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Boost Your Facebook Ads with Canva Video Creation

Published on: November 17 2023 by Canva

Boost Your Facebook Ads with Canva Video Creation

Table of Contents:

  1. Introduction
  2. Setting the Document Size
  3. Finding a Relevant Video
  4. Adjusting the Video Duration
  5. Adding Text on the Visual
  6. Creating a Red Block
  7. Adding a Second Text Box
  8. Adding a Fun Element
  9. Emphasizing the "Yes" Text
  10. Finalizing the Design

Introduction

In this tutorial, we will learn how to create a video ad for Facebook using Canva. We will start by setting the document size, finding a relevant video, and adjusting its duration. Then, we will add text on the visual, create a red block, and add a second text box. Additionally, we will incorporate a fun element and emphasize the "Yes" text. Finally, we will finalize the design and export it in video format. Let's get started!

1. Setting the Document Size

To begin, we need to choose the right document size for our Facebook ad. The dimensions for a Facebook ad are 1200 by 628 pixels. In Canva, we can easily set the document size by typing "Facebook ad" in the search bar and selecting the appropriate template. Alternatively, we can start from scratch and manually enter the dimensions.

2. Finding a Relevant Video

Next, we will search for a video that is relevant to our ad. Since we are creating an ad for an Italian restaurant that delivers pizza, we can search for "pizza" in the video tab. Once we find a suitable video, we can click on it to select it.

3. Adjusting the Video Duration

Now that we have our video, we can adjust its duration to fit our ad. The video we selected is 12 seconds long, but we want to trim it down to 6 seconds for our ad. We can easily trim the video by clicking on the "Trim" button and selecting the desired start and end points. In this case, we want to start the video when the hands are grabbing the pizza and end it before the pizza is put back.

4. Adding Text on the Visual

After adjusting the video duration, we can add text on the visual to convey our message. We want to let viewers know that the restaurant is still open. Using the text tool, we can create a text box and type "We are still open" in all caps. We can then choose a suitable font, such as Barlow Condensed Bold, and adjust the size and positioning of the text box to make it visually appealing.

5. Creating a Red Block

To make the text stand out, we can create a red block behind it. Using the rectangle tool, we can create a rectangle that aligns with the text. We can then group the text and rectangle, center them, and ungroup them. Lastly, we can choose a vibrant red color for the block to add contrast to the design.

6. Adding a Second Text Box

In addition to the first text box, we can add a second text box to provide more information. For example, we can add the text "Call us for your pizza fix" in white color. We can use the same font, Barlow Condensed, but this time without the bold style. We can position the second text box below the first one and adjust its size and spacing to ensure readability.

7. Adding a Fun Element

To make the ad more engaging, we can incorporate a fun element. A simple "Yes" expression can add a touch of playfulness to the design. Using the text tool, we can create another text box and type "Yes" in an eye-catching font, such as Mr. Dafoe. We can rotate the text box slightly and position it in a visually appealing way.

8. Emphasizing the "Yes" Text

To emphasize the importance of the "Yes" text, we can underline it. Canva provides various underline options, and we can choose the one that best suits our design. By adding an underline to the "Yes" text and adjusting its size and positioning, we can draw attention to it and create visual interest.

9. Finalizing the Design

After adding all the necessary elements, we can review the design and make any final adjustments. We can play the video to ensure that the visuals and text are aligned and visually appealing. Depending on the desired length of the Facebook ad, we can trim the video further or keep it at 6 seconds. Once we are satisfied with the design, we can export it in a video format.

Conclusion

In this tutorial, we learned how to create a video ad for Facebook using Canva. We covered various steps, including setting the document size, finding a relevant video, adjusting its duration, adding text on the visual, creating a red block, adding a second text box, incorporating a fun element, emphasizing the "Yes" text, and finalizing the design. By following these steps, you can create engaging and visually appealing video ads for your business.

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