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Boost Your Facebook Ads with These 10 Winning Creatives

Published on: November 17 2023 by Dara Denney

Boost Your Facebook Ads with These 10 Winning Creatives

Table of Contents

  1. Introduction
  2. Ad Creative Strategy Research
    1. Understanding the Core Benefits
    2. Communicating the Benefits
  3. Incorporating Statistics into Ads
    1. Giving Logical Reasons to Convert
    2. Showing Better Life Realization
  4. Using Press Screenshot Ads
    1. Working with Big Name Publications
    2. Recreating the Press Screenshot
  5. Problem Solution User Generated Content (UGC)
    1. Communicating the Problem and Solution
    2. Using UGC Scripts
  6. Tick Tock Response Hook
    1. Asking Frequently Asked Questions
    2. Making it Organic and Stand Out
  7. Listicle Style User Generated Content
    1. Exploring a Fun and Engaging Format
    2. Trying Out Different Listicle Styles
  8. Tutorial Based User Generated Content
    1. Benefits for Beauty and Skincare Brands
    2. Creating Educational Content
  9. Founder Style Ads
    1. Unique Communication of Why and Ethos
    2. Personal Storylines and Vulnerability
  10. Before and After Ads
    1. Clever Ways to Showcase Transformation
    2. Avoiding Weight Loss or Cosmetic Procedure Ads
  11. Us Versus Them Ads
    1. Comparing Solutions in a Graphic Style
    2. Avoiding Directly Calling Out Specific Competitors
  12. Bonus: Short Videos and GIFs
    1. Exploring the Success of Shorter Ad Formats
    2. Incorporating Value Props and Bullet Points


In today's digital landscape, brands often rely on Facebook ads to reach and engage their target audience. However, choosing the right ad creatives can be a challenge. In this article, we will explore ten ad creatives that all brands should test on Facebook ads. These creatives have been proven to deliver results and can help brands stand out in a competitive market. So, let's dive in and discover the winning strategies for Facebook ad creatives.

Ad Creative Strategy Research

Before diving into specific ad creatives, it is crucial to understand the importance of creative strategy research. This research involves identifying and understanding the core benefits of your product or service that resonate with your target audience. By focusing on these core benefits, you can create ad creatives that effectively communicate the value your product or service offers.

When developing your ad creatives, go beyond simply pointing out the features. Instead, craft your message to highlight the benefits in a way that speaks to your customers' language and communication style. This approach will create a winning ad that resonates with your audience and drives results.

Incorporating Statistics into Ads

Buying decisions are primarily based on emotions. However, incorporating statistics into your ads can provide a logical reason for customers to choose your product or service. Consider using images with statistics front and center, showcasing the tangible results your product or service delivers. For increased effectiveness, tie the statistics to the specific end results your customers desire.

You can also experiment with incorporating statistics into ad copy. Test different types of questions or comments presented as statistics to capture your audience's attention. By adding a logical element to your ads, you can increase conversions and drive better results.

Using Press Screenshot Ads

One powerful and eye-catching ad creative is the press screenshot ad. This format creates the illusion of being featured in major publications, such as Forbes or Vogue. Although there is a possibility of being asked to take down the ad by the publication, this format can be highly effective in capturing the attention of your audience.

To create a press screenshot ad, recreate the look of a major publication article in a design tool like Figma. Highlight the most important elements related to your product or service, including images and compelling headlines. While there is a risk involved, the potential payoff in terms of increased brand credibility and awareness makes it worth considering.

Problem Solution User Generated Content (UGC)

User Generated Content (UGC) is a powerful tool for engaging your audience. One effective type of UGC is the problem solution format. This involves showcasing a problem that your product or service solves and presenting it as the ultimate solution. By focusing on the problem before introducing the solution, you create an engaging narrative that resonates with your audience's pain points.

Consider using scripts to guide the creation of problem solution UGC. These scripts provide a framework for effectively communicating the problem and solution in an engaging and persuasive way. By leveraging the power of UGC and addressing customer pain points, you can create winning ads that drive conversions.

Tick Tock Response Hook

The Tick Tock response hook is a creative ad format that works well on both Facebook ads and Tick Tock. This format involves responding to frequently asked questions in a way that feels organic, authentic, and attention-grabbing. To make it stand out, consider adding emojis or using creative text presentation.

To get the most out of Tick Tock response hook ads, conduct split testing with different questions or comment variations. By experimenting with different hooks, you can determine which ones resonate most with your audience and drive high engagement and conversion rates.

Listicle Style User Generated Content

Another engaging ad format to consider is the listicle-style UGC. Listicles are popular and engaging content formats that can be adapted to create impactful ads. This format works well for creators and provides an opportunity to have fun while showcasing your product or service.

If you have already observed success with problem solution UGC, consider exploring the listicle style next. It offers a different storytelling approach that can capture the attention and interest of your audience. By combining the power of UGC with the listicle format, you can create compelling ads that drive results.

Tutorial Based User Generated Content

For beauty and skincare brands, tutorial-based UGC can be highly effective. This ad format revolves around providing educational content that teaches your audience something new. By positioning your brand as an expert and offering valuable insights or techniques, you can engage your audience and build trust.

While creating tutorial-based UGC ads, focus on teaching something relevant to your audience's interests or needs. This content-first approach positions your brand as a valuable resource in addition to promoting your products. Experiment with different tutorial formats and topics to find what resonates best with your target audience.

Founder Style Ads

Founder style ads leverage the personal story and journey of the brand founder. This format works exceptionally well as it allows the founder to effectively communicate their why and the ethos of their brand. By sharing their personal experiences and vulnerabilities, founders can connect with their audience on a deeper level.

Whether through professionally produced content or authentic user-generated videos, founder style ads evoke emotion and resonate with viewers. This format is particularly effective for newer brands or small business owners operating on a tighter budget. By sharing their story and passion, founders can create awareness and drive conversions.

Before and After Ads

Before and after ads can be powerful tools for showcasing the transformation your product or service offers. While there are restrictions on weight loss and cosmetic procedure ads, there are creative ways to convey before and after results without breaking the rules. Highlight the impact of your product or service, focusing on the end result rather than explicitly stating "before and after."

By using visuals, testimonials, or customer stories, you can effectively demonstrate the positive outcomes your customers can achieve. Harness the power of before and after in your ads to engage your audience and highlight the value your product or service provides.

Us Versus Them Ads

Us versus them ads play on the comparison between different solutions in the market. By depicting your brand as the superior choice and highlighting the weaknesses of alternatives, you can sway your audience towards your product or service. While it is unnecessary to directly call out a specific competitor, you can address the general market issues and why your solution stands out.

Us versus them ads often feature graphic elements or stylized visuals to convey the contrast between different options. While some people may perceive these ads as negative, they can be an effective way to position your brand as the better choice. Test this ad format to see how it resonates with your audience and drives results.

Bonus: Short Videos and GIFs

Short videos and GIFs have gained popularity as highly engaging ad formats. These formats, typically lasting a few seconds, offer a visual and concise way to capture attention and deliver key messages. Incorporating value propositions through bullet points or feature highlights can further enhance the effectiveness of these ad formats.

Both media buyers and brands on a budget can benefit from short videos and GIFs. They are easy to create and can be quickly produced using a smartphone or design tools. By experimenting with this format, you can quickly generate fresh creatives and drive conversions.

And that concludes our exploration of ten ad creatives that all brands should test on Facebook ads. Each ad format offers unique strengths and provides an opportunity to engage and convert your target audience. Remember to conduct thorough research, understand your audience's needs, and test different creatives to find the winning combination for your brand. With effective ad creatives, you can elevate your Facebook ad performance and achieve your marketing goals.

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