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Boost Your Google Business Profile Visibility Now!

Published on: November 20 2023 by Ranking Academy

Boost Your Google Business Profile Visibility Now!

Table of Contents:

  1. Introduction
  2. Reason 1: Unverified Google business profile
    • Steps to verify your listing
  3. Reason 2: Verified but not showing
    • Checking the visibility of your listing
    • Steps to find your listing
  4. Reason 3: Lack of Authority
    • Importance of reviews, images, and posts
    • Listing in local directories
    • Building backlinks
  5. Reason 4: Suspended listing
    • Reading Google's guidelines
    • Contacting Google for reinstatement
  6. Reason 5: Distance from Target Location
    • Google's ranking based on proximity
    • Extending visibility through tracking tools and location-specific pages
  7. Reason 6: Local Filter
    • Explanation of local filter
    • Checking listing competition and trick to reveal filtered listings
    • Tips to overcome filtering

Is Your Google Business Profile Not Showing Up on Google Maps?

Today, we will address a common issue that many business owners face: their Google business profile not showing up on Google Maps. This can be frustrating and impact your online visibility. In this article, we will explore six possible reasons why this may be happening and provide you with practical solutions to solve the issue.

Reason 1: Unverified Google Business Profile

The first reason why your Google business profile may not be appearing on Google Maps is that it is not verified. When you claim your business listing, it is essential to go through the verification process. Failure to do so will result in your listing not showing up on Google Maps. To check if your listing is verified, log into the Google account used to claim it and search for "my business" in the Google search box. If your listing is not publicly visible, click on "view profile" to access your listing details. If it prompts you to get verified, follow the steps to complete the verification process.

Reason 2: Verified but not Showing

In some cases, even if your Google business profile is verified, it may not show up on Google Maps immediately. This could be due to a delay in Google's database update. To ensure your listing is in Google's database, follow these steps:

  • On desktop, go to Google Maps and search for your business name along with your address or city.
  • On mobile, open the Google Maps app and make sure you are logged in with the Google account used to claim the listing. Tap on your profile icon and select your business profile from the drop-down menu. If your listing details appear with a blue checkmark next to your business logo, it means your listing is verified and searchable. Give it some time to appear in search results if it has been recently verified.
  • If your listing has been verified for 3 to 4 weeks and is still not showing up when searching for your business name and address, there may be an issue. In such cases, reach out to Google's business support team for assistance.

Reason 3: Lack of Authority

If you can find your listing when searching for your business name but not for important generic keywords, it is likely because your listing lacks authority. Established businesses with a solid local reputation tend to rank higher in Google's search results. To improve your listing's authority, consider the following strategies:

  • Ask your customers to leave Google reviews to increase your listing's credibility.
  • Regularly add new images to your listing to keep it fresh and engaging.
  • Publish Google posts to provide updates and promotions to potential customers.
  • List your business in local directories like Yelp, Yellow Pages, and specific industry-specific platforms.
  • Build backlinks from other local businesses' websites to your own, as this can boost your website's performance and improve the visibility of your listing on Google Maps and search results.

Reason 4: Suspended Listing

Google has guidelines that need to be followed when setting up your Google business profile. If you violate these guidelines, your listing may get suspended, resulting in it not showing up on Google search or Maps. If you suspect your listing has been suspended, thoroughly read Google's guidelines to ensure compliance. Once you have made the necessary changes, use Google's reinstatement form to request reinstatement of your listing. Please note that the reinstatement process is subject to updates, so be sure to watch the related video for guidance.

Reason 5: Distance from Target Location

While it is natural to desire your listing to be number one on Google Maps in various cities, it is essential to understand that Google's ranking is influenced by proximity to the searcher. If you are too far away from the person conducting the search, your listing may not appear in the results. Keep these suggestions in mind to extend your visibility:

  • Keep track of your listing's ranking in your own city using a Google Maps tracking tool.
  • Create location-specific pages on your website to target cities where your listing does not currently show up in Google Maps results.
  • Consider expanding your business presence by setting up shop in additional cities where you want to be found and claim Google listings for those locations.

Reason 6: Local Filter

The final reason why your Google business profile may not be showing up could be a local filter. This occurs when businesses sharing the same address and primary business category compete for visibility on Google Maps. In such cases, only one or two listings make the cut, while the others get filtered out. To check if your listing is being filtered, use the following technique:

  • Search for your listing on Google Maps, right-click near your map pin, and select "search nearby."
  • Type in the keyword for which you suspect your listing is being filtered out and click "search this area."
  • This will reveal relevant listings, and you can see if the same address and primary category are shared among competitors.

If your listing is being filtered, you can take the following actions:

  • Report competitors who use deceptive tactics to rank higher by stuffing keywords in their business name.
  • Consider changing your primary category to reduce direct competition.
  • Boost your relevance for the desired keyword by improving website content and building backlinks.
  • Use a Doing Business As (DBA) name on your Google listing, including the desired keyword.
  • If all else fails, relocating to an area with fewer competitors can help avoid Google's local filter.

In conclusion, if your Google business profile is not showing up on Google Maps, there are several reasons why this could be the case. By following the solutions outlined in this article, you can overcome these challenges and improve the visibility of your listing. Don't hesitate to seek professional assistance if needed, as it can make a significant difference in your online presence.

Highlights:

  • Verifying your Google business profile is crucial to ensure it appears on Google Maps.
  • Even if your profile is verified, it may take some time before it shows up in search results.
  • Improving your listing's authority through reviews, images, and backlinks is essential for better visibility.
  • Violating Google's guidelines can result in a suspended listing, requiring you to rectify the issues and contact Google for reinstatement.
  • Google's ranking algorithm prioritizes businesses closer to the searcher's location.
  • The local filter can prevent multiple businesses at the same address and category from showing up on Google Maps; think about adjusting your strategy in such cases.

FAQ:

Q: How long does it take for a verified Google business profile to appear on Google Maps? A: After verification, it may take several days for your Google business profile to appear on Google Maps. Be patient and give it some time.

Q: What should I do if my Google business profile is suspended? A: If your Google business profile is suspended, thoroughly read Google's guidelines to ensure compliance. Make the necessary changes and reach out to Google via their reinstatement form to request the reinstatement of your listing.

Q: Can I improve my Google business profile's visibility in cities where I am not physically located? A: Google's ranking algorithm heavily considers proximity. It can be challenging to rank in cities where your business is not physically located. However, you can create location-specific pages on your website and target those cities in traditional Google search results.

Q: Why does my listing not show up even though I have verified it? A: There may be a delay in Google's database update process. It is recommended to wait for a few weeks to ensure your listing becomes searchable. If the issue persists, reach out to Google's business support team for assistance.

Q: What can I do if my listing is being filtered by Google in favor of other businesses with the same address? A: If your listing is being filtered due to sharing the same address and primary category with other businesses, consider reporting any competitors using deceptive tactics. Additionally, you can change your primary category, improve your website content and backlink profile, or use a different business name to increase relevance.

Q: Should I relocate my business to avoid the local filter on Google Maps? A: Relocating your business to an area with fewer competitors may help avoid being filtered by Google's local filter. However, this should be considered as a last resort and carefully evaluated based on your specific circumstances.

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