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Boost Your Instagram Following with Facebook & Instagram Ads

Published on: November 17 2023 by Blake Bauer

Boost Your Instagram Following with Facebook & Instagram Ads

Table of Contents

  1. Introduction
  2. The Importance of Instagram Followers
  3. Running Facebook Ads for Instagram Followers
    • Boosting Posts
    • Creating Custom Ads
  4. Setting Up Facebook Ad Campaigns
    • Creating a New Campaign
    • Selecting the Objective
    • Choosing the Target Audience
    • Setting the Budget
    • Selecting Placements
    • Creating Engaging Ads
      • Using Existing Posts
      • Creating New Ads
  5. Analyzing and Optimizing Ad Performance
    • Monitoring Key Metrics
    • Testing Different Audiences
    • Tracking Cost per Follow
    • Optimizing Ad Creatives
  6. Case Study: Successful Instagram Follower Campaign
    • Campaign Overview
    • Strategies and Results
  7. Conclusion

Running Facebook Ads to Get Instagram Followers in 2023

In this article, we will discuss how to effectively run Facebook ads to attract Instagram followers in 2023. Instagram has become one of the most popular social media platforms, and growing your followers can significantly benefit your personal brand or business. We will explore different strategies for running ads, including boosting posts and creating custom ads. Additionally, we will provide a step-by-step guide on setting up Facebook ad campaigns, optimizing your ads, and analyzing their performance. To illustrate these strategies, we will examine a real-life case study of a successful Instagram follower campaign. By the end of this article, you will have the knowledge and tools to effectively use Facebook ads for Instagram growth.


In today's digital age, social media platforms play a crucial role in personal branding and business marketing. Among the various social media platforms, Instagram stands out as one of the most popular and influential platforms for individuals and businesses alike. With millions of active users, Instagram offers immense opportunities for building a strong online presence. However, gaining a substantial number of Instagram followers can be challenging. This is where Facebook ads come into play. By strategically running Facebook ads, you can attract targeted audiences to your Instagram account, exponentially increasing your follower count.

The Importance of Instagram Followers

Having a large number of Instagram followers has numerous benefits for individuals and businesses. Whether you are an influencer, a content creator, or a brand, a substantial follower count can significantly enhance your online presence and credibility. Here are some key advantages of growing your Instagram followers:

  1. Increased Reach: With more followers, your content will reach a wider audience, increasing the chances of engagement and interaction.

  2. Enhanced Brand Visibility: A larger follower count helps increase brand visibility, making it easier for potential customers or partners to discover and engage with your brand.

  3. Social Proof: A high number of followers serves as social proof, establishing trust and credibility for your personal brand or business.

  4. Influencer Opportunities: As an individual with a substantial follower count, you may attract collaborations and partnership opportunities with brands looking to leverage your influence.

  5. Business Growth: For businesses, a large follower count can lead to increased website traffic, higher conversions, and ultimately, business growth.


  • Increased reach and visibility
  • Enhanced credibility and trust
  • Opportunities for collaborations and partnerships
  • Higher website traffic and conversion rates


  • Challenging to gain a substantial number of followers organically

Running Facebook Ads for Instagram Followers

When it comes to growing your Instagram followers through paid advertising, Facebook Ads is an excellent platform. Facebook Ads offers a range of targeting options and ad formats that can be leveraged to attract and convert potential followers. There are two main approaches to running Facebook ads for Instagram followers: boosting posts and creating custom ads.

Boosting Posts

Boosting posts is a simple and effective way to reach a wider audience and gain more Instagram followers. If you have a post that has performed well organically and received high engagement, boosting it can amplify its reach and attract more followers. This approach works particularly well for personal brands or businesses with standout content that resonates with their target audience. By allocating a budget to boost the post, you can ensure that it is seen by a larger number of Instagram users.

Creating Custom Ads

Another approach to running Facebook ads for Instagram followers is creating custom ads tailored specifically to your follower growth objectives. This method offers more control over your ad campaigns and allows for greater customization. You can design ads that incorporate strong call-to-actions, compelling visuals, and persuasive copy to entice users to follow you on Instagram. Creating custom ads provides an opportunity to showcase your brand's unique personality and value proposition, making it an effective way to attract engaged and targeted followers.

Setting Up Facebook Ad Campaigns

To run successful Facebook ad campaigns for Instagram follower growth, it is essential to set up your campaigns correctly. By following a structured process, you can optimize your campaigns for maximum engagement and conversion. Here is a step-by-step guide on setting up Facebook ad campaigns:

Creating a New Campaign

To start, access your Facebook ad account and create a new campaign. Select the appropriate objective for your campaign, focusing on traffic as it aligns with the goal of attracting Instagram followers.

Choosing the Target Audience

Next, define your target audience for the ad campaign. Depending on your follower growth strategy, you can choose to target broad or niche audiences. Consider factors such as demographics, interests, and location to narrow down your audience and ensure that your ads reach the right people.

Setting the Budget

Set a daily budget for your campaign. It is advisable to start with a moderate budget and scale it up based on the performance of your ads. Monitoring the cost per click and the conversion rate will help you determine the effectiveness of your budget allocation.

Selecting Placements

Choose the placements for your ads. Since the objective is to attract Instagram followers, focus primarily on Instagram placements. Stories and reels tend to be cost-effective options for gaining engagement, so prioritize these placements.

Creating Engaging Ads

To create engaging ads, leverage compelling visuals and persuasive copy. Include a strong call-to-action, urging users to follow you on Instagram. You can either use existing posts or create new ads specifically designed to attract Instagram followers.

Once your ads are set up, continuously monitor their performance and make iterative adjustments to optimize your campaigns for better results.

Analyzing and Optimizing Ad Performance

To ensure the success of your Facebook ad campaigns for attracting Instagram followers, it is crucial to analyze their performance and make data-driven optimizations. By monitoring key metrics, testing different audiences, tracking the cost per follow, and optimizing ad creatives, you can continually improve the effectiveness and efficiency of your campaigns.

Monitoring Key Metrics

Regularly review key metrics such as reach, impressions, clicks, and click-through rates to gauge the performance of your ads. Analyzing these metrics will provide insights into the effectiveness of your targeting and ad creatives.

Testing Different Audiences

Experiment with different targeting options and audiences to identify which segments or demographics respond best to your ads. By testing different audience groups, you can optimize your campaigns for higher engagement and conversion rates.

Tracking Cost per Follow

Keep track of the cost per follow to evaluate the efficiency of your campaigns. This metric indicates the average amount spent to gain a new Instagram follower. By assessing the cost per follow, you can make informed decisions about budget allocation and campaign optimization.

Optimizing Ad Creatives

Continuously refine your ad creatives to enhance their appeal and effectiveness. Test different visuals, headlines, and copy variations to identify which elements resonate best with your target audience. Optimizing your ad creatives based on performance feedback will lead to improved engagement and better-quality followers.

Case Study: Successful Instagram Follower Campaign

Let's take a closer look at a real-life case study of a successful Instagram follower campaign. In this case, a brand spent $41,000 over several months to attract Instagram followers. By examining their strategies and results, we can gain valuable insights into running effective follower campaigns.

Campaign Overview

The brand's campaign primarily focused on utilizing Instagram story ads with an engaging call-to-action. They targeted audiences interested in hunting and tested several variations of ad creative and audience targeting options. The campaign ran from October 1st to May 31st and yielded impressive results.

Strategies and Results

The brand experimented with different targeting options and monitored key metrics to optimize their campaigns. By opening up their targeting to broad regions and using compelling story ads with a swipe-up call-to-action, they achieved impressive follower growth. They analyzed metrics such as reach, profile visits, and followers gained to assess the campaign's success.

Throughout the campaign, they gained over 67,000 followers at an average cost per follow of $0.62. This demonstrated the effectiveness of their strategy and the successful utilization of Facebook ads to attract Instagram followers.


Running Facebook ads to gain Instagram followers can be a powerful strategy for expanding your online presence and attracting engaged audiences. By understanding the importance of Instagram followers, setting up effective ad campaigns, and analyzing and optimizing their performance, you can effectively grow your Instagram following. By leveraging the strategies and insights shared in this article, you have the tools to achieve substantial follower growth and unlock the numerous benefits of a strong Instagram presence. Start implementing these strategies today and witness the impact they can have on your personal brand or business.

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