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Boost Your Paving Business with Google Ads

Published on: June 4 2023 by pipiads

In this video breakdown, marketer Brent Hummel takes a look at System Pavers, a contracting company in the paving industry that reportedly earns over $100 million in revenue. He analyzes the company's website and digital marketing tactics, highlighting the psychological hacks, tips, and tricks they use to convert traffic into leads. Hummel praises their use of emotion in their marketing, such as creating envy in neighbors with their paving designs. He also points out some areas for improvement, such as the use of rotating banners and the lack of strong headlines on certain pages. Overall, he commends System Pavers for their strong landing pages and effective use of segmentation to cater to specific customer needs.

Landscaping Leads | Google Ads for Landscapers PPC

In this video, Rob from Clicksgeek walks through the first 30 days of a landscaping design client's campaign, discussing the results they have achieved and identifying areas where they can improve.

Key Points:

- The campaign is focused on landscaping design keywords and services

- The budget for the last 30 days was $75 per day, Monday through Friday

- The campaign generated 187 clicks and 27 leads in the first 30 days

- The cost per lead was $55.98 and the conversion rate was 14.44%

- The target CPA is set at $53, but the actual CPA is slightly higher at $55

- The campaign is primarily targeting specific geographic locations

- Desktop and laptop devices have higher cost per leads and lower conversion rates than phones and tablets

- The team is constantly working on improving the landing page to increase conversion rates

- One keyword, landscape services, did not generate any leads and will be cut from the campaign

- The highest cost per lead keyword is landscaping

Overall, the campaign has generated solid results in the first 30 days, but there is room for improvement. By focusing on targeting specific geographic locations and optimizing the landing page, the team hopes to increase conversion rates and lower the cost per lead even further.

2022 Internet Marketing Plan For Paving Companies

In this article, we will discuss the importance of internet marketing for paving companies and how to develop a plan for increased leads and revenue in 2022. We will also provide tips on how to improve your Google Maps ranking, optimize your organic search results, and effectively use Google Ads.

Google Maps Ranking:

- Set up your Google My Business listing and get your categories right (primary category should be paving contractor)

- Make your NAP consistent (Name, Address, Phone) across all online directories

- Complete your Services section and corresponding page on your website

- Post weekly to your Google My Business account

- Build citations (links with NAP information) on other online directories

- Get more reviews from customers

Organic Search Results:

- Create unique Area Served pages on your website for each key city and service offered

- Avoid duplicate content by including unique content for each page

- Cover key cities first and fill in as you have time

Google Ads:

- Properly set up and optimize your campaigns

- Use specific keywords and negative keywords to target the right audience

Here's How You Can Leverage SEO & Google Ads for Your Concrete Company

Hey there! Welcome aboard Concrete Contractors. This is Danny Barrera with Concrete Marketing Crew and in today's video, we're going to talk about how to leverage Google search, Google ads, and SEO to grow your concrete company online, to get more concrete projects and leads. You see those types of projects that you love to be working on? Have you heard of HomeAdvisor, Angie's List? All those companies have built empires by harnessing the power of Google search, knowing how to use and utilize it the right way, and then selling you the leads. The question I have for you, if you're a concrete contractor, is why not do that for your business? If you're thinking about this long-term, if you're going to be here for the next year, the next couple of years, why not get serious about really harnessing the power of Google search for your concrete company? We work with flat work and decorative concrete contractors throughout the entire United States, and we help them do that exactly, harness Google SEO, Google ads so they can generate the top projects they love to be working on. So this video, I'm going to show you Google right

Google Ads For Contractors | PPC for Contractors That ACTUALLY Works

In this article, we will be discussing the benefits of using PPC (pay-per-click) for contractors. PPC is a powerful tool that allows contractors to target potential clients who are actively seeking their services through Google Ads. This article will explore how contractors can use PPC to grow their business and increase their revenue.

Advantages of Using PPC for Contractors:

- Contractors can target potential clients who are actively searching for their services

- PPC allows contractors to get in front of potential clients quickly and efficiently

- Contractors can choose the keywords and search terms that trigger their ads, ensuring they are reaching the right audience

- PPC offers a more targeted approach to advertising, reducing wasted advertising spend

- PPC provides contractors with measurable results, allowing them to track their ROI and adjust their campaigns accordingly

- PPC is a cost-effective way to generate leads and grow a contractor's business

Client Success Stories:

- A roofing contractor received a $10,000 job from a Google Ad campaign

- A water damage restoration client received a $30,000 job from a Google Ad campaign

- Clients are able to tap into the fire hose of Google Ads and expose themselves to potential clients actively seeking their services

- HomeAdvisor and Angie's List are options, but the psychology of a potential client searching on Google is different, making PPC more effective for contractors

Using PPC Effectively:

- Contractors need to be strategic with their advertising budget to be effective

- Google Ads provides data on where the market is at and where the best bang for your buck is

- PPC is similar to buying stocks, you have to buy where the market is at, not where you want it to be

- Clicks Geek is a premier Google Ads partner agency specializing in lead gen and loves working with contractors

Using PPC for contractors is a powerful tool that allows them to target potential clients who are actively searching for their services. PPC is cost-effective, offers measurable results, and provides a more targeted approach to advertising. With the help of a premier Google Ads partner agency like Clicks Geek, contractors can make strategic budget suggestions and see success in growing their business.

How To Use Google Ads 2022 | Google Ads Tutorial [FOR BEGINNERS]

In this article, we will discuss how to set up your first Google ad step by step. We will cover everything from creating your first campaign to setting up ad groups and ads.

Setting Up Your Campaign:

- Click on Switch to Expert Mode to get full control over your campaign.

- Choose Create a Campaign Without a Goal's Guidance to keep full control over your campaign.

- Select a campaign type - in this case, a Search campaign using simple text ads.

- Determine what should happen when someone clicks on your ad - as an example, we'll create ads for an online store selling standing desks.

- Define your general campaign settings - give your campaign a name that reflects exactly what you're advertising and deselect Display Networks to avoid wasting money on useless clicks.

- Click on Show more settings to define a start and end date for your campaign.

- Target your ideal customers - use Advanced search to find the locations you want to target, and select a language of your customers.

- Decide on your average daily budget and bidding strategy - set your daily budget to $10 and your maximum cost per click bid limits to $1.

- Use ad extensions to make your ad larger in size and increase your click-through rate.

- Define the search terms or keywords you want your ads to show up for - dedicate one ad group to one keyword group.

- Create your ad - use your keyword in the headlines and ad description to make it as relevant as possible to your target search term.

Setting up your first Google ad campaign may seem daunting, but with these step-by-step instructions, you can create an effective campaign that targets your ideal customers and maximizes your budget. Remember to use ad extensions and relevant keywords in your ad to increase your click-through rate and lower your cost per click. Good luck!

Asphalt Paving Marketing Ideas - Importance Of SEO For Your Business

In this article, we will discuss the importance of search engine optimization (SEO) for a website, particularly for an asphalt paving business. We will explore how optimizing a website can lead to more leads, calls, and visits to the website, and how it is a crucial factor for the long-term growth of a business.

Why SEO is crucial for an Asphalt Paving Business:

- SEO stands for Search Engine Optimization, which means optimizing a website to show up on search results.

- People search for local services on their smartphones, and by optimizing a website, it can be found online when people search for asphalt paving services in the area.

- Proper optimization leads to more leads, calls, and visits to the website, which ultimately leads to more business.

- Natural SEO is more effective than paid Google ads, radio ads, newspaper ads, or ads on Yellow Pages.


- Great West Asphalt Paving Contractor in Las Vegas is an example of a business that has been optimized correctly, and as a result, it shows up at the top of the search results.

- Google Analytics can be used to track the number of visits to a website, and in the case of Great West Asphalt Paving Contractor, it received 54 clicks in the last 28 days, which can add up to significant savings for the business in terms of not having to pay for clicks.

- People tend to trust organic search results more than paid ads because they feel the businesses listed organically deserve to be there.

Search engine optimization is crucial for any business, and particularly for an asphalt paving business. By optimizing a website, it can be found online when people search for local services on their smartphones, which leads to more leads, calls, and visits to the website. Natural SEO is more effective than paid ads, and it takes time to achieve results, but it is worth the investment for the long-term growth of the business.

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