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Boost your real estate business with Click-to-Call Facebook Ads

Published on: November 17 2023 by 2Q Lead Generation Strategies with Kevin Smullin

Boost your real estate business with Click-to-Call Facebook Ads

Table of Contents

  1. Introduction
  2. What You Will Learn
  3. Setting Up Your Facebook Ads
  4. The Importance of Call-Only Ads
  5. Targeting the Right Audience
  6. Creating Compelling Ad Content
  7. Optimizing for Link Clicks
  8. Adding Contact Information
  9. Choosing Ad Placements
  10. Tracking and Analyzing Results

How to Create Facebook Ads to Generate Incoming Phone Calls

In this tutorial, I will guide you through the process of setting up effective Facebook ads that generate incoming phone calls. Unlike traditional ads where you chase potential leads, we will focus on creating ads that make people chase you. As a real estate agent, generating leads, setting appointments, and closing transactions are crucial to your success. This tutorial aims to help you achieve these goals by leveraging the power of Facebook ads.

Setting Up Your Facebook Ads

To begin, we will set up a traffic ad on Facebook. This ad type allows us to customize the settings for generating incoming phone calls. Start by naming your campaign, ad set, and ad. For demonstration purposes, let's label them as "Demo Phone Call."

Next, ensure that you have turned on the special ad categories and selected housing if you are a real estate agent. This step will prevent your ad from being automatically rejected. Adjust other settings, such as the budget and schedule, to align with your goals. In this case, setting a lifetime budget is recommended as it offers additional options for ad scheduling.

The Importance of Call-Only Ads

Unlike typical Facebook ads that drive traffic to a website, call-only ads focus solely on generating phone calls. This strategy is most effective when targeting an audience that already knows you, such as past clients, your sphere of influence, or website visitors. Retargeting these individuals with call-only ads increases the likelihood of them actually calling you.

Targeting the Right Audience

When it comes to choosing the right audience for your call-only ads, stick to retargeting and avoid targeting a new audience. People who are unfamiliar with you are less likely to call, opting to contact someone they already know and trust. By retargeting individuals who are already aware of your services, you can increase the chances of generating phone calls.

Creating Compelling Ad Content

The content of your call-only ad plays a crucial role in enticing people to call you. It can be a CMA offer, a testimonial, or a photo of you celebrating a successful closing. The headline of the ad should clearly indicate the desired action, such as "Call Me and Let's Find Your Next Home." Craft engaging ad copy that encourages users to take the desired action.

Optimizing for Link Clicks

Even though call-only ads do not lead users to a website, optimize your ad for link clicks. This may seem counterintuitive, but it allows the Facebook algorithm to identify people who have a history of clicking similar links. Remember, the primary objective is to generate incoming phone calls, not website clicks.

Adding Contact Information

Include your contact information in the ad, such as your phone number. Facebook will automatically pre-fill the phone number field when users click on the ad. By making it effortless for users to initiate a call, you increase the chances of receiving incoming calls through your ads.

Choosing Ad Placements

For call-only ads, it is generally recommended to stick with manual placements and select Facebook-only. This ensures that your ads reach the right audience and achieve the desired results. While other placements may be available, focusing on Facebook-only placements tends to yield better outcomes for call-only ads.

Tracking and Analyzing Results

Once your call-only ads are up and running, it is crucial to track and analyze their performance. Monitor the number of incoming phone calls generated through the ads and evaluate their quality. This data will help you refine your ad strategy and make informed decisions moving forward.

By following these steps and customizing your Facebook ads to emphasize incoming phone calls, you can adopt an effective and efficient approach to lead generation. Remember to experiment, analyze results, and make adjustments accordingly to maximize your success in generating leads, setting appointments, and closing deals.


  • Targets individuals who are already familiar with you
  • Encourages direct phone calls for quick and effective communication
  • Can be cost-effective, with initial results showing promising ROI
  • Allows for customization of ad content to suit your goals and preferences


  • May require testing and optimization to achieve the desired results
  • Limited to individuals who actively engage with your brand or website
  • Requires continuous monitoring and data analysis to gauge effectiveness


  • Create Facebook ads that generate incoming phone calls
  • Strategically target individuals who already know and trust you
  • Craft compelling ad content to entice users to call you
  • Optimize your ads for link clicks to achieve better results
  • Add contact information for easy access to phone calling
  • Choose the right ad placements to ensure effectiveness
  • Track and analyze results to refine your ad strategy

Frequently Asked Questions

Q: Can I run call-only ads to a new audience? A: While it is possible, call-only ads tend to be most effective when targeting individuals who already know you. Retargeting past clients and your sphere of influence is recommended.

Q: How can I measure the success of call-only ads? A: To track the performance of your call-only ads, monitor the number of incoming phone calls generated. Analyze the quality of the calls to determine the effectiveness of your ads.

Q: Can I use call-only ads for industries other than real estate? A: Yes, call-only ads can be effective for various industries. However, the strategy outlined in this tutorial focuses specifically on real estate agents and their lead generation efforts.

Q: What if I receive calls outside my availability hours? A: To ensure calls come in at convenient times, set up a schedule for your ads. Limit the ad display to hours when you are available to answer the phone and engage with potential clients.

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