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Boost Your Real Estate Sales with Facebook Ads in 2023

Published on: November 17 2023 by Christian Omeje - UDH

Boost Your Real Estate Sales with Facebook Ads in 2023

Table of Contents:

  1. Introduction
  2. Setting Up Your Business Manager
  3. Choosing Your Campaign Objective
  4. Selecting Your Target Audience
  5. Setting Your Budget and Schedule
  6. Selecting Ad Placements
  7. Creating Compelling Ad Copy
  8. Choosing Ad Creatives
  9. Adding Lead Generation Forms
  10. Finalizing and Publishing Your Ads

How to Run Facebook Ads for Real Estate


Are you a real estate agent or company looking to boost your business using Facebook ads? In this article, we will guide you step by step on how to set up effective real estate ads that will bring in more leads for your business. From setting up your business manager to selecting your target audience and creating compelling ad copy, we will cover everything you need to know to run successful Facebook ads for your real estate business. So, let's get started!

Setting Up Your Business Manager:

Before you can start running Facebook ads, you need to set up your business manager. If you're not familiar with business manager, check out our previous videos on how to run Facebook ads from scratch. Once you have your business manager set up, you're ready to move on to the next step.

Choosing Your Campaign Objective:

As a real estate agent, your main goal is to reach people who will contact you for the properties you have shown to them. One way to achieve this is by using the "Traffic" objective, which will send people to a website where they can view your properties and fill out a form to request more information. If you don't have a website, you can use the "Lead Generation" objective to gather leads directly through forms on Facebook or Instagram.

Selecting Your Target Audience:

Targeting is crucial in Facebook ads, as it allows you to reach the right people who are interested in real estate. When selecting your target audience, consider factors such as location, age range, gender, and interests related to real estate. You can also narrow down your audience by choosing specific locations or interests, depending on your preferences. Remember to think about your target customer and tailor your targeting options accordingly.

Setting Your Budget and Schedule:

To maximize the reach of your ads, it's advisable to set a good budget. Since real estate ads require reaching high-end customers, it is recommended to spend more to ensure quality reach. Determine how much you're willing to spend daily and select a start and end date for your ads. This will allow you to control the duration of your campaign and stay within your budget.

Selecting Ad Placements:

When it comes to ad placements, you can choose to show your ads on Facebook, Instagram, or both platforms. If your target audience is primarily on Instagram, you can focus your ads there. If you want to target a wider audience, you can select both platforms. Additionally, you can customize where your ads appear within Facebook and Instagram, such as Facebook feeds or Instagram stories.

Creating Compelling Ad Copy:

Your ad copy plays a crucial role in attracting potential buyers. Keep your copy concise and engaging, highlighting the key features of your properties and providing contact information. Use a conversational tone, ask questions, and incorporate analogies and metaphors to engage the reader. Make it clear what action you want them to take, such as booking an inspection or exploring more properties.

Choosing Ad Creatives:

Visuals are important in real estate ads, as they have a significant impact on potential buyers. Consider using videos that showcase the property, including a walkthrough or highlighting key features. Images can also be effective, but videos tend to be more engaging and visually appealing. Make sure your creatives are of high quality and accurately represent the properties you are advertising.

Adding Lead Generation Forms:

To make it easy for potential buyers to reach out to you, include lead generation forms in your ads. These forms can capture their name, phone number, and/or email address, allowing you to follow up with them directly. Keep the form simple and easy to fill out, requesting only essential information. Once submitted, assure the lead that you'll get back to them soon to schedule an inspection or provide more information.

Finalizing and Publishing Your Ads:

Before publishing your ads, review all the settings, targeting options, ad copy, and creatives to ensure everything is accurate and aligned with your goals. Once you are satisfied, click on "Publish" to submit your ads for review by Facebook. If your ads meet their policies, they will be approved and start running, bringing in leads for your real estate business.


Running Facebook ads for your real estate business can be a game changer in attracting more leads and boosting your sales. By following the steps outlined in this article, you'll be able to set up effective ads that reach the right audience and generate valuable leads. Remember to continuously monitor and optimize your ads to maximize their performance. Happy advertising!


  • Learn how to set up Facebook ads for your real estate business
  • Target the right audience interested in real estate
  • Use compelling ad copy and visuals to attract potential buyers
  • Include lead generation forms for easy contact
  • Publish and optimize your ads to generate leads and boost sales


Q: How much should I budget for Facebook ads for real estate? A: The budget for Facebook ads can vary depending on your goals and the competitiveness of your market. It is recommended to allocate a sufficient budget that allows for effective reach and quality leads. Start with a daily budget that you are comfortable with and adjust as needed based on the performance of your ads.

Q: Can I target specific locations for my real estate ads? A: Yes, Facebook allows you to target specific locations for your ads. You can target cities, neighborhoods, or even specific addresses. This targeting feature allows you to reach potential buyers who are interested in properties within those locations.

Q: How important are visuals in real estate ads? A: Visuals are crucial in real estate ads as they have a significant impact on potential buyers. High-quality images or videos showcasing the property's features and aesthetics can attract more interest and engagement from viewers. Make sure your creatives accurately represent the properties and are visually appealing to capture attention.

Q: How can I optimize my Facebook ads for better results? A: To optimize your Facebook ads, regularly monitor their performance and make data-driven adjustments. Test different ad copies, visuals, targeting options, and call-to-action buttons to see what resonates best with your audience. Analyze the metrics provided by Facebook, such as click-through rates and conversion rates, to refine your ads and improve their effectiveness.

Q: Can I run Facebook ads for real estate without a website? A: Yes, you can still run Facebook ads for real estate even if you don't have a website. Facebook allows you to use lead generation forms, which can capture potential buyers' information directly on the platform. This way, interested individuals can submit their details, and you can follow up with them without the need for a website.

Note: The above article is a comprehensive guide on how to run Facebook ads for real estate. It covers the step-by-step process of setting up ads, targeting the right audience, creating compelling ad copies, and optimizing your ads for better results. The provided information is intended for educational purposes and does not constitute professional advice.

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