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Boost Your Sales: Connect Pinterest and Shopify in 5 Minutes!

Published on: November 20 2023 by Curious Themes

Boost Your Sales: Connect Pinterest and Shopify in 5 Minutes!

Table of Contents:

  1. Introduction
  2. Benefits of using Pinterest for e-commerce stores 2.1 Visual nature of Pinterest 2.2 Targeting a female demographic
  3. Connecting Pinterest with a Shopify store 3.1 The new Pinterest app 3.2 Connecting Pinterest and Shopify
  4. Understanding the Pinterest app features 4.1 Installation of conversion tags 4.2 Utilizing rich pin data
  5. Benefits of using the Pinterest app 5.1 Automatic product uploads 5.2 Updating product information 5.3 Promotion for new advertisers
  6. Setting up the Pinterest app in Shopify 6.1 Accessing the Shopify store's backend 6.2 Adding Pinterest as a sales channel
  7. Managing product availability on Pinterest
  8. Advertising on Pinterest with the $100 ad credit 8.1 Targeting options on Pinterest 8.2 Expanding advertising reach with Pinterest
  9. Conclusion

Using Pinterest for E-commerce: A Beginner's Guide

Introduction

Pinterest has proven to be an incredibly effective platform for e-commerce stores, particularly when targeting a visually-inclined audience, primarily comprised of women. In this article, we will explore how Shopify store owners can seamlessly connect their Pinterest accounts to their online stores, allowing their products to be showcased on Pinterest and enabling direct purchases. We will also dive into the features and benefits of the new Pinterest app on Shopify, as well as provide step-by-step instructions on how to set it up.

Benefits of using Pinterest for e-commerce stores

2.1 Visual nature of Pinterest

Pinterest is a social media platform that thrives on visual content. It provides an ideal space for e-commerce stores to showcase their products through captivating images. The visually-oriented nature of Pinterest allows brands to tell a story, not just about their products but also about the lifestyle associated with them. This creates a unique opportunity for brands to build their image and connect with potential customers on a deeper level.

2.2 Targeting a female demographic

One of the primary advantages of using Pinterest for e-commerce is its female-dominated user base. If your target audience consists mainly of women, Pinterest is an invaluable tool for reaching and engaging with them effectively. By leveraging Pinterest's extensive user base of female users, e-commerce businesses are more likely to connect with their ideal customers and see a higher conversion rate.

Connecting Pinterest with a Shopify store

3.1 The new Pinterest app

Shopify has introduced a new app that simplifies the process of connecting Pinterest to your online store. This app automates the connection between your Pinterest business account and your Shopify store, eliminating the need for manual code insertion. It also streamlines the process of installing conversion tags and syncing rich pin data.

3.2 Connecting Pinterest and Shopify

To connect Pinterest to your Shopify store, access the backend of your Shopify store and navigate to the Sales Channels section. Click on the plus icon to add a new sales channel, and select Pinterest from the available options. Connect your Pinterest business account, grant the necessary access, and your Pinterest account will be successfully linked to your Shopify store.

Understanding the Pinterest app features

4.1 Installation of conversion tags

The Pinterest app automatically installs conversion tags on your Shopify store. Similar to the Facebook pixel, these tags allow Pinterest to track user behavior and actions on your site. This data provides valuable insights for optimizing your ad campaigns and allows you to make data-driven changes to increase conversions.

4.2 Utilizing rich pin data

By connecting your Shopify store with Pinterest, the app ensures that all your products are uploaded to your Pinterest page automatically. This integration also enables the use of rich pin data, which includes up-to-date information about your products. Any changes you make to the product details, such as price, color, size, and description, are automatically updated on Pinterest. This ensures that potential buyers have access to the most accurate and current information about your products, increasing the likelihood of making a purchase.

Benefits of using the Pinterest app

5.1 Automatic product uploads

The Pinterest app takes the hassle out of manually uploading products to Pinterest. By automating the process, the app saves valuable time and effort that can be redirected into other aspects of the business. With the seamless connection between Shopify and Pinterest, your entire product catalog is automatically synced, maintaining an up-to-date presence on the platform.

5.2 Updating product information

With the integration of rich pin data, product information on Pinterest is always accurate and current. Any modifications made to your product details in Shopify get immediately reflected on Pinterest, ensuring that users browsing through your pins are well-informed about your offerings. This significantly enhances the user experience and increases the chance of generating sales.

5.3 Promotion for new advertisers

As an incentive to use the Pinterest app, new advertisers are offered a $100 ad credit upon setup. This credit can be used to kickstart ad campaigns on Pinterest, allowing businesses to explore the advertising potential of the platform without bearing significant costs upfront. Considering that advertising costs on Pinterest are generally lower than on other platforms, this promotion presents an excellent opportunity for new advertisers to gain exposure at a minimal expense.

Setting up the Pinterest app in Shopify

6.1 Accessing the Shopify store's backend

To begin the setup process, navigate to the backend of your Shopify store. Locate the Sales Channels section, typically found in the sidebar, and click on the plus icon next to it. This will provide you with a list of available sales channels, including Pinterest.

6.2 Adding Pinterest as a sales channel

Click on the Pinterest option and follow the prompts to establish the connection between your Shopify store and Pinterest business account. This usually involves logging in to your Pinterest account and granting access permissions. Once connected, you will be able to manage your Pinterest account and uploaded products directly from your Shopify store.

Managing product availability on Pinterest

Once Pinterest is connected to your Shopify store, managing the availability of your products on Pinterest becomes effortless. By accessing the Products section in Shopify, you can easily choose which products you want to showcase on Pinterest and deselect those you prefer to exclude. This level of control allows you to curate your Pinterest presence strategically, ensuring that products featured resonate well with your target audience.

Advertising on Pinterest with the $100 ad credit

8.1 Targeting options on Pinterest

While Pinterest does not offer as extensive targeting options as platforms like Facebook, it provides valuable options for ad targeting. By leveraging remarketing and interest-based targeting, you can reach users who have previously visited your website, as well as those who share similar interests. Additionally, keyword targeting enables you to display your ads to users searching for specific terms on Pinterest.

8.2 Expanding advertising reach with Pinterest

Pinterest's lower ad costs, coupled with the $100 ad credit offered to new advertisers using the app, present a fantastic opportunity to experiment with advertising on the platform. By diversifying your advertising efforts and utilizing the visual nature of Pinterest, you can expand your reach and potentially tap into a highly receptive audience.

Conclusion

Pinterest offers e-commerce store owners a visually engaging platform to showcase their products and connect with a primarily female demographic. By integrating Pinterest with their Shopify stores using the dedicated app, businesses can streamline the process of connecting, managing, and updating product information on Pinterest. The automatic synchronization ensures an up-to-date product catalog, while the rich pin data enhances the user experience. Additionally, the $100 ad credit for new advertisers on Pinterest further incentivizes businesses to explore the advertising potential on the platform. With its significant benefits and ease of use, leveraging Pinterest for e-commerce can be a game-changer for businesses looking to expand their online presence, reach new audiences, and drive sales.

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