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Boost Your Service Business with Facebook Ads

Published on: November 17 2023 by Saenz Digital

Boost Your Service Business with Facebook Ads

Table of Contents

  1. Introduction
  2. Setting Up Facebook Ads Manager
  3. Choosing the Objective
  4. Setting Up the Campaign
  5. Setting the Budget and Audience
  6. Selecting Placements
  7. Crafting the Ad Copy and Media
  8. Creating the Lead Capture Form
  9. Connecting Facebook Lead Ads to the Backend Tool
  10. Closing the Gap: Converting Leads into Sales
  11. Conclusion


In this article, we will walk through the exact setup needed to generate leads and business for your local service company using Facebook ads in 2023. The strategy we will discuss is an updated version of the one used in 2021 and 2022. We will start with the basics of setting up Facebook Ads Manager and then dive into the step-by-step process of creating effective ads and capturing leads. Additionally, we will explore how to bridge the gap between generating leads and turning them into sales. By following this guide, you will be equipped with the knowledge and tools to run successful Facebook ad campaigns for your service business.

Setting Up Facebook Ads Manager

To begin, we need to set up Facebook Ads Manager, the platform through which we will create and manage our ad campaigns. Facebook Ads Manager provides a user-friendly interface that allows you to target specific audiences and track the performance of your ads. Once you have accessed Facebook Ads Manager, you can proceed to the next step.

Choosing the Objective

The first decision you need to make is the objective of your campaign. Facebook offers various campaign objectives to choose from, such as brand awareness, reach, lead generation, and conversions. For our purposes, we will select the "leads" objective, as our goal is to generate leads for our service company. After choosing the objective, we can move forward with setting up the campaign.

Setting Up the Campaign

At the campaign level, you will need to provide a meaningful name for your campaign. This name should reflect the purpose of the campaign and help you identify it easily. Additionally, you can adjust the campaign budget settings. We recommend turning off the "Advantage campaign budget" option for greater control over your spending. Next, we will set up the ad set.

Setting the Budget and Audience

In the ad set, you will set your daily budget and define the target audience for your ads. It is recommended to start with a budget of $10 to $20 per day and increase it as you see positive results. For a service area business, like the one we are setting up, you should create different ads for different service areas to ensure your ad copy speaks directly to those specific locations. You can then select the age range, gender, and any other relevant demographic details for your target audience.

Selecting Placements

Choosing the right ad placements is crucial to ensure your ads reach the intended audience. Consider which platforms and placements are most relevant to your target audience. For example, if you do not have an active Instagram account, it would be wise to exclude Instagram as a placement option. You can also exclude placements that are not effective for your business. Review the available placement options and select the ones that align with your advertising goals.

Crafting the Ad Copy and Media

The next step is to create engaging ad copy and media that will capture the attention of your target audience. Select either a single image or a carousel ad format and add relevant images or videos that showcase your services. Write compelling headlines, descriptions, and calls to action that align with the offer you are promoting. If you need guidance on creating effective offers and ad copy, we have a mini Workshop available for more in-depth instruction.

Creating the Lead Capture Form

To capture leads effectively, we need to create a lead capture form that will be displayed after users click on your ad. Within Facebook Ads Manager, you can create a form that includes qualifying questions to gather essential information from potential leads. Remember to ask additional questions that require prospects to provide more detailed responses. You should also include a link to your privacy policy and provide clear instructions on what users can expect after submitting the form.

Connecting Facebook Lead Ads to the Backend Tool

To bridge the gap between generating leads and making sales, you can connect Facebook Lead Ads to a backend tool that automates the follow-up process. This tool allows you to send automated texts, make calls, and send follow-up emails to leads who have expressed interest. By promptly responding to leads and offering personalized communication, you can increase the chances of converting them into paying customers. We have provided a link in the description to a workflow tool that can help you implement this process effectively.

Closing the Gap: Converting Leads into Sales

Closing the gap between leads and sales is crucial for the success of your advertising efforts. By implementing a system that automates text messages, calls, and follow-up emails, you can ensure that leads receive timely and personalized attention. This system allows you to engage with leads, provide them with more information, and book appointments or consultations. By minimizing the time between lead generation and the sales process, you can increase the likelihood of converting leads into paying customers.


By following the step-by-step process outlined in this article, you can set up and run effective Facebook ad campaigns for your local service company. Remember to continuously monitor and optimize your campaigns based on the performance data provided by Facebook Ads Manager. Additionally, using automation tools to bridge the gap between generating leads and closing sales can significantly increase your conversion rates. Take advantage of the resources provided in the description to further enhance your advertising strategies and achieve success in your local service business.


  • Learn how to set up and manage Facebook ads for your local service company.
  • Generate leads and increase business using the latest strategies for 2023.
  • Discover the step-by-step process to create effective ads and capture leads.
  • Bridge the gap between leads and sales with automation tools and follow-up systems.
  • Optimize your campaigns based on performance data from Facebook Ads Manager.


Q: Can I use this strategy for any type of service business? A: Yes, the strategies outlined in this article can be applied to various types of service businesses.

Q: Is Facebook Ads Manager difficult to navigate for beginners? A: Facebook Ads Manager provides a user-friendly interface, and this article will guide you through the setup process step-by-step.

Q: Are there any additional costs involved in implementing the backend tool mentioned? A: The backend tool mentioned offers a free trial period, and pricing details can be found on their website.

Q: Can I track the performance of my ads in real-time using Facebook Ads Manager? A: Yes, Facebook Ads Manager provides detailed performance metrics that allow you to monitor and optimize your campaigns.

Q: How long does it take to see results from Facebook ad campaigns? A: The timeline for seeing results can vary depending on various factors, such as your target audience and the competitiveness of your industry. It is important to monitor your campaigns and make necessary adjustments to achieve optimal results.

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