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Boost Your SMMA Success with Effective FB Ads Reporting

Published on: November 17 2023 by Sander Stage

Boost Your SMMA Success with Effective FB Ads Reporting

Table of Contents:

  1. Introduction
  2. Setting Up a New Year's Eve Bash
  3. The Importance of Reporting Results to Clients
    • The Most Commonly Asked Question
  4. Method 1: Creating Keynote or PowerPoint Presentations
    • Accompanying the Presentation with a Meeting
    • Frequency of Presentations
  5. Method 2: Giving Clients Access to Facebook Ads Manager
    • Suitable for Tech-Savvy Clients
    • Bi-Weekly or Monthly Meetings
  6. Method 3: Using a Custom Reporting System
    • Introduction to Stage Data Tool
    • Features of the Seamless Reporting System
    • Benefits of the System
  7. Conclusion

Reporting Results to Your Clients: The Top Three Methods

Hey everyone, and welcome to a brand new YouTube video. I hope you're having a fantastic New Year's Eve! In today's video, we are going to address one of the most frequently asked questions I receive: How do you report results to your clients? As a social media marketing agency, it is crucial to effectively communicate the outcomes of your campaigns to your clients. In this article, I'll be sharing with you the top three methods I have been using throughout my agency's journey. So, let's dive right in and discover the best ways to report results to your clients.

Method 1: Creating Keynote or PowerPoint Presentations

When it comes to reporting results, creating Keynote or PowerPoint presentations can be a powerful approach. These presentations provide a comprehensive overview of the outcomes you have achieved for your clients. You can highlight the key performance indicators (KPIs) that are relevant to your client's goals, such as reach, link clicks, page likes, and potential leads.

To ensure an impactful presentation, I highly recommend accompanying it with a meeting. This allows you to explain the data, answer any questions or concerns your clients may have, and provide further insights. By conducting a monthly meeting, you create a personal connection with your clients and reinforce the value you bring to their business.

Method 2: Giving Clients Access to Facebook Ads Manager

Another method to report results is by giving your clients access to Facebook Ads Manager. This approach works well for tech-savvy clients who are comfortable navigating the platform and analyzing the metrics themselves. By granting them access, they can easily monitor the progress of their campaigns, ensuring transparency and building trust.

However, for clients who might not be as familiar with Facebook Ads Manager, it is essential to walk them through the platform during a meeting. By providing a bi-weekly or monthly meeting, you can guide them through the dashboard, explain the different metrics, and address any queries they may have. This interactive session allows you to educate your clients and keep them involved in the campaign's progress.

Method 3: Using a Custom Reporting System

At our agency, we have developed a seamless reporting system called Stage Data Tool. This custom-built system provides a comprehensive and visually appealing dashboard where you can import all your data. It presents key performance indicators, such as link clicks, amount spent, purchases, revenue, impressions, and more. With this system, you have all the necessary information in one place, making reporting efficient and straightforward.

The Stage Data Tool offers various features, including top-performing campaigns, trend analysis by month, revenue breakdown, and key performance by month. This reporting system not only streamlines the reporting process but also impresses clients with its professional and visually appealing interface.

In conclusion, reporting results is a crucial aspect of being a social media marketing agency. By utilizing methods such as creating presentations, giving clients access to Facebook Ads Manager, or using a custom reporting system like Stage Data Tool, you can effectively communicate the outcomes of your campaigns. Remember, the key is to choose the method that suits your clients' preferences and ensures clear and transparent reporting. So, go ahead and implement these methods to strengthen your relationship with your clients and showcase your expertise in delivering exceptional results.


  • Learn the top three methods for reporting results to your social media marketing agency clients
  • Create impactful presentations using Keynote or PowerPoint
  • Accompany your presentations with meetings to provide further insights and answer client questions
  • Give clients access to Facebook Ads Manager for transparency and involvement
  • Explain the platform to less tech-savvy clients through regular meetings
  • Utilize the custom reporting system, Stage Data Tool, for efficient and visually appealing reporting
  • Impress clients with a comprehensive dashboard featuring key performance indicators and trend analysis


Q: How often should I conduct meetings to report the results to my clients? A: It is recommended to have monthly meetings to present your reports and insights. This frequency allows you to maintain a close relationship with your clients and keep them updated on the progress of their campaigns.

Q: Can I combine different methods for reporting results? A: Absolutely! You can adapt your reporting approach based on your clients' preferences and requirements. For example, you can create presentations while also granting them access to Facebook Ads Manager for a more hands-on approach. Flexibility is key in meeting your clients' needs.

Q: Is the Stage Data Tool suitable for all types of agencies? A: The Stage Data Tool is designed specifically for social media marketing agencies. Its features and metrics focus on the key performance indicators relevant to social media campaigns. However, you can explore other reporting systems that align with the nature of your agency's work if needed.

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