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Boost Your Social Media Agency with Outsourced Facebook Ads

Published on: November 17 2023 by kynfluence

Boost Your Social Media Agency with Outsourced Facebook Ads

Table of Contents:

  1. Introduction
  2. The Frustrations of Outsourcing on Upwork
  3. Tip 1: Interview at Least Five Competent Freelancers
  4. Tip 2: Give Them Something to Analyze
  5. Tip 3: Conduct a Thorough Skype Call
  6. Tip 4: Incentivize Good Work
  7. Tip 5: Sell Them on Your Agency's Future
  8. Conclusion

How to Successfully Outsource SMA Clients on Upwork

Introduction Outsourcing clients' work to freelancers on Upwork can be a challenging task. As a social media marketing agency owner, I understand the frustrations that come along with finding reliable freelancers who can deliver quality work consistently. In this article, I will share five essential tips that will help you overcome these challenges and successfully outsource your clients' work on Upwork.

The Frustrations of Outsourcing on Upwork When I first started my social media marketing agency, I faced numerous hurdles in finding competent freelancers on Upwork. I would often hire freelancers based on their profiles, only to discover that they couldn't deliver the expected results or lacked effective communication skills. This led to the loss of valuable clients and months of wasted time and effort.

Tip 1: Interview at Least Five Competent Freelancers To avoid the pitfalls I encountered, it is crucial to interview a minimum of five competent freelancers for each job posting. Look for freelancers with profiles that have a success rate of 90% or higher and preferably possess top-rated status. Additionally, carefully review their comments and address any negative feedback. This step ensures that you have a pool of qualified candidates to choose from.

Tip 2: Give Them Something to Analyze Before making a final decision, provide the potential freelancers with a sample task or project to analyze. For instance, if you have an Instagram or Facebook content management client, give them access to one of your content management accounts and ask for their feedback and recommendations. This analysis will reveal their communication skills, competence, and attention to detail.

Tip 3: Conduct a Thorough Skype Call During the Skype call, go beyond asking the freelancers about their past experience and current work. Request that they share their screens to showcase their ongoing projects and ad campaigns. This step allows you to assess their specific skills, verify their claims, and delve deeper into their results-driven approach. Pay close attention to their ability to communicate effectively and their level of specificity when discussing their previous clients and the results achieved.

Tip 4: Incentivize Good Work To motivate freelancers to deliver exceptional work, consider offering monetary incentives. Promise a 10-20% bonus for every extra month a client stays with your agency. This approach creates an additional incentive for freelancers to complete their tasks efficiently and to the best of their abilities. Adequate compensation encourages them to treat your clients' projects seriously, reducing the likelihood of them becoming unreliable or unmotivated.

Tip 5: Sell Them on Your Agency's Future During the hiring process, make sure to sell the freelancers on your agency's future. Emphasize the potential for long-term partnerships and the promising opportunities for securing new clients. By creating an environment where freelancers feel valued and respected, they are more likely to invest their time and efforts into your projects. This approach ensures a stable team of reliable freelancers who are committed to delivering quality work consistently.

Conclusion Successfully outsourcing SMA clients on Upwork requires a strategic approach to hiring freelancers. By following these five tips, you can minimize the frustrations of finding competent freelancers and greatly improve the chances of delivering high-quality work to your clients. Remember to interview multiple candidates, analyze their skills, conduct thorough Skype calls, incentivize good work, and sell them on the future potential of your agency. Implementing these strategies will help you build a strong and reliable team of freelancers that will contribute to the growth and success of your social media marketing agency on Upwork.

Highlights:

  • Learn how to overcome the frustrations of outsourcing clients' work on Upwork
  • Interview at least five competent freelancers for each job posting
  • Provide potential freelancers with a sample task to analyze
  • Conduct thorough Skype calls to assess communication skills and results-driven approach
  • Incentivize good work by offering monetary bonuses
  • Sell freelancers on your agency's future to foster long-term partnerships

FAQ:

Q: How many freelancers should I interview for each job posting? A: It is recommended to interview at least five competent freelancers for each job posting. This ensures a pool of qualified candidates to choose from and increases the chances of finding the right fit for your agency.

Q: What should I provide for freelancers to analyze before making a final decision? A: To assess their competence and attention to detail, provide potential freelancers with a sample task or project to analyze. This gives them an opportunity to showcase their skills and provide valuable feedback.

Q: How can I incentivize freelancers to deliver exceptional work? A: Consider offering a 10-20% bonus for every extra month a client stays with your agency. This monetary incentive motivates freelancers to complete their tasks efficiently and to the best of their abilities.

Q: How can I ensure long-term partnerships with freelancers? A: Sell freelancers on the future potential of your agency, emphasizing the promising opportunities for securing new clients. By creating an environment where freelancers feel valued and respected, you can foster long-term partnerships based on mutual growth and success.

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