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broad match google ads

Published on: February 21 2023 by pipiads

Over the past 12 months, Google Ads has undergone significant changes, with the most significant being the change in keyword targeting. This change has gone unnoticed by many, and it has completely transformed the way Google Ads now operates. In this article, we will discuss the changes made by Google and how they have impacted Google Ads campaigns.

Changes to Keyword Targeting:

Google has changed the way keyword targeting works by assigning meaning to keywords, which means that exact match keywords no longer target only the exact keywords you asked Google to target. This change has led to high levels of unrelated search terms and triggered ads for competitor names.

Real-Life Example:

For a motorbike insurance company, the broad match keywords were triggering ads for competitor names and phrases such as customer service. To combat this, we had to build an extensive negative keyword list of over 1500 negative keywords.

Keyword Match Types:

Despite the changes, it is still recommended to start with broad match keywords in your campaign. However, it is crucial to complete three search term audits within the first seven days of launching a new campaign to combat unrelated search terms and ensure targeted ads.

The changes made by Google to keyword targeting have had a significant impact on Google Ads campaigns. It is crucial to stay up-to-date with these changes and regularly audit search terms to ensure targeted ads. By following the right strategy and structure updates, businesses can still achieve success with Google Ads.

Broad Match Keywords have a SUPERPOWER

About two years ago, Google asked us to go back to using broad match keywords, which has its own set of issues. However, things have changed over the past two years, and Google has improved its broad match function. In this article, we will explore the superpower that Google has given to broad match keywords and how you can leverage it to improve your campaigns.

What are Broad Match Keywords?

Broad match keywords are the most open keyword match type on Google ads. It is a match type where you don't add any special characters to the keyword itself. With a broad match keyword, your user's search term is more likely to match to the keyword because the terms within the keyword don't have to appear in the user's search term.

The Problems with Broad Match Keywords:

There are several problems with broad match keywords. For example, a broad match keyword could trigger ads to show for competitors closely linked to your business, misspellings, and misnamings. Additionally, if you type in something that's completely adjacent to what you're trying to promote, Google may still show your searches and your ads to users looking for your products and services.

The Superpower of Broad Match Keywords:

Google has given broad match keywords a special power – they can now understand the user's intentions, behaviors, and historical searches. This means that even if a user types in something that is not an exact match to your keyword, if it is closely related to a previous search they made for your product or service, your ad could potentially still show to them.

The Byproduct of Broad Match Keywords:

The downside of using broad match keywords is that you will get a ton of irrelevant traffic that is not targeted towards your business goals. You will need to be on top of your negative keywords and look at the Search terms reports to make sure you're bidding on the right terms.

Should You Use Broad Match Keywords?

If you want to focus on maximizing your volume, then broad match keywords can bring you more conversions than other keyword match types. However, those conversions will come at a higher cost than if you use restrictive match types. It's up to you to decide how much you're willing to pay for your conversions.

It's worth testing broad match keywords because Google's AI has become more sophisticated, and it could get you more conversions. However, always do what's best for your business, and make sure your conversions come in at the right cost. Google wants you to use broad match, but ultimately, it's up to you to decide what's best for your campaigns.

Broad Match Keywords: Should You Upgrade Existing Google Ads Keywords to Broad Match

Welcome to the Surfside PPC YouTube channel! Today, we will be discussing broad match keywords and whether or not you should upgrade your existing keywords to Broad match.

Sometimes, Google may give you recommendations for your campaigns, including improving your campaign performance by using broad match keywords. But should you upgrade your existing keywords to Broad match? Let's explore.

Benefits of Broad Match Keywords:

- Expands the reach of your smart bidding campaigns

- Efficiently grows conversions within your performance targets

Case Study:

We will look at a farmhouse curtains ad group targeting phrase match keywords. By just targeting one phrase match keyword, we received many relevant search results, with a strong click-through rate and relevant keywords. However, we also have a broad match ad group that has a lower cost per conversion but a lower overall performance.

Should You Upgrade to Broad Match Keywords?

For large advertisers with a high budget, broad match keywords can be a strategy to test for more volume in the long term. However, for most advertisers, it is not recommended to upgrade to Broad match keywords as exact and phrase match keywords provide better search terms in the search terms report.

Broad match keywords can be beneficial for some advertisers, but it is important to understand the potential decrease in performance when first targeting them. For most advertisers, sticking with exact and phrase match keywords will provide better search terms and better overall campaign performance.

Google Ads Broad Match [Should You Use Them?] (2022)

In this video, we will discuss the use of broad match keywords for service-based businesses. We will explore the definition of broad match keywords, their advantages and disadvantages, and where they can be used successfully. We will also provide a step-by-step guide on how to add broad match keywords to your Google Ads campaign.

Definition of Broad Match Keywords:

Broad match keywords are a type of match that allows your ad to show on searches related to the meaning of your keyword. This means that your ad can pop up for any search term related to your keyword, which can be both good and bad.

Advantages and Disadvantages of Broad Match Keywords:

Broad match keywords can be used successfully for e-commerce campaigns, where a sale is a sale, and the keyword that generates the sale does not matter. However, for service-based businesses, broad match keywords can lead to a waste of money, as they can target irrelevant searches and phrases.

Steps to Add Broad Match Keywords:

To add a broad match keyword to your Google Ads campaign, go to your campaign and ad group level, and add the keyword without brackets or parentheses. However, it is recommended to use phrase match or exact match keywords instead of broad match keywords for service-based businesses.

In conclusion, the use of broad match keywords should be avoided for service-based businesses, as they can lead to a waste of money. Phrase match and exact match keywords are better options for generating leads through landing pages. However, broad match keywords can be used successfully for e-commerce campaigns. Always be careful when using broad match keywords and use them only when necessary.

Google Ads Broad Match Strategies

In this article, we will be discussing the use of broad match keywords in Google Ads campaigns. We will cover the reasons why people use broad match, some strategies to try before using it, and how to use it effectively to avoid costly mistakes.

A few weeks ago, we released a video discussing the different keyword match types for Google Ads campaigns. In that video, we briefly touched on broad match and promised to dive deeper into it in a later video. This article fulfills that promise by discussing the use of broad match keywords in Google Ads campaigns.

Reasons for Using Broad Match:

There are three main reasons why people use broad match keywords:

1. Lack of awareness of other match types

2. Google's recommendation to use broad match

3. The desire to find scale within the account

Strategies to Try Before Using Broad Match:

Before opting for broad match, there are a couple of strategies you can try to find scale in your search account:

1. Conduct more keyword research and add more exact and phrase match keywords

2. Test dynamic search ads

Using Broad Match Effectively:

If you have exhausted the above strategies and are ready to try broad match, there are some things you can do to use it effectively:

1. Conduct proactive negative keyword research

2. Use smart bidding in conjunction with broad match

3. Monitor your search query reports and adjust your negative keywords accordingly

Broad match can be a powerful tool in Google Ads campaigns, but it can also be costly if not used effectively. By being aware of other match types, conducting proactive negative keyword research, and utilizing smart bidding, you can use broad match to find scale within your account without sacrificing performance.

Match Types Google Ads Tutorial (2022) - What Is The Best Match Type To Use In Google Ads?

What's the Best Google Ads Match Type for Your Business?

When it comes to Google Ads, choosing the right match type is crucial for the success of your advertising campaign. There are three different match types - broad match, phrase match, and exact match - and each has its own advantages and disadvantages. In this article, we will discuss what each match type is, how it can affect your ad spend, and which one is the best for your business.

Different Match Types:

1. Broad Match

- The most lenient match type

- Ad can pop up for anything related to the keyword

- Good for finding new keywords, but not great for low to medium sized budgets

- Generally recommended to stay away from for service based businesses

2. Phrase Match

- Gives enough leniency to discover new keywords while still staying in the actual range of keywords

- Recently made more lenient, so it can target a lot of services

- Great match type for service-based businesses, but needs to be monitored regularly

3. Exact Match

- Used to mean the exact keyword, but now just has to have the exact same meaning

- The safest bet for new Google Ads users

- Can target exact keywords, which can produce results again and again

Combination of Match Types:

- Phrase match and exact match are the best match types for service-based businesses

- Use phrase match as an exploratory keyword and exact match as a placeholder

- Once you find profitable keywords, convert them to their own ad groups and adjust the ad and landing page to monitor quality score

Choosing the right match type for your business is crucial for the success of your Google Ads campaign. Broad match is good for finding new keywords, but not recommended for low to medium sized budgets. Phrase match is a great match type for service-based businesses, but needs to be monitored regularly. Exact match is the safest bet for new Google Ads users, and can produce results again and again. Use a combination of phrase match and exact match to discover profitable keywords and adjust your ad and landing page to monitor quality score.

Google Ads Keyword Match Types Tutorial 2022

What's up everyone, welcome to the Surfside PPC YouTube channel. Today, I'm going to be going over keyword match types in Google Ads and the different keyword match types you can target and exactly how they work.

- Broad match, phrase match, and exact match are the three different keyword match types.

- Broad match gives you more volume and less relevance, exact match gives you less volume and more relevance, and phrase match gives you the best targeting and volume.

- Only target one match type in each ad group.

Keyword Match Types:

- Broad match: Gives you more volume and less relevance. Ads may show on searches that relate to your keyword, but not necessarily the most relevant search term.

- Phrase match: Gives you the best targeting and volume. Ads may show on searches that include the meaning of your keyword.

- Exact match: Gives you less volume and more relevance. Ads may show on searches that are the same meaning as your keyword.

Campaign Example:

- Created a campaign for Farmhouse Goals with three separate ad groups targeting broad match, phrase match, and exact match for the keyword Farmhouse Curtains.

- Use conversion tracking and smart bidding strategies like target CPA or maximize conversions.

- In the search terms report, exact match gave the closest search terms for the keyword, while phrase match gave a lot more activity and relevant search terms.

- Choose the right match type for your campaign goals and budget.

- Use negative keywords to refine your targeting.

- Test and optimize your campaign over time using conversion tracking and smart bidding strategies.

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