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Published on: July 6 2023 by pipiads

In this YouTube video, the speaker discusses what YouTube bumper ads are, how to use them, and whether or not they are recommended.

What are Bumper Ads?

- Bumper ads are short, six-second YouTube ads that cannot be skipped.

- They are designed to remind viewers about the brand.

Examples of Bumper Ads:

- An ad for Airbnb that promotes family vacations.

- An ad for Singapore that is funny and gets the point across in six seconds.

Who Should Use Bumper Ads?

- Bumper ads are recommended for larger brands that focus on branding rather than conversions.

- Bumper ads are not cost-effective for the average marketer.

- Direct response marketers who need to get conversions should skip bumper ads.

How to Set Up a Bumper Ad Campaign:

- Click on plus new campaign and select video.

- Customize the video campaign and select bumper ads.

- Use target CPM bidding to bid for the cost per thousand impressions.

- Add a URL and call to action in the ad.

Bumper ads can be effective for larger brands, but they are not recommended for direct response marketers who need to get conversions. Target CPM bidding is required to bid for the cost per thousand impressions.

This is how youtube bumper ads DIFFER from Facebook ads... The one thing FB marketers miss!

When running YouTube ads, it's important to remember that not all ads are clickable. However, there are tactics you can use to increase the chances of getting clicks. Here are four tactics you can use:

1. Link in the description: Mention in your video that the link is in the description, as this is where most people expect to find it.

2. Lower third: Use a lower third call to action (CTA) on your video that is clear and easy to read.

3. Memorable URL: Use a memorable URL that is easy for viewers to remember and type in, even if they're watching from a different device.

4. Text CTA: Include a text call to action that allows viewers to quickly and easily take action from their phone.

By using these tactics, you can increase the chances of getting clicks on your YouTube ads, even if they're not clickable. Remember to keep your CTA clear and concise, and make it easy for viewers to take action.

How to create Facebook instream and YouTube bumper ad video with canvas

In this article, we will be discussing how to clear Facebook in-stream ads and YouTube bumper ads using the four-can option. This option allows for the creation of six-second videos. Here are the steps to follow:

1. Select your browser search option and go to canva.com.

2. Login and select the 'Create Design' option.

3. Under the 'Video' category, select 'In-Stream Video Ads'.

4. Click on the template of your choice and edit the video.

5. Add text content if necessary.

6. Add your logo and download the video.

7. For Facebook in-stream ads, select the 'Bumper Ad' option and redeem it for Facebook in-stream ad purposes.

8. Use the video for YouTube bumper ads as well.

Remember to select the six-second option for both Facebook and YouTube ads. Use the free templates available on Canva and customize them to suit your needs. With these simple steps, you can clear Facebook in-stream ads and YouTube bumper ads with ease.

Youtube Bumper Ads: 6sec Marketing Video Examples

In this article, we will explore different examples of six-second video ads and analyze their effectiveness. We will deconstruct the key messages behind them and understand how to apply them to our own businesses.


1. High Diver YouTube ad - Core message: Global warming.

- Shows the dangers of global warming in just six seconds.

- Effective in communicating a powerful message in a short time.

2. Under Armour basketball ad - Core message: Focus on character, not just numbers.

- Motivates basketball players to focus on character.

- Uses the brand logo to raise brand awareness.

3. Mercedes Benz ad - Core message: 0 to 60 miles per hour in only 3.8 seconds.

- Short ad that captures attention quickly.

- Effective in delivering the message with a short attention span.

4. Universal Pictures Jason Bourne movie ad - Core message: Non-stop action.

- Promotes the movie effectively in just five seconds.

- Captures attention with a powerful message.

Tips for Creating Effective Six-Second Video Ads:

1. Bumper ads or six-second video ads are a real deal for mega brands, TV stations, Facebook, and Google.

2. Focus on one thing - your unique selling point, core message, or key message per video.

3. Six seconds is a lot of time to be creative.

4. Small business owners, marketers, startup founders, and entrepreneurs can also create short, simple, and concise video ads to grow their businesses.

Six-second video ads are becoming increasingly popular and effective in delivering powerful messages in a short time. By analyzing different examples, we can understand how to apply them to our own businesses and capture our audience's attention effectively.

How to create youtube bumper ads | create 6 sec youtube video ads from google AdWords

Welcome to our YouTube channel where we will discuss the various types of ads that can be shown on YouTube and how to create them using Google AdWords. In this article, we will cover topics such as bumper ads, non-skippable ads, in-stream ads, and more. We will also provide tips on how to create effective ads that reach your target audience.

Creating Ads:

- Bumper ads: These are short, non-skippable ads that last up to 5 seconds and are great for promoting brand awareness. To create a bumper ad, go to adwords.google.com and select the bumper ad option. Set your budget and target audience, then create your ad.

- Non-skippable ads: These are ads that cannot be skipped and are ideal for short video content. To create a non-skippable ad, follow the same steps as creating a bumper ad but select the non-skippable option instead.

- In-stream ads: These are ads that play before, during, or after a video and can be skippable or non-skippable. To create an in-stream ad, select the in-stream option in AdWords and set your target audience, budget, and ad preferences.

- Video ads: These are ads that can be played on various video platforms, not just YouTube. To create a video ad, select the video ad option in AdWords and follow the steps to set your target audience, budget, and ad preferences.

Tips for Effective Ads:

- Use catchy phrases and transitional phrases to capture your audience's attention.

- Avoid repetitive phrases and unnatural sentence structures.

- Use contractions, idioms, interjections, and colloquialisms to make your ad more relatable.

- Make sure your ad is targeted to your desired audience by selecting the appropriate keywords and targeting options.

- Use a call to action to encourage viewers to take action after watching your ad.

Creating effective ads on YouTube requires careful planning and targeting. By using the tips and techniques outlined in this article, you can create ads that are engaging and effective in reaching your target audience. Don't forget to follow the guidelines and best practices for creating ads on YouTube to ensure maximum success.

Bumper Ads Powered By Vicimus in 5 Minutes

Welcome to Bumper Ads, where we show you how to create effective inventory ads for your dealership. In this article, we'll explore what bumper inventory ads are and how they can benefit your business.

What are Bumper Inventory Ads?

Bumper Inventory Ads are a powerful tool that connects your new and used car inventory feeds to the Bumper system. From there, we can launch Facebook and Google display campaigns that promote your in-stock vehicles. These ads can either link back to your vehicle display pages on your website or connect directly to a form for instant lead capture.

Why are they so effective?

Bumper Inventory Ads are effective because they allow you to target potential customers who are actively looking for vehicles like yours. By using filters such as vehicle types, models, and years, we can focus on specific vehicle sets, like aged units or overstocked new models. This means that your ads are only being shown to people who are interested in the type of vehicle you have in stock, increasing the likelihood of a sale.

How to set up your Inventory Ads Campaign

Setting up your Inventory Ads Campaign is easy with Bumper. Here are the six steps to launching and automating your ads:

1. Sources and Details: Connect your Bumper Inventory Ad Campaigns to your existing Google and Facebook Ad Manager accounts. This allows for complete transparency on your campaign performance and allows you to make any additional changes directly on your existing ad accounts.

2. Select Vehicles: Select which vehicles you're retargeting within your inventory ad campaigns. The vehicles available to select are directly related to your in-stock new, used, and demo inventory.

3. Target Audience: Select a target audience for your campaign. Bumper will automate a pin drop for your dealership location and create a radius around your store. From here, you can adjust the radius and add additional interest to target as well.

4. Design Ads: Select which format to use for your inventory ads. We recommend you select a layout that works best with your inventory photos.

5. Customize Ads: Manage and customize the individual vehicle ads. This allows you to highlight different features for all of your units.

6. Confirm and Launch: Preview all your ad settings before launching your campaigns to Google and Facebook. Once the launch button is selected, Bumper will automatically send your inventory ads to Facebook or Google to begin running your campaigns.

Bumper Inventory Ads are a great way to increase your dealership's visibility and drive sales. By targeting potential customers who are actively looking for vehicles like yours, you increase the likelihood of a sale. Setting up your Inventory Ads Campaign is easy with Bumper's six-step process. So, what are you waiting for? Automate your inventory marketing today and visit vichinest.com or contact us for more details.

YouTube Bumper Ads Tutorial and Best Practices - YouTube Bumper Ads Explained

In this article, we will be discussing YouTube bumper ads and how to set them up using Google Ads. Bumper ads are a six-second non-skippable video ad format that can help you increase brand awareness and reach on YouTube.

Setting up your Google Ads account:

To get started with bumper ads, you need to open your Google Ads account. Make sure your Google Ads account is linked to your YouTube account to get detailed insights on how your ads are performing. You can also check out YouTube Advertising tutorials on our channel to learn about different video ad formats.

Uploading your video ad:

Upload a six-second video ad to your YouTube channel before setting up your campaign. Make sure it is six seconds or less, as longer videos are not allowed on YouTube.

Setting up your campaign:

Select Brand Awareness and Reach as your campaign goal, as this is the only goal that allows you to run bumper ads. Choose Bumper as your video ad format, set your budget and dates, and select your delivery method. Set a maximum CPM bid for every thousand times your ad is shown.

Targeting your audience:

Target your audience by selecting demographics, audiences, keywords, topics, and placements. You can also exclude certain types of content and audiences that may not be relevant to your campaign.

Creating your video ad:

Create your video ad by entering your final URL, display URL, and companion banner. Make sure your ad is six seconds or less and has a strong call-to-action to engage your viewers.

Bumper ads can be a great way to increase brand awareness and reach on YouTube. Follow these simple steps to set up your bumper ad campaign and target your audience effectively. Remember to test different ad groups and adjust your maximum CPM bid based on your campaign's performance.

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