[Case Study] $0 - $317k In 5 Months (Shopify & Google Ads)

Published on: December 6 2022 by Shri Kanase

[Case Study] $0 - $317k In 5 Months (Shopify & Google Ads)

Table of Contents About [Case Study] $0 - $317k In 5 Months (Shopify & Google Ads)

startTime	durationTime	text
00:00:00	00:00:05	exactly how was i able to take this
00:00:02	00:00:10	specific shopify store all the way up to
00:00:05	00:00:13	317 thousand dollars in sales at a 14x
00:00:10	00:00:16	row as in a matter of five months now
00:00:13	00:00:18	there is no reason why you can't be
00:00:16	00:00:20	achieving such numbers because i have
00:00:18	00:00:22	personally done it and the interesting
00:00:20	00:00:24	thing about this store was that it
00:00:22	00:00:25	actually kind of started from scratch
00:00:24	00:00:28	i'll be going over all of these things
00:00:25	00:00:31	very shortly but exactly how was i able
00:00:28	00:00:33	to achieve such a feat with the shopify
00:00:31	00:00:35	store now before we start toking about
00:00:33	00:00:37	the ins and outs of the strategies
00:00:35	00:00:40	exactly what i did and so forth let's
00:00:37	00:00:42	start off with a brief introduction of
00:00:40	00:00:44	this shopify store exactly what kind of
00:00:42	00:00:47	shopify store was it and what kind of
00:00:44	00:00:49	products was it selling to be specific
00:00:47	00:00:51	this shopify store was selling products
00:00:49	00:00:54	within the automotive industry meaning
00:00:51	00:00:56	some small car parts and this specific
00:00:54	00:00:59	shopify store owner was actually drop
00:00:56	00:01:01	shipping these parts directly from us
00:00:59	00:01:03	warehouses so that is another drop
00:01:01	00:01:05	shipping idea which you guys might want
00:01:03	00:01:08	to look into but they were a full-on
00:01:05	00:01:10	automotive brand selling these car parts
00:01:08	00:01:12	and because they were selling these car
00:01:10	00:01:14	parts not necessarily the bigger items
00:01:12	00:01:16	but just those small ins and outs of a
00:01:14	00:01:18	car to either improve its performance
00:01:16	00:01:20	upgraded and so forth the overall
00:01:18	00:01:22	average order values ranged anywhere
00:01:20	00:01:25	from 500
00:01:22	00:01:27	all the way up to 2 000 even
00:01:25	00:01:30	dollars in fact the amazing thing about
00:01:27	00:01:32	this specific shopify store was that
00:01:30	00:01:34	other brands who were selling similar
00:01:32	00:01:36	products actually used to buy directly
00:01:34	00:01:39	from their shopify store so that always
00:01:36	00:01:41	helped to boost the overall revenue for
00:01:39	00:01:43	this brand but this shopify store we
00:01:41	00:01:46	personally started handling in around
00:01:43	00:01:48	the months of october of 2021 and i say
00:01:46	00:01:51	we because this shopify store owner came
00:01:48	00:01:53	to us under my google ads agency euro
00:01:51	00:01:56	marketing but the original situation of
00:01:53	00:01:58	the shopify store was that it had done
00:01:56	00:02:02	over 1 million dollars in sales with
00:01:58	00:02:04	facebook ads absolutely no google ads in
00:02:02	00:02:06	the play however a lot of these sales
00:02:04	00:02:08	were unprofitable sales because this
00:02:06	00:02:10	shopify store did something extremely
00:02:08	00:02:13	unique and i might even make a video of
00:02:10	00:02:14	exactly what the shopify store did if
00:02:13	00:02:17	you're interested leave a comment down
00:02:14	00:02:19	below but just to kind of keep it brief
00:02:17	00:02:22	this shopify store used to hold contests
00:02:19	00:02:24	on facebook and they used to run ads to
00:02:22	00:02:26	these contests which would then drive
00:02:24	00:02:28	results it was a really neat idea which
00:02:26	00:02:30	is why they were able to do over 1
00:02:28	00:02:33	million dollars in sales only downfall
00:02:30	00:02:35	to that was they were really not that
00:02:33	00:02:37	profitable so in october we started
00:02:35	00:02:39	running google ads for this account with
00:02:37	00:02:42	no real clear goal in mind because
00:02:39	00:02:44	before this the profitability was there
00:02:42	00:02:46	but not really at the scale the shopify
00:02:44	00:02:48	store owner wanted and initially this
00:02:46	00:02:50	shopify store even though it had done
00:02:48	00:02:53	over 1 million dollars and sales had a
00:02:50	00:02:55	lot of problems that it came with for
00:02:53	00:02:57	example this is one of the most common
00:02:55	00:02:59	issues a lot of shopify stores really
00:02:57	00:03:01	have and you might have this as well but
00:02:59	00:03:03	conversion tracking issues if it was
00:03:01	00:03:05	getting one dollar in sales it was
00:03:03	00:03:07	either tracking two dollars or it was
00:03:05	00:03:10	not tracking any value at all and it was
00:03:07	00:03:12	pretty much a common scenario with
00:03:10	00:03:14	facebook ads another bad thing about the
00:03:12	00:03:16	shopify store was it actually had not
00:03:14	00:03:19	installed google analytiks and it just
00:03:16	00:03:21	is absolutely insane to me how a shopify
00:03:19	00:03:23	store can do over 1 million dollars in
00:03:21	00:03:25	sales with no google analytiks installed
00:03:23	00:03:28	properly but these were small issues
00:03:25	00:03:30	which we had to end up basically fixing
00:03:28	00:03:32	and installing for the shopify store in
00:03:30	00:03:34	order for it to really begin working and
00:03:32	00:03:36	the same thing for google ads with
00:03:34	00:03:38	google ads although there was an account
00:03:36	00:03:39	running although there were a few
00:03:38	00:03:42	campaigns the shopify store owner was
00:03:39	00:03:43	really testing around with again
00:03:42	00:03:46	conversion tracking issues nothing was
00:03:43	00:03:48	getting properly tracked so the owner
00:03:46	00:03:51	had no clear idea as to what the real
00:03:48	00:03:52	sales value was with the google ads but
00:03:51	00:03:55	once we were able to really fix up all
00:03:52	00:03:56	of these issues then it was really a
00:03:55	00:03:58	matter of just finding the right
00:03:56	00:04:00	strategy and i'm gonna be going over the
00:03:58	00:04:03	real strategy that we used for the
00:04:00	00:04:05	shopify store very shortly but before we
00:04:03	00:04:07	actually do that i want to take you guys
00:04:05	00:04:10	inside my computer right over here over
00:04:07	00:04:12	on to the analytiks so the google
00:04:10	00:04:14	analytiks for this account where it
00:04:12	00:04:16	mentions all of the campaigns that were
00:04:14	00:04:18	running during that time period and are
00:04:16	00:04:20	currently running as well so let's go
00:04:18	00:04:22	over the data before we actually begin
00:04:20	00:04:25	to tok about the initial campaign setup
00:04:22	00:04:27	exactly what strategy we decided to go
00:04:25	00:04:29	with and so forth so right here on my
00:04:27	00:04:31	screen is the google analytiks open for
00:04:29	00:04:34	the shopify store we're looking at
00:04:31	00:04:36	october 8 2021 to may today when i'm
00:04:34	00:04:39	recording this video which is march 25th
00:04:36	00:04:41	of 2022 now the store as you can see the
00:04:39	00:04:44	first time google analytiks really
00:04:41	00:04:46	started tracking anything was around
00:04:44	00:04:48	october 25th and this is when we had
00:04:46	00:04:52	launched our initial campaigns and this
00:04:48	00:04:54	is a perfect example of exactly how
00:04:52	00:04:57	google ads works initially all the way
00:04:54	00:05:00	from october up to maybe the end of
00:04:57	00:05:02	november the results were there but the
00:05:00	00:05:04	results were nowhere close to where the
00:05:02	00:05:05	owner wanted to be in fact there were
00:05:04	00:05:07	days when the owner was doing two
00:05:05	00:05:09	thousand dollars in sales one thousand
00:05:07	00:05:11	dollars but overall very very
00:05:09	00:05:14	inconsistent and in fact if we kind of
00:05:11	00:05:16	look at it a little bit zoomed in we
00:05:14	00:05:18	will be able to understand exactly how
00:05:16	00:05:20	google ads work so october 8 all the way
00:05:18	00:05:22	to the end of november is when we want
00:05:20	00:05:24	to look at it overall during this time
00:05:22	00:05:27	period it was still extremely profitable
00:05:24	00:05:29	don't get me wrong the initial strategy
00:05:27	00:05:30	which we ended up starting for this
00:05:29	00:05:32	shopify store ended up being a big
00:05:30	00:05:34	success and i'll tell you guys exactly
00:05:32	00:05:36	how we came up with this strategy but
00:05:34	00:05:38	for this time period we spent about
00:05:36	00:05:40	thousand seven hundred eighty seven
00:05:38	00:05:43	dollars and ninety three cents to make
00:05:40	00:05:46	back 50 sales at fifteen thousand five
00:05:43	00:05:48	hundred thirteen dollars and eleven
00:05:46	00:05:51	cents this shopify store is a perfect
00:05:48	00:05:54	example of why you need to start doing
00:05:51	00:05:55	high tiket sales in 2022 and onwards if
00:05:54	00:05:58	you haven't already but more on that
00:05:55	00:06:00	later as you can see the revenue was
00:05:58	00:06:02	there but there were ups and downs and
00:06:00	00:06:04	ups and downs in fact one day would be
00:06:02	00:06:06	good where it was 1800 in sales and the
00:06:04	00:06:09	very next few days it would go all the
00:06:06	00:06:11	way down to 170 dollars so this is kind
00:06:09	00:06:14	of what the results were like for one
00:06:11	00:06:16	month entirely but the amazing thing is
00:06:14	00:06:19	there is nothing crazy about these
00:06:16	00:06:22	results because this is exactly how
00:06:19	00:06:24	google ads works initially when the
00:06:22	00:06:26	account is in the warm-up period which
00:06:24	00:06:29	this account was within the first two to
00:06:26	00:06:31	four weeks even the results were
00:06:29	00:06:33	extremely high extremely low there was
00:06:31	00:06:35	no kind of set barrier as to what the
00:06:33	00:06:37	result would be the next day in fact if
00:06:35	00:06:39	you did two thousand dollars in sales
00:06:37	00:06:41	one day you could possibly go all the
00:06:39	00:06:43	way down to sixty dollars in the next
00:06:41	00:06:45	two days and this is just how google
00:06:43	00:06:47	works a lot of e-commerce store owners
00:06:45	00:06:49	panic during this time period this is
00:06:47	00:06:50	also the time period a lot of these
00:06:49	00:06:53	shopify store owners end up quitting
00:06:50	00:06:55	google ads entirely if you are in this
00:06:53	00:06:57	situation don't worry because as you see
00:06:55	00:07:00	from this chart this is just how google
00:06:57	00:07:02	works but now moving on from october 8
00:07:00	00:07:04	all the way up to december 31st this is
00:07:02	00:07:07	when this shopify store basically kicked
00:07:04	00:07:10	off and revenue as you can see basically
00:07:07	00:07:13	increased overnight so november 28th we
00:07:10	00:07:15	did around 113 dollars and 63 cents in
00:07:13	00:07:17	sales the very next day it went up to a
00:07:15	00:07:19	thousand ninety six dollars but from
00:07:17	00:07:22	that time period onwards there was a lot
00:07:19	00:07:23	more consistency in terms of the revenue
00:07:22	00:07:25	there was a lot more consistency in
00:07:23	00:07:28	terms of the users coming onto the
00:07:25	00:07:30	account and this is nothing special that
00:07:28	00:07:32	we did during this time period when it
00:07:30	00:07:34	took that big jump all that really
00:07:32	00:07:36	happened was google ads started to
00:07:34	00:07:39	become smarter it started to realize
00:07:36	00:07:42	exactly what the store sells exactly who
00:07:39	00:07:44	the ideal audience is and the campaign
00:07:42	00:07:46	started to show to that specific
00:07:44	00:07:48	audience now moving on from october 8
00:07:46	00:07:52	all the way up to the current time
00:07:48	00:07:54	period which is march 25th of 2022 we
00:07:52	00:07:57	can see how the results have been since
00:07:54	00:08:00	then so since then we have spent
00:07:57	00:08:02	thirty one dollars and seventy one cents
00:08:00	00:08:04	to get back three hundred seventeen
00:08:02	00:08:06	thousand six hundred thirty nine dollars
00:08:04	00:08:09	and seventy six cents if you divide this
00:08:06	00:08:12	up do the calculations that is roughly a
00:08:09	00:08:15	fourteen x pro as now i get it these are
00:08:12	00:08:17	absolutely dream numbers for a lot of
00:08:15	00:08:19	those people who use mostly facebook ads
00:08:17	00:08:22	tiktok ads and so forth even for
00:08:19	00:08:24	google ads but the way that we were able
00:08:22	00:08:26	to achieve these kinds of results is
00:08:24	00:08:28	nothing out of the ordinary first things
00:08:26	00:08:30	first let's see exactly how many
00:08:28	00:08:33	campaigns were able to generate these
00:08:30	00:08:36	sales so really to be honest there were
00:08:33	00:08:38	about just three campaigns bringing in
00:08:36	00:08:40	majority of the sales two of them were
00:08:38	00:08:42	shopping campaigns one of them was a
00:08:40	00:08:44	search campaign now this last campaign
00:08:42	00:08:46	right here is not necessarily a campaign
00:08:44	00:08:48	it was just things the shopify store
00:08:46	00:08:50	owner was testing before we came into
00:08:48	00:08:52	the account and before we actually
00:08:50	00:08:54	started tracking things properly so that
00:08:52	00:08:56	is why you can see the cost of zero
00:08:54	00:08:59	dollars for fourteen thousand dollars in
00:08:56	00:09:01	sales but exactly what did we do to end
00:08:59	00:09:03	up with the results like these now
00:09:01	00:09:05	toking about the initial strategy there
00:09:03	00:09:07	is nothing crazy that we really did the
00:09:05	00:09:10	first step as it should be for every
00:09:07	00:09:13	shopify store was to analyze the
00:09:10	00:09:15	previous data what we knew about this
00:09:13	00:09:17	shopify store was that it had done over
00:09:15	00:09:20	1 million dollars in sales from other
00:09:17	00:09:22	advertising platforms that simply meant
00:09:20	00:09:24	all the products that this store was
00:09:22	00:09:26	selling were proven products they
00:09:24	00:09:28	already had gotten a lot of sales so
00:09:26	00:09:29	whether the product was a winning
00:09:28	00:09:32	product or not was already out of the
00:09:29	00:09:34	question next thing we had to understand
00:09:32	00:09:37	was whether we could use any of this
00:09:34	00:09:39	previous sales data to start these
00:09:37	00:09:41	campaigns and unfortunately as i
00:09:39	00:09:43	mentioned google analytiks was not
00:09:41	00:09:46	installed on this shopify store the
00:09:43	00:09:48	beauty about google analytiks is that
00:09:46	00:09:50	there is a way to kind of import all of
00:09:48	00:09:53	the data that google analytiks has
00:09:50	00:09:55	tracked previously onto your google ads
00:09:53	00:09:57	dashboard and then your campaigns can
00:09:55	00:10:00	basically start from the get-go using
00:09:57	00:10:02	this data we did not have the benefit of
00:10:00	00:10:04	this data because again google analytiks
00:10:02	00:10:06	was not installed prior to our start so
00:10:04	00:10:08	we were basically starting from scratch
00:10:06	00:10:10	for the shopify store next thing we had
00:10:08	00:10:13	to do once we analyzed the back end once
00:10:10	00:10:15	we understood where the problems were so
00:10:13	00:10:17	we knew that the conversion tracking
00:10:15	00:10:19	codes were all messed up there was no
00:10:17	00:10:21	google analytiks the basic setup was not
00:10:19	00:10:23	done properly for the shopify store so
00:10:21	00:10:25	that means what we knew was that this
00:10:23	00:10:27	shopify store although it had done a lot
00:10:25	00:10:30	in sales had an extremely weak
00:10:27	00:10:32	foundation our number one goal was to
00:10:30	00:10:33	build a strong foundation this was
00:10:32	00:10:35	really in terms of setting up all of
00:10:33	00:10:37	these conversion tracking codes setting
00:10:35	00:10:39	up the right accounts connecting them to
00:10:37	00:10:42	each other and of course doing a little
00:10:39	00:10:44	bit of keyword research market research
00:10:42	00:10:46	understanding who the ideal audience is
00:10:44	00:10:49	who the right person who buys these
00:10:46	00:10:50	products is because without this data we
00:10:49	00:10:53	would just be throwing those darts
00:10:50	00:10:55	blindfolded and that is equivalent of
00:10:53	00:10:57	just burning your money so it's always
00:10:55	00:10:59	important to do all of the right
00:10:57	00:11:01	analysis all of the right strategizing
00:10:59	00:11:03	before you really end up even launching
00:11:01	00:11:05	those campaigns so once we had all of
00:11:03	00:11:07	that done the next step was to
00:11:05	00:11:09	understand whether the website needed
00:11:07	00:11:11	any kind of work and in this case the
00:11:09	00:11:14	website definitely needed a lot of work
00:11:11	00:11:16	specifically the product pages meaning
00:11:14	00:11:17	the titles and the descriptions the
00:11:16	00:11:20	images were great because they were
00:11:17	00:11:22	clearly selling the product but the
00:11:20	00:11:25	titles because this store was mostly on
00:11:22	00:11:27	facebook were not properly search engine
00:11:25	00:11:29	optimized so we had to implement some
00:11:27	00:11:32	seo tikniques on the titles the
00:11:29	00:11:34	descriptions as well we had to do a lot
00:11:32	00:11:36	of keyword research to figure out what
00:11:34	00:11:38	kind of keywords majority of the people
00:11:36	00:11:41	in this market were searching for and
00:11:38	00:11:43	the benefit of really selling high
00:11:41	00:11:45	tiket is that you're often going to
00:11:43	00:11:48	have a high barrier to entry and that
00:11:45	00:11:50	means not a lot of competitors for you
00:11:48	00:11:52	that was the main benefit for this
00:11:50	00:11:55	e-commerce store that is why we were
00:11:52	00:11:56	able to achieve such amazing results but
00:11:55	00:11:58	just because you are in a competitive
00:11:56	00:12:00	market does not mean that you can't get
00:11:58	00:12:01	similar results the strategy i'll be
00:12:00	00:12:04	mentioning as to how we launch these
00:12:01	00:12:06	campaigns should give you a clear idea
00:12:04	00:12:08	as to how you can do it as well but once
00:12:06	00:12:09	all of these things were out of the way
00:12:08	00:12:11	once the product page was properly
00:12:09	00:12:14	optimized it was a matter of just
00:12:11	00:12:16	thinking up a good strategy for the
00:12:14	00:12:18	google ads account and basically to get
00:12:16	00:12:20	it off the ground running while
00:12:18	00:12:22	hopefully using some of the previous
00:12:20	00:12:25	data now the best thing that we could do
00:12:22	00:12:27	was possibly upload the customer list
00:12:25	00:12:29	that the shopify store already had onto
00:12:27	00:12:31	google ads which is something you can do
00:12:29	00:12:33	as well to create those remarketing
00:12:31	00:12:35	audiences and then further use those
00:12:33	00:12:37	remarketing audiences inside the
00:12:35	00:12:39	campaign so because we have that benefit
00:12:37	00:12:42	the strategy that we decided to go with
00:12:39	00:12:44	for this account was the smart shopping
00:12:42	00:12:47	route now hold on before you go crazy
00:12:44	00:12:49	and revamp your entire google as account
00:12:47	00:12:51	revamp your entire strategy that you are
00:12:49	00:12:53	using currently hear me out because
00:12:51	00:12:55	there is a reason why we went the smart
00:12:53	00:12:57	shopping route for this account normally
00:12:55	00:13:00	for accounts with a similar kind of
00:12:57	00:13:02	layout where there was no real data with
00:13:00	00:13:04	google ads no real google analytiks
00:13:02	00:13:06	installer or any of that sort we would
00:13:04	00:13:09	normally go with standard shopping and
00:13:06	00:13:11	set our own personal bids but because we
00:13:09	00:13:13	were using the customer audience list
00:13:11	00:13:16	that we had gathered from facebook and a
00:13:13	00:13:19	lot of other data we decided to go the
00:13:16	00:13:20	smart shopping route and again one thing
00:13:19	00:13:22	that made us want to go this route is
00:13:20	00:13:24	the high average order value these
00:13:22	00:13:28	products ran all the way from the low
00:13:24	00:13:31	margin to 50 dollars a sale to 2 000 to
00:13:28	00:13:34	3 000 per sale so because again there
00:13:31	00:13:36	was such a wide gap between the average
00:13:34	00:13:38	order value between the selling price
00:13:36	00:13:41	per product we had decided to go with a
00:13:38	00:13:43	smart shopping route and let google ads
00:13:41	00:13:45	kind of assist us with finding the right
00:13:43	00:13:48	audience for this product now we didn't
00:13:45	00:13:50	just go with the random smart shopping
00:13:48	00:13:52	campaign meaning we just didn't launch
00:13:50	00:13:54	one specific smart shopping campaign we
00:13:52	00:13:55	did use a strategy for this and the
00:13:54	00:13:57	strategy that we used for the smart
00:13:55	00:13:58	shopping campaign was as you can see
00:13:57	00:14:00	right here we currently have two
00:13:58	00:14:02	different smart shopping campaigns these
00:14:00	00:14:04	were launched initially during that time
00:14:02	00:14:07	period when we just took over this
00:14:04	00:14:09	account campaign number one which is the
00:14:07	00:14:11	second one on this list right here which
00:14:09	00:14:12	is the one that generated fifty thousand
00:14:11	00:14:16	dollars in sales at eight thousand
00:14:12	00:14:18	dollar ad spend was the campaign with
00:14:16	00:14:20	products so what we did is we went in we
00:14:18	00:14:22	analyzed the entire funnel we analyzed
00:14:20	00:14:25	all of the products and we analyzed all
00:14:22	00:14:27	of the data within the past year to see
00:14:25	00:14:30	which products had gotten at least three
00:14:27	00:14:31	to five sales or more specifically those
00:14:30	00:14:34	products which were already winning
00:14:31	00:14:35	products for this account from other
00:14:34	00:14:37	marketing platforms and there were a
00:14:35	00:14:40	bunch of different products about 10 to
00:14:37	00:14:41	20 which this shopify store had been
00:14:40	00:14:44	selling and had basically found to be
00:14:41	00:14:46	winning products so we kind of took
00:14:44	00:14:48	advantage of this and we launched all of
00:14:46	00:14:50	these products inside of one specific
00:14:48	00:14:52	smart shopping campaign but we did not
00:14:50	00:14:55	stop there because although there were
00:14:52	00:14:57	just 10 to 20 real winning products
00:14:55	00:14:58	there were hundreds of other products
00:14:57	00:15:00	which were not necessarily winning
00:14:58	00:15:02	products that we still wanted to test
00:15:00	00:15:03	out to see if they could be winning
00:15:02	00:15:05	products so we launched this next
00:15:03	00:15:07	campaign which is the first one on my
00:15:05	00:15:09	screen right over here which has spent
00:15:07	00:15:12	twelve thousand dollars to get back a
00:15:09	00:15:14	hundred thirty four thousand ninety 891
00:15:12	00:15:16	in sales and this was the campaign which
00:15:14	00:15:18	was running all of those products which
00:15:16	00:15:20	were not tested previously with google
00:15:18	00:15:22	and which were not within the second
00:15:20	00:15:24	campaign right here on my screen so this
00:15:22	00:15:27	was kind of an addition to this campaign
00:15:24	00:15:28	which we had launched and to our
00:15:27	00:15:30	surprise this campaign ended up doing
00:15:28	00:15:32	much much better about three times
00:15:30	00:15:34	better because they got about 134
00:15:32	00:15:37	thousand dollars in sales while this one
00:15:34	00:15:39	got about 50 000 in sale so these two
00:15:37	00:15:41	campaigns were absolutely crushing it
00:15:39	00:15:43	smart campaign was the route to go with
00:15:41	00:15:45	this ad account and the way that we set
00:15:43	00:15:48	up these smart campaigns was we did not
00:15:45	00:15:50	set a target raw ass for this campaign
00:15:48	00:15:52	so normally google gives you the ability
00:15:50	00:15:54	to check that box to set a target roast
00:15:52	00:15:56	we did not do that for this account
00:15:54	00:15:58	because we wanted google to fully
00:15:56	00:16:01	control the bidding we wanted google to
00:15:58	00:16:03	use as much data as possible that this
00:16:01	00:16:05	account had gathered to go out and find
00:16:03	00:16:07	us the ideal audience of course this
00:16:05	00:16:10	went extremely well for us because since
00:16:07	00:16:12	then we were able to crack that 14x
00:16:10	00:16:13	roast now this third campaign i'm not
00:16:12	00:16:17	really toking about much even though
00:16:13	00:16:19	they generated 117 000 in seals and that
00:16:17	00:16:21	is simply because it was a branded surge
00:16:19	00:16:22	campaign for those of you that don't
00:16:21	00:16:24	know what a branded search campaign is
00:16:22	00:16:25	i'll leave a link in the description
00:16:24	00:16:28	below also you can click on the top
00:16:25	00:16:30	right to see exactly what a branded
00:16:28	00:16:32	search campaign is it is basically a
00:16:30	00:16:34	campaign where other audience members
00:16:32	00:16:36	search for the brand name itself and
00:16:34	00:16:38	come onto the website that way so this
00:16:36	00:16:39	is a very generic search campaign you
00:16:38	00:16:41	should have if you haven't already so
00:16:39	00:16:44	that's why i recommend you check out
00:16:41	00:16:46	that video but overall again a 317
00:16:44	00:16:48	thousand dollars in sales but now that
00:16:46	00:16:49	we've toked about exactly how these
00:16:48	00:16:51	campaigns were launched how far they
00:16:49	00:16:54	have come so far and how they have just
00:16:51	00:16:56	been growing over time i want to kind of
00:16:54	00:16:58	tok about something called automation
00:16:56	00:17:00	now i'll save this for last because
00:16:58	00:17:02	there's a reason why i'm showing this
00:17:00	00:17:04	account on google analytiks and not
00:17:02	00:17:06	directly on the google ads account the
00:17:04	00:17:07	main reason is because we stopped
00:17:06	00:17:10	working with this client around the end
00:17:07	00:17:11	of december now there's various reasons
00:17:10	00:17:13	as to why we stopped working with this
00:17:11	00:17:16	client some of them include unrealistik
00:17:13	00:17:18	expectations as to how much the roast
00:17:16	00:17:20	could be scaled and also budget issues
00:17:18	00:17:22	on the client's end where the client
00:17:20	00:17:24	needed more money in order to run those
00:17:22	00:17:25	contests that they had on facebook but
00:17:24	00:17:27	i'm just going to leave it at that
00:17:25	00:17:29	without going too deep into the analysis
00:17:27	00:17:31	but since that time period when we
00:17:29	00:17:33	started working in december as you can
00:17:31	00:17:35	see the campaigns have done nothing but
00:17:33	00:17:37	amazing during that temperature so
00:17:35	00:17:38	looking at exactly when we stopped
00:17:37	00:17:40	working with this clan which was around
00:17:38	00:17:43	december 30th so after that temperature
00:17:40	00:17:45	when we stopped optimizing this campaign
00:17:43	00:17:47	and with the owner really not optimizing
00:17:45	00:17:49	this campaign at all because they have
00:17:47	00:17:51	little to no idea as to how
00:17:49	00:17:52	optimizations can be done during this
00:17:51	00:17:55	time period when these campaigns were
00:17:52	00:17:59	not touched at all the campaigns have
00:17:55	00:18:01	spent roughly 14 264 dollars to generate
00:17:59	00:18:05	back roughly 253
00:18:01	00:18:07	922 dollars and 69 cents back in sales
00:18:05	00:18:10	and it doesn't take a rocket scientist
00:18:07	00:18:12	to figure out that that is pretty much
00:18:10	00:18:15	some amazing raw ass but exactly how was
00:18:12	00:18:17	the campaign able to perform this way
00:18:15	00:18:19	despite nobody really going in and
00:18:17	00:18:21	taking care of it and that is the beauty
00:18:19	00:18:23	about smart shopping campaigns that is
00:18:21	00:18:25	the beauty about google ads initially
00:18:23	00:18:28	you are going to have a turbulent time
00:18:25	00:18:30	period where you are going to be feeling
00:18:28	00:18:31	a lot of stress you're not going to be
00:18:30	00:18:33	sure exactly what is going on because
00:18:31	00:18:35	the results are going to be up and down
00:18:33	00:18:37	and you're going to be very hands-on in
00:18:35	00:18:40	the account but once google is able to
00:18:37	00:18:42	understand who your ideal audience is
00:18:40	00:18:43	once google is able to know exactly
00:18:42	00:18:45	where to go and find that audience
00:18:43	00:18:48	things become extremely easy and
00:18:45	00:18:50	automated and that is exactly what we
00:18:48	00:18:51	saw with this ad account now this is
00:18:50	00:18:53	really not the case with standard
00:18:51	00:18:55	shopping because with standard shopping
00:18:53	00:18:56	you do need a bit of a more of a
00:18:55	00:18:59	hands-on approach but with smart
00:18:56	00:19:01	shopping it's a much different scenario
00:18:59	00:19:03	here as you can see all the owner really
00:19:01	00:19:05	had to do was just let the campaigns
00:19:03	00:19:07	which we had originally started run
00:19:05	00:19:08	without really doing much changes maybe
00:19:07	00:19:11	going in once in a while excluding the
00:19:08	00:19:13	products but all you really had to do
00:19:11	00:19:15	was just add brand new product and with
00:19:13	00:19:16	that kind of automation you are able to
00:19:15	00:19:18	achieve such kind of results so to kind
00:19:16	00:19:20	of conclude this video there were a lot
00:19:18	00:19:22	of different things that we basically
00:19:20	00:19:24	came up with for the strategy part of
00:19:22	00:19:26	the shopify store we were initially
00:19:24	00:19:28	thinking about standard shopping to give
00:19:26	00:19:30	it a try but at the end of the day we
00:19:28	00:19:32	did come up with a strategy of just
00:19:30	00:19:34	starting smart shopping and that is
00:19:32	00:19:35	exactly what you should be doing if you
00:19:34	00:19:37	have a lot of data for your ad account
00:19:35	00:19:39	now i like to divide this into two
00:19:37	00:19:41	different categories number one category
00:19:39	00:19:43	is where you have a lot of data
00:19:41	00:19:45	specifically over 50 to 100 sales on the
00:19:43	00:19:47	shopify store as a whole and the other
00:19:45	00:19:49	category is where you have no data where
00:19:47	00:19:50	it's just a brand new shopify store if
00:19:49	00:19:52	you're in the first category like this
00:19:50	00:19:55	shopify store was that we did the case
00:19:52	00:19:58	study of by all means give a smart
00:19:55	00:20:00	shopping a try see exactly how they work
00:19:58	00:20:03	and then let them automate and let them
00:20:00	00:20:05	work on their own with minimal changes
00:20:03	00:20:07	to the account just like we did for this
00:20:05	00:20:08	ad account right over here but of course
00:20:07	00:20:11	make sure everything in the back end is
00:20:08	00:20:13	properly set up because if the google
00:20:11	00:20:15	ads conversion tracking codes analytiks
00:20:13	00:20:16	codes were not properly installed we
00:20:15	00:20:18	would not have been able to achieve
00:20:16	00:20:20	these results period so you want to make
00:20:18	00:20:22	sure all of that is set up before you go
00:20:20	00:20:24	to the smart shopping route but let's
00:20:22	00:20:25	take the second scenario where you don't
00:20:24	00:20:27	really have any kind of data to work
00:20:25	00:20:29	with exactly what should you do and i'll
00:20:27	00:20:31	be posting a lot of new videos on the
00:20:29	00:20:33	channel about that so that is one reason
00:20:31	00:20:35	why you want to subscribe to this
00:20:33	00:20:37	channel to stay up to date but for this
00:20:35	00:20:39	scenario maybe go the standard shopping
00:20:37	00:20:42	route just set a maximum cpc bit limit
00:20:39	00:20:44	of about 40 cents to 50 cents and let
00:20:42	00:20:46	the campaigns get data before you go the
00:20:44	00:20:48	smart shopping route but that is pretty
00:20:46	00:20:50	much it again this case study shopify
00:20:48	00:20:53	store was under my agency euro marketing
00:20:50	00:20:56	which is a google ads marketing agency
00:20:53	00:20:57	if you're doing over 30 000 in sales you
00:20:56	00:20:59	want to take your shopify store to the
00:20:57	00:21:02	next level just like i was able to do
00:20:59	00:21:04	with this shopify store go on the
00:21:02	00:21:06	website at euromarketing.com and book a
00:21:04	00:21:08	free call with me so that we can see if
00:21:06	00:21:10	we're a good fit for each other but
00:21:08	00:21:12	again just make sure to smash that
00:21:10	00:21:13	subscribe button if you haven't already
00:21:12	00:21:15	smash that like button if you found any
00:21:13	00:21:18	type of value in this video and i'll see
00:21:15	00:21:18	you guys next time