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changes to facebook ads 2022

Published on: August 4 2023 by pipiads

Your Facebook advertising strategy isn't working as well as you want right now because things have changed. What used to work even a few months ago is dramatically different from the strategies and tactics that are succeeding on the platform. For example, Facebook lead ads, once considered a terrible choice for businesses, have now become amazing and are quickly becoming one of the top picks for generating leads and making sales. In this article, I'll break down how to set them up correctly and what a profitable ad campaign looks like.

1. Introduction

- Facebook lead ads have undergone recent changes and are now effective for generating leads.

- Traditional lead generation methods are ineffective for converting leads into customers.

- The key to generating quality leads is focusing on relevance, motivation, and capability.

- High-level software can significantly improve lead conversion rates.

2. Setting Up Facebook Lead Ads

- Use SMS follow-ups with specific and relevant questions to engage leads.

- Customize questions based on the industry or offer to initiate conversations.

- If responses are not as expected, use personalized SMS reminders to reinforce the offer and ask follow-up questions.

3. Important Tweaks in Facebook Ads Manager

- Advantage Campaign Budget (ACB) replaces Campaign Budget Optimization (CBO).

- ACB allows Facebook to allocate the budget throughout the campaign.

- Carefully select placements to improve lead quality and reduce costs.

- Optimize text personalization swaps ad elements, but manual customization is preferred.

4. Conclusion

- Facebook lead ads have evolved into a powerful tool for generating leads.

- Focusing on quality leads and using effective conversion mechanisms is crucial.

- High-level software and strategic tweaks in Facebook Ads Manager can maximize ad campaign success.

Remember, generating leads is not just about quantity but also about quality. By implementing the strategies and tactics mentioned in this article, you can transform your Facebook advertising strategy and achieve better results.

Facebook Ads in 2022: Secret Strategies & Pro-Tips!

When it comes to running Facebook ads, it's no secret that things have changed. Apple's iOS 14 update all but destroyed tracking, leading to more ad account shutdowns, banned accounts, and denied ads. Advertising costs have skyrocketed, and they're not going back down anytime soon. But all hope is not lost. There is still a way to create powerful, profitable, and high-converting Facebook ads.

The first thing to understand is that the Facebook ad platform and its algorithm are smarter than ever before. Navigating the platform used to be complex, but now it's largely automated. Automatic placements, automatic budget optimization, and wide open targeting are key to success.

The second thing to consider is that ad copy is now the variable to success. What words, images, and videos you use in your ads, and how you present your offer, are crucial. We all have access to the same Facebook ads platform, so the game is won through good old-fashioned copywriting and learning from the masters.

The third point to remember is that frequency equals trust. The mere exposure effect shows that the more often we see something, the more we like it. Showing up more often in front of the same people is crucial, and retargeting ads are the best way to achieve this.

To overcome iOS 14 and rising ad costs, it's important to switch up your retargeting strategy. Move away from sources like website visitors and email lists, and focus on creating custom audiences based on how people have engaged with your content inside the app.

Creating custom audiences for video views, lead forms, Instagram, and Facebook page engagements is key. Use the right event selection and retention settings, and give each audience a name and description.

When creating your campaign, choose the conversions objective and select all four custom retargeting audiences at the ad set level. Keep your location targeting focused, and rely on your custom audiences for age, gender, and detailed targeting.

Lastly, make sure your entire campaign and strategy are built the right way. Nail the message market match and follow the 40-40-20 rule for successful advertising.

In conclusion, while running Facebook ads has become more challenging, there are still ways to create effective campaigns. By understanding the changes in the platform, focusing on ad copy, and utilizing retargeting strategies, you can navigate the Facebook adpocalypse and achieve profitable results.

Facebook Ads in 2023: Brand NEW Secrets, Strategies & Pro-Tips

Are you tired of wasting money on Facebook ads that don't work? Well, I'm here to show you some powerful hacks and secret strategies that will transform your Facebook ad performance. In this article, I've gathered insights from top Facebook ad experts, including Amanda Bond, Adam Erhart, and Salome Shellac. Trust me, these are the experts you want to learn from. Together, we've run millions of dollars in Facebook ads, so we know what works.

Before we dive into the strategies, let's talk about the recent changes in Facebook ads. The iOS 14 update caused a major disruption in tracking, making it difficult to retarget website visitors. But Facebook has found ways to adapt and overcome these challenges. They've simplified targeting options and introduced new features. So, what's working best on Facebook right now?

According to Adam Erhart, the key is transitioning from traditional custom audiences to lead form engagement. Lead ads have come a long way since their introduction in 2015. In the past, they were clunky and ineffective. But now, thanks to Facebook's algorithm and improved targeting, lead ads can deliver high-quality leads at a fraction of the cost. By keeping users on the platform and eliminating the need for landing pages, lead ads have become a game-changer.

But what about lead quality? Amanda Bond assures us that lead ads are now generating solid leads. Facebook's option to select higher intent leads has improved the quality of leads. With fewer but more qualified leads, the chances of converting them into customers increase significantly. And the best part? Lead ads are cheaper because Facebook rewards advertisers who keep users on the platform.

Now, let's move on to pro tip number two: building your email list. Salome Shellac emphasizes the importance of having a strong email list, especially for service-based businesses. By building your list, you can establish yourself as an authority and nurture relationships with potential customers. It's a cost-effective way to gain repeated exposure and increase your chances of closing a sale. The key is to create a lead magnet that offers value to your target audience. By running ads that promote your lead magnet, you can capture email addresses and start a meaningful conversation with potential customers.

Finally, let's talk about the power of video ads, specifically in the form of reels. Instagram reels have gained popularity and are an effective way to reach a wider audience. Reels ads are cheaper and generate more engagement compared to other types of video ads. The key to a successful reels ad is grabbing attention from the start. You need to hook your audience with a compelling opening line that addresses their pain points or offers a solution. And remember, you don't need to be a professional dancer or entertainer. The focus should be on delivering your message effectively.

In conclusion, Facebook ads can be highly effective if you implement the right strategies. By leveraging lead ads, building your email list, and utilizing video ads, you can see significant improvements in your Facebook ad performance. So, are you ready to take your Facebook ads to the next level? It's time to apply these proven strategies and watch your results skyrocket in 2023.

How To Generate Leads With Facebook Ads in 2023 (Low-Cost)

In this video, I'm going to show you how to generate leads with Facebook ads. In fact, I'm going to provide a step-by-step walkthrough of exactly how you set up a campaign that's designed to generate a lot of leads with Facebook ads very inexpensively. So, let's get started.

## Introduction ##

In this article, we will discuss how to effectively generate leads with Facebook ads. We will provide a detailed guide on setting up a lead generation campaign that is cost-effective and efficient. By following these steps, you can maximize your lead generation efforts on Facebook and achieve better results.

1. Start by clicking on the green plus button in your Facebook ads manager to create a new campaign.

2. Select the lead generation objective from the campaign objective menu.

3. Proceed to the campaign level and make any necessary changes, such as declaring special ad categories.

4. Set your daily budget to ensure consistent and controlled spending.

5. Keep the campaign bid strategy as it is unless you have specific preferences.

6. Move on to the ad set level and choose the instant form option to generate leads through Facebook's built-in form.

7. Ensure you have selected the correct Facebook page and make any creative adjustments if needed.

8. Define your target audience based on relevant factors such as age, location, and interests.

9. Opt for advantage plus placements to allow Facebook to optimize ad placements for lead generation.

10. Review your settings and launch your lead generation campaign.

By following these steps, you can create a highly effective lead generation campaign on Facebook. Remember to monitor your campaign's performance and make necessary adjustments to optimize your results.

## Conclusion ##

Generating leads with Facebook ads can be a cost-effective and efficient way to grow your business. By utilizing the lead generation objective and following the steps outlined in this article, you can set up a successful campaign that generates a high volume of leads. Remember to constantly monitor and optimize your campaign to maximize your results. Start generating leads with Facebook ads today!

Understanding The New And Updated Facebook Ads Manager Interface 2022 | Everything You Need To Know

If you've been advertising on Facebook, you've probably noticed the changes on the Ads Manager interface. These changes have left many people confused, unsure of which objectives will yield the best results and how to navigate through them. In this video, I'm going to explain how to make use of different objectives in this new Ads Manager interface.

Comparison of the Old and New Interface:

- The previous Ads Manager interface had a different layout compared to the new one.

- The old interface had Brand Awareness and Reach under the Awareness category.

- In the new interface, Brand Awareness and Reach are still present, but they have also added Video Views and Store Location Awareness.

- The Traffic category remains the same, with options for Link Clicks, Landing Page Views, Messenger, and WhatsApp.

- Under Engagement, you have options for Words, Messenger, WhatsApp, Instagram Direct, and Video Views.

- The Leads category is ideal for generating leads and includes options for Instant Form, Messenger, Conversions, and Calls.

- App Promotion replaces App Installs in the new interface and includes options for App Installs and App Events.

- Finally, the Sales category is similar to the previous Conversions objective and includes options for Conversions, Catalog Sales, Messenger, and WhatsApp.

Using the Objectives:

- Awareness is great for increasing brand awareness and reach.

- Traffic is ideal for driving traffic to your website or blog, promoting offers, and getting email opt-ins and leads.

- Engagement is perfect for increasing social engagement, such as post engagement and video views.

- Leads is useful for generating leads, especially for real estate businesses.

- App Promotion is designed for app installs and tracking app events.

- Sales is ideal for driving sales, whether it's through website conversions, catalog sales, or using messenger and WhatsApp.

The changes in the Ads Manager interface may seem overwhelming at first, but they are mainly cosmetic. The functionality and objectives remain the same. By understanding each objective and its purpose, you can choose the one that aligns best with your business goals. Whether you want to increase brand awareness, drive traffic, engage with your audience, generate leads, promote your app, or boost sales, Facebook provides the necessary objectives to achieve your objectives. Don't be afraid to explore and experiment with different objectives to find the ones that work best for you.

3 MAJOR Changes To Facebook Ads In 2022

Hey everyone, Fred Lam here and welcome to my latest video on my YouTube channel! Today, I want to talk about three major updates in the past year when it comes to running Facebook ads. Whether you have a Shopify DropShipping Store, a coaching business, or an affiliate marketing business, these changes will have a significant impact on your Facebook ads. By fully maximizing these updates, you can generate more leads and sales without increasing your ad budget. So, let's dive into the details!

First off, let's talk about the Facebook ads library. In the past, you would need to know the specific advertiser's Facebook page to see what ads they were running. But now, with the new Facebook ads library, you can search for specific keywords or phrases. This allows you to easily find out who is advertising what, giving you a better understanding of your competitors. For example, if you're in the dog niche, you can search for dog and see what kind of products are currently running ads. If you're a Shopify drop shipper, this is a great opportunity to find winning products that are already being advertised on Facebook. This is a game-changer for sure!

Next up, let's talk about the 28-day attribution window. Since the iOS 14 update, Facebook has only been able to track one-day and seven-day conversions. Anything that happens after seven days is not reported or tracked in your Facebook ad reporting. This led to a lot of confusion and people thinking that their ads weren't performing well. However, Facebook has now released the 28-day attribution window, allowing you to see conversions that happen beyond the first week. This is great news because it gives you a more accurate picture of your ad performance. Make sure to take advantage of this update, especially if you're in coaching or selling high-ticket products.

Lastly, let's talk about broad interest targeting. Facebook has been removing a lot of detailed targeting options, and advertisers have noticed better results when going after broader interests. Instead of using lookalike audiences or specific targeting, try going for broad interests in the tens of millions. This allows Facebook's algorithm to work its magic and find the right audience for you. Remember, the smaller your audience, the higher your CPM (cost per thousand impressions) will be. So, by going for broader interests, you can lower your CPM and get better results. Don't be afraid to let Facebook's algorithm do the heavy lifting for you!

In conclusion, these three major updates in Facebook ads can make a huge difference in your ad performance. Take advantage of the new Facebook ads library to spy on your competitors and find winning products. Use the 28-day attribution window to get a more accurate picture of your conversions. And finally, try broad interest targeting to lower your CPM and improve your results. Implementing these strategies will help you maximize your Facebook ads and boost your leads and sales. So, start implementing these changes today and watch your business thrive!

Thanks for watching, and don't forget to leave a comment below. I'll make sure to answer every single one. Stay tuned for more videos where I share tips, strategies, and tactics to help you grow your online business. See you in the next video!

Outdated Facebook Ads Tips You SHOULD NOT Be Doing In 2023

If you've noticed a decline in your Facebook ad results, skyrocketing advertising costs, or ads that go nowhere, you may be aware of the recent changes happening within the Facebook ads platform. These changes have left many business owners, marketers, and advertisers frustrated and confused, causing some to switch to another ad platform or give up on their advertising goals altogether. However, the problem doesn't lie with the algorithm, iOS 14, or Facebook themselves. The real issue is that much of the Facebook ads advice being shared hasn't caught up to these changes. In fact, many of the old advertising rules no longer work and can actually harm your ad performance.

One outdated Facebook ad tip that could be affecting your ad performance is the advice on which Facebook ad objective to use in your campaigns. When creating a Facebook ad campaign, you're given the option to choose an objective such as awareness, traffic, engagement, leads, app promotion, or sales. The general rule is to choose an objective that aligns with your goals, such as sales or leads. Contrary to popular belief, the brand awareness objective is not the best choice for most businesses. While it may help reach a large number of people, the goal of advertising is not just to be remembered but to generate sales, leads, and customer actions. In the past, conversion ads were the go-to for achieving these goals. However, with recent changes, Facebook lead ads have become a powerful tool for generating leads and making sales. Despite previous negative experiences with lead ads, improvements and changes to the interface, decreased effectiveness of the Facebook pixel and cookies, and increased user engagement have made lead ads highly effective for most businesses.

Another piece of outdated Facebook advice is focusing too much on CPL (cost per lead) as a metric for success. While CPL is important to know, it shouldn't be the sole basis for evaluating your campaign's success. Instead, you should also consider EPL (earnings per lead). CPL only tells you how much it costs to acquire a lead, but EPL tells you how much each lead is worth to your business. It's possible to have a lower CPL but a higher EPL, meaning that even though you're spending less to acquire leads, those leads are not generating sales or revenue. By prioritizing EPL, you can identify profitable ads and avoid wasting money on ads that don't convert.

Micro-budget ad campaigns, where you spend a minimal amount like one or two dollars per day, used to be effective. However, with the changes in the Facebook ads platform, it has become difficult to see results with such small budgets. The right budget for your campaign depends on your offer price, targeting, and funnel. If you have a higher-priced offer, you can afford to spend more on ads. Additionally, your targeting and funnel play a role in determining the budget. It's important to consider all these factors to determine the minimum or best amount to spend on your Facebook ad campaign.

In conclusion, to succeed in Facebook advertising, it's crucial to adapt to the changes in the platform and avoid following outdated advice. Choose the right ad objective, consider the effectiveness of lead ads, prioritize EPL over CPL, and allocate an appropriate budget for your campaign. By staying updated and implementing effective strategies, you can achieve better results, generate more clicks, leads, customers, and sales from your ads.

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