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CLICKFUNNELS TRAINING: HOW TO SETUP AND RUN A SPLIT TEST | A/B SPLIT TESTING SALES FUNNELS!

Published on: November 28 2022 by Peter Pru - Ecommerce Empire Builders

CLICKFUNNELS TRAINING: HOW TO SETUP AND RUN A SPLIT TEST | A/B SPLIT TESTING SALES FUNNELS!

CLICKFUNNELS TRAINING: HOW TO SETUP AND RUN A SPLIT TEST | A/B SPLIT TESTING SALES FUNNELS!

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00:00:11 00:00:15 what's up Empire builders welcome back
00:00:13 00:00:17 to another episode if you're new to the
00:00:15 00:00:18 channel welcome to the Empire Builder
00:00:17 00:00:21 family please like comment and subscribe
00:00:18 00:00:23 to Anna notification bell on a new
00:00:21 00:00:25 videos are released every single day all
00:00:23 00:00:27 related to e-commerce so guys let's get
00:00:25 00:00:29 into today's video right away
00:00:27 00:00:32 today we're going to be toking about
00:00:29 00:00:34 split testing and let me close out the
00:00:32 00:00:36 support case I have we're gonna be
00:00:34 00:00:38 toking about split testing here and I
00:00:36 00:00:41 think this is so underutilized inside
00:00:38 00:00:43 clickfunnels especially guys you get
00:00:41 00:00:45 this in click funnels and it's so easy
00:00:43 00:00:47 to do so if you don't know what split
00:00:45 00:00:48 testing is guys it's kind of I guess
00:00:47 00:00:51 it's kind of self-explanatory I don't
00:00:48 00:00:53 know but essentially you say you have a
00:00:51 00:00:55 squeeze page right and your conversion
00:00:53 00:00:57 rates are kind of crappy like maybe
00:00:55 00:00:58 you're only getting like you know 20
00:00:57 00:01:00 percent conversion rate so I'm somebody
00:00:58 00:01:02 giving you their email address right
00:01:00 00:01:06 well you can create a second landing
00:01:02 00:01:09 page right that is then sent traffic to
00:01:06 00:01:11 as well as this one right but it's
00:01:09 00:01:14 altered so let's say you have a 50/50
00:01:11 00:01:17 split right but two people come they
00:01:14 00:01:19 each see a different landing page right
00:01:17 00:01:21 so this split test right after letting
00:01:19 00:01:24 it run for about a week you can then see
00:01:21 00:01:26 hey is that one with like the yellow
00:01:24 00:01:29 button converting better and if it is
00:01:26 00:01:31 right then you make that your new
00:01:29 00:01:35 control it's called your control right
00:01:31 00:01:37 up here and that's your main sort of
00:01:35 00:01:39 page right that's your main funnel step
00:01:37 00:01:41 so the way to do this guys and again
00:01:39 00:01:42 there is a free funnel you guys can
00:01:41 00:01:45 download in the description below
00:01:42 00:01:47 there's also an email collection fun I
00:01:45 00:01:49 believe down there a bunch of resources
00:01:47 00:01:51 down there for you guys but this funnel
00:01:49 00:01:52 is only inside six for your funnels for
00:01:51 00:01:54 those students I just like using this
00:01:52 00:01:57 one as an example because I love this
00:01:54 00:01:58 funnel so guys so let's say this landing
00:01:57 00:02:00 page right here so I'm just going to
00:01:58 00:02:02 preview it you guys see this landing
00:02:00 00:02:05 page that I have which is awesome it's a
00:02:02 00:02:07 good landing page but um let's say for
00:02:05 00:02:08 some reason conversions just aren't that
00:02:07 00:02:12 good on it
00:02:08 00:02:12 the key to split testing guys this is
00:02:12 00:02:15 the
00:02:12 00:02:19 and I need you to pay attention here you
00:02:15 00:02:20 test one thing per at a time I know it's
00:02:19 00:02:22 tough I know you're gonna want to change
00:02:20 00:02:23 the headline you're gonna change the
00:02:22 00:02:24 color you're gonna change the background
00:02:23 00:02:26 you're gonna want to change all these
00:02:24 00:02:28 things but that defeats the purpose of
00:02:26 00:02:29 the split test you test one thing at a
00:02:28 00:02:31 time
00:02:29 00:02:34 if it works you make your new control
00:02:31 00:02:36 and you change the test over okay at
00:02:34 00:02:37 least you know change that one thing let
00:02:36 00:02:39 it run for a few days maybe you don't
00:02:37 00:02:41 have to go for a full week right but let
00:02:39 00:02:44 it run for a little bit so the way to
00:02:41 00:02:46 test they do is start split test in
00:02:44 00:02:50 clickfunnels this really simple guys you
00:02:46 00:02:52 click start split test so it'll ask you
00:02:50 00:02:53 do you want to create a new form right
00:02:52 00:02:55 which you have to create a new funnel
00:02:53 00:02:57 from that or create a duplicate from
00:02:55 00:02:59 your opt-in page obviously guys I want
00:02:57 00:03:02 to create a duplicate for my opt-in page
00:02:59 00:03:04 that I currently have right there so I
00:03:02 00:03:06 duplicate that and you'll get this
00:03:04 00:03:09 little bar right here guys you'll get
00:03:06 00:03:11 this little little traffic bar and the
00:03:09 00:03:13 cool thing about this is right now 100%
00:03:11 00:03:16 of my traffic is being sent to this
00:03:13 00:03:22 funnel right this opt-in set right if I
00:03:16 00:03:24 move this right here to 50% oh my
00:03:22 00:03:26 goodness my mouse is so weird
00:03:24 00:03:29 right now there it is all right so now
00:03:26 00:03:31 it's 50/50 that means two people come
00:03:29 00:03:33 right right after each other after
00:03:31 00:03:35 another each one will see a one landing
00:03:33 00:03:37 page each so this is a person one will
00:03:35 00:03:39 see this one person to see this one
00:03:37 00:03:40 person three will see this one and so on
00:03:39 00:03:44 and so on right there'll be an even
00:03:40 00:03:47 split between the traffic so before you
00:03:44 00:03:50 do this right and we're gonna go over if
00:03:47 00:03:51 you should do 50/50 s or not towards the
00:03:50 00:03:55 end of this video I want to show you
00:03:51 00:03:57 guys exactly what I mean by doing one
00:03:55 00:03:59 change at a time so let's keep our
00:03:57 00:04:01 traffic obviously when are all are 100%
00:03:59 00:04:08 traffic sending to this and we could
00:04:01 00:04:10 edit our page right here so we're
00:04:08 00:04:11 brought off to the same exact opt-in
00:04:10 00:04:13 page this is the same page as our
00:04:11 00:04:16 control and like I said we only want to
00:04:13 00:04:18 change one thing at a time right one
00:04:16 00:04:19 thing out of time and I don't mean like
00:04:18 00:04:21 stupid little things like oh I'm going
00:04:19 00:04:23 to add an exclamation mark to the end
00:04:21 00:04:25 right here like not that I mean like
00:04:23 00:04:26 more a little bit more
00:04:25 00:04:30 bigger changes than that like for
00:04:26 00:04:32 example right you might change um change
00:04:30 00:04:37 this headlight from limited time offer
00:04:32 00:04:40 to special one-time one-time offer all
00:04:37 00:04:42 right special one-time offer exclamation
00:04:40 00:04:44 mark get your Bob Loblaw product free
00:04:42 00:04:47 all right get your free get your first
00:04:44 00:04:50 blank product bah bah bah all this stuff
00:04:47 00:04:52 right that would be the only change I
00:04:50 00:04:54 make and I'll let that run for a day or
00:04:52 00:04:56 two and see how my opt-in rate is on
00:04:54 00:04:58 this page right if I then see ok this
00:04:56 00:05:01 page is working well I will then make
00:04:58 00:05:03 this my control and make a duplicate of
00:05:01 00:05:05 this exact page and maybe today I'll
00:05:03 00:05:07 change this button color to be something
00:05:05 00:05:08 maybe something that stands out a little
00:05:07 00:05:11 bit more make it look not so pretty
00:05:08 00:05:13 right so maybe I might make it a super
00:05:11 00:05:16 red button like that and that's all I
00:05:13 00:05:19 will do right I might change this button
00:05:16 00:05:21 color as well as as well just to you
00:05:19 00:05:24 know keep it consistent I'll only make
00:05:21 00:05:26 the buttons red right one change let it
00:05:24 00:05:27 run for a couple days then decide if
00:05:26 00:05:29 it's a but you have to have adequate
00:05:27 00:05:32 amount of traffic so guys at least have
00:05:29 00:05:33 a hundred people come to your funnel
00:05:32 00:05:35 before making a decision
00:05:33 00:05:39 all right I always say a hundred to a
00:05:35 00:05:41 hundred visitor test is enough to see
00:05:39 00:05:43 which one is converting better obviously
00:05:41 00:05:46 the more traffic you get send the better
00:05:43 00:05:47 so let's leave here I obviously guys I
00:05:46 00:05:48 didn't save that because I'm gonna
00:05:47 00:05:50 delete this page but you would save it
00:05:48 00:05:55 normally and then you come here and
00:05:50 00:05:58 adjust your traffic that's it you just
00:05:55 00:06:03 adjust your traffic so you could do
00:05:58 00:06:06 50/50 90% of people do 50/50 if you kind
00:06:03 00:06:08 of want faster results do 50/50 okay if
00:06:06 00:06:09 I want them quickly I'll just do 50/50
00:06:08 00:06:13 let's see which one's better right away
00:06:09 00:06:16 okay but if you're cool if you already
00:06:13 00:06:18 have a control that is working let's say
00:06:16 00:06:20 you already have a control and it's
00:06:18 00:06:22 already converting pretty well right
00:06:20 00:06:24 it's already converting up let's say 40
00:06:22 00:06:26 50 percent but you want to see if you
00:06:24 00:06:28 can get that up a little bit more right
00:06:26 00:06:31 because guys when you start getting to
00:06:28 00:06:33 the big numbers right and you're getting
00:06:31 00:06:36 let's say of a conversion I like 60 65
00:06:33 00:06:38 percent right a lot of newbies you know
00:06:36 00:06:40 what they do
00:06:38 00:06:42 they stopped testing they think they
00:06:40 00:06:45 have figured it out they're happy with
00:06:42 00:06:47 65 percent conversion rate right the
00:06:45 00:06:49 people that know what they're doing are
00:06:47 00:06:52 gonna be the ones that test and tweak
00:06:49 00:06:54 things right to get that 65 up to a
00:06:52 00:06:57 sixty eight percent conversion rate
00:06:54 00:07:00 right those numbers become so important
00:06:57 00:07:02 as you get better okay so what I would
00:07:00 00:07:03 do if you already have a converting
00:07:02 00:07:06 funnel and it's working around your
00:07:03 00:07:09 often rates already you're happy with is
00:07:06 00:07:11 this is what I would do you keep you
00:07:09 00:07:15 keep eighty percent of your traffic
00:07:11 00:07:18 going to your control okay why because
00:07:15 00:07:20 you don't run a row in a good thing you
00:07:18 00:07:23 already have a great conversion rate on
00:07:20 00:07:26 this page alright there's no reason to
00:07:23 00:07:28 do a 50/50 create a control send twenty
00:07:26 00:07:31 percent of the traffic here and see
00:07:28 00:07:33 after a few days how the variation is
00:07:31 00:07:35 doing if the variation is doing better
00:07:33 00:07:37 and you could see wow I'm actually
00:07:35 00:07:38 getting a lot of better of a conversion
00:07:37 00:07:40 right here then you could declare it as
00:07:38 00:07:43 the winner here and it'll be moved into
00:07:40 00:07:46 your control when you're doing the 80/20
00:07:43 00:07:49 let it run longer than you would if
00:07:46 00:07:51 you're just doing a 50-50 split okay the
00:07:49 00:07:52 reason you want to do that guys is
00:07:51 00:07:53 because you're gonna be you're only
00:07:52 00:07:57 sending twenty percent of your traffic
00:07:53 00:07:59 okay so you can't really judge like if
00:07:57 00:07:59 you let it just run for three days like
00:07:59 00:08:01 that's not enough for me I would
00:07:59 00:08:03 literally let especially when I'm
00:08:01 00:08:05 getting to those small numbers like I'm
00:08:03 00:08:08 trying to increase my opt-in rate from a
00:08:05 00:08:11 sixty to sixty-five percent right I will
00:08:08 00:08:12 let it run for a week I don't want to
00:08:11 00:08:14 ruin something that I have that's
00:08:12 00:08:17 working okay so you make small changes
00:08:14 00:08:19 like we discussed and you do an 80/20
00:08:17 00:08:20 split guys so after you do that
00:08:19 00:08:22 obviously all you have to do is click
00:08:20 00:08:24 apply changes and that's it that's how
00:08:22 00:08:27 easy it is to start split testing within
00:08:24 00:08:29 click funnels itself guys this applies
00:08:27 00:08:31 to every single page it's a super
00:08:29 00:08:33 effective to do on your upsell pages as
00:08:31 00:08:35 well as well as your order forms but
00:08:33 00:08:38 really start at the top of your funnel
00:08:35 00:08:41 right start at that opt-in page get that
00:08:38 00:08:43 up but get that to the 60% if you can I
00:08:41 00:08:45 love that's like my bet that's what I
00:08:43 00:08:48 always strive for at least 60 70 percent
00:08:45 00:08:51 often rate upon these kind of squeeze
00:08:48 00:08:54 pages always alright it's gonna release
00:08:51 00:08:56 squeeze out as much juice so to speak
00:08:54 00:08:58 out of the traffic that you're sending
00:08:56 00:09:00 to to your opt-in pages so guys I hope
00:08:58 00:09:02 that video video was helpful if you love
00:09:00 00:09:03 this funnel stuff as much as I do
00:09:02 00:09:04 there's a bunch of cool links in the
00:09:03 00:09:05 description there's a link to join
00:09:04 00:09:07 six-figure funnels or you can work with
00:09:05 00:09:10 me personally there's also a link to
00:09:07 00:09:12 join the live class that we run every
00:09:10 00:09:14 single week obviously completely free a
00:09:12 00:09:15 great place to start if you're a newbie
00:09:14 00:09:17 but guys if you enjoyed this video
00:09:15 00:09:21 please like comment and subscribe and
00:09:17 00:09:21 remember your empire starts no

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