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ClickFunnels Training: How To Use 2-Step Order Forms To Increase eCommerce Conversions!

Published on: November 28 2022 by Peter Pru - Ecommerce Empire Builders

ClickFunnels Training: How To Use 2-Step Order Forms To Increase eCommerce Conversions!

ClickFunnels Training: How To Use 2-Step Order Forms To Increase eCommerce Conversions!

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00:00:22 00:00:29 what's up Empire builders welcome back
00:00:26 00:00:32 to another episode to follow up the last
00:00:29 00:00:35 couple videos I want to tok about
00:00:32 00:00:37 2-step order forms okay and why I think
00:00:35 00:00:42 they converts so great and there is a
00:00:37 00:00:45 time and place to use certain strategies
00:00:42 00:00:47 versus others so for example sometimes I
00:00:45 00:00:49 have got people just go into a squeeze
00:00:47 00:00:51 page write you a squeeze page where they
00:00:49 00:00:53 put their email address in and then they
00:00:51 00:00:55 go to the order form right there's
00:00:53 00:00:58 strategy to do that too right
00:00:55 00:01:01 but there's also strategy and a time and
00:00:58 00:01:03 place to use a 2-step order form so if
00:01:01 00:01:07 you don't know what a two-step order
00:01:03 00:01:09 form is it it's awesome it really does
00:01:07 00:01:13 increase your conversion rates because
00:01:09 00:01:17 it uses the kind of the psychology of
00:01:13 00:01:19 micro commitments for people right so
00:01:17 00:01:21 this is what how what it looks like
00:01:19 00:01:23 so this is just one of the funnels that
00:01:21 00:01:25 I share with my six-figure funnels class
00:01:23 00:01:27 but this will not be available for you
00:01:25 00:01:30 to download unless you are in six-figure
00:01:27 00:01:32 funnels but I'm just showing you it
00:01:30 00:01:34 showing you guys here but there is
00:01:32 00:01:35 another funnel down below that you guys
00:01:34 00:01:38 can grab and download you converted it
00:01:35 00:01:42 to a two-step one form if you guys like
00:01:38 00:01:46 so what happens here on a two-step order
00:01:42 00:01:48 form is you typically have your shipping
00:01:46 00:01:49 right so when a person lands on this
00:01:48 00:01:51 two-step order form right you're gonna
00:01:49 00:01:53 have obvious your images and your
00:01:51 00:01:54 product details and all the features and
00:01:53 00:01:58 benefits that the person I get from
00:01:54 00:02:02 using your product right but you also
00:01:58 00:02:04 want to have something you know you also
00:02:02 00:02:05 want to have good clear images so I lost
00:02:04 00:02:07 my train of thought there you wanna have
00:02:05 00:02:09 clear images on your page you know
00:02:07 00:02:11 features and benefits and then with the
00:02:09 00:02:13 2-step order form here on the side
00:02:11 00:02:16 I'm asking for their name email address
00:02:13 00:02:18 and you know their shipping address so
00:02:16 00:02:20 the sneaky thing here is they don't know
00:02:18 00:02:22 like especially if you're doing a free
00:02:20 00:02:23 plus shipping offer especially if you're
00:02:22 00:02:26 running a free plus shipping offer
00:02:23 00:02:27 they don't know that you're gonna have
00:02:26 00:02:30 to pay like they don't know that they're
00:02:27 00:02:32 gonna have to pay here essentially
00:02:30 00:02:33 unless you say it obviously on the page
00:02:32 00:02:35 hey you know you're gonna have to pay
00:02:33 00:02:37 for shipping which even if you do write
00:02:35 00:02:39 that on your headline or or wherever
00:02:37 00:02:43 most people just don't read so it
00:02:39 00:02:45 doesn't matter so you're gonna you're
00:02:43 00:02:48 gonna have some people that get annoyed
00:02:45 00:02:50 with the 2-step order form but more
00:02:48 00:02:53 people your conversion rate will be a
00:02:50 00:02:55 lot higher for people to just they're
00:02:53 00:02:57 just gonna be like screw it I put in my
00:02:55 00:02:59 email address I put in my address
00:02:57 00:03:02 already I might as well just buy it so
00:02:59 00:03:03 that is where the 2-step order form
00:03:02 00:03:05 shines so let me show you how to step
00:03:03 00:03:08 two works it looks like here so this is
00:03:05 00:03:10 your typical order form here if you just
00:03:08 00:03:11 click the gear icon I know the settings
00:03:10 00:03:14 configuring a two-step order form could
00:03:11 00:03:15 be a little bit confusing but you want
00:03:14 00:03:16 to go up to the top here and click
00:03:15 00:03:21 funnels and you just literally click
00:03:16 00:03:23 either of these buttons right to show to
00:03:21 00:03:25 show the steps but then you also want to
00:03:23 00:03:27 hide like Heights
00:03:25 00:03:29 step one settings or show them and then
00:03:27 00:03:31 it'll show you what you can configure so
00:03:29 00:03:33 typically I'm not I'm looking at step
00:03:31 00:03:36 two here so I'm gonna hide my step 1
00:03:33 00:03:38 settings right and I want to show my
00:03:36 00:03:39 step 2 settings so you can show both
00:03:38 00:03:41 right everyone and then this is all them
00:03:39 00:03:44 photos so my headline right it says your
00:03:41 00:03:45 info I can just be like obviously right
00:03:44 00:03:47 the you or I can do whatever I want in
00:03:45 00:03:51 there
00:03:47 00:03:53 right so just keep it your info your
00:03:51 00:03:57 billing info right there that's just
00:03:53 00:04:00 what's what's written right there the
00:03:57 00:04:02 item but the thing yeah I don't have any
00:04:00 00:04:04 products listed in here yet on this
00:04:02 00:04:07 funnel but those would just be more
00:04:04 00:04:09 added normally under the products on the
00:04:07 00:04:11 order form on their products like you
00:04:09 00:04:12 would just add your products just as you
00:04:11 00:04:14 normally would for any other funnel and
00:04:12 00:04:19 they would come up here then you have
00:04:14 00:04:21 your credit card information x-ray and
00:04:19 00:04:23 then also with the order bumps guys
00:04:21 00:04:25 again you want to be even with a 2-step
00:04:23 00:04:27 order form I know the video here I just
00:04:25 00:04:28 created recently was with the order
00:04:27 00:04:30 bumps you want to still use the order
00:04:28 00:04:32 bumps guys and use the same strategies
00:04:30 00:04:35 that I showed in that video for your
00:04:32 00:04:39 order bumps in here it's the same thing
00:04:35 00:04:45 keep it above keep it above the complete
00:04:39 00:04:48 order button and again you want to just
00:04:45 00:04:50 have it look nicely but so let me tok
00:04:48 00:04:51 here real quick and I want to bring the
00:04:50 00:04:53 whiteboard around because I think that
00:04:51 00:04:56 really covers I mean it's pretty simple
00:04:53 00:04:58 it's very simple with a two step order
00:04:56 00:05:00 form guys it's a step one they put in
00:04:58 00:05:01 there these information here and then
00:05:00 00:05:04 step two they put in their payment
00:05:01 00:05:07 information very simple but here is
00:05:04 00:05:10 where I just want to show you guys that
00:05:07 00:05:12 I see a very common mistake made when
00:05:10 00:05:13 using two separate forms I don't you
00:05:12 00:05:16 make this mistake because you are gonna
00:05:13 00:05:19 ruin your conversions what I see people
00:05:16 00:05:27 do right is I will see them running a
00:05:19 00:05:31 squeeze page right squeeze right there
00:05:27 00:05:31 asking for an email here
00:05:32 00:05:38 which is great right you want to be
00:05:34 00:05:47 doing that but then you're sending them
00:05:38 00:05:47 to your sales page right your order form
00:05:47 00:05:53 but then you have your 2-step order form
00:05:50 00:05:55 here then you have a two-step that
00:05:53 00:05:58 defeats that this I mean I'm all for
00:05:55 00:06:00 micro commitments and stuff guys with
00:05:58 00:06:02 squeeze pages obviously putting their
00:06:00 00:06:05 email address they committed but do not
00:06:02 00:06:08 use a squeeze page if you're using a
00:06:05 00:06:11 two-step order form just like this
00:06:08 00:06:13 funnel I am driving traffic directly to
00:06:11 00:06:15 this funnel the order the the two
00:06:13 00:06:17 supporter form is right there in my
00:06:15 00:06:19 customers face that's how he typically a
00:06:17 00:06:21 sales page on a two-step waterfront will
00:06:19 00:06:22 be a little bit longer because we're
00:06:21 00:06:25 trying to combine everything from our
00:06:22 00:06:29 squeeze page and our order form into one
00:06:25 00:06:32 okay that's why you don't want to be
00:06:29 00:06:33 adding in a squeeze page when you're
00:06:32 00:06:36 doing an order form it's it's it
00:06:33 00:06:37 actually does decrease conversions
00:06:36 00:06:39 because you gonna have drop-off here
00:06:37 00:06:40 right and then of course you're gonna
00:06:39 00:06:42 have drop-off here when people put in
00:06:40 00:06:44 their information and decide that they
00:06:42 00:06:45 don't want to buy right they're gonna
00:06:44 00:06:47 say hey I don't want to pay the shipping
00:06:45 00:06:50 I don't want to pay the shipping price
00:06:47 00:06:51 right so don't use both of them at one
00:06:50 00:06:53 time if you're gonna use the squeeze
00:06:51 00:06:56 page method right and using a squeeze
00:06:53 00:06:59 page right here don't do the two-step on
00:06:56 00:07:02 this side just go straight to you know
00:06:59 00:07:03 they're the you know they're just the
00:07:02 00:07:05 billing right just straight to the
00:07:03 00:07:06 billing shipping information and billing
00:07:05 00:07:08 don't do to set border focus then
00:07:06 00:07:10 they're gonna have to retype their email
00:07:08 00:07:12 address which you just got from over
00:07:10 00:07:14 here alright don't need to do that you
00:07:12 00:07:15 absolutely don't need to do that it's an
00:07:14 00:07:18 extra step and you're just causing
00:07:15 00:07:21 yourself a lot less customers to see
00:07:18 00:07:23 your order form right you just you don't
00:07:21 00:07:24 want that you want as many people to go
00:07:23 00:07:28 to your two-step border form as possible
00:07:24 00:07:31 so literally guys just cut this out okay
00:07:28 00:07:33 you do not you do not want
00:07:31 00:07:36 a squeeze page okay you do not want a
00:07:33 00:07:40 squeeze page on a two-step order form
00:07:36 00:07:44 you literally need to be sending your
00:07:40 00:07:46 traffic straight straight up to your
00:07:44 00:07:49 order to your order form where two-step
00:07:46 00:07:51 is located okay that's all you have to
00:07:49 00:07:54 do it's that easy and everything stays
00:07:51 00:07:57 the same guys that we toked about here
00:07:54 00:08:00 right you have your ot O's whatever
00:07:57 00:08:04 those are like scary-looking ot use and
00:08:00 00:08:04 then you have your Thank You page right
00:08:08 00:08:17 now I'm just drawing for fun but guys
00:08:14 00:08:21 that is what the 2-step order form
00:08:17 00:08:23 strategy is it really is about getting
00:08:21 00:08:26 as much you're gonna see a lot more
00:08:23 00:08:28 people compliment the people that
00:08:26 00:08:29 complete this border form of course
00:08:28 00:08:31 you're gonna have bigger drop-off here
00:08:29 00:08:32 for collecting emails because people
00:08:31 00:08:33 don't want to put in all of their
00:08:32 00:08:34 information
00:08:33 00:08:36 some people just click your ad just to
00:08:34 00:08:37 see what's going on there they have no
00:08:36 00:08:41 intent of actually buying or committing
00:08:37 00:08:43 anything to your company but with the to
00:08:41 00:08:45 sell order form the people that do put
00:08:43 00:08:48 in our information there are going to be
00:08:45 00:08:50 a lot more likely to actually pull the
00:08:48 00:08:52 trigger and buy because they put in all
00:08:50 00:08:53 their personal information and at that
00:08:52 00:08:55 point they're just like I you know I
00:08:53 00:08:57 might as well just buy it but I hope
00:08:55 00:09:00 that stuff makes sense that's the one
00:08:57 00:09:01 biggest issue I see people doing is
00:09:00 00:09:04 running a squeeze page along with an
00:09:01 00:09:05 order form definite no no that's too
00:09:04 00:09:07 much drop-off that you're gonna have
00:09:05 00:09:08 from people that just click your ad see
00:09:07 00:09:09 the squeeze page and don't do anything
00:09:08 00:09:11 all right so you want to make sure
00:09:09 00:09:14 you're sending straight to the to
00:09:11 00:09:15 support forum guys I hope this video was
00:09:14 00:09:17 helpful for you please like comment
00:09:15 00:09:18 subscribe if you want to learn more
00:09:17 00:09:21 about funnels I've run a live class
00:09:18 00:09:22 every single week that just link to that
00:09:21 00:09:24 will be down below it's called
00:09:22 00:09:26 six-figure funnels a live class so I
00:09:24 00:09:28 look forward to seeing you on there guys
00:09:26 00:09:32 again please like comment subscribe and
00:09:28 00:09:32 remember your empire starts now

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