coke print ads 2020
Hey there, music lovers! This is Katie from Vintage and Vinyls, and I've got a treat for you today. I'll be spinning some fantastic Moroccan fifties records while showing off some cool Coca Cola collectibles and other awesome vintage finds. So, get ready for a great video!
First off, I want to share my Coca Cola print ads with you. I have so many ads that I can't fit them all into one video, so this will be a part one of a part two series. I hope you're as excited as I am!
Before we dive into the ads, I want to make sure you're all doing well and staying safe during these crazy times. If you have any cool videos of your own collections, share them in the comments so we can all enjoy and stay sane while stuck indoors.
Now, let's jump right into it. I have my trusty Coca Cola binder here, where I keep all my precious paper items that I don't want to get ruined. Let's start with some of the ads I have in this binder.
- Inviting workers everywhere to the pause that refreshes with ice cold Coca Cola for five cents. This ad features one of their vending machines, and it's just so cool. The green and red colors really pop, and it gives off a factory vibe. Plus, when you buy this ad, you get a bonus hat from Mastan to Hawaii Cruise Lines. How awesome is that?
- Almost everyone appreciates the best drink, Coca Cola. This ad from 1958 shows a family enjoying cokes under an umbrella. It's such a cool image. On the back, there's an ad for Union Carbon Carbon Corporation.
- Be refreshed! Cool off with Coke. This ad from 1960 shows a woman hosing off her husband, giving him a refreshing zip of water, just like the zip you get from a Coke. It also shows the two sizes of Coke, standard and king size.
- Thirst asks for nothing more, yes sir! This ad from 1951 features a soldier, possibly from the Air Force, enjoying a soda fountain Coke. The soda fountain itself has a cool forest green and minty sage green color scheme.
- The Coca Cola Santa. This is one of the most iconic Coca Cola ads featuring Santa Claus. Coca Cola actually played a big part in shaping what Santa Claus looks like today. This ad is from 1954 and promotes the TV show See It on Coke Time on NBC television.
- Don't miss 'Rawhide' and 'Perry Mason' weekly on CBS TV. This ad from 1952 features a TV program ad along with a Coke ad. It shows a refreshing float with Coke and has some hilarious characters enjoying ice cream and Coke.
- At lake house, the sign of good taste. This ad from 1957 shows an artist named Jack Potter and talks about Coke being a favorite in over 100 countries.
- Refreshing new feelings salute fun in the sun. This ad from 1963 shows lifeguards staring at beachgoers' feet. It's a fun and lively ad that captures the essence of summer.
- Being really refreshed also a Coke. This ad from 1960 features two people sharing a coat and holding hands. It's a sweet ad that would make a great Valentine's Day promotion.
I love these ads because they not only showcase the amazing graphics and type fonts of the time but also give us a glimpse into the culture and fashion of that era. They're also relatively affordable compared to other Coca Cola collectibles, making them great options for wall art.
That wraps up part one of my Coca Cola print ads collection. Stay tuned for part two, where I'll share even more incredible ads. Don't forget to let me know in the comments if you'd like to see the backs of these ads in a separate video.
Thanks for watching, and stay safe, everyone!
History Of Coca Cola Ads in COLOR (1930 - 2021)
- Thanksgiving is a time for hospitality and gathering with loved ones.
- The kitchen is the center of hospitality during Thanksgiving.
- Coca Cola is a delicious and refreshing beverage that adds to the hospitality.
- Hospitality is one thing we're always prepared for around here.
- It's a wonderful way to say to folks, 'So glad you came, welcome anytime.'
- This is your town crier, Bill Baldwin.
- Well now, if you're referring to the aroma of roast turkey, I concur.
- Did you say hospitality? That's one thing we're always prepared for around here.
- Help yourself, Music!
- Well now, if you're referring to...
- Yes, and...
- So, you know what day Monday is, don't you?
- Using #headings# and #sub-headings#, try to use contractions, idioms, transitional phrases, interjections, dangling modifiers, and colloquialisms.
- Coca Cola is a perfect addition to any Thanksgiving celebration.
- Coca Cola is an exclusive blend of delicious natural flavorings.
- Coca Cola in the bottle is everybody's favorite.
Evolution Of Coca Cola Commercials Through The Years 1940s-2021
When it comes to feeling hot and in need of refreshment, there's nothing quite like an ice-cold Coca Cola. This beloved beverage has become a favorite in homes all over, regardless of age, wealth, or background. With its delicious taste and thirst-quenching properties, Coca Cola is the go-to choice for many. So, why not join the countless others who have made Coca Cola a staple in their homes? Let's explore why Coca Cola is the ultimate beverage for any occasion.
Why Coca Cola is the Best:
- Coca Cola is pure, wholesome refreshment that requires nothing more than a simple sip. It satisfies your thirst and leaves you feeling refreshed.
- Imagine hosting guests and bringing out those familiar Coca Cola bottles, glistening with tiny beads of moisture that guarantee the beverage inside is ice cold. It's an enticing sight that is sure to impress any visitor.
- Hospitality is a virtue that should be practiced daily, and having an abundance of Coca Cola in your refrigerator ensures that you are always prepared to welcome guests. It's an easy and surefire way to show that you're ready to host anytime.
- Coca Cola's delicious taste is one that never gets old. With each sip, you'll experience a refreshing sensation that keeps you coming back for more.
- There's a reason why the saying goes, Things go better with Coke. Whether you're enjoying a meal, relaxing on a hot day, or celebrating an occasion, Coca Cola is the perfect companion. It enhances the experience and makes everything more enjoyable.
- When it comes to authenticity, nothing beats the real thing. Coca Cola's signature taste is unmatched and unrivaled by any other beverage.
- Drinking Coca Cola is not just about satisfying your thirst; it's about the feeling it gives you. There's something special about that fizzy, cold sensation that can't be replicated.
In conclusion, Coca Cola is the ultimate beverage choice for anyone looking for a refreshing and delicious drink. Its timeless appeal, thirst-quenching properties, and ability to enhance any occasion make it a must-have in every home. So, why not join the millions who have already discovered the joy of Coca Cola? It's time to experience the taste and feeling that only Coca Cola can provide. Cheers to a lifetime of refreshing moments with Coca Cola!
Coca-Cola Small World Machines - Bringing India & Pakistan Together
The relationship between India and Pakistan is marked by tension and discord. However, many believe that removing the barriers and fostering communication between the two nations could lead to a more harmonious coexistence. This article explores the importance of bridging the gap between India and Pakistan and the potential benefits it could bring.
Sub-heading 1: The current state of the relationship
- India and Pakistan have experienced a troubled relationship, characterized by conflict and animosity.
- The lack of communication and understanding has only exacerbated the tensions between the two countries.
- Despite being neighboring nations, there is limited access and interaction between India and Pakistan.
Sub-heading 2: The need for open communication
- By removing the barriers and fostering communication, much of the strife between India and Pakistan could be alleviated.
- The engrained perception of each other as the bad guy can be challenged through face-to-face interactions.
- Building an environment where young people can exchange ideas and thoughts can help bridge the communication gap.
Sub-heading 3: The potential benefits of collaboration
- The potential for collaboration between India and Pakistan is immense.
- Together, they can achieve wonders and make significant progress.
- By focusing on their similarities rather than differences, the two countries can work towards togetherness and humanity.
Sub-heading 4: Steps towards resolution
- Minor steps can be taken to address larger issues between India and Pakistan.
- Encouraging more exchange programs and cultural interactions can foster understanding and empathy.
- By taking these small steps, the two nations can move closer to resolving their conflicts.
In conclusion, the relationship between India and Pakistan has been marred by tension and discord. However, by removing barriers, fostering communication, and focusing on similarities rather than differences, there is hope for a more harmonious coexistence. Through increased exchange and understanding, the two nations can work towards a future of togetherness and collaboration.
The Secret Behind Coca-Cola Marketing Strategy
Hi and welcome to Thought Catalyst! I'm Charles Painter and today we're going to be talking about the marketing campaigns of the Coca Cola Company.
- Coca Cola was first invented in an Atlanta based Pharmacy by Dr. John Pemberton in May 1886.
- Initially sold at local soda fountain counters, the growing demand and the idea of making the beverage portable led to bottling the sparkling drink.
- In its first year, Pemberton sold just nine glasses of Coca Cola a day for five cents a glass.
- Currently, the company sells its products at an estimated rate of more than 1.9 billion servings a day, equivalent to almost one in four people buying something from Coca Cola.
The Coca Cola Company:
- One of the most recognized companies in the world.
- The world's biggest drink company, controlling more than half the global market for carbonated soft drinks.
- Owns four of the world's five biggest selling soft drinks, with Coca Cola being the world's best-known and most valuable non-technology brand.
- Holds more than 500 brands within its portfolio, including Fanta, Sprite, and Relentless.
- Produces over three and a half thousand varied products spanning from sodas to bottled water to ice teas and coffees.
- 94% of the world's population recognizes the red and white Coca Cola logo.
- 41 billion dollars were spent on advertising and marketing campaigns last year.
- The Coca Cola brand is built upon training our brains to associate the brand with a good feeling rather than the soda itself.
- Examples of successful marketing campaigns:
1. 2015 Christmas Advert: The iconic Holidays are Coming Coca Cola truck builds excitement for Christmas and targets the whole family, selling abstract concepts such as happiness, family, and sharing.
2. Share a Can: The Coca Cola sharing can allows for easy sharing of a Coke on the move, and the surprise reactions of people receiving the shared Coke were documented, providing evidence of the power of happiness.
3. Debranding Tactic: Coca Cola swapped out their branding on bottles and cans in favor of popular names in Australia, reaching 42% of the population. This campaign saw positive reactions, with celebrities buying bottles and social media conversations and media coverage blowing up.
- Coca Cola's success in marketing comes from engaging with their customers and building brand loyalty and awareness.
- By selling abstract concepts and focusing on emotions, Coca Cola continues to create successful and revolutionary advertising campaigns.
- Other companies can learn from Coca Cola's approach to marketing and customer engagement.
We hope you've enjoyed this article. Remember to like, share, and subscribe for more content. Goodbye!
The Disturbing History of Coca-Cola
Coca Cola's Dark Secrets: A Journey through the Company's History
- Coca Cola's advertising strategy and the idea they sell
- Disturbing accusations against the company
1. The Origins of Coca Cola:
- The rise of home remedies and patent medicines
- John Pemberton's addiction and the creation of French Wine Coca
- The renaming to Coca Cola and the ingredients controversy
2. The Early Challenges:
- Slow sales and the focus on medicinal benefits
- Pemberton's declining health and his sale of the company to Asa Candler
- Candler's questionable acquisition of outstanding shares
3. The Marketing Revolution:
- Candler's mass marketing strategy and the use of banners, billboards, and placards
- Free coupons to pharmacies' top customers
- Shifting from a medicinal image to a tasty and relaxing drink
4. Marketing Innovations:
- Paying movie stars and athletes to endorse the drink
- Featuring Santa Claus in Christmas ads
- Coca Cola girls and the use of attractive women in advertising
5. Expanding Marketing Tactics:
- Analyzing car traffic and supermarket movement for effective ad placement
- Utilizing new mediums like radios and TVs for advertising
- The cost-saving advantage of selling primarily in soda fountains
6. The Bottling Revolution:
- Benjamin and Joseph's proposal to bottle Coca Cola
- Candler's reluctant agreement and the never-ending contract
- Lawsuits and costly buybacks in the future
7. The Power of Marketing:
- Annual increase in advertising budget and sales growth
- Coca Cola's success despite similar drinks in the market
- The surprising impact of wartime marketing and the sugar rationing exemption
- Coca Cola's history of marketing genius and success
- The importance of creating a positive image for the brand
- The cost and controversies behind building an empire selling sugar water
Visual Rhetoric, Advertising, and Messaging Using Coke Ads
Hello class, I hope everything is going well for all of you. Um, this week we're going to talk a little bit more about visual rhetoric, today specifically we're going to talk a bit about advertising and how words and visual elements come together to help form or produce meaning for the audience. So before we get into the visual aspect, I want you to consider the following advertising slogan or catchphrase. That slogan is It's the real thing. Okay, so it's the real thing. Now, if I were to ask you what you thought the most important word within that slogan was, what would it be? I've done this experiment many times in classes, in person, you know, pre-pandemic life, and without fail, the majority of the class always says it is the word real. I agree with that, actually, very much so, and I think it's because that word has so many other words that are associated with it and that can sort of provide a whole host of associated meanings with the word real.
Just for example, real has associations with the following terms: authentic, original, natural, factual, tangible, historical, genuine, sincere, true, material, honest, and pure. I'm sure there are more, but these give you a good idea of the kind of associations that the word real has attached to it. Now, these are all sentiments or associations with which advertisers can play to sort of make associations with their products by using the word real. Now, It's the real thing is actually a slogan from or that is associated with the brand Coca-Cola. Um, and it was used in the 70s up until I believe like really early 80s. Um, and they use this in a variety of print and even television or filmic advertisements. Um, it was also used in some radio ads. They had like a jingle that came with it. So I'm going to show you a few of the print advertisements right now. Um, I'm just going to sort of flash them across the screen at you. Um, and I really want you to take a good look at them and get a sense of how the Coca-Cola brand or those who are doing the advertising for the Coca-Cola brand are utilizing some of these associated words to sort of create this idea about this product for their customers or those to whom they are advertising the product.
And you know, another thing here to consider as you're looking through these ads as I flash them at you, um, consider who is the audience. Um, a lot of times based on the sort of imagery or the associations that are being made, you might be able to guess who the intended audience is for particular advertisements. You know, companies tend to diversify their ads to try and target certain markets, right? So they probably won't produce the same kind of ad for a blue-collar male worker as they would for a more elite woman, right? Um, or, you know, there could be a whole host of different things that can sort of play into, you know, they're probably going to have a different kind of ad for somebody who's older than for a subgroup that's younger, right? So, um, you can kind of see how some of these ads are produced and sort of have an understanding of who or what audiences they might be trying to reach with the kinds of words and the kinds of images that they use in these particular ads.
So I'm going to bring up a couple and just sort of bring them up for a minute to talk a little bit about, um, some particulars about how this sort of idea of association with the words and images is played upon within some of these particular ads. So for example, several of the ads incorporate natural settings or elements in the ads, um, and so clearly here they're trying to play with the word real and its association probably to nature or the word natural, right? Um, you'll notice that there's just like a coke bottle with a leaf next to it or a coke bottle sitting in like just a little stream of water, a coke bottle sitting in grass. Um, so clearly in these particular ads, um, like I say, they were sort of using that nature elements or the nature of visuals, things that we see in the ad, um, to promote this idea of the naturalness of this product. Now, is Coke really natural or not? Probably not so much, but that doesn't mean that they're not going to try and play upon that element of the real thing as much as they can.
Now, this is probably a pretty good and arguably smart association to try to make for the advertiser, um, with a consumable good, something that's going into our body, right? Because people tend to feel better about putting these in their body if they feel like they're natural, right? Now, whether or not that's a founded principle, right? There are obviously things like poisonous berries that are natural that you can't eat, but we tend to think as humans, natural is better when it comes to things that we're consuming. So, really, this is a good advertising ploy for the folks at Coca-Cola because it brings together these elements or these elements that try and reach out to an audience that is probably going to be more conscientious about the kinds of things that they're putting into their body. So that association with Coca-Cola, the real thing, to Coca-Cola, the natural thing, right? Is kind of implied there. Okay, so in another instance here, we see where Coca-Cola is using real people doing everyday things, such as spending time on a hobby. Right? So, um, a man is playing his guitar, so there's a picture of Coca-Cola sitting in ice, then there's like this little box where a man is sitting there strumming his guitar. And over the top of it, it reads, Real life calls for real tastes, for the taste of your life, Coca-Cola. Right? So, whatever your hobby, whatever your regular human are doing with your life, Coca-Cola is gonna be the taste of your life, right? It'll fit in with whatever you're doing. So, clearly, this is meant to sort of appeal to what they consider an everyday sort of person, right? Um, arguably, it's probably someone middle class, someone playing a guitar. They probably have some free time on their hands or some disposable income that they can afford an instrument, right? So all of these visual elements sort of come together to inform the kind of messaging they're trying to get out, the kind of consumer they're trying to reach.
Now, this same sort of mentality can kind of be seen in the following non-print advertisements. So, I'm going to be playing a clip here. It's about 30 seconds long from a Coca-Cola television ad from the same time frame with the same slogan. I'm gonna put that right here. [Plays clip] Now, notice again in this advertisement, we see a montage of people that are sort of a variety of real everyday people, right? They're sort of pictured from white collar to blue-collar settings. We have a taxi driver, we have a man in a suit who probably has a white-collar job and he's sitting at a diner drinking a coke with his lunch, presumably. Um, and so we see a woman who's sitting at a typewriter, probably at a secretarial sort of job or administrative sort of position. So they're really trying to put it into our heads that Coca-Cola is a consumable for your everyday sort of middle-class, presumably American, individual.
I wanted to talk a little bit about this particular ad. I'm going to put it up here. This particular ad, we see this version of the ad where there's a bottle of Coca-Cola and a glass of Coca-Cola that sits among grapes, a couple of apples, and some cheese all on a charcuterie board, her charcuterie. Charcuterie... I don't know pronunciation. It's not my jam, clearly. But um, this ad is interesting in that I think it's more playing off of the associations with originality or genuineness and authenticity in this particular ad, and maybe even materiality to a certain degree. These sorts of words are often associated with purchasing high-end material goods, etc., right? And honestly, there's like the natural element too, and that like these are, you know, obviously fruits of the earth and then cheese of animals, like whatever. But these particular kinds of fruits and the way that they're displayed here on the charcuterie board, whatever, it has associations with more high-end, refined, there's like a classist tone here