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Published on: December 23 2022 by David Cantero

Coldwell Banker Realty is one of the leading real estate companies in the world, and they have been using social media marketing to their advantage. In this article, we will discuss the strategies and techniques used by Coldwell Banker Realty in their social media marketing efforts.


1. Understanding the audience

2. Creating engaging content

3. Leveraging multiple platforms

4. Building relationships with clients

5. Measuring success

Understanding the audience:

Coldwell Banker Realty understands their target audience and tailors their social media marketing efforts accordingly. They know that their audience is interested in real estate, home improvement, and design, so they create content that appeals to these interests.

Creating engaging content:

Coldwell Banker Realty creates engaging content that not only promotes their brand but also educates and entertains their audience. They use a variety of content formats, such as videos, images, and blog posts, to keep their audience engaged.

Leveraging multiple platforms:

Coldwell Banker Realty uses multiple social media platforms to reach a wider audience. They have a presence on Facebook, Twitter, Instagram, LinkedIn, and YouTube, among others. Each platform is used differently, depending on the audience and the content being shared.

Building relationships with clients:

Coldwell Banker Realty uses social media to build relationships with their clients. They respond to comments and messages promptly, and they also use social media to provide customer service. By building relationships with their clients, they increase the likelihood of repeat business and referrals.

Measuring success:

Coldwell Banker Realty uses metrics to measure the success of their social media marketing efforts. They track engagement rates, follower growth, and lead generation, among other things. This allows them to identify what works and what doesn't, and adjust their strategy accordingly.

Coldwell Banker Realty's social media marketing efforts are a great example of how businesses can leverage social media to reach their target audience and build relationships with their clients. By understanding their audience, creating engaging content, leveraging multiple platforms, building relationships, and measuring success, Coldwell Banker Realty has been able to successfully use social media to promote their brand and grow their business.


Social media has become an essential tool for real estate agents to market their business and capture leads. However, many agents miss the basics and complicate things unnecessarily. As a social media marketing consultant, I have analyzed thousands of agents and their social media strategies, and I have boiled it down to five simple steps to help agents improve their branding and lead generation.

Step One: Personal Page Branding

As you take your friend count up on social media, the majority of them will be people who do not know you. Therefore, it is critical to have your personal page branding set up correctly to make a good first impression. Make sure your intro has all the necessary information, such as your name, profession, and a clickable link to your business page. Additionally, make sure all your social media platforms have the same branding and are clickable links for easy access.

Step Two: Sending Invites to Business Page

Once your personal page branding is set up, it's time to start sending invites to your business page. Make sure to invite everyone on your friend list and anyone you meet in the real estate business. Additionally, make sure your business page has all the necessary information, such as contact information, business hours, and services offered.

Step Three: Content Strategy

To keep your followers engaged, you need to have a content strategy. Make sure to post regularly and vary the type of content you post, such as photos, videos, and articles. Additionally, make sure to engage with your followers by responding to comments and messages promptly.

Step Four: Lead Generation

Social media is a powerful tool for lead generation. You can use Facebook ads and other social media tools to target potential clients and capture their information. Make sure to have a lead capture system in place, such as a landing page or email list, to turn those leads into clients.

Step Five: Analytics

Finally, it's essential to track your social media performance through analytics. This data will help you determine what content is resonating with your audience and what strategies are working. Use this information to adjust your content and strategy to optimize your social media performance.

By following these five basic steps, real estate agents can improve their branding and lead generation on social media. Remember to focus on personal page branding, send invites to your business page, have a content strategy, generate leads, and track your analytics. Social media is a powerful tool, and by using it correctly, you can take your real estate business to the next level.

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