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Published on: December 24 2022 by Antoine Bouganne

Dropshipping has become a popular way to start an e-commerce business without investing too much capital. However, finding the right product to sell can be challenging. In this article, we will discuss how to find a winning product for your dropshipping business.

1. Research your niche:

- Use Google Trends to see what people are searching for in your niche.

- Check out forums and social media groups related to your niche to see what people are talking about.

- Look at your competitors to see what products they are selling.

2. Analyze product demand:

- Use tools like Google Keyword Planner and Ubersuggest to see how many people are searching for your product.

- Look at the number of reviews and ratings on Amazon or AliExpress to gauge product popularity.

- Check the sales volume and revenue of your competitors using tools like Jungle Scout.

3. Identify product uniqueness:

- Look for products with a unique selling proposition (USP).

- Find products that are not readily available in local stores.

- Look for products that solve a specific problem or cater to a specific audience.

4. Evaluate product profitability:

- Calculate the profit margin of the product after deducting all costs.

- Consider the shipping cost and the cost of advertising.

- Look for products that have a high profit margin and low competition.

5. Test your product:

- Use Facebook ads to test your product and target specific audiences.

- Start with a small budget and adjust your ads based on the results.

- Look for a conversion rate of at least 2% before scaling up.

Finding a winning product for your dropshipping business requires thorough research and analysis. By following the above steps, you can increase your chances of finding a profitable product that meets the demands of your audience. Remember to test your product before investing too much capital to avoid losses.


In this video, the speaker discusses how to find winning products for dropshipping stores. He explains the definition of a winning product and offers various strategies to find them.

Strategies to Find Winning Products:

1. Follow pages that feature innovative products and gadgets on social media platforms such as Facebook.

2. Look for products that are already successful in the market and take a small portion of the market share.

3. Search for untapped audiences by going through the last few pages of Google search results, checking out magazines and YouTubers who review products.

4. Check out the best-selling products on Amazon and AliExpress to find ideas.

5. Look for the most popular products on other dropshipping stores by using a code in the store's URL to see their best-selling products.

Finding a winning product for a dropshipping store is a crucial part of the business. It is essential to follow various strategies and search for untapped audiences to find the best products. By utilizing the methods mentioned in the video, one can increase their chances of finding a winning product and achieving success in the dropshipping industry.

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