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COMPLETE Bing Shopping ADs Tutorial 2022 | Shopify Guide

Published on: December 6 2022 by Shri Kanase

- Bing Shopping ADs are an effective way to drive traffic to your online store and increase sales.

- In this tutorial, we will provide a step-by-step guide on how to set up Bing Shopping ADs for your Shopify store in 2022.

Section 1: Setting Up Bing Merchant Center

- Create a Bing Merchant Center account

- Link your Shopify store to the Bing Merchant Center

- Verify and claim your website

- Set up product feed and upload product information

Section 2: Creating Bing Shopping Campaigns

- Choose campaign type and set budget

- Select target audience and location

- Create ad groups and add product groups

- Create ad copy and choose keywords

Section 3: Optimizing Bing Shopping Campaigns

- Monitor campaign performance and adjust bids

- Use negative keywords to avoid irrelevant clicks

- Test different ad copy and product images

- Utilize audience targeting and remarketing

Section 4: Best Practices for Bing Shopping ADs

- Keep product information up-to-date and accurate

- Use high-quality product images

- Provide competitive pricing and promotions

- Continuously analyze and optimize campaign performance

- Bing Shopping ADs can be a valuable tool for driving traffic and increasing sales for your Shopify store in 2022.

- By following the steps outlined in this tutorial and implementing best practices, you can create successful Bing Shopping campaigns.

COMPLETE Bing Shopping ADs Tutorial 2022 | Shopify Guide

In this tutorial, we will learn how to set up Bing Shopping Campaigns for your Shopify store. Bing Ads is often overlooked by many people as a secondary platform to Google, but it has a lot of potential for bringing in extra sales.


- Bing Ads has spent $8,643 over the past few months.

- A high bid shopping campaign spent $247 over 27 days and resulted in 15 conversions and a revenue of $2,714.

- A syndicated shopping campaign spent the full budget of $25 a day with zero sales.

- The best results were from a shopping campaign with a low CPA of $16.80 and a 10x ROAS.

Creating a Campaign:

1. Go to the Campaign section on the Bing Ads dashboard and click Create Campaign.

2. Choose Sell Products from Your Catalog.

3. Choose Standard Shopping.

4. Name the campaign and

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