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COMPLETE Bing Shopping ADs Tutorial 2022 | Shopify Guide

Published on: December 6 2022 by Shri Kanase

COMPLETE Bing Shopping ADs Tutorial 2022 | Shopify Guide

COMPLETE Bing Shopping ADs Tutorial 2022 | Shopify Guide

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00:00:00 00:00:04 yo what is going on everybody shri
00:00:02 00:00:07 kanasa here so welcome to the first
00:00:04 00:00:08 tutorial on how to set up bing shopping
00:00:07 00:00:10 campaigns
00:00:08 00:00:12 for your shopify store now there's a lot
00:00:10 00:00:14 of interest regarding bing because it is
00:00:12 00:00:15 sort of a platform which not a lot of
00:00:14 00:00:16 people even know
00:00:15 00:00:18 how to use or a lot of people just
00:00:16 00:00:21 basically disregarded as
00:00:18 00:00:22 a backup version of google and this is a
00:00:21 00:00:23 huge mistake because i personally
00:00:22 00:00:25 believe
00:00:23 00:00:26 bing has very big potential simply
00:00:25 00:00:28 because
00:00:26 00:00:29 of this mentality a lot of people share
00:00:28 00:00:31 this is the reason
00:00:29 00:00:32 why so many people don't even bother
00:00:31 00:00:35 using bing ads and also
00:00:32 00:00:36 one reason why bing ads is basically an
00:00:35 00:00:38 open platform for you to come in
00:00:36 00:00:40 and get those extra sales which you
00:00:38 00:00:42 might not be getting with google ads
00:00:40 00:00:43 facebook ads or any other advertising
00:00:42 00:00:44 platform and
00:00:43 00:00:46 one benefit if you do happen to use
00:00:44 00:00:48 google ads already
00:00:46 00:00:49 is bing ads and google ads are basically
00:00:48 00:00:51 the same thing
00:00:49 00:00:52 so it's going to be a very seamless
00:00:51 00:00:54 process for you to get
00:00:52 00:00:56 started with bing ads especially if you
00:00:54 00:00:57 use google but this video is going to
00:00:56 00:00:58 show you how to create a brand new
00:00:57 00:01:00 shopping campaign
00:00:58 00:01:02 with bing and start getting results with
00:01:00 00:01:03 it via the right settings so
00:01:02 00:01:05 let's just get right into it the first
00:01:03 00:01:07 thing you'll have to do in order to find
00:01:05 00:01:08 any type of success with this video
00:01:07 00:01:09 however
00:01:08 00:01:11 is to destroy that like button until it
00:01:09 00:01:12 turns blue it's really not gonna take
00:01:11 00:01:13 you more than
00:01:12 00:01:15 two seconds and it'll definitely help me
00:01:13 00:01:16 out okay hopefully you have
00:01:15 00:01:18 pressed that like button down below but
00:01:16 00:01:20 in addition before starting the video i
00:01:18 00:01:22 would like to say that i do currently
00:01:20 00:01:24 offer one-on-one google as mentoring so
00:01:22 00:01:25 if you're looking to get mentored
00:01:24 00:01:27 directly with me
00:01:25 00:01:29 send me a message on instagram dedicated
00:01:27 00:01:30 young to find out more about my
00:01:29 00:01:32 one-on-one google ads mentoring it
00:01:30 00:01:33 doesn't matter if you're a beginner
00:01:32 00:01:35 intermediate or even an expert looking
00:01:33 00:01:37 to scale further this mentoring is
00:01:35 00:01:39 perfect for you so again
00:01:37 00:01:40 send me a dm on instagram or comment
00:01:39 00:01:42 down below but
00:01:40 00:01:43 let's get started with bing ads before
00:01:42 00:01:44 toking about how to set up the campaign
00:01:43 00:01:46 let's
00:01:44 00:01:47 go ahead and look at some of the results
00:01:46 00:01:49 i've gotten with a bing shopping
00:01:47 00:01:50 campaign so far and with bing
00:01:49 00:01:52 i've been running this for about the
00:01:50 00:01:54 past six to eight months but we're going
00:01:52 00:01:56 to take a look at this
00:01:54 00:01:57 month's data to see exactly how bing ads
00:01:56 00:01:59 has
00:01:57 00:02:00 performed for me so there's a few things
00:01:59 00:02:02 i would like to discuss about how bing
00:02:00 00:02:03 works and what you should be expecting
00:02:02 00:02:05 with bing number one thing
00:02:03 00:02:07 is you should not be expecting the same
00:02:05 00:02:08 kind of results you're getting with
00:02:07 00:02:10 google ads from
00:02:08 00:02:11 bing is this not really realistik to be
00:02:10 00:02:13 expecting that or
00:02:11 00:02:14 even expecting to get those high quality
00:02:13 00:02:15 results as you would with google because
00:02:14 00:02:18 after all
00:02:15 00:02:19 bing is a secondary platform not as many
00:02:18 00:02:21 people use bing
00:02:19 00:02:22 as they do with google in fact about
00:02:21 00:02:24 only one fourth of the overall
00:02:22 00:02:26 population that uses google
00:02:24 00:02:27 even ends up using bing so just don't
00:02:26 00:02:28 expect to be scaling to thousands and
00:02:27 00:02:30 thousands of dollars a day
00:02:28 00:02:32 with the bing ads again unless of course
00:02:30 00:02:33 you have some major winning products or
00:02:32 00:02:35 you just found
00:02:33 00:02:36 products which are just perfect for bing
00:02:35 00:02:38 ads but what we're going to do is we're
00:02:36 00:02:40 going to look at some of the results
00:02:38 00:02:41 with the campaigns now i have a few
00:02:40 00:02:42 different campaigns running right here
00:02:41 00:02:44 the first one is a standard shopping
00:02:42 00:02:45 campaign with a big bed
00:02:44 00:02:47 the second one is a small shopping camp
00:02:45 00:02:48 and we'll be covering what syndicated
00:02:47 00:02:50 means right here but this is another
00:02:48 00:02:50 standard shopping campaign with a
00:02:50 00:02:52 smaller bid
00:02:50 00:02:54 i just recently two or three days ago
00:02:52 00:02:56 started this campaign right here
00:02:54 00:02:58 this is a big bid shopping campaign with
00:02:56 00:02:59 again syndicated which we'll cover very
00:02:58 00:03:00 shortly
00:02:59 00:03:02 and the fourth one is branded search
00:03:00 00:03:03 which is basically a branded search
00:03:02 00:03:04 campaign
00:03:03 00:03:06 if you're not sure what this is or if
00:03:04 00:03:07 you're wanting to create one for your
00:03:06 00:03:08 shopify store go ahead and check out one
00:03:07 00:03:10 of the video which i made on this
00:03:08 00:03:12 i'll leave the link in the description
00:03:10 00:03:14 below for that but the final one is a
00:03:12 00:03:16 standard shopping cabin with a small bit
00:03:14 00:03:17 and i want to show you guys the results
00:03:16 00:03:18 of what i've been getting with my
00:03:17 00:03:20 shopping camp
00:03:18 00:03:23 just for this month so this big campaign
00:03:20 00:03:25 right here which is only run to the bing
00:03:23 00:03:27 owned and operated platforms currently
00:03:25 00:03:30 has spent only 247
00:03:27 00:03:32 within 27 days despite having a budget
00:03:30 00:03:33 of 25 dollars a day so that means
00:03:32 00:03:35 it's barely spending seven dollars to
00:03:33 00:03:36 nine dollars a day just for this
00:03:35 00:03:37 campaign
00:03:36 00:03:40 but if we look at the results for this
00:03:37 00:03:41 campaign we can see that i've gotten the
00:03:40 00:03:44 best results with this campaign so after
00:03:41 00:03:46 spending 247.50
00:03:44 00:03:47 i've gotten 15 conversions for a total
00:03:46 00:03:52 row ass of
00:03:47 00:03:54 1096 so the total revenue i got is
00:03:52 00:03:55 2714.47 so
00:03:54 00:03:58 despite not really spending as much
00:03:55 00:04:00 money this campaign was outperforming
00:03:58 00:04:01 every single campaign out there and i'm
00:04:00 00:04:03 totally fine with this symbol because of
00:04:01 00:04:05 the amazing roads that i've got and this
00:04:03 00:04:06 is over a 10.0
00:04:05 00:04:08 return on ad spend which is absolutely
00:04:06 00:04:10 again amazing but the moment that you
00:04:08 00:04:12 change the networks that you target with
00:04:10 00:04:12 your shopping campaign we'll be going
00:04:12 00:04:14 over
00:04:12 00:04:15 which kind of networks to target you can
00:04:14 00:04:17 see the big difference so right here
00:04:15 00:04:19 we can see that this campaign which is
00:04:17 00:04:21 the syndicated campaign started three
00:04:19 00:04:23 days ago is spending the most money
00:04:21 00:04:24 and it has the most viewers because this
00:04:23 00:04:27 campaign is also
00:04:24 00:04:29 running on a 25 a day budget but within
00:04:27 00:04:30 three days it has spent the full budget
00:04:29 00:04:32 every single day
00:04:30 00:04:34 for just zero sales so this lets you
00:04:32 00:04:34 know that this network might not be
00:04:34 00:04:36 ideal
00:04:34 00:04:38 to be targeting but the next campaign
00:04:36 00:04:39 which actually ended up getting me some
00:04:38 00:04:41 results is
00:04:39 00:04:43 this one right here five sales for a
00:04:41 00:04:43 total row s of three thousand ten
00:04:43 00:04:45 percent
00:04:43 00:04:46 because i got a total revenue of one
00:04:45 00:04:48 thousand one hundred sixteen so
00:04:46 00:04:50 absolutely amazing
00:04:48 00:04:51 crushing branded search campaigns via
00:04:50 00:04:53 bing ads and if we go ahead and change
00:04:51 00:04:55 this to the entire time to look at all
00:04:53 00:04:56 of the data that i've gotten
00:04:55 00:04:58 we can see that i basically got similar
00:04:56 00:05:00 results and i've been testing this
00:04:58 00:05:02 for quite some time now so overall i
00:05:00 00:05:04 spent 8 643
00:05:02 00:05:06 with bing ads and as you guys can see i
00:05:04 00:05:08 started this basically end of 2019
00:05:06 00:05:10 early 2020 but some of the results are
00:05:08 00:05:10 heavily skewed in the early stages
00:05:10 00:05:12 because
00:05:10 00:05:14 conversion tracking was not working
00:05:12 00:05:16 properly but this top campaign right
00:05:14 00:05:17 here which was a campaign similar to the
00:05:16 00:05:19 syndicated one that i have running right
00:05:17 00:05:21 now which is not getting good results
00:05:19 00:05:23 was actually also not performing that
00:05:21 00:05:24 well as you can see the cpa was through
00:05:23 00:05:26 the roof at 96
00:05:24 00:05:28 per sale so because of all of these
00:05:26 00:05:30 tests that i did
00:05:28 00:05:31 via bing ads i was able to figure out
00:05:30 00:05:33 exactly what is working and what is not
00:05:31 00:05:34 working which led me to this shopping
00:05:33 00:05:38 campaign right here with
00:05:34 00:05:40 an amazingly low cpa of 16.80
00:05:38 00:05:42 so now that we kind of covered all of
00:05:40 00:05:44 this let's look into exactly how to set
00:05:42 00:05:45 up the bing shopping campaign now so
00:05:44 00:05:47 there's actually several ways to set up
00:05:45 00:05:49 a bing shopping campaign the first way
00:05:47 00:05:51 is to directly import
00:05:49 00:05:53 your shopping campaigns from google ads
00:05:51 00:05:54 if you're wanting to know how to do that
00:05:53 00:05:56 and save the time that i'm about to show
00:05:54 00:05:57 you on creating a brand new campaign
00:05:56 00:05:59 just go ahead and let me know in the
00:05:57 00:06:00 comment section below but what we're
00:05:59 00:06:01 going to do in this video for majority
00:06:00 00:06:03 of the people
00:06:01 00:06:04 is we're just going to create a brand
00:06:03 00:06:05 new campaign from scratch so let's do
00:06:04 00:06:08 just that
00:06:05 00:06:09 once you land on your bing ads dashboard
00:06:08 00:06:11 you want to go ahead and go to the
00:06:09 00:06:12 campaign section on the left and click
00:06:11 00:06:14 create campaign
00:06:12 00:06:16 because this is where we get to create
00:06:14 00:06:17 the campaign and as you can see some of
00:06:16 00:06:20 the goals here are very similar
00:06:17 00:06:22 to what you would see with google ads
00:06:20 00:06:23 such as visits to my website
00:06:22 00:06:25 conversions in my website phone calls
00:06:23 00:06:26 and so forth what we want to do
00:06:25 00:06:28 is we don't want to choose the
00:06:26 00:06:28 conversions option we want to choose
00:06:28 00:06:30 sell
00:06:28 00:06:32 products from your catalog because this
00:06:30 00:06:34 is directly related to shopping
00:06:32 00:06:35 campaigns so as you see here we have
00:06:34 00:06:36 smart shopping and we have standard
00:06:35 00:06:38 shopping obviously
00:06:36 00:06:39 we want to go with standard shopping
00:06:38 00:06:40 because this is what we want to create
00:06:39 00:06:42 with a brand new
00:06:40 00:06:43 bing ads account with no data so let's
00:06:42 00:06:45 go ahead and create next
00:06:43 00:06:47 once you do that you want to go ahead
00:06:45 00:06:48 and click search ads now this is kind of
00:06:47 00:06:51 confusing text right here
00:06:48 00:06:53 search ads versus audience ads with bing
00:06:51 00:06:54 search ads are also known as shopping ad
00:06:53 00:06:56 so you don't want to click audience ads
00:06:54 00:06:58 you want to choose search ads and go
00:06:56 00:07:00 ahead and click next once you click
00:06:58 00:07:01 next it is going to bring you to this
00:07:00 00:07:03 page and this page now
00:07:01 00:07:05 should look very familiar if you already
00:07:03 00:07:06 are used to google ads but on this page
00:07:05 00:07:07 we're going to
00:07:06 00:07:10 now start creating the actual campaign
00:07:07 00:07:10 setting up all of the information and so
00:07:10 00:07:12 forth so
00:07:10 00:07:13 for the name i normally like to name a
00:07:12 00:07:16 general testing campaign
00:07:13 00:07:18 and then type in the exact text for what
00:07:16 00:07:20 the betas of this campaign so
00:07:18 00:07:21 general testing campaign and the first
00:07:20 00:07:23 campaign we're going to create and we'll
00:07:21 00:07:24 be creating two in this tutorial but the
00:07:23 00:07:25 first one is
00:07:24 00:07:27 the high bid campaign so you can name it
00:07:25 00:07:29 high bid or just name it hi whatever you
00:07:27 00:07:31 like just so you know that this is
00:07:29 00:07:32 the hybrid campaign go ahead and scroll
00:07:31 00:07:34 down for budget
00:07:32 00:07:36 you can here start at 20 a day if you're
00:07:34 00:07:38 on a low budget but normally
00:07:36 00:07:39 as always i recommend 25 and above what
00:07:38 00:07:41 we're going to do is we're going to
00:07:39 00:07:42 scroll down and now for the bidding
00:07:41 00:07:44 strategies
00:07:42 00:07:46 very similar to google ads i'm not
00:07:44 00:07:48 really going to go in depth into this
00:07:46 00:07:50 but you have enhanced cpc where you let
00:07:48 00:07:51 bing ads control your bids
00:07:50 00:07:54 maximize clicks which is what we always
00:07:51 00:07:56 go with for general testing campaigns
00:07:54 00:07:58 even for google ads and target ros if
00:07:56 00:07:59 you want to set a percentage of
00:07:58 00:08:01 return on ad spend you want this
00:07:59 00:08:03 campaign to be achieving of course
00:08:01 00:08:04 enhanced cpc and target ros
00:08:03 00:08:06 are things that you would use further
00:08:04 00:08:08 down the line for beginners or
00:08:06 00:08:10 for people just starting off with bing
00:08:08 00:08:10 you want to go ahead and choose maximize
00:08:10 00:08:11 clicks
00:08:10 00:08:13 and you want to check this box right
00:08:11 00:08:15 here for the maximum cpc
00:08:13 00:08:17 unlike google ads where we would start
00:08:15 00:08:19 with 40 to 50 cents we want to lower it
00:08:17 00:08:20 down a bit because with bing
00:08:19 00:08:21 of course there's not as much
00:08:20 00:08:22 competition not as much search volume
00:08:21 00:08:23 even
00:08:22 00:08:25 so we don't want to go too crazy i
00:08:23 00:08:28 normally like to go anywhere between
00:08:25 00:08:30 32 cents all the way up to maybe even 41
00:08:28 00:08:32 cents or 42 cents nothing
00:08:30 00:08:33 bigger than that and you can of course
00:08:32 00:08:36 go somewhere in the middle i normally
00:08:33 00:08:37 would recommend going about 35 cents 36
00:08:36 00:08:39 37
00:08:37 00:08:41 and so forth and again this bid i found
00:08:39 00:08:42 out through testing a lot and spending a
00:08:41 00:08:44 lot of money as you guys saw
00:08:42 00:08:45 but it's entirely up to you as to what
00:08:44 00:08:47 you do and then we scroll down we don't
00:08:45 00:08:49 want to change anything right here
00:08:47 00:08:50 we want to again leave this as it is and
00:08:49 00:08:53 keep on scrolling down
00:08:50 00:08:54 make sure display time it says 12 hour
00:08:53 00:08:56 time zone europe
00:08:54 00:08:58 specific time zone add distribution now
00:08:56 00:09:00 this is extremely important
00:08:58 00:09:02 as you saw with the syndicated campaign
00:09:00 00:09:03 this was the third option right here
00:09:02 00:09:05 which i had chosen
00:09:03 00:09:07 and also the main shopping campaign
00:09:05 00:09:09 where you saw i was getting 96
00:09:07 00:09:11 cost per acquisition which is cost per
00:09:09 00:09:12 purchase was this first option right
00:09:11 00:09:14 here so this first
00:09:12 00:09:16 and this third option is really not
00:09:14 00:09:18 ideal for you to go with because i've
00:09:16 00:09:20 notiked after spending so much money
00:09:18 00:09:21 that those are just bringing trash
00:09:20 00:09:23 quality traffic
00:09:21 00:09:25 to your website and if you're interested
00:09:23 00:09:26 in trying that out be my guest go and
00:09:25 00:09:28 choose one of these options but
00:09:26 00:09:30 if you're fine with just your shopping
00:09:28 00:09:31 campaign spending maybe seven dollars to
00:09:30 00:09:33 nine dollars a day
00:09:31 00:09:36 not too much but getting you quality
00:09:33 00:09:37 traffic getting you over a 10x row as
00:09:36 00:09:39 i was getting with my big shopping
00:09:37 00:09:41 campaign you want to go ahead and choose
00:09:39 00:09:44 this second option right here which is
00:09:41 00:09:46 bing aol and yahoo search owned and
00:09:44 00:09:47 operated only i've notiked this is the
00:09:46 00:09:49 highest quality traffic
00:09:47 00:09:51 that you can get from bing i've never
00:09:49 00:09:53 really had much success with this first
00:09:51 00:09:55 option or this third option because
00:09:53 00:09:56 the quality of traffic was just not good
00:09:55 00:09:58 enough i was getting
00:09:56 00:10:00 my entire budget spent but the roast was
00:09:58 00:10:02 just not up to my liking so
00:10:00 00:10:03 after trying out the second option i
00:10:02 00:10:05 notiked this is the best way to go and
00:10:03 00:10:06 this is exactly what i recommend you do
00:10:05 00:10:08 as well
00:10:06 00:10:09 for campaign priority you have between
00:10:08 00:10:10 three different options very similar to
00:10:09 00:10:11 google
00:10:10 00:10:13 you want to keep the general testing
00:10:11 00:10:15 campaigns at low because when you do
00:10:13 00:10:17 start creating your scaling campaigns
00:10:15 00:10:18 you want to then choose medium or high
00:10:17 00:10:20 so that bing ads
00:10:18 00:10:21 gives priority to those campaigns it
00:10:20 00:10:23 spends the budget
00:10:21 00:10:25 for those campaigns and those products
00:10:23 00:10:26 first before spending budget for that
00:10:25 00:10:28 same product
00:10:26 00:10:29 within this campaign so once you do that
00:10:28 00:10:30 go ahead and scroll down make sure your
00:10:29 00:10:32 store id
00:10:30 00:10:34 and everything is correct products all
00:10:32 00:10:35 products keep on scrolling now for the
00:10:34 00:10:37 default bid
00:10:35 00:10:38 you want to make it the same as it was
00:10:37 00:10:40 earlier this is just the second
00:10:38 00:10:42 space where you can write a different
00:10:40 00:10:43 bid but we're going to do the same as it
00:10:42 00:10:45 was before and we're going to scroll
00:10:43 00:10:45 down our location of course we want to
00:10:45 00:10:47 choose
00:10:45 00:10:49 united states only unless you cater to
00:10:47 00:10:51 other countries as well so
00:10:49 00:10:53 you would just type in the word united
00:10:51 00:10:54 states make sure that is chosen and once
00:10:53 00:10:56 you choose that
00:10:54 00:10:58 go ahead and scroll down because now we
00:10:56 00:11:00 want to uncheck the second box because
00:10:58 00:11:02 we only want people in our targeted
00:11:00 00:11:03 location meaning living in the us
00:11:02 00:11:05 seeing our ads we don't want people
00:11:03 00:11:08 searching for or viewing pages
00:11:05 00:11:09 about the us it's very similar to google
00:11:08 00:11:10 ads as well here so what we're going to
00:11:09 00:11:12 do is we're going to click done
00:11:10 00:11:14 we're going to scroll down now for
00:11:12 00:11:14 device it lets you adjust the bits per
00:11:14 00:11:16 device
00:11:14 00:11:18 i normally don't like to touch this in
00:11:16 00:11:19 the beginning because i'm not really
00:11:18 00:11:20 sure which device is going to work the
00:11:19 00:11:22 best so once you do this you want to go
00:11:20 00:11:24 ahead and hit save
00:11:22 00:11:25 once you hit save it will take you to
00:11:24 00:11:27 this next page right here which is
00:11:25 00:11:28 basically letting you know
00:11:27 00:11:30 that your campaign has been fully set up
00:11:28 00:11:32 and if you scroll down it should be
00:11:30 00:11:34 now visible to you and as you can see it
00:11:32 00:11:36 is this one right here general testing
00:11:34 00:11:37 campaign high bit now for this tutorial
00:11:36 00:11:39 i'm just going to go ahead
00:11:37 00:11:41 and pause it because i don't need that
00:11:39 00:11:42 running so now what we're going to do
00:11:41 00:11:44 is we're going to create the second
00:11:42 00:11:47 campaign and this is for the small bit
00:11:44 00:11:47 now for this campaign everything is
00:11:47 00:11:50 going to be set up
00:11:47 00:11:51 exactly the same except for the bit and
00:11:50 00:11:52 i'll show you guys what i mean very
00:11:51 00:11:53 shortly so
00:11:52 00:11:56 let's go and go on to this next page
00:11:53 00:11:57 where we enter all the information
00:11:56 00:11:59 regarding the campaign so we're going to
00:11:57 00:12:00 type in general testing campaign this
00:11:59 00:12:01 time
00:12:00 00:12:03 it's not going to be named high bid it's
00:12:01 00:12:05 going to be named low bid
00:12:03 00:12:07 go ahead and type that in and scroll
00:12:05 00:12:09 down again budget you can set it as
00:12:07 00:12:11 you like but for this low bid campaign
00:12:09 00:12:12 even if you set it at a hundred dollars
00:12:11 00:12:14 a day or a thousand dollars a day
00:12:12 00:12:16 it's gonna spend a very very small
00:12:14 00:12:18 portion maybe five dollars four dollars
00:12:16 00:12:20 even less or sometimes up to ten dollars
00:12:18 00:12:20 simply because it's such a low bid so
00:12:20 00:12:22 that's up to you
00:12:20 00:12:25 but again i recommend 25 dollars a day
00:12:22 00:12:26 or more scroll down to beta strategy we
00:12:25 00:12:27 want to choose maximize clicks again and
00:12:26 00:12:29 here
00:12:27 00:12:31 for the bid we want to set it at 10
00:12:29 00:12:32 cents this is a very similar strategy i
00:12:31 00:12:34 do to google ads so if you have watched
00:12:32 00:12:35 my google ads videos you already know
00:12:34 00:12:36 about this and if you haven't already be
00:12:35 00:12:38 sure to check them out because
00:12:36 00:12:40 combining bing and google it's going to
00:12:38 00:12:42 be a powerhouse for you
00:12:40 00:12:44 to generate consistent sales but 10 cent
00:12:42 00:12:45 beta we just want to keep it at this low
00:12:44 00:12:47 bid
00:12:45 00:12:49 to catch all of those lost sales within
00:12:47 00:12:50 our main general testing campaign
00:12:49 00:12:52 scroll down and we want to set
00:12:50 00:12:54 everything as normal so make sure to
00:12:52 00:12:56 choose the second circle right here
00:12:54 00:12:58 keep on scrolling down campaign party
00:12:56 00:13:00 low make sure your store name id
00:12:58 00:13:02 everything is correct all products
00:13:00 00:13:04 again change the default bit right here
00:13:02 00:13:06 to 10 cents keep on scrolling down now
00:13:04 00:13:08 and again choose united states
00:13:06 00:13:10 and once you choose united states you
00:13:08 00:13:12 want to again be doing the same thing as
00:13:10 00:13:14 you did before uncheck the second box
00:13:12 00:13:15 click done and then once you hit save
00:13:14 00:13:17 your shopping campaign
00:13:15 00:13:18 is now set up and these are the two main
00:13:17 00:13:20 general testing campaigns
00:13:18 00:13:22 you want to have running with the bing
00:13:20 00:13:23 ads now if your account is brand new
00:13:22 00:13:25 it's going to of course take
00:13:23 00:13:26 one to three weeks for bing ads to fully
00:13:25 00:13:28 start optimizing
00:13:26 00:13:30 fully start spending some of your budget
00:13:28 00:13:31 if not all of it but with the targeting
00:13:30 00:13:33 options
00:13:31 00:13:34 that we have chosen it's definitely not
00:13:33 00:13:36 going to be spending the entire budget
00:13:34 00:13:37 unless of course you have set a very
00:13:36 00:13:39 high bid of maybe
00:13:37 00:13:40 50 cents to even a dollar or more so
00:13:39 00:13:41 that is entirely up to you as to how you
00:13:40 00:13:43 want to do it
00:13:41 00:13:45 i like to start at a low bid and then
00:13:43 00:13:47 increase over time so i know
00:13:45 00:13:49 what platform is getting me sales what
00:13:47 00:13:49 bid is the ideal bid for me before just
00:13:49 00:13:51 going in
00:13:49 00:13:53 and spending all of my money but that is
00:13:51 00:13:55 exactly how you set up your shopping
00:13:53 00:13:56 campaigns with bing ads again if you
00:13:55 00:13:58 want any type of one-on-one google ads
00:13:56 00:14:00 mentoring or even bing ads mentoring
00:13:58 00:14:02 do send me a message on instagram my
00:14:00 00:14:02 dedicated young i do take on new
00:14:02 00:14:04 students
00:14:02 00:14:06 every single month but if you find any
00:14:04 00:14:07 type of value in this video
00:14:06 00:14:08 smash that like button and smash that
00:14:07 00:14:11 subscribe button and i'll see you guys
00:14:08 00:14:11 next time