COMPLETE Bing Shopping ADs Tutorial 2022 | Shopify Guide
Published on: December 6 2022 by Shri Kanase
COMPLETE Bing Shopping ADs Tutorial 2022 | Shopify Guide
Table of Contents
COMPLETE Bing Shopping ADs Tutorial 2022 | Shopify Guide
| startTime | durationTime | text |
| 00:00:00 | 00:00:04 | yo what is going on everybody shri |
| 00:00:02 | 00:00:07 | kanasa here so welcome to the first |
| 00:00:04 | 00:00:08 | tutorial on how to set up bing shopping |
| 00:00:07 | 00:00:10 | campaigns |
| 00:00:08 | 00:00:12 | for your shopify store now there's a lot |
| 00:00:10 | 00:00:14 | of interest regarding bing because it is |
| 00:00:12 | 00:00:15 | sort of a platform which not a lot of |
| 00:00:14 | 00:00:16 | people even know |
| 00:00:15 | 00:00:18 | how to use or a lot of people just |
| 00:00:16 | 00:00:21 | basically disregarded as |
| 00:00:18 | 00:00:22 | a backup version of google and this is a |
| 00:00:21 | 00:00:23 | huge mistake because i personally |
| 00:00:22 | 00:00:25 | believe |
| 00:00:23 | 00:00:26 | bing has very big potential simply |
| 00:00:25 | 00:00:28 | because |
| 00:00:26 | 00:00:29 | of this mentality a lot of people share |
| 00:00:28 | 00:00:31 | this is the reason |
| 00:00:29 | 00:00:32 | why so many people don't even bother |
| 00:00:31 | 00:00:35 | using bing ads and also |
| 00:00:32 | 00:00:36 | one reason why bing ads is basically an |
| 00:00:35 | 00:00:38 | open platform for you to come in |
| 00:00:36 | 00:00:40 | and get those extra sales which you |
| 00:00:38 | 00:00:42 | might not be getting with google ads |
| 00:00:40 | 00:00:43 | facebook ads or any other advertising |
| 00:00:42 | 00:00:44 | platform and |
| 00:00:43 | 00:00:46 | one benefit if you do happen to use |
| 00:00:44 | 00:00:48 | google ads already |
| 00:00:46 | 00:00:49 | is bing ads and google ads are basically |
| 00:00:48 | 00:00:51 | the same thing |
| 00:00:49 | 00:00:52 | so it's going to be a very seamless |
| 00:00:51 | 00:00:54 | process for you to get |
| 00:00:52 | 00:00:56 | started with bing ads especially if you |
| 00:00:54 | 00:00:57 | use google but this video is going to |
| 00:00:56 | 00:00:58 | show you how to create a brand new |
| 00:00:57 | 00:01:00 | shopping campaign |
| 00:00:58 | 00:01:02 | with bing and start getting results with |
| 00:01:00 | 00:01:03 | it via the right settings so |
| 00:01:02 | 00:01:05 | let's just get right into it the first |
| 00:01:03 | 00:01:07 | thing you'll have to do in order to find |
| 00:01:05 | 00:01:08 | any type of success with this video |
| 00:01:07 | 00:01:09 | however |
| 00:01:08 | 00:01:11 | is to destroy that like button until it |
| 00:01:09 | 00:01:12 | turns blue it's really not gonna take |
| 00:01:11 | 00:01:13 | you more than |
| 00:01:12 | 00:01:15 | two seconds and it'll definitely help me |
| 00:01:13 | 00:01:16 | out okay hopefully you have |
| 00:01:15 | 00:01:18 | pressed that like button down below but |
| 00:01:16 | 00:01:20 | in addition before starting the video i |
| 00:01:18 | 00:01:22 | would like to say that i do currently |
| 00:01:20 | 00:01:24 | offer one-on-one google as mentoring so |
| 00:01:22 | 00:01:25 | if you're looking to get mentored |
| 00:01:24 | 00:01:27 | directly with me |
| 00:01:25 | 00:01:29 | send me a message on instagram dedicated |
| 00:01:27 | 00:01:30 | young to find out more about my |
| 00:01:29 | 00:01:32 | one-on-one google ads mentoring it |
| 00:01:30 | 00:01:33 | doesn't matter if you're a beginner |
| 00:01:32 | 00:01:35 | intermediate or even an expert looking |
| 00:01:33 | 00:01:37 | to scale further this mentoring is |
| 00:01:35 | 00:01:39 | perfect for you so again |
| 00:01:37 | 00:01:40 | send me a dm on instagram or comment |
| 00:01:39 | 00:01:42 | down below but |
| 00:01:40 | 00:01:43 | let's get started with bing ads before |
| 00:01:42 | 00:01:44 | toking about how to set up the campaign |
| 00:01:43 | 00:01:46 | let's |
| 00:01:44 | 00:01:47 | go ahead and look at some of the results |
| 00:01:46 | 00:01:49 | i've gotten with a bing shopping |
| 00:01:47 | 00:01:50 | campaign so far and with bing |
| 00:01:49 | 00:01:52 | i've been running this for about the |
| 00:01:50 | 00:01:54 | past six to eight months but we're going |
| 00:01:52 | 00:01:56 | to take a look at this |
| 00:01:54 | 00:01:57 | month's data to see exactly how bing ads |
| 00:01:56 | 00:01:59 | has |
| 00:01:57 | 00:02:00 | performed for me so there's a few things |
| 00:01:59 | 00:02:02 | i would like to discuss about how bing |
| 00:02:00 | 00:02:03 | works and what you should be expecting |
| 00:02:02 | 00:02:05 | with bing number one thing |
| 00:02:03 | 00:02:07 | is you should not be expecting the same |
| 00:02:05 | 00:02:08 | kind of results you're getting with |
| 00:02:07 | 00:02:10 | google ads from |
| 00:02:08 | 00:02:11 | bing is this not really realistik to be |
| 00:02:10 | 00:02:13 | expecting that or |
| 00:02:11 | 00:02:14 | even expecting to get those high quality |
| 00:02:13 | 00:02:15 | results as you would with google because |
| 00:02:14 | 00:02:18 | after all |
| 00:02:15 | 00:02:19 | bing is a secondary platform not as many |
| 00:02:18 | 00:02:21 | people use bing |
| 00:02:19 | 00:02:22 | as they do with google in fact about |
| 00:02:21 | 00:02:24 | only one fourth of the overall |
| 00:02:22 | 00:02:26 | population that uses google |
| 00:02:24 | 00:02:27 | even ends up using bing so just don't |
| 00:02:26 | 00:02:28 | expect to be scaling to thousands and |
| 00:02:27 | 00:02:30 | thousands of dollars a day |
| 00:02:28 | 00:02:32 | with the bing ads again unless of course |
| 00:02:30 | 00:02:33 | you have some major winning products or |
| 00:02:32 | 00:02:35 | you just found |
| 00:02:33 | 00:02:36 | products which are just perfect for bing |
| 00:02:35 | 00:02:38 | ads but what we're going to do is we're |
| 00:02:36 | 00:02:40 | going to look at some of the results |
| 00:02:38 | 00:02:41 | with the campaigns now i have a few |
| 00:02:40 | 00:02:42 | different campaigns running right here |
| 00:02:41 | 00:02:44 | the first one is a standard shopping |
| 00:02:42 | 00:02:45 | campaign with a big bed |
| 00:02:44 | 00:02:47 | the second one is a small shopping camp |
| 00:02:45 | 00:02:48 | and we'll be covering what syndicated |
| 00:02:47 | 00:02:50 | means right here but this is another |
| 00:02:48 | 00:02:50 | standard shopping campaign with a |
| 00:02:50 | 00:02:52 | smaller bid |
| 00:02:50 | 00:02:54 | i just recently two or three days ago |
| 00:02:52 | 00:02:56 | started this campaign right here |
| 00:02:54 | 00:02:58 | this is a big bid shopping campaign with |
| 00:02:56 | 00:02:59 | again syndicated which we'll cover very |
| 00:02:58 | 00:03:00 | shortly |
| 00:02:59 | 00:03:02 | and the fourth one is branded search |
| 00:03:00 | 00:03:03 | which is basically a branded search |
| 00:03:02 | 00:03:04 | campaign |
| 00:03:03 | 00:03:06 | if you're not sure what this is or if |
| 00:03:04 | 00:03:07 | you're wanting to create one for your |
| 00:03:06 | 00:03:08 | shopify store go ahead and check out one |
| 00:03:07 | 00:03:10 | of the video which i made on this |
| 00:03:08 | 00:03:12 | i'll leave the link in the description |
| 00:03:10 | 00:03:14 | below for that but the final one is a |
| 00:03:12 | 00:03:16 | standard shopping cabin with a small bit |
| 00:03:14 | 00:03:17 | and i want to show you guys the results |
| 00:03:16 | 00:03:18 | of what i've been getting with my |
| 00:03:17 | 00:03:20 | shopping camp |
| 00:03:18 | 00:03:23 | just for this month so this big campaign |
| 00:03:20 | 00:03:25 | right here which is only run to the bing |
| 00:03:23 | 00:03:27 | owned and operated platforms currently |
| 00:03:25 | 00:03:30 | has spent only 247 |
| 00:03:27 | 00:03:32 | within 27 days despite having a budget |
| 00:03:30 | 00:03:33 | of 25 dollars a day so that means |
| 00:03:32 | 00:03:35 | it's barely spending seven dollars to |
| 00:03:33 | 00:03:36 | nine dollars a day just for this |
| 00:03:35 | 00:03:37 | campaign |
| 00:03:36 | 00:03:40 | but if we look at the results for this |
| 00:03:37 | 00:03:41 | campaign we can see that i've gotten the |
| 00:03:40 | 00:03:44 | best results with this campaign so after |
| 00:03:41 | 00:03:46 | spending 247.50 |
| 00:03:44 | 00:03:47 | i've gotten 15 conversions for a total |
| 00:03:46 | 00:03:52 | row ass of |
| 00:03:47 | 00:03:54 | 1096 so the total revenue i got is |
| 00:03:52 | 00:03:55 | 2714.47 so |
| 00:03:54 | 00:03:58 | despite not really spending as much |
| 00:03:55 | 00:04:00 | money this campaign was outperforming |
| 00:03:58 | 00:04:01 | every single campaign out there and i'm |
| 00:04:00 | 00:04:03 | totally fine with this symbol because of |
| 00:04:01 | 00:04:05 | the amazing roads that i've got and this |
| 00:04:03 | 00:04:06 | is over a 10.0 |
| 00:04:05 | 00:04:08 | return on ad spend which is absolutely |
| 00:04:06 | 00:04:10 | again amazing but the moment that you |
| 00:04:08 | 00:04:12 | change the networks that you target with |
| 00:04:10 | 00:04:12 | your shopping campaign we'll be going |
| 00:04:12 | 00:04:14 | over |
| 00:04:12 | 00:04:15 | which kind of networks to target you can |
| 00:04:14 | 00:04:17 | see the big difference so right here |
| 00:04:15 | 00:04:19 | we can see that this campaign which is |
| 00:04:17 | 00:04:21 | the syndicated campaign started three |
| 00:04:19 | 00:04:23 | days ago is spending the most money |
| 00:04:21 | 00:04:24 | and it has the most viewers because this |
| 00:04:23 | 00:04:27 | campaign is also |
| 00:04:24 | 00:04:29 | running on a 25 a day budget but within |
| 00:04:27 | 00:04:30 | three days it has spent the full budget |
| 00:04:29 | 00:04:32 | every single day |
| 00:04:30 | 00:04:34 | for just zero sales so this lets you |
| 00:04:32 | 00:04:34 | know that this network might not be |
| 00:04:34 | 00:04:36 | ideal |
| 00:04:34 | 00:04:38 | to be targeting but the next campaign |
| 00:04:36 | 00:04:39 | which actually ended up getting me some |
| 00:04:38 | 00:04:41 | results is |
| 00:04:39 | 00:04:43 | this one right here five sales for a |
| 00:04:41 | 00:04:43 | total row s of three thousand ten |
| 00:04:43 | 00:04:45 | percent |
| 00:04:43 | 00:04:46 | because i got a total revenue of one |
| 00:04:45 | 00:04:48 | thousand one hundred sixteen so |
| 00:04:46 | 00:04:50 | absolutely amazing |
| 00:04:48 | 00:04:51 | crushing branded search campaigns via |
| 00:04:50 | 00:04:53 | bing ads and if we go ahead and change |
| 00:04:51 | 00:04:55 | this to the entire time to look at all |
| 00:04:53 | 00:04:56 | of the data that i've gotten |
| 00:04:55 | 00:04:58 | we can see that i basically got similar |
| 00:04:56 | 00:05:00 | results and i've been testing this |
| 00:04:58 | 00:05:02 | for quite some time now so overall i |
| 00:05:00 | 00:05:04 | spent 8 643 |
| 00:05:02 | 00:05:06 | with bing ads and as you guys can see i |
| 00:05:04 | 00:05:08 | started this basically end of 2019 |
| 00:05:06 | 00:05:10 | early 2020 but some of the results are |
| 00:05:08 | 00:05:10 | heavily skewed in the early stages |
| 00:05:10 | 00:05:12 | because |
| 00:05:10 | 00:05:14 | conversion tracking was not working |
| 00:05:12 | 00:05:16 | properly but this top campaign right |
| 00:05:14 | 00:05:17 | here which was a campaign similar to the |
| 00:05:16 | 00:05:19 | syndicated one that i have running right |
| 00:05:17 | 00:05:21 | now which is not getting good results |
| 00:05:19 | 00:05:23 | was actually also not performing that |
| 00:05:21 | 00:05:24 | well as you can see the cpa was through |
| 00:05:23 | 00:05:26 | the roof at 96 |
| 00:05:24 | 00:05:28 | per sale so because of all of these |
| 00:05:26 | 00:05:30 | tests that i did |
| 00:05:28 | 00:05:31 | via bing ads i was able to figure out |
| 00:05:30 | 00:05:33 | exactly what is working and what is not |
| 00:05:31 | 00:05:34 | working which led me to this shopping |
| 00:05:33 | 00:05:38 | campaign right here with |
| 00:05:34 | 00:05:40 | an amazingly low cpa of 16.80 |
| 00:05:38 | 00:05:42 | so now that we kind of covered all of |
| 00:05:40 | 00:05:44 | this let's look into exactly how to set |
| 00:05:42 | 00:05:45 | up the bing shopping campaign now so |
| 00:05:44 | 00:05:47 | there's actually several ways to set up |
| 00:05:45 | 00:05:49 | a bing shopping campaign the first way |
| 00:05:47 | 00:05:51 | is to directly import |
| 00:05:49 | 00:05:53 | your shopping campaigns from google ads |
| 00:05:51 | 00:05:54 | if you're wanting to know how to do that |
| 00:05:53 | 00:05:56 | and save the time that i'm about to show |
| 00:05:54 | 00:05:57 | you on creating a brand new campaign |
| 00:05:56 | 00:05:59 | just go ahead and let me know in the |
| 00:05:57 | 00:06:00 | comment section below but what we're |
| 00:05:59 | 00:06:01 | going to do in this video for majority |
| 00:06:00 | 00:06:03 | of the people |
| 00:06:01 | 00:06:04 | is we're just going to create a brand |
| 00:06:03 | 00:06:05 | new campaign from scratch so let's do |
| 00:06:04 | 00:06:08 | just that |
| 00:06:05 | 00:06:09 | once you land on your bing ads dashboard |
| 00:06:08 | 00:06:11 | you want to go ahead and go to the |
| 00:06:09 | 00:06:12 | campaign section on the left and click |
| 00:06:11 | 00:06:14 | create campaign |
| 00:06:12 | 00:06:16 | because this is where we get to create |
| 00:06:14 | 00:06:17 | the campaign and as you can see some of |
| 00:06:16 | 00:06:20 | the goals here are very similar |
| 00:06:17 | 00:06:22 | to what you would see with google ads |
| 00:06:20 | 00:06:23 | such as visits to my website |
| 00:06:22 | 00:06:25 | conversions in my website phone calls |
| 00:06:23 | 00:06:26 | and so forth what we want to do |
| 00:06:25 | 00:06:28 | is we don't want to choose the |
| 00:06:26 | 00:06:28 | conversions option we want to choose |
| 00:06:28 | 00:06:30 | sell |
| 00:06:28 | 00:06:32 | products from your catalog because this |
| 00:06:30 | 00:06:34 | is directly related to shopping |
| 00:06:32 | 00:06:35 | campaigns so as you see here we have |
| 00:06:34 | 00:06:36 | smart shopping and we have standard |
| 00:06:35 | 00:06:38 | shopping obviously |
| 00:06:36 | 00:06:39 | we want to go with standard shopping |
| 00:06:38 | 00:06:40 | because this is what we want to create |
| 00:06:39 | 00:06:42 | with a brand new |
| 00:06:40 | 00:06:43 | bing ads account with no data so let's |
| 00:06:42 | 00:06:45 | go ahead and create next |
| 00:06:43 | 00:06:47 | once you do that you want to go ahead |
| 00:06:45 | 00:06:48 | and click search ads now this is kind of |
| 00:06:47 | 00:06:51 | confusing text right here |
| 00:06:48 | 00:06:53 | search ads versus audience ads with bing |
| 00:06:51 | 00:06:54 | search ads are also known as shopping ad |
| 00:06:53 | 00:06:56 | so you don't want to click audience ads |
| 00:06:54 | 00:06:58 | you want to choose search ads and go |
| 00:06:56 | 00:07:00 | ahead and click next once you click |
| 00:06:58 | 00:07:01 | next it is going to bring you to this |
| 00:07:00 | 00:07:03 | page and this page now |
| 00:07:01 | 00:07:05 | should look very familiar if you already |
| 00:07:03 | 00:07:06 | are used to google ads but on this page |
| 00:07:05 | 00:07:07 | we're going to |
| 00:07:06 | 00:07:10 | now start creating the actual campaign |
| 00:07:07 | 00:07:10 | setting up all of the information and so |
| 00:07:10 | 00:07:12 | forth so |
| 00:07:10 | 00:07:13 | for the name i normally like to name a |
| 00:07:12 | 00:07:16 | general testing campaign |
| 00:07:13 | 00:07:18 | and then type in the exact text for what |
| 00:07:16 | 00:07:20 | the betas of this campaign so |
| 00:07:18 | 00:07:21 | general testing campaign and the first |
| 00:07:20 | 00:07:23 | campaign we're going to create and we'll |
| 00:07:21 | 00:07:24 | be creating two in this tutorial but the |
| 00:07:23 | 00:07:25 | first one is |
| 00:07:24 | 00:07:27 | the high bid campaign so you can name it |
| 00:07:25 | 00:07:29 | high bid or just name it hi whatever you |
| 00:07:27 | 00:07:31 | like just so you know that this is |
| 00:07:29 | 00:07:32 | the hybrid campaign go ahead and scroll |
| 00:07:31 | 00:07:34 | down for budget |
| 00:07:32 | 00:07:36 | you can here start at 20 a day if you're |
| 00:07:34 | 00:07:38 | on a low budget but normally |
| 00:07:36 | 00:07:39 | as always i recommend 25 and above what |
| 00:07:38 | 00:07:41 | we're going to do is we're going to |
| 00:07:39 | 00:07:42 | scroll down and now for the bidding |
| 00:07:41 | 00:07:44 | strategies |
| 00:07:42 | 00:07:46 | very similar to google ads i'm not |
| 00:07:44 | 00:07:48 | really going to go in depth into this |
| 00:07:46 | 00:07:50 | but you have enhanced cpc where you let |
| 00:07:48 | 00:07:51 | bing ads control your bids |
| 00:07:50 | 00:07:54 | maximize clicks which is what we always |
| 00:07:51 | 00:07:56 | go with for general testing campaigns |
| 00:07:54 | 00:07:58 | even for google ads and target ros if |
| 00:07:56 | 00:07:59 | you want to set a percentage of |
| 00:07:58 | 00:08:01 | return on ad spend you want this |
| 00:07:59 | 00:08:03 | campaign to be achieving of course |
| 00:08:01 | 00:08:04 | enhanced cpc and target ros |
| 00:08:03 | 00:08:06 | are things that you would use further |
| 00:08:04 | 00:08:08 | down the line for beginners or |
| 00:08:06 | 00:08:10 | for people just starting off with bing |
| 00:08:08 | 00:08:10 | you want to go ahead and choose maximize |
| 00:08:10 | 00:08:11 | clicks |
| 00:08:10 | 00:08:13 | and you want to check this box right |
| 00:08:11 | 00:08:15 | here for the maximum cpc |
| 00:08:13 | 00:08:17 | unlike google ads where we would start |
| 00:08:15 | 00:08:19 | with 40 to 50 cents we want to lower it |
| 00:08:17 | 00:08:20 | down a bit because with bing |
| 00:08:19 | 00:08:21 | of course there's not as much |
| 00:08:20 | 00:08:22 | competition not as much search volume |
| 00:08:21 | 00:08:23 | even |
| 00:08:22 | 00:08:25 | so we don't want to go too crazy i |
| 00:08:23 | 00:08:28 | normally like to go anywhere between |
| 00:08:25 | 00:08:30 | 32 cents all the way up to maybe even 41 |
| 00:08:28 | 00:08:32 | cents or 42 cents nothing |
| 00:08:30 | 00:08:33 | bigger than that and you can of course |
| 00:08:32 | 00:08:36 | go somewhere in the middle i normally |
| 00:08:33 | 00:08:37 | would recommend going about 35 cents 36 |
| 00:08:36 | 00:08:39 | 37 |
| 00:08:37 | 00:08:41 | and so forth and again this bid i found |
| 00:08:39 | 00:08:42 | out through testing a lot and spending a |
| 00:08:41 | 00:08:44 | lot of money as you guys saw |
| 00:08:42 | 00:08:45 | but it's entirely up to you as to what |
| 00:08:44 | 00:08:47 | you do and then we scroll down we don't |
| 00:08:45 | 00:08:49 | want to change anything right here |
| 00:08:47 | 00:08:50 | we want to again leave this as it is and |
| 00:08:49 | 00:08:53 | keep on scrolling down |
| 00:08:50 | 00:08:54 | make sure display time it says 12 hour |
| 00:08:53 | 00:08:56 | time zone europe |
| 00:08:54 | 00:08:58 | specific time zone add distribution now |
| 00:08:56 | 00:09:00 | this is extremely important |
| 00:08:58 | 00:09:02 | as you saw with the syndicated campaign |
| 00:09:00 | 00:09:03 | this was the third option right here |
| 00:09:02 | 00:09:05 | which i had chosen |
| 00:09:03 | 00:09:07 | and also the main shopping campaign |
| 00:09:05 | 00:09:09 | where you saw i was getting 96 |
| 00:09:07 | 00:09:11 | cost per acquisition which is cost per |
| 00:09:09 | 00:09:12 | purchase was this first option right |
| 00:09:11 | 00:09:14 | here so this first |
| 00:09:12 | 00:09:16 | and this third option is really not |
| 00:09:14 | 00:09:18 | ideal for you to go with because i've |
| 00:09:16 | 00:09:20 | notiked after spending so much money |
| 00:09:18 | 00:09:21 | that those are just bringing trash |
| 00:09:20 | 00:09:23 | quality traffic |
| 00:09:21 | 00:09:25 | to your website and if you're interested |
| 00:09:23 | 00:09:26 | in trying that out be my guest go and |
| 00:09:25 | 00:09:28 | choose one of these options but |
| 00:09:26 | 00:09:30 | if you're fine with just your shopping |
| 00:09:28 | 00:09:31 | campaign spending maybe seven dollars to |
| 00:09:30 | 00:09:33 | nine dollars a day |
| 00:09:31 | 00:09:36 | not too much but getting you quality |
| 00:09:33 | 00:09:37 | traffic getting you over a 10x row as |
| 00:09:36 | 00:09:39 | i was getting with my big shopping |
| 00:09:37 | 00:09:41 | campaign you want to go ahead and choose |
| 00:09:39 | 00:09:44 | this second option right here which is |
| 00:09:41 | 00:09:46 | bing aol and yahoo search owned and |
| 00:09:44 | 00:09:47 | operated only i've notiked this is the |
| 00:09:46 | 00:09:49 | highest quality traffic |
| 00:09:47 | 00:09:51 | that you can get from bing i've never |
| 00:09:49 | 00:09:53 | really had much success with this first |
| 00:09:51 | 00:09:55 | option or this third option because |
| 00:09:53 | 00:09:56 | the quality of traffic was just not good |
| 00:09:55 | 00:09:58 | enough i was getting |
| 00:09:56 | 00:10:00 | my entire budget spent but the roast was |
| 00:09:58 | 00:10:02 | just not up to my liking so |
| 00:10:00 | 00:10:03 | after trying out the second option i |
| 00:10:02 | 00:10:05 | notiked this is the best way to go and |
| 00:10:03 | 00:10:06 | this is exactly what i recommend you do |
| 00:10:05 | 00:10:08 | as well |
| 00:10:06 | 00:10:09 | for campaign priority you have between |
| 00:10:08 | 00:10:10 | three different options very similar to |
| 00:10:09 | 00:10:11 | |
| 00:10:10 | 00:10:13 | you want to keep the general testing |
| 00:10:11 | 00:10:15 | campaigns at low because when you do |
| 00:10:13 | 00:10:17 | start creating your scaling campaigns |
| 00:10:15 | 00:10:18 | you want to then choose medium or high |
| 00:10:17 | 00:10:20 | so that bing ads |
| 00:10:18 | 00:10:21 | gives priority to those campaigns it |
| 00:10:20 | 00:10:23 | spends the budget |
| 00:10:21 | 00:10:25 | for those campaigns and those products |
| 00:10:23 | 00:10:26 | first before spending budget for that |
| 00:10:25 | 00:10:28 | same product |
| 00:10:26 | 00:10:29 | within this campaign so once you do that |
| 00:10:28 | 00:10:30 | go ahead and scroll down make sure your |
| 00:10:29 | 00:10:32 | store id |
| 00:10:30 | 00:10:34 | and everything is correct products all |
| 00:10:32 | 00:10:35 | products keep on scrolling now for the |
| 00:10:34 | 00:10:37 | default bid |
| 00:10:35 | 00:10:38 | you want to make it the same as it was |
| 00:10:37 | 00:10:40 | earlier this is just the second |
| 00:10:38 | 00:10:42 | space where you can write a different |
| 00:10:40 | 00:10:43 | bid but we're going to do the same as it |
| 00:10:42 | 00:10:45 | was before and we're going to scroll |
| 00:10:43 | 00:10:45 | down our location of course we want to |
| 00:10:45 | 00:10:47 | choose |
| 00:10:45 | 00:10:49 | united states only unless you cater to |
| 00:10:47 | 00:10:51 | other countries as well so |
| 00:10:49 | 00:10:53 | you would just type in the word united |
| 00:10:51 | 00:10:54 | states make sure that is chosen and once |
| 00:10:53 | 00:10:56 | you choose that |
| 00:10:54 | 00:10:58 | go ahead and scroll down because now we |
| 00:10:56 | 00:11:00 | want to uncheck the second box because |
| 00:10:58 | 00:11:02 | we only want people in our targeted |
| 00:11:00 | 00:11:03 | location meaning living in the us |
| 00:11:02 | 00:11:05 | seeing our ads we don't want people |
| 00:11:03 | 00:11:08 | searching for or viewing pages |
| 00:11:05 | 00:11:09 | about the us it's very similar to google |
| 00:11:08 | 00:11:10 | ads as well here so what we're going to |
| 00:11:09 | 00:11:12 | do is we're going to click done |
| 00:11:10 | 00:11:14 | we're going to scroll down now for |
| 00:11:12 | 00:11:14 | device it lets you adjust the bits per |
| 00:11:14 | 00:11:16 | device |
| 00:11:14 | 00:11:18 | i normally don't like to touch this in |
| 00:11:16 | 00:11:19 | the beginning because i'm not really |
| 00:11:18 | 00:11:20 | sure which device is going to work the |
| 00:11:19 | 00:11:22 | best so once you do this you want to go |
| 00:11:20 | 00:11:24 | ahead and hit save |
| 00:11:22 | 00:11:25 | once you hit save it will take you to |
| 00:11:24 | 00:11:27 | this next page right here which is |
| 00:11:25 | 00:11:28 | basically letting you know |
| 00:11:27 | 00:11:30 | that your campaign has been fully set up |
| 00:11:28 | 00:11:32 | and if you scroll down it should be |
| 00:11:30 | 00:11:34 | now visible to you and as you can see it |
| 00:11:32 | 00:11:36 | is this one right here general testing |
| 00:11:34 | 00:11:37 | campaign high bit now for this tutorial |
| 00:11:36 | 00:11:39 | i'm just going to go ahead |
| 00:11:37 | 00:11:41 | and pause it because i don't need that |
| 00:11:39 | 00:11:42 | running so now what we're going to do |
| 00:11:41 | 00:11:44 | is we're going to create the second |
| 00:11:42 | 00:11:47 | campaign and this is for the small bit |
| 00:11:44 | 00:11:47 | now for this campaign everything is |
| 00:11:47 | 00:11:50 | going to be set up |
| 00:11:47 | 00:11:51 | exactly the same except for the bit and |
| 00:11:50 | 00:11:52 | i'll show you guys what i mean very |
| 00:11:51 | 00:11:53 | shortly so |
| 00:11:52 | 00:11:56 | let's go and go on to this next page |
| 00:11:53 | 00:11:57 | where we enter all the information |
| 00:11:56 | 00:11:59 | regarding the campaign so we're going to |
| 00:11:57 | 00:12:00 | type in general testing campaign this |
| 00:11:59 | 00:12:01 | time |
| 00:12:00 | 00:12:03 | it's not going to be named high bid it's |
| 00:12:01 | 00:12:05 | going to be named low bid |
| 00:12:03 | 00:12:07 | go ahead and type that in and scroll |
| 00:12:05 | 00:12:09 | down again budget you can set it as |
| 00:12:07 | 00:12:11 | you like but for this low bid campaign |
| 00:12:09 | 00:12:12 | even if you set it at a hundred dollars |
| 00:12:11 | 00:12:14 | a day or a thousand dollars a day |
| 00:12:12 | 00:12:16 | it's gonna spend a very very small |
| 00:12:14 | 00:12:18 | portion maybe five dollars four dollars |
| 00:12:16 | 00:12:20 | even less or sometimes up to ten dollars |
| 00:12:18 | 00:12:20 | simply because it's such a low bid so |
| 00:12:20 | 00:12:22 | that's up to you |
| 00:12:20 | 00:12:25 | but again i recommend 25 dollars a day |
| 00:12:22 | 00:12:26 | or more scroll down to beta strategy we |
| 00:12:25 | 00:12:27 | want to choose maximize clicks again and |
| 00:12:26 | 00:12:29 | here |
| 00:12:27 | 00:12:31 | for the bid we want to set it at 10 |
| 00:12:29 | 00:12:32 | cents this is a very similar strategy i |
| 00:12:31 | 00:12:34 | do to google ads so if you have watched |
| 00:12:32 | 00:12:35 | my google ads videos you already know |
| 00:12:34 | 00:12:36 | about this and if you haven't already be |
| 00:12:35 | 00:12:38 | sure to check them out because |
| 00:12:36 | 00:12:40 | combining bing and google it's going to |
| 00:12:38 | 00:12:42 | be a powerhouse for you |
| 00:12:40 | 00:12:44 | to generate consistent sales but 10 cent |
| 00:12:42 | 00:12:45 | beta we just want to keep it at this low |
| 00:12:44 | 00:12:47 | bid |
| 00:12:45 | 00:12:49 | to catch all of those lost sales within |
| 00:12:47 | 00:12:50 | our main general testing campaign |
| 00:12:49 | 00:12:52 | scroll down and we want to set |
| 00:12:50 | 00:12:54 | everything as normal so make sure to |
| 00:12:52 | 00:12:56 | choose the second circle right here |
| 00:12:54 | 00:12:58 | keep on scrolling down campaign party |
| 00:12:56 | 00:13:00 | low make sure your store name id |
| 00:12:58 | 00:13:02 | everything is correct all products |
| 00:13:00 | 00:13:04 | again change the default bit right here |
| 00:13:02 | 00:13:06 | to 10 cents keep on scrolling down now |
| 00:13:04 | 00:13:08 | and again choose united states |
| 00:13:06 | 00:13:10 | and once you choose united states you |
| 00:13:08 | 00:13:12 | want to again be doing the same thing as |
| 00:13:10 | 00:13:14 | you did before uncheck the second box |
| 00:13:12 | 00:13:15 | click done and then once you hit save |
| 00:13:14 | 00:13:17 | your shopping campaign |
| 00:13:15 | 00:13:18 | is now set up and these are the two main |
| 00:13:17 | 00:13:20 | general testing campaigns |
| 00:13:18 | 00:13:22 | you want to have running with the bing |
| 00:13:20 | 00:13:23 | ads now if your account is brand new |
| 00:13:22 | 00:13:25 | it's going to of course take |
| 00:13:23 | 00:13:26 | one to three weeks for bing ads to fully |
| 00:13:25 | 00:13:28 | start optimizing |
| 00:13:26 | 00:13:30 | fully start spending some of your budget |
| 00:13:28 | 00:13:31 | if not all of it but with the targeting |
| 00:13:30 | 00:13:33 | options |
| 00:13:31 | 00:13:34 | that we have chosen it's definitely not |
| 00:13:33 | 00:13:36 | going to be spending the entire budget |
| 00:13:34 | 00:13:37 | unless of course you have set a very |
| 00:13:36 | 00:13:39 | high bid of maybe |
| 00:13:37 | 00:13:40 | 50 cents to even a dollar or more so |
| 00:13:39 | 00:13:41 | that is entirely up to you as to how you |
| 00:13:40 | 00:13:43 | want to do it |
| 00:13:41 | 00:13:45 | i like to start at a low bid and then |
| 00:13:43 | 00:13:47 | increase over time so i know |
| 00:13:45 | 00:13:49 | what platform is getting me sales what |
| 00:13:47 | 00:13:49 | bid is the ideal bid for me before just |
| 00:13:49 | 00:13:51 | going in |
| 00:13:49 | 00:13:53 | and spending all of my money but that is |
| 00:13:51 | 00:13:55 | exactly how you set up your shopping |
| 00:13:53 | 00:13:56 | campaigns with bing ads again if you |
| 00:13:55 | 00:13:58 | want any type of one-on-one google ads |
| 00:13:56 | 00:14:00 | mentoring or even bing ads mentoring |
| 00:13:58 | 00:14:02 | do send me a message on instagram my |
| 00:14:00 | 00:14:02 | dedicated young i do take on new |
| 00:14:02 | 00:14:04 | students |
| 00:14:02 | 00:14:06 | every single month but if you find any |
| 00:14:04 | 00:14:07 | type of value in this video |
| 00:14:06 | 00:14:08 | smash that like button and smash that |
| 00:14:07 | 00:14:11 | subscribe button and i'll see you guys |
| 00:14:08 | 00:14:11 | next time |
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