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Concrete Contractors - 4 Ways to Dominate the Competition - Websites and Paid ads for contractors

Published on: December 6 2022 by FeedbackWrench

Concrete Contractors - 4 Ways to Dominate the Competition - Websites and Paid ads for contractors

Concrete Contractors - 4 Ways to Dominate the Competition - Websites and Paid ads for contractors

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00:00:00 00:00:03 hey everybody my name is rob satcher my
00:00:02 00:00:05 own feedback rancher digital marketing
00:00:03 00:00:06 website company based out of minneapolis
00:00:05 00:00:08 i'm going to tok to you a little bit
00:00:06 00:00:10 about if you are a concrete contractor
00:00:08 00:00:10 concrete company and you're trying to
00:00:10 00:00:12 get more
00:00:10 00:00:14 uh patio business if you're trying to
00:00:12 00:00:15 get more driveway aprons
00:00:14 00:00:17 if you're trying to get more just
00:00:15 00:00:18 concrete repair or whatever that is
00:00:17 00:00:20 maybe you're doing
00:00:18 00:00:22 driveways maybe you're just doing
00:00:20 00:00:23 whatever it is i'm going to show you
00:00:22 00:00:25 some really cool things
00:00:23 00:00:27 in digital marketing here so go to
00:00:25 00:00:28 feedbackrench.com you can book on my
00:00:27 00:00:30 calendar i'd love to help you but i'm
00:00:28 00:00:30 going to just try and add some value
00:00:30 00:00:32 here now
00:00:30 00:00:34 one of the things that you'll want to
00:00:32 00:00:36 pay attention to um
00:00:34 00:00:38 when you're in google my bit or when
00:00:36 00:00:40 you're working on
00:00:38 00:00:41 driving leads is that google my business
00:00:40 00:00:44 paired
00:00:41 00:00:45 with your website those two together the
00:00:44 00:00:46 google my business account where your
00:00:45 00:00:48 reviews are
00:00:46 00:00:50 with your google my business or with
00:00:48 00:00:50 your website are going to dictate
00:00:50 00:00:53 whether or not you
00:00:50 00:00:54 rank for the keywords that matter to you
00:00:53 00:00:56 and i'll tell you there's a couple of
00:00:54 00:00:58 keywords in this that most concrete
00:00:56 00:01:00 contractors are trying to do um
00:00:58 00:01:01 patio companies near me concrete
00:01:00 00:01:04 companies near me
00:01:01 00:01:05 concrete aprons near me most most of the
00:01:04 00:01:07 guys that i work with
00:01:05 00:01:08 want to do lots of aprons because they
00:01:07 00:01:10 know that when they do aprons they can
00:01:08 00:01:11 hit up the whole neighborhood
00:01:10 00:01:13 and i'm going to just hit on that real
00:01:11 00:01:16 quick so what i did here is i'm here in
00:01:13 00:01:17 minneapolis and i searched driveway
00:01:16 00:01:18 apron near me
00:01:17 00:01:20 now the first thing that you're going to
00:01:18 00:01:22 notike is that you have the the google
00:01:20 00:01:23 my business pop-up
00:01:22 00:01:25 and the google my business is just top
00:01:23 00:01:26 and center now hilariously nobody's
00:01:25 00:01:29 running
00:01:26 00:01:31 any ads to this and uh so it's driveway
00:01:29 00:01:33 aprons near me
00:01:31 00:01:35 and one of my customers is right at the
00:01:33 00:01:37 top here now a couple things that he's
00:01:35 00:01:39 done a really good job of
00:01:37 00:01:41 he's worked his buns off at getting lots
00:01:39 00:01:43 of reviews so he has 58
00:01:41 00:01:45 reviews um he's been in business for a
00:01:43 00:01:47 long time we've optimized his website
00:01:45 00:01:47 optimizes seo we've worked hard to do
00:01:47 00:01:49 this
00:01:47 00:01:50 uh we can do this for you know anywhere
00:01:49 00:01:52 between fifteen hundred dollars and
00:01:50 00:01:54 sixty five hundred dollars
00:01:52 00:01:56 and then we can do it annually we do a
00:01:54 00:01:58 monthly retainer where we can keep you
00:01:56 00:01:59 um running ads whatever it is paid
00:01:58 00:02:00 search ads are great for this but look
00:01:59 00:02:03 it
00:02:00 00:02:04 says provides concrete driveway apron
00:02:03 00:02:06 why does that look
00:02:04 00:02:08 different why does it say that well i'm
00:02:06 00:02:09 going to show you here real quick
00:02:08 00:02:11 when we build a website now this is a
00:02:09 00:02:13 pretty simple website that we've built
00:02:11 00:02:14 um this is when you click on that google
00:02:13 00:02:15 my business you'll notike we've done
00:02:14 00:02:18 some
00:02:15 00:02:19 uh some posts here that show get your
00:02:18 00:02:22 driveway apron done right
00:02:19 00:02:22 uh we've made some posts there for our
00:02:22 00:02:25 customer
00:02:22 00:02:26 on google my business but really the
00:02:25 00:02:28 main reason
00:02:26 00:02:30 why this is showing is we have what's
00:02:28 00:02:31 called the services pages so your
00:02:30 00:02:33 website should have a really
00:02:31 00:02:35 thought out system here um what you're
00:02:33 00:02:36 going to see through this website is
00:02:35 00:02:37 when you come to the homepage at
00:02:36 00:02:38 preferredone concrete
00:02:37 00:02:40 you're going to see a couple of things
00:02:38 00:02:42 so right off the bat we're always either
00:02:40 00:02:42 saying the core service or whatever it
00:02:42 00:02:45 is
00:02:42 00:02:47 so preferred one concrete mn south metro
00:02:45 00:02:49 minneapolis concrete contractor we're
00:02:47 00:02:51 trying to be very clear about what we do
00:02:49 00:02:53 our goal is to deliver the highest
00:02:51 00:02:55 quality concrete work on time on budget
00:02:53 00:02:57 and worth every penny right
00:02:55 00:02:58 then we have our core calls to action
00:02:57 00:03:00 they're everywhere here
00:02:58 00:03:02 and then look at we have concrete patios
00:03:00 00:03:03 concrete driveways and concrete driveway
00:03:02 00:03:05 aprons
00:03:03 00:03:07 now our new designs look even better
00:03:05 00:03:07 than what this is but this is very
00:03:07 00:03:09 simple
00:03:07 00:03:11 then we have some testimonials where you
00:03:09 00:03:12 can come in and you can see the actual
00:03:11 00:03:14 testimonial system
00:03:12 00:03:16 but if we go here to the concrete
00:03:14 00:03:19 driveway apron so everything in this
00:03:16 00:03:20 this site uh you'll also notike up here
00:03:19 00:03:22 we've got see our work
00:03:20 00:03:25 we're showing off what he does we have
00:03:22 00:03:26 driveways patios driveway aprons reviews
00:03:25 00:03:27 a little bit of his blog and then the
00:03:26 00:03:29 contact right we're very clear about
00:03:27 00:03:31 what we do
00:03:29 00:03:32 calls to action are strong men now look
00:03:31 00:03:35 at this
00:03:32 00:03:37 driveway aprons is the h1 driveway apron
00:03:35 00:03:39 is done right the first time at a great
00:03:37 00:03:40 value that's our bottom line value
00:03:39 00:03:42 proposition here
00:03:40 00:03:43 minnesota is harsh on our driveway
00:03:42 00:03:45 aprons and it's often hard to find a
00:03:43 00:03:47 driveway apron contractor that provides
00:03:45 00:03:50 great quality excellent customer service
00:03:47 00:03:52 at a great value right we have a little
00:03:50 00:03:54 bit more so minnesota driveway apron
00:03:52 00:03:56 replacement contractor is the header
00:03:54 00:03:58 it's a little keyword stuff here here's
00:03:56 00:03:59 the hard part is
00:03:58 00:04:01 we want to make sure that we trigger
00:03:59 00:04:03 these keywords we want to have good
00:04:01 00:04:05 actual copywriting that google can latch
00:04:03 00:04:07 on to people can actually read but we
00:04:05 00:04:08 have to have the words that we want to
00:04:07 00:04:10 communicate
00:04:08 00:04:11 on that website right but we don't want
00:04:10 00:04:12 to keyword stuff google doesn't want you
00:04:11 00:04:14 to keyword stuff
00:04:12 00:04:16 but yet we still need a little bit of
00:04:14 00:04:17 communication here so as you go through
00:04:16 00:04:20 we have a little paragraph here to put
00:04:17 00:04:21 some meat on the bone in terms of uh
00:04:20 00:04:24 copywriting then we have a picture
00:04:21 00:04:25 of a concrete a concrete apron concrete
00:04:24 00:04:27 print
00:04:25 00:04:29 a little bit about them i'm telling you
00:04:27 00:04:30 a little quick thing about his story
00:04:29 00:04:32 and then what you see is each one of
00:04:30 00:04:34 these i've got a little ui
00:04:32 00:04:36 on each one of these pages where you can
00:04:34 00:04:37 get to the concrete driveways patios and
00:04:36 00:04:38 aprons so
00:04:37 00:04:40 we're communicating through the
00:04:38 00:04:41 structure of this website up here on the
00:04:40 00:04:43 menu
00:04:41 00:04:44 in the user interface and even down here
00:04:43 00:04:46 in the footer
00:04:44 00:04:48 like we are communicating these are the
00:04:46 00:04:50 three main things that we do right
00:04:48 00:04:52 and then we actually show off his work
00:04:50 00:04:53 so um we can do this for your business
00:04:52 00:04:56 too if you give us a call
00:04:53 00:04:58 and get set up with our outsourced web
00:04:56 00:05:00 team um what we do is between 500 and a
00:04:58 00:05:00 thousand dollars a month we will either
00:05:00 00:05:02 run
00:05:00 00:05:03 ads for you do seo for you but we'll
00:05:02 00:05:05 help you as you
00:05:03 00:05:07 do projects you just send them over to
00:05:05 00:05:09 us not only that but we take them
00:05:07 00:05:11 we will overlay them with a graphic so
00:05:09 00:05:12 that when they show up in google you can
00:05:11 00:05:14 see them
00:05:12 00:05:16 and if you notike here you know driveway
00:05:14 00:05:16 patios we're actually showing what they
00:05:16 00:05:18 are
00:05:16 00:05:19 and we're just showing off the work the
00:05:18 00:05:21 before and after work that he's doing
00:05:19 00:05:24 and then they get tagged right so we
00:05:21 00:05:26 have showing off the work and as you
00:05:24 00:05:26 show off the work people like to see
00:05:26 00:05:28 that
00:05:26 00:05:29 hey he does work he's got a pulse he's
00:05:28 00:05:31 there so
00:05:29 00:05:33 all of that leads to a good user
00:05:31 00:05:34 interface people click through our
00:05:33 00:05:36 website really well
00:05:34 00:05:38 um and the result is is that when you
00:05:36 00:05:40 search
00:05:38 00:05:41 driveway aprons near me which are a
00:05:40 00:05:42 bread and butter staple and most
00:05:41 00:05:44 concrete
00:05:42 00:05:45 operators because you know if you get
00:05:44 00:05:46 one you can say hey tok to your
00:05:45 00:05:47 neighbor you can get more
00:05:46 00:05:49 that's how that works again my name is
00:05:47 00:05:51 rob we are feedback wrench
00:05:49 00:05:53 and i tell you what when we help a small
00:05:51 00:05:54 business really our main thing is to
00:05:53 00:05:56 help you do
00:05:54 00:05:58 what's right we want to help you drive
00:05:56 00:05:59 sales and i think the biggest thing that
00:05:58 00:06:01 we do differently is that we're a great
00:05:59 00:06:03 combination of
00:06:01 00:06:05 custom web design we build amazing fast
00:06:03 00:06:07 clean affordable websites
00:06:05 00:06:08 then we hook you up with advertising
00:06:07 00:06:10 that actually works
00:06:08 00:06:11 did you know that you can go into this
00:06:10 00:06:12 we don't even have to because my client
00:06:11 00:06:15 has done such a good time
00:06:12 00:06:18 as google reviews in his seo but there's
00:06:15 00:06:20 we can use google paid search ads and we
00:06:18 00:06:21 can fill your funnel with construction
00:06:20 00:06:23 jobs so quick
00:06:21 00:06:24 we do a paid search ad so when people
00:06:23 00:06:25 search you know driveway aprons near me
00:06:24 00:06:27 you show up
00:06:25 00:06:29 and then we do a little tight what's
00:06:27 00:06:30 called a remarketing ad and basically
00:06:29 00:06:32 the first time they come to you through
00:06:30 00:06:33 this search ad and then after that what
00:06:32 00:06:34 we're gonna do is a little remarketing
00:06:33 00:06:36 ad
00:06:34 00:06:39 and that remarketing ad um is going to
00:06:36 00:06:42 allow us to show up on facebook to them
00:06:39 00:06:43 and uh so we would just serve up a small
00:06:42 00:06:46 ad on facebook
00:06:43 00:06:47 youtube bumpers and google display so
00:06:46 00:06:49 the first time they come to you and then
00:06:47 00:06:50 you just make sure that you show in
00:06:49 00:06:51 front of them a couple of times so that
00:06:50 00:06:53 they can make a choice to
00:06:51 00:06:54 take an action with you if you do that
00:06:53 00:06:56 i'm telling you we can command market
00:06:54 00:06:57 share we can help you grow your sales
00:06:56 00:06:59 and we'll just handle all this for you
00:06:57 00:07:01 we make life easy so good luck
00:06:59 00:07:03 god bless if you're interested in this i
00:07:01 00:07:04 just want to show you our website real
00:07:03 00:07:09 quick as i pull it up here
00:07:04 00:07:10 it's feedbackrench.com and i just
00:07:09 00:07:11 i love working with small businesses
00:07:10 00:07:13 that's really our bread and butter so if
00:07:11 00:07:15 you go to feedbackrench.com you can come
00:07:13 00:07:17 in
00:07:15 00:07:19 here's my beautiful face you can we do
00:07:17 00:07:21 the writing in the messaging
00:07:19 00:07:23 we do custom web design we do lead
00:07:21 00:07:25 generation ads and search engine
00:07:23 00:07:26 optimization you can dive in
00:07:25 00:07:28 and take a look at that when it comes
00:07:26 00:07:31 down to it we have a how it works here
00:07:28 00:07:32 so we take care of everything those are
00:07:31 00:07:34 again the same four
00:07:32 00:07:36 and as you go through here the first
00:07:34 00:07:38 thing we do is we start off so our whole
00:07:36 00:07:39 process is predicated on creating
00:07:38 00:07:41 amazing
00:07:39 00:07:42 messaging and writing for your website
00:07:41 00:07:44 we want to make sure that we're very
00:07:42 00:07:45 clear we're very simple
00:07:44 00:07:47 and people understand who you are what
00:07:45 00:07:48 you do and if you have a mission or a
00:07:47 00:07:50 purpose or values or
00:07:48 00:07:52 um just how your company positions
00:07:50 00:07:53 itself differently
00:07:52 00:07:55 i work with you to do that um we're
00:07:53 00:07:56 going to develop your core customer
00:07:55 00:07:57 profile
00:07:56 00:07:58 we're going to convey your mission
00:07:57 00:07:59 purpose and values we're going to
00:07:58 00:08:00 identify your company's core
00:07:59 00:08:02 differentiators
00:08:00 00:08:04 lead you through the nine sections of a
00:08:02 00:08:05 great website create compelling
00:08:04 00:08:07 conversion actions
00:08:05 00:08:08 and then optimize for clarity focus and
00:08:07 00:08:10 simplicity
00:08:08 00:08:12 the second thing that we do is we design
00:08:10 00:08:13 beautiful websites i think if you look
00:08:12 00:08:15 at all the websites that we've done they
00:08:13 00:08:16 are a notch above what your typical
00:08:15 00:08:18 website is
00:08:16 00:08:19 our web design team is fantastik
00:08:18 00:08:20 everything that we do is strong and
00:08:19 00:08:22 compelling branding
00:08:20 00:08:24 excellent user interface so we really
00:08:22 00:08:26 focus on just making it easy for people
00:08:24 00:08:28 and clear and it's built for
00:08:26 00:08:30 sophistikated paid advertising
00:08:28 00:08:33 and seo and yet it just looks good third
00:08:30 00:08:35 thing is i hook up the marketing machine
00:08:33 00:08:36 i won't get too much into this right now
00:08:35 00:08:38 but basically what we'll do is we will
00:08:36 00:08:40 make sure that you are hooked up
00:08:38 00:08:42 the best way for google ads and seo
00:08:40 00:08:43 microsoft bing advertising facebook
00:08:42 00:08:45 advertising linkedin
00:08:43 00:08:46 even if you're not going to use them all
00:08:45 00:08:48 i will you will have a piece of
00:08:46 00:08:49 machinery it's like getting a brand new
00:08:48 00:08:50 excavator
00:08:49 00:08:52 that you can grow your business with we
00:08:50 00:08:55 will show you how to do this
00:08:52 00:08:57 um the fourth thing we do is we create
00:08:55 00:09:00 ads and funnels that generate sales
00:08:57 00:09:02 we do it with search ads google my
00:09:00 00:09:04 business ads
00:09:02 00:09:05 social media lead generation and
00:09:04 00:09:06 retargeting so i already covered a
00:09:05 00:09:07 little bit of that
00:09:06 00:09:09 really what we want to do is when people
00:09:07 00:09:12 search your core services concrete
00:09:09 00:09:14 contractor concrete driveways
00:09:12 00:09:16 patios near me driveways near me
00:09:14 00:09:17 concrete patios near me whatever that is
00:09:16 00:09:19 or concrete driveways we're going to get
00:09:17 00:09:21 in front of them the fifth thing we
00:09:19 00:09:23 create content that ranks in search
00:09:21 00:09:25 engines and builds authority
00:09:23 00:09:26 sometimes people like to do that usually
00:09:25 00:09:27 not your niche
00:09:26 00:09:29 and then we will serve as your
00:09:27 00:09:31 outsourced marketing machine go to
00:09:29 00:09:33 feedbackranch.com we'd love to help you
00:09:31 00:09:34 good luck in your concrete
00:09:33 00:09:37 uh business i know that right now it's
00:09:34 00:09:39 hard to find and retain good people we
00:09:37 00:09:41 can help you do that too we run a whole
00:09:39 00:09:42 job system inside of these websites too
00:09:41 00:09:43 and
00:09:42 00:09:47 i hope that you have a great season here
00:09:43 00:09:47 good luck god bless