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copywriting google ads

Published on: August 6 2023 by pipiads

Apart from keyword targeting, your ad copy is the single most important factor in determining the success of your Google Ads campaign. It needs to be compelling and give users a reason to click on your ad instead of your competitors' ads or other listings. In this article, I will share the three best practices for writing effective ad copy in Google Ads.

- The importance of ad copy in a Google Ads campaign

- The multitude of options and ads that users see in Google Ads

- The need for compelling ad copy to drive clicks

1. Keyword Focus:

- Matching ad copy to the user's search intent

- Google rewards ads with ad copy that matches the keyword

- Ad quality score and ranking benefits of keyword-focused ad copy

2. User Appeal:

- Balancing ad copy for what Google likes and what users like

- Strong call to action: Clearly stating what users should do

- Giving users a reason to click: Promoting sales, unique selling points, etc.

3. Emotional Triggers:

- Underutilized skill in ad copywriting

- Arousing curiosity, amusement, and other emotions

- Examples of successful ad copies with emotional triggers

- The importance of balancing keyword focus and user appeal in ad copywriting

- The need for emotional triggers to make ads stand out

- Encouragement to experiment with ad copy and incorporate emotional triggers

- Mention of upcoming changes to Google Ads with responsive search ads

Question: What emotional triggers will you start adding to your Google Ads ad copy?

How To Write Amazing Ad Copy | Google Expert Reveals Top Tips (2022)

Do you want to run ads for your business without all the effort of creating photos, flyers, or videos? Or is that just me? Am I lazy? I might be lazy. Nonetheless, Google search ads are a great way to reach the right audience effectively and efficiently. Since the only creative required is ad copy, that ad copy better be outstanding. I'm talking like top of the test, gold star, just upper right corner. You know what I'm talking about. In this video, I'm going to teach you how to write ads optimized for Google. We'll also be joined by a Google ads expert to get all the tips and tricks. Be sure to check the description and download the ads kit created by HubSpot and Google to master your entire Google ads strategy. And subscribe to this channel and dig the notifications bell to get all the digital marketing updates.

All right, so you're going to meet our Google expert in just a minute. But before that, I want to tell you a little bit about how Google ads work. Google processes and wraps your head around this: 3.5 billion searches per day. And Google search continuously maps out the web and other sources to connect you to the most relevant and helpful information. By running Google ads, you can reach customers at the very moment they're looking to discover a product, learn about a new service, or buy something. And you can do so quickly and easily because, unlike social media platforms where you need captivating visuals to compete with all those food pics and Star Wars memes, Google search ads are almost entirely text-driven. So, you can focus solely on creating quality ad copy to get great results.

To help with that focus, we spoke to Mario Reese from Google Marketing Solutions to find out what she recommends when creating text for your Google ads. Text ads serve as a way to maintain your ads quickly and easily. They can be impactful without requiring creative resources. All you need are three parts: headline text, a display URL, and description text. According to Google, the standard ad headline is 30 characters, and the description text is 90. That's it. That's literally half a tweet. You could probably take a tweet you've already written and make that your Google headline. Is that smart? Don't do that. But shorter isn't always easier. Your Google ads have to be succinct and to the point. There's no room for long, elaborate explanations of your services or examples of your product. You need to hone your value proposition down to just a few words that have an impact. I'm talking laser focus. Like, you got to freakin' look at that. It needs to be so defined that you could make a light out of it. That's how good your value proposition has to be. Is this showing up on camera?

We asked Mario what to focus on when writing an ad. First, think about how to highlight what makes you unique. Whether it's your free shipping or dazzling variety, tell people and showcase the products, services, or offers that make you competitive. Then empower customers to take action. Make your products and services easy to purchase with calls to action like order now, sign up, or get a quote. Make it clear what the next steps are. Also, include at least one of your keywords to keep your ads relevant to what people want to see.

Mario's advice in action. Check out the two ads that came up when we searched for guitar lessons on Google. The first ad for Fender starts by highlighting the reputation for the brand. And when you're the world's largest guitar company, you can flex a little like this. Just like that. The copy reinforces the idea of authority by spotlighting the quality of their instructors. It also focuses on user needs such as ease of learning, plus the fact that you can learn thousands of popular songs. Personally, I'd love to learn Into the Thick of It by The Backyardigans. Not a guitar song, but I don't know, someone should do something about that. I think guitartricks.com unfortunately doesn't have a global reputation like Fender, so it relies on social proof instead, mentioning the three million people who have tried the program. The ad copy also uses terms like step by step and bite-size to convey the ease of their lessons. And there's a nod to buyer protection when stating 60-day guarantee. Each ad has calls to action, including learn to play and try it free today. And you can see the keyword lesson highlighted in the description text. That's Google's way to prove that what you search for is in line with what you got.

Would it have been better if the ad specifically said guitar lessons? Well, Google is advanced enough to detect if the words lesson and guitar both appear, just not in the same order. Ads default to this broad match when setting them up, but you can set it to phrase match or exact match. Broad match isn't giving you the results you need. So, which ad for guitar lessons is more effective? We can't tell you for sure without knowing how much each site is spending on Google advertising. But what we can tell you is that 74% of Fender's search traffic comes from paid ads and 26% from organic search. That could mean their ad copy is really good, or it could mean their organic search game is really bad. And Guitar Tricks is almost the complete inverse with only 16% coming from ads and 84% coming from organic search. Ultimately, it doesn't matter who's better as long as each company is getting a return on its ads that is greater than what's being spent. Personally, I think they're both doing a great job.

So let's get back to creating ad copy for your business. Start making lists of everything that is valuable about your product or service. Then go back and rewrite each value item in as few words as possible. From there, it's easy to assemble your ad copy by stringing together a few value items. Then keep testing variations to figure out which combinations get the lowest cost per click. Google makes this sort of test super easy by offering responsive search ads that do the testing for you. Responsive search ads are an exciting addition to the Google ads suite. They let you create an ad that adapts to show more text and more relevant messages to your customers. You can set multiple headlines and descriptions, and then Google ads will test different combinations and learn what performs best for specific customers.

A few final pieces of advice on creating great ad copy. One, make sure your landing page matches whatever you're advertising. You can lose a huge percentage of the business generated by your ad if the customer can't immediately find whatever it is they just clicked on. Two, use the Google search ads integration with the HubSpot CRM to optimize your targeting and drive high-quality leads. And finally, use ad extensions to make ads even easier for users to interact with. You can use ad extensions to provide additional details that can make your ads more relevant. These are helpful because they'll really make your ads stand out. Lead form extensions help you generate leads by letting people submit their information. Call extensions let you include a clickable phone number in your ad. Price extensions showcase offers in detail so people can find what they want more quickly and maybe not click if the price doesn't make sense for them. I saw an ad for a nice pair of Jordans once, and I was like, Nice! And then I saw the price, and I was like, Not nice. You almost got me, though.

Now that you understand a bit about writing the best Google ads, check out our free online digital advertising training at HubSpot Academy to learn more about ad copy as well as targeting, analytics, and more. And keep watching this channel for more expert tips on how to optimize all your digital marketing. Now, if you don't mind, I'm gonna go fall prey to some clickbait ads. All right, someone has to do it. We all have to be a statistic someday, you know? What? Today's my day. I'll see you next time. Like that. Just like that. I could have worn a shirt that makes me look huge, but you know what? It's not about me. It's about the company.

7 Tips To Write Google Ads Copy - That Actually Convert

If you're looking to write better Google ads, you've come to the right place. In today's video, we're going over seven amazing tips to help you write better Google ads copy that actually converts. This is like a little mini copywriting class all compacted into one video. So, before we jump in, please don't forget to subscribe to the channel if you're new here. And if you like the video and find value today, I really do appreciate it. Let's jump right in.

Tip #1: Always include a CTA (Call to Action) in your ad. This may sound obvious, but it's easy to forget. People need to know what action you want them to take or the action they'll be taking if they click your ad. According to a report by WordStream, popular CTAs in top-performing ads include get, buy, and shop. Make sure to match your call to action inside your ad with what you're seeing on the landing page for a seamless user experience.

Tip #2: Match ad copy with search terms. When someone searches for specific keywords, they're more likely to click on an ad that matches their search intent. Sprinkle your keywords inside your headlines, descriptions, and site link extensions.

Tip #3: Use ad modifiers when possible. Ad modifiers, such as keyword insertion, allow you to dynamically insert the user's search term into your ad. This personalizes the ad and increases the likelihood of clicks. You can also use modifiers like countdowns and location insertion to further tailor your ads to your audience.

Tip #4: Use the Google Ads variation tool. This tool allows you to test different variations of your ad copy to see which performs the best. It's hidden in the Drafts and Experiments section of your Google Ads account. Testing is essential for finding the most effective copy and landing pages.

Tip #5: Highlight unique selling points and benefits. Focus on what sets your product or service apart from the competition. Emphasize the benefits that users will experience by choosing your offering.

Tip #6: Keep your ad copy concise and compelling. Use strong language and compelling headlines to grab the reader's attention. Use power words and emotional triggers to make your ad stand out.

Tip #7: Use ad extensions to provide additional information and increase visibility. Ad extensions, such as sitelink extensions and call extensions, give users more options and information right in the ad. This can improve click-through rates and conversions.

In conclusion, writing effective Google ads copy requires attention to detail and strategic thinking. By including a strong CTA, matching ad copy with search terms, using ad modifiers, utilizing the Google Ads variation tool, highlighting unique selling points, keeping the copy concise and compelling, and using ad extensions, you can create ads that convert. Remember to continuously test and optimize your ads to maximize their effectiveness.

Get More Sales with this Google Ads Ad Copy

Improving your ad copy is one of the fastest ways to increase your click-through ratio, conversion rates, and the number of conversions your business receives with Google ads. Your ad copy is important because it directly affects your click-through ratio. Google only gets paid when someone clicks on your ad, so ads with a higher click-through ratio are rewarded by the algorithm. Additionally, your ad copy is the first thing users see about your business before they even get to your website. It is the determining factor of whether someone will click on your ad or your competitor's ad. If you want to increase the number of times users click on your ad instead of your competitors', you need to focus on three core elements: strong keyword focus, strong emotional trigger, and a compelling call to action.

When it comes to keyword focus, make sure your ad copy includes the exact keywords users are searching for. This improves your click-through ratio and is included in Google's ad quality score. A strong call to action tells users what you want them to do and the benefit they will get if they click on your ad. Finally, emotional triggers create curiosity, amusement, sadness, anger, or fear. These triggers make your ad stand out from your competitors' and increase the likelihood of users clicking on your ad.

For example, my best performing ad copy was for a search ad targeting one-bedroom villas in Seminyak. The keyword focus was one-bedroom Seminyak Villa, the call to action was sale on now, save up to 45, and the emotional trigger was skinny dip in your own pool. By using a unique and intriguing emotional trigger, my ad stood out from the competition and drove more clicks.

While it may take some extra time to brainstorm and come up with compelling emotional triggers, it will be valuable for your business in the long run. So start brainstorming and adding extra emotional triggers to your ad copy for your Google ads campaigns. And don't forget to optimize other aspects of your campaigns as well. To help you with this, I'm offering a free Google ads optimization checklist that outlines everything you need to optimize every 72 hours, every week, every month, and every 90 days.

Remember, keyword research is another crucial aspect of a successful Google ads campaign. Watch this free teaching video on how to do keyword research correctly. Thank you for joining me, and I look forward to seeing you next time!

ChatGPT Marketing - SEO, Facebook Ads, Google Ads, Copywriting Use Cases

Hey guys, in this video, we're gonna dive into the various marketing uses of Chat GPT. No need for a long introduction, let's jump right into it!

First off, Chat GPT is a chat variation of GPT-3 that you can access for free. All you have to do is create a quick account on OpenAI. There are no limitations on credits, so you can use it for 99.99% of marketing use cases without any problem.

Now, let's go over some marketing use cases for Chat GPT:

1. Blog articles: You can ask Chat GPT to generate a 600-word blog article on any marketing topic, like using chatbots. It's super simple and can save you time and effort.

2. SEO meta descriptions: After using Chat GPT to create your article, you can also ask it to summarize the text for an SEO meta description. Just make sure to edit it according to best practices for meta descriptions.

3. Twitter threads: Twitter threads have been trending in content marketing, and Chat GPT can help you create engaging threads. You can ask it to create a viral Twitter thread on any topic, like the importance of email marketing.

4. Facebook ad copies: If you're selling a product like a cat clicker, Chat GPT can generate catchy Facebook ad copies for you. It understands the niche and can create relevant content that stands out.

5. Google ad copies: Similarly, you can ask Chat GPT to generate Google ad copies for your product or service. It can create compelling titles and descriptions that catch people's attention.

6. Catchy company names: If you're starting a company that sells used cars, Chat GPT can help you come up with catchy company names. It's a great way to find a unique and memorable name for your business.

Now, it's important to note that while Chat GPT is a powerful tool, there are some things to consider. OpenAI might release a cryptographic key that can detect AI-generated text, which could potentially affect your SEO rankings. So, use it at your own risk and be cautious with its usage.

In conclusion, Chat GPT can be a valuable asset for various marketing purposes. It can save you time, help you overcome writer's block, and create engaging content. Just remember to use it responsibly and consider the potential consequences.

How To Use AI To Write Highly Clickable Google Ads

Welcome to the Limitless Money Hub! In this video, we'll be discussing how to write highly engaging and clickable Google ads with just a click of a button. Whether you're in any industry, this method will work for you. If you haven't watched the previous video in our Million Dollar Copy series, I recommend checking it out. By using the software I'll be introducing today, you can create captivating and effective Google search ads. Plus, I'll even give you the Million Dollar Copy course for free if you decide to use the paid version of this software. However, there is also a free version available, so you can still benefit from it if you're just starting out as an internet marketer or a business owner.

To begin, create an account and access the workspaces. In this tutorial, we'll focus on Google search ads. Start by selecting the industry you're targeting. You can import copy from your website to generate ads that are relevant to your business. The software will provide multiple versions of the description and headline, which you can use for your Google ads. You can also choose different writing styles, such as playful, confident, conversational, hard sell, or default.

Additionally, this software supports multiple languages, allowing you to create ads for different countries. You can use the generated copy for different clients and niches in the kitchen and commercial deep cleaning industry, for example. The software also provides a performance prediction score for each ad variation, helping you select the most effective ones.

This is just a glimpse of what you can achieve with this software. I'll leave the link below for you to explore further. You can start for free without the need for a credit card. If you're interested in the paid version, you'll also receive the Million Dollar Copy bonus course. Whether you're a beginner in internet marketing or a business owner, this software will greatly assist you in your copywriting endeavors.

Thank you for joining me in this video. I look forward to seeing you in the next one. Have a great day!

How to Write KILLER Ad Copy for Google Adwords Text Ads - Examples & Best Practices

Hey guys, in this video, we're going to discuss how to write killer ad copy that gets more clicks, generates more leads, and costs less. But first, let's understand what ad copywriting is. It's simply the art of persuading through written words. And when it comes to AdWords copywriting, it's one of the best ways to differentiate your ads from your competitors.

Imagine you're searching for a plastic surgeon in New Hampshire. You'll see your competitors' ads on the results page. But if you can write ads that stand out and appeal to your customers' emotional and logical needs, Google will notice. They'll see that your ads are getting more clicks and give you the benefit of the doubt. This means you'll pay less for cost per click and achieve higher positions easily.

Now, let's dive into the format of a text ad. There's a final URL where you can send traffic, three headlines, a path to add keywords to your URL, and a description. It's important to note that you should split your ad groups into categories to write relevant ads for each group. For example, if someone is searching for breast lifts without implants, they're more likely to click on an ad that specifically mentions this procedure. So categorizing your keywords will help you write ads that resonate with your audience.

To start the process, let's brainstorm different categories of people who might need plastic surgery. Some might want to enhance their beauty, while others are motivated by status and ego. There are also those who have specific utility needs or want to correct deformities. Understanding these categories will help you create ads that appeal to each group.

Additionally, there are logical reasons why people might choose your services over your competitors'. These reasons could include pricing, financing options, payment plans, insurance acceptance, and the desire for premium services. Some individuals might also prioritize safety and care about the doctor's expertise and the responsiveness of the staff.

When brainstorming, don't forget to consider location and convenience. Some people choose a plastic surgeon based on proximity and ease of access. Furthermore, results and proof of concept play a significant role in attracting potential customers. They want to see before and after photos and imagine themselves achieving their desired look.

Lastly, it's essential to research your clients' websites and your competitors' sites. Look for elements that resonate with potential customers, such as photo galleries, information about the staff, financing specials, and discounts. Understanding industry terminology and differentiating factors will help you create targeted ad groups and write compelling ads.

In conclusion, writing killer ad copy involves understanding your audience, categorizing your keywords, and tailoring your messages to meet their emotional and logical needs. By following these best practices, you can create ads that stand out, generate more clicks, and achieve better results for your clients. So, are you ready to take your ad copywriting skills to the next level?

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