core principles of google ads
push notifications” to bring users backto the appif they haven't been using it for awhileor if there's new content or featuresavailablethat they might be interested inthe last but not the least is personalizationso a good app experience is one thatfits the user's needsand interests and if you have the abilityto personalize the app experience forthe userit increases the likelihood of thatuser returning to the app and using itmore frequentlynow let's move on to monetization sothis is the part where you actually startmaking money from your app andthere are a couple of key elements hereone is ad format and placement so youneed to make sure that the ads arenot intrusive and that they don't ruinthe user experienceyou also need to make sure that you'reusing the right ad format for your appand for your users and you need to placethe ads in the right place so thatthey're visible to the user but they'renot getting in the way of the appexperienceand the other key element here isad targeting and optimization soyou want to make sure that the ads areserving to the right userswith the right interests and behaviorsand you want to optimize the adserving so that you're getting thehighest possible cpmnow let's wrap this up with some keytakeaways from the presentationfirst of all the ads ecosystem iscomplex and involves many players andtechnologiessecondly onboarding engagement retentionand monetization are the four mainaspects of in-app user experience thatyou need to focus on in order to build asuccessful appand finally it's important to keeplearning and staying up-to-date with thelatest trends and technologies in theads and app monetization industry inorder to stay competitive and maximizeyour revenue potential.
How Google Ads Works in 2023
Welcome to my free 10-part Google Ads teaching series called Get Google Ready in 2023. In this video series, I will not only show you how to set up every type of Google Ads campaign correctly, but also how to optimize these campaigns to save you money and generate more sales and conversions for your business. Before we dive into the specific campaign types, it's essential to have a basic understanding of how Google Ads works.
Here are the three core principles you need to know:
1. Google Ads is question-based. When a user completes a Google search, Google runs an auction on all the advertisers bidding for that keyword and displays the winning ads. The auction is not solely based on money; Google uses a formula to calculate the number one position based on CPC bid and quality score, emphasizing ad relevance.
2. Google Ads targeting options go beyond keywords. You can target audiences based on demographics, interests, devices, and time of day/week. Using different audience segments and exclusions can help improve ad performance.
3. Google Ads has two core bidding strategies: maximize conversions and maximize conversion value. You can use these strategies to increase revenue for your business by allowing Google to automatically increase or decrease bids based on data from your campaigns.
To get started with your Google Ads campaign, make sure you have a basic understanding of these concepts and watch the rest of the Get Google Ready in 2023 playlist. Also, don't forget to access my free Google Ads optimization checklist by following the link in the description below. Let's get ready to see success with Google Ads in 2023!
3 attention-grabbing YouTube ad strategies
YouTube ads are a great way to promote your brand and drive sales. To create an effective ad, you need to follow four core principles - Attention, Branding, Connection, and Direction (ABCDs). In this article, we will discuss how to capture and sustain your audience's attention with your YouTube ads.
Key Ingredients for Creating Effective YouTube Ads:
1. Jump in:
- Focus on the subject (product or person) and introduce interesting shots.
- Use tight framing and quick pacing to keep viewers engaged.
- Use a heartbeat narrative structure with multiple peaks to surprise viewers.
2. Support your ad storyline with audio and text:
- Use music, dialogue, or sound effects to strike an emotional chord with viewers.
- Mix in on-screen text to increase ad resonance.
3. Use bright high contrast visuals:
- Build your ads for mobile viewing.
- Use tighter framing, faster pacing, large text, brightness, and high contrast to make your ad visible and engaging on small screens.
To create an effective YouTube ad, you need to grab your audience's attention from the start and then sustain it throughout the ad. Use a compelling story, exciting audio, and visuals, and bright high contrast visuals to keep viewers engaged. Remember to follow the ABCDs principle to achieve short-term sales and long-term brand perception.
Here are my PROVEN strategies for Google Ads [from over 15,000 Hours of testing]
In this video, the speaker shares a proven strategy that can increase performance in Google Ads campaigns, regardless of the niche or industry being serviced. This strategy focuses on campaign structure and budget allocations.
- Budgets are set at a campaign level, so it's important to allocate them correctly to achieve the desired campaign structure.
- While having one keyword theme in each ad group is important, it's also crucial to consider the estimated cost per click and volume of traffic for each keyword theme.
- Separating campaigns based on traffic and cost can ensure that budgets are allocated correctly and not lost to high-cost keywords, allowing for more potential conversions and higher conversion rates.
- The speaker offers a free Google Ads optimization checklist to help with campaign optimization.
- Other recommended videos cover the one keyword theme method and ad copy best practices.
Proper budget allocation based on keyword themes, traffic, and cost can significantly improve performance in Google Ads campaigns. By separating campaigns, businesses can ensure that budgets are allocated effectively to achieve the desired campaign structure and maximize conversions.
Why use Key Values?
- Welcome to the Google Ad Manager privacy and audience video series
- In this four part series, we'll be learning about key values
- Today's video focuses on why we should use key values
Why Use Key Values:
- Key values are identifiers that enable you to define custom targeting
- They can be used for a variety of purposes such as identifying pages on a website, specifying parts of a page, or helping target other ad inventory
- They add value to your offerings when negotiating campaigns by providing extra parameters to better specify targeting criteria
- Key values help advertisers and buyers reach their intended audience or demographic, improving the effectiveness of campaigns
- They allow you to optimize the ads you serve based on key value targeting, engaging visitors and creating a loyal audience
- Imagine you run a local news app and website called World News Online with a sports section
- A sports company called Sports for Women would like to advertise their product to your sports audiences, specifically targeting females between 18-32 for their new line of women's running shoes
- Using key values, you can ensure this advertiser can reach their target audience with ads targeting directly on the sports page of your website
- You can label the ad slot on the sports page by assigning a key value called key equals page and then value equals sports
- You can set up additional key values for targeting like age and gender, as well as for specific sports articles
- When a user visits the sports section of your website or app and meets the targeting criteria, the line item would be eligible to show an ad
- Key values can help you meet the targeting criteria of your advertising buyers and develop new advertising partnerships
- Key values are an effective tool for defining custom targeting and improving the effectiveness of campaigns
- They allow for better communication of the value of your inventory to advertisers
- Dynamic and predefined key values are available for targeting based on user search terms and other criteria
- Key value data can be used to run reports and forecast traffic, improving advertising partnerships
- Stay tuned for the next video on setting up key values and don't forget to like and subscribe to our channel.
Increase Sales with Youtube Ads [Google Ads Video Campaign Set-up Guide]
Welcome back to my YouTube teaching series called Get Google Ready in 2023. In today's video, I'll be taking you through the step-by-step process of setting up your video campaigns in Google ads, which most people refer to as YouTube ads. But before I get into the details, I want to emphasize the importance of five core principles that your ads must have to see success with video ads.
The Top 5 Core Principles:
1. Strong hook: Give the person a reason to watch your ad within the first six seconds.
2. Build desire or highlight a problem: Create desire or identify a problem that the user is facing.
3. Introduce your product as the solution: Your product should be the solution to the problem or desire that you created.
4. Communicate trust and brand authority: Make sure that your ad communicates trust and brand authority.
5. Strong call to action: Provide a clear call to action that tells the viewer what you want them to do and how they can complete that action.
Now that you know the top five core principles that you need in your ads, let's move on to the campaign structure that you need to be using for your YouTube campaigns.
The Campaign Structure:
To see success with your YouTube campaigns, you need to separate out your different audiences. Here's an example campaign structure that you can use:
1. Campaign: Google Ads video or YouTube campaign
2. Ad Group 1: Targeting larger amounts of YouTube channels based on their core audiences or interests.
3. Ad Group 2: Targeting specific channels that are your core buying markets for your product or service.
It's important to note that you can also run this as two separate campaigns to better control your budgets and spending between the two ad groups.
Now let's move on to the step-by-step process of setting up your video campaign in Google ads.
1. Choose your campaign objective: Sales or leads.
2. Choose your conversion goals: Remove any that aren't relevant.
3. Choose your video campaign type: Drive conversions.
4. Write your campaign name: Use a naming convention that makes it easy to know what you're targeting.
5. Choose your locations: Target specific locations if desired.
6. Choose your language: Only have one language per campaign.
7. Choose your bidding strategy: Start with maximize conversions.
8. Write your daily budget amount: Set a daily budget or a campaign total.
9. Choose your ad selections: Add site links if desired.
Setting up a successful video campaign in Google ads requires following the top five core principles for your ads, separating out your different audiences, and using a well-structured campaign setup. By following the step-by-step process outlined above, you'll be on your way to setting up a successful video campaign in Google ads.
Google Ads Tutorials: Creating a Performance Max campaign
The digital world is constantly evolving, and the use of search engines has become a necessity for individuals and businesses alike. Google and YouTube are two of the most popular search engines, with Google dominating the market. In this article, we will explore the significance of these search engines and the impact they have on the digital landscape.
Google vs. YouTube:
Google is primarily a search engine that provides users with relevant search results for their queries. It also offers various services such as Google Maps, Google Drive, and Google Calendar. On the other hand, YouTube is a video-sharing platform that allows users to upload, share, and view videos. While Google offers text-based search results, YouTube provides video-based results.
The Significance of Google:
Google is the most widely used search engine, with over 90% of the search engine market share. It offers various features such as Google My Business, which helps businesses manage their online presence, and Google Analytics, which provides insights into website traffic. Google's search algorithm is constantly evolving, and it considers various factors such as relevance, quality, and authority when ranking websites.
The Impact of YouTube:
YouTube has over 2 billion monthly active users and is the second most visited website in the world. It provides a platform for businesses to showcase their products and services through video content. YouTube's algorithm considers factors such as watch time, engagement, and relevance when ranking videos. It also offers advertising options such as TrueView ads, which allow businesses to reach their target audience through video ads.
Google and YouTube are powerful tools that have revolutionized the way we search for information and consume content. Businesses must understand the significance of these platforms and utilize them effectively to reach their target audience. Whether it's through text-based search results or video content, Google and YouTube provide endless opportunities for businesses to grow and succeed in the digital landscape.