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cost of youtube ads

Published on: February 6 2023 by pipiads

Have you ever wondered how much it costs to advertise on YouTube? Well, you're not alone. As a YouTuber, I get asked this question quite often. In this article, I will break down the process of YouTube advertising and how much it costs for the advertiser, YouTube, and the YouTuber.

The Bidding System:

Similar to Facebook, YouTube is a bidding system. It's like an auction where advertisers bid on the placement of their ads. The more bidders there are and the higher the value of the item, the more each bidder is willing to pay. Advertisers can choose specific videos, channels, or keywords to show their ads on, and they can also upload custom data to retarget specific audiences.

The Cost for Advertisers:

Advertisers pay for each impression or click on their ad. The cost depends on the bidding system and how much the advertiser is willing to pay. YouTube charges the advertiser only if the viewer watches at least 10 seconds of the ad. If the viewer clicks on the skip ad button, the advertiser doesn't pay.

The Cost for YouTube:

YouTube takes a cut of the revenue generated by the ads. They split the revenue with the YouTube channel owner. The exact split is unknown, but YouTube does this to incentivize creators to create more content, which brings more viewers and advertisers to the platform.

The Cost for YouTubers:

As a YouTuber, you can earn money from showing ads on your videos. The amount you earn depends on the number of views and clicks on the ads. However, the exact amount varies depending on your market and audience.

Tips for Advertisers:

Advertisers should find a middle ground when it comes to bidding. Bidding too high can drain the budget quickly, while bidding too low can result in YouTube not showing the ads at all. Advertisers should also consider retargeting specific audiences to get the most out of their ads.

In conclusion, the cost of YouTube ads depends on the bidding system and how much the advertiser is willing to pay. YouTube takes a cut of the revenue generated by the ads, and YouTubers can earn money from showing ads on their videos. Advertisers should find a balance when it comes to bidding and consider retargeting specific audiences to get the most out of their ads.

YouTube Advertising Costs Explained

Hey everyone, welcome to the Surfside PPC YouTube channel. In today's video, I'll be discussing YouTube advertising costs and answering the question, How much does it cost to run YouTube ads?

Controlling Budget:

- Advertisers have complete control over their budget and how much they spend.

- Total spend budget can be set for a campaign.

- Daily budget can be set for a YouTube video advertising campaign.

- A Target CPA can be set for optimizing a campaign for conversions.

Campaign Examples:

- A campaign with a total budget of $500 has spent $63.36 so far.

- Average cost per view is around 8 cents.

- Average CPM is $4.97.

Calculating Costs:

- To calculate costs for a certain number of views or impressions, multiply the number by the cost per view or CPM.

Overall, YouTube advertising costs can be controlled by the advertiser and depend on factors such as budget, targeting, and optimization. By understanding these factors and monitoring campaigns, advertisers can achieve successful and cost-effective YouTube advertising campaigns.

I Spent $100 On YouTube Ads To Grow My Channel and Got ____ Views... 😲

Testing the Effectiveness of YouTube Ads

Many YouTubers suggest reinvesting earnings back into the channel to grow the viewer base. In this article, we will explore whether buying YouTube ads is an effective method of growing a channel.


The plan is to spend $100 on a YouTube ad to promote a video that teaches viewers how to sign up for free stocks on Weebly. By promoting this video, we hope to break even or even make a profit by receiving free stocks for every sign-up using our link.


1. Determine which video to promote: The video teaching how to sign up for free stocks on Weebly is chosen.

2. Select target audience: Avid investors in the United States between the ages of 18-34 and male.

3. Set daily budget: $25 for four days.

4. Apply promotional code for $150 in ad credit.

5. Wait for ad to run overnight.

6. Receive disapproval email from Google due to sensitive events mentioned in the video.

7. Edit video to remove sensitive events and resubmit ad for review.

8. Call customer support for further assistance.

9. Wait for approval and for the ad to run its course.


The ad was successful in boosting viewership and gaining subscribers. We were able to make back the cost of the ad in free stocks received from Weebly sign-ups.

Buying YouTube ads can be an effective method of growing a channel, but it requires careful planning and execution. It is important to ensure that the video being promoted meets the guidelines set by Google to avoid disapproval. Additionally, the target audience should be selected strategically to ensure the ad is reaching the intended viewers.

The Real Cost Of Running A YouTube Ads [2022]

In this article, we will be discussing the real-world data on how much YouTube ads actually cost. We will cover the cost per view, cost per click, and cost per subscriber, along with different targeting options and their associated costs. We will also discuss the effectiveness of cheap views and the cost of growing your YouTube channel through ads.

Key points:

- Cost per view on YouTube ads is between four to seven cents, with targeting options affecting the cost.

- Remarketing campaigns targeting people who have watched your channel for over a day or 540 days will cost significantly less than targeting people who have watched in the past 30 days or less.

- Targeting channels and custom intent audiences using keywords are the best targeting options for cost-effectiveness.

- Cheap views, costing one to two cents, can be achieved by targeting specific countries or using worldwide targeting and setting a maximum bid of three cents per view.

- Cost per click on in-stream ads can increase rapidly with increased spending, and a lower budget can lead to better cost per click, views, and conversions.

- Cost per subscriber is high, with remarketing viewers costing $1.52, remarketing active viewers costing $2.42, and using similar audiences for a cold audience costing over $3.

- Growing your YouTube channel through ads may not be worth the cost unless you have a business, product, or monetization strategy outside of YouTube Adsense.

In conclusion, YouTube ads can be a cost-effective way to grow your channel if you have a clear monetization strategy. Targeting specific audiences, such as channels or custom intent audiences, can also help reduce costs. However, the cost per subscriber is high, and growing your channel solely through ads may not be worth the investment. It is essential to analyze your data and make informed decisions based on your specific goals and budget.

YouTube Ads Cost [How Much You Should Expect To Pay]

How Much Do YouTube Ads Cost?

Hello everybody, hope you're having a wonderful day. This is Corbin from Zoco Marketing and today we are talking about how much YouTube ads cost. There are a lot of different factors that go into answering this question, but I'm going to jump right in and give you the general range.

Short Answer:

The average cost of a YouTube ad is about 10 cents to 30 cents per view. This equals out to $100 to $300 per thousand views. However, the cost can vary depending on different factors.

Factors that Affect the Cost of YouTube Ads:

1. Location: If you're targeting places with a higher disposable income, you may end up paying more per view.

2. Audience Targeting: Different ways of targeting your audience can affect the cost per view. The more detailed and specific your targeting is, the lower the reach and higher the cost per view.

3. Ad Type: Different types of ads have different costs per view.

4. Bidding Type: How you bid for your ad space can also affect the cost.

Audience Targeting:

The actual audience niche is very important for the cost per view as well and will have huge variations and fluctuations. The different ways to target people inside of YouTube include detailed demographics, affinity audiences, life events, in-market audiences, custom intent, customer match list, and remarketing list. Generally speaking, the higher the reach, the lower the cost per view.

Highest Paid YouTube Channel Niches:

If you started a YouTube channel, you would be paid the most if you had an ecommerce, real estate, insurance, stock market, loans, mortgage, lawyers, attorneys, or credit niche. This is because more advertisers are bidding on video space on those ad spaces on their videos. Expect to pay more for those niches.

The average cost of a YouTube ad is about 10 cents to 30 cents per view. However, the cost can vary depending on location, audience targeting, ad type, bidding type, and niche. By understanding these factors, you can better optimize your YouTube ads and get the most value for your money.

YouTube Ads Cost 2021: Is It Worth It?

- In this video, viewers will learn the three factors that determine the cost of YouTube ads, how much they can expect to pay, and strategies to reduce ad costs.

- Host introduces himself as Jason and encourages viewers to subscribe for digital marketing trends, tactics, and strategies to grow their business.

Factor 1: Type of YouTube Ad:

- There are four main types of ads: in-stream, discovery, bumper, and out-stream.

- In-stream ads are billed on a pay-per-view basis and viewers can skip after 5 seconds. If the ad is less than 30 seconds, payment is required for every view. In-stream ads should be at least 31-45 seconds to avoid paying for every view.

- Discovery ads are paid for every click and show up in suggested or search results. They are less expensive than in-stream ads because viewers have to click on them.

- Bumper and out-stream ads are pay-per-view and not recommended for beginners.

Factor 2: Targeting:

- Targeting options are based on the type of content viewers are watching or the type of person the advertiser is targeting.

- Focused targeting means higher costs but more ideal customers. Broad targeting means lower costs but more uninterested viewers.

Factor 3: Quality Score:

- Quality score is the display rank of the ad and determined by YouTube's evaluation of the ad's relevance to the viewer.

- Lower quality scores result in higher costs and lower reach.

- Viewers can expect to pay based on their monthly budget and the type of ad they choose.

- Focused targeting and higher quality scores result in higher costs but more ideal customers.

- Lower quality scores result in higher costs and lower reach.

- Host encourages viewers to hit the like button and offers strategies to reduce ad costs.

YouTube Advertising Cost (What Do Average YouTube Ads Cost?)

Are you interested in knowing the average cost per view on YouTube ads? In this article, we will provide you with some actual examples and screenshots from different accounts to give you a better understanding of the cost per view. However, keep in mind that the cost per view doesn't always correlate with the results you are looking for.

Defining a view:

Before we dive into the different examples, let's define what a view is on YouTube. A view is counted when someone watches 30 seconds or more of an in-stream ad during another YouTube video. If the ad is shorter than 30 seconds and the viewer watches the entire ad, it is also counted as a view. However, if the viewer skips the ad before 30 seconds, it is not counted and you don't have to pay.


1. Campaign A: 9 cents per view, Campaign B: 25 cents per view, Campaign C: 11 cents per view, Campaign D: 7 cents per view.

- Although Campaign A has the best cost per conversion at 6.29 cents, it is not the only campaign that is profitable. Depending on the targeting options, you may have to pay more per view for higher quality leads that are more likely to convert. Therefore, campaigns like Campaign C and D may also be profitable even though they have a lower cost per view.

2. Campaign A: 43 cents per view.

- This campaign targets a very specific audience that is also desirable to other advertisers. Therefore, the cost per view is higher, but the conversions are about $9.50 per conversion, which is good.

3. Campaign A: 28 cents per view, Campaign B: 6 cents per view.

- Although the cost per view is different, the cost per conversion is almost the same for both campaigns. However, the type of targeting used in Campaign A leads to more sales, so it may be worth paying more per lead.

4. Campaign A: 22 euros per view, Campaign B: 10 euros per view.

- Placement targeting tends to have the highest average cost per view but also the best quality traffic. Therefore, if you are just starting a campaign and don't have any data, it may be worth paying more for placement targeting.

In conclusion, the average cost per view on YouTube ads varies depending on the targeting options, audience, and campaign goals. It is important to focus on the cost per conversion and put your budget where it will lead to the most sales. Keep testing different targeting options and don't be afraid to pay more per view for higher quality leads that are more likely to convert.

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