CPM Visível - Google Adwords - por Leandro Martinez

Você que usa o Google Adwords e faz campanhas na Rede de Display conhece a nova métrica chamada CPM Visível? Se a sua resposta for, não fique por aqui que a gente vai ver mais um pouquinho sobre isso. Olá, O meu nome é Leandro Martinez da Basta1Click e hoje eu tô aqui pra falar um pouco sobre esse novo formato chamado de CPM Visível ou vCPM. Uma das formas disponíveis pra você comprar mídia na Rede de Display hoje, além do tradicional modelo CPC, é o modelo chamado CPM, que significa custo-por-mil-impressões. Isso significa que você vai pagar pro Google a cada MIL Impressões que o seu anúncio receber. Muitos anunciantes se questionam sobre a efetividade desse formato, já que você não consegue medir com precisão o retorno que ele te dá e nem se o usuário realmente viu o seu anúncio, e com razão. O Google fez um estudo e descobriu que cerca de 56% dos anúncios gráficos NUNCA são vistos. Entre os vários motivos, um deles é que esses anúncios aparecem no que é chamado de abaixo da dobra, que é aquela parte do site que vai ser vista só depois que o usuário der a primeira rolagem. Pensando nesse problema, algumas instituições, incluindo o Google, fizeram uma parceria pra pesquisar sobre o conceito de Impressão Visível, que é uma forma de medir se banner tá realmente visível ou não para o usuário, e dai o termo CPM Visível, que significa custo-por-mil impressões visíveis. O Google vai medir isso através de uma tecnologia chamada Active View, presente nos sites da Rede de Display, que vai permitir que o AdWords determine a CADA impressão se seu anúncio está em uma posição visível para o usuário. A Impressão Visível vai valer tanto pra anúncios de Texto quanto pra Imagem ou Vídeo na Rede de Display. Para os anúncios de texto e imagem vai ser considerada uma impressão visível quando pelo menos 50% dos pixels do anúncio estiverem visíveis na tela do usuário por um segundo ou mais. Pras imagens que ultrapassam 242.000 mil pixels, que é a multiplicação entre a altura e a largura da imagem, a porcentagem cai pra 30%. Então, se a gente pegar o formato Retrato, por exemplo, que tem 300 por 1050 pixels, a gente multiplica os dois valores e chega em 315.000 mil pixels, ou seja, se 30% desse banner estiver visível na página por 1 segundo ou mais, será considerada uma Impressão Visível. Para vídeos também vale os 50%, mas o tempo mínimo é de 2 segundos ou mais. Pra você verificar os seus resultados de Impressões visíveis, você só precisa adicionar as colunas, que por padrão não vem ativas na sua conta. Você pode fazer isso acessando uma dessas 4 abas: Campanhas, Grupos de Anúncios, Anúncios e Rede de Display. Dentro de uma das abas, é só clicar no botão Colunas, selecionar, Modificar Colunas e acessar a opção Desempenho (Active View). Lá você vai ter um monte de opções disponíveis pra adicionar Alguns avisos importantes sobre esse assunto. O primeiro: Todas as campanhas de Display que usam o formato CPM vão ser automatikamente migradas para o CPM Visível, e isso já começou a valer pra algumas contas. Item número 2, esse formato não tá disponível para campanhas que segmentam Aplicativos em celular. Se você selecionar esse tipo de lance e criar anúncios para aplicativos no celular, seus anúncios não vão rodar. Número 3, o lance de CPM Visível só vai tá disponível pras campanhas que tiverem a opção ‘Apenas na Rede de Display’ selecionada nas configurações da campanha. Bom, eu partikularmente não sou muito fã do formato CPM exatamente por essa falta de controle, mas acho essa mudança vai agregar mais valor pro formato e, principalmente, poupar dinheiro de muito anunciante. Bom, pessoal, espero que vocês tenham gostado. Se você gostou do vídeo, dá um curtir aqui no canto, compartilha se essa informação serviu pras suas campanhas ou se você tiver com qualquer dúvida, deixa um comentário pra mim aqui em baixo e se inscreve no nosso canal pra ficar por dentro, sempre que sair um vídeo novo sobre Adwords. Te vejo na próxima. Até mais.

Every Single Google Ads Bidding Strategy For Youtube Video Ads Explained

in this video i'm going to show you all of the youtube ad spitting types so you can choose the right bidding type and be able to scale your ads profitably. if you watch this whole video, you'll know exactly which bidding type to use in which situation, which will save you a lot of money. so make sure to smash that like and subscribe button. so the youtube algo gives me some love, all right guys. so before we get into each of the individual bidding types, i want to show you where you can find this in google ads. so what you'll do is you'll click this plus button to start a new campaign, click create a new campaign. usually, if you click without a goal, it will give you all of the options, and that kind of allows you to see the various options. so if you click on video, you can essentially choose from different campaign subtypes and each of these subtypes will have different bidding types, right? so, for example, if you do drive conversions, you'll get basically maximize conversions and target cpa, which are kind of the bidding types that are focused on getting you conversions. and then if you go in here and you click on, let's say, custom video campaign and in this one you could, basically you have the options of target cpm, maximum cpv, and then there are other options as well, right, if you want to go into an ad sequence at campaign where you show people different ads in a row, you're gonna have target cpm and maximum cpv. so essentially, depending on which campaign subtype you choose, you're gonna have different options. so i have another video you should watch if you're interested in learning about all the different subtypes and so on, and that's this video right here, which is types of youtube ads, explained ad formats for maximum roi. so i'll make sure there's a card or something so you guys can watch that. so let's tok about the first type, which is cpv bidding. so cpv bidding stands for cost per view bidding and what you're doing is you're bidding for the cost per view that you're willing to pay. so you're telling google that, hey, i'm willing to pay 70 cents for my video to be shown on this, basically placement. so with cpv bidding, you are basically getting charged whenever somebody watched 30 second of your video or if they click on the ad, interact with it in some way. so we find that cpv bidding these days just does not get great results as compared to target cpa or maximize conversions. so i would avoid using it. now let's tok about target cpa. so with target cpa, you're basically telling google what you're willing to pay per conversion. so google will deliver you as many impressions as it can to your target audience, as long as it thinks that it can achieve that goal, right? so if you give google a very unrealistik bid or very low bid, uh, your campaign's simply not going to spend because the algorithm's just going to think that, all right, this bid is not high enough to actually get results. so the way this works is: google is an auction, right? so if you're bidding a certain amount for conversion, google is going to see if it actually is realistik while still being competitive in the auction, right? so? so the way you want to think about it, it's a complicated machine algorithm whose goal it is to make google as much money as possible while also getting you conversions in that target cost per conversion range that you want to get. so i'll give you an example: right, if you have a daily budget of 500 and a bit of 10 cost per lead, end up getting 14 per lead, right? that's what google's able to get you. then google might actually not spend the full budget. they may only spend 200 to 300 so that it reduces the cost for conversion. because if you spend more budget it goes out to a bigger, broader audience and your cost per conversion creeps up. so the danger with this bidding type is that you may not actually spend your full budget. so you need to be aware of that. now the way that you get charged is on impressions, on a cost per thousand bases. so essentially you're telling google: hey, i want to aim for, let's say, a 15 cost per conversion. google goes out there in its black box and figures out: all right, we can place this ad on these placements and get them a certain cost for conversion based on the machine data we have, and then we'll also be able to charge a certain impression amount for that placement, because the way they charge you is based on an auction system. so if there are other advertisers that are telling google: hey, i want to compete for this ad space and i'm willing to pay a higher cost for conversion, then google's just going to give them more ad space because they can charge that advertiser higher cost per thousand impressions. so it's a little complicated. it's hard to kind of explain in a very late person way, but the way you think about it is that google wants to make the most money possible, so you want to make sure your bid is somewhat high so you can actually get the algorithm to spend. so for accounts with conversion history, target cpa is by far the best bidding method because it can get you really great cost per conversions at a really high scale, because essentially, google's going out to try and get your conversions as low as a cost as it can to hit your target cpa bid. so you need to keep that in mind. so the next bidding type is maximize conversions. so with maximize conversions, the way it works is that google tries to get you as many conversions as it can for that budget that you're spending. so if you have a 500 budget, google tries to get you as many conversions as it can. right, it's not worried about cost per conversion, it's not worried about, you know, hitting a certain cpa. it just says you're telling google: hey, go spend that 500, get as many conversions as possible, and it will go and spend that money pretty much almost every single time. sometimes it will overspend. now you get charged on impressions on a cost per thousand basis with this. so it's great for new accounts because google will spend and allow you to collect data. sometimes with newer accounts, target cpa can be really slow to spend and get you that data right. so with new accounts it makes a lot of sense to set up some maximized conversion campaigns, get that data in and then switch to target cpa after you maybe had 100 to 200 conversions at the account. so this is usually our preferred bidding type for new accounts until we see that either target cpa campaigns are firing consistently. so we'll always like test some target cpa campaigns on the side, and usually around 100 to 200 conversions is where target cpa starts firing more consistently. now the last bidding type is target cpm, and this is again an option in certain ad formats like video ad sequences. so the way target cpm works is that you bid per thousand impressions. so you're basically saying: hey, google, i want a thousand impressions, this is how much i'm willing to pay. so essentially, optimizing for lower impression cost, right, and that's not views, because views is 30 seconds. impression is them just seeing the ad. so if you're bidding a target cpm of five dollars and you have a budget of fifty dollars a day, google will try to get you impressions that are cheaper than five dollars per thousand impressions, right? so you essentially trying to say, hey, i'm willing to pay five dollars for a thousand impressions and google will try to hit that basically cost per impression and get you that within the budget you're spending. we rarely use this. this is more for branding. honestly, it's not something i'd recommend if you're trying to run a direct response campaign, actually get clients. so this is more of something where, hey, you want to just be all over a city and you know, i don't know, maybe you want to be famous or something right, but this is not really great for quality engagement or quality views. so, guys, i hope you enjoyed that video. if you want to learn more about the different youtube ads subtypes and formats, click the link above or below. there'll be a link to go into all the different youtube ads formats out there. an

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Google Display Remarketing Experiment (Target CPM vs CPA)

bocah. Oke, teman-teman, kembali lagi di channel YouTube Rendra sedoya. kali ini saya akan membahas 1 topik yang kadang diperdebatkan gitu ya sama advertiser. jadi sebagian dari mereka mengatakan bahwa untuk display marketing itu harusnya cukup dengan menggunakan target cpm. ya, dan sebagian lagi, termasuk saya, lebih cenderung menggunakan target CPU atau maximized conversion. ya, atau bidding, yang memang fokusnya di conversion, yang kita kenal sebagai Smart wedding. ya, jika memang gol dari campaign tersebut conversion gitu, jadi nggak peduli dengan audience yang kita targetkan, walaupun memang sudah, I hope, audiensi ah. Ya, karena memang kita tidak ekspan targeting dan memang hanya menargetkan orang-orang yang sudah visit website kita. ya, Tapi ketika kita lihat, ya, kebetulan di sini ada satu studi kasus yang saya kerjakan jadi basecamp, ya, ini basecamp, ini kempet yang sebelumnya memang sudah running, yaitu kem penri marketing yang menggunakan target cpm. ya, kemudian saya hendel Tempenya dan saya coba tes dengan menggunakan target cpa. Nah, jadi kita bisa lihat nih perbedaan hasilnya. ya, Nah, semuanya mereka itu jauh ia menganggap bahwa dengan target cpm itu akan mendapatkan impresi yang optimal. Ya, karena ya, tugasnya hanya untuk Rich lah, gitu ya. Jadi bagaimana iklan ini dengan budget sekian bisa menjangkau semua target audience? ya, semaksimal mungkin. jadi cpm nya bisa murah begitu ya, dan tidak harus memaksa sistem untuk memfilter lagi orang-orang yang mengkonversi gitu nah, tapi kenyataannya nggak gitu-gitu ya. Jadi tetap saja bahwa ketika, Walaupun audiensnya memang sudah sangat tertarget ya, apalagi remarketing guys yang kita gunakan sebagai audiencia, itu tetap aja ya sistem Hai butuh tahu Sungai golnya kita itu apa ya, Apakah hanya sekedar Rich dan impression atau brand awareness ya, Atau memang ke conversion gitu. jadi ketika kita tes campaign ini, Ya, dengan eksperimen, nah, bahwa hasilnya akan seperti ini, ya, Yang yang saya dapatkan gitu ya jadi dari kosnya sebenarnya tidak beda jauh gitu ya untuk spending, yaitu mirip-mirip ajalah. bahkan yang trail ya, ini lebih sedikit itu ketimbang yang B slime base Oke, spending nya lebih bagus justru ya, disini kita bisa lihat differentiate nah, impression nya itu, kalau dilihat impression nya ya emang lebih bagus, lebih menang itu karena bebas ini yang pakai target cpm, ya impression nya menang gitu, jadi dia bisa lebih menjangkau orang-orang yang ditargetkan audiensnya Ya, sementara audience ini samakan ya orang-orang yang memang sudah out. sebenarnya itu Oh ya, kliknya disini lihat nih responnya udah beda nih, ya, gitu, responnya udah beda. jadi dari sisi CTR nya pun ya lebih besar ini karena impression ini besar, tapi yang klik lebih sedikit daripada yang trail. ya ada di sini respon, Ya, orang Yahudi, anti udah beda. ya, artinya yang base ini memang fokusnya di impression. ya, cpm itu fokusnya impression, fokusnya di brand awareness, fokusnya di Rich gitu. Tapi ketika bicara soal kualitas traffic yang dibawa, yang didapatkan, gitu ya ini berbeda gitu. ya di sini pembuktiannya ya, Sehingga ke sininya juga udah beda nih. ya, lihat CPC nya ini malah lebih mahal ya, dan yang paling bener-bener Hai sangat membedakan di sini. ya, ini beda jauh banget gitu. bayangkan aja: 4 berbanding 110 konversinya. ya, jadi, bicara soal bidding, strategi ini memang semakin kesini ya, Menurut saya, semakin Smart lah gitu ya sistemnya Google, semakin Semar, semakin paham gitu ya arahnya ini mau dibawa kemana gitu. Jadi kalau saya bilang dinding strategi itu ya mesin utama dari sih Google itu sendiri, ya, kita mau fokus ke mana nih campaign kita jadi, kalau misalnya kita golnya Let's, ya saya segitu Kan conversion yaudah nggak, udah nggak pakai lagi yang namanya maximized klik gitu ya dulu sepertinya gitu, ya dulu sepertinya banyak termasuk saya juga masih menggunakan Maxim Escape dulu diawal itu, Kalau sekarang sih bisa dibilang enggak ya itu jadi enggak pakai lagi maksimal klik untuk conversion gitu, jadi lebih memilih manual CVC dicentang enhance nya gitu. Kenapa? karena enhanced PC itu dia ada fokus conversion, walaupun bidding, yaitu masih dilevel klik gitu jadi setingkat dibawah target cpa dan Maxime conversion ya, setingkat di bawah ya, tapi buat saya itu setingkat di atas dari maximise klik. ini beda cerita. kalau memang golnya ke concave traffic, yeah, traffic kecp, cek, klik, gitu ya, Nah, mungkin maximes lebih unggul. Sama halnya dengan yang ini: ya, target cpm fokusnya: Ya, bagaimana bisa mendeliver iklan, ya, dengan impression yang maksimal, dan kalau hitung biaya, cpm nya harus lebih murah, gitu Ya, tapi kan ini konteksnya beda, gitu, kita tidak lagi melihat the cost per mile nya. ya, itu, kita juga percuma dapat impression yang tinggi, tapi gold utamanya tidak tercapai itu ya, jadi Perbedaannya sangat besar. Nah, kalau udah jauh, seperti ini, ini sebenarnya tidak perlu menunggu waktu sampai dua minggu atau lebih, gitu, ya, ini sebenarnya bisa. ini kan sekitar satu mingguan. ya, ini saya bisa langsung apply eksperimen karena datanya udah jauh banget. ya, kita bisa lihat disini diference juga. yo, wes seperti itu. penjelasan Hai di video kali ini mudah-mudahan bermanfaat. jangan lupa subscribe, ya like dan juga share buat teman-teman lainnya. tangki semua.

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AdWords CPM Campaign - Part 1

hey guys, I'm back again. honestly, I've been recording, for I don't know, the last couple hours or so, trying to figure out exactly how to show you and what the best route is to get a campaign that can produce, you know, forty, six thousand impressions and about several day time frame. these are- this is the cost per thousand impressions campaign, this one, actually, you start bidding on how many times one thousand impressions are going to happen on your account and what you do is you set up a bid strategy for viewable CPM and you bid on those thousand impressions and then you get as many clicks as you want within those impressions and it doesn't cost you any more or any less. it actually does give you a breakdown away. your average average cost is average cost per click and then also the average cost entirely. you can actually see here if you go into the brand. well, why don't we actually show you from scratch what kind of settings we had previously before we take you into the one that I'm actually doing right now? I've gone through several different optimizations with it over the last couple days and actually yesterday looks like the traffic went down just a tiny bit, but after a couple tweaks today I got it up to about six more clicks. if you want to take a look at the impressions and how they're lasting each day, the impressions right here can actually take a look. that is a click of six out of thirteen thousand two hundred and forty six impressions for that day. that ad had shown on a viewable device, either on an application that a person's on at that moment or different websites throughout the Google Display Network. you can actually target two and these people had actually shown an interest in purchasing a vehicle within the last you know several days, last month or so. they have this tracking capability where they know which websites people usually frequent when they're purchasing new vehicles, so we can use that to target out to an effective market throughout. here again, going back to the impressions, we got about eight thousand, only about seven. well, we got seven clicks that day. as you can see, we're still only paying for the impressions, but the clicks can fluctuate depending on the user themselves. I always think it's better route to go and the Display Network, because well, it's, it's cheaper, that's it, it's just super cheap. so, anyway, we got the twelve thousand, only two clicks. and then we got another one for twelve thousand six clicks today and my campaign still running. I haven't actually used the entire budgeting so far. I only have about a $35 a day budgeting on this account. important to know just for future reference. if you have a ten dollar per day budgeting, that's a that's based on a 30-day month and within that month. it had said previously within Google terms and conditions that you can actually only spend 20% more than your daily amount on any given day throughout the month. but I heard they recently changed this to about double what your daily budget is. so this one here set to ten dollars per day. if it did over deliver on any of these given days, it could spend up to $20.00, but it wouldn't go over what my monthly budgeting was. so- and I'm sorry I said it wouldn't- would be like thirty dollars. it's not thirty dollars, it's 300, right? so yeah, 10 times 30, 300. if it delivers 600 for the entire month. here's my point: if it delivers 600 for the entire month and every day it Dover delivers $20 instead of the 10 that I have on there, Google's gonna reimburse us at the end of the month for any amounts that it goes over the actual monthly budgeting. so since that's 300, I'll be held responsible and thing that I spend up to the amount of 350 number afterwards it'll only, they'll just not charge it to your account. this is just from experience when I when I worked over there. so- and by over there I mean my last job- that I was there for six years and doing this each and every day. so call on the campaign, and that's a search Network only campaign that's set to mobile devices within a targeting radius around location. I sent two about five miles. it's only gotten about seven impressions so far, zero interactions. but my bids are very low and that's expected. what I'm trying to produce, what that one- is basically as many calls as possible within the dollar amount that we're spending- not spending anything right now because I'm not bidding it aggressively. getting into an aggressive bidding with a call only campaign can be tricky and if you guys really want to learn more about that, I can put that on maybe a different video. I'm really just looking for a response from people at the moment on whether or not you guys actually want this info, because I have, like I said, I got six years experience with this stuff. I've been, you know, I've probably had over 600, some on different clients throughout the years and majority of them came out happy, you know. so again, my name is Josh, if I didn't mention that before and anybody that knows me from my position previously or has toked to me on the phone and you come across this lady's comment and let me know how campaigns went, you know, when we were working together. if they didn't work out for any reason whatsoever, I can definitely help you make up for it right now, just by you know posting up these videos and know you guys advertising anyway back over here, we're going to just go through straight building on this. I'm gonna move pretty fast because I know you guys got the rewind button there- and just holler out if I skip anything or if moving at a faster pace and just trying to get a good feel for where everybody's that. so, adding a new campaign. what we're gonna do is show you how to create that cost per thousand impressions campaign that produces a lot of impressions but not a lot of traffic over to the website, more brand recognition. so what you're gonna want to do is you're going to want to click on the Display Network first, then you're going to want to go down to brand awareness and reach your business website. this one's going to be East Valley Kia comm and we're going to continue. you're in the name of the game here and you know usually I name things after what the targeting method is, so I'd usually put brand CPM and maybe he's felt like Kia. if you're gonna have multiple locations or Dan landing destinations or you know things like that- but I'll get into that a little bit later- it's not really good to run campaigns on different URLs, different dot-com addresses on the same account. try to separate those by customer ID, especially if they're in two different, two different vertikals, because if you have, like, an HVAC guy and then you got a car salesman, you know those aren't gonna really mix together and it's going to confuse the system and a lot of the stuff that has to do with Quality Score could get tacked on there and you honestly don't want to diminish your quality score because it'll it'll increase your, your, your cost per click in the future without actually giving you you know um with, without hurting your competition. anyway, back to this, the. I am on the limited recording right now, so I am probably gonna have to split this up into several different videos. I got about 15 seconds left over right now so I am trying to be quick, I'll catch on the next one and we'll start off from this location. thanks,

Lesson 1.0: Understanding CPC and CPM

Welcome to Unit 1: Understanding CPC and CPM. The world of online advertising is filled with acronyms: CPC, CPM, RPM- the list goes on. While these acronyms represent important metrics, it can be hard to know where to start when it comes to increasing these values and ultimately increasing your revenue. It's also the case that many of the common acronyms used in the online advertising industry can sometimes mean different things depending on the context and the usage, which can be really confusing. Let's walk through the most important ones right now, starting with CPM. CPM stands for cost per 1000 impressions. From the advertiser's perspective, CPM refers to the price they're willing to pay to serve one thousand impressions of their ad. So in the AdSense auction, if an advertiser bids a CPM of two dollars, this means he or she is willing to pay two dollars for every thousand times the ad appears to a user. You may have notiked that there are no CPM values in your AdSense reporting. In AdSense performance reports we use the acronym RPM, which stands for revenue per 1000 impressions. Since ads are not displayed in even bundles of one thousand impressions, all impressions served on your site, regardless of the bid type, are combined and averaged in your reporting to show your affective revenue per 1000 impressions, or RPM. To recap, RPM is an AdSense-only term used to report your impression-based revenue. CPM is an industry-wide term that refers to impression-based bids from advertisers. The next acronym to know is CPC. CPC stands for cost-per-click. The cost-per-click is the price an advertiser pays each time a user clicks on an ad. In your reporting, CPC metrics show the revenue you receive each time a user clicks on an ad on your site. There are also two new bid types that will become increasingly popular down the road. The first is CPE, or cost per engagement. With engagement ads, the advertiser pays only when a user interacts with the ad in a partikular way beyond just clicking on it. These ads are largely video and rich media ads. The other new bidding metric is active view CPM. With active view CPM bidding, advertisers bid on one thousand viewable impressions and only pay for impressions that are measured as viewable, That is, when at least 50 percent of the ad is displayed on screen for at least one second. As these new bidding types become more common, we will continue to provide more information on them, including in your AdSense reporting. In this unit, we'll focus on the changes you can make to your ad set-up to attract higher-paying ads from advertisers. We will cover the various settings for your ads and your AdSense account that could have had direct impact on your ad unit CPM and CPC.

How Much Does YouTube Pay For 1,000 Views? | CPM, Google Adsense, Google Ads Explained

welcome to another episode of geek outdoors comm. so if you've spent any time on YouTube, then you've probably seen these videos where people tok about how much they made from getting hundreds of thousands of views, a million views or even more than that. but what if you aren't a brand new YouTube creator and you've never even reached 1,000 views? what? today I'm gonna be showing you some of my videos where I have got a thousand views, just to kind of show you what you can potentially make as a small YouTube content creator, and then on the second half of this video, I'm gonna explain to you what CPM is and then how that works with Google Adsense and Google Apps, so you kind of understand what's happening behind the scenes. so let's go ahead and look at the first video that I have right here, and this one has 999 views, so it's almost there. so those 1000 views, and if we look and see how much it's made so far for those many views, it made one dollar and 62 cents. so let's go on to the next video where I have about one thousand eight bills, and let's see how much is made here- approximately 97 cents. and then let's look at another one. this one has 1098 views and it's made a dollar and 29 cents. and then the final video I have has about 1019 views and it's made a dollar and 84 cents. so, as you can see here, for about 1000 views you're probably going to get around the dollar fifty to two dollar range, but that really depends a lot on what type of videos you're creating and then the people who are actually watching your videos, because all of this comes down to the apps that's going to be shown on your videos and that's gonna really depend on a variety of factors. but in general, if you are making the same type of videos that I am specifically in the whole tik category, then you're probably gonna make around this much, and it all has to do with CPM and also the type of ads that people are running on your videos, and so let's go ahead and look and see how this works behind the scenes. and so let's start off with the one thing that I think most people have heard of, and that is Google Adsense. so Google Adsense is a program that allows people to get paid by having ads shown on their website. as you can see here, this is an ad, this is an ad, and there's sometimes that video out here as well, and, of course, the one place that everyone is seen ad is here on YouTube, where you could see an ad before, during or after video, or you see this companion banner ad. now there are countless places where ads could be shown, but the most important thing that you need to understand out of this is: all of these ads are what allow you, as a creator, to get paid through Google Adsense. so without ads, nobody's going to get paid. so that's the first and most important thing. now the second part of this is: where do these ads come from and how are they created, and so the answer comes in ad platforms. there are many out there, but the biggest one is Google ads, and so now I'm going to show you how a YouTube ad is created and then get into the details of CPM and other factors that a digital marketer has to think about, because, at the end of the day, we are spending money on these ads and we want to be sure that it's shown to the right people so that we can get a positive ROI. so here's how a YouTube ad is created: the first thing that we need to do is choose the YouTube video, secondly, video ad format, and then we need to choose the final URL or landing page where people go to if they happen to click on the app. and we can also show a different URL as well on top of the video by using this display URL. and finally, we can also add a companion banner or an image ad, like you see right here. and then, once all this is done, our, our ads, are live here on YouTube. so here's the app, here's the display URL, and then, to happen to click on this, it'll go to whatever final URL we set up. so that's how a YouTube ad is created. so now let's get into some other important details for serious youtubers. check out - buddy the premiere - news at geek outdoors com. get more done today by checking out the filament in the description area below. so now let's tok about CPM and other important factors that will determine where and who our ads are so - and hopefully, as a content creator, you'll get a better understanding of why your ad rates are so wildly different. and so once we go under a campaign settings, we have this thing called bidding strategies, and whenever we choose this, there are multiple options available, but the two big ones are CPV and CPM, so maximum. CPB, or cost per view stands for the mob that you are willing to pay, as a digital marketer, per view, and then CPM stands for cost per Mille or cost per thousand impressions. so in this case, you're only paying once. it gets to every thousand impressions, and there are a lot of options available here for CPM, but that is just the general way in which we choose to pay for the ads that are shown. now, when it comes to concentrators, if they're wondering how much they get paid for a thousand CPM, this is what that means. so we, as the digital marketers, choose how we want to pay for it, and then you, as a concentrator, get paid for every thousand impressions, or an average of that. so now you're probably wondering: why are the ad payment rates so different? well, that all comes down to targeting, meaning who we want to add so -. now, within Google ads, we have a variety of options available. we could choose a variety of different audiences. so these are people who are pretty much in different categories, so you could choose a whole bunch of audiences, and so Google has a lot of data on the types of people who come to all these places on the web and at the same time, you can also choose audiences that have already interacted with your YouTube video or your website. so there are so many options here available, and we could choose other things as well, including demographics, so we could target different age ranges, gender, parents or status, household income, and there's other options here available. we can also choose different topics, so if people are interested in certain topics, we can target those people, and we can also decide to put our ads on specific videos, and so all of these things together will determine how much that we pay and also how much you get paid as a YouTube consecrate err, because if we are going to be showing our ads to people like lawyers, doctors, insurance, then those are going to be more expensive because more people will pay money for those services, whereas if you are showing an ad for video games, it's not going to be as valuable because the demographics for those are much younger and so they have less income available. so that's, in general, why the ad payment rates are so different, and at the same time, the cost to us is higher as well, depending upon the audiences and the targeting that we want to set. so that is, in general, how all of this stuff works. you know, this is how much you get paid for every thousand views, and then, on the back end, this is what we as digital marketers do in order to show ads, and also how you as a Content credit gets paid. so hopefully, all of this is helpful and you got a lot of knowledge on this. so if you did have any other questions on this or maybe some of your own thoughts, shouldn't leave that in the comments area below, and if you weren't interested more in how digital marketing works- I do have an entire playlist- I'll leave that in the description area below if you are interested. so, as always, if it did get value out of these videos, be sure to share, like and subscribe. hey, geek. see, if you are a creative geek like me and you wanted to learn how to create content on YouTube- and other places aren't an Internet- then check out my gold content credit route, where you get access to additional videos and content for all the creative geeks out there. and the best part of it is all of this is free. simply you head over to the link below, check out my page and sign up for my goal content creators group. thanks for watching and I'll.