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Cracking the Code: Facebook Ads Trends for 2021

Published on: November 20 2023 by Mike Vestil

Cracking the Code: Facebook Ads Trends for 2021

Table of Contents:

  1. Introduction
  2. The Love-Hate Relationship with Facebook Ads
  3. The Need for Compliance
  4. Simplified Ad Structures
  5. The Power of Email Marketing
  6. Utilizing Influencers to Boost Sales
  7. Conclusion


In this article, we will be discussing the top trends in Facebook marketing and how you can leverage them to make more money. Facebook ads have become a crucial tool for businesses in recent years, but it is not without its challenges. We will explore the love-hate relationship with Facebook ads and the importance of compliance in staying on the platform.

The Love-Hate Relationship with Facebook Ads

Facebook ads have been around for years, and many marketers have experienced the ups and downs that come with it. Some days, you may feel like you're making tremendous progress, while other days, it feels like you're being abused and disrespected by Facebook. The data often shows erratic spikes in performance, with good months followed by bad months. This inconsistency can be frustrating and difficult to navigate.

The Need for Compliance

One of the biggest changes we have seen in recent times is the need for strict compliance with Facebook's policies. No matter how much money you're making or the return on investment you're seeing, if you get banned from the platform, your revenue stream comes to a halt. Staying on the right side of Facebook's policies is crucial for long-term success. This includes avoiding exaggerated claims, ensuring proper disclosure of privacy and terms, and steering clear of any shady or unethical practices.

Simplified Ad Structures

In the past, marketers would create numerous ad variations, campaigns, and ad sets in hopes to find a winning combination. However, the trend now is moving towards simplified ad structures. One campaign, one audience, and one dynamic creative that includes multiple images, videos, texts, and headlines all leading to the same landing page. By giving Facebook the flexibility to test and find the best-performing elements, you can maximize your results.

The Power of Email Marketing

While Facebook ads are crucial for driving traffic and generating leads, it is important not to neglect the power of email marketing. Building a strong email list allows you to own the distribution network outside of Facebook's platform. By offering free resources or incentives in exchange for email addresses, you can nurture leads over time and increase the chances of conversions. Implementing email sequences and providing valuable content can significantly impact your overall sales.

Utilizing Influencers to Boost Sales

An often underutilized trend in Facebook marketing is leveraging influencers to build and strengthen your purchase pixel. By collaborating with influencers and offering exclusive discount codes or promotions, you can track the traffic and sales generated through their efforts. This not only introduces your brand to a wider audience but also strengthens your purchase pixel, making retargeting more effective and reducing costs for future campaigns.


Facebook marketing is constantly evolving, and staying ahead of the trends is crucial for success. By adapting to the changing landscape and utilizing compliance, simplified ad structures, email marketing, and influencer collaborations, you can optimize your Facebook campaigns and increase your revenue. Remember to always stay informed and seek guidance from experts in the field to maximize your results.

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