craig proctor ads
Are you looking to maximize your property advertising efforts? In this article, we will explore a template that can help you consistently pump out property ads into the marketplace. We will also discuss the importance of running paid ads on Google and how to make your ads stand out from the competition. So, let's dive in and discover the secrets to a successful property advertising strategy!
1. Template for Running Property Ads:
- Log in to the Platinum Property platform and access the template library.
- Download the template labeled ID 2469.
- This template has been proven to be highly effective in generating leads and attracting potential buyers.
- Use this template for all your property ads to ensure consistency and maximize results.
- By consistently following this template, you can expect a steady flow of business and an overflow of potential buyers.
2. The Power of Google Ads:
- Running paid ads on Google is crucial for reaching a wider audience and increasing your chances of success.
- Allocate a budget of $500 to $1000 for your Google ads to ensure optimal visibility.
- Choose your market area wisely. For example, if you're targeting Burlington, Ontario, think about what unique features or locations buyers might be interested in, such as properties near the lake or Bronte harbour.
- Utilize keywords and phrases related to these unique selling points to make your ads more appealing and relevant to potential buyers.
3. Standing Out on Google:
- Conduct a quick search for your target market, such as Burlington homes.
- Analyze the existing ads and notice if any of them mention the exclusive features you identified earlier.
- If there's a gap in the market, seize the opportunity to create an ad that highlights these rare and exclusive aspects.
- Avoid generic ad copy that only talks about homes available online. Instead, focus on the unique selling points that differentiate your properties.
- Collaborate with professionals like Christie, who can help you fine-tune your ads and give you more control over your advertising strategy.
4. Expand Your Advertising Efforts:
- Don't limit yourself to just Google ads. It's essential to diversify your advertising efforts to reach a broader audience.
- Allocate a dedicated ad spend for platforms like Facebook, Instagram, and Google, where your target audience spends most of their time.
- Invest a significant amount in your ad spend to ensure your ads are visible to the right people. Avoid settling for the minimum budget, as it may limit your reach.
- Market and advertise properties that are unique and exclusive, using language that reflects their rarity.
- Highlight circumstances of sale, such as proximity to Bronte harbour, that will pique buyers' interest and set your ads apart from the competition.
To excel in property advertising, it's crucial to have a well-defined template, utilize Google ads effectively, and think outside the box with your marketing approach. By following these strategies and investing in multiple advertising platforms, you can attract high-quality leads and stand out in a crowded marketplace. So, don't be afraid to go big and serve your audience with rare and exclusive properties. Success awaits!
How to Attract Buyers and Sellers with Irresistible Offers! | Craig Proctor
Hey everyone, hope you're all having a great day! This is real estate coach Craig Proctor, and today we're going to be talking about how to make some more money in this crazy super hot market that we have right now, where there's a massive lack of inventory.
In talking to thousands of realtors, I've noticed that many are struggling to make their Facebook ads and direct mail campaigns work. They also have trouble with prospects blowing them off on the phone. The problem often lies in the weak offer they're presenting to buyers. Whether it's through direct mail, social media, or in-person conversations, having a strong offer is crucial.
So today, let's discuss what the best offers are, and why some realtors are succeeding while others are not. I'll be sharing the strategies used by my top students, like Sarah Reynolds, who made over a million dollars a month last year.
But before we dive in, let's address the old paradigms that the real estate industry operates on. Many agents tend to follow what others are doing, but as you may agree, most real estate agents are not hitting it out of the park. So let's challenge the typical offer that realtors make to buyers.
Traditionally, agents talk about representation and negotiation. However, buyers today are more savvy and have access to all the information they need. They don't necessarily need someone to represent them, nor do they require someone to negotiate for them.
So what is a better offer? In today's market, where there's a massive shortage of inventory, the best offer to buyers is a list of off-market properties. These are properties that buyers can't find on their own, and it gives them an advantage in a competitive market.
Now, how do we get such a list? We can reach out to individuals going through a divorce, for sale by owners, and even utilize listings in our database that are about to come on the market. By offering this exclusive list to buyers, we can provide them with what they really want - access to off-market properties.
So let's learn how to create this awesome list and market it effectively. By doing so, we can provide buyers with the deals they're looking for and stand out in a crowded market.
Remember, it's not just about representation and negotiation. It's about offering something unique and valuable to buyers. So let's step up our game and make the most of this hot market!
I hope you found this information helpful. If you have any questions or want to share your thoughts, feel free to leave a comment. And don't forget to hit the like button and turn on notifications, so you don't miss out on any future content. Stay tuned for more valuable insights from Craig Proctor, your real estate coach.
How To Create A Million Dollar Real Estate Business
Music is live on YouTube, not Facebook, due to technical issues.
The guest for today's discussion is Craig Proctor, a renowned real estate agent.
Craig is highly respected and considered a genius in the industry.
Tristan, the host, expresses his admiration for Craig.
Tristan had been eager to meet Craig and finally got the opportunity.
Tristan's Facebook group has over 100,000 members.
Both Tristan and Craig share a passion for helping agents grow.
Craig emphasizes the importance of embracing change in the fast-paced real estate industry.
Craig reflects on his own journey to success in real estate.
Tristan agrees that real estate is a challenging business, especially for those entering it as a second or third career.
Tristan shares how he faced market shifts in 2006 and turned to Craig's PDF on Craigslist marketing for guidance.
Tristan credits Craig's strategies for helping him succeed during the market shift.
Tristan expresses his gratitude to Craig for the impact he has had on his business.
Craig shares how he stumbled into real estate against his father's advice.
Craig's father doubted his success due to his lack of sales and marketing experience.
Craig's decision to pursue real estate paid off, and he became the top Remax agent in the world within three years.
Craig attributes his success to direct response marketing, which he learned about at a seminar in the late 1980s.
Tristan asks Craig about the specific seminar he attended.
Craig mentions attending a Dan Kennedy seminar that opened his eyes to the possibilities of marketing without cold calling.
Craig's success skyrocketed after implementing direct response marketing strategies.
Craig's initial success led to a burnout due to working long hours and trading time for money.
Craig's breakthrough came when he started building a team to handle the influx of business.
Craig shares how he created a team model that was unique to real estate agents at the time.
Tristan recognizes Craig as the pioneer of the team model in real estate.
Craig discusses the challenges he faced in managing his growing business and his physical and mental burnout.
Craig shares how a chance encounter with a fellow agent led to the idea of working together.
Craig's colleague suggested joining forces and sharing clients, which helped alleviate his workload.
Craig welcomed his colleague onto his team and started focusing on his strengths in marketing and lead generation.
Craig's team model allowed him to list multiple properties in a single day and maximize his efficiency.
Craig reflects on his burnout and how his team model transformed his business and improved his quality of life.
Craig Proctor System Progression Tip With Todd Walters- Transforming Ads
In this article, we will explore different strategies to maximize the effectiveness of your marketing efforts. By repurposing and combining successful ads, you can reach a wider audience and increase your response rate. Let's dive in and discover how to make the most of your marketing campaigns.
1. The Power of Postcards:
- Less branded postcards have been incredibly successful, generating six to seven leads with each mailing of 5,000 postcards.
- Consider doubling the number of postcards sent out to capitalize on this success.
- The postcard design includes a call-to-action on one side, prompting recipients to find out the worth of their home online, and on the other side, encouraging them to discover the selling price of their neighbors' homes.
2. Expanding the Reach of Your Ads:
- If the postcards are working well, think about other platforms where the same message can be displayed.
- Explore different mediums to increase the exposure of your ad and reach potential customers beyond the postcard recipients.
- Consider running online ads on Google, utilizing social media platforms like Facebook, Instagram, and LinkedIn, and leveraging video content to engage your audience.
3. Repurposing Ads on Multiple Platforms:
- Take advantage of your blog page by running the home evaluation ad with additional content to captivate readers.
- Use the same content to create a video and share it on your Facebook page, reaching a wider audience.
- Upload the video to YouTube and promote it by posting the link on your social media pages.
- Chop up the video into smaller segments to create more content and generate additional traffic.
4. Piggybacking Ads:
- Instead of running ads independently, consider piggybacking one ad on top of another to increase their effectiveness.
- Combine the home evaluation ad with a sold property ad to create a new and compelling message.
- By combining different elements, you can enhance the response rate and generate better results.
5. The Power of Repurposing and Combining Ads:
- Just like how combining different elements in the world creates incredible things, you can do the same with your ads.
- Don't limit yourself to one marketing idea; think about how you can combine successful ads to create new and more impactful messages.
- There is an abundance of marketing opportunities; the key is to think creatively and strategically about what to advertise and promote.
By repurposing and combining successful ads, you can maximize your marketing efforts and reach a larger audience. Don't be afraid to experiment with different platforms and mediums to expand your reach. Think outside the box and combine ads to create new and compelling messages. With these strategies, you can enhance your marketing campaigns and achieve better results. So go out there, serve big, and make the most of your marketing opportunities.
Craig Proctor System Progression Tip With Todd Walters- Pumping Ads into the Market Place
Hey realtor, getting real estate leads is like baking a cake. If you know the recipe, you can download our free report that gives you our step-by-step blueprint. Download today and get the same results as other agents we have been able to help.
- Realtor's struggle to generate real estate leads
- Importance of having a proven method
- Free report download
1. Student Success Story - Tan's Experience:
- Tan's success in generating over 200 leads in 24 hours
- Importance of using new strategies for a successful year
2. Journey with Real Estate:
- Tan's decision to pursue real estate after being laid off
- Lack of practical knowledge from real estate school
- Seeking guidance from a coach and attending classes
3. Benefits of MDA Way:
- Immediate results after joining the program in December
- Building long-lasting relationships with clients
- Better foundation for lead generation and conversion
4. Interview with Assad:
- Appreciation for mentorship and training from Duane Roberts
- Over 100 leads and engaged clients through marketing methods
- Closing deals and making good money
5. Interview with Amy Smith:
- Transition from mediocre to successful realtor with the rebought appointments program
- Energy boost and top-of-mind awareness with the help of the bot
- Ability to handle a large number of leads and gain back time
- Comparison of previous unsuccessful programs and the success achieved with the MDA platform
- Positive feedback from students and their significant ROI
- Affordable pricing for coaching and the value of the system
In summary, the MDA platform has proven to be a game-changer for realtors, providing them with the tools and strategies to generate leads and convert transactions effectively. With success stories like Tan, Assad, and Amy, it is clear that the MDA way is a valuable resource for agents looking to take their real estate business to the next level. Don't miss out on this opportunity to boost your career and achieve your financial goals.
How to Become a Listing Machine with These Killer Listing Presentation Secrets | Craig Proctor
Hi everyone, this is Real Estate Coach Craig Proctor. Thank you very much for being with me here today. Today we're going to be talking about the ultimate listing presentation. We're going to be talking about how to get listings. First of all, we're not going to be talking about how to get the appointments. I do special training on that, but we're going to talk about what actually happens at the appointment. So welcome and thank you very much for tuning in. Hopefully, I'll share some great information with you here today so you can be unstoppable when you meet with sellers and have the ultimate listing presentation.
To begin with, I'm Real Estate Coach Craig Proctor. If you could please type into the comments where you're located, because I always like to get some referrals moving back and forth amongst Craig Proctor Nation. So this happens every week, don't be shy about this, raise your hand, type into the comments your major metropolitan marketplace that you work in, and maybe we can get you some referrals, maybe we can get you some listings.
Today, here's what we're going to talk about. I'm going to talk about everything in regards to the listing presentation itself. Okay, I do special training again on how to get listing appointments, because obviously if you don't know how to generate listing appointments, it doesn't really matter how good your listing presentation is. But I promise you this, if you follow my advice here today and you start to practice this and you do it over and over again, just like I did, you will become unstoppable.
What do I mean by unstoppable? I became so good at this presentation that I would literally list eight or nine out of ten sellers I would meet with. Now part of that was because I did a pretty good job of pre-qualifying the seller before I would run out and meet with them, which we're going to talk about today. What questions should I ask before I even run out and do this presentation? Then exactly what should happen when I get inside their house. So I'm going to go through all the nitty gritty details.
Now what qualifies me to talk about this is I did over 10,000 listing presentations. It wasn't unusual for me on a Saturday or Sunday to have five or six listing appointments each day. So they'd be lined up every hour on the hour. I'd have a 9 a.m. listing appointment, at 10 a.m., 11 a.m., so I had to be so organized that I was at their home, doing the presentation, getting the paperwork all signed up, and then jumping in my car and getting to the next presentation, all within an hour. Okay, now sometimes I would have to two-step it if I couldn't get the job done in one hour, but most of the time, I was able, I was really super efficient. I was able to get in and out the door, the listing contract signed, but here's the key, the listing contract signed at the right price, at the right commission rate, and for the right length of time. That's really the key to having an awesome presentation.
And today we're going to be in competition quite often with a lot of other realtors. So your presentation has to be so good that at the end of it, the seller not only decides that they want to choose you versus all the other realtors they're meeting with, but they're actually willing to pay you more money than the discounters or other realtors they're meeting with. So again, we've got to have a powerful presentation. This should be systemized.
My listing presentation didn't always used to be systemized. How many of you are like me, where in the beginning, you were using the wing-it presentation, right? The wing-it. I didn't really have a systematic way to do this. It's just whatever came out of my mouth. That was fun and exciting because I never knew what the hell I was going to say until I actually got there. But I want you to think about this. A surgeon has a system, right? A systematic way. They have a surgical plan before they cut you open. At least you hope the surgeon does. An airline pilot has a flight plan. They don't just jump in the plane and wing it. So as professional realtors, what I learned, and of course what you know and why you're here today, is you want to have a systematic way to present.
And this was a matter of trial and error for me. You know, saying, trying, and testing different things. And some of what I said fell on deaf ears, and other things that I said were seemingly brilliant. So over many years, it was all about saying the right things, experimenting, putting the right things in the right order. And now I had a presentation system that was very effective for me. Because now, um, I knew I had an 80 to 90 percent chance when I met with a seller that they were going to sign up with me, as long as they were qualified. And we'll talk about that in a minute. But more importantly than just helping me be super successful in increasing my conversion rate, can everyone understand that when I built my business to the point where I couldn't physically go out on all the listing appointments, good problem to have, right? But by year three, I couldn't go out on all the listing presentations. My marketing was working that well. So this listing presentation system, I was able to delegate this to other licensed agents that joined my team. Right? It's a system, so I could just insert other realtors into my listing presentation system. These team members became as good as me. So the system took an ordinary realtor and it helped them get extraordinary results. And of course, I did the same thing with the buyer presentation as well.
So, are you guys ready to rock and roll? You want to learn what I did here? Hopefully, this will make sense. I really can't think of anyone more qualified to teach you all of these listing tips. I'm biased, of course. But think about this. I've been doing this for over 25 years, 10,000 listing presentations. You don't have to reinvent the wheel. All you have to do is learn from somebody that's already successfully doing the thing that you want to do.
So if you're joining us a little bit late, I'm Real Estate Coach Craig Proctor. Please type into the comments where you're located. I want to get you guys some referrals, get you talking back and forth. I want to introduce you to the most successful Craig Proctor members, who happen to be the most successful realtors from all over Canada and the United States. So don't be shy. Type in your geographical area, the major metropolitan city that you're in. Type it into chat. And by the way, if you like this, don't forget to smash the thumbs up, hit the like button, and remember to turn on notifications. Because that way, anytime I go live with new content, if you're following my page here, you like it, you turn on notifications, you're gonna be notified when I create new awesome stuff.
Okay, so here we go. What I did this morning at breakfast is on my phone, I just typed out all the things that I want to share with you, just so I don't forget anything. Okay, so first of all, just to remind you, today we're not talking about how to get listings. That's different training I'm going to do. But let's just assume that I can show you how to get listing appointments, how to run effective lead generation by offering sellers what they want so you can get face to face with them. We're not going to cover that today. We're going to go right to what happens when a seller says, Yeah, I want to meet with you. Because we can't have enough of those, especially in this marketplace. We want the listings.
Side note, by the way, I was so competitive on my listing appointments that if, and most of my listing appointments were in the evenings because that's when sellers were available after work to meet with me. How many of you are like me? Let me know in the comments. If you're so competitive, when you would lose one, I would be like analyzing it on the drive home in my car or I'm laying in bed and I'm thinking about what I could have done differently. And I think that's what made me really good at this, because I OCD over every detail of this. Usually, if I lost a listing, it was because I didn't follow my system. Sometimes I became overconfident or I became lazy, and I would skip certain steps. Don't do that. Follow the system.
So how do we pre-qualify these sellers before we run out the door? You know, we don't want to meet with a seller just because
Lead generation: how to generate more leads without spending a fortune | Craig Proctor
Hey there, it's Craig Proctor, your real estate coach. Today, we're diving into the topic of lead generation and how you can generate high-quality leads without breaking the bank. As someone who has generated more leads than 99% of real estate agents in North America, I've learned a thing or two about this topic. So, let's get started!
The Challenges of Traditional Lead Generation Methods
When I first started my real estate career, I made the same mistakes that many agents make. I followed the advice of others, knocking on doors, making cold calls, and spending money on expensive image ads. But these methods weren't effective in generating high-quality leads.
The Problem with Buying Leads
Today, the situation is even worse. Agents are still being taught outdated techniques, but now they're also being encouraged to buy leads from platforms like Zillow or Realtor. However, these leads are often low-quality and shared with numerous other agents. Plus, they come with a hefty price tag.
The Solution: Reverse Prospecting
Instead of chasing leads, I want to show you how to flip the script and have prospects chase you. I call this my automatic reverse prospecting system. By implementing this approach, you can generate leads for yourself at a fraction of the cost of buying them.
Inexpensive Lead Generation Strategies
Let's start with some cost-effective ways to get your message out there and make your offer to potential buyers and sellers:
1. Emailing Your Existing Contacts: Utilize your email list and send out offers to people who already know and like you.
2. Facebook: Take advantage of the reach and affordability of Facebook to generate leads. Post offers on your personal page, utilize Facebook Marketplace, and run inexpensive ads from your business page.
3. Direct Mail: Consider partnering with affiliates, such as lenders, to share the cost of postcards. Their ad can be on one side, while yours is on the other. This way, any business generated from the direct mail will be essentially free.
Investing in Marketing for Maximum Closings
Once you start generating income from these cost-effective strategies, you can increase your ad spend and invest more in marketing. By tracking the results of your marketing efforts, you'll have a clear understanding of your return on investment. This allows you to make informed decisions about where to allocate your resources for maximum closings.
Whether you have a limited budget or not, the goal is to generate the most closings while spending the least amount of money. By implementing these smart and modern marketing strategies, you can achieve just that. So, start implementing these strategies today and watch your lead generation efforts soar!
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