Google Ads Tutorial 2022 [Step-by-Step] Adwords

so in this complete tutorial, i'm going to walk you through step by step, showing you how to run and operate google ads. now, whether you are a complete beginner, uh, or maybe you've already run ads on different platforms, this video is going to be all inclusive for anyone and everyone looking to run ads through google's services. uh- and i know this can look somewhat intimidating at first, i know. certainly, when i first started running ads, i actually had to watch similar tutorials to this one, and it really helped jump start the process. it ended up saving me thousands of dollars because i was able to- uh, you know- learn things that maybe would take much longer if you try to do it on your own. so the goal here for this video is to teach you every step of the process: uh, get you running your first google ad. then we'll tok about different types of conversion rates, we'll tok about target conversion rates, we're going to tok about the ad styles that google has, and then we'll also tok about keywords: how do we do keyword research, how do we find the right keywords to target, and then how do we set up more ads after that so that we can do split testing, a b testing. don't worry if i'm just kind of speaking like some different words that you don't know, don't worry, we'll explain all of those later on throughout this video, and if at any point you feel like i'm toking too fast, you can always go back, re-watch it or just slow it down to 0.75 speed. i know, sometimes i get a little bit excited. i love doing this- and so i tok a little bit fast by accident. so let's go ahead. let's get started with this video. um, and so the first thing that you're going to want to do is you're going to go to adsgooglecom. i have my computer right here and i'm going to walk you through every step of the process. now, once you're on adsgooglecom, you can go over and sign into your google account. i'm assuming that you already have a google account. if you don't, you can just make a gmail very quickly, and if you want to follow along throughout this video, i would suggest that, but you can certainly just watch this and then go ahead and try to replicate this and make your own google ads after this tutorial. uh, maybe consider taking out a pen, taking out a piece of paper, writing a few things down, just so that you don't forget them. so let's go ahead, let's sign into our google account and then we're going to jump into this process. so we're going to go ahead and sign in right here, all right, and we're going to create a new google ads account. i'm assuming you probably don't have one now, so we can just click on new google ads account. and now we're going to be prompted with this, this interesting thing that google's been doing in the past couple of years, where they now try to, kind of like, throw you through this gauntlet of, like different questions and they try to set you up to make your own ad, because they know that their ad platform is a little bit confusing. that's probably why you ended up on this tutorial, because maybe you looked at and said: this is a little bit confusing, um, and so, instead of doing all of this and going through what google wants us to do, we're going to scroll down and we're going to find switch to expert mode right here. and the reason why we're doing this is because, if you go through google's little thing that they want you to go through, i find that people end up spending more money, because google, they make money when you run ads on their platform, so they're going to convince you to spend more money than you have to. i would suggest just switching to expert mode so that you can skip most of that and just get started running ads. and don't worry, i'll show you every step of the process here. so let's go ahead, let's click on switch to expert mode and once we do that, we're going to see a variety of different options for what type of ads we want to run and what we're really going for right and so typically, i end up just clicking on website traffic. you can certainly. you know, if you are looking for just leads and you're looking for someone's phone number, perhaps you're looking for someone's email and maybe a real estate agent or you are a plumber- then maybe you want to go for leads. you can go for sales, website traffic, right, product and brand consideration. uh, you can go for local store visits and promotions, app promotion, brand awareness and reach, which is like a just very general thing. i personally would suggest going for website traffic. we run almost all of our campaigns, just as website traffic get them to our site- maybe it's to a specific landing page, conversion page. it gives us more leeway and it gives us more options overall when we choose website traffic. but you can certainly read the different type of campaign types which we'll tok about each one of these, like search, display, shopping, video discovery- right. if we're going for leads, you're going to see they have some different options there. right? if you're going for brand awareness, you have display your video. app promotion: your campaign type is app- right. so you want to look at the campaign types and what type of ad you want to run. we're going to click on website traffic here. now, this is when we get into selecting a campaign type. this is going to be a very important part of the video. okay, because you want to understand each one of these different types of advertisements, because this is going to significantly affect your campaign and the way that you're running ads. so the first one that we have in the one that we typically choose, is going to be google search ads. these are the basic google search ads. you've probably seen so many of these. it's probably what you think of when you think of google ads. uh, just to show you here, let's say that, um, i'm i'm going to be marketing my marketing agency, right, and so if you want an example of this search ad, we could say: marketing agency- uh, new york, right, and when we do this, we're gonna see these three right up here at the top. these are all basic google search ads. this is the first option here, right? so search ads right here. these are going to be the ones right here. we just see the basic text, right, and it comes up. when somebody searches in google, your ad will come up in one of these three. sometimes there's four, sometimes there's two, it depends, but those are the basic google search ads. the reason why i like search ads is because it's going to give you exactly what you want for people who are searching for something very specific. so when somebody searches marketing agency new york, i know that i can come up in that specific spot, versus a display ad which might pop up um across the web, right? so maybe you're reading a blog or maybe you are on some news website and you see an ad that pops up on the side. that's typically what is known as a display ad. typically, there's going to be some pictures. there's going to be like this box you can click on. sometimes people call these banner ads as well. we're not. that's not something that i really do too much of, because we like to focus on search and then what we like to do is branch out into these other types of ads, and this is what i would suggest doing as well for people who are getting started with google ads. start with search, then you can branch out into the others once, once you nail down search. if you don't want to do that, then i would suggest nailing down at least one of these. like, maybe you want to focus just on display, nail that down first, get that down to a science first, and then you can branch into the other ones. don't try to manage all of these different types of ads at the same time in the first week. just trust me on that. you want to start with one and then branch out. then we have shopping ads, and so, because we're trying to get website traffic, you're not going to see this one available to us right here at the moment, but shopping ads. this is also something that, for example, let's say that we wanted to go for some organic um protein powder, right, and if we want to get organic protein powder and we

Google Ads Tutorial 2022 (Simple Step-by-Step Guide)

what's going on. my name is simon and in this video i'm going to show you, step by step, how to set up your first google ads campaign. so let's not waste any time and get started right away. so the first step is to go to adsgooglecom and then click on the start now button right here. then here you want to create your google ads account by either signing in to your existing google account, or you can also just click on create account and then create your google ads account using any email address. once we are logged into our account, we want to come down here and click on switch to expert mode so that we get all the options for our campaign. then here we're going to click on create a campaign without a goals guidance, because, again, we want to keep the full control over our campaign. here we want to select our campaign type. so in this video we're going to create a simple search campaign with text ads that show up when people type in specific keywords on google. so we're going to go back here and click on search and then we have to define the result that we want to get out of our campaign. now, in my example, i'm just gonna send people to a specific landing page with an offer. so i'm just gonna click on website visits right here and then paste in my url. then we're gonna click on continue on the bottom right now. here in the campaign settings, we want to first give our campaign a name. i'm just going to name it: search campaign version one- and then we want to untik both the search network and also the display network, because in the beginning we only want our ads to show up in the google search engine and not on any other networks. now let's scroll down and click on show more settings. here we can set a start and an end date for our campaign. so if you only want to run your campaign for a specific time, then you can set the times right here. and then we also have add schedule. so if you only want to run your ads at specific days or at specific times, you can set those times right here. now let's move on to targeting and audience segments. under locations you want to define the location where your ads will show up in. so by default it is set to united kingdom right here. but if i would want to sell to people in the united states, for example, i could just come here, click on, enter another location and then type in united states right here, and then i'm going to click on united states and now my ads will only show up in the united states. then we also want to come to location options right here, and then, under target, you want to change it from presence or interest to presence. otherwise, your ads would also show up for people who are interested in the location that you're targeting, which doesn't really make sense if you want to ship products to them or if you want to work them in that specific location. then let's move on to languages. now, here you can simply use the language of your customers, which is also the language of the ads that we're going to create later on. we're going to skip the audience segments and go right to budget and bidding under budget. we want to first choose the currency that we want to pay google with for our ads. so, for example, if you live in the united states, then you probably want to choose us dollars right here. here we can set our average daily budget. i'm going to set this to 10, which means that on average, over the course of a month, it's not gonna spend more than ten dollars a day. sometimes it will spend a bit more than ten dollars. sometimes it might spend a bit less, but over the course of an entire month, on average it will not have spent more than ten dollars a day. and then, under bidding, we're going to set this to focus on clicks for now, because we don't have any data in our account yet. later on, once you have installed conversion tracking and once you have some data, you can then change this to optimize for conversions. however, we're also going to set a maximum cost per click bit limit, which is going to be the maximum that we're going to have to pay for a single click. it doesn't mean that you're going to have to pay that much, but you're never going to pay more than what you set here. so i'm so i'm going to set this to two dollars and then we're going to move on to add extensions. now, ad extensions are just additional links and text on your ad that mainly make your ad larger, which gives it more real estate on google, which usually results in a higher click-through rate, which really helps with the google ads. so i highly recommend to set up these ad extensions. so i would definitely set up these site link extensions right here, which are just links going to different pages of your website and then also set up the callout extensions right here, just listing some additional benefits and also the structured snippet. now, for specific businesses, it also makes sense to add a phone number so you can add a call extension. or you can also look through these extensions right here which might make sense for different businesses. and don't worry, if you don't want to do all this now, you can always set them up later, once you have created your ads. so now let's click on save and continue. so here we're going to set up our ad groups, and we're going to set them up so that for each specific ad group we're going to target a specific intention of our customers, so that later we'll be able to create ads that are very relevant to the keywords that we are targeting. so let's say, for example, i have a website development business, so for the first ad group, i could just target people who are looking for a responsive website. and then for the second ad group, i can target people who are looking for a booking website, and so you can see, for each ad group we're just going to use the keywords that are related to that specific search intent. so for our first ad group. let's target people who are looking for a responsive website. so i'm going to change the name from ad group 1 to website plus responsive, so that i always know what this ad group is all about. and then, under keywords, we want to define all the search terms that our ad should show up for. so to find our keywords, we can simply type in a main keyword in right here as a seed keyword. so i'm going to just type in responsive website development and then i'm going to click on get keywords and then google is gonna give me all the keywords that they think are related to what i'm about here and now. as a second step, i'm gonna go through all these keywords and delete all the ones that i think don't have the same search intent of what i'm going for. so, for example, udemy- responsive web design- is probably not going to be a search term that will convert in a customer for me, because udemy is a course platform and people who type that in are probably looking for a course on how to build a responsive website and they're not looking for freelancers. so now i've narrowed down all the keywords to the ones that i think have the intent behind them to find somebody who can build a responsive website, which is what i'm offering here with these ads. so now what we're going to do is just copy all of our keywords and then go to a site called keyword match type tool, where we can just paste them in right here. and then we're going to go to the right side and take the phrase match and the exact match option and i'm going to click on create keyword list and then here we're just going to copy all of those and then go back to our google ads account and just paste them in right here. so what we've done just now is put brackets and also quotation marks around our keywords, which represent different match types. so whenever you put brackets around your keyword, it means that your ad will only show up when people type in that exact keyword or basically something that means the same. and then if you put quotation marks around your keyword, that means that your ad will also show up when people type in that keyword along with some kind of phrase. so, for example, if somebody types in: i'm looking for a responsive website,

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How to Create A Google Ads Account

this video is a- well should be- a- very quick video showing you how to set up your Google Ads account at the very beginning. so this assumes you have no Google Ads account already and you are completely starting from scratch. all you need to do we just go to Google. just if you just go and search for Google ads and just click on the first link that comes up, it will take you to the page to setup your account. so you want to obviously hit start now. now you have two choices when you are deciding what email to use. if you already have Google Analytiks, data studio or any of the odd or or Gmail that you use for your kind of work, if you like your website, then I would recommend that you use that. definitely, if you already have Google Analytiks, you want to use the same email as you to login to your Google Ads that you do for your analytiks. if you don't have anything yet, if you don't have any kind of Google login, then you can either set up a gmail account specifically for that or you can just use your normal business email. this does not have to be a gmail account that you use to access Google Ads, so it can be. you know your name at my business comm so you can decide at this point what email. but whatever you use for signing in to Google Ads you're going to want to, you'll be using the same thing for google analytiks, for tag manager, for data studio, YouTube, all of those Google platforms be the same. you need the same email logging, otherwise it gets really confusing. so for the purposes of this demonstration, I- um, I have to set up a new gmail account, just just to kind of demonstrate how, what you need to do when you set up the account. so this is going to take me to this main page now. this is really important bit, which is why I've done this video, because everybody probably thinks I'm we'll just set up a Google Apps account can't be that hard. it's really vital that when you get to this screen, you click on the experienced with Google Ads, otherwise it sets you up with, well, what used to be called a Google Express account- I don't know what they call it anyways, small to count or something like that. but you, you don't have all the very, you don't have all the options that you have in a full Google Ads account. so, very important to click on that experienced with Google ads. you do not have to create an account at this point, sorry, a campaign. you can just click create an account without a campaign and confirm your billing, country and currency. you cannot change the currency once you have set up your account. so make sure that this is correct, mmm, for your partikular account, because once you, once you've done this, it's done, can't change it later. and that's done. okay, that's your account setup, well created. it's not set up yet, obviously, but that's your Google Ads account created, ready for us to started building our shopping and search campaigns. I hope that was helpful. I look forward to seeing you in the next video. don't forget to subscribe and click the bell icon to get notified when the next, when I next, published a video. but I'll see you in the next lesson. bye doubt [Music].

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How To Launch Your First Google Ads Campaign [Beginners Step by Step Guide]

hands down, Google ads is the best marketing channel that you can use to grow your business in a profitable way, and the reason for why I know this is true is because I've used Google ads since 2010 to grow not only my own business, but hundreds of other businesses. now, if you have personally said, or you heard, that Google ads is not profitable, that is likely because you've been using Google ads in the wrong way. so if you want to launch your very first Google ads campaign the right way, so that you can avoid some of the most costly mistakes that many people make time and time again when it comes to Google ads, you need to stik around and watch this video. but just in case we haven't met yet, my name is Aaron Young from Define Digital Academy and I'm your 15 000 hour Google ads master. and if you'd like to stay up to date with what is working in Google ads right now, why don't you like this video and also subscribe to my channel so that you don't miss out every single time that I release a new Google ads training video? thank you so much. now I know when we tok about getting started with Google ads, people can get all decided and just rushed straight in to setting up their very first Google ads campaign, and that is part of the problem: people dive into Google ads without looking and researching the core elements that they need for success with Google ads. and before you start going through the step-by-step process of actually setting up your Google ads campaign, there's three core things that you need to complete first- and this is your keyword research, your ad copy and your conversion tracking, and so that you can see how each of these elements work together. along with this video where I show you the step-by-step process for how to set up a Google ads campaign, I've created a special getting started with Google ads playlist and I'll link this to the end of this video, so, after you finish watching this video, you can then go back and watch those other three core elements that you need to complete so that you can have an amazing Google ads campaign that is going to be generating your business those sales and leads that it needs every single day. and also, as we're going through the step-by-step process. if you feel, like you, you've missed any of those steps, never fear, because what I've done is that, if you follow the link in the description below, I've actually created a free Google ads campaign setup guide which you can download- and this includes my strategy notes- and it also has screenshots of all the different steps that you need to take to set up your Google ads campaign. so don't worry if we're going through this too fast in this video, because all you need to do is to download that guide and then you can follow along when you're going through the process of setting up your own Google ads campaign. in this step-by-step tutorial, I'm going to be showing you how to set up one campaign with one ad group, but before we go through that step-by-step process, I want to show you how that fits within the correct Google ads account structure. so, when it comes to creating a Google ads campaign, we have our Google ads account, and this is the place where all of your individual campaigns are housed. so, for your own business, you'll have one Google ads account with multiple different campaigns, and then, below each of these campaigns, you'll have targeted ad groups, and each of these individual ad groups have targeted keywords which then lead people through to individual ads and landing pages. and what I want to focus on here is that all of these individual ad groups only have one keyword, so this ad group is targeting one set of keywords and this other AD group is targeting a second group of keywords, and that's what we call the one keyword theme method, because each of these ad groups only have one keyword theme. and let me show you how this works in an example. so if you've got an account which is targeting a Villa Resort in Bali, you would have individual campaigns around your core accommodation types- so one bedroom Villas, two bedroom Villas, then you may also want to have a bali General campaign and a seminyak general campaign. and then, when it comes down to your individual ad groups, in the one bedroom Villas campaign you've got different keywords around one bedroom Village, Bali and one bedroom Villas seminyak. and then moving across, so for two bedroom Villa, Bali and two bedroom Villa, seminyak, and what this does is that this then means in our one bedroom Villa ad group, we only have keywords which are around about one bedroom Villa, barley Villas, versus in our seminyak ad group, it's looking at focusing on keywords in and around one bedroom Villas seminyak, and the reason for why this is so powerful and for why it highly increases your conversion rates is because you are then able to Target different ad copies which relate to these Search terms and send them to the most relevant landing page on your website. so in this campaign we wouldn't send everyone through the home page. if someone did a search for a one bedroom Villa, they would be taken through to a one bedroom Villa landing page, versus if they search for a two-bedroom Villa, they would go directly to that two-bedroom Villa landing page. another core advantage of setting it up this way is that if you come down to a campaign and you see, say, for example, in the two-bedroom Villa campaign, the keywords around two bedroom Bali Villas aren't converting as high as the keywords around two bedroom seminar Villas, we can very quickly pause this ad group to focus our budget on this hyper forming two-bedroom Villa seminyak campaign. and that's a lot harder to do if you just got all of these keywords scrambled into one ad group. and now that you know the correct structure that you need to be using for your Google ads campaign, using that one keyword theme method, let me take you through this step-by-step process that you're going to go through to set up your very first Google ads campaign. and, as I said, remember, if you miss any of these steps, just follow that link in the description below so that you can download my free copy of your Google ads campaign setup guide. so, to start this process, you want to go to adsgooglecom and then we click on get started and if you've already got a Google ads account, it'll bring you straight into your Google ads dashboard. but if you don't have that set up yet, you do need to go through a few extra steps, and it's just a simple process of adding in your email and setting up a Google ads account. the only thing that I do want to point out: if this is your first time setting up a Google ads account, you'll be brought to a screen like this, and what you want to do is you want to use this little button down here and and you want to switch to expert mode. now, don't be scared off by that term- switch to expert mode- because if you don't do this, you'll be setting up a smart campaign where Google has full control and, further than that, you don't see any of the data, like which keywords are performing the best, which ad copies are performing the best. but don't be scared off by this, because I'm here to take you through the step-by-step process. so once you've switched that expert mode, or just normal mode, you go through and you click on new campaign and we start the process of setting up your Google ads campaign. now I'll always select either the sales or the leads metric. if you're running an e-commerce campaign, set up sales. if you're running a service based industry, choose the leads option and then from there it'll bring you to the section where you need to select which conversions you want to be included in your campaign setup. now I've already got conversions set up, but remember how I said that I've got that playlist set up for you, which is called getting started with Google ads. that playlist has a full lesson on how to set set up your conversion actions, so we'll skip through this now, but you can come back and add those conversion actions later. then we press continue.

How to Create Google Ads (AdWords) Account

[Music]. in today's video, i will show you how to create a google ads account, but before then, i will explain what google ads is all about, who needs it and the requirements for creating an account on google ads. hello, if you're new here, i'm your tik informant. i do share tik tips like this on this channel, so if you love this type of content, consider subscribing and turn on the notification. so google ads is an online advertising platform developed by google where you can beat to display your adverts or videos on google's platform, like search and youtube. this advert can be placed both in the results of google search engine and on other platforms like youtube. according to startscantacom, google has dominated the search engine market, maintaining a 92 percent market share as of january 2021. this means most of the searches people make on the internet are done through google. so here are some facts you need to know about google. google is the most visited website in the world. in 2019 alone, google was visited 62 billion times and google processes over 3.5 billion searches every day, and most people use google about three times every day. imagine you want your new product or new video to be visible on the internet. it might take weeks, months or even years for it to appear anywhere on the google search results. so how can you overcome this challenge? if you want your product to show up on google search result as quickly as possible or you want your videos to quickly reach your targeted audience on youtube, then you have to consider using google ads to promote them. so here are some things you need to know about google ads. it is not free. it is a paid service. the requirements are easy, the learning curve is average. that is not so easy and not very difficult. and before you start using google ads, get these things ready. you need to have an email account- either gmail or any other email. you need a google account, but if you have a gmail, you already have one, so you don't need to create another gmail account. then a payment method, like your credit or debit card for making payments during your campaign or promotion. with all this said, let's create an account on google ads. so the first thing to do is to go to adsgooglecom at the upper right corner. click start. now, if you already have a gmail or a google account, enter the email address. but for this tutorial, i will create a new google account with a non-gmail address. click for myself. on the next page, enter your name and email address. you can also enter a non-gmail address. if you don't have a gmail address, enter your password and confirm it. then click next. a verification code will be sent to your email. copy it and paste it here. then click verify. enter your phone number, bet date and gender. click next. accept the privacy and temps by clicking i agree on the new campaign page. i will recommend switching to the export mode by clicking this link. this will take you to a new campaign page where you can easily select broader and detailed goals. with this, you have created a google ads account and ready to start your promotion in screen videos. i will share with you how you can promote videos on youtube and websites on google search with google ads. don't forget to subscribe and turn on your notification, please. i will appreciate if you share your thoughts on this topic in the comments section. don't forget to give this video a like and share it with your friends and colleagues. thanks for watching. see you in my next video.

How To Create A Google Ads Account 2022

in this video, i'm going to show you how to create a new google ads account so that you end up with all the options available to you in the account and you don't just end up limited to creating smart accounts, which are not always in the best interests of you or your business. so you're gonna head over to adsgooglecom and we're gonna hit start now. so we're gonna have to have a google login to do this. that's not already associated with a google ads account. so i've created one to do this, um, and i'm going to sign in. if not, you'll have to create a google login. okay, and i don't need to con. these are all for the new gmail i set up. so this is the main page it will take you to and what most people will do is they will just. they're in e-commerce website, for example. they'll go, oh, i want get more, um, i won't get more website sales, and they just follow the follow the questions, answer the questions and then bam, they end up with this smart account, which is really not the best option for you. what i want you to do is look down the page and you will see at the bottom it says: are you professional marketer? don't let that put you off. switch to expert mode. so just hit switch to expert mode. and it's phrased in such a way that it's going to put people off if they are not experienced with marketing. but understand that you're not getting some complicated system that you're not going to be able to use. you are just getting all the available options inside your ad account. that gives you the choice as to whether you want to create smart accounts or whether you want smart campaigns or whether you want to create manual campaigns. it gives you the choice and that's the important thing. you don't need to go ahead and start creating an account. you just find the create an account without a campaign option and click that, and then you enter your business information and billing. it is really important that you check the time zone, country and currency, because you cannot change these afterwards and there'll be nothing worse than being billed in a currency that's not sort of the same as your bank account or the same as your accounting currency. so just check that to make sure it's okay and hit submit and that is it done. you now have a fully fledged account that you can start creating campaigns in, and yes, you can still create smart campaigns if you want to, but the whole point is you don't have to. you can actually take the time to learn how to set up normal sort of manual campaigns and what all the options are and do what is best for your business. and if you are interested in learning more about google ads and specifically google shopping, then head over to the onlineretailacademycom, where you can see information about the membership that i have available, which includes a full google shopping course as well. i hope that's been helpful. see you in the next one.