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Create an Eye-Catching Facebook Business Page Video Cover

Published on: November 20 2023 by Branding Addicts

Create an Eye-Catching Facebook Business Page Video Cover

Table of Contents

  1. Introduction
  2. Understanding the Basics
    • 2.1 What is an Animated Facebook Cover Photo?
    • 2.2 Benefits of Using Animated Facebook Cover Photos
  3. Getting Started
    • 3.1 Choosing the Right Image Size and Resolution
    • 3.2 Making the Background Transparent
  4. Creating the Animation
    • 4.1 Adding Images and Clipping Masks
    • 4.2 Organizing and Categorizing the Elements
  5. Adding Text and Graphics
    • 5.1 Choosing Fonts and Colors
    • 5.2 Incorporating Text into the Animation
    • 5.3 Adding Graphics and Overlays
  6. Customizing the Motion Sequence
    • 6.1 Setting the Speed and Interval
    • 6.2 Fine-Tuning the Motion Effects
  7. Exporting and Uploading
    • 7.1 Saving and Exporting the Animation
    • 7.2 Uploading the Animated Cover Photo to Facebook
  8. Conclusion

How to Create a Killer Animated Facebook Cover Photo for Business Pages

Are you looking to make your Facebook business page stand out from the crowd? One effective way to do this is by creating a killer animated cover photo. In this tutorial, I will walk you through the process of creating an eye-catching animated cover photo for your Facebook fan page. By following these steps, you will be able to create a stunning visual display that will capture the attention of your audience and showcase your brand in a unique and engaging way.

1. Introduction

In this digital age, it's important to leverage visual content to make a strong impression on social media platforms. With the ability to add animated cover photos to your Facebook business page, you have a great opportunity to create a visually captivating experience for your audience. Animated cover photos allow you to showcase your brand's personality, promote specific messages, and grab the attention of your followers.

2. Understanding the Basics

2.1 What is an Animated Facebook Cover Photo?

An animated Facebook cover photo is a dynamic image that adds movement and visual interest to your business page's cover photo section. It consists of a sequence of frames that play in a loop, creating an animated effect. By utilizing this feature, you can create an immersive and interactive experience for your audience, making your brand more memorable and engaging.

2.2 Benefits of Using Animated Facebook Cover Photos

There are several key benefits to using animated cover photos for your Facebook business page:

  • Increased attention: Animated elements attract more attention than static images, making your page more noticeable and memorable.
  • Enhanced brand storytelling: Through motion and animation, you can convey your brand's story and values more effectively.
  • Improved engagement: Animated cover photos encourage users to interact with your content, increasing engagement and time spent on your page.
  • Differentiation from competitors: By utilizing this feature, you can set your brand apart from competitors who are using static cover photos.
  • Promotion of key messages: Animated cover photos provide an opportunity to feature specific messages, promotions, or product launches.

3. Getting Started

Before diving into the creation process, there are a few basic steps you need to follow to set up your workspace and prepare your images.

3.1 Choosing the Right Image Size and Resolution

To ensure your animated cover photo looks crisp and professional, it's important to choose the right image size and resolution. In Adobe Photoshop, start by creating a new document with the desired dimensions. For Facebook cover photos, the recommended size is 820 pixels wide and 312 pixels tall. Set the resolution to 300 pixels per inch to ensure high-quality output.

3.2 Making the Background Transparent

To achieve a seamless integration of your animated cover photo with the Facebook layout, it's best to make the background transparent. In Adobe Photoshop, create a new layer and fill it with a solid color. Then, use the eraser tool or layer masking techniques to create a transparent background. This will allow your cover photo to blend smoothly with the Facebook page layout.

4. Creating the Animation

Now that you have set up the basic requirements, it's time to start creating the animated cover photo. The animation will involve strategically placing images and utilizing clipping masks to achieve the desired effect.

4.1 Adding Images and Clipping Masks

Start by importing the images you want to include in your animated cover photo. You can use your own photographs or source images from platforms like Instagram. Once imported, create clipping masks to fit each image within the designated black squares. This technique ensures that every image appears cohesive and consistent.

4.2 Organizing and Categorizing the Elements

To keep your project organized, create folders to separate different elements of the animation. For example, you can create an "Images" folder to store all the images and a "Text" folder to house the text elements. This organization will make it easier to manage and make changes to specific elements throughout the creation process.

5. Adding Text and Graphics

To make your animated cover photo more engaging, it's important to incorporate text and graphics. Choose fonts and colors that align with your brand's personality and message. Incorporate text elements into the animation using motion and positioning techniques. Additionally, consider adding graphics and overlays to create visual interest and highlight specific messages or calls to action.

6. Customizing the Motion Sequence

The motion sequence of your animated cover photo plays a vital role in creating a visually appealing and impactful experience. You can customize the speed, interval, and overall movement of the elements to achieve the desired effect. Fine-tune the motion effects to guide the viewer's attention and create a smooth and visually pleasing animation.

7. Exporting and Uploading

Once you are satisfied with your animated cover photo, it's time to save and export the final video file. In Adobe Photoshop, go to the "Export" menu and select the appropriate file format, such as MP4. Choose the desired video settings and click on "Render" to generate the final video file. Finally, upload the animated cover photo to your Facebook business page to make it live and showcase your brand's creativity.

8. Conclusion

Creating a killer animated Facebook cover photo for your business page can significantly enhance your online presence and captivate your audience. By following the steps outlined in this tutorial, you'll be able to design a visually stunning and engaging animated cover photo that effectively represents your brand. Don't miss out on the opportunity to leverage this exciting feature and make your Facebook page stand out from the rest.


  • Animated Facebook cover photos provide an opportunity to showcase your brand's personality and communicate key messages.
  • Utilizing animated elements can increase user engagement and make your page more memorable.
  • By following specific design and animation techniques, you can create a visually captivating cover photo for your Facebook business page.


Q: Can I create animated cover photos for my personal Facebook profile?

A: Currently, animated cover photos are only available for Facebook business pages. However, you can still explore other creative ways to enhance your personal profile.

Q: How can I ensure that the text in my animated cover photo is readable?

A: It's important to choose fonts, sizes, and colors that provide sufficient contrast and legibility. Test your cover photo on different devices and screen sizes to make sure the text is easily readable.

Q: Can I use existing graphics or illustrations in my animated cover photo?

A: Absolutely! Incorporating existing graphics or illustrations can add a unique touch to your cover photo and further enhance your brand's visual identity.

Q: Are there any specific guidelines for animated Facebook cover photos?

A: Yes, Facebook has specific guidelines regarding file formats, aspect ratios, and duration. Make sure to review and adhere to these guidelines to ensure your animated cover photo meets the requirements.

Q: Can I change my animated cover photo after it's been uploaded to my Facebook page?

A: Yes, you can update your animated cover photo at any time by following the same process of uploading a new image to your Facebook business page. Keep in mind that frequent changes may disrupt the user experience, so consider making modifications occasionally.

Q: Can I hire a professional designer to create an animated cover photo for my business page?

A: Yes, if you're not comfortable creating an animated cover photo yourself, you can hire a professional designer or a design agency specializing in social media graphics to create a custom cover photo tailored to your brand.

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