create google ads
Published on: February 5 2023 by pipiads
Table of Contents About create google ads
- Google Ads Tutorial 2022 [Step-by-Step] Adwords
- Google Adsense Tutorial 2022
- How To Launch Your First Google Ads Campaign [Beginners Step by Step Guide]
- Google Ads Tutorial 2022 (Simple Step-by-Step Guide)
- Google Ads Tutorial 2022 (Full Beginner’s Guide) | Adwords
- Google Ads Search Campaign Structure - How To Create Successful Campaigns
Google Ads Tutorial 2022 [Step-by-Step] Adwords
so in this complete tutorial, i'm going to walk you through step by step, showing you how to run and operate google ads. now, whether you are a complete beginner, uh, or maybe you've already run ads on different platforms, this video is going to be all inclusive for anyone and everyone looking to run ads through google's services. uh- and i know this can look somewhat intimidating at first, i know. certainly, when i first started running ads, i actually had to watch similar tutorials to this one, and it really helped jump start the process. it ended up saving me thousands of dollars because i was able to- uh, you know- learn things that maybe would take much longer if you try to do it on your own. so the goal here for this video is to teach you every step of the process: uh, get you running your first google ad. then we'll tok about different types of conversion rates, we'll tok about target conversion rates, we're going to tok about the ad styles that google has, and then we'll also tok about keywords: how do we do keyword research, how do we find the right keywords to target, and then how do we set up more ads after that so that we can do split testing, a b testing. don't worry if i'm just kind of speaking like some different words that you don't know, don't worry, we'll explain all of those later on throughout this video, and if at any point you feel like i'm toking too fast, you can always go back, re-watch it or just slow it down to 0.75 speed. i know, sometimes i get a little bit excited. i love doing this- and so i tok a little bit fast by accident. so let's go ahead. let's get started with this video. um, and so the first thing that you're going to want to do is you're going to go to adsgooglecom. i have my computer right here and i'm going to walk you through every step of the process. now, once you're on adsgooglecom, you can go over and sign into your google account. i'm assuming that you already have a google account. if you don't, you can just make a gmail very quickly, and if you want to follow along throughout this video, i would suggest that, but you can certainly just watch this and then go ahead and try to replicate this and make your own google ads after this tutorial. uh, maybe consider taking out a pen, taking out a piece of paper, writing a few things down, just so that you don't forget them. so let's go ahead, let's sign into our google account and then we're going to jump into this process. so we're going to go ahead and sign in right here, all right, and we're going to create a new google ads account. i'm assuming you probably don't have one now, so we can just click on new google ads account. and now we're going to be prompted with this, this interesting thing that google's been doing in the past couple of years, where they now try to, kind of like, throw you through this gauntlet of, like different questions and they try to set you up to make your own ad, because they know that their ad platform is a little bit confusing. that's probably why you ended up on this tutorial, because maybe you looked at and said: this is a little bit confusing, um, and so, instead of doing all of this and going through what google wants us to do, we're going to scroll down and we're going to find switch to expert mode right here. and the reason why we're doing this is because, if you go through google's little thing that they want you to go through, i find that people end up spending more money, because google, they make money when you run ads on their platform, so they're going to convince you to spend more money than you have to. i would suggest just switching to expert mode so that you can skip most of that and just get started running ads. and don't worry, i'll show you every step of the process here. so let's go ahead, let's click on switch to expert mode and once we do that, we're going to see a variety of different options for what type of ads we want to run and what we're really going for right and so typically, i end up just clicking on website traffic. you can certainly. you know, if you are looking for just leads and you're looking for someone's phone number, perhaps you're looking for someone's email and maybe a real estate agent or you are a plumber- then maybe you want to go for leads. you can go for sales, website traffic, right, product and brand consideration. uh, you can go for local store visits and promotions, app promotion, brand awareness and reach, which is like a just very general thing. i personally would suggest going for website traffic. we run almost all of our campaigns, just as website traffic get them to our site- maybe it's to a specific landing page, conversion page. it gives us more leeway and it gives us more options overall when we choose website traffic. but you can certainly read the different type of campaign types which we'll tok about each one of these, like search, display, shopping, video discovery- right. if we're going for leads, you're going to see they have some different options there. right? if you're going for brand awareness, you have display your video. app promotion: your campaign type is app- right. so you want to look at the campaign types and what type of ad you want to run. we're going to click on website traffic here. now, this is when we get into selecting a campaign type. this is going to be a very important part of the video. okay, because you want to understand each one of these different types of advertisements, because this is going to significantly affect your campaign and the way that you're running ads. so the first one that we have in the one that we typically choose, is going to be google search ads. these are the basic google search ads. you've probably seen so many of these. it's probably what you think of when you think of google ads. uh, just to show you here, let's say that, um, i'm i'm going to be marketing my marketing agency, right, and so if you want an example of this search ad, we could say: marketing agency- uh, new york, right, and when we do this, we're gonna see these three right up here at the top. these are all basic google search ads. this is the first option here, right? so search ads right here. these are going to be the ones right here. we just see the basic text, right, and it comes up. when somebody searches in google, your ad will come up in one of these three. sometimes there's four, sometimes there's two, it depends, but those are the basic google search ads. the reason why i like search ads is because it's going to give you exactly what you want for people who are searching for something very specific. so when somebody searches marketing agency new york, i know that i can come up in that specific spot, versus a display ad which might pop up um across the web, right? so maybe you're reading a blog or maybe you are on some news website and you see an ad that pops up on the side. that's typically what is known as a display ad. typically, there's going to be some pictures. there's going to be like this box you can click on. sometimes people call these banner ads as well. we're not. that's not something that i really do too much of, because we like to focus on search and then what we like to do is branch out into these other types of ads, and this is what i would suggest doing as well for people who are getting started with google ads. start with search, then you can branch out into the others once, once you nail down search. if you don't want to do that, then i would suggest nailing down at least one of these. like, maybe you want to focus just on display, nail that down first, get that down to a science first, and then you can branch into the other ones. don't try to manage all of these different types of ads at the same time in the first week. just trust me on that. you want to start with one and then branch out. then we have shopping ads, and so, because we're trying to get website traffic, you're not going to see this one available to us right here at the moment, but shopping ads. this is also something that, for example, let's say that we wanted to go for some organic um protein powder, right, and if we want to get organic protein powder and we
Google Adsense Tutorial 2022
Do you want to make money with your website using Google AdSense? If that's the case, then keep watching, because in this store, I'll show you, step by step, how to do that. My name is Ferdy And I'm pleased to show you what we will cover In this tutorial. I'll show you how to sign up for Google Adsense tok, about what it says in the terms and services, what to do, what not to do, and how to connect your Google Adsense account, which- or website. I will show you how to accomplish all the tasks Google asks you to do for your website to complete. I will show you how you can accomplish all the tasks Google asks you to do for your website In order to become compliant with terms of service. you don't want to be banned by Google, And then we will place advertisements on your website. You can google plays ads for you or choose different kinds of units that you can place anywhere in your website. I will show you how to place ads in our content automatikally and how to adjust the style of the ad to match the style of your website. When everything is up or running, I show you how to activate your account by leaving your bank details and address. activate your account for payments by filling in the pin you'll receive from a letter from Google, and how to add more websites. In the end, I will show you how you can read reports and how you can link your Google Adsense account with our YouTube channel, if you have one. So if you like what you have seen so far, and please like this video, feel free to subscribe for more upcoming tutorials. And now let's get started by signing up for a free Google Adsense account. So the first thing we need to do we need to go to ad. sense that Google does come and hit enter. So far we're doing great. Now we click on get started. what you need is a GMO account. If you don't have that need to set it up. It is free, Just as Google AdSense is also free. I already have a Gmail account that is not connected at all with AdSense. So I will start from scratch and I will use my website in order to create AdSense accounts. I click on Ferdy Corp. That's the one I want to use. And now I need to fill in my website. If you don't ever watch this, just select over here. If you want to learn how to make website- I've toked about that- you can go to YouTube search for how to make a website 30. And I'll show you, step by step, how you can do that. My website is HTTPS 30. porpoise Who does comm get more out of it says: do we want to get help? No, thank you. Your payment country territory. I'm from the Netherlands And I need to read those terms And, of course, speed reading. Oh, did you saw that? Did you see that You should never use past tense in a sentence twice? Have I learned so? never say: did you saw that? Then say: Did you see that? Okay, I'm toking about this, But what are actually what to say? Read the Terms and Conditions: really important. Let me give you a few highlights. You need to be at least 18. In order to sign up for this. If you're not a thing, don't sign up. you need to have a Google account. you can create a free demo account. that will do the trick. never violate those terms. If you do that, your account will be shut down. and do not get your money. Never, ever, never, ever click on our own advertisements. Also, never ask other people to click on advertisements. Never do that. Don't use this on websites with adult content. Do not use a website containing copyrighted material and do not create a second adsense account. If you already have one, Do not create a second one. But please read them and we have read them. in agree Day, you can start using AdSense. Wow, that's it. That's it, Notike. now that, of course, we need to be accepted. Now it says about payments: tell us about you and it is required. So I enter my information over here And then you can say to an individual or a business the name and address of my business. The name is Ferdy and Anna media. My name is Ferdy Korpershoek. My address is this one Exactly: My primary contact. they already have it. somehow. I can change it over here if I want to, But I'm okay with that. So I click on Submit. Congratulations are your new google adsense account. Now we need to connect our Google Adsense account with our website. Let me show you two ways on how to do that. Also, they got my info. See how, as Luke on your website is optional- Connect your site to AdSense. that is required. So I click on let's go. Connect your site to AdSense. copy and paste HTML code of your site in the head. So I copy this link. I go to my website, Ferdy corpcom, which refers to my website, Ferdy Korpershoek, But that's a stupid name to have as a YouTuber. but you know, Even with stupid names, you can be active on YouTube. Now I need to go to my website. what I will do. I will go to themes over here. This is the easy way, is not the best way, especially when you want to update your themes later. But right now we can go to the theme editor, give you a warning like: are you sure you want to do this? Then over here at the right, we go to header dot php. Then over here I see the opening tag head. Here's the closing tag. So below the closing tag I paste this code, I update the file. But keep in mind, when you update your theme, this code will be removed. So there are better ways, But this is the easiest way to get started right now. I can request a review. Thanks for connecting the site. Your website is now linked with google adsense. Well, there is a better way on how to do that. We'll show you that in a minute. Right now, I want to show you how you can let Google place ads on your website ultimately, And we can explore this. So let's take a look. Google's are finding the best best places for ads on your site. I don't see that many ads, So if I turn this on, look at this- There will be an ad between my header and my hero. Well, there are three in page ads, But I personally prefer also over here. This sounds so, this looks so spammy. I don't want that. So there will be an ad over here. Depends on the goal of your website. If that's the goal of your website, go ahead. for me I would like it. even here is an app, So above the header, Wow, Hey, but you can apply it to the site And then this will happen. So let's do it for now. Let's see what happens. changes can take up to an hour to reflect on your site And then we can see if we start to make some money. So far, so good. Now let me show you the second way on how to link your adsense account with our website. We'll use Google Site get for that. If I go to sites over here at the left, I see my website. vertikals are good. calm is a getting ready. If I click on it it says: bear with us, it will take a few days, But in some cases up to two weeks. You don't need to resubmit it. just be patience. Well, since we need to be patient, what I can do: I just showed you the relatively easy way on how to basis code. Let's remove it right now And update the URL. What I want to do, I want to use a different way, which is even certainly better. So I go to plugins, add new and we're gonna instal Google Site get. not only great for Google AdSense, but also our Google Analytiks and Google Search Console. I search for Google sites get, I click on instal now. then I need to activate it And the great thing is that I can see my revenue within my WordPress website when I use this tool. Okay, I need to start a setup. or I go to Google sidekick get dashboard And I need to sign in with Google. and I need to sign in with same email address, the Gmail account I use to use for AdSense, which is this one going to verify a few things. I trust Google- great. now I need to connect AdSense. as you see, I already connected Search Console and analytiks page speed. Now it's time for AdSense, So I click on.
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How To Launch Your First Google Ads Campaign [Beginners Step by Step Guide]
hands down, Google ads is the best marketing channel that you can use to grow your business in a profitable way, and the reason for why I know this is true is because I've used Google ads since 2010 to grow not only my own business, but hundreds of other businesses. now, if you have personally said, or you heard, that Google ads is not profitable, that is likely because you've been using Google ads in the wrong way. so if you want to launch your very first Google ads campaign the right way, so that you can avoid some of the most costly mistakes that many people make time and time again when it comes to Google ads, you need to stik around and watch this video. but just in case we haven't met yet, my name is Aaron Young from Define Digital Academy and I'm your 15 000 hour Google ads master. and if you'd like to stay up to date with what is working in Google ads right now, why don't you like this video and also subscribe to my channel so that you don't miss out every single time that I release a new Google ads training video? thank you so much. now I know when we tok about getting started with Google ads, people can get all decided and just rushed straight in to setting up their very first Google ads campaign, and that is part of the problem: people dive into Google ads without looking and researching the core elements that they need for success with Google ads. and before you start going through the step-by-step process of actually setting up your Google ads campaign, there's three core things that you need to complete first- and this is your keyword research, your ad copy and your conversion tracking, and so that you can see how each of these elements work together. along with this video where I show you the step-by-step process for how to set up a Google ads campaign, I've created a special getting started with Google ads playlist and I'll link this to the end of this video, so, after you finish watching this video, you can then go back and watch those other three core elements that you need to complete so that you can have an amazing Google ads campaign that is going to be generating your business those sales and leads that it needs every single day. and also, as we're going through the step-by-step process. if you feel, like you, you've missed any of those steps, never fear, because what I've done is that, if you follow the link in the description below, I've actually created a free Google ads campaign setup guide which you can download- and this includes my strategy notes- and it also has screenshots of all the different steps that you need to take to set up your Google ads campaign. so don't worry if we're going through this too fast in this video, because all you need to do is to download that guide and then you can follow along when you're going through the process of setting up your own Google ads campaign. in this step-by-step tutorial, I'm going to be showing you how to set up one campaign with one ad group, but before we go through that step-by-step process, I want to show you how that fits within the correct Google ads account structure. so, when it comes to creating a Google ads campaign, we have our Google ads account, and this is the place where all of your individual campaigns are housed. so, for your own business, you'll have one Google ads account with multiple different campaigns, and then, below each of these campaigns, you'll have targeted ad groups, and each of these individual ad groups have targeted keywords which then lead people through to individual ads and landing pages. and what I want to focus on here is that all of these individual ad groups only have one keyword, so this ad group is targeting one set of keywords and this other AD group is targeting a second group of keywords, and that's what we call the one keyword theme method, because each of these ad groups only have one keyword theme. and let me show you how this works in an example. so if you've got an account which is targeting a Villa Resort in Bali, you would have individual campaigns around your core accommodation types- so one bedroom Villas, two bedroom Villas, then you may also want to have a bali General campaign and a seminyak general campaign. and then, when it comes down to your individual ad groups, in the one bedroom Villas campaign you've got different keywords around one bedroom Village, Bali and one bedroom Villas seminyak. and then moving across, so for two bedroom Villa, Bali and two bedroom Villa, seminyak, and what this does is that this then means in our one bedroom Villa ad group, we only have keywords which are around about one bedroom Villa, barley Villas, versus in our seminyak ad group, it's looking at focusing on keywords in and around one bedroom Villas seminyak, and the reason for why this is so powerful and for why it highly increases your conversion rates is because you are then able to Target different ad copies which relate to these Search terms and send them to the most relevant landing page on your website. so in this campaign we wouldn't send everyone through the home page. if someone did a search for a one bedroom Villa, they would be taken through to a one bedroom Villa landing page, versus if they search for a two-bedroom Villa, they would go directly to that two-bedroom Villa landing page. another core advantage of setting it up this way is that if you come down to a campaign and you see, say, for example, in the two-bedroom Villa campaign, the keywords around two bedroom Bali Villas aren't converting as high as the keywords around two bedroom seminar Villas, we can very quickly pause this ad group to focus our budget on this hyper forming two-bedroom Villa seminyak campaign. and that's a lot harder to do if you just got all of these keywords scrambled into one ad group. and now that you know the correct structure that you need to be using for your Google ads campaign, using that one keyword theme method, let me take you through this step-by-step process that you're going to go through to set up your very first Google ads campaign. and, as I said, remember, if you miss any of these steps, just follow that link in the description below so that you can download my free copy of your Google ads campaign setup guide. so, to start this process, you want to go to adsgooglecom and then we click on get started and if you've already got a Google ads account, it'll bring you straight into your Google ads dashboard. but if you don't have that set up yet, you do need to go through a few extra steps, and it's just a simple process of adding in your email and setting up a Google ads account. the only thing that I do want to point out: if this is your first time setting up a Google ads account, you'll be brought to a screen like this, and what you want to do is you want to use this little button down here and and you want to switch to expert mode. now, don't be scared off by that term- switch to expert mode- because if you don't do this, you'll be setting up a smart campaign where Google has full control and, further than that, you don't see any of the data, like which keywords are performing the best, which ad copies are performing the best. but don't be scared off by this, because I'm here to take you through the step-by-step process. so once you've switched that expert mode, or just normal mode, you go through and you click on new campaign and we start the process of setting up your Google ads campaign. now I'll always select either the sales or the leads metric. if you're running an e-commerce campaign, set up sales. if you're running a service based industry, choose the leads option and then from there it'll bring you to the section where you need to select which conversions you want to be included in your campaign setup. now I've already got conversions set up, but remember how I said that I've got that playlist set up for you, which is called getting started with Google ads. that playlist has a full lesson on how to set set up your conversion actions, so we'll skip through this now, but you can come back and add those conversion actions later. then we press continue.
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Google Ads Tutorial 2022 (Simple Step-by-Step Guide)
what's going on. my name is simon and in this video i'm going to show you, step by step, how to set up your first google ads campaign. so let's not waste any time and get started right away. so the first step is to go to adsgooglecom and then click on the start now button right here. then here you want to create your google ads account by either signing in to your existing google account, or you can also just click on create account and then create your google ads account using any email address. once we are logged into our account, we want to come down here and click on switch to expert mode so that we get all the options for our campaign. then here we're going to click on create a campaign without a goals guidance, because, again, we want to keep the full control over our campaign. here we want to select our campaign type. so in this video we're going to create a simple search campaign with text ads that show up when people type in specific keywords on google. so we're going to go back here and click on search and then we have to define the result that we want to get out of our campaign. now, in my example, i'm just gonna send people to a specific landing page with an offer. so i'm just gonna click on website visits right here and then paste in my url. then we're gonna click on continue on the bottom right now. here in the campaign settings, we want to first give our campaign a name. i'm just going to name it: search campaign version one- and then we want to untik both the search network and also the display network, because in the beginning we only want our ads to show up in the google search engine and not on any other networks. now let's scroll down and click on show more settings. here we can set a start and an end date for our campaign. so if you only want to run your campaign for a specific time, then you can set the times right here. and then we also have add schedule. so if you only want to run your ads at specific days or at specific times, you can set those times right here. now let's move on to targeting and audience segments. under locations you want to define the location where your ads will show up in. so by default it is set to united kingdom right here. but if i would want to sell to people in the united states, for example, i could just come here, click on, enter another location and then type in united states right here, and then i'm going to click on united states and now my ads will only show up in the united states. then we also want to come to location options right here, and then, under target, you want to change it from presence or interest to presence. otherwise, your ads would also show up for people who are interested in the location that you're targeting, which doesn't really make sense if you want to ship products to them or if you want to work them in that specific location. then let's move on to languages. now, here you can simply use the language of your customers, which is also the language of the ads that we're going to create later on. we're going to skip the audience segments and go right to budget and bidding under budget. we want to first choose the currency that we want to pay google with for our ads. so, for example, if you live in the united states, then you probably want to choose us dollars right here. here we can set our average daily budget. i'm going to set this to 10, which means that on average, over the course of a month, it's not gonna spend more than ten dollars a day. sometimes it will spend a bit more than ten dollars. sometimes it might spend a bit less, but over the course of an entire month, on average it will not have spent more than ten dollars a day. and then, under bidding, we're going to set this to focus on clicks for now, because we don't have any data in our account yet. later on, once you have installed conversion tracking and once you have some data, you can then change this to optimize for conversions. however, we're also going to set a maximum cost per click bit limit, which is going to be the maximum that we're going to have to pay for a single click. it doesn't mean that you're going to have to pay that much, but you're never going to pay more than what you set here. so i'm so i'm going to set this to two dollars and then we're going to move on to add extensions. now, ad extensions are just additional links and text on your ad that mainly make your ad larger, which gives it more real estate on google, which usually results in a higher click-through rate, which really helps with the google ads. so i highly recommend to set up these ad extensions. so i would definitely set up these site link extensions right here, which are just links going to different pages of your website and then also set up the callout extensions right here, just listing some additional benefits and also the structured snippet. now, for specific businesses, it also makes sense to add a phone number so you can add a call extension. or you can also look through these extensions right here which might make sense for different businesses. and don't worry, if you don't want to do all this now, you can always set them up later, once you have created your ads. so now let's click on save and continue. so here we're going to set up our ad groups, and we're going to set them up so that for each specific ad group we're going to target a specific intention of our customers, so that later we'll be able to create ads that are very relevant to the keywords that we are targeting. so let's say, for example, i have a website development business, so for the first ad group, i could just target people who are looking for a responsive website. and then for the second ad group, i can target people who are looking for a booking website, and so you can see, for each ad group we're just going to use the keywords that are related to that specific search intent. so for our first ad group. let's target people who are looking for a responsive website. so i'm going to change the name from ad group 1 to website plus responsive, so that i always know what this ad group is all about. and then, under keywords, we want to define all the search terms that our ad should show up for. so to find our keywords, we can simply type in a main keyword in right here as a seed keyword. so i'm going to just type in responsive website development and then i'm going to click on get keywords and then google is gonna give me all the keywords that they think are related to what i'm about here and now. as a second step, i'm gonna go through all these keywords and delete all the ones that i think don't have the same search intent of what i'm going for. so, for example, udemy- responsive web design- is probably not going to be a search term that will convert in a customer for me, because udemy is a course platform and people who type that in are probably looking for a course on how to build a responsive website and they're not looking for freelancers. so now i've narrowed down all the keywords to the ones that i think have the intent behind them to find somebody who can build a responsive website, which is what i'm offering here with these ads. so now what we're going to do is just copy all of our keywords and then go to a site called keyword match type tool, where we can just paste them in right here. and then we're going to go to the right side and take the phrase match and the exact match option and i'm going to click on create keyword list and then here we're just going to copy all of those and then go back to our google ads account and just paste them in right here. so what we've done just now is put brackets and also quotation marks around our keywords, which represent different match types. so whenever you put brackets around your keyword, it means that your ad will only show up when people type in that exact keyword or basically something that means the same. and then if you put quotation marks around your keyword, that means that your ad will also show up when people type in that keyword along with some kind of phrase. so, for example, if somebody types in: i'm looking for a responsive website,
Google Ads Tutorial 2022 (Full Beginner’s Guide) | Adwords
what's going on. my name is simon and in this video, i'm going to show you exactly how to set up your first google ad. so this video is for you if you want to get more clients or more customers through google ads, but you don't really know how to set up a profitable campaign. so what we're going to do in this video is set up a campaign together, and what we're going to focus on is to really understand how google ads actually work and how we can set up our campaign to pay as little as possible for the most amount of customers or clients as possible. because if you don't understand the principles that you're gonna learn in this video, then you're probably just gonna waste all your ad budget on a campaign that just doesn't work. but don't worry, you're here now and after watching this video, you're gonna have all the tools you need to build your profitable campaign for your business. so let's get started now. i do recommend to watch this video all the way from the beginning, because the information is going to build on itself and if you skip certain parts, then it might not make sense for you at a certain point. however, if you do want to go to specific parts directly, you're going to find all the time stamps by hovering over the progress bar of the video. also, if i tok too fast or too slow for you at any point, you can change the speed of the video by going to the bottom right, clicking on the gear icon and then changing the speed there. all right now, before going to start setting up our google account and start our campaign, i want to quickly tok about how google ads actually work. so what is google's job? google is basically organizing and sorting all the information that is out there on the internet, and then what they have is a so-called search engine. so when i would, for example, go to google and type in what i'm looking for- let's say i'm going to look for a website developer- i'm just going to type in website developer and then google is going to show me all the websites that they think is most relevant to what i'm looking for. so all these sites right here. google is saying, okay, this is probably what you're looking for. and google is basically leveraging their position as being able to sort the information so well that they're offering advertisers the possibility to pay to actually appear for certain search terms. so here on the top, you can see all these four first search results. these are all ads, because you can see there's an ad in front of the url. then when you scroll down, you can also see organic search results. so these people right here, they're not paying to appear here in the first page for this specific keyword. however, they are probably big websites that have spent years to optimize their website for specific keywords so that they can actually appear here on the first page. so what we're going to do as advertisers for our business, we're going to shortcut that process by paying to appear on the search results for specific keywords. that we think will convert into a new customer. and the way we're going to pay google for our ads is that whenever somebody clicks on our ad, then we're going to have to pay for that specific click. so it's pay-per-click advertising. but but let's say i'm gonna pay a hundred dollars on a hundred clicks and i make back 200 from the clients or customers i get from those clicks. then i'm still profitable and that's eventually where we want to get to with our google ads campaigns. all right, so now let's go ahead and set up our google ads account. simply go to adsgooglecom and then you'll end up on this page right here where we're going to click on start now to create our google ads account. so, to create your ads account, you can simply use your existing google account and log in that way, or you can also click on create account right here, and then you can also use another email address- it doesn't have to be a gmail address- and you can create your google ads account that way. then, once you're logged in, you're going to end up on this page right here and here. it's probably tempting to click on one of these buttons because it looks very simple. however, we're not going to do that, because then we're basically rolling the dice and then hoping that google makes the right decisions for us. what we want to do is we want to keep the full control over our campaign, so we're going to go down to the bottom right here and click on switch to expert mode. so click on this button right here, and then google wants us to choose an objective for our campaign. so it asks us: do we want to get sales, leads, website traffic, local store visits, whatever? however, this is another guidance that google wants to give you to help you set up your ads. however, you're going to find that the guidance that google tries to give you most of the time just leads to them making more money from your ads, but you not really getting more clients from them. so what we're going to do is when we want to keep control over our ads as much as possible. so what we're going to do is we're going to click on, create a campaign without a goal's guidance here on the bottom right, and now we have to decide on what type of ad we want to set up. what we're going to focus on in this video is setting up a search ad. these are the ads that we have seen before right here. these are just the text ads that you get when you type in specific keywords on google. if you are a beginner, these are definitely the ads that you want to set up first. they're very straightforward to set up and also very profitable. however, i'm gonna have more videos in the future about how to set up video ads and other ads as well, so definitely make sure you're subscribed to not miss those videos. however, for now, we're going to just click on search. then we could also tik one of these boxes right here about the results that we want to get from our campaign. however, we're not going to take anything here. we're going to do that later at the ad level, so we're just going to click on continue here for now. now, here we're going to define the settings of our new campaign. so the first thing is to give our campaign a name right here. so i'm just going to name it search campaign and as an example for this video, i'm gonna set up a campaign for a website designer that is looking for more clients through google ads. so i'm just also gonna just type in um, website design, all right, and then, under networks, you definitely want to uncheck the display networks, because we only want our ads to show up for people who type in specific keywords. that's how we're going to optimize later on, and that's just not going to work with display networks. then, in the beginning, for google ads, i usually also untik search networks, because i only want to show up in the google search engine and then maybe later down the road, if i have exhausted all the traffic from google, from the google search engine, then you might want to also use the search network and see if this is profitable for you as well. however, i would definitely start out without the search network and definitely without the display network, then here we can go to show more settings. here you can set a start and an end date for your new campaign. now it does make sense to set your start date maybe a couple of days from now, so you have some time to set up also conversion tracking for your ads and also more time to set up more ads and more campaigns. and then if you're- uh, if you're at risk of forgetting that you have set up your ads, you also definitely want to set an end date for your campaign and personally i don't set an end date because i know that i'm going to check my ads, in the beginning probably every single day and then probably every single week, so i don't really need to. however, if you forgetting to stop your ads and then your credit card will just keep being charged and there's no way to get that money back, so definitely set an end date. if you are at risk of forgetting that you have set up google ads, um, then we're going to skip these two for add schedule t.
Google Ads Search Campaign Structure - How To Create Successful Campaigns
what's up everyone, welcome to the Surfside PPC YouTube channel. today I want to go over your Google ads search campaign structure, along with some best practikes to make sure that you're setting up your campaigns for Success. so we're here in my Google ads account. so when you're within your account, you can obviously create campaigns. so when you're creating campaigns, one of the options when you're creating a new campaign is a search campaign. so today I'm going to be specifically going over search campaign structure. you can see right here I have my sample campaign running now. keep in mind you can run multiple search campaigns. so what I recommend a lot of times is separating out your keywords. for example, I'm targeting keywords related to some of these different product categories on my website, so they're not going to perform as well as specific branded keywords. so what you may want to do within your Google ads account is create a completely separate search campaign, all just geared around your brand. all you're doing is targeting your brand keywords. and the main reason you may want to separate out campaigns- if we come in here and we go- go to our settings, we go to our bidding strategy. right now I'm telling Google ads I want to spend two dollars on a conversion. if I'm running a branded campaign, my target CPA should be a lot lower for the entire campaign. if I'm running a campaign where I'm going after keywords that aren't nearly as relevant as some of the keywords to my website- so maybe I'm trying to find people who are searching for really broad keywords and trying to drive them to my website- then my target CPA may be much higher. so what you want to do is basically group together your campaigns based on the results you expect from them. the more targeted your campaign is, the lower you're probably expecting a cost per conversion, and the less targeted, obviously, the higher your cost per conversion. so let's click on cancel here. let's come back out to all of our campaigns and you can see here. so we're going to look at our structure real quick. we have our search campaign, so we click on our search campaign here, and within our search campaign are all of our different ad groups. as you can see here, all of my ad groups are grouped together by theme. so if you look at the name of each ad group, that that's going to guide basically the landing page where I'm sending traffic to the keywords that I'm bidding on and what my advertisements are going to look like. so if I come into this ad group here for Farmhouse curtains, it's going to pull up my keywords and I'm targeting the keyword Farmhouse curtains as a phrase match keyword. there are quotes around this keyword. I have found the best possible performance by using phrase match keywords recently and generally what I'm doing is using one keyword per ad group. so when I come into the Search terms for this one ad group, just by targeting one phrase match keyword, we're going to scroll all the way to the bottom here for Search terms. Google ad is showing my one phrase match keyword has matched 638 different Search terms. so it's not like you're going to have any issue with volume or targeting or relevancy if you're using phrase match keywords. so keep your one keyword in your ad group, keep it all grouped together by theme and then within each ad group you should have at least two advertisements running. so I recently updated these ads so their ad strength is pending. but what you want to look for here is an excellent ad strength- either good or excellent. and now, last but not least, within our structure, is where we're sending traffic to. so if I click on edit here and I'm looking at my responsive search ad you can see right here. so it's my product category page for Farmhouse curtains. that is where I'm sending traffic to. so what you want to do when you're coming up with your account structure is: I would recommend structuring it something like this so you have your campaign at the very top within your campaign or ad groups. now I put the ad group and the landing page the same color because the way I decide to create different ad groups is based on the landing pages where I'm sending traffic to. now you also want to keep in mind you want to group together your keywords to make sure they are relevant to your advertisements enter your landing pages. so what you're doing here is you're saying in Android one, I'm going to be targeting relevant keywords, creating multiple ads in that ad group, and both of these ads are going to the same landing page. so when I come back over here to my website, to give you an example, I'm on my farmhouse Christmas decor shop page. these are all subcategory pages: garlands, ornaments, pillows, signs, stokings, tree skirts. some of them have subcategories within the subcategory. so, looking at these six different subcategories, what I would do is create a separate ad group for each of them, because they all have their own unique landing page. I'm not going to bid on a keyword related to Farmhouse Christmas ornaments and send people to a page with Farmhouse Christmas pillows. so when you are structuring your search campaign, you really need to be cognizant of the Search keywords that you're targeting, the advertisements that people are seeing based on the search terms that they are entering, and then, ultimately, what landing page where you're sending traffic to. one of the easiest examples that I ever show is a shoe company with red shoes, black shoes, White Shoes, Green shoes. what they can do is separate out each individual color into separate ad groups because you want to send people to. if somebody is looking for green shoes, you want to send them to a page that is filled with green shoes. so that's the basic look at a Google ad search campaign is understanding. your ad groups need to match up with the landing pages where you're sending traffic to. so if we come back over here to my campaign, we're going to come out of the responsive search ad part and we're going to come back to our ad groups for this campaign. but we're in all campaigns right now, but I only have one campaign running, so let's open our campaign. go to the ad groups, so curtains. now this one: I actually showed the match type because I did a test with the broad match keyword. I did a test with an exact match keyword so you can also incorporate the match type that you're using within that specific ad group. but each of these ad groups- so this ad group right here- is targeting keywords related to Farmhouse surveillances. the advertisements are all geared unbalances. there are two advertisements in the ad group and the traffic is going to a product category page on my website where there is a huge list of Farmhouse valances for sale. so let's say, I want to add some new ad groups to this campaign and I want them geared around Christmas. so what we would do is create- and I just showed two examples here- a new ad group for Farmhouse Christmas garlands. I'm going to Target one keyword within this ad group, a phrase match keyword: Farmhouse Christmas garlands. I'm going to create two responsive search ads and then my traffic is going to be sent directly to this page. my two ads are all going to be geared around Farmhouse Christmas garlands. now, when it's time to Target the keyword Farmhouse Christmas pillows, that becomes a new ad group. so you don't want to put all of your Christmas keywords, for example, into one single ad group, because you're saying, okay, the theme in this ad group is Christmas, the theme in this ad group is actually Christmas garlands, it's Christmas pillows. you want to make sure people are seeing exactly what they are looking for. so what I would do in this scenario: if we come back over to my Google ads account, we create a new ad group and I'm just going to do this for one of these ad groups here. okay, so we're creating a new standard ad group. we want to name our ad group first. so let's say, Farmhouse, Christmas pillows. now what you can do is search for more keywords here. you could also enter a URL to sc.