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Crush IOS 14.5 & Dominate Facebook Ads in 2021

Published on: November 17 2023 by Nick Theriot

Crush IOS 14.5 & Dominate Facebook Ads in 2021

Table of Contents

  1. Introduction
  2. iOS 14.5 and the Impact on Data
    • Adoption Rate of iOS 14.5
    • Opt-in Rate for Tracking
    • Facebook's Revenue Dilemma
  3. Potential Solutions
    • Shifting to On-App Payment Options
    • Apple's Ads Platform
  4. The Importance of a Growth Mindset
  5. Overcoming iOS 14.5 Challenges
    • Third-Party Attribution Software
    • Click Magic vs Wicked Reports
    • Domain Verification and Event Measurement
    • Server-Side Tracking
  6. Strategies for Success
    • Better Creatives
    • Video Content
    • Staying Up to Date
    • Building Lists and Assets
  7. Conclusion

iOS 14.5 and the Impact on Data

Introduction

In the ever-evolving landscape of digital advertising, one of the latest challenges for businesses and marketers is the release of iOS 14.5. This update brings significant changes to the way user data is collected and tracked on Apple devices, particularly for Facebook advertisers. In this article, we'll explore the impact of iOS 14.5 on data tracking, discuss potential solutions, and provide strategies for navigating this new advertising landscape successfully.

Adoption Rate of iOS 14.5

As of recording this video on May 8th, iOS 14.5 has seen a 30% adoption rate, with expectations of reaching a 60% adoption rate by mid-May. This means a significant number of iPhone users will be affected by the changes in data tracking.

Opt-in Rate for Tracking

Perhaps the most significant challenge for Facebook advertisers is the opt-in rate for tracking. Early statistics show that only 5% of users have opted into allowing Facebook to track their data. This low opt-in rate presents a substantial hurdle for advertisers who heavily rely on tracking data for effective ad targeting and measurement.

Facebook's Revenue Dilemma

The impact of iOS 14.5 goes beyond just advertisers. Facebook, whose revenue primarily comes from advertisers, faces a significant problem if the performance of 90% of its advertisers is crushed by this update. Facebook needs to find a solution to ensure advertisers remain profitable and continue spending on the platform.

Potential Solutions

One potential solution for Facebook is to shift towards on-app payment options. By enabling users to make purchases directly within the app, Facebook can still track these transactions without relying too heavily on external tracking methods. This move would keep users within the app ecosystem while providing a viable alternative to overcome the limitations imposed by iOS 14.5.

Another possibility is Apple developing its own ads platform. With its extensive product ecosystem, including devices like MacBook, AirPods, and more, Apple has the potential to create a closed-off advertising environment. This move would allow Apple to control and capitalize on advertising, tracking, and data attribution, potentially challenging established platforms like Facebook.

The Importance of a Growth Mindset

Amidst all these changes and challenges, it is crucial for advertisers and businesses to adopt a growth mindset. Rather than seeing iOS 14.5 as a hindrance, view it as an opportunity for growth and expansion. By approaching the situation with an open mindset, you can identify alternative strategies and adapt your advertising methods to thrive in this new environment.

Overcoming iOS 14.5 Challenges

To navigate the challenges posed by iOS 14.5 successfully, here are some strategies and tools to consider:

  1. Third-Party Attribution Software: Investing in third-party attribution software like Wicked Reports or Click Magic can help you overcome the limitations of iOS 14.5. These tools provide a means to track and attribute conversions accurately, even with limited data.

  2. Click Magic vs. Wicked Reports: Both Click Magic and Wicked Reports offer solutions for tracking and attribution, but it's essential to compare and choose the one that aligns best with your business needs and budget.

  3. Domain Verification and Event Measurement: Ensure that your domain is verified, and your event measurement tools are properly set up. These steps are critical for accurate tracking and attribution.

  4. Server-Side Tracking: Implementing server-side tracking can be an effective method to capture and analyze data without relying solely on pixel-based tracking, which is impacted by iOS 14.5.

Strategies for Success

To thrive in the iOS 14.5 era, consider implementing the following strategies:

  1. Better Creatives: Invest in high-quality creatives that effectively engage your target audience. With the limitations imposed by iOS 14.5, strong creatives play a crucial role in maximizing your conversion rates.

  2. Video Content: As video content can still be tracked effectively within the Facebook platform, consider leveraging video ads and creating video funnels to engage and convert your audience.

  3. Staying Up to Date: The advertising landscape is continuously evolving. Stay up to date with the latest strategies, techniques, and trends. Join relevant groups, attend webinars, and seek valuable insights to adapt your advertising approach accordingly.

  4. Building Lists and Assets: Expand your email lists and create platforms, such as Facebook VIP groups, to build a community of potential buyers. These assets provide avenues for direct marketing and can be instrumental in sustaining your business under the new iOS 14.5 restrictions.

Conclusion

iOS 14.5 has presented a new set of challenges for advertisers and marketers. By embracing a growth mindset, leveraging the right tools, and implementing effective strategies, you can navigate these challenges successfully. Embrace this opportunity for growth, adapt your advertising methods, and continue driving results for your business in the iOS 14.5 era.

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