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Published on: February 5 2023 by pipiads

Don't Use This Facebook Ads CTA: A Guide to Choosing the Right Call-to-Action Button

In this video, Ben Heath from Lead Guru discusses Facebook Ads CTAs and which call-to-action button to use in your Facebook ads. He explains the importance of choosing the right CTA and how it can impact your results. Ben also provides examples of different CTAs and when to use them.

Main Points:

- Include a CTA button in your Facebook ads

- Choose a CTA that is appropriate for the next action you want people to take

- Avoid using a CTA that is too far down the sales funnel and scaring people off

- Don't use Learn More if it's not appropriate

- Use a CTA that describes the immediate action you want someone to take

- Don't use a CTA that is not appropriate for your product or service

- The right CTA can make a 15-20% difference in your results

Choosing the right call-to-action button in your Facebook ads is crucial for getting better results. Make sure to choose a CTA that is appropriate for the next action you want people to take, and avoid using a CTA that is too far down the sales funnel or not appropriate for your product or service. By selecting the right CTA, you can make a significant impact on your results.

Facebook Ads Question: Which Call To Action Button Should You Use in Your Facebook Ads?

In this video, Heath from Lead Guru answers a common Facebook Ads question about which call to action button to use on Facebook ads. He goes through the options and when to use each one in different scenarios.

Options for Call to Action Buttons:

- Use the option that best describes the action people will take, such as download, get a quote, book now, apply now, contact us, learn more, or shop now.

- If two options sound equally appropriate, test them both and see which works best.

- If there are two options, go for the one that sounds less of a commitment for prospects.

- Use sign up for lead ads and shop now for e-commerce businesses.


Heath uses the example of a five-part Facebook ad template lead magnet that he advertised with the download button. For the video ad version, he did not include a call to action button and it worked better as a piece of content with a call to action at the end of the video.

Choosing the right call to action button for Facebook ads depends on the action people will take and the scenario. Testing and choosing the right option can make a difference in the ad's success. Sometimes, leaving off the call to action button can work better for certain types of content ads.

[UPDATED- 2021] Facebook Ads Call-To-Action Buttons Complete Setup

How to Add Call to Action Buttons on Facebook Organic Listings

In this article, we will discuss how to add call to action buttons on Facebook organic listings.


1. Create a traffic campaign at the bottom and keep the campaign name as it is.

2. Select your page and go to the ad level.

3. Click on using existing post and select the post you want to add the button to.

4. Add a call to action button and a link to your website.

5. Click on update post and the button will be added to your post.

6. Always make sure to select the right link and call to action.

Adding call to action buttons on Facebook organic listings can help increase engagement and drive traffic to your website. With these simple steps, you can easily add a button to your post and improve your social media presence.

How to add call to action button on facebook post 2022 - facebook cta button options

Hello guys! Welcome to the five minute solution. In this video, I will show you how to add a call to action on your Facebook page. So, without further ado, let's jump into the tutorial.

In this article, we will discuss how to add a call to action on your Facebook page. We will go through the step-by-step process and provide some useful tips.

Steps to Add a Call to Action on Facebook:

1. Open up a browser from your PC and go to Facebook.com.

2. Log in to your account by typing your email and password.

3. Open a new tab on your browser and type a URL like Facebook.com/ads/manager/accounts.

4. Click on the three-dot icon on the left corner and select the Page Post option.

5. Click on the Create a Post option.

6. Choose the Link or Carousel option.

7. Add the URL and post text.

8. Select a call to action option from the drop-down menu.

9. Click on the Create Post button.

10. Check the Publish option to publish the post on your Facebook page.


- Remember that Facebook does not allow call to action on photo, video, and status options.

- If you don't have any post on your Facebook page, you won't see the Create a Post option.

- You can choose to use the post for an ad or publish it on your Facebook page.

Adding a call to action on your Facebook page can help you engage with your audience and drive more traffic to your website or other social media platforms. With these simple steps, you can easily add a call to action on your Facebook page. If you found this tutorial helpful, please hit the thumbs up button and don't forget to subscribe. Thank you!

I Found A BETTER Way To Advertise On Facebook (Really)

Have you ever felt like your Facebook advertising efforts aren't getting the results you want? Well, there is a better way - the omnipresent content strategy. In this video, I will show you exactly how to implement this strategy to put your business in front of your ideal customers more often and consistently than your competition, building a relationship that makes you the only business they want to buy from.

What is the Omnipresent Content Strategy?

- A longer-term approach to Facebook advertising

- Puts your business in front of your ideal customers more often and consistently than your competition

- Develops a relationship between you and your customers

- Allows you to charge higher prices

How to Create Your First Omnipresent Content Campaign:

1. Head into Ads Manager and click on the green plus create button

2. Select the reach objective (or awareness if you don't have reach)

3. Give your campaign a name and navigate to the ad set level

4. Set your daily budget at one pound or dollar for this ad set

5. Narrow down your audience using specific targeting criteria

6. Remove lower quality placements in the placement section

7. Set a frequency cap of one impression every five days

8. Duplicate your ad set nine times to create a total of 10 ad sets

9. Create one ad for each ad set, ensuring each ad is shown to your audience only once every five days

Categories of Ads You Need to Create:

1. Value ads - designed to deliver value through content

2. Retargeting ads - target people who have interacted with your business before

3. Social proof ads - showcase social proof to build credibility and trust

4. Direct response ads - designed to convert viewers into customers

Implementing the omnipresent content strategy can transform your Facebook advertising results and help you build a strong relationship with your ideal customers. By creating specific, high-quality ads and targeting your audience strategically, you can become the only business your customers want to buy from. So why not give it a try?

Facebook CTA Buttons: Which Buttons Perform the Best on Facebook Ads | TDH 081

The importance of using the perfect call to action (CTA) button on Facebook ads cannot be overstated. The Facebook CTA buttons tell your audience exactly what you need them to do, whether it's to purchase a product, sign up for a service, or take any other action related to your business.

Adding CTA buttons to your Facebook ads is a simple process, done through the ad manager when creating a campaign. However, it's important to note that the list of available buttons varies depending on the marketing objective chosen.

There are three levels of advertising, or funnels, that businesses should consider when choosing a CTA button: awareness, consideration, and conversion. At the awareness stage, when users are not yet familiar with your brand, a learn more button is a great option as there is no commitment involved. At the consideration stage, where users have entered your funnel, a contact us or book now button may be more appropriate. Finally, at the conversion stage, where users are in the hot audience and ready to make a purchase, a message us or get quote button can be effective in closing the deal.

It's important to remember that advertising is a process, and it takes time to build awareness and convert customers. Customizing your CTA buttons based on the stage of the funnel is crucial for success. Overall, if you had to choose just one CTA button, learn more is a safe bet as it sparks curiosity without requiring a commitment.

Why Call-to-Action (CTA) Buttons Are a Terrible Idea - Facebook Advertising Tips

Hey guys, in this article we'll be discussing call to action buttons and why you should avoid using them in your Facebook ads. I'll be sharing two reasons why call to action buttons may not be the best idea and how they can actually end up costing you more money.

Reason 1: More Clicks, Lower Conversions

- Facebook recommends using call to action buttons, but we all know that if Facebook recommends something, it's probably not in our best interest.

- Using call to action buttons will give you more clicks, but these clicks may not be from people who are likely to convert.

- The Facebook pixel will optimize for more clicks, sending untargeted traffic to your website.

- Lower conversions mean that you'll end up spending more money on ads that aren't generating the results you want.

Reason 2: False Sense of Success

- Call to action buttons give you a false sense of success by generating super cheap cost per clicks.

- This leads to running more ad sets than necessary, hoping that all of them will convert.

- By not cutting ad sets early, you end up spending more money over a longer period of time.

- Call to action buttons make it easier for people to click on your ad, but this doesn't necessarily mean they're more likely to convert.

So there you have it, two reasons why call to action buttons may not be the best idea for your Facebook ads. Avoiding call to action buttons can help you save money and improve your overall ad performance. Remember, the key to successful Facebook advertising is targeting the right audience with the right message.

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