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curs de google ads

Published on: August 4 2023 by pipiads

Hello, welcome to this video where we are going to learn how to create ads through the Google advertising platform called Google Ads. We are going to see an example.

This example is about someone searching for apartments for sale in Bogota North. When you search for this, you will see a series of results at the top, and then there are other results below. The first three results have the word ad in the top left corner, while the rest don't. This means that the first three results are ads, while the rest are organic results. The websites that appear as ads will pay for each click, while the organic results won't.

In this video, you will learn how to create ads of this type so that when someone searches for a certain property or project within the real estate sector, your ad can appear based on the search intent.

To begin, open Google Chrome and go to ads.google.com. You will need a Gmail account to create a Google Ads account. If you don't have one, you can create a free Gmail account.

Once you have created a Google Ads account, you can start creating your first campaign. The interface of Google Ads consists of a gray toolbar at the top and a sidebar on the left where you can see your campaigns, settings, and other variables.

To create a new campaign, click on Campaigns in the sidebar and then click on the blue button that says New Campaign. Select the campaign type that aligns with your objective, such as Leads for getting potential clients. Choose the campaign subtype based on your specific goals.

Next, enter the website link of your landing page or the page where you want users to go when they click on your ad. You can also select the option for call tracking if you want to track phone calls generated by your ads.

Google Ads also offers the option to track conversions on your website, which are actions that provide value to your business. However, we will skip this step for now and focus on creating the campaign.

Once you have set up your campaign, you can move on to creating ad groups and ads within the campaign. The ad groups will contain the specific ads you want to run. Enter the name of your ad group and select the network where you want your ads to appear.

For this example, we will only focus on the Google Search Network. Next, specify the locations where you want your ads to be shown based on the search intent.

That's it! You have now created your first Google Ads campaign. You can continue setting up your ad groups and ads within the campaign to start running your ads on the Google Search Network.

Google Ads Tutorial Iniciantes | Como Criar Campanha de Anúncios no Google Adwords - Cláudio Nunes

Hello everyone, in this video I'm going to show you how I created a campaign in Google AdWords from scratch that generates results. If you haven't seen the previous video, I explain how I made $2,789.52 in just over 21 days with just one product and one campaign. So, let's get started!

## Introduction ##

In this article, I will guide you through the process of creating a successful campaign in Google AdWords. We will cover everything from setting up your account to optimizing your ads for maximum results.

## Steps to Create a Successful Campaign ##

1. Sign in to your Google AdWords account and click on Campaigns in the left sidebar.

2. Click on the plus sign to create a new campaign.

3. Select the campaign goal as Sales and choose the Search Network option.

4. Enter the URL of your website and click Continue.

5. Name your campaign and add a campaign number for reference.

6. Choose the language and locations you want to target.

7. Set your daily budget and select the bidding strategy as Conversions.

8. Define your maximum cost-per-click (CPC) bid.

9. Set the ad schedule if needed.

10. Add ad extensions to enhance your ad's visibility.

11. Write compelling ad headlines and descriptions using relevant keywords and persuasive language.

12. Include a call-to-action and any additional information that may entice users to click on your ad.

13. Add site links to direct users to specific pages on your website.

14. Optimize your ad using ad extensions and gatilhos mentais.

15. Review and save your ad.

## Conclusion ##

Creating a successful campaign in Google AdWords requires careful planning and optimization. By following these steps and utilizing ad extensions, you can create compelling ads that generate results. Don't forget to regularly monitor and optimize your campaign for better performance. Good luck!

Cómo Crear una campaña en google ads 2020. Tutorial Paso A Paso

Very well, how are you all? Welcome to another video on today's video we are going to see a tutorial on how to create a campaign from scratch. Many of you have asked me for a tutorial on how to create a campaign to see all the phases and everything that needs to be done, so let's see, shall we? As you may already know, we can create different types of campaigns. In today's case, here you can see that I have a couple of campaigns in this test account where I'm testing some things.

So, let's create a search campaign, which is the most standard one. We need to go to the campaigns tab and click on New campaign. We can also create a campaign configuration based on another one that we already have. When we have many campaigns, it's important to name them so we know what we're doing.

Now, let's talk about the campaign objective. Normally, the quickest way is to create a campaign without a specific objective. But what are objectives for? Basically, they help us choose the type of campaign. For example, if we want to focus on sales or create a Google Shopping campaign, we can select the objective that will help Google structure the campaign accordingly.

In this case, since we want to create a standard search campaign, we don't need to select any specific objective. Our objective is obviously to get clicks and visits to our website, so we'll leave it without an objective.

Next, we need to choose the campaign type. We can choose from search, display, shopping, video, application, and the smart campaigns. For now, let's choose search.

Now, we are asked what we can get from this campaign. We can get visits to a website, phone calls, or app downloads. In this case, we don't want any specific action, so we'll just click on Continue.

It's important to give a name to our campaign so that we know what we're doing. In this case, let's name it Madrid.

Now, let's choose the networks where we want our ads to appear. By default, Google includes the search network and search partners, which are other search engines. We don't want to include search partners, so we'll uncheck that option. We also don't want our ads to appear on the display network, so we'll uncheck that option too.

Next, let's talk about the budget. We need to set a daily budget for our campaign. It's important to set a realistic budget based on our goals and expectations.

Moving on to the bidding strategy, we can choose between manual bidding and automated bidding. Manual bidding allows us to set our own bids for each keyword, while automated bidding uses machine learning algorithms to optimize our bids based on our goals.

Now, let's move on to the ad schedule. Here, we can choose the days and times when we want our ads to appear. This can be useful if we want to target specific audiences or if we want to run our ads only during certain hours of the day.

Next, let's talk about the location targeting. In this case, we want our ads to appear in Madrid, so we'll select Madrid as our target location. We can also choose to target specific areas within Madrid, such as neighborhoods or cities nearby.

Now, let's talk about the language targeting. By default, Google includes Spanish, English, and Catalan as the languages for our campaign. If we want to target specific languages, we can add or remove them here.

Finally, let's talk about the ad rotation. By default, Google optimizes our ads for clicks, but we can also choose to rotate them evenly. This can be useful if we want to test different ad variations and see which one performs better.

And that's it! We have created a search campaign from scratch. Now, it's time to create our ad groups, keywords, and ads. Remember to monitor your campaign regularly and make adjustments as needed. Good luck!

Cómo Crear una campaña en google ads 2020. Tutorial Paso A Paso

Very well, how are you? Welcome to another video on the channel. In today's video, we are going to see a tutorial on how to create a campaign from scratch. Many of you have asked me for a tutorial on how to create a campaign, so we will see all the steps and everything that needs to be done. Let's get started!

- In this tutorial, we will learn how to create a campaign from scratch.

- We will go through all the steps and see what needs to be done.

Creating a Campaign:

- To create a campaign, go to the Campaigns tab and click on New Campaign.

- Choose the type of campaign you want to create. In this case, we will choose Search Campaign.

- Select the objective of your campaign. This will help Google determine the structure and available options for your campaign.

- For a standard search campaign, we don't need to select a specific objective. We want to focus on clicks and visits to our website.

- Choose the campaign type. In this case, we will select Search campaign.

- Set the campaign name. It is important to give your campaign a name that will help you identify its purpose.

- Select the networks where you want your ads to appear. We will choose Search Network and uncheck the Display Network option.

- Set the campaign settings, such as start and end dates, URL options, and ad rotation.

- Choose the location where you want your ads to appear. In this case, we will select Madrid as the location.

- You can also choose to include or exclude specific locations within the selected area.

- Set the language targeting for your ads. We will select Spanish as the language.

- Click on Save to create your campaign.

- Creating a campaign from scratch is a simple process that involves setting objectives, selecting networks, and targeting specific locations and languages.

- By following these steps, you can create an effective campaign that reaches your target audience and achieves your desired results.

Why Should Businesses Invest in Google Ads?

Music Applause Music

Hello Alex, welcome to RE7 Talks Episode 3! Today with Alex, our specialist for Google Ads.

Hello, we have you here. So, tell us a bit about yourself. How long have you been working in Google Ads already?

I'm working for Google Ads for almost eight years, and now I'm the head of the Google department at RE7.

Yeah, today's topic is why should businesses invest in Google Ads?

I mean, I can speak from experience. We often get asked by businesses why they should invest in social media and so on. What would you say? Why would or should businesses invest in Google Ads as well?

First of all, Google Ads is the biggest online marketing platform worldwide. Facebook has around 1 billion users in total, but Google has 5-6 billion searches made every day. When people really want something, they go to Google. On Facebook, users are browsing, looking at their friends and jobs, but they are not actively searching for something. On Google, users are already searching for something, and you can show the right ad to the right people at the right time. That's the big difference between Google and any other platform for online marketing.

So, one big thing is, for example, if you only do Facebook, you only target users with a Facebook account. The same goes for Instagram or TikTok. But with Google, you target everybody who is searching on Google or using any platform from the Google AdSense network. You can also show ads to people who have already visited your site or who might be interested in your service or product.

The main types of ads you can do on Google are:

1. Search ads - when people search for something, you show them relevant ads based on keywords.

2. Display ads - you show banners on Google partner network websites. Google has around 2 million partner websites, and you can show ads to people who have visited your site or who might be interested in your product or service.

3. Shopping ads - when someone searches for a product, they see search results with product listings and prices. When they click on a product, they are directed to a product page.

4. YouTube ads - you can run ads on YouTube, which is also part of Google.

5. Gmail ads - sometimes, when you go to your Gmail, you see ads in your inbox. These ads are from Google Ads campaigns.

6. Local campaigns - if you want to promote a local store and get more people to visit, you can run local campaigns.

7. Performance Max campaigns - this is a new product from Google that targets all the networks mentioned above. With Performance Max, you can target one person through different networks if Google knows they are interested in your products. This increases the conversion rate in most cases.

So, the one I would recommend for most businesses is Performance Max. If done right, it can bring good results.

Why should a business invest in Google Ads?

As we discussed earlier, Google Ads has a much broader audience compared to other platforms. There are many places where you can target users. Additionally, users on Google already have an intent when they search. They might have already done some research or they know what they want to buy. With this information, it's much easier to convince them to buy from you.

But what about Facebook? On Facebook, I can set an age and maybe even an interest. Can't I do the same on Google?

On Google, you can also target interests. The interests on Facebook are the same on Google. As for age, you can target age groups on Google, although not specific ages. However, Google knows more about its users because they use Gmail, Google Play, YouTube, and other Google platforms. Facebook only knows what users fill in their profiles. So, in terms of targeting, Google can still target better than Facebook.

Another advantage of Google Ads is that users already have an intent when they search on Google. On Facebook, they might be passively browsing and not actively looking for something.

So, what about the perfect marketing mix? Should businesses invest in both Google Ads and Facebook?

Every platform should have its budget, and you should try them all. See which platform brings you the best results and invest the most in that platform. However, you should also explore other networks because there might be times when Facebook works better than Google for some websites, and vice versa. Don't just focus on one platform, try them all, and see which one works best for you.

Let's take an example. I have a sports nutrition business, and I want to start with Google Ads. What do I need to have?

First and foremost, you need a well-functioning website. Your website should load fast, and the checkout process should be smooth and easy for customers to complete. After that, you need to set up tracking. This means that Google can see what is happening with the users that come to your website. If you have a correct tracking setup, Google will know everything that those users do on your website. This will help you target the right audience and optimize your campaigns.

So, how do I set up tracking? What tools do I need?

You will need Google Tag Manager and Google Analytics. These tools work hand in hand and communicate with Google Ads to get the best results. Google Tag Manager is a tracking tool that follows clicks and reports them to Google Ads and Google Analytics. It doesn't provide reports or numbers itself, but it helps with tracking.

Now, let's talk about budget. What would be the minimum budget for a sports nutrition business to invest in Google Ads per month?

This needs to be checked for every business. It depends on the keywords, search volume, and competition in Google. Every search in Google presents an opportunity for companies to win a spot and get a click. If you have high competition, you will have to pay more per click. If there are not many online competitors in your niche, you will have to pay less. At a minimum, for a test, I would recommend 500 euros per month. This will help you understand the market, the competition, and see which networks your competitors are using. You might find a niche where there are a lot of competitors, but they are only using search ads. In that case, you can use display ads at a much cheaper price and beat your competitors by using a different network.

And how long do I have to wait until I see results? How long should I invest?

The trial period for campaigns varies. Sometimes, you will get sales on the first day, and sometimes it might take 20 days or more. At least 13 days is the minimum period for campaigns and the algorithm to learn and optimize. It will help identify your best audience and show your ads to the right people. So, you should invest for at least 13 days to see results.

In conclusion, businesses should invest in Google Ads because it is the biggest online marketing platform worldwide. It offers a broader audience, better targeting options, and the ability to reach users who already have an intent to buy. It is important to have a well-functioning website, set up tracking, and allocate a budget for Google Ads. The perfect marketing mix should include multiple platforms, but the majority of the budget should go to the platform that brings the best results. Patience is also key, as it takes time to optimize campaigns and see significant results.

CURSO GRATIS GOOGLE ADS【2022】⭐ Tutoriales, guías y recursos PARA TI

Hello to all of you who are here after all the material I have created. I presented what would be my free Google Apps course. I have organized all this material and shaped it like a course. After so many videos, I can confidently say that there is a free course on YouTube that is 100% accessible. So, let's study to explain to you how this material works, what options you have to consume it, and how you can navigate through it. I recognize that the usability of YouTube for these things can be a bit confusing, but rest assured, you have more than 10 hours of free Google content to enjoy. So, let's get started.

- Greetings and introduction to the free Google Apps course on YouTube.

- Explanation of the organization and structure of the course material.

- Emphasis on the accessibility and availability of the course.

Index:

- Categorization of the videos for easy navigation.

- Explanation of the different sections and topics covered in the course.

- Highlighting the importance of watching all the videos for comprehensive learning.

Accessing the Material:

- Instructions on how to access the course material on the website.

- Mention of the downloadable eBook containing all the videos.

- Showcasing a tutorial video on how to navigate through the index and access specific topics.

YouTube Channel:

- Mention of the personal YouTube channel where the course videos are hosted.

- Highlighting the playlists containing the free courses.

- Instructions on how to access the specific playlists.

Content Overview:

- Explanation of the variety of videos available, ranging from short tutorials to longer lectures.

- Encouragement to start with the basics and gradually progress through the content.

- Emphasis on practical learning and hands-on practice.

Additional Options:

- Introduction to the paid courses available on the event agency website.

- Description of the first paid course, focused on creating an optimized Google Ads campaign.

- Teaser for the advanced paid course, covering various types of businesses and advanced optimization techniques.

- Expressing gratitude to the community for their support and suggestions.

- Requesting feedback and suggestions for improvement.

- Encouraging viewers to like, share, and subscribe to the channel.

- Signing off with gratitude and well wishes.

Music and outro.

Google AdWords Editor Tutorial - Google AdWords Editor Training For Beginners

Hey everyone, welcome to the Surfside PPC YouTube channel! Today's video is all about the Google AdWords editor tutorial for beginners. This is part one of our tutorial series, so stay tuned for more advanced features in part two.

The great thing about AdWords editor is that it allows you to manage your campaigns offline, without having to deal with the AdWords interface. You can make changes offline and then publish them online, making campaign management much easier.

To get started, you'll need to download AdWords editor. Simply go to google.com and type in Google AdWords editor download. Once you've downloaded it, install it on your computer. It's a completely free software that allows you to make bulk changes to your campaigns.

After you've downloaded and installed AdWords editor, you'll need to add your account. Simply click on the Add button and choose whether you want to open your browser to sign in or use the in-app browser. I prefer using the in-app browser as it's more convenient.

Once you've signed in to your AdWords account, AdWords editor will pull in all of your campaigns. You can see all of your campaigns in the AdWords editor interface. To make changes, simply double click on the campaign you want to edit.

To ensure that your changes are up to date, click on Get recent changes and select All campaigns. This will download any recent changes you've made in AdWords. Once you're done making changes, click on Post changes to update your AdWords account with the changes you made in AdWords editor.

It's important to note that you should always click on Get recent changes before making any changes in AdWords editor to avoid confusion. I personally prefer to do all my changes in AdWords editor and then make quick changes in AdWords if needed.

Within AdWords editor, you have access to various settings for your campaigns. You can change bid strategies, enable or disable certain features, adjust budgets, and more. You can also make changes to specific ad groups and keywords within your campaigns.

To make changes to specific ad groups, click on the ad group you want to edit and navigate to the desired settings. For example, you can adjust bid strategies, change max CPC bids, and add or modify keywords.

In the keywords section, you can see all the keywords in your ad group. To add new keywords, simply click on Add keywords and choose the match type you want. You can add modified broad match, phrase match, or exact match keywords.

Once you've added the keywords, you can adjust the bid strategy for each keyword. It's recommended to have higher bids for exact match keywords and lower bids for broad match keywords.

Remember to click on Post changes after you're done making any changes in AdWords editor to update your AdWords account.

In conclusion, Google AdWords editor is a powerful tool that allows you to manage your campaigns offline and make bulk changes. It's a great way to simplify campaign management and improve efficiency. Give it a try and see how it can benefit your advertising efforts!

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