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Design Your Perfect Facebook Cover in Minutes

Published on: November 20 2023 by Gabe Ekemezie

Design Your Perfect Facebook Cover in Minutes

Table of Contents

  1. Introduction
  2. Why Facebook Business Page Cover Photos are Important
  3. How to Create a Facebook Business Page Cover Photo
    • Step 1: Creating a Profile on Canva.com
    • Step 2: Selecting the Facebook Cover Template
    • Step 3: Choosing a Design or Uploading Your Own Image
    • Step 4: Adding Text and Adjusting Font and Size
    • Step 5: Enhancing the Image with a White Background
    • Step 6: Adding Arrows for Call-to-Action
    • Step 7: Naming and Downloading the Design
    • Step 8: Uploading the Design to Your Facebook Business Page
  4. Outsourcing the Design on Fiverr.com
  5. Pros and Cons of DIY Designing and Outsourcing
  6. Conclusion

How to Create an Engaging and Effective Facebook Business Page Cover Photo

In today's digital age, having a strong online presence is crucial for any business. And one of the key platforms for establishing that presence is Facebook. With over 2 billion active users, Facebook offers immense potential for businesses to connect with their target audience and drive sales. However, to stand out from the crowd and capture your audience's attention, you need an eye-catching and professional-looking Facebook business page cover photo.

Why Facebook Business Page Cover Photos are Important

Before we dive into the step-by-step process of creating an engaging Facebook business page cover photo, let's discuss why it's important in the first place. Your cover photo serves as the first impression for visitors to your business page. It's an opportunity to showcase your brand, convey your message, and entice users to explore further. A well-designed cover photo can grab attention, build trust, and ultimately drive more sales.

How to Create a Facebook Business Page Cover Photo

Now, let's get into the nitty-gritty of creating a captivating Facebook business page cover photo. We will be using the popular design tool called Canva.com, which offers a user-friendly interface and a wide range of customization options. Follow these simple steps to create your own cover photo:

Step 1: Creating a Profile on Canva.com

The first step is to create a profile on Canva.com. Simply go to their website and sign up using your preferred method, either by logging in with Facebook or Google, or by creating a username and password.

Step 2: Selecting the Facebook Cover Template

Once you're signed in, you'll be taken to Canva's design section. If you're new to Canva, you might not see any designs initially. Don't worry, that's normal. Look for the "More" section on the left side of the screen and click on it. A menu will appear with various templates for different purposes. Select "Facebook Cover" under the "Social Media and Email Header" category.

Step 3: Choosing a Design or Uploading Your Own Image

After selecting the Facebook Cover template, you'll be presented with a blank canvas to work with. Canva provides pre-designed templates that you can choose from by clicking on them and making changes as per your requirements. Alternatively, you can upload your own image by clicking on the "Upload" button and selecting the image file from your computer.

Step 4: Adding Text and Adjusting Font and Size

To add text to your cover photo, click on the "Text" option on the left side of the screen. Canva offers a variety of font styles to choose from. Simply select the one you like and start typing your desired text. You can also adjust the font size, alignment, and color to match your branding.

Step 5: Enhancing the Image with a White Background

If you want to make your text stand out more, consider adding a white background behind it. Go to the "Elements" section on the left side of the screen and click on "Shapes". Choose a white square shape with rounded edges and place it behind your text. Adjust the size and position of the shape as needed. Then, reduce the transparency of the shape to make it slightly see-through to maintain the focus on your text.

Step 6: Adding Arrows for Call-to-Action

To make your cover photo more engaging and interactive, you can add arrows pointing towards your call-to-action button. Go to the "Elements" section again, this time searching for "arrows". Choose an arrow that suits your design and drag it to the desired position. Make sure the arrow is pointing towards the call-to-action button on your Facebook page.

Step 7: Naming and Downloading the Design

Once you're satisfied with your design, give it a name by clicking on the design title option at the top. This will make it easier to find and organize your designs in Canva. After naming the design, click on the download button and select the recommended PNG file format. The design will be downloaded to your computer.

Step 8: Uploading the Design to Your Facebook Business Page

Now that you have your custom-designed cover photo ready, it's time to upload it to your Facebook business page. Go to your page and click on the "Change Cover" button in the top left corner of the cover photo area. Choose the "Upload Photo" option and select the design file from your computer. After uploading, adjust the positioning if necessary, and click on "Save" to see your new cover photo live on your Facebook page.

Outsourcing the Design on Fiverr.com

If you're not comfortable with designing your own Facebook business page cover photo or simply don't have the time, you can always outsource the task to a professional designer. Fiverr.com is a popular platform that connects freelancers with clients looking for design, marketing, and other services. Simply create an account on Fiverr, search for cover photo designers, and review their portfolios and customer reviews to find the right fit for your needs. Provide them with the details of your desired design and let the designer work their magic. It's a hassle-free way to get a high-quality cover photo without spending hours on design software.

Pros and Cons of DIY Designing and Outsourcing

Now that you know the steps to create your own Facebook business page cover photo and the option to outsource the task, let's weigh the pros and cons of each approach.

DIY Designing:

Pros:

  • Cost-effective: DIY designing is usually more affordable than hiring a professional.
  • Creative control: You have complete control over the design and can make changes as you please.
  • Learning opportunity: Designing your own cover photo can serve as a learning experience and enhance your design skills.

Cons:

  • Time-consuming: Creating a captivating design can take time and effort, especially if you're a design novice.
  • Limited expertise: Unless you're a professional designer, your design might not match the quality and impact of professionally-made cover photos.

Outsourcing:

Pros:

  • Professional touch: Hiring a designer ensures that your cover photo will be visually appealing and of high quality.
  • Time-saving: Outsourcing the task allows you to focus on other aspects of your business while the designer takes care of the design work.
  • Expertise and experience: Designers on platforms like Fiverr have the necessary skills and experience to create eye-catching cover photos.

Cons:

  • Cost: Hiring a professional designer comes with a cost, which may vary depending on the complexity of the design and the experience level of the designer.
  • Communication challenges: Sometimes, effectively communicating your design vision with a third-party designer can be a challenge.

Conclusion

Your Facebook business page cover photo is an essential component of your online brand identity. It has the power to captivate your audience, convey your message, and drive sales. By following the step-by-step process outlined in this article, you can create a visually appealing and engaging cover photo that reflects your brand. Whether you choose to design it yourself or outsource it to a professional, remember to focus on creating a design that resonates with your target audience and effectively communicates your brand's value proposition. So, get creative, start designing, and make a lasting impression with your Facebook business page cover photo.

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