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desktop google ads

Published on: July 7 2023 by pipiads

Are you ready to set up your first Google ad campaign? In this article, we'll guide you through the step-by-step process to create a search campaign using simple text ads. We'll show you how to define your campaign settings, select your target audience, set your budget and bidding strategy, and create compelling ads that drive clicks and conversions.

Setting Up Your Campaign:

1. Click on Switch to Expert Mode to get full control over your new campaign.

2. Choose Create a Campaign Without a Goal's Guidance to keep full control over your campaign.

3. Select a campaign type: In this video, we'll create a Search campaign using simple text ads.

4. Determine what should happen when somebody clicks on your ad: As an example for this video, we'll create ads for an online store selling standing desks, and we want to get new visitors to our website.

5. Define your general campaign settings: Give your campaign a name that reflects exactly what you are advertising. Deselect Display Networks to avoid wasting money on useless clicks. Enable the Search Network if you want to show your ads on the standard Google search engine. Define a start and end date for your campaign and set up an ad schedule if needed.

6. Define your target audience: Use Advanced search to find the locations that you want to target. Select United States if you ship your products only to the US. Change the target from presence or interest to presence to make sure that your ads will only be shown to people who are actually physically located in the United States. Select a language of your customers (in our example, English).

7. Set your budget and bidding strategy: Decide on the currency that you want to use to pay for your advertising costs. Decide on your average daily budget (in our example, $10). Set your maximum cost per click bid limits (in our example, $1). Enable conversion tracking using Google Analytics to change your bidding strategy later to maximize your conversions.

8. Use ad extensions: Add sitelink extensions that lead to different pages on your online store. Add some callout extensions. This will increase your click-through rate and lower the price that you have to pay for each click.

9. Define the search terms that you want your ads to show up for: Dedicate one ad group to one keyword group to make your ads as relevant as possible for your keywords. Use exact match, phrase match, and modified broad match to trigger your ad.

10. Create compelling ads: Use your keyword (in our example, standing desk) in your headlines and display path to make your ad more relevant to your target search term. Use your keyword once or twice in your ad description and use up as many characters as you can to boost your click-through rate. Create three different ads per ad group to find the ad that works the best for your specific keyword.

Setting up your first Google ad campaign may seem overwhelming at first, but by following these simple steps, you'll be able to create an effective search campaign using simple text ads. Remember to define your campaign settings, select your target audience, set your budget and bidding strategy, and create compelling ads that drive clicks and conversions. Good luck!

How to Target Devices on Google Ads 2021- How to Show Ads On Specific Devices on Google Ads

In this quick video, we will learn how to target specific devices on Google Ads to avoid spending money on unnecessary devices. We will show you how to turn off devices such as TVs or tablets and target only phones.

Steps to Target Devices on Google Ads:

1. Go to your Google Ads account and select the campaign you want to target.

2. Click on the Switch View button above the download and feedback button.

3. Select More Settings and then choose Devices.

4. You will see options for TV, tablet, computers, and mobile phones. You can turn off any device you don't want to target by clicking the edit button and selecting Decrease to 100 percent.

5. You can also increase or decrease the percentage for specific devices based on your needs.

6. Check the overview section to see where your targets have reached and adjust accordingly.

Tips for Targeting Devices:

1. Create two types of ads in two campaigns to compare the performance of different devices.

2. Choose a particular device, such as a phone or desktop, and see what works best for your ad.

Targeting specific devices on Google Ads is simple and easy. By following these steps, you can save money and get better results for your ad campaign. If you want to learn more about online training, check out our free step-by-step guide to start your online business. Don't forget to leave a comment and subscribe for more videos.

Google Ads Tutorial 2022 [Step-by-Step] Adwords

In this complete tutorial, I will walk you through step-by-step on how to run and operate Google Ads. Whether you are a complete beginner or have already run ads on different platforms, this video is going to be all-inclusive for anyone looking to run ads through Google's services. I know this can look somewhat intimidating at first, but I will explain everything you need to know.

- The goal of this video is to teach you every step of the process and get you running your first Google Ad.

- We will discuss different types of conversion rates, target conversion rates, ad styles, keywords, and setting up more ads for split testing.

Steps:

1. Go to ads.google.com and sign in to your Google account.

2. Click on New Google Ads account and then switch to expert mode.

3. Choose the type of campaign you want to run (website traffic, leads, sales, product and brand consideration, local store visits and promotions, app promotion, brand awareness and reach).

4. Select Google search ads, which are the basic text ads that appear when someone searches for something specific.

5. Fill in your business's website and name your campaign.

6. Choose your network and audience segments. Consider going broad or specific based on your product or service.

7. Set up your ad groups, create your ads, find keywords to target, and put in your billing information and budget.

- Running Google Ads can be a great way to drive traffic and conversions to your website or business.

- Start with search ads and then branch out into other types of ads.

- Consider your target audience and budget when selecting your network and audience segments.

- Follow the steps provided in this tutorial to set up your first Google Ad campaign.

Google Ads: Desktop vs Mobile CPA

In episode 51 of my marketing Q&A series, I answer a question from Reddit user EmilStyle91 about the variance in CPA between desktop and mobile for their shopping campaign. In this article, I will cover cross-device attribution, setting up Google Signals, and troubleshooting device-specific CPA.

- In this episode, I address a common question about the discrepancy in CPA between desktop and mobile for a shopping campaign.

- I will provide insights into cross-device attribution, setting up Google Signals, and troubleshooting device-specific CPA.

Cross-Device Attribution:

- A multi-device journey is common in analytics, but it's important to have it set up correctly to view it.

- By analyzing the cross-device journey, we can understand how users move through our funnel and isolate which devices have an elevated cost.

- Turning on Google Signals in Google Analytics can provide granular insight into user behavior and tracking users by hashtag.

- Analyzing the multi-channel and cross-device reports can help us understand where users discover, interact with, and make final purchases.

Setting Up Google Signals:

- To set up Google Signals, go to the Audience tab in Google Analytics and click on Cross-Device Tracking.

- Click on Activate Google Signals, which will provide more insights into cross-device capabilities, using Google Ads, and all existing advertising features.

- Over the next few weeks, you'll start receiving reports that show you how many sales are linked to cross-device traffic and which devices have the most conversions.

Troubleshooting Device-Specific CPA:

- The first question to ask is whether the overall average CPA is profitable.

- If it's not profitable, we need to pivot with confidence and work on improving the funnel.

- If it's profitable, we can hold steady and make adjustments elsewhere.

- Troubleshooting device-specific CPA involves going through the entire user journey on each device, checking the user experience regularly, and getting a funnel breakdown to see which campaigns, keywords, and ad groups are performing well on each device.

- Analyzing the cross-device journey, setting up Google Signals, and troubleshooting device-specific CPA can help us understand the variance in CPA between desktop and mobile.

- It's important to check the user experience regularly, get a funnel breakdown, and use all available tools to make informed decisions.

- For more marketing insights, subscribe to my newsletter and YouTube channel.

Google Ads Tutorial 2022 (Simple Step-by-Step Guide)

In this article, we will discuss step-by-step instructions on how to set up your first Google Ads campaign. We will cover everything from creating an account to setting up ad groups and creating ads.

Step 1: Creating your Google Ads account

- Go to ads.google.com and click on the Start Now button.

- Create your Google Ads account using an existing Google account or any email address.

- Switch to expert mode for full control over your campaign.

Step 2: Creating a campaign

- Click on Create a campaign without a goals guidance.

- Select your campaign type, in this case, a search campaign with text ads.

- Define the result you want to get from your campaign, such as website visits.

Step 3: Setting up campaign settings

- Give your campaign a name.

- Untick the search and display networks.

- Set a start and end date for your campaign.

- Set your target location and language.

- Set your budget and bidding.

Step 4: Setting up ad extensions

- Add additional links and text to your ad using ad extensions.

- Set up site link extensions, callout extensions, and structured snippet extensions.

Step 5: Setting up ad groups

- Create ad groups that target specific search intents of your customers.

- Use keywords to define search terms for your ad to show up for.

- Use keyword match types to narrow down your keywords.

Step 6: Creating ads

- Enter the details for your ad, including your final URL and display path.

- Write specific headlines and ad descriptions that describe your product or service and address potential pain points.

- Use numbers and keywords to increase your click-through rate.

By following these steps, you can create a successful Google Ads campaign that will reach your target audience and drive traffic to your website. Remember to monitor and adjust your campaign regularly for the best results.

Google Display Ads Tutorial (Made In 2022 for 2022) - Step-By-Step for Beginners

How to Create Google Display Ads from Start to Finish in 2022

In this video, Ivan from ivanmana.com will show you how to create Google Display Ads from start to finish. He will guide you through the process while you watch over his shoulder.

Creating Google Display Ads:

- Google Display Ads are ads that show up on different websites selected using the Google Ads interface.

- Select a standard display campaign and enter your website URL and campaign name.

- Enter the location, language, and other settings like ad schedule and devices.

- Set the budget and bid. Start with a lower bid per day and manually select CPC for payment.

- Set the targeting by selecting audience segments, interests and habits, in-market and life events, remarketing lists, combined segments, and custom segments.

- Content targeting means targeting specific websites or placements based on keywords.

Creating Google Display Ads can be a bit more advanced than search ads, but it's a great way to reach your target audience on different websites. By following these simple steps, you can create effective ads that will get results.

Google Ads First Campaign Tutorial for Beginners || Hindi

The article discusses digital marketing strategies and techniques to improve online business promotion. The author mentions various concepts related to digital marketing and explains how businesses can use them to achieve their goals. The article includes the following sections:

The author introduces the topic of digital marketing and its importance in the current business landscape. The author emphasizes the need for businesses to adopt digital marketing strategies to stay competitive in the market.

Keywords and Targeting:

The author explains the importance of using keywords and targeting techniques in digital marketing. The author suggests businesses use specific keywords to improve search engine rankings and target their audience effectively.

Ad Campaigns:

The author discusses various aspects of ad campaigns such as ad groups, keywords, and final URLs. The author suggests businesses create separate ad groups for specific products or services and use relevant keywords for each ad group. The author also emphasizes the need for businesses to have clear and concise final URLs.

Bidding and Budget:

The author explains the importance of setting a budget and bidding strategy for digital marketing campaigns. The author suggests businesses use a daily budget and maximize cost-per-click bids to improve their ad ranking.

Ad Extensions:

The author discusses the benefits of using ad extensions such as call-out extensions and call extensions. The author suggests businesses use call extensions to provide customers with a direct line to their business.

The author summarizes the key points discussed in the article and emphasizes the need for businesses to adopt digital marketing strategies to stay competitive. The author suggests businesses use keywords, targeting, ad campaigns, bidding, and ad extensions to improve their online presence and attract more customers.

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