Digital Oil Wells - The Best "Make Money Online" Strategy, Ever.
Published on: December 5 2022 by Miles Beckler
Digital Oil Wells - The Best "Make Money Online" Strategy, Ever.
Table of Contents
Digital Oil Wells - The Best "Make Money Online" Strategy, Ever.
startTime | durationTime | text |
00:00:01 | 00:00:04 | digital oil wells |
00:00:04 | 00:00:08 | this mental model |
00:00:06 | 00:00:10 | or framework |
00:00:08 | 00:00:12 | is one of the most important lessons i |
00:00:10 | 00:00:14 | ever learned from kevin hutto |
00:00:12 | 00:00:16 | kevin hutto is a friend of mine he |
00:00:14 | 00:00:19 | passed away last year |
00:00:16 | 00:00:21 | we used to chat on zoom a lot |
00:00:19 | 00:00:22 | he's the most successful marketer you've |
00:00:21 | 00:00:24 | never heard of |
00:00:22 | 00:00:27 | he's the guru |
00:00:24 | 00:00:29 | behind the gurus |
00:00:27 | 00:00:31 | i guarantee you |
00:00:29 | 00:00:33 | that you've seen |
00:00:31 | 00:00:35 | some of the ads |
00:00:33 | 00:00:38 | and the gurus and the guru pitches that |
00:00:35 | 00:00:40 | he had a hand in because he literally |
00:00:38 | 00:00:44 | made the gurus he just never wanted to |
00:00:40 | 00:00:45 | really come out behind the scenes |
00:00:44 | 00:00:46 | he and i |
00:00:45 | 00:00:49 | through |
00:00:46 | 00:00:51 | a pretty random series of events started |
00:00:49 | 00:00:55 | hopping on zoom for a few hours every |
00:00:51 | 00:00:55 | week twice a week two hours a call |
00:00:55 | 00:00:58 | just toking |
00:00:59 | 00:01:03 | now one of the things i look for in this |
00:01:01 | 00:01:06 | world |
00:01:03 | 00:01:06 | are frameworks and mental models |
00:01:07 | 00:01:12 | this is why my time traveling i spent |
00:01:09 | 00:01:14 | five years as a full-time digital nomad |
00:01:12 | 00:01:16 | kind of like lived and bounced through |
00:01:14 | 00:01:19 | something like 25 countries 20 25 |
00:01:16 | 00:01:22 | countries something like that |
00:01:19 | 00:01:26 | getting to see how other people live |
00:01:22 | 00:01:26 | was extremely valuable for me |
00:01:26 | 00:01:33 | so getting to tok with kevin hutto |
00:01:31 | 00:01:36 | and understanding how he sees the game |
00:01:33 | 00:01:36 | of business |
00:01:36 | 00:01:42 | was incredibly helpful |
00:01:40 | 00:01:44 | and the concept that you're learning |
00:01:42 | 00:01:46 | today that he taught me |
00:01:44 | 00:01:49 | is the idea of digital |
00:01:46 | 00:01:49 | oil wells |
00:01:50 | 00:01:54 | now this is a big picture idea |
00:01:52 | 00:01:58 | so in the puzzle analogy |
00:01:54 | 00:01:58 | right this is looking at the box |
00:01:58 | 00:02:06 | and it's important to have appropriate |
00:02:01 | 00:02:06 | frameworks and mental models that help |
00:02:07 | 00:02:11 | to help you have the pictures in your |
00:02:09 | 00:02:14 | mind of what you're creating |
00:02:11 | 00:02:17 | because the subconscious mind operates |
00:02:14 | 00:02:17 | on imagery |
00:02:19 | 00:02:24 | so an oil well why an oil well why is |
00:02:22 | 00:02:26 | this such a |
00:02:24 | 00:02:30 | great analogy for building a business |
00:02:26 | 00:02:30 | why is it such a great framework |
00:02:31 | 00:02:34 | and |
00:02:32 | 00:02:36 | what's the process it's a it's a |
00:02:34 | 00:02:38 | three-step process and we'll cover both |
00:02:36 | 00:02:39 | of those here for you today so you can |
00:02:38 | 00:02:41 | kind of get up to speed because i |
00:02:39 | 00:02:43 | guarantee you in the future i'm going to |
00:02:41 | 00:02:45 | be referencing |
00:02:43 | 00:02:46 | oil wells |
00:02:45 | 00:02:49 | saying things like oh that'd be a great |
00:02:46 | 00:02:51 | oil well |
00:02:49 | 00:02:53 | we already use this term this vernacular |
00:02:51 | 00:02:55 | in our business right when i'm toking |
00:02:53 | 00:02:56 | with sean my ad guy when my wife and i |
00:02:55 | 00:02:58 | are toking when we're looking at things |
00:02:56 | 00:03:00 | out in the world we're like oh man |
00:02:58 | 00:03:01 | that's a brilliant oil well right there |
00:03:00 | 00:03:03 | bingo |
00:03:01 | 00:03:05 | we're all on the same page we get what |
00:03:03 | 00:03:05 | that means |
00:03:06 | 00:03:10 | so |
00:03:07 | 00:03:10 | why oil |
00:03:11 | 00:03:15 | and he always started off with the jed |
00:03:12 | 00:03:17 | clampett and the beverly hillbillies |
00:03:15 | 00:03:19 | you know dudes out on his farm with a |
00:03:17 | 00:03:21 | shotgun he shoots at a rabbit misses the |
00:03:19 | 00:03:23 | rabbit hits the ground |
00:03:21 | 00:03:24 | gusher |
00:03:23 | 00:03:26 | black |
00:03:24 | 00:03:28 | gold |
00:03:26 | 00:03:30 | spewing |
00:03:28 | 00:03:32 | out of the ground |
00:03:30 | 00:03:35 | there's a little picture |
00:03:32 | 00:03:35 | for you |
00:03:35 | 00:03:40 | so the concept here is that oil |
00:03:38 | 00:03:46 | there's pressure |
00:03:40 | 00:03:46 | the oil actually wants out of the ground |
00:03:46 | 00:03:51 | your marketplace |
00:03:48 | 00:03:55 | your audience |
00:03:51 | 00:03:56 | there is already demand within your |
00:03:55 | 00:04:01 | audience |
00:03:56 | 00:04:03 | they already want to buy things |
00:04:01 | 00:04:06 | there's buying pressure |
00:04:03 | 00:04:06 | there |
00:04:06 | 00:04:12 | that you have to tap |
00:04:09 | 00:04:16 | and once you tap it and follow the three |
00:04:12 | 00:04:19 | steps it can just flow and flow and flow |
00:04:16 | 00:04:19 | and flow and flow |
00:04:20 | 00:04:23 | that's the big picture |
00:04:25 | 00:04:29 | and if you've listened to |
00:04:27 | 00:04:31 | my video where i taught the number one |
00:04:29 | 00:04:34 | marketing lesson |
00:04:31 | 00:04:34 | from breakthrough advertising |
00:04:34 | 00:04:36 | which |
00:04:37 | 00:04:40 | i'm just going to read you that passage |
00:04:39 | 00:04:43 | all right so this is straight out of |
00:04:40 | 00:04:45 | breakthrough advertising i'm quoting him |
00:04:43 | 00:04:45 | here |
00:04:46 | 00:04:52 | copy cannot create desire for a product |
00:04:50 | 00:04:53 | it can only take the hopes |
00:04:52 | 00:04:55 | dreams |
00:04:53 | 00:04:57 | fears and desires |
00:04:55 | 00:05:00 | that already exist |
00:04:57 | 00:05:02 | in the hearts of millions of people |
00:05:00 | 00:05:04 | and focus those |
00:05:02 | 00:05:07 | already existing desires |
00:05:04 | 00:05:10 | onto a partikular product |
00:05:07 | 00:05:13 | this is the copywriter's task not to |
00:05:10 | 00:05:14 | create the mass desire |
00:05:13 | 00:05:17 | but to channel |
00:05:14 | 00:05:20 | and direct it |
00:05:17 | 00:05:23 | he's saying the same thing |
00:05:20 | 00:05:25 | there's pressure |
00:05:23 | 00:05:28 | now this is opposed to the idea of a |
00:05:25 | 00:05:28 | gold mine |
00:05:29 | 00:05:35 | gold is always |
00:05:32 | 00:05:37 | trying to go deeper in the ground |
00:05:35 | 00:05:38 | it's heavy |
00:05:37 | 00:05:40 | it's one of the heaviest |
00:05:38 | 00:05:43 | minerals out there |
00:05:40 | 00:05:46 | or metals or whatever it tiknically is |
00:05:43 | 00:05:47 | not a geologist |
00:05:46 | 00:05:50 | but i know |
00:05:47 | 00:05:52 | that the gold over time is going farther |
00:05:50 | 00:05:57 | away from the surface it's trying to |
00:05:52 | 00:05:57 | work its way down onto the bedrock |
00:05:59 | 00:06:04 | it's running away from you |
00:06:02 | 00:06:08 | i don't want a business that requires me |
00:06:04 | 00:06:11 | to expend more energy and more effort to |
00:06:08 | 00:06:11 | get more gold |
00:06:12 | 00:06:18 | the gold rush of 1849 at sutter's mill |
00:06:15 | 00:06:20 | in the foothills of the sierra nevada |
00:06:18 | 00:06:22 | mountains |
00:06:20 | 00:06:25 | do you know how he found that first gold |
00:06:22 | 00:06:27 | that first nugget of gold that started |
00:06:25 | 00:06:29 | everything in 1849 the california gold |
00:06:27 | 00:06:31 | rush |
00:06:29 | 00:06:34 | his onions |
00:06:31 | 00:06:37 | dude literally went out to his garden |
00:06:34 | 00:06:39 | pulled up a bunch of onions and there |
00:06:37 | 00:06:41 | was a gold nugget hanging off the bottom |
00:06:39 | 00:06:44 | of them |
00:06:41 | 00:06:46 | so that was the easy to get gold |
00:06:44 | 00:06:48 | what happens when all the easy to get |
00:06:46 | 00:06:50 | gold's gone |
00:06:48 | 00:06:53 | it's really difficult |
00:06:50 | 00:06:57 | so today they use gigantik machinery |
00:06:53 | 00:06:58 | immense amounts of oil and energy |
00:06:57 | 00:07:01 | they gotta go through |
00:06:58 | 00:07:04 | thousands and thousands and thousands of |
00:07:01 | 00:07:07 | tons to get grams and ounces of gold |
00:07:04 | 00:07:08 | gigantik processing plants |
00:07:07 | 00:07:10 | this is the hard way to build a business |
00:07:08 | 00:07:12 | and this is the way i would argue that a |
00:07:10 | 00:07:13 | lot of people are going about building |
00:07:12 | 00:07:17 | the business |
00:07:13 | 00:07:17 | the really really hard way |
00:07:19 | 00:07:22 | so i want you |
00:07:20 | 00:07:24 | to understand how these oil wells work |
00:07:22 | 00:07:25 | so you can see the world through this |
00:07:24 | 00:07:28 | framework see the world through this |
00:07:25 | 00:07:29 | mental model and you can make better |
00:07:28 | 00:07:32 | decisions that will help you build more |
00:07:29 | 00:07:34 | oil wells |
00:07:32 | 00:07:37 | so phase one |
00:07:34 | 00:07:39 | as a digital wildcatter which is a |
00:07:37 | 00:07:40 | wildcatter is someone who's a freelance |
00:07:39 | 00:07:44 | oil worker |
00:07:40 | 00:07:44 | phase number one is discovery |
00:07:45 | 00:07:48 | and you get a couple of questions that |
00:07:46 | 00:07:52 | you're after in this discovery phase |
00:07:48 | 00:07:54 | first is there oil here |
00:07:52 | 00:07:57 | and second |
00:07:54 | 00:08:00 | can i get it out of the ground |
00:07:57 | 00:08:00 | profitably |
00:08:01 | 00:08:04 | so this is just testing |
00:08:07 | 00:08:09 | so let's say |
00:08:10 | 00:08:15 | you're in soap making |
00:08:12 | 00:08:16 | and you're wondering |
00:08:15 | 00:08:19 | if there might be an oil well there with |
00:08:16 | 00:08:21 | soap |
00:08:19 | 00:08:25 | well |
00:08:21 | 00:08:25 | you could go to bulkapothecary.com |
00:08:25 | 00:08:31 | and get a few bars of white label |
00:08:27 | 00:08:34 | branded soap by simply giving them a |
00:08:31 | 00:08:36 | label for your brand |
00:08:34 | 00:08:39 | pretty easy way to get your hands on a |
00:08:36 | 00:08:39 | little bit of inventory |
00:08:40 | 00:08:45 | go over to etsy |
00:08:42 | 00:08:45 | listed on etsy |
00:08:45 | 00:08:49 | run a few etsy ads |
00:08:50 | 00:08:53 | can you sell it |
00:08:56 | 00:09:03 | that's the discovery phase |
00:08:59 | 00:09:06 | now this is not only relevant |
00:09:03 | 00:09:06 | to people selling physical things |
00:09:06 | 00:09:11 | this is true for affiliates this is true |
00:09:08 | 00:09:11 | for my youtube channel |
00:09:13 | 00:09:18 | so if you look back through my first 90 |
00:09:16 | 00:09:18 | videos |
00:09:19 | 00:09:23 | i was looking around for the oil |
00:09:24 | 00:09:28 | and the oil was a tension to be honest |
00:09:27 | 00:09:30 | in those days right that was the result |
00:09:28 | 00:09:32 | that was the |
00:09:30 | 00:09:35 | pressure i was trying to find within the |
00:09:32 | 00:09:35 | marketplace |
00:09:37 | 00:09:42 | i knew a lot of stuff about business |
00:09:38 | 00:09:42 | knew a lot of stuff about marketing |
00:09:42 | 00:09:47 | but where is there pent-up demand within |
00:09:45 | 00:09:48 | the marketplace that overlaps with what |
00:09:47 | 00:09:50 | i know |
00:09:48 | 00:09:52 | i didn't know when i made video number |
00:09:50 | 00:09:54 | one i didn't know when i made video |
00:09:52 | 00:09:56 | number two |
00:09:54 | 00:09:57 | truthfully |
00:09:56 | 00:10:00 | the first |
00:09:57 | 00:10:02 | real hit i found |
00:10:00 | 00:10:05 | when i was like damn there is some oil |
00:10:02 | 00:10:09 | here |
00:10:05 | 00:10:09 | was making videos on facebook ads |
00:10:09 | 00:10:14 | which was somewhere around video 85 or |
00:10:12 | 00:10:18 | something it was at the tail end |
00:10:14 | 00:10:18 | of that 90 day challenge |
00:10:19 | 00:10:25 | so the analogy is that i was wandering |
00:10:21 | 00:10:25 | around a big empty field |
00:10:25 | 00:10:29 | youtube |
00:10:28 | 00:10:32 | and tiknically i know there's oil |
00:10:29 | 00:10:35 | somewhere under the ground here and i'ma |
00:10:32 | 00:10:35 | poke me down some test holes |
00:10:36 | 00:10:39 | toked about funnels |
00:10:38 | 00:10:42 | people aren't all that interested in |
00:10:39 | 00:10:42 | funnels |
00:10:42 | 00:10:47 | toked about affiliate stuff |
00:10:45 | 00:10:49 | toked about the mindset stuff know your |
00:10:47 | 00:10:52 | why |
00:10:49 | 00:10:52 | it didn't really pop off |
00:10:52 | 00:10:56 | made a |
00:10:53 | 00:10:57 | how to advertise on facebook video |
00:10:56 | 00:11:01 | bingo |
00:10:57 | 00:11:02 | results a flood of views showed up from |
00:11:01 | 00:11:05 | that test |
00:11:02 | 00:11:05 | hole |
00:11:06 | 00:11:10 | so i use that analogy |
00:11:09 | 00:11:12 | to help you understand that you don't |
00:11:10 | 00:11:14 | have to have physical product you don't |
00:11:12 | 00:11:16 | have to have digital any products |
00:11:14 | 00:11:18 | in order for this framework this mental |
00:11:16 | 00:11:20 | model to still assist you in your |
00:11:18 | 00:11:20 | business |
00:11:25 | 00:11:30 | can you get it out |
00:11:26 | 00:11:30 | profitably now |
00:11:32 | 00:11:36 | when you first go drill your test holes |
00:11:37 | 00:11:42 | all you want to see your sales |
00:11:40 | 00:11:44 | it actually doesn't matter if you're |
00:11:42 | 00:11:48 | making money so in |
00:11:44 | 00:11:50 | the example of soap making |
00:11:48 | 00:11:52 | let's say your cost of goods sold is |
00:11:50 | 00:11:56 | five dollars a bar |
00:11:52 | 00:11:59 | and it's costing you seven dollars |
00:11:56 | 00:11:59 | total |
00:11:59 | 00:12:04 | to make a five dollar |
00:12:01 | 00:12:06 | to sell a five dollar product |
00:12:04 | 00:12:09 | your net negative two bucks per bar that |
00:12:06 | 00:12:09 | gets sold |
00:12:10 | 00:12:13 | but somebody bought it |
00:12:14 | 00:12:17 | and what if |
00:12:15 | 00:12:20 | you got a dozen bars and that was your |
00:12:17 | 00:12:24 | test |
00:12:20 | 00:12:24 | and although you lost two bucks a bar |
00:12:24 | 00:12:28 | you sold all 12 of them within a couple |
00:12:26 | 00:12:31 | of days |
00:12:28 | 00:12:33 | bingo that's what i'm looking for |
00:12:31 | 00:12:34 | that just means you got a two dollar gap |
00:12:33 | 00:12:37 | you just got to fill the gap that's not |
00:12:34 | 00:12:37 | that difficult |
00:12:38 | 00:12:42 | figure out a way to fiddle with the |
00:12:40 | 00:12:43 | shipping prices figure out a way to just |
00:12:42 | 00:12:45 | change the prices just raise the price |
00:12:43 | 00:12:48 | see if that works |
00:12:45 | 00:12:50 | try bundling bars of soap together until |
00:12:48 | 00:12:52 | you get profitable maybe selling three |
00:12:50 | 00:12:55 | bars for 15 will get you where you need |
00:12:52 | 00:12:55 | to be |
00:12:55 | 00:12:58 | but you've proven that there's pressure |
00:12:57 | 00:13:01 | there in the market through that |
00:12:58 | 00:13:04 | discovery phase |
00:13:01 | 00:13:06 | so that brings us to |
00:13:04 | 00:13:07 | number two well let's use digital |
00:13:06 | 00:13:10 | examples and maybe even memberships real |
00:13:07 | 00:13:11 | quick on the discovery |
00:13:10 | 00:13:14 | so over the last eight months i've |
00:13:11 | 00:13:16 | created i don't know a dozen or so |
00:13:14 | 00:13:18 | little info products |
00:13:16 | 00:13:19 | lots of templates |
00:13:18 | 00:13:23 | and |
00:13:19 | 00:13:24 | trainings little courses |
00:13:23 | 00:13:26 | launching them out i'm measuring the |
00:13:24 | 00:13:27 | conversion rates |
00:13:26 | 00:13:29 | send it out to my same list i got this |
00:13:27 | 00:13:31 | one group of audience |
00:13:29 | 00:13:32 | how well did that one do how well did |
00:13:31 | 00:13:35 | that one do how well did that one do i'm |
00:13:32 | 00:13:37 | just punching test holes to see what my |
00:13:35 | 00:13:40 | audience wants |
00:13:37 | 00:13:42 | what they actually respond to |
00:13:40 | 00:13:46 | not running a survey hey do you think |
00:13:42 | 00:13:47 | you would like this or that i don't care |
00:13:46 | 00:13:48 | what are they willing to pull out their |
00:13:47 | 00:13:50 | credit card for |
00:13:48 | 00:13:52 | aha that's |
00:13:50 | 00:13:54 | what i'm looking for |
00:13:52 | 00:13:54 | and right now |
00:13:55 | 00:13:59 | a clear pattern has emerged within this |
00:13:57 | 00:14:01 | product line that i've created and i'm |
00:13:59 | 00:14:03 | building a newer bigger product that's |
00:14:01 | 00:14:06 | going to be more valuable it's going to |
00:14:03 | 00:14:07 | be video not just text and it's going to |
00:14:06 | 00:14:09 | be |
00:14:07 | 00:14:10 | really focused on the one thing that |
00:14:09 | 00:14:16 | more people pulled out the credit card |
00:14:10 | 00:14:16 | for bingo i found the pent-up demand |
00:14:17 | 00:14:22 | and in my membership that i used to run |
00:14:19 | 00:14:25 | it was a similar idea |
00:14:22 | 00:14:26 | i opened the doors i said hey i'll help |
00:14:25 | 00:14:28 | you in your business through my forums |
00:14:26 | 00:14:31 | and through live |
00:14:28 | 00:14:31 | zoom calls on a regular basis |
00:14:32 | 00:14:35 | bunch of people signed up for that one |
00:14:34 | 00:14:38 | hundreds and hundreds i had over a |
00:14:35 | 00:14:39 | thousand members |
00:14:38 | 00:14:41 | and then i was in there in the trenches |
00:14:39 | 00:14:42 | what are they working on what's their |
00:14:41 | 00:14:44 | problem what's their big problem what's |
00:14:42 | 00:14:45 | actually holding them back which is |
00:14:44 | 00:14:46 | two-sided what do they think's holding |
00:14:45 | 00:14:48 | them back and what's actually holding |
00:14:46 | 00:14:50 | them back |
00:14:48 | 00:14:53 | okay so there's many different ways that |
00:14:50 | 00:14:53 | this works |
00:14:55 | 00:14:59 | in one sense |
00:14:57 | 00:15:01 | you're fishing around for product market |
00:14:59 | 00:15:02 | match |
00:15:01 | 00:15:04 | you've probably heard that phrase before |
00:15:02 | 00:15:07 | silicon valley types |
00:15:04 | 00:15:08 | venture capital folk like to use that |
00:15:07 | 00:15:10 | one founders |
00:15:08 | 00:15:13 | use that one it's an incomplete idea by |
00:15:10 | 00:15:14 | the way and i'll probably expand on that |
00:15:13 | 00:15:16 | and |
00:15:14 | 00:15:17 | complete that idea for you so it can |
00:15:16 | 00:15:20 | make more sense here in the future but |
00:15:17 | 00:15:22 | but it is that kind of an idea so number |
00:15:20 | 00:15:25 | one is discovery is there oil hearing |
00:15:22 | 00:15:27 | can i get it out of the ground |
00:15:25 | 00:15:29 | then when you've proven |
00:15:27 | 00:15:32 | this whole soap thing it's working oh |
00:15:29 | 00:15:34 | and so one of uh hutto's idea his best |
00:15:32 | 00:15:36 | idea for discovery he wanted to do print |
00:15:34 | 00:15:38 | on demand shirts and hats about |
00:15:36 | 00:15:40 | conspiracy theories because he just |
00:15:38 | 00:15:42 | thought we were living in this golden |
00:15:40 | 00:15:44 | age of conspiracy theory everyone's off |
00:15:42 | 00:15:46 | their rocker in all these crazy ass |
00:15:44 | 00:15:49 | directions and everyone wants to wear a |
00:15:46 | 00:15:52 | visual display of their favorite |
00:15:49 | 00:15:54 | uh controversial conspiracy theory |
00:15:52 | 00:15:56 | and that was his that was his idea and |
00:15:54 | 00:15:58 | then so the thought was he'd |
00:15:56 | 00:16:01 | shift around and try all kinds of stuff |
00:15:58 | 00:16:03 | he'd do sasquatch stuff |
00:16:01 | 00:16:05 | ufo alien |
00:16:03 | 00:16:07 | shirt ideas |
00:16:05 | 00:16:09 | birds are not real if you're familiar |
00:16:07 | 00:16:11 | with that one |
00:16:09 | 00:16:12 | okay so he would do a lot of |
00:16:11 | 00:16:14 | little |
00:16:12 | 00:16:15 | print-on-demand products that were |
00:16:14 | 00:16:17 | designed by people on fiber right or |
00:16:15 | 00:16:19 | somebody in the philippines or something |
00:16:17 | 00:16:20 | super inexpensive designs |
00:16:19 | 00:16:22 | list them up see what actually starts to |
00:16:20 | 00:16:23 | sell and then essentially build a brand |
00:16:22 | 00:16:25 | off that so let's say the sasquatch ones |
00:16:23 | 00:16:27 | thing worked that's where the oil was |
00:16:25 | 00:16:29 | let's say which we never got to testing |
00:16:27 | 00:16:31 | on that but then cool like let's build |
00:16:29 | 00:16:33 | out a whole brand and a whole product |
00:16:31 | 00:16:35 | line around sasquatch let's just go all |
00:16:33 | 00:16:37 | in there because we've now proven that |
00:16:35 | 00:16:40 | the marketplace which is essentially |
00:16:37 | 00:16:42 | etsy tied into a printful shop |
00:16:40 | 00:16:43 | we proved that that's where the oil is |
00:16:42 | 00:16:46 | great |
00:16:43 | 00:16:49 | try 20 30 different things see what |
00:16:46 | 00:16:50 | works the best out of those attempts |
00:16:49 | 00:16:53 | build on that |
00:16:50 | 00:16:53 | and so part two is building the pump |
00:16:54 | 00:16:59 | so this is the mechanism to actually |
00:16:56 | 00:17:00 | get it out of the ground |
00:16:59 | 00:17:03 | this is your traffic and your conversion |
00:17:00 | 00:17:05 | right your content your conversion |
00:17:03 | 00:17:05 | processes |
00:17:08 | 00:17:10 | etsy |
00:17:09 | 00:17:11 | gumroad |
00:17:10 | 00:17:12 | ebay |
00:17:11 | 00:17:14 | udemy |
00:17:12 | 00:17:18 | etc |
00:17:14 | 00:17:18 | these are marketplaces |
00:17:19 | 00:17:24 | and he always liked the idea |
00:17:21 | 00:17:26 | of go where people are already buying |
00:17:24 | 00:17:26 | things |
00:17:26 | 00:17:30 | sure eventually we'll build out our own |
00:17:28 | 00:17:32 | funnels eventually we'll bring our own |
00:17:30 | 00:17:34 | traffic to the priority eventually we'll |
00:17:32 | 00:17:36 | do all of the things that's phase three |
00:17:34 | 00:17:37 | spoiler alert |
00:17:36 | 00:17:39 | but |
00:17:37 | 00:17:41 | the goal is really to see can you do |
00:17:39 | 00:17:43 | five or ten sales a day |
00:17:41 | 00:17:46 | cash flow positive |
00:17:43 | 00:17:47 | you don't want to spend |
00:17:46 | 00:17:50 | months |
00:17:47 | 00:17:52 | building all that out on your own |
00:17:50 | 00:17:55 | got to test quickly got to keep going |
00:17:52 | 00:17:57 | is this the one i don't know let's go |
00:17:55 | 00:17:59 | do they want the sasquatch stuff ah the |
00:17:57 | 00:18:02 | hat the shirt i don't know let's go |
00:17:59 | 00:18:05 | more ideas more testing more quickly |
00:18:02 | 00:18:05 | hustle |
00:18:08 | 00:18:12 | like the time is of the essence because |
00:18:10 | 00:18:15 | it is |
00:18:12 | 00:18:17 | okay so the pump is |
00:18:15 | 00:18:19 | can you generate daily sales multiple |
00:18:17 | 00:18:22 | sales a day pretty much every day |
00:18:19 | 00:18:24 | consistently on one of these platforms |
00:18:22 | 00:18:27 | so again in his example he was going to |
00:18:24 | 00:18:28 | do etsy ads running on |
00:18:27 | 00:18:30 | all kinds of keyword search phrases so |
00:18:28 | 00:18:31 | if you if you go to etsy.com you just |
00:18:30 | 00:18:33 | start typing in like |
00:18:31 | 00:18:35 | sasquatch t-shirt another example of |
00:18:33 | 00:18:37 | this would be like cryptokurrency |
00:18:35 | 00:18:39 | t-shirts and cryptokurrency hats right |
00:18:37 | 00:18:44 | because there's people who are just so |
00:18:39 | 00:18:45 | fanatikal about their favorite thing |
00:18:44 | 00:18:47 | that they want to wear it they want to |
00:18:45 | 00:18:49 | wear the display right like the eth |
00:18:47 | 00:18:51 | maximalists want to wear the eath symbol |
00:18:49 | 00:18:54 | the bitcoin maxies want to wear the |
00:18:51 | 00:18:56 | bitcoin symbol bingo we now have this |
00:18:54 | 00:18:58 | whole pool of people who are crazy about |
00:18:56 | 00:19:01 | their thing |
00:18:58 | 00:19:01 | let's go see if we can work with them |
00:19:01 | 00:19:06 | the physical world you tok about |
00:19:03 | 00:19:07 | golfers fishermen gun folks right |
00:19:06 | 00:19:10 | selling |
00:19:07 | 00:19:11 | paper targets is is an example |
00:19:10 | 00:19:13 | somebody who buys a bunch of paper |
00:19:11 | 00:19:14 | targets bingo you know you know the |
00:19:13 | 00:19:17 | stuff they're into you can sell them all |
00:19:14 | 00:19:18 | kinds of stuff over time if you can find |
00:19:17 | 00:19:21 | a way to just |
00:19:18 | 00:19:23 | really get this machine get this pump |
00:19:21 | 00:19:25 | running to sell a few paper targets a |
00:19:23 | 00:19:26 | day that's a way to build a customer |
00:19:25 | 00:19:29 | list once you have a customer list you |
00:19:26 | 00:19:29 | can sell all kinds of stuff |
00:19:31 | 00:19:35 | so |
00:19:32 | 00:19:37 | daily sales and it was always |
00:19:35 | 00:19:40 | advertising |
00:19:37 | 00:19:43 | and offers that's it |
00:19:40 | 00:19:45 | the offer obviously is your product |
00:19:43 | 00:19:48 | and your sales letter |
00:19:45 | 00:19:48 | gotta sell the thing |
00:19:48 | 00:19:53 | uploading a |
00:19:50 | 00:19:56 | sasquatch hat and titling it sasquatch |
00:19:53 | 00:19:58 | hat and having the descriptive text of |
00:19:56 | 00:20:01 | sasquatch hat |
00:19:58 | 00:20:07 | probably not going to sell your |
00:20:01 | 00:20:07 | you actually have to write sales copy |
00:20:07 | 00:20:10 | because they want to wear that sasquatch |
00:20:08 | 00:20:13 | hat because what it says about them it's |
00:20:10 | 00:20:13 | an identity |
00:20:14 | 00:20:18 | and you need to help them realize when |
00:20:16 | 00:20:21 | they're looking at your listing that |
00:20:18 | 00:20:22 | this hat will give them the emotional |
00:20:21 | 00:20:24 | thing they actually want which is that |
00:20:22 | 00:20:26 | identity |
00:20:24 | 00:20:28 | and if you don't help them understand |
00:20:26 | 00:20:30 | that after they click on your ad think |
00:20:28 | 00:20:32 | that's kind of a cool hat click read if |
00:20:30 | 00:20:34 | they don't get that that this is going |
00:20:32 | 00:20:36 | to give them that feeling of importance |
00:20:34 | 00:20:37 | this is going to give them the dopamines |
00:20:36 | 00:20:39 | of the treasure hunt |
00:20:37 | 00:20:40 | if you don't help them realize that they |
00:20:39 | 00:20:42 | ain't going to buy |
00:20:40 | 00:20:45 | which is why |
00:20:42 | 00:20:47 | sales copy is so important |
00:20:45 | 00:20:49 | and a byproduct of this game |
00:20:47 | 00:20:50 | is that you'll be writing lots of sales |
00:20:49 | 00:20:51 | copy |
00:20:50 | 00:20:52 | because you'll be drilling lots of test |
00:20:51 | 00:20:55 | holes and every test hole needs some |
00:20:52 | 00:20:55 | sales copy |
00:20:57 | 00:21:02 | so phase one is discovery punch in a |
00:20:59 | 00:21:04 | bunch of little holes anything selling |
00:21:02 | 00:21:06 | cool once you find something that sells |
00:21:04 | 00:21:08 | build out a system build out the pump |
00:21:06 | 00:21:09 | the mechanisms to get it out of the |
00:21:08 | 00:21:11 | ground which is |
00:21:09 | 00:21:14 | running ads |
00:21:11 | 00:21:14 | to your listings |
00:21:15 | 00:21:19 | now if you've got courses if you're |
00:21:17 | 00:21:20 | trying to do the course thing in your |
00:21:19 | 00:21:25 | personal finance and you're trying to |
00:21:20 | 00:21:25 | teach people personal finance stuff |
00:21:25 | 00:21:32 | or use me as an example right |
00:21:28 | 00:21:32 | creating all of my little templates |
00:21:33 | 00:21:36 | i have enough of the bits and pieces |
00:21:34 | 00:21:37 | that i'm not going to go list my stuff |
00:21:36 | 00:21:38 | on udemy |
00:21:37 | 00:21:40 | i don't care about that marketplace i |
00:21:38 | 00:21:42 | don't care that they have thousands of |
00:21:40 | 00:21:43 | visitors a day or whatever it is buying |
00:21:42 | 00:21:45 | things i don't care i'll just run my own |
00:21:43 | 00:21:46 | ads because i have those skills but if |
00:21:45 | 00:21:48 | you don't |
00:21:46 | 00:21:50 | you can leverage those types of |
00:21:48 | 00:21:50 | platforms |
00:21:52 | 00:21:55 | this doesn't uh |
00:21:53 | 00:21:57 | work for three years and eventually |
00:21:55 | 00:21:59 | figure out if it works nah start start |
00:21:57 | 00:22:02 | drilling your teslas |
00:21:59 | 00:22:03 | figure it out go |
00:22:02 | 00:22:05 | so it doesn't really matter how you do |
00:22:03 | 00:22:08 | it personally i would run facebook ads |
00:22:05 | 00:22:10 | to sam cart products that's what i do |
00:22:08 | 00:22:13 | deliver it with sam cart and it's pretty |
00:22:10 | 00:22:13 | easy pump |
00:22:14 | 00:22:18 | and then phase three is the refinery |
00:22:19 | 00:22:23 | now the refinery |
00:22:21 | 00:22:26 | is where you automate |
00:22:23 | 00:22:28 | damn near everything |
00:22:26 | 00:22:30 | customer support |
00:22:28 | 00:22:33 | for example right you don't want to be |
00:22:30 | 00:22:37 | field fielding that in your gmail box |
00:22:33 | 00:22:37 | once you're really trying to scale it |
00:22:39 | 00:22:42 | and this is where you're really just |
00:22:40 | 00:22:43 | trying to get all the value out of it so |
00:22:42 | 00:22:46 | a |
00:22:43 | 00:22:48 | the refinery you automate the bs that |
00:22:46 | 00:22:48 | has to be done |
00:22:49 | 00:22:54 | and |
00:22:51 | 00:22:57 | turning up that traffic |
00:22:54 | 00:22:58 | this is when you would consider |
00:22:57 | 00:23:00 | building out your own product on your |
00:22:58 | 00:23:02 | own system |
00:23:00 | 00:23:03 | and selling it from your own ads and |
00:23:02 | 00:23:04 | this is true for |
00:23:03 | 00:23:06 | etsy |
00:23:04 | 00:23:09 | you write the sasquatch shirt because if |
00:23:06 | 00:23:12 | you're making daily sales |
00:23:09 | 00:23:15 | with sasquatch hats and sasquatch shirts |
00:23:12 | 00:23:17 | on etsy through etsy ads |
00:23:15 | 00:23:19 | well |
00:23:17 | 00:23:22 | what if you run some facebook ads to |
00:23:19 | 00:23:24 | your own sales page |
00:23:22 | 00:23:27 | what if you do a free plus shipping |
00:23:24 | 00:23:28 | sasquatch shirt and then you upsell the |
00:23:27 | 00:23:30 | hat and the stiker what if you do a |
00:23:28 | 00:23:31 | free plus shipping stiker aha that's |
00:23:30 | 00:23:33 | the one |
00:23:31 | 00:23:35 | right because it's easier it'd be uh |
00:23:33 | 00:23:37 | cheaper to print and cheaper to ship so |
00:23:35 | 00:23:38 | so |
00:23:37 | 00:23:39 | let's run through this real quick |
00:23:38 | 00:23:41 | discovery |
00:23:39 | 00:23:43 | trying a bunch of stuff bunch of |
00:23:41 | 00:23:46 | different |
00:23:43 | 00:23:48 | conspiracy theory symbols as shirts and |
00:23:46 | 00:23:52 | hats |
00:23:48 | 00:23:54 | what sells at all is question number one |
00:23:52 | 00:23:56 | let's assume and just say for the sake |
00:23:54 | 00:23:58 | of moving forward that the sasquatch |
00:23:56 | 00:23:59 | stuff starts to work |
00:23:58 | 00:24:01 | perfect |
00:23:59 | 00:24:03 | now in that i'm going to drill down in |
00:24:01 | 00:24:04 | that vertikal more and i'm going to |
00:24:03 | 00:24:06 | build a pump |
00:24:04 | 00:24:08 | which is a mechanism right there to see |
00:24:06 | 00:24:09 | can i get daily sales now we're testing |
00:24:08 | 00:24:12 | the depth of the marketplace how much |
00:24:09 | 00:24:14 | oil is in the ground here how big of a |
00:24:12 | 00:24:16 | pocket of oil yes there's pressure yes |
00:24:14 | 00:24:19 | there's sales coming out but is it |
00:24:16 | 00:24:20 | a trickle because some oil wells are |
00:24:19 | 00:24:22 | gushers |
00:24:20 | 00:24:24 | they'll pump |
00:24:22 | 00:24:26 | thousands of barrels a day every day for |
00:24:24 | 00:24:28 | hundreds of years |
00:24:26 | 00:24:30 | other oil fields |
00:24:28 | 00:24:33 | you might get a few barrels a day |
00:24:30 | 00:24:34 | might run for two or three years |
00:24:33 | 00:24:37 | it's okay |
00:24:34 | 00:24:37 | because you can automate it |
00:24:38 | 00:24:43 | and this is |
00:24:39 | 00:24:47 | what we do in the digital oil well world |
00:24:43 | 00:24:48 | we go stack these things up |
00:24:47 | 00:24:52 | right my affiliate sites that are in |
00:24:48 | 00:24:54 | these random ass niches bingo oil well |
00:24:52 | 00:24:57 | perfect it's running on its own |
00:24:54 | 00:25:01 | i don't even think about them |
00:24:57 | 00:25:03 | money shows up because it's automated |
00:25:01 | 00:25:04 | a lot of my wife's products are mp3s |
00:25:03 | 00:25:06 | automated |
00:25:04 | 00:25:09 | right so |
00:25:06 | 00:25:10 | in the discovery phase we are just as |
00:25:09 | 00:25:13 | quickly |
00:25:10 | 00:25:14 | and broadly as we can punching lots of |
00:25:13 | 00:25:16 | holes which means we're listing products |
00:25:14 | 00:25:18 | we're offering products we're seeing |
00:25:16 | 00:25:20 | what things sell where is that pent-up |
00:25:18 | 00:25:23 | demand within the marketplace where is |
00:25:20 | 00:25:24 | the pressure within the audience |
00:25:23 | 00:25:27 | bingo |
00:25:24 | 00:25:30 | made some sales on this one |
00:25:27 | 00:25:32 | cool i'mma go farther in that direction |
00:25:30 | 00:25:33 | as i mentioned that same theory does |
00:25:32 | 00:25:35 | apply to organic content marketing as |
00:25:33 | 00:25:37 | well |
00:25:35 | 00:25:39 | it's how i ended up making an opt-in |
00:25:37 | 00:25:42 | page for my facebook ads stuff that's |
00:25:39 | 00:25:43 | why i have a facebook ads course because |
00:25:42 | 00:25:44 | it was all proven that there was pent up |
00:25:43 | 00:25:46 | demand inside of the marketplace from |
00:25:44 | 00:25:48 | those early early videos when i just |
00:25:46 | 00:25:50 | started showing what i was doing to run |
00:25:48 | 00:25:53 | my facebook ads |
00:25:50 | 00:25:56 | so number two on the sasquatch |
00:25:53 | 00:25:57 | sasquatch is working i got shirts i got |
00:25:56 | 00:25:59 | hats |
00:25:57 | 00:26:02 | trying to find a way to make sunglasses |
00:25:59 | 00:26:06 | if i can and stikers |
00:26:02 | 00:26:09 | can i get daily sales on sasquatch stuff |
00:26:06 | 00:26:11 | running ads on etsy |
00:26:09 | 00:26:14 | to sell my stuff |
00:26:11 | 00:26:16 | theoretikally it's all integrated |
00:26:14 | 00:26:17 | to where the fulfillment's 100 done for |
00:26:16 | 00:26:18 | me |
00:26:17 | 00:26:21 | bingo |
00:26:18 | 00:26:22 | check that box it works great |
00:26:21 | 00:26:25 | now |
00:26:22 | 00:26:27 | i was able to on etsy get a message |
00:26:25 | 00:26:29 | in front of people looking for |
00:26:27 | 00:26:33 | conspiracy theory stuff looking for |
00:26:29 | 00:26:35 | sasquatch stuff okay this is the easy |
00:26:33 | 00:26:37 | stuff these are the easy people they're |
00:26:35 | 00:26:39 | raising their hand because they're |
00:26:37 | 00:26:42 | typing into the search bar on etsy |
00:26:39 | 00:26:43 | sasquatch hat i display an ad every time |
00:26:42 | 00:26:45 | somebody searches sasquatch hat they |
00:26:43 | 00:26:47 | find mine they buy it that system works |
00:26:45 | 00:26:50 | great |
00:26:47 | 00:26:50 | can i scale this thing |
00:26:51 | 00:26:54 | and this is where we build the refinery |
00:26:52 | 00:26:56 | so on the refinery let's say i go to |
00:26:54 | 00:26:59 | stiker mule and i get a thousand |
00:26:56 | 00:27:01 | stikers cut like die cut stikers |
00:26:59 | 00:27:03 | really cool stikers okay so um i think |
00:27:01 | 00:27:05 | a four by four stiker off top my head |
00:27:03 | 00:27:08 | was something to the tune of like 50 or |
00:27:05 | 00:27:09 | 60 cents per piece |
00:27:08 | 00:27:12 | so by a thousand of them is like 60 |
00:27:09 | 00:27:14 | bucks or something like that |
00:27:12 | 00:27:16 | so then i make |
00:27:14 | 00:27:18 | a sales letter for a free |
00:27:16 | 00:27:22 | sasquatch stiker |
00:27:18 | 00:27:22 | just pay shipping |
00:27:24 | 00:27:29 | i like this because |
00:27:25 | 00:27:31 | it would cost me a stamp and an envelope |
00:27:29 | 00:27:34 | and the time to write someone's address |
00:27:31 | 00:27:35 | on an envelope to ship that thing out |
00:27:34 | 00:27:37 | so |
00:27:35 | 00:27:39 | rough math i have no clue what a stamp |
00:27:37 | 00:27:41 | costs i'm thinking a stamp is around 50 |
00:27:39 | 00:27:44 | cents please adjust that if i'm wrong i |
00:27:41 | 00:27:46 | don't know i don't use stamps often but |
00:27:44 | 00:27:48 | let's say an envelope's a quarter let's |
00:27:46 | 00:27:50 | say a stamp's 50 cents i'm gonna say the |
00:27:48 | 00:27:54 | stiker is another 50 cents i'm a buck |
00:27:50 | 00:27:55 | 25 to their door in the us |
00:27:54 | 00:27:59 | cool |
00:27:55 | 00:28:03 | so can i do a free plus shipping stiker |
00:27:59 | 00:28:05 | offer that has a t-shirt as a bump a hat |
00:28:03 | 00:28:06 | as a bump and then the one-click upsell |
00:28:05 | 00:28:08 | is some bundle |
00:28:06 | 00:28:10 | poster |
00:28:08 | 00:28:10 | thing |
00:28:12 | 00:28:17 | can i scale that to the unwashed masses |
00:28:15 | 00:28:17 | on facebook |
00:28:19 | 00:28:25 | if you can |
00:28:20 | 00:28:25 | there's billions of people on facebook |
00:28:26 | 00:28:30 | that's the refinery okay that's going |
00:28:29 | 00:28:32 | that's taking an idea that works in this |
00:28:30 | 00:28:34 | small little area and see if we can go |
00:28:32 | 00:28:35 | mass market with it |
00:28:34 | 00:28:37 | and then you just want to systematize |
00:28:35 | 00:28:39 | everything so your traffic should be as |
00:28:37 | 00:28:41 | systematized as possible he was a big |
00:28:39 | 00:28:42 | fan of google display network ads |
00:28:41 | 00:28:43 | actually because once you get them set |
00:28:42 | 00:28:46 | up and once you figure them out they can |
00:28:43 | 00:28:49 | run for almost ever |
00:28:46 | 00:28:51 | i have not cracked that code yet but |
00:28:49 | 00:28:54 | we're still fiddling with it |
00:28:51 | 00:28:55 | i'm still facebook ads is still the main |
00:28:54 | 00:28:58 | place where i'm driving most of my |
00:28:55 | 00:29:01 | traffic |
00:28:58 | 00:29:01 | and then the systems okay so |
00:29:02 | 00:29:06 | i mentioned literally stamps and |
00:29:04 | 00:29:08 | envelopes |
00:29:06 | 00:29:10 | one could say that that's in the |
00:29:08 | 00:29:13 | building the pump phase but i guarantee |
00:29:10 | 00:29:14 | you with a little effort |
00:29:13 | 00:29:15 | you could find a print-on-demand place |
00:29:14 | 00:29:17 | that would allow you to do |
00:29:15 | 00:29:21 | print-on-demand stikers |
00:29:17 | 00:29:22 | and they deliver them one-off for you |
00:29:21 | 00:29:24 | probably costs a lot more than doing it |
00:29:22 | 00:29:28 | yourself which is why i think doing it |
00:29:24 | 00:29:28 | yourself is probably a good idea to test |
00:29:28 | 00:29:33 | but alas |
00:29:31 | 00:29:36 | i would test it out i would prove the |
00:29:33 | 00:29:39 | model and then i would build systems |
00:29:36 | 00:29:41 | around it and if the price increase from |
00:29:39 | 00:29:43 | 1.25 to let's say it was four dollars to |
00:29:41 | 00:29:45 | get some third-party company to do that |
00:29:43 | 00:29:47 | for me well |
00:29:45 | 00:29:49 | i just have a gap |
00:29:47 | 00:29:51 | i have to clear if i was profitable when |
00:29:49 | 00:29:53 | i was doing it at a dollar 25 and i'm |
00:29:51 | 00:29:55 | now not profitable when it cost me four |
00:29:53 | 00:29:58 | dollars that's the price i have to pay |
00:29:55 | 00:30:00 | if i want to automate everything |
00:29:58 | 00:30:01 | or else |
00:30:00 | 00:30:04 | get your kids to write the addresses on |
00:30:01 | 00:30:06 | the envelopes and send them out |
00:30:04 | 00:30:07 | making 10 sales a day great |
00:30:06 | 00:30:10 | because here's what would happen in that |
00:30:07 | 00:30:13 | scenario you wouldn't be dealing with an |
00:30:10 | 00:30:16 | average order value of a stiker |
00:30:13 | 00:30:17 | i see generally 30 to 40 percent of |
00:30:16 | 00:30:19 | people taking me up on the bumps when |
00:30:17 | 00:30:21 | they're written appropriately when |
00:30:19 | 00:30:23 | they're done right with good copy i see |
00:30:21 | 00:30:26 | about 30 25 to 30 percent of people |
00:30:23 | 00:30:27 | taking me up on my one click upsells |
00:30:26 | 00:30:29 | that's where you make all your money |
00:30:27 | 00:30:31 | that's where the average order value |
00:30:29 | 00:30:33 | right does not |
00:30:31 | 00:30:35 | pay 395 |
00:30:33 | 00:30:37 | shipping and handling to get a free |
00:30:35 | 00:30:37 | stiker |
00:30:38 | 00:30:43 | most people spend 15 20 30 50 bucks |
00:30:41 | 00:30:44 | because they like it |
00:30:43 | 00:30:46 | they like your little stiker that was |
00:30:44 | 00:30:48 | in the image of the ad on facebook and |
00:30:46 | 00:30:49 | you have that image on a shirt and on a |
00:30:48 | 00:30:52 | hat well they might just want to get the |
00:30:49 | 00:30:52 | hat in the shirt too |
00:30:53 | 00:30:56 | and then the automation |
00:30:57 | 00:31:01 | they check out on samgar sam cart sends |
00:30:59 | 00:31:03 | the order over the print on demand |
00:31:01 | 00:31:04 | system the print on demand system |
00:31:03 | 00:31:06 | handles the fulfillment |
00:31:04 | 00:31:08 | if they reply to any email addresses it |
00:31:06 | 00:31:10 | goes over to freshdesk your customer |
00:31:08 | 00:31:12 | support representative sees it as a |
00:31:10 | 00:31:15 | tiket they log in and do it bingo |
00:31:12 | 00:31:18 | you're out of the loop |
00:31:15 | 00:31:21 | and it just runs |
00:31:18 | 00:31:23 | maybe you're the traffic person |
00:31:21 | 00:31:27 | maybe not |
00:31:23 | 00:31:27 | i was for a very long time now i'm not |
00:31:29 | 00:31:33 | and then what do you do this is the |
00:31:31 | 00:31:35 | magic of the digital oil well |
00:31:33 | 00:31:35 | system |
00:31:36 | 00:31:40 | because once you've discovered |
00:31:38 | 00:31:41 | that there's oil there and you've proven |
00:31:40 | 00:31:43 | you can get it out of the ground and |
00:31:41 | 00:31:45 | you've built the pump |
00:31:43 | 00:31:48 | proven you can get daily sales if this |
00:31:45 | 00:31:50 | thing's gonna pump for a while |
00:31:48 | 00:31:52 | and you build a whole refinery on top of |
00:31:50 | 00:31:54 | it |
00:31:52 | 00:31:56 | well here's what you don't do |
00:31:54 | 00:31:58 | you don't try to scale this thing as |
00:31:56 | 00:32:01 | fast as humanly possible |
00:31:58 | 00:32:04 | because you could break your systems |
00:32:01 | 00:32:04 | ask me how i know |
00:32:06 | 00:32:11 | every oil field has a capacity at which |
00:32:09 | 00:32:13 | it can run consistently for very long |
00:32:11 | 00:32:15 | periods of time without stressing out |
00:32:13 | 00:32:16 | the components so bad that it breaks |
00:32:15 | 00:32:17 | them |
00:32:16 | 00:32:18 | that's |
00:32:17 | 00:32:21 | what we |
00:32:18 | 00:32:25 | like to build |
00:32:21 | 00:32:26 | so your sasquatch oil well once it's all |
00:32:25 | 00:32:30 | done and tested and automated and the |
00:32:26 | 00:32:33 | refinery is built it might generate 615 |
00:32:30 | 00:32:36 | a day and that's just what it does |
00:32:33 | 00:32:38 | and of that 413 dollars might be your |
00:32:36 | 00:32:38 | cost of goods sold therefore you've got |
00:32:38 | 00:32:40 | yourself |
00:32:38 | 00:32:41 | damn it i didn't write those numbers |
00:32:40 | 00:32:44 | down i don't know 200 bucks profit |
00:32:41 | 00:32:46 | whatever it was |
00:32:44 | 00:32:48 | cool |
00:32:46 | 00:32:50 | go build another one |
00:32:48 | 00:32:53 | do it again |
00:32:50 | 00:32:53 | and again |
00:32:53 | 00:32:56 | and again |
00:32:57 | 00:33:01 | and so this is how you can replace |
00:33:01 | 00:33:07 | job income nine to five income |
00:33:04 | 00:33:10 | working for the man that you hate income |
00:33:07 | 00:33:11 | okay so while you're doing that bs |
00:33:10 | 00:33:14 | you're over here working on your oil |
00:33:11 | 00:33:14 | wells |
00:33:14 | 00:33:19 | you get one working cool there's 300 |
00:33:17 | 00:33:20 | towards the cause every day bingo |
00:33:19 | 00:33:23 | perfect |
00:33:20 | 00:33:24 | 300 a week towards the cause bingo cool |
00:33:23 | 00:33:27 | how many of those oil wells do you need |
00:33:24 | 00:33:28 | at 300 bucks a week to fire your boss |
00:33:27 | 00:33:32 | it's just math |
00:33:28 | 00:33:34 | so you go back do another one cool well |
00:33:32 | 00:33:37 | sasquatch works what about aliens what |
00:33:34 | 00:33:37 | about ufos |
00:33:37 | 00:33:41 | now if you hate conspiracy theories if |
00:33:39 | 00:33:43 | it bothers you for some reason that |
00:33:41 | 00:33:45 | people think |
00:33:43 | 00:33:48 | and and enjoy for whatever reason these |
00:33:45 | 00:33:50 | this world then don't go into that world |
00:33:48 | 00:33:54 | do what you enjoy |
00:33:50 | 00:33:57 | maybe soaps and bath bombs and aura |
00:33:54 | 00:34:00 | sprays and essential oils and flower |
00:33:57 | 00:34:01 | sprays and those types of things maybe |
00:34:00 | 00:34:03 | that's your where maybe you're like yeah |
00:34:01 | 00:34:05 | miles now we're toking |
00:34:03 | 00:34:05 | cool |
00:34:05 | 00:34:08 | bulkapothecary.com go get some private |
00:34:07 | 00:34:10 | label |
00:34:08 | 00:34:12 | bath bombs made |
00:34:10 | 00:34:14 | they make them |
00:34:12 | 00:34:15 | they'll customize the ingredients for |
00:34:14 | 00:34:17 | you if you want |
00:34:15 | 00:34:20 | they'll even put your label on it so |
00:34:17 | 00:34:22 | it'll be your brand |
00:34:20 | 00:34:22 | cool |
00:34:25 | 00:34:31 | or maybe you're a fitness instructor and |
00:34:28 | 00:34:32 | you do an arms class a abs a core a |
00:34:31 | 00:34:36 | chest |
00:34:32 | 00:34:36 | legs booty workout i don't know it's |
00:34:36 | 00:34:39 | that |
00:34:36 | 00:34:39 | philosophy |
00:34:41 | 00:34:44 | and if you're an affiliate |
00:34:45 | 00:34:49 | let's say you got a big old niche site |
00:34:47 | 00:34:49 | on photography |
00:34:49 | 00:34:54 | well |
00:34:51 | 00:34:55 | what are people actually interested in |
00:34:54 | 00:34:57 | lenses |
00:34:55 | 00:34:59 | lighting strobes |
00:34:57 | 00:35:04 | backdrops |
00:34:59 | 00:35:04 | camera bodies point and shoot webcams |
00:35:04 | 00:35:07 | i don't know |
00:35:07 | 00:35:11 | that's why you got to go through the |
00:35:08 | 00:35:13 | process of discovery first |
00:35:11 | 00:35:16 | then you build the pump |
00:35:13 | 00:35:18 | and the refinery |
00:35:16 | 00:35:20 | and on your affiliate site you might end |
00:35:18 | 00:35:23 | up having seven eight nine ten little |
00:35:20 | 00:35:23 | oil wells |
00:35:24 | 00:35:28 | bringing in all the cash flow |
00:35:26 | 00:35:31 | most of my affiliate sites have hundreds |
00:35:28 | 00:35:33 | of posts on them |
00:35:31 | 00:35:34 | that's discovery face |
00:35:33 | 00:35:36 | it's also proving to google that i'm |
00:35:34 | 00:35:39 | publishing enough content for google to |
00:35:36 | 00:35:39 | like what i'm doing |
00:35:41 | 00:35:47 | and then out of those i don't know |
00:35:44 | 00:35:49 | 20 bringing all the money 80 |
00:35:47 | 00:35:52 | just help me have the authority i need |
00:35:49 | 00:35:52 | so google ranks me perfect |
00:35:54 | 00:35:56 | and that's the big idea |
00:35:55 | 00:35:59 | and i just look down at the clock and |
00:35:56 | 00:36:02 | it's 36 minutes |
00:35:59 | 00:36:04 | and i love it |
00:36:02 | 00:36:08 | again this has been fun |
00:36:04 | 00:36:08 | to just turn on the microphone and riff |
00:36:09 | 00:36:12 | record in the morning didn't know what i |
00:36:10 | 00:36:14 | was gonna record about at breakfast came |
00:36:12 | 00:36:16 | down after breakfast here it is 9 22 in |
00:36:14 | 00:36:20 | the morning on |
00:36:16 | 00:36:20 | march 15 2022 and |
00:36:20 | 00:36:24 | let me get this wrapped up and go work |
00:36:22 | 00:36:24 | on my shop |
00:36:25 | 00:36:30 | done for the day |
00:36:27 | 00:36:32 | because this is a part of my oil well |
00:36:30 | 00:36:33 | i'm selling you nothing |
00:36:32 | 00:36:37 | right that's not the point that's not |
00:36:33 | 00:36:37 | how it works we're not always selling |
00:36:38 | 00:36:40 | but i am going to take a look at how |
00:36:39 | 00:36:42 | many people download this thing i am |
00:36:40 | 00:36:43 | going to take a look at the response see |
00:36:42 | 00:36:45 | if any of you |
00:36:43 | 00:36:48 | hit me up on twitter and say damn my |
00:36:45 | 00:36:50 | digital oil wells idea that one's stuck |
00:36:48 | 00:36:52 | i'm looking for those data points but |
00:36:50 | 00:36:54 | i'm just going to keep |
00:36:52 | 00:36:56 | wandering around the metaverse here with |
00:36:54 | 00:36:57 | you in audio format plugging little |
00:36:56 | 00:36:59 | holes in the ground seeing if there's |
00:36:57 | 00:37:03 | oil anywhere and when i find it |
00:36:59 | 00:37:04 | well i'll start building the pump |
00:37:03 | 00:37:08 | now if it keeps printing out sales every |
00:37:04 | 00:37:09 | day put a refinery on top of that thing |
00:37:08 | 00:37:11 | let it do what it does i'm not going to |
00:37:09 | 00:37:14 | run it too hard don't want to break it |
00:37:11 | 00:37:16 | i'm going to let it pump at the rate |
00:37:14 | 00:37:18 | of demand within the marketplace |
00:37:16 | 00:37:20 | and then i'll go get work |
00:37:18 | 00:37:23 | go get to work |
00:37:20 | 00:37:23 | figuring out my next oil well |
00:37:25 | 00:37:29 | that's the master class course thing i'm |
00:37:27 | 00:37:33 | working on right now |
00:37:29 | 00:37:34 | and that's after selling a dozen or so |
00:37:33 | 00:37:36 | templates |
00:37:34 | 00:37:37 | most of which didn't do too well that's |
00:37:36 | 00:37:38 | fine |
00:37:37 | 00:37:40 | got a few things that worked and if i |
00:37:38 | 00:37:42 | group them all together and look at it |
00:37:40 | 00:37:43 | through another lens ah that might be |
00:37:42 | 00:37:46 | one offer right there bingo that's what |
00:37:43 | 00:37:49 | i'm gonna go build |
00:37:46 | 00:37:51 | and this is how |
00:37:49 | 00:37:54 | the process of moving forward into a |
00:37:51 | 00:37:55 | niche into a world into an audience they |
00:37:54 | 00:37:58 | don't know much about this is a mental |
00:37:55 | 00:38:02 | map a way of thinking about the process |
00:37:58 | 00:38:05 | to go from uninitiated in that space to |
00:38:02 | 00:38:07 | aha i now know what this pent-up demand |
00:38:05 | 00:38:09 | is within the marketplace not only that |
00:38:07 | 00:38:10 | but i got a thing that people buy not |
00:38:09 | 00:38:13 | only that but i can actually make sales |
00:38:10 | 00:38:14 | consistently every day with this thing |
00:38:13 | 00:38:16 | bingo let me see if i can scale this |
00:38:14 | 00:38:18 | thing to the great unwashed masses |
00:38:16 | 00:38:19 | through google ads youtube ads and |
00:38:18 | 00:38:24 | facebook ads because i could reach three |
00:38:19 | 00:38:24 | billion people on those three platforms |
00:38:25 | 00:38:28 | and then |
00:38:26 | 00:38:30 | i do it again |
00:38:28 | 00:38:32 | and it's actually kind of fun |
00:38:30 | 00:38:34 | and this is the game that i actually |
00:38:32 | 00:38:36 | play this is the meta game right this is |
00:38:34 | 00:38:37 | the game within the game |
00:38:36 | 00:38:39 | looking around for the different oil |
00:38:37 | 00:38:41 | wells sometimes in our business we're |
00:38:39 | 00:38:43 | looking back at things that melanie |
00:38:41 | 00:38:45 | launched three years ago like wow that |
00:38:43 | 00:38:46 | did so well what if we took that and |
00:38:45 | 00:38:48 | added this newer thing to it and we |
00:38:46 | 00:38:51 | rebranded as this and bingo would that |
00:38:48 | 00:38:52 | be a good oil well boom set it up run it |
00:38:51 | 00:38:54 | sure enough |
00:38:52 | 00:38:57 | making sales every day i got a few |
00:38:54 | 00:38:59 | things every day make 10 20 sales on |
00:38:57 | 00:39:00 | these five or six products every |
00:38:59 | 00:39:02 | single |
00:39:00 | 00:39:03 | day |
00:39:02 | 00:39:04 | i don't have to touch them anymore i |
00:39:03 | 00:39:06 | don't have to fiddle with them anymore |
00:39:04 | 00:39:10 | they're automated okay this is getting |
00:39:06 | 00:39:10 | us to that automated income |
00:39:11 | 00:39:15 | starts with one there's |
00:39:13 | 00:39:17 | 50 bucks a day from one 150 bucks a day |
00:39:15 | 00:39:18 | from the next one the third one i get |
00:39:17 | 00:39:20 | 200 bucks a day the fourth one is 75 |
00:39:18 | 00:39:23 | bucks a day at some point you're making |
00:39:20 | 00:39:26 | enough every day from your oil wells |
00:39:23 | 00:39:26 | that you can fire your boss |
00:39:26 | 00:39:29 | and the oil wells can operate on |
00:39:28 | 00:39:31 | different platforms with different |
00:39:29 | 00:39:32 | traffic sources they can be in different |
00:39:31 | 00:39:34 | niches they could be in different or |
00:39:32 | 00:39:35 | they're in one niche for one audience |
00:39:34 | 00:39:38 | and they could be different like product |
00:39:35 | 00:39:40 | lines for example uh i got a friend matt |
00:39:38 | 00:39:43 | giovanisi in the pool care like he |
00:39:40 | 00:39:45 | teaches how to do pool care stuff he has |
00:39:43 | 00:39:47 | affiliate links and he also has his own |
00:39:45 | 00:39:49 | physical products all right there under |
00:39:47 | 00:39:51 | one brand always being a service to that |
00:39:49 | 00:39:52 | one group of people but he's fishing |
00:39:51 | 00:39:56 | around for the different oil places |
00:39:52 | 00:39:58 | within that one lot within that one plot |
00:39:56 | 00:39:59 | of land |
00:39:58 | 00:40:01 | that's his land |
00:39:59 | 00:40:02 | it's his blog it's swim university |
00:40:01 | 00:40:04 | that's his |
00:40:02 | 00:40:05 | that's his real estate that he's built |
00:40:04 | 00:40:07 | and he's hunting around for those oil |
00:40:05 | 00:40:09 | wells on his |
00:40:07 | 00:40:11 | piece of land and he's transitioning |
00:40:09 | 00:40:13 | from being an affiliate to |
00:40:11 | 00:40:16 | a product creator to a real true |
00:40:13 | 00:40:19 | business owner who is no longer |
00:40:16 | 00:40:20 | precariously |
00:40:19 | 00:40:22 | nervous about |
00:40:20 | 00:40:24 | amazon |
00:40:22 | 00:40:26 | sending his commission rate to zero |
00:40:24 | 00:40:28 | he's got his own products now he's got |
00:40:26 | 00:40:29 | his own funnels he's got his own way of |
00:40:28 | 00:40:32 | selling them he's got his own traffic |
00:40:29 | 00:40:33 | systems and it's working bingo |
00:40:32 | 00:40:36 | it's a more diverse business that brings |
00:40:33 | 00:40:39 | in more cash flow than it did before |
00:40:36 | 00:40:40 | more security more cash flow awesome |
00:40:39 | 00:40:45 | that's what we do |
00:40:40 | 00:40:45 | one after another after another |
00:40:45 | 00:40:51 | we're stacking oil wells y'all |
00:40:48 | 00:40:54 | i hope you've enjoyed this um |
00:40:51 | 00:40:54 | you know kevin and i before he passed |
00:40:54 | 00:40:57 | away |
00:40:54 | 00:40:59 | we attempted to start a youtube channel |
00:40:57 | 00:41:01 | the youtube channel we were titling it |
00:40:59 | 00:41:03 | optimize for everything |
00:41:01 | 00:41:06 | if you want to hear his take on this and |
00:41:03 | 00:41:08 | some of his random musings the dude i |
00:41:06 | 00:41:11 | swear to god one of the most interesting |
00:41:08 | 00:41:12 | people i've ever met in my life he made |
00:41:11 | 00:41:14 | a million a year i think his first year |
00:41:12 | 00:41:16 | making a million year was 2003 it was |
00:41:14 | 00:41:17 | the same year i made my first dollar |
00:41:16 | 00:41:19 | online and he's done seven figures a |
00:41:17 | 00:41:22 | year every year from 03 until he passed |
00:41:19 | 00:41:24 | away this past year okay like the dude's |
00:41:22 | 00:41:26 | a legend that nobody knows about |
00:41:24 | 00:41:28 | and we chatted for a little over an hour |
00:41:26 | 00:41:29 | 15. so if you enjoyed this conversation |
00:41:28 | 00:41:32 | you want more and you want to hear it |
00:41:29 | 00:41:34 | from him directly go to youtube |
00:41:32 | 00:41:36 | search on youtube optimized for |
00:41:34 | 00:41:37 | everything common miles beckler and |
00:41:36 | 00:41:40 | you'll find it it's miles backer and |
00:41:37 | 00:41:42 | kevin hutto um he has some videos on |
00:41:40 | 00:41:44 | youtube as well if you just search kevin |
00:41:42 | 00:41:45 | hutto on youtube he's one of those |
00:41:44 | 00:41:47 | people when i found him randomly through |
00:41:45 | 00:41:49 | a random ass search |
00:41:47 | 00:41:50 | i watched all his stuff because he's |
00:41:49 | 00:41:52 | really freaking smart his delivery |
00:41:50 | 00:41:54 | wasn't as polished as some of the gurus |
00:41:52 | 00:41:56 | out there that he helped boy he's |
00:41:54 | 00:41:57 | actually the brain behind all the gurus |
00:41:56 | 00:42:01 | and that's the kind of stuff that i get |
00:41:57 | 00:42:03 | sucked into so i appreciate you um i i |
00:42:01 | 00:42:06 | hope to be including the oil well |
00:42:03 | 00:42:07 | vernacular more if you have questions |
00:42:06 | 00:42:09 | about this hit me up on twitter let me |
00:42:07 | 00:42:11 | know i'll answer the best i can i hope |
00:42:09 | 00:42:12 | you're doing well i appreciate having |
00:42:11 | 00:42:15 | this moment with you |
00:42:12 | 00:42:17 | and uh go kick ass let's go drill some |
00:42:15 | 00:42:19 | test holes let's go discover where the |
00:42:17 | 00:42:21 | oil is let's build some pumps let's |
00:42:19 | 00:42:22 | prove the systems and let's build out |
00:42:21 | 00:42:24 | some automated refineries so you can |
00:42:22 | 00:42:27 | enjoy that automated cash flow all right |
00:42:24 | 00:42:27 | i'll catch you on the next one |