Discover Great Deals at Building 19!
Building 19 was a chain of discount stores in New England that was in business from 1964 until its bankruptcy in 2013. The store was known for its cheap prices and quirky advertising, which attracted a loyal clientele over the years.
- Jerry Ellis founded the original store in 1964 with Harry Antler, selling appliances at the former Bethlehem Hingham Shipyard.
- The store was only open on weekends at first and specialized in salvaged goods and overstocks.
- Building 19 built its reputation as America's laziest and messiest department store, offering serious deals on oddball merchandise.
- The store's advertising featured caricatures of Jerry Ellis and poked fun at itself and its customers.
- Building 19 became national news in 1971 when it bought defective window panels from the John Hancock Tower in Boston.
- Over the years, the store faced competition from other discount retailers and struggled to stay profitable in the age of online shopping.
- After almost a decade of not generating profit, Building 19 filed for Chapter 11 bankruptcy in 2013.
- All 10 locations were slowly closed, disappointing many loyal customers.
- Building 19's quirky advertising and cheap prices will be missed by many.
Building 19 was a unique and beloved discount store that offered customers a treasure hunt for oddball merchandise at incredibly low prices. Its quirky advertising and loyal customer base kept it in business for almost 50 years, but mounting competition and online shopping ultimately led to its closure. Building 19 will be remembered fondly by those who shopped there and appreciated its one-of-a-kind shopping experience.
The Best Print Ads of All Time | Building Better Brands
On this episode of Building Bad Brands, we will be discussing the print medium and the best print adverts of all time. Print advertising may seem dead, but it is still very much alive and kicking. A good print advert should stop people in their tracks, be memorable, and generate buzz online. Let's dive into some of the best print ads of all time.
Best Print Adverts:
1. IKEA: IKEA designed an advert that doubled as a pregnancy test for expecting families, creating a lot of buzz and shock online.
2. KFC: KFC capitalized on a negative buzz surrounding their chicken shortage and turned it into a positive with a clever advertising campaign.
3. Marmite: Marmite's Hard Breakfast Soft Breakfast No Breakfast campaign during Brexit was well executed and playful.
4. McDonald's: McDonald's iconic Stacks campaign stripped away the logo and colors and listed out the ingredients of their menu items beautifully.
5. McDonald's: McDonald's Follow the Arches campaign used the iconic yellow and red logo as a directional device, leading customers to their nearest restaurant.
6. Stabilo: Stabilo's highlighter pen campaign highlighted important women in history who were lost in historical photos.
7. VW: VW's Think Small campaign flipped the script on car advertising by telling the story of owning a small car, skyrocketing sales.
8. WWF: WWF's Horrifying More Horrifying campaign used two posters to show the importance of preserving wildlife.
9. Coca-Cola: Coca-Cola's Share a Coke campaign personalized bottles with names, driving a viral sensation and social media frenzy.
These print ads are the best of the best, each with their own unique approach to advertising. They all share a common thread of being memorable, effective, and generating buzz. Print advertising may not be as prevalent as it once was, but these ads prove that it still has a place in the world of advertising.
🌟 The 5 Golden Rules for Building Creative for Google Ads
Welcome to your daily Google news! We are excited to launch a recurring series with our strategists, who are the thought leaders at Solutions Eight. In this video, we will talk about using creative in Google ads, specifically using creative from other channels in Google ads, when to start, how to start, best practices, how to use it, and create it for PMAX. We want to accomplish three things: serve our customers, subscribers, and our internal team. Today, we will discuss building a creative template that is applicable for all our clients.
Here are the key points discussed in the video:
- We need to establish our brand name, who the product is for, and the problem it solves within the first six seconds of a video ad to capture the audience's attention.
- Maintain ad scent by using consistent colors, fonts, themes, and formats in all our ads to build our brand's reputation.
- Use lifestyle images, product in use images, and videos to showcase the product and its benefits in different environments.
- For lead generation clients, we need to establish the same key points in a video ad within the first six seconds to capture the audience's attention.
- A recognizable favicon is essential to establish brand recognition and
The Perfect Sales Funnel for List Building with Native Ads | Joe Burton, AWasia 2019
Native marketing is a direct connection between a company and its consumers, allowing brands to tell their story in a unique way. It is different from Facebook or Google ads, as it allows companies to put their side of the story out about their product or service in a way that the user wants to see it. In this article, we will discuss the five key steps to building a successful lead gen campaign on native marketing.
1. A Good Story Behind Your Product
A good native campaign must have a good story behind it. This is very different from Facebook or Google, where companies advertise their product and website. With native marketing, companies advertise the story behind their product. A good story can be built around government programs or by selling to the needs of the consumers.
2. Compelling Ads That Do Not Mislead Consumers
To draw in consumers, companies need to write compelling ads that engage them without misleading them. A good balancing act is required between click-through rate (CTR) and performance that engages the consumer but does not mislead them. Companies need to test headlines and images to find their controls and make adjustments from there.
3. Engaging Presale Pages
Companies need an engaging presale page to sell their consumers on why they should do business with them. The headline should coincide with the actual image headline running on the ad. The first paragraph should mention the same government program or product being advertised, followed by general content, and a strong engaging part of the content with clear call-to-actions at the end.
4. Strong Native Funnel
A strong native funnel is necessary to get more people to click off the presale page and onto the offer page. Companies need to write creative and refreshing content and test different advertorials and different flows until they find a winning secret sauce. They should optimize for engagement first and conversions second.
5. Diversify Your Portfolio
Companies need to diversify their portfolio to avoid depending on one traffic source. They should break out a monthly budget to different ad networks, and layer their campaigns properly to take advantage of their best sources. Companies need to think outside of day one conversions and plant the initial seed, as users may convert at some point in time.
In conclusion, native marketing is a unique way for companies to tell their story and engage with their consumers. A good native campaign must have a good story behind it, compelling ads that do not mislead consumers, engaging presale pages, strong native funnel, and a diversified portfolio. Companies need to think outside of day one conversions and plant the initial seed to see consistent and stable results.
International Team Building Using Facebook Ads
In this article, we will be discussing the importance of creating a business page on Facebook and how to effectively prospect and close potential customers. We will also cover the importance of being knowledgeable about the program you are promoting, as well as the benefits of having a mentor in the network marketing industry.
Creating a Facebook Business Page:
- Use the plus icon on the top right-hand side of your Facebook profile to create a new page.
- Choose a page category that represents your business or brand.
- Add a profile picture and cover photo that accurately represent your brand.
- Enter in your business details such as address, contact information, and website.
- Add a call to action button that can be used to direct potential customers to your website or contact information.
- Keep your page simple and easy to navigate for potential customers.
Prospecting and Closing:
- It is important to be knowledgeable about the program you are promoting in order to effectively share information with potential customers.
- Establish yourself as a leader and mentor in the industry to gain the trust and interest of potential customers.
- Use a spreadsheet to keep track of potential leads, their interest level, and any follow-up needed.
- When prospecting, introduce yourself and the program you are promoting, and emphasize the benefits such as no monthly fees.
- Have canned responses ready for common questions or inquiries.
- Offer to set up a three-way call or Zoom meeting to further discuss the program with potential customers.
Creating a business page on Facebook and effectively prospecting and closing potential customers
Making display ads meet your goals
If you're interested in display advertising, it's important to understand what it does well and what your goals are. This can help you set the right expectations and get the biggest benefit for your business.
- Get your name out to people who might not know about you
- Tell existing customers something new about your business
- Bring customers back again and again
Building Your Campaign:
- Set clear goals for your display advertising campaigns
- Break down your goals into different steps of the customer journey
- Build your campaigns around those goals
- Use different ads to target different people for all the right reasons
- The widest part of the funnel is awareness
- Use display advertising to reach a broad target audience and make a great first impression
- The next stage is shaping people's opinions and making sure they remember you in the future
- Refine your message for people who are already considering your solution
- Focus on conversion to turn visitors into paying customers
- Retargeting is a way to show ads to people who have shown interest in your product or service
- Define near misses as your target audience and show them ads to entice them back to your website
- Retargeting can help turn visitors into paying customers
Defining your goals and building your display advertising campaigns around them can help you get the most out of your advertising. Whether you want to build awareness, shape opinions, or focus on conversion, display advertising can help you achieve your business goals.
Building a Facebook Ads & Marketing Funnels eCommerce Agency with Mike from Leads4Sales.co.uk
Welcome to the Digital Nomad Cafe podcast, where we explore what it takes to build a successful location-independent business. In this episode, we talk with industry expert Mike Lewandowski, co-founder of Leads for Sales UK, about his journey and experience with Facebook Ads. Here are some key takeaways from our conversation:
- The Digital Nomad Cafe podcast is a show that discusses building and managing an online business, freelancing, and remote work.
- Our guest for this episode is Mike Lewandowski, co-founder of Leads for Sales UK, who specializes in Facebook Ads.
- Mike's journey started when he was 18 or 19 years old and wanted to do something more meaningful with his life than just a 9-5 job.
- He took a gap year and traveled to different countries, doing various jobs to figure out what he wanted to do.
- Eventually, he decided to study philosophy in London, but needed to work to support himself and found a job as a bar support in a club.
- Mike started freelancing on Upwork as a Facebook Ads specialist and eventually started his own agency.
- He found a virtual assistant on Facebook groups who had a double major in administration and accounting, and she now helps him automate his business.
- The biggest challenge for him was building a reliable team of people who cared about their work and delivered great service.
- Mike uses weekly meetings and Slack to communicate with his virtual team and maintain a good workflow.
- To scale his business, he had to outsource work and find people who were passionate about what they did and worked well together.
- Building a successful online business requires passion, hard work, and dedication.
- Outsourcing work and finding the right team is crucial to scaling your business.
- Using platforms like Upwork, Facebook groups, and Indeed can help you find the right talent for your business.
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