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Discover the Secret to Spy on Competitors' Ads for Free

Published on: November 17 2023 by Vertex Marketing Agency

Discover the Secret to Spy on Competitors' Ads for Free

Table of Contents

  1. Introduction
  2. Finding Competitors
  3. Using Google to Identify Competitors
  4. Utilizing Facebook Ad Library
  5. Analyzing Competitors' Creatives
  6. Examining Facebook Ads
  7. Exploring TikTok Ad Library
  8. Analyzing TikTok Ad Creatives
  9. Incorporating Unique Brand Twist
  10. Adapting Ideas for Own Creatives
  11. Conclusion


Welcome back marketers! In this article, we will explore how to spy on your competitors in order to gain valuable insights for creating better Facebook, Instagram, and even TikTok ads. By understanding what your competitors are doing, you can enhance your advertising strategies and improve your overall performance. Stick around until the end of the article where we will delve into the step-by-step process and explain why each step is important.

Finding Competitors

Before we begin spying on our competitors, it's essential to identify who they are. As a business owner, you probably already have a good idea of your main competitors targeting the same audience and offering similar products. However, if you're unsure, a simple Google search using keywords related to your products can help you discover other brands in your industry. Additionally, you can also take note of which brands are running Google Ads, as they are more likely to be investing in Facebook Ads as well.

Using Google to Identify Competitors

When using Google to identify your competitors, it's important to search for keywords related to your products. For example, if you sell area rugs, search for companies that sell area rugs. Take a look at their websites and scroll to the bottom of their pages. You'll find icons such as Facebook, which will lead you to their Facebook pages. Click on "Page Transparency" and select "See All" to confirm if they are currently running ads. If they are, you can proceed to their ad library to explore the ads they are running on Facebook and Instagram.

Utilizing Facebook Ad Library

The Facebook Ad Library is a goldmine of information when it comes to spying on your competitors. By accessing their ad library, you can gain insights into the creatives they are using for their ads. This includes the format of their ads (videos or images) and the type of content they feature. For instance, you may notice that they are using a lot of dogs in their videos or focusing on customer reviews. Pay attention to the language and wording they use to target their audience, as this can help you tailor your own ads.

Analyzing Competitors' Creatives

As you explore your competitors' creatives, it's important to understand the strategies they are employing. Look for patterns in their content, such as the use of certain visuals, themes, or storytelling techniques. Take note of the format and style of their creatives and consider how you can adapt these strategies to fit your own brand. Remember, while it's important to draw inspiration from your competitors, your goal should be to create unique and original content that showcases your brand's unique value proposition.

Examining Facebook Ads

Besides the ad library, you can also gain insights into your competitors' ads directly on Facebook. Look for their Facebook pages and scroll through their posts and ad campaigns. Pay attention to the engagement their ads receive, including comments, shares, and likes. This will give you an idea of which ads are performing well and resonating with their audience. By analyzing their Facebook ads, you can uncover valuable insights and identify ways to improve your own advertising strategies.

Exploring TikTok Ad Library

While TikTok is a relatively new advertising platform, it can still offer valuable insights into your competitors' strategies. Visit ads.tiktok.com and enter the relevant industry and location information. This will allow you to browse through a list of top ads currently running on TikTok. Although not every brand will have TikTok ads, those that do can provide inspiration for creating engaging and effective video content.

Analyzing TikTok Ad Creatives

As you explore the TikTok ad library, focus on the types of content that are performing well. Look for user-generated content, native text editing tools, and impactful transitions that are specific to the TikTok platform. Pay attention to the most engaging parts of the videos and consider how you can structure your own content to achieve similar results. Remember to add your own unique twist and branding to make your content original.

Incorporating Unique Brand Twist

Throughout this process, it is crucial to remember that you should never directly copy your competitors. Instead, use their strategies and creatives as inspiration to craft your own unique content. By incorporating your brand's unique twist and features, you can stand out from the competition and effectively showcase what you have to offer.

Adapting Ideas for Own Creatives

While drawing ideas from your competitors, always ensure that your content remains original. Take inspiration from their creatives, but bring your own brand's personality and message to the forefront. Adapt their strategies, but never directly imitate them. Use the information you gather to refine your own advertising approach and create compelling and engaging content that appeals to your target audience.


By spying on your competitors and analyzing their strategies, you can gain valuable insights to improve your own advertising performance. Remember to use platforms like Google, Facebook Ad Library, and TikTok Ad Library to explore your competitors' creatives, identify successful strategies, and adapt them to suit your brand's unique twist. With this knowledge, you can make better-informed advertising decisions and elevate your marketing efforts. Stay innovative, stay original, and always aim to surpass your competition.

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