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Discover the Ultimate Marketing Channels Beyond FaceBook Ads

Published on: November 17 2023 by Richard Cruz Channel - Plumber Marketing USA

Discover the Ultimate Marketing Channels Beyond FaceBook Ads

Table of Contents

  1. Introduction
  2. Why Facebook ads are becoming more expensive and competitive
  3. The need for alternative marketing channels
  4. YouTube ads: a cost-effective and highly targeted option
  5. Google ads: leveraging intent-based targeting
  6. Combining Google ads and YouTube ads for optimal results
  7. Pinterest ads: tapping into visual appeal and high average order values
  8. Using Facebook ads in conjunction with Google and YouTube ads
  9. Twitter ads: an underrated platform with potential
  10. LinkedIn ads: targeting B2B audiences for long-term revenue

Article

Introduction

Facebook ads have become increasingly expensive and competitive, making it crucial for businesses to explore alternative marketing channels. While Facebook can still generate great revenue when optimized correctly, there are plenty of other platforms that offer affordable and highly targeted advertising options.

Why Facebook ads are becoming more expensive and competitive

Over time, the popularity of Facebook ads has led to a crowded platform. This increased competition has resulted in higher ad prices, making it more challenging for businesses to achieve profitable results. To stay ahead of the game, it's essential to explore other marketing channels that may offer better cost-effectiveness and targeting options.

The need for alternative marketing channels

Finding alternative marketing channels is crucial for businesses looking to diversify their advertising efforts and reduce dependency on Facebook ads. While Facebook can be a profitable platform when everything aligns, it may not work for every business. Therefore, it's important to consider other options that can yield equally, if not better, results.

YouTube ads: a cost-effective and highly targeted option

One of the best alternative marketing channels is YouTube ads. Unlike Facebook, YouTube ads allow businesses to target based on user intent. When someone searches for a specific term related to your product or service, their intent to purchase or engage is clear. This provides a unique opportunity to put your videos in front of people actively looking for what you offer.

The cost of YouTube ads is also significantly lower compared to Facebook ads. With video views costing as little as 2 cents to 30 cents and CPCs ranging from $2 to $3, it's an affordable platform that can deliver great results.

Google ads: leveraging intent-based targeting

Similar to YouTube ads, Google ads offer highly targeted advertising based on user intent. By conducting thorough keyword research and honing in on your ideal customers, you can generate high-quality leads. Unlike Facebook, where users are primarily looking to connect with friends, people turn to Google with specific needs. This makes Google ads a safer alternative for businesses struggling to make Facebook ads profitable.

Combining Google ads and YouTube ads for optimal results

For businesses looking to maximize their advertising efforts, combining Google ads and YouTube ads can be a winning strategy. By running intent-based campaigns on both platforms, you can ensure that every click and lead is from someone actively interested in your product or service. Additionally, implementing a remarketing campaign allows you to re-engage with users who have shown interest but haven't made a purchase or taken the desired action. This powerful combination can help make Facebook ads more profitable and increase overall ROI.

Pinterest ads: tapping into visual appeal and high average order values

Pinterest ads provide a unique opportunity for businesses with visually appealing content and e-commerce products. With 92.8% of Pinterest's active users using the platform to plan purchases and high average order values, it's a great tool for awareness campaigns, video engagement, and driving conversions. If your business aligns with Pinterest's target audience and content style, it's worth considering as an alternative marketing channel.

Using Facebook ads in conjunction with Google and YouTube ads

For businesses struggling with Facebook ads, it's possible to leverage other platforms to generate profitable results. By utilizing Google and YouTube ads to capture intent-based leads, you can then retarget those leads using Facebook ads. This approach allows you to market to warm traffic, drastically reducing your Facebook ad spend and increasing the potential for conversions. The power of surround sound marketing helps create brand recognition and positions your business as a leader in the industry.

Twitter ads: an underrated platform with potential

Despite claims that Twitter is dead, the platform still boasts over 330 million active users, with 40% accessing it daily. While its overall growth may have plateaued, Twitter remains a valuable marketing channel, particularly for business-to-business (B2B) audiences. With various optimization options and the ability to pay for clicks or views, Twitter provides a solid platform to engage with a mature and active user base.

LinkedIn ads: targeting B2B audiences for long-term revenue

LinkedIn presents an excellent opportunity for businesses seeking to target B2B audiences. With over 616 million users, LinkedIn offers a unique and professional platform for networking and lead generation. The targeting capabilities on LinkedIn are outstanding, allowing businesses to connect with individuals based on their positions and industry. Although LinkedIn ads may be more expensive, the potential return on investment can be massive due to the long-term revenue potential of B2B relationships.

FAQ

Q: How much do YouTube ads cost? A: The cost of YouTube ads can vary, but on average, video views can range from 2 cents to 30 cents. The cost per click (CPC) typically falls within the $2 to $3 range.

Q: Is it necessary to use Google ads alongside YouTube ads? A: While it's not mandatory, using Google ads in conjunction with YouTube ads can yield better results. Google ads leverage intent-based targeting, ensuring high-quality leads, while YouTube ads put your videos in front of an active, in-market audience.

Q: Are Pinterest ads only suitable for businesses with visually appealing content? A: While Pinterest ads are highly effective for businesses with visually appealing content, they can also be valuable for other industries. E-commerce products, in particular, tend to perform well on the platform due to high average order values.

Q: Can Facebook ads still be profitable when combined with other marketing channels? A: Yes, by incorporating other marketing channels such as Google and YouTube ads, businesses can make Facebook ads more profitable. The key is to focus on warm traffic and leveraging remarketing campaigns to re-engage with potential customers across multiple platforms.

Q: Is Twitter a viable platform for businesses? A: Despite claims of its decline, Twitter remains a valuable marketing channel with over 330 million active users. It provides an opportunity to reach a mature and engaged user base, particularly for B2B audiences.

Q: Why is LinkedIn a good platform for B2B marketing? A: LinkedIn boasts over 616 million users and offers outstanding targeting capabilities, allowing businesses to focus on specific positions and industries. It is a valuable platform for generating B2B leads and establishing long-term relationships with potential clients.

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