discovery ads examples
Published on: February 8 2023 by pipiads
Table of Contents About discovery ads examples
- Google Discovery Ads Campaigns
- In Feed Video Ads Tutorial [Formerly Discovery Ads]
- Youtube discovery ads [case study results from a $35 spend]
- Google Ads Tutorials: How to create a Discovery ads campaign for social advertisers
- Under the Hood: Discovery ads
- What Are YouTube Instream and Discovery Ads
Google Discovery Ads Campaigns
in May of 2020, Google Ads announced that discovery campaigns were available worldwide, and if you've setup any sort of awareness campaigns within Google, it's gonna be pretty similar, but we're gonna go over some subtle differences. one of the biggest benefits of discovery campaigns is that we really get to expand our reach and then use Google's machine learning to better focus on a user's intent. so this video is going to show you where your discovery campaigns can show. it's going to show how we can set up the campaign itself. we're gonna go over the two new ad formats for discovery campaigns and then we're also gonna go how reporting differs for discovery campaigns compared to any sort of other campaign you're running within Google Ads. before we dive into the campaign setup, I first want to tok about where your discovery ads could show. one option is when you're on the YouTube home feed and you're scrolling down, you can possibly see some ads like this one right here. you can also see a similar type of ad on the watch next feed. this is gonna be when they're recommending which video you may want to watch next. ads can also show up in the Gmail social and promotions tab. we're pretty familiar with the Gmail ad format by now, but these may actually not be dedicated Gmail ads. they could be discovery ads that can allow you to promote products. your discovery ads can also show up on the discover feed. so in this example, I'm a user, I'm just typing in a query into Google and certain entities like this one has a follow button. one of the ways your discovery ads are targeted is based on what you may follow within Google. that's gonna pass on some certain signals. so then, when you're scrolling through the discover feed, you may see ads related to certain topics, brands or other things that you may follow within Google, and also based on other search histories, like videos you've watched on youtubes and a few other factors. but now let's jump into the campaign setup. to start setting up your Google discovery campaign, click on the blue plus button and then select new campaign. as with any new campaign you set up, Google has you select a specific campaign goal objective. to be able to run discovery campaigns, you need to choose one of the following campaign objectives. you could choose sales, leads, website traffic, or you can select the option to create a campaign without a goals guidance. once you have chosen one of those four options, you will see the selections to choose a specific campaign type and we can see. the last option is for discovery campaigns, which is exactly what we're looking for. next, hit continue. and now we're on the main portion, the campaign bill. this is where we're really gonna establish our settings for the discovery campaigns. so first we need to name our campaign. next you can choose your specific locations and this is going to be the same options you have for any other Google ads campaigns. right now I'm just gonna leave it as is. scrolling down a bit, we see the option for language targeting. after languages, we get to the bidding portion of the set up. in other campaign formats. we typically have the option to change what we want to focus on, but by default, Google discovery campaigns are going to run on a target CPA bid strategy. so in this case, conversions are only option to focus on. as we see on the screen, Google Ads is telling us a typical target CPA for a discovery campaign is 11 dollars and 27 cents. I could click apply and add that to my settings, or I could set my own target CPA. if you do not want to go with the default option for a target CPA bidding, you can uncheck this blue box right here and then your settings will shift to use a maximise convergence bid strategy. those are your only two options. so if you don't want to do maximize conversions and you want to try to have a little bit more control at the CPA, just click on this setting one more time and the last target CPA that you entered will still be there. scrolling down to the next section, you can enter in your daily budget. underneath the budget, we have our additional settings. here's where you can adjust your ad schedule, choose a start and end date for your discovery campaigns. if you need to update any of your campaign URL options for any tracking purposes, you can also do that at this point, and we have a video to show you how you can do that, if you're interested. next, you can choose which conversions you want to set for this campaign. by default, it's going to go at your account level conversions, but advertisers do have the option to set up campaign level conversions. and next we have content exclusions, and I want to tok about this one a little bit more, because this is another area within a Google ads campaign, or the advertiser loses control over a specific feature, and let me show you what I mean. Google will automatikally apply exclusions to your discovery campaigns. yes, you heard that correctly: Google is gonna have full control over your discovery campaign exclusions. now what Google has said in their Help section is that discovery edge should not show on three specific types of content. the first is: your discovery campaigns most likely will not show up on content with repeated strong profanity. your ads should also not show up for any content with strong sexual references or on any content with graphic violence. and Google makes one more statement of clarification about content exclusions, would you see on the screen right now, and there is the link for the source below which you can check out yourself. but I just want to read this quote before we head back into the campaign settings. since discovery ads appear in connection with feed based content on YouTube home and watch next feeds, Gmail- and discover they don't use account level content exclusion settings that are only applicable to websites, pages, videos and apps to ensure that your ads appear with content you believe is suitable for your brand, we- meaning Google- instead apply account level content exclusions to the main video on the YouTube watch next feed. so, as of right now- hopefully this explains a little bit better how content is excluded when you're running your discovery ads campaigns- things may change in the future, but at the time of the recording of this video, these are the options that we have. now let's hop back into Google ads and continue our discovery campaign setup. we can now start creating our own ad group. we can now start creating an ad group for our discovery campaigns. after you have named your ad group, we can start looking at the targeting options for discovery campaigns and, as you can see on the screen right now, the main targeting option for discovery campaigns is going to be with using audiences. if we click on browse, we can target by detailed demographics, and detailed demographics can break down by homeownership status, education, marital status and parental status. you can also add affinity audiences- and I'm not going to go over every single one of these because there's a longer list, but even Google describes affinity audiences are more broader, tv-like demographic audiences. so if you're really looking to expand your reach, possibly look at checking out Google's affinity audiences. you can target your discovery campaigns by life events. we also have another video on Google Ads, life events and how you can really capture people in specific moments. so if that sounds peeling to you, you can click on the video link you see right now. you can look at Google's specific end market audiences again. this is another audience selection that has a lot of different options, so I'm not going to go over every single one. users who make up a specific end market audience are considered more in the buy now' mode. they've already started to research specific products, as we can see where there's baby and children products, electronics, education and a lot of these break down into a lot deeper subcategories. so if conversions are very important to you in market audiences can be a great way to go b.
In Feed Video Ads Tutorial [Formerly Discovery Ads]
everybody, adam here with the video marketing insider, and in this video we're going to look at how to set up what are now called in-feed video ads, which are great for building brand awareness and also growing a youtube channel really, really quickly. now you may have heard of these type of ads before, but under their previous name they used to be called youtube discovery ads, and youtube have recently changed the name to in feed video ads. they're kind of the same, but they have changed a little bit and how you set these up and added a few features. so we're going to cover that in this video. so you're completely up to date. so here i am over at youtube and i've typed in: make money online. now the video that is currently ranking number one is the red thumbnail video, but above that we have an in feed video ad by the youtube channel passive income lifestyles. now the first thing that i see when i see this ad is the thumbnail, which is the image, the black image- with the words legendary marketer. copy- my exact framework. the next thing i see is the video title, which is actually the title of the ad: copy my six figure affiliate funnel and system. this helped me quit my nine to five dot dot. and the third thing, if we read it, it's the actual sales copy clone. my funnel system and resources. that made me six figures. so, in essence, running these ads allows you to place yourself at the top of the search rankings, even though you're not really ranked number one. you're just running an ad. now, the pure goal of this ad is to get somebody to click. now, when they click, they come to a page like this. it's a regular youtube watch page. you've got the video that starts playing, we've got the thumbnail. that's here, and if we scroll down below this stuff, we then get all of that stuff and then we get the suggested videos. now, these suggested videos are based upon your previous browsing experience. however, you can set an ad to appear there also, and you can also set your in feed video ads to appear next to, or you're connected to, related videos. so i'm gonna explain all of this and how you go ahead and set this up. but this is really great for brand awareness, it's great for subscribers and it's also good if you've got your remarketing set up so you can actually run your- you know- in feed video ads to people that know a little bit about you. they may not be subscribed to your channel, but they may have watched your videos before and it's a great way to keep in their mind and potentially have them subscribe. so it's great for growing youtube channels really, really quickly. now, in order for you to set these up, you do, of course, need a google ads account and have that all set up. i'm not going to cover that in this video. when we click, come over here into this section, here we have to create a campaign. now it doesn't really matter which one you choose, but well, that doesn't matter. it matters in respect that the one that you choose will either open up or close off certain options for you. what we want to focus on right now is product and brand consideration. so if we click on, this video should be checked by default and we get two options here. influence consideration is what we want. influence consideration of your products or brand with skippable in-stream ads or in-feed video ads, which is what we're looking for. so we're going to hit continue and then it's a case of just filling out the different sections. we're going to create our campaign, then we'll create our ad set and then our ad. so, again, we've got videos inside of vmi that touch on these things in more detail. so i'm not going to cover every single thing in detail. i'm sure to tok you through it. you have your campaign name. this is really important so that you know at a glance what your campaign is all about. if you call it campaign one or campaign a, and then you start running three or four campaigns and you come back to check stuff, you're not gonna really know at a glance what campaign ie or campaign one means, so no one's gonna see it apart from you. but choose a system that makes sense to you so it's instantly understandable to you what this campaign is all about. now, with a bidding strategy, you don't have an option, which i guess make things easier with this kind of ad. the way we're setting it up, you have to do maximum cpv, which stands for cost per view, so you're going to be paying every time somebody views your video. now, budget and dates: you can have a campaign total or a daily total, so i'll just put 20 bucks in here, for example. you put in here what you can afford. if you can afford to spend 20 dollars and have the mindset that you're not gonna make that twenty dollars back and you're comfortable, then that's great. if that's gonna put you in a tough situation, you can't really afford it. don't put it in there just because someone's told you to put in a big budget, your budget, what you can afford. obviously, the smaller your budget, the longer it's going to take, but you don't want to put yourself in a bad situation now with this. if we click on this edit button here, we can have a start date. for most people there'll be none, unless you're running a campaign whereby your video toks about a specific product or something that does have a relation to an end date. otherwise, leave it as none. but just bear in mind you're gonna have to come in here and check it because if you forget about it, the ad will continue running until you turn it off. now network, let's open this up and we want to uncheck this so we can uncheck this. if we set up an ad this partikular way, we don't want them on the display network, which are other websites which you know google's got some kind of contract with but not related to us, and we've got two things here. we'll leave them both checked. so this one here: your ads can appear on youtube videos, uh, channel pages and the youtube home page, which is really, really important- and the top one. ads can appear next to search results. so that was what i showed you just now. um, only available for responsive and in-feed video ad types. so we're going to be setting up an in-feed video. i'd say we're kind of cool. locations is self-explanatory. i've got this from a previous thing, but again i've got japan here because that's where i live. you'll have the country where you're based. you can target the whole world. you can, for example, this: you can target the country that you're in or you can enter another location. so i might just kick in here and type in united and at the united states. so i'll target the us. and as you start filling out these things, you'll notike on the right hand side certain things change and it will give you the available impressions for your campaign. but right now we've only really set up the budget, so this is going to naturally go down from 10 billion. now again, languages: it's really up to you. there are some people that just say: don't put anything. i used to always say: target english, but of course there are people in the us that maybe have spanish as their main language, but they speak english very, very well, my, my thought process now is: leave it as all languages, unless you are targeting um a really, really specific language which is not english. so, for example, if you're targeting french speakers in canada- and as you know, in canada some people speak english, some people speak french, but you only want to target french, then put french in in. if you're targeting spanish speakers in the us, then you want to put spanish here, but as english is the main language, i'm just going to leave it as it is now. inventory type. i don't really touch this. if you click limited, then there's obviously limited, so it's limiting where your ad can be shown. you can choose expanded or standard. expanded or standard, but again, i'll just leave it standard. then we can click on related videos, which is a relatively new section. so if you read this, related videos appear below your video ad and offer an immersive video experience to help reinforce and extend your ads message. so what you can do is you can click on this and yo.
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Youtube discovery ads [case study results from a $35 spend]
so I spent thirty five US dollars, or thirty English pounds, on YouTube discovery odds and pointed it to a video with a review for an affiliate program. if you want to find out how well that works and see the results, then watch the video. hang on gold MacKinnon and on this channel I tok to our affiliate marketing mindset in my journey to become a six-figure earner. so today I want to show you the results of a YouTube discovery art that I ran last month. now, the thinking behind this was that I would do a review video of an affiliate program that I promote. I would then set up a discovery ad on YouTube and hopefully I would get people clicking on the advert, watch it, a video, clicking on the link and maybe signing up to the affiliate program. so what I'm gonna do is we're gonna jump in the computer. I'm gonna show you the results of how that went, okay. so here we are on my YouTube channel and this here is the video in question. so it has a title saying 100% the easiest way to make money online, and if you watch that video, I will link to it below or maybe appear somewhere. if you watch that video, you will see a review of a program that I make a little bit of money yet and it's really easy. it takes 30 seconds a day and it's probably the easiest way you can make money. and I thought that people are gonna want to know this and if I could get lots of people, lots of traffic saying it, I should get plenty of signups. so that was the thinking behind it and I know that a really good- or thought I knew that a really good- way to get traffic - it would be using YouTube ads. now YouTube adds a little bit cheaper than everything else of them and it cost. not everybody's using them. but if you use a discovery art, you don't have to pop up in front of people when they're trying to watch videos. you just end up being on the recommended search side. so I created an ad for this and thought I'm going to have a budget of about 5 pounds, which is six or seven dollars a day, and run it for three or four days and see what happens. so I did that. if I just go over here to my ad groups, if you look down here, you can see I just pulled myself out of a little bit. you can't say that this is the advertisement that I was running and I had a maximum click per view of five pence. I got 1026 views on the video with an average of three pence per click. it was 80 thousand impressions: 1.8- sorry- 1.2. eight people click through. it cost me almost thirty pounds, which is about $35, and I got three earned views. all earned views is that means it? when somebody clicked it and watched it, they went off and watched the one of my other videos, right. so the results on that were that it was really cheap way of getting traffic and you can see I got 1,000 views in three days, which is amazing. but the like ratio, as you can see, is quite poor: 26 likes, 10 dislikes. doesn't bother me that much, the like ratio, but if we go into the analytiks of this, so let me just go to my analytiks. you can see, even though I had a thousand views or 1.1 thousand, now, my watch time is only one point three thousand minutes, which means that most people are only watching it for one minute. so that might have hurt my channel a little bit. I don't know, Edie, I mean it's a 14 minute video. so with an average watch time of 1.4 minutes, you can say with the audience, audience retention, so I might have had the views, but people weren't really interested that much. so it's an it. like I say, it may or may not have affected the channel. now, the bit you most want to know, I'm sure, is: did it actually translate into sales? and I can tell you that the answer is no. nobody that click the link. I mean, and I did get quite a few people actually clicking the affiliate link. so out of a thousand people, a, I think I got about maybe 50 or 60 people click through than the link to look at the affiliate program and nobody signed up to it. so was it a success? no, was it a failure? I probably say no, it wasn't a failure either. I mean, I already spent $35 on this, so it's not really a lot of money. what I do it again, I'm not sure if I would at the moment to do that again. I would have to think about it, and so I kind of say no. so, guys, that's pretty much it. I just wanted to quickly show you some real results from people at the bottom end. no hype here. I'm not trying to make it look better, I'm not trying to sell you on something, and just trying to show you the real results of what happens when you're down at this end of the affiliate marketing scale and you're trying to work your way up. so give it a go up, guys. $30 is not much to try. you will get some good views. like I said, it doesn't give you a lot of watch time, but it will increase your views. if that's something you're interested in- and but maybe it's my videos, maybe people didn't like my presentation or they just didn't like the idea of the program. they might thought it was Comi, I don't know. but, guys, that was it said. it didn't work for me and I'm on the fence whether or not I'll try it again. anyway, that was it for today. I hope you enjoy that. don't forget to leave a comment if you enjoyed this or if you've got any questions to ask about this, and subscribe so you don't miss any future videos. okay, cheers, bye.
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Google Ads Tutorials: How to create a Discovery ads campaign for social advertisers
Creating and managing a Discovery campaign is simple. You can reach your ideal customer at scale with a single campaign. You enter the building blocks for your ads and we'll show your ads to highly interested customers using the big goal and budget that you set. At the same time, it's important to provide automation with the right high quality ingredients to drive the best results. Follow these steps to get started with your first campaign. The first step is to select your main campaign objective and the conversion goals you want to drive performance towards. The goals selected here will be the primary optimization target for your Discovery campaign. Consider using the same goals for Discovery as you do for other social campaigns. Once you've set up your conversion goals, select Discovery as your campaign type. Next, choose your campaign’s location and language settings. Now, select a bid strategy for your campaign. Make sure that your bid strategy also aligns with your business objectives. For example, if you were focused on maximizing conversion value and different types of conversions generate different values for your business, choose “Conversion value”. If you are focused on maximizing conversions, choose “Conversions” from the dropdown menu. This is a good bid strategy to use if all conversions are worth the same to your business. Soon, budget and target forecasts will become available to help guide you in your decision. You can also add a cost-per-action (CPA) or return-on-ad-spend (ROAS) target to your bid strategy. Not sure where to start? A helpful reference point is your average CPA or ROAS from the last 30 days on comparable campaigns that are optimizing towards the same conversion goals. The campaign may also auto-suggest a CPA or ROAS target based on your historical account performance. You can use this or edit the number as needed. After you set your bid strategy and targets, determine your campaign’s budget. You can click on “More Settings” to adjust other settings, like your ad serving schedule or start and end date. Tracking template and final URL. suffix settings are also available here. Next, you're going to create an ad group and select the Audiences you'd like to reach. We know who our audiences are, what they are searching for: things they need, like products they want to buy, artikle topics they’re interested in places they want to go. All of these touch-points across Google feeds create audience signals that allow you to expand and narrow your defined audience to personalize experiences for the right user at the right time. Additionally, you can apply Google's AI powered audiences plus first party data to define an audience first strategy tied to your business goals. Google’s real-time signals and machine learning allow you to find additional customers and also re-engage past site visitors with your data and customer match. If you want to reach new customers with high purchase intent, use in-market audiences. If you're already running search campaigns, you can use these three best practikes to create a custom audience. Use top performing keywords from your search campaigns. Use your website taxonomy to guide campaign structure. Add keywords based on broad concepts and structure them in tightly themed ad groups. In addition to amplifying audiences with interest signals from user behaviors like Affinity Google segments, You can also target based on demographics. And finally, you can even learn about your top performing Google audience segments in our new “Insights” tab. These insights illustrate key learnings related to optimized targeting and will help you analyze performance, identify growth opportunities and learn compelling characteristiks about your converters. We also recommend utilizing Optimized Targeting, which allows you to find new and relevant customers likely to convert within your campaign goals. It uses Google's machine learning to look beyond optional, manually selected audiences to improve a campaign's performance and acquire customers you may have missed with only manual targeting. Now let's take a look at how to create your ads. The quality and variety of the creative assets you provide plays an important role in your campaign’s success. Ad groups let you manage different kinds of creative assets. Your assets include the final URL or landing page that you'd like to send customers to, Images, logos, text headlines and descriptions, and a call-to-action Regarding creative best practikes. we recommend utilizing your top performing assets from other platforms, like social or video, and use them for Discovery. There's no need to create new assets. We recommend utilizing at least 3 square images, 3 landscape images and 3 headlines and 3 descriptions for optimal performance. Having both square and landscape images is critikal to maximize reach across these ad slots And by following the “Rule of 3”, you can access up to 50+ asset combinations And, as you're looking at inspiring consumers, it is critikal to showcase high quality visuals. Make sure to use HD images and to follow our creative guidelines and policies. Assets disapproved due to “low quality” will not be used, reducing your chances to perform and reducing your reach. You can also get more out of Discovery with additional formats like the multi-image carousel to showcase your top products, services or categories. There’s also the 4:5 Portrait (similar to other popular platforms like social media) to capture more attention and screen share across our mobile canvas to drive action among prospective customers. You can also check the Ad Strength indicator to see how you may need to improve your assets in the UI itself. And finally, the Lead Form extension, which allows you to generate leads. After user clicks the collapsed ad, they will be directed to complete the form. After you create your ad. you're nearly done creating your campaign. Check the Summary page before you publish the campaign to see if anything's missing or if you have any errors to resolve. Once the campaign starts running, give it a few weeks before you evaluate results, especially if your business experiences conversion lags or delays where customers need extra time between when they first engage with you and when they complete the conversion. In the short term. look out for any ad disapprovals to make sure your ads are running as intended. Also, check your campaign status to see if it's limited by budget. If this happens, consider raising your daily budget to make sure you're capturing as many conversions as you can.
Under the Hood: Discovery ads
[Music]. for the past year, we've been working really hard to bring an entirely new campaign to Google ads. we heard loud and clear from advertisers so they want one simple, performant flow to reach consumers on YouTube, Gmail and discover. the key here is to create an experience which is relying on the user journey itself and not challenging it. it's called discovery campaigns and I go to discover. I'm trying to get updates on things that I care about, like new stuff, sports teams myself. personally, I spend a lot of time- almost maybe too much time- on YouTube. on Gmail, I spend a lot of time in my inbox cataloging through all of the promotions they received, so the ads themselves are really natively integrated within those experiences. my job is to create workflows which feel very natural and easy to use for continuous. there were a few design principles that we held as a nod star when we started discovery campaigns. number one was: these ads should be visually consistent. we're trying to create this art which assumes a part in the users journey. the art should feel as if it's a part of the product. the second very important principle that we had was all of these discovery ads should be very high quality. we'll have teams actively reviewing these assets to make sure that these match the standards of all of these different Google properties and products. the third very important principle that we had was in a relevancy: we want the ad to be very much focused on adding value. if an ad is not relevant, it becomes noise. in addition to that, we also offer ad focus controls. users can tap on the ad and provide us with input about if they want to see more of ads like that or less of hours like that, so that helps us fine-tune this ad experience for them and make the relevancy criteria stronger. discovery campaigns is a one-stop shop in the sunset. you upload that- really the building blocks of your ad itself. you tell us the audience's that you'd like to reach and then we'll find those people across a variety of different contexts and help you reach Google users across YouTube, Gmail and discovered with that message, and to do so, we're employing machine learning quite heavily. we know that most advertisers think of machine learning as being this black box, but what it truly is under the hood is a set of algorithms that test and iterate and drive better performance. our acid base flow really encourages advertisers to provide multiple headlines, multiple descriptions and multiple images so that our algorithms can take those assets and rid of them natively in Google's top properties. we use audience expansion to understand the audience that best works for the advertiser and then get them even more of those users to drive more conversions or leads. additionally, we want to alleviate the heavy lifting of thinking about feeding, so we recommend advertisers use smart BD, which is an, a machine learning power system that looks at bids and fine Tunes them to the best channel and creative to deliver the greatest return on investment. for artists, design is much more than just putting pixels on the screen or just making things beautiful. design is about how the product is able to solve the core user need. we give advertisers the canvas, the brush in the paint, and we really look forward to see how advertisers could unleash their creativity to achieve their business goal on Discovery, across YouTube, Gmail and discover. all of the content is curated and personalized for that user, and so what's exciting for an advertiser is we can then pair your brand in that experience and then it's almost like the recommendation: it moves out of the realm of just being an ad. that's a perfect opportunity for a brand to really shine and to showcase their message.
What Are YouTube Instream and Discovery Ads
what is the difference between an in-stream ad and a Discovery ad on YouTube, and what type of ad should you start out with when you're just getting started on the platform? inside of this video, I'm gonna break down each type of ad and explain when and where you might want to think about using these ads in your business. as always, if you liked this video, we ask that you like it, that you subscribe to the channel and comment below with how you plan on using Discovery ads and instruments. okay, let's get right into it. and in-stream ad: this is actually my favorite type of ad to run on YouTube, and here's the reason why I'm in the business of needing to generate leads and opportunities for my business and the business of our clients, and the best way to do that with volume is with an in-stream video ad, also known as a TrueView ad or a pre-roll ad. these are the videos that play, the ads that play before. the videos that you're wanting to watch are. so if I go to YouTube and I'm clicking on a video for how to change the oil in my car and an ad rules in, that is the TrueView in-stream ad. now, these video ads you can skip after the six second mark and, honestly, you're not even charged as an advertiser until someone actually watches 30 seconds or more of this video or they click to go to whatever the call-to-action is that you've put on the video. this is why it's my favorite type of AD. I can get all kinds of free advertising and free impressions of my message or my offer for my business without having to pay for it, unless somebody watches 30 seconds or more or they click on it. one of the things I always ask people when I do a lot of speaking engagements is I always ask people to raise their hand and I say: if you're familiar with watching an in-stream ad, you know what this is. you go to youtube, you want to watch a video and it Adil's in. raise your hand. everybody raises their hand. I say, okay, now leave your hand up. if you skip that ad, leave your hand up. if you always skip that ad, just leave your hand up. and almost everybody leaves that are hand up. now people think, well, that's not what I want as an advertiser and it's. it's not. you do want people clicking through your ad, because if they're clicking through, then they're likely to become a lead or a prospect, but when they skip it, that means you didn't pay anything for it. so if you have the opportunity to just broadcast your message for six seconds, you've got six seconds in the elevator or somebody and you could just go over that offer over and over and over again without having to pay for it. that could be really awesome. on the flip side, if someone watches 15 seconds or 20 seconds, or if they watch five minutes of your- however long your video ad might be- this could be really great because if they're watching the ad, that means that they're likely interested in knowing more or learning about the offer. sure, there's gonna be people who are asleep at the wheel and maybe it ran on you know a video that they had on a different tab in their in their browser. but more times than not, if someone's willing to watch 30 seconds or more of you toking about insurance or homes or loans or financial products or you know things that you're trying to sell, that could be awesome. and what more do you want? and those views typically run anywhere from 15 to 25 cents. they could be give or take a little bit, but these are the best type of ads that I like to run on YouTube when I'm wanting to do volume. now the next step of that is a discovery ad, and I love discovery ads. I don't think discovery ads get enough credit or enough love for marketers because it's all about leads, leads, leads, leads, leads. discovery ad is the video that ranks on top of a youtube search when you're searching for anything and it has that video. that's number one and it says ad right next to it. this is a discovery ad. now, discovery ads, they're not gonna bring you in the crazy volume of leads, but think about this concept. if you have a discovery ad and you're really trying to educate somebody, like this video, let's say I made this a discovery ad and someone was watching it and I'm doing my best to really educate you, and ever a short period of time- I'm not trying to make it a marathon, but I'm trying to educate you on something. I'm not trying to downright sell you on something- and you watch that whole video and at the end I give you a call to action. I tell you, if you want to know more on how to fix this problem or get this solution, then click on the, the link that's in the description. I mean, if someone's gonna watch seven minutes of you toking about tax preparation. there's a really good chance that they're interested in tax preparation and at that conversation you have with them should be really meaningful and it should really be a really warm prospect. if I'm watching the video on how to change you know, the tire on my car and it's from somebody who owns a tire shop and you're telling me all the reasons on when I should or how I can prevent this in the future, well, that's going to be a really great conversation. when I act, we click through your website. now you're not gonna get the volume, but you are gonna get really interested people. and other thing to think about is people think: well, I just want my, my content to rank organically. but the problem with ranking content organically- meaning you're gonna just put a video out there and you're not gonna put any money behind it and you're gonna hope that the the platform YouTube or Google treats favorably- can take some time- not for everybody, but it could take a lot of time- and so the best way to fast-track that is to just pay to play, put some money in the machine and let Google rank it first for whatever it is that you're trying to do, and this could be based on a series of keywords or topics or audiences. you can get in front of people fast overnight with a video on top of the search search result and that's really great. so if you're selling something, you should have that. you should have it for every niche product that you have. you should have for every broad product that you have. discovery ads are awesome. so again, if you're wanting volume of leads- I mean daily, just all the times as leads coming in- then in-stream ads are the best solution for that. if you're wanting branding and you're wanting to drive education and awareness and you want to be thought of as an authority, then discovery ads are the way to go. now, when you mix both, that's when it could be really powerful. so if you are just getting started, I'd love to hear in the comments what you're gonna do and how you plan on using in-stream ads or TrueView ads and how you plan on mixing them with discovery ads. comment below, let us know what you think. also, subscribe to the channel like this video. get it out to your friends and family. it really helps the channel out. we appreciate you. we'll see you on the next video.