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display ads targeting

Published on: February 4 2023 by pipiads

Google Display Ads Tutorial (Made In 2022 for 2022) - Step-By-Step for Beginners

Hey guys, Ivan, here at ivanmanacom. In this video, I wanna show you how to create Google Display Ads from start to finish, as you watch behind my shoulder Now. as you know, Google Display Ads are ads that are going to be showing up on different websites that you are going to select using the Google Ads interface. So, for example, here you have a TedCrunch website or tikCrunch website and you see some ads at the top. here you see some ads on the side. Here's another example of the New York Times. You see a sponsored video there at the top. That's something that I'm gonna show you how to do in this video, step by step. Now, the coolest thing about this video is that look at the date. it is January 2nd 2022. So this video was made in 2022, for 2022. So you're gonna see the freshest interface, the freshest outlook. Everything's gonna be as updated as possible for this new year. all right, So let's get straight into it. So the first thing you guys wanna do is head over to adsgooglecom, if you don't have an account yet, and either sign in, if you have an account, or just click on Start now and set up your new account. Now, Display Ads are a little bit more advanced. So I'm assuming you already have a Google Ads account. I'm not gonna go into too much detail. And once you're here in your dashboard, what you're gonna do is click on Campaigns and click on the little plus sign and click on create New campaign. And then this is where we're gonna set everything up. And, by the way, if you just created your account, you might see a little option at the bottom that says Switch to Expert Mode. So click on that, if you haven't. Now what we're gonna do here is we will be sending traffic to our website, right, So we'll click Website traffic. but instead of Search, we wanna click Display, because we want our ads to show up on these different websites. So we're gonna select Standard Display campaign. We're gonna be using my website as an example, https wwwivanmanacom, and then we'll give it a campaign name. We'll say ivan mana - display campaign And just put it in. enter the campaign name, click CONTINUE, And here we're just gonna go from top to bottom as we fill all these details in. So the first thing it's asking us to do is enter the location. So this is totally up to you. Where do you wanna promote your product? For me, I usually start with the tier one countries. so that's Canadia, that's America, that's England, And you wanna make sure it is the country? So United Kingdom, New Zealand and Australia, And these are the countries which have the highest quality traffic. So this is usually where I test my offers and just get started with. So next, you wanna select the language. I go with English. This will not translate your ads. this will show your ads to people that have this specific interface, So people that have an English interface. your ads are gonna be shown to them. right? You click on MORE SETTINGS. You can play around with these options here. it's pretty straightforward. I would probably not touch anything except the Ad schedule, if you want. So if you're saying "Hey, I only want my ads to show from nine to five every day", you can do that. Change the start and end date. So, for example, if you're saying "I want my ads to run for a week", you can go in and say "Hey, I want my ads to stop running on the 9th of January", Something like that. totally up to you. Everything else here you can play around with it. Oh, one more thing: Devices. You can show it on all devices, or you can select where exactly you wanna show your ads on. So again up to you, but these are the options you have. So we're gonna click on NEXT. Now, here we have to set the budget and the bid. So the higher you spend per day, the faster you're gonna get the results. So I would suggest starting with as little as $10 a day. That's what I started with when I started doing affiliate marketing, but it's totally up to you and to your comfort level. So the next thing you wanna do is select your bidding. So I do wanna select that option and I wanna say Manual CPC and I wanna be able to pay per click. right, I don't wanna maximize my conversions yet because we don't have the conversion set up yet. So I will create another video for how to set up conversion tracking with Google Ads and your website. I'm gonna update the video, but in the meantime, take a look at the one that I already have out. I will link that video in the description And once you select that, we're gonna click NEXT. And it looks like there's a little error here. So we do have to set an enhanced CPC bid. We're actually not using enhanced CPC. we're using manual CPC. Enhanced CPC means that Google will spend a little bit more than your bid, but we still have to enter an amount here. So disregard this, because we didn't set up our targeting yet at all. So Google assumes that we're gonna be targeting the entire world, right? So we don't want that for now. So let's suppose we set our bid to, let's say, 10 cents per click. Now keep in mind, compared to search ads, the traffic here is gonna be way less relevant, right? Because now you're showing your ads on a bunch of different websites and it's not gonna be as targeted as search ads, where somebody is actually typing in for the keywords that you've selected. So the bid I do like to set much lower than for my search campaigns. and we're gonna click NEXT. And now this is the targeting part. okay, So this is gonna set who are you going to target? Either who or where. okay, And let me get into more detail here. So click on ADD TARGETING. So the first option here- let's go from top to bottom- is the Audience Segments. So if you click over here, you will be able to set who you want to show your ads to, regardless of which website they visit. So let's suppose here, if you click BROWSE, you can target based on demographics. So parental status: are they parents, Are they married or single or divorced, Or what their education level is- Sorry, not divorced, just single, married or in a relationship- What their education level is, what their home ownership status is. So you can target these people regardless of which website they visit. So Google knows a lot about you, okay. So this is gonna be Google's information: based on what they know, you'll be able to target these people. You can also target by interests and habits. So if Google sees that some people are spending a lot of time in the banking and finance niche- They're looking at a lot of these websites- You can target these people then as well. So you can select this home and garden. And we are doing online marketing. so I actually probably don't wanna do that. We'll take a look and find some options later on. But these are interests. so what Google deems people are interested in the most based on their search history. right, You can go back. you can go with In-market and Life events. So Life events is if people are purchasing a home, if they're moving. So Google is gonna see that somebody is currently searching up houses to buy, for example, right, So then they're in the market there right now, As opposed to affinity, where that's a general trend of their interest. In-market means something they're doing actively right now, as deemed by Google. So if you're a real estate agent, you would probably wanna target people that are purchasing a home And, by the way, for any of these, you can click on the little dropdown and you can get some more information or some more options here. to get a little more specific, You can also hover over any option and you can see how many weekly impressions there are for this specific topic. So there are 100 to 500 million impressions- million people seeing potentially your ads every week that are in this category of purchasing a home. So these are some of the options here. Now, these options here they are going to be remarketing lists. So, for example, we have some remarketing lists here and you will be able

Google Display Network Targeting Options Explained 2022

what's up everyone, welcome to the surfside ppc youtube channel. today i'm going to be going over google display network targeting so you can understand everything you need to know about targeting your ads across the google display network. so if you're not familiar with the google display network, it is made up of over 35 million websites and apps and your ads are going to run on google owned properties such as youtube and gmail as well. so basically, any website, any app that is running google ads is part of the google display network and you can actually serve your ads to people as they browse, whether it's youtube, gmail or any of the websites or apps that are part of the google display network. so we're going to come back over here to google ads and what we're going to do is click on the plus sign. we're going to create a new campaign and the first thing we need to do is choose our campaign objective. so generally, you want to choose sales or leads if you're using conversion tracking, so that you can optimize for your conversion goals. so for me, i'm going to be optimizing for my purchase conversion goal on my website and we're going to remove these other options here because i'm not going to be optimizing for them for this campaign. so you can see, here i have purchases. we're going to click on continue. the next step is to select a campaign type. so in this case, we're going to choose display, and what we're going to do is choose a standard display campaign. so the standard display campaign. you have optimized targeting so you get the same exact benefits of a smart display campaign. so i always choose standard display campaign here. next is going to be entering your business website. so i always enter my website in this step when i'm creating display campaigns, because it can help with your targeting. and then campaign name. i'll just leave it as is. so we're going to click on continue. now the next thing we need to do is choose our campaign settings and in this case, i just want to show you the page that i'm going to be advertising because it'll help as we choose our targeting. so i'm going to be advertising this page: 52 beautiful farmhouse decorations. if we scroll down, there's a bunch of different products for sale, some different decorating ideas. so ultimately, my goal is to drive people to this page. need to update this number here, but ultimately, my goal is to drive people to this page so that they can purchase something from my website. so we're going to come back over here and let's go over targeting. so to get started, the first thing is location targeting. so you obviously want to target the locations where your customers are and the areas you actually serve. so what you can do here is choose all countries and territories- united states and canada, united states- or if we click on enter another location, we can choose any location here. so let's just go to advanced search and let's just say, for example, we want to target and we'll stik to united states for a lot of these examples here, since that's where i'm located. let's just say you want to target louisiana. so what you could do here is just enter louisiana, the state, and target it. otherwise you can see right here they have louisville. kentucky comes up because that's all i entered and it's going to be the nielsen dma region. so if you decide, you know what i just want to target new orleans. you can choose that here and when you enter new orleans you can target the city. so if we click on target for the city, you're going to see it's not the largest area, so just a small portion here. so what you can do if you're looking to target a larger area is: target the nielsen dma region and click on target. you're going to see it's much larger here. so basically, this is targeting an entire metro area. otherwise, what you can do is choose individual cities, individual states. you can target counties. generally, for me, when i'm running advertisements, i will just do united states and canada, since that's who usually purchases from my website the most. so coming down next is going to be language targeting and what you want to do is select languages your customers speak. so you can see here it's saying: based on my targeted locations, i may want to add french to my targeting as well. in this case i'm just going to choose english as my language targeting because that is the primary language that my customers speak. now, if you come over here, you can choose from any of these languages here and it really depends on who you're targeting and what you're promoting. so that's location and language targeting, pretty simple there. so if we click on next down here at the bottom. so next is budget and bidding. so let's just set a 10 budget, for example, and we'll be bidding for conver conversions. we can set a target cpa. they're recommending three dollars and eighty cents. so we'll say: let's do, let's up this a little bit to fifteen dollars so we could drive a few more conversions every day. so right now our bidding strategy would be conversions, and we want to get conversions by automatikally maximizing conversions, and we're paying for clicks so we can click on next here. i've went over bidding strategies in a previous video and i went over budgeting in a previous video as well. i will link them in the video description for this video. so if you want more information about either of those topics, i do have that as a recent video on my channel. so we'll click on next here and let's get into targeting. so first things first. you're going to see optimized targeting is set up for you. so optimize targeting allows us to drive more conversions by using information such as our landing page and our assets. you can opt out or speed up optimization by adding targeting first. so basically, what you can do is use optimize targeting. it's going to give us 10 billion plus plus available impressions, and we can click on next and just start creating our advertisements. now, that's not what i'm going to do. we're going to get back over here to targeting, but that is an option you have if you're just looking for a large audience and you want to allow google ads to try to find the best audience for your advertisements, based on your landing page and based on your advertisements. now what we're going to do is click on add targeting so we can go through all these different options here. now, first things first. if we click on audience segments here, it's going to say suggest who should see your ads. so when we're targeting audience segments- that's targeting people- you're not targeting specific websites. you're not start targeting specific topics or keywords that appear on websites. you're targeting actual people and their interests. now, if we come over here to browse, there are some different options here. so you have who they are, so detailed demographics. you have what their interests and habits are. these are considered affinity audiences, what they are actively researching or planning. these are in market and life event audiences: how they have interacted with your business. so these are going to be people who have either watched one of your videos on youtube, people who have visited your website, somebody who has interacted with your mobile app. all of these are different ways that you can actually retarget people across the google display network, and then you can combine audience segments and you can create custom audience segments as well. so let's start at the very top and do detailed demographics. so these are pretty simple to understand. so, parental status: you can target parents of infants, parents of toddlers, parents of preschoolers. i'm not going to go through every single targeting option here because there are literally thousands of options, but you can see here you could target people based on their parental status, based on their marital status, their overall education and their home ownership status. so that's detailed demographic. so a pretty quick and easy example. if you're targeting parents of infants 0-1 years old, that's a perfect option. fo:

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12 Google Display Ads Best Practices and Strategies

what's up everyone, welcome to the Surfside PPC YouTube channel. today I'm going to be going over 12 Google display ads- best practikes and strategies that you can incorporate in your own campaigns. so I'm not going to be going through each individual strategy into too much detail, because I have videos on my channel already that will help you with each individual strategy. so I am going to actually refer you to some of my different videos throughout this video tutorial to show you how to set up things like conversion tracking, to show you what smart bidding strategies are. so you understand how to set up your data segments. so in this, I really just want to go over best practikes. use this as a checklist to make sure you're using all these things in your campaign, if you are able to. so let's get started with number one- conversion tracking and a smart bidding strategy- and incorporate value, if you're able to, as well. so if we come over here to my farmhouse goals account and we go to tools and settings under measurement, what you want to do is click on conversions in this conversion screen. this is where all of your key performance indicators should be, so if you have purchases on your website, you can have people actually accounted for if they do complete a purchase, and it's based on your Google ads account. so you can see, here I have my conversion action. here we have our conversion and then our conversion value. so this is only counting every single conversion as one. so my value is the same exact amount as my conversions. but one of the things that you can do if we scroll down here, so these aren't actual conversions for my business. I set these up as an example several years ago. but you can see here I have different conversion actions. so this one here has over 5300 conversions, but the conversion value is over twenty six thousand. so you can use conversion value to actually optimize for your revenue or the total value driven to your business. so what that allows us to do if we come back over here and we open up a display campaign that we ran in the past. so I'm going to be referencing this old display campaign throughout this video sometimes. but one of the things we can do is if we go to settings for this campaign, since we set up our campaign with the marketing objective of sales. so you generally want to use sales or leads, because then you can actually optimize for your conversions. we have our goal here. so our goal that we're optimizing for is purchases. so the one that I showed you earlier, my affiliate, click on my website. so that's what we're optimizing for on our website and what we can actually do is set our bidding strategy. so you can see here this is Target CPA, Target cost per action. Google ads automatikally sets our bids to get as many conversions as possible at the Target cost per action. so I'm telling Google with this: I want you to try to drive conversions for my business at two dollars and seventy cents or less. now, if I click on change bid strategy, you can see: what do you want to focus on? so you want to focus on conversions or you want to focus on conversion value? so with conversion value, you can set a Target return on ad spend and say, okay, for every one dollar I spend, for example, I want my target return on ad spend to give me a three hundred percent return. so that means for every one dollar I spend, I'm getting three dollars back. so some different ways that you can set your bidding strategy. But ultimately, if we come back over here to our best practikes, make sure you're using conversion tracking. incorporate value if you have a business where you can actually give a unique value to your different purchases, whether it's you're selling a course, maybe you're selling the software. you might be selling a software with three different packages, so you can know. okay, this person came to my website. they signed up for the 99 package. so that's one conversion with a conversion value of ninety nine dollars. so, number one: use conversion tracking, use a Smart bidding strategy. so, number two: target your data segments. that's going to be the number one way to get good results with Google display ads. Target your remarketing audiences to improve your return on ad spend or, ultimately, just to continue to lower your target cost per action. so, if we come back over here, one of the things you want to do- and for this I'm actually going to go into my beachfront Decor account, so we're going to go to tools and settings here, and one of the things we can do is come to Shared library and come to audience manager. now I have videos on my channel- and I will put both of them in the video description- about conversion tracking, about smart bidding strategies, about how to create your data or remarketing segments and use them for your Google display ads campaigns. all these different segments and what they mean what demographics targeting means, and then, as we get to my other strategies, I will show you them as well. so if you go into the video description for this video, there are tutorials for how to do all this stuff. so let's come back over here, targeting your data segments. so one of the things that you can do is, if we come to our audience manager, you can come to your data sources, and if you link your YouTube channel, if you set up the Google ads tag and if you link your Google analytiks 4 account, you can use all that data to create new segments and you can actually Target people who have visited your website or people who have watch videos on your YouTube channel. so if we come over here to segments, we click on the plus sign, you can Target website visitors, app users, YouTube users or customer lists, and you can also create custom combinations. so one of the things I can do is say, Okay, anybody who's been to beachfront Decor over the last 30 days, I want to Target them with my advertisements. so, number two: target your data segments. make sure you're creating a lot of different data segments, because that's going to give you similar segments as well. so we're going to come back over here again to our beachfront decor and we're going to scroll down. so one of the things I just created was an audience with Christmas pages and an audience with Christmas page titles. so I went over how to do that in my Google display ads remarketing tutorial and what I can do now is I can start targeting people with a Christmas message because I know they've been to my website specifically looking for Beach Christmas products. so it's a very Niche audience. but then I'm able to Target them with my advertisements and once these audiences- because or these seg segments- become large enough to actually serve on either the Google Display Network, the search Network, YouTube- what we're going to get are these different, similar segments. so, coming into number three, the three other segments I would Target along with your data segments. now you may want to create separate campaigns. that just depends on your overall strategy. but one of the things you want to do is avoid really broad targeting, like Affinity segments, and use similar segments, use custom segments and use in-market segments. so in Market, those are pre-built segments in Google ads for people who are actually in the market to purchase something. similar segments will be created automatikally based on your data segments. so if we come back over here and I have my Christmas data segments here, maybe I combine these two audiences into one. what's going to eventually happen when these do become eligible is I'm going to get similar segments that I can Target. so what Google ads is actually doing for me is they're building an audience of people that are going to be very similar to the people who have visited my website looking for Beach Christmas products. so when you're targeting these different segments in your campaigns, you're going to see much better results than if you're using very broad demographics targeting or life event or Affinity segments. focus on these three different segments because if we come over here an

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Google Display Network Targeting - Complete Guide To Targeting Options For Google Display Ads

what's up everyone, welcome to the Surfside PPC youtube channel. today I'm gonna be going over a Google Display Network targeting. so when you're running your display advertising campaigns, if you look right here under campaign type, you can see search and display. so when you do run display advertising campaigns, there's a lot of different audiences you can target. you can target content, so when people are browsing the Internet. so I'm gonna go through all that today and then give you some of my recommendations as well, just based on things that I've seen in the past. I'm gonna get started here by opening this display campaign and you're gonna see here I have an ad group for a custom intent audience, but what I'm gonna do is I'm gonna click to create a new ad group. now the other thing I'm gonna do is open in a new tab. so under tools and settings here under your shared library, I'm gonna be opening audience manager. so when you open audience manager, it's gonna look like this and yours might look a little bit different than mine, but essentially what you have at the top here are remarketing and then custom audiences. on the left hand side you have audience lists, audience insights and audience sources. so when you're creating remarketing audiences, you want to start here an audience sources, because these are all the different audiences that you can use. so some of the different sources that you can use to create your remarketing audiences. so you can use Google Analytiks and connect your account to your Google Ads account. there's the Google ads tag app, analytiks, YouTube, Google Play and the ads data hub. so you can use all these different sources to create audience lists that you can use for your display advertising campaigns. generally, these are gonna perform the best on the Google Display Network because these are people that I've already interacted with your business. they may have watched your videos, they may have used your app. so all these different things, when people have interacted with your business, they've not only shown interest in your products or your services, but they also have some familiarity with your brand. so if we come over here to audience lists, when you're in the remarketing portion, you're gonna see your audience lists here at the top. so these are some of the different remarketing lists I've created for my website, farmhouse goals com, and you can see over on the right-hand side size for search display, YouTube, Gmail campaign. so just looking here at display, you can see the size of some of my audiences here that I can use on the Google Display Network. now, if I keep scrolling down, you're gonna see here similar audiences. so these are automatikally created when you start creating some of your different website visitor audiences. and you can see over here on the Display Network I can target a similar - my converted audience. so I have an audience imported from Google Analytiks- anybody who's converted on my website- and then I have a similar audience here: 100k to 300k. so that's the total number of people that are in this audience right now that I can target on the Google Display Network, and they're all similar to people that have already converted on my website. so it should be a really targeted audience. now the other thing I want to look at is up here at the top you're gonna see custom audiences. so if you click on custom audiences, this is where you can create your own custom affinity and custom intent audiences. but you can also create them as you're creating your Google display advertising campaigns. so with that, come into the audience manager to manage your remarketing audiences, connect audience sources and to create some of these custom audiences as well. so we're gonna come over here to the ad group. so as you setup a new ad group you're gonna see some of these different options that you can target. so at the top is people. so targeting people essentially means that no matter where these people go on the internet, you want to target them with your advertisements. it doesn't matter which websites they go to, which YouTube videos they're viewing. you want your advertisements to target these people. so you can choose from a variety of audiences. and to get started, what I want to do is go over all those different types of display audience targeting that you can use. so number one, remarketing. number two, similar audiences. number three, in market audiences. number four, custom intent. number five is life events. number six is affinity. number seven is custom affinity. number eight is detailed demographics and number nine is demographics. so if you're wondering when to use these different types of targeting options for your campaign goals, I would say: if you're trying to drive conversions, focus on these four types of audiences at the very top. so remarketing, similar in market and custom intent. so anybody who makes up these audiences are generally more likely to convert, with remarketing being the clear winner in all these different types of targeting that you can use. now, if you're looking for awareness, reach, impressions, maybe you have a promotion, maybe you have a large budget for a client who's trying to get more people to learn about some type of national sale. you want to reach just a group of people. a lot of times TV advertisers will use the Google Display Network to some of these audiences alongside their TV commercials and alongside some of those different buys, because you're able to expand your reach and expand your overall awareness by driving more and more impressions to people. and these are some of the different ones that I would recommend using. so life events, affinity, custom affinity, detailed demographics and demographics. so if we come back over here to Google ads, so we have our new ad group that we're setting up. I just want to go over some of these different targeting options that you have. so first, one audience is what I would recommend doing is just coming in here to browse and basically, from the bottom to the top is how well they're gonna perform. so anything at the bottom is gonna perform the best. this next portion, it's gonna be second best. affinity and custom affinity will be essentially second worse. and then detailed demographics generally performs the worst. so that's how I look at this little browse portion here. so remarketing is gonna be your best type of audience and what you can do is you can come in here, go to website visitors and I could say anybody who's been to my website in the last 540 days I want to target with my advertisements. I can use my converted audience. I can use a specific segment like farmhouse sinks. people have shown interest in specific types of products, so that's gonna perform the best because you're reaching people who have already shown some level of interest. now, similar audiences, same thing. you would come in here rather than clicking on a website visitors. you would come here to similar audiences and you really see all these similar audiences here. so I could do similar to converted and then I can target people with my Google Display ads. okay, now the other thing that you can do is, if we come back here, you can come to the same portion and what you want to do is come to combine lists and you can actually combine some of your different lists here. so one example might be for Surfside PPC. I can combine people who have watched my YouTube videos and people who have visited my website and I can send my message to them by just combining that list into one large list that I can target on the Google Display Network. so a couple different options you have as you are running your Google Display ads, especially for this bottom portion here: remarketing and similar audiences. next is gonna be what they are actively researching or planning. so you're reaching people in the process as they're planning something, as they're trying to purchase something. so essentially it's not people who have an interest in something, it's people who are actively looking for something. so if we clic,

How to target your competitors on GDN | Google Ads Best Practices | Custom Segments

hi guys, today we're going to learn something amazing: how to target our competitors in the google x display network. what do i mean? i mean that maybe i am selling hats and i want to get more traffic- relevant traffic- through the display network, and i know that i have lots of strong competitors could be hatscom, hexca, org, asus or every other website which is strong. customers and users go to these websites to have more relevant offers like hats, special hats and things. but i want to target them as well, to show them my offers. so now we're going to use google's super powerful custom segments feature to build this kind of audience and i'm going to tell google: these are my competitors, the users who go to this website or specific product pages. please build an audience in audio segments of these users. you want to know how i'm going to show you right now. stay with me, hi guys. so today we're going to see how we can target on this display network, our competitors. what? what do i mean? i mean that if we know that we have strong competitors with strong websites or even specific items or specific pages, we can tell google: google, please create an audience. are used to go to these websites to watch these products, these topics, but specific on what is meant for our competitors. let me show you how we make, how we create this audience and after that we can target them with our own display campaigns. it's very simple, follow me. so this is uh, this is my um google ads account and here i have a simple uh display campaign with display, a ad group which i call audiences. i've already made a very nice ad. what i want to do is only add the specific audience, my competitor's audience. this is my simple landing page. we have a nice hat. i want to sell it, but my competitor is very strong and a lot of audi and let's say: this is my competitor, okay, or this one? it is called hatscom, all right. so i want to tell google: everyone who gets to headcom, please create an audience. so i'm going to take this url, copy it and go back to google ads. here we have a simple steps to create it. you go to twos and settings, the audience manager, and i want to create a custom segment. and this got custom segment. i'm going to take the plus key and enter the segment name: visitors [Music] web sites- and here- and this is where the magic happens- we, we click on people who browse types of websites, and we will enter this url. of course, i can enter a multiple competitors websites, like if i, if i go to, let's say, um, let's say we go to asus, and then you want accessories and caps and hats, caps and hats. so we can take this url, go to google ads and edit, paste it here. okay, i think i can refine it like i think it's much better. okay, here here, we don't need this one and we can also take this url. that's okay. so we can uh, have this a segment inside. let's say we're in the in the united states, so we can just go to. i don't and i do it in greece, and i want to refer to only english, to the english users. we can have a bit of breakdown to who's this, who, who these users are like. the gender: we have more female for this type of of product. at the age 18 to 24, we have 20- 26 percent. older ages are less likely to go there. parentheses status: okay, 79 are not parents. that's an interesting thing that can reference in my ads also. so let's click save and now i have and, uh, and a beautiful segment: visitors to competitors, web pages of websites. i can also add a or x extract and competitors, if i don't think it's right or if i want to tweak it more. and now i have this one. let's go back to my previous. okay, this is my a display campaign in my a targeted ad group of audiences. i go to audience and now let me show i can, i can target it. i say edit audience segments and here on the browse, i want you my combined audience immense. no, it's not combined, it's my segments, custom segments, and i have visitors to competitors website. let me click on it and here google appends it. click save. let's see our table. okay, we can see. now, this is my uh. this is the new segment that i'm going to target the competitors and if i want that i can take, i can adjust the bid, like give it 100 more. on the bid adjustments, yes, because i wanted to see my ads, because i think they are most relevant, and i can, of course, and show them more. uh, engaging ads, like: okay, he's a nice competitor for essos or for a hatscom, come to my uh, come, come to my uh, my website, see what i have to offer, and the sky's the limit. so okay, guys, i hope you enjoyed this video. i hope you learned a lot and now you know how to target your competitors on the display network. if you have questions, please. i have answers. leave it in the comments below. like and subscribe and see you in the next videos. [Music] you.

How To Set Up Google Ads Display Campaigns [Secret Structure Used by Top Companies]

setting up a display campaign the right way in google ads is the essential element to make sure that you're not wasting any of your precious budget with poor performing google ads display campaigns. and the biggest issue that i see time and time again with google ads display campaigns is that they set up as just an afterthought, with no real strategy or thought put into how you want to structure your google ads display campaign for success. with google as display campaigns, you need to remember how they actually work and how they are displayed to your potential clients because, unlike google search campaigns, your ads are not triggered when someone completes a specific keyword search term. this means that when someone actually sees your google display ad, the chances are is that they are not currently in the exact buying mode or decision process to decide whether they want your product or your service, and when they actually see your ad, they could be looking at the latest news or they could be trying to find that perfect gift for that special someone in their life. so, with this in mind, to use google as display campaigns in the right way so that your business actually gets extra results, you should only be using google display campaigns once you've had a successful search campaign running for at least 30 days. and the second thing is that you should actually have separate ad groups within your google display campaign that are used to target different audience groupings. if we haven't met yet, my name is aaron young and i'm your 15 000 google ads master, and in this video, i'm going to share with you my successful google ads display campaign strategy that i've been using for large and small campaigns for businesses like these, where they've been seeing profitable results with their google ads display campaigns. so if you want to learn more successful google ad strategies that will actually help your business generate more money online, why don't you give me a quick subscribe? thank you very much. let's firstly tok about why you should only start a google ads display campaign after you have had a successful google ad search campaign running for at least 30 days, and it quite simply comes down to audiences and giving google ads enough time to be able to auto create some audiences in your google ads account, like google ads optimized lists similar to all users and similar to all converters. and let's take a look at two examples to show you what i mean. and for both of these examples, we are actually in the audience manager which, if you want to check for your own account, you can go into tools and settings and then, under shared library, go into your audience manager. now, this first example is of a campaign that has only been running for 14 days, and you can actually see through here. the adwords optimized list is still too small to serve because it has under a thousand users and the same with all visitors. this is also too small to serve because it is under that benchmark of a thousand. now a lot of you would understand what the all users is, and this is a remarketing list, and this is purely retargeting and remarketing to people who have been on your website before, whereas this adwords optimized list is a combined audience based on available data sources and, as you can see here, this is just a segment into the combination of lists which is automatikally created and managed by google, and it creates different data points so coming from your website, your app users and other type of users. so essentially, it's google putting a profile together of people that they think will have a high level of converting. now let's go over to the second account right now, and this is an account history which has a much longer history, and you can see through here. this adwords optimized list has been built out to over 100 000 people. they've also got some lists around all converters and all visitors and if we take a further look down, you can actually see that google has already gone through and created these similar lists, which is looking at the similar to all converters and similar to all users and similar to all visitors and, as the name suggests, this isn't people who have converted on your website yet or have even been to your website. this is a pool of people which google has put together and they have very similar search histories, age and demographics to people who have either been on your website or converted previously. so, before you even look to start and launch your first google ads display campaign, go through and check your audience manager to make sure that you've already got those automatik audiences generated by google in and around- just similar to all converters and similar to all users- and also your google ads optimized list, and then, once you have those audiences in your google ads account, you can then go through to the next point before you start your google ads display campaign, and that is that you actually want to put together the correct structure and strategy for your google ads display campaign. now, if you've watched any videos on this channel, you know that a big theme of mine is that i'm all about having campaigns which have different ad groups, which are targeting individual keyword themes, and this is no different for display campaigns. now, with display campaigns, you're not specifically targeting keywords. we're more about targeting different audiences and demographics. so with my display campaigns, i will generally have three different ad groups and right now let me show you how you should structure your google ads display campaign. so this is the campaign structure that you should be using for your google ads campaign. now, this first ad group down here is your affinity targeting audiences and in this ad group, with this affinity targeting, we're targeting people who haven't been on your website before, but google has grouped them into an audience which would be interested in your product or service. so, for example, if you're selling a health and fitness product, google already has some set audiences for health and fitness products. also, they've got other audiences called fitness buffs. they've also got audiences in regards to running, weightlifting workouts, fitness classes. so what you can do is, when you go through and set up this ad group, is add targeting in and around those google audiences which is similar to your product or your service that you're offering. and now the second ad group is what we're going to be setting up as our remarketing audiences, and these are people who have actually been on your website before, but they haven't gone through and completed that conversion action. so we're wanting to reshow our ads and reshow our marketing and our messages so we can hopefully get them to convert. and then, finally, we've got our similar audiences, and these are those audiences which were toking about before, where google goes through and creates audiences similar to the people who have visited our website and similar to people who have converted on our website. and the way that google does this is by matching people with similar search histories, audience profiles and demographic groupings to people who have been on your website or converted on your website previously. there are two core reasons for why this google ads display campaign structure is so important, and the first one is is that, by grouping those audiences into separate ad groups, you can very quickly see which groupings of audiences are successful and profitable and which ones are just wasting your money. so, for example, if you see that your remarketing and your similar audiences are being highly profitable, you can keep them running, whereas if you see that the affinity marketing is not being so profitable, you can pause that ad group and focus more budget on the two successful ad groups. and then the second reason is that by separating those audiences into different ad groups, you can then tailor the messages so that each individual ad group is seeing differe.