Do NOT do this... Shopify Print On Demand Store Reviews (MISTAKES Beginners Make)
Published on: November 29 2022 by Joe Robert
Do NOT do this... Shopify Print On Demand Store Reviews (MISTAKES Beginners Make)
Table of Contents About Do NOT do this... Shopify Print On Demand Store Reviews (MISTAKES Beginners Make)
Do NOT do this... Shopify Print On Demand Store Reviews (MISTAKES Beginners Make)
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| 00:00:00 | 00:00:03 | what's up guys Joe Robert here back |
| 00:00:01 | 00:00:05 | again with another print-on-demand video |
| 00:00:03 | 00:00:08 | and today I'm gonna be showing you guys |
| 00:00:05 | 00:00:10 | a whole bunch of Shopify stores that |
| 00:00:08 | 00:00:12 | people posted inside of my Facebook |
| 00:00:10 | 00:00:14 | group basically throughout this video I |
| 00:00:12 | 00:00:17 | will be reviewing actual print-on-demand |
| 00:00:14 | 00:00:19 | stores and breaking down some of the key |
| 00:00:17 | 00:00:21 | things that you need to make sure that |
| 00:00:19 | 00:00:22 | you are doing on your store in order to |
| 00:00:21 | 00:00:26 | make more sales I'll jump right into the |
| 00:00:22 | 00:00:26 | video right after this |
| 00:00:30 | 00:00:34 | alright guys like I said my name is Joe |
| 00:00:33 | 00:00:36 | Robert if you guys are new to the |
| 00:00:34 | 00:00:39 | channel please hit the subscribe button |
| 00:00:36 | 00:00:40 | we post print-on-demand content every |
| 00:00:39 | 00:00:42 | single week and if you guys are brand |
| 00:00:40 | 00:00:45 | new and you want to learn how you can |
| 00:00:42 | 00:00:46 | access my free print-on-demand course to |
| 00:00:45 | 00:00:47 | help you get started |
| 00:00:46 | 00:00:49 | during this video I will tell you where |
| 00:00:47 | 00:00:51 | to find it so like I said a whole bunch |
| 00:00:49 | 00:00:54 | of people inside of my print-on-demand |
| 00:00:51 | 00:00:56 | Facebook group submitted their stores to |
| 00:00:54 | 00:00:58 | me to review for this video and we're |
| 00:00:56 | 00:01:00 | gonna be spending a ton of time on my |
| 00:00:58 | 00:01:02 | computer in a few seconds where I'm |
| 00:01:00 | 00:01:03 | going to be breaking down a whole bunch |
| 00:01:02 | 00:01:06 | of different stores and then |
| 00:01:03 | 00:01:08 | periodically through the video I will be |
| 00:01:06 | 00:01:10 | coming back to the camera to just give |
| 00:01:08 | 00:01:12 | you a few tips on how you should be |
| 00:01:10 | 00:01:14 | setting up your store alright guys so |
| 00:01:12 | 00:01:15 | here is the post inside of my facebook |
| 00:01:14 | 00:01:18 | group that I made where I was telling |
| 00:01:15 | 00:01:19 | people to share their story URLs and as |
| 00:01:18 | 00:01:21 | you can see we got a whole bunch of |
| 00:01:19 | 00:01:23 | responses here so we're gonna go through |
| 00:01:21 | 00:01:25 | about 10 of these on this video today |
| 00:01:23 | 00:01:27 | and hopefully by watching this if I |
| 00:01:25 | 00:01:29 | review your store please don't take it |
| 00:01:27 | 00:01:30 | personal but hopefully you will be able |
| 00:01:29 | 00:01:33 | to get something out of it and make some |
| 00:01:30 | 00:01:34 | improvements alright guys so here is the |
| 00:01:33 | 00:01:36 | first store and you can see that they're |
| 00:01:34 | 00:01:39 | using this discount wheel right here I |
| 00:01:36 | 00:01:40 | would recommend putting your logo on |
| 00:01:39 | 00:01:42 | this or doing something like that you |
| 00:01:40 | 00:01:44 | can really customize this wheel to make |
| 00:01:42 | 00:01:46 | it look really nice if you guys don't |
| 00:01:44 | 00:01:47 | know what this app is it's basically |
| 00:01:46 | 00:01:49 | just a discount app or someone enters |
| 00:01:47 | 00:01:51 | their name and their email address and |
| 00:01:49 | 00:01:52 | they're gonna get a 20% off code to shop |
| 00:01:51 | 00:01:55 | on your store in addition to that it |
| 00:01:52 | 00:01:56 | looks like it is a llama pride store |
| 00:01:55 | 00:01:58 | they got some llama socks some llama |
| 00:01:56 | 00:02:00 | leggings and stuff like that I think |
| 00:01:58 | 00:02:03 | overall your homepage here |
| 00:02:00 | 00:02:05 | is lacking just a little bit of brand it |
| 00:02:03 | 00:02:08 | kinda seems a little bit generic here |
| 00:02:05 | 00:02:11 | let's just jump into one of the products |
| 00:02:08 | 00:02:14 | that they have on the store I think $29 |
| 00:02:11 | 00:02:16 | for a t-shirt is probably a little bit |
| 00:02:14 | 00:02:19 | expensive and I think this description |
| 00:02:16 | 00:02:20 | here I would really try and think of a |
| 00:02:19 | 00:02:22 | way that you can make this a little bit |
| 00:02:20 | 00:02:25 | more branded this is just the regular |
| 00:02:22 | 00:02:27 | description from the print-on-demand app |
| 00:02:25 | 00:02:29 | and by adding this in here you're really |
| 00:02:27 | 00:02:31 | not putting any effort into your product |
| 00:02:29 | 00:02:32 | page and your buyers are going to sense |
| 00:02:31 | 00:02:34 | that it's a little bit of a generic |
| 00:02:32 | 00:02:36 | store and here is your first tip one of |
| 00:02:34 | 00:02:37 | the things that you want to make sure |
| 00:02:36 | 00:02:40 | that you do on your store is that you |
| 00:02:37 | 00:02:41 | include some sort of social proof now |
| 00:02:40 | 00:02:44 | social proof could be anything from |
| 00:02:41 | 00:02:47 | reviews or simply just verifying that |
| 00:02:44 | 00:02:49 | you exist somewhere on the internet |
| 00:02:47 | 00:02:50 | besides on your store showing some |
| 00:02:49 | 00:02:52 | pictures on the screen right now of some |
| 00:02:50 | 00:02:54 | stores that have done a really nice job |
| 00:02:52 | 00:02:56 | at capturing reviews but if you are |
| 00:02:54 | 00:02:58 | basically brand new and you don't have |
| 00:02:56 | 00:03:00 | any sales you are going to take a |
| 00:02:58 | 00:03:02 | different approach to try and get social |
| 00:03:00 | 00:03:04 | proof on your store one thing you could |
| 00:03:02 | 00:03:06 | do is if you have an Instagram account |
| 00:03:04 | 00:03:08 | or a Facebook account for your store you |
| 00:03:06 | 00:03:10 | can link those and showcase them |
| 00:03:08 | 00:03:12 | somewhere on your product pages or on |
| 00:03:10 | 00:03:14 | your home pages and that will show your |
| 00:03:12 | 00:03:16 | potential customers that you are in fact |
| 00:03:14 | 00:03:18 | a real business here is the second store |
| 00:03:16 | 00:03:19 | it does look like it's in Spanish so |
| 00:03:18 | 00:03:21 | we're gonna do our best to sort of |
| 00:03:19 | 00:03:23 | understand some of it does seem like |
| 00:03:21 | 00:03:24 | it's a little bit of a general store I'm |
| 00:03:23 | 00:03:26 | not really sure what the niches are |
| 00:03:24 | 00:03:29 | mainly just because I can't really read |
| 00:03:26 | 00:03:30 | Spanish but we're gonna look at it |
| 00:03:29 | 00:03:32 | anyways the home page |
| 00:03:30 | 00:03:34 | honestly this is lacking a lot of brand |
| 00:03:32 | 00:03:36 | not to me I think your logo is |
| 00:03:34 | 00:03:38 | definitely sleek I really like black |
| 00:03:36 | 00:03:41 | logos that are just text-based maybe |
| 00:03:38 | 00:03:43 | some icons in there as well I think you |
| 00:03:41 | 00:03:46 | did a really nice job with the logo here |
| 00:03:43 | 00:03:48 | I love how you changed the fonts as well |
| 00:03:46 | 00:03:50 | a lot of times when people make a store |
| 00:03:48 | 00:03:51 | they don't do anything with fonts and |
| 00:03:50 | 00:03:53 | you know colors and stuff I can see that |
| 00:03:51 | 00:03:54 | you have a little bit of a color scheme |
| 00:03:53 | 00:03:56 | going on here as you can see on the |
| 00:03:54 | 00:03:58 | bottom here all these icons are light |
| 00:03:56 | 00:04:00 | blue so are the buttons it looks really |
| 00:03:58 | 00:04:01 | nice when you do stuff like that here's |
| 00:04:00 | 00:04:02 | one of the product pages again I think |
| 00:04:01 | 00:04:04 | you could add a little bit more here I |
| 00:04:02 | 00:04:06 | think this trust badge that you have |
| 00:04:04 | 00:04:08 | here is a little bit generic you did |
| 00:04:06 | 00:04:10 | change the color to match your color |
| 00:04:08 | 00:04:11 | scheme but I think overall this |
| 00:04:10 | 00:04:13 | description here while I can't read it |
| 00:04:11 | 00:04:15 | it does seem pretty basic and it looks |
| 00:04:13 | 00:04:16 | like it's just straight from the print |
| 00:04:15 | 00:04:18 | on the man app by editing your |
| 00:04:16 | 00:04:21 | descriptions on putting things in there |
| 00:04:18 | 00:04:22 | that are going to show value or maybe |
| 00:04:21 | 00:04:24 | even adding more product images to your |
| 00:04:22 | 00:04:26 | description you're going to make your |
| 00:04:24 | 00:04:28 | product page seem a lot more branded |
| 00:04:26 | 00:04:30 | and if you're running Facebook ads that |
| 00:04:28 | 00:04:32 | is where someone is actually going to be |
| 00:04:30 | 00:04:34 | landing when they click your ad so you |
| 00:04:32 | 00:04:37 | want to make sure that you put the most |
| 00:04:34 | 00:04:38 | effort possible into branding that page |
| 00:04:37 | 00:04:40 | because if you don't it's just going to |
| 00:04:38 | 00:04:42 | seem super generic and you might risk |
| 00:04:40 | 00:04:43 | someone leaving the store and not |
| 00:04:42 | 00:04:46 | completing their purchase all right |
| 00:04:43 | 00:04:49 | here's another store this little signup |
| 00:04:46 | 00:04:49 | thing here to me this is a little bit |
| 00:04:49 | 00:04:51 | basic |
| 00:04:49 | 00:04:53 | I don't not gonna say this is a bad |
| 00:04:51 | 00:04:54 | thing to do but I you know the amount of |
| 00:04:53 | 00:04:57 | people that are actually gonna put in |
| 00:04:54 | 00:04:58 | their email here not in exchange for any |
| 00:04:57 | 00:04:59 | sort of immediate discount or anything |
| 00:04:58 | 00:05:01 | like that they're probably not going to |
| 00:04:59 | 00:05:03 | do it one thing that I like that you did |
| 00:05:01 | 00:05:05 | here now if I just switch back to this |
| 00:05:03 | 00:05:07 | other thing here this other slideshow |
| 00:05:05 | 00:05:09 | says that they have eco-friendly |
| 00:05:07 | 00:05:11 | clothing which is a huge thing to do if |
| 00:05:09 | 00:05:13 | you're selling in the vegan nice you |
| 00:05:11 | 00:05:16 | need to make sure that the clothing you |
| 00:05:13 | 00:05:17 | offer is eco-friendly because those |
| 00:05:16 | 00:05:19 | people while they're super passionate |
| 00:05:17 | 00:05:22 | they only want to buy stuff that is |
| 00:05:19 | 00:05:23 | going to be vegan itself right they |
| 00:05:22 | 00:05:25 | don't want to buy anything that could |
| 00:05:23 | 00:05:27 | harm animals or harm the environment so |
| 00:05:25 | 00:05:29 | by doing that you are leaps ahead of |
| 00:05:27 | 00:05:31 | anyone else who is selling inside of |
| 00:05:29 | 00:05:32 | this niche as we scroll down through |
| 00:05:31 | 00:05:34 | your store now it definitely does seem |
| 00:05:32 | 00:05:36 | like you have a pretty good brand going |
| 00:05:34 | 00:05:38 | here I like all the playset mock-ups on |
| 00:05:36 | 00:05:40 | here I like the kids collection I think |
| 00:05:38 | 00:05:41 | you've done a really nice job at tying |
| 00:05:40 | 00:05:43 | everything together now the only thing |
| 00:05:41 | 00:05:46 | that just threw me off a little bit is I |
| 00:05:43 | 00:05:47 | think that this blue header down here |
| 00:05:46 | 00:05:50 | with the green text doesn't really go |
| 00:05:47 | 00:05:51 | with the rest of the store as you can |
| 00:05:50 | 00:05:53 | see the rest of the store is kind of |
| 00:05:51 | 00:05:55 | dark they have a yellow button here the |
| 00:05:53 | 00:05:57 | white text on the top like I might just |
| 00:05:55 | 00:05:58 | change this down here I think this looks |
| 00:05:57 | 00:06:00 | a little a little off and doesn't really |
| 00:05:58 | 00:06:02 | go with the flow of the store that you |
| 00:06:00 | 00:06:03 | have set up the second tip I have for |
| 00:06:02 | 00:06:06 | you is that you want to make sure that |
| 00:06:03 | 00:06:08 | your user experience on your store is |
| 00:06:06 | 00:06:11 | optimized for mobile now a lot of people |
| 00:06:08 | 00:06:12 | build their stores on a computer and |
| 00:06:11 | 00:06:14 | they don't pay too much attention to how |
| 00:06:12 | 00:06:17 | it looks on mobile I want to introduce |
| 00:06:14 | 00:06:19 | you to a concept called the top of the |
| 00:06:17 | 00:06:21 | fold this is basically a term that is |
| 00:06:19 | 00:06:23 | used to describe what the customer is |
| 00:06:21 | 00:06:25 | going to see as soon as your landing |
| 00:06:23 | 00:06:27 | page loads on their phone basically just |
| 00:06:25 | 00:06:29 | refers to everything that they're going |
| 00:06:27 | 00:06:31 | to see without having to scroll on your |
| 00:06:29 | 00:06:33 | page this part of your store is super |
| 00:06:31 | 00:06:35 | important you want to make sure that |
| 00:06:33 | 00:06:37 | they can clearly see your logo they can |
| 00:06:35 | 00:06:37 | clearly see your product image the price |
| 00:06:37 | 00:06:40 | and your ad |
| 00:06:37 | 00:06:42 | Cart button now some themes are not |
| 00:06:40 | 00:06:44 | going to allow for this which is fine |
| 00:06:42 | 00:06:46 | but you want to do your best to include |
| 00:06:44 | 00:06:48 | as much of that stuff in the top of the |
| 00:06:46 | 00:06:50 | fold as possible to optimize for |
| 00:06:48 | 00:06:52 | purchases all right at this store I like |
| 00:06:50 | 00:06:54 | this logo I think this logo is pretty |
| 00:06:52 | 00:06:56 | funny obviously this seems a little bit |
| 00:06:54 | 00:06:58 | like a meme shirt I think that this is a |
| 00:06:56 | 00:06:59 | really cool play this design right here |
| 00:06:58 | 00:07:03 | I think this is a really cool play on |
| 00:06:59 | 00:07:05 | the antisocial social club and obviously |
| 00:07:03 | 00:07:07 | anti care and social club is something |
| 00:07:05 | 00:07:10 | that's funny I think that 3299 for a |
| 00:07:07 | 00:07:11 | t-shirt might be a little bit too much I |
| 00:07:10 | 00:07:14 | think you know some of the other |
| 00:07:11 | 00:07:16 | products that you here have here are all |
| 00:07:14 | 00:07:19 | pretty much pretty basic like meme stuff |
| 00:07:16 | 00:07:20 | but I think like I said for $32.99 if we |
| 00:07:19 | 00:07:22 | just kind of look at all six of the tees |
| 00:07:20 | 00:07:24 | that they have here I'm not sure that |
| 00:07:22 | 00:07:26 | people are actually going to spend $33 |
| 00:07:24 | 00:07:29 | on a t-shirt alright here is a store |
| 00:07:26 | 00:07:30 | called Soho clan I don't love this |
| 00:07:29 | 00:07:33 | header now it just seems a little bit |
| 00:07:30 | 00:07:34 | too big to me now as we scroll down they |
| 00:07:33 | 00:07:36 | have a little bit of a blurb here it |
| 00:07:34 | 00:07:38 | says we are designers who moved to New |
| 00:07:36 | 00:07:40 | York City and fell in love with these |
| 00:07:38 | 00:07:41 | very things that make New York such a |
| 00:07:40 | 00:07:43 | wonderful place to live it is important |
| 00:07:41 | 00:07:45 | for us to express our feelings of love |
| 00:07:43 | 00:07:46 | and adoration for this great city what |
| 00:07:45 | 00:07:48 | it has to offer which is why we started |
| 00:07:46 | 00:07:52 | this apparel company I think sometimes |
| 00:07:48 | 00:07:54 | people make about us sentences and |
| 00:07:52 | 00:07:56 | paragraphs like that and it's honestly |
| 00:07:54 | 00:07:58 | just a little bit corny I think you know |
| 00:07:56 | 00:08:00 | if you're creating like a New York brand |
| 00:07:58 | 00:08:03 | like give it a New York Flair like this |
| 00:08:00 | 00:08:04 | is like really written really proper and |
| 00:08:03 | 00:08:06 | it sounds like it's straight out of an |
| 00:08:04 | 00:08:07 | English novel like maybe give it some |
| 00:08:06 | 00:08:10 | sort of flair I try to think of ways to |
| 00:08:07 | 00:08:13 | make things sound a little bit more |
| 00:08:10 | 00:08:14 | casual and not so proper and you know |
| 00:08:13 | 00:08:16 | like a presidential speech or something |
| 00:08:14 | 00:08:18 | like that I'm not sure what this is |
| 00:08:16 | 00:08:20 | right here it says error validating |
| 00:08:18 | 00:08:21 | access token session has expired I'm not |
| 00:08:20 | 00:08:23 | sure if you have something going on with |
| 00:08:21 | 00:08:24 | your code wear that you wear this is |
| 00:08:23 | 00:08:26 | showing up but I would definitely look |
| 00:08:24 | 00:08:27 | into this to figure out why this is |
| 00:08:26 | 00:08:28 | popping up if someone happened to see |
| 00:08:27 | 00:08:31 | that there's a chance that they could |
| 00:08:28 | 00:08:33 | think that the browser is not safe for |
| 00:08:31 | 00:08:34 | the site is not secure or something like |
| 00:08:33 | 00:08:35 | that so I would take a look at that and |
| 00:08:34 | 00:08:37 | see why that's popping up another thing |
| 00:08:35 | 00:08:38 | you can see here on the product page I |
| 00:08:37 | 00:08:41 | think like product titles like this that |
| 00:08:38 | 00:08:43 | are a little bit long it says best men's |
| 00:08:41 | 00:08:44 | long-sleeved fitted crew 2020 I think |
| 00:08:43 | 00:08:46 | that's a little bit long I think you |
| 00:08:44 | 00:08:48 | could probably just take out the words |
| 00:08:46 | 00:08:50 | best men's and then just do long-sleeve |
| 00:08:48 | 00:08:51 | fitted crew no I think that would work |
| 00:08:50 | 00:08:52 | just fine |
| 00:08:51 | 00:08:55 | now the third tip that I want to give |
| 00:08:52 | 00:08:58 | you guys inside this video is how to |
| 00:08:55 | 00:09:00 | create urgency on your store see most |
| 00:08:58 | 00:09:02 | people actually get this one wrong they |
| 00:09:00 | 00:09:04 | do a lot of crazy countdown timers or |
| 00:09:02 | 00:09:07 | you know something on the page that says |
| 00:09:04 | 00:09:08 | 2,000 people are currently viewing this |
| 00:09:07 | 00:09:10 | item and you don't want to do that right |
| 00:09:08 | 00:09:12 | most customers as they're scrolling |
| 00:09:10 | 00:09:14 | online and they see that stuff they're |
| 00:09:12 | 00:09:16 | going to realize that it is not real and |
| 00:09:14 | 00:09:18 | that it's a scam by putting some of that |
| 00:09:16 | 00:09:19 | stuff on your store it's not going to |
| 00:09:18 | 00:09:22 | seem legit and you're probably going to |
| 00:09:19 | 00:09:23 | turn more people away than you are going |
| 00:09:22 | 00:09:25 | to be getting them to buy from you what |
| 00:09:23 | 00:09:28 | I would suggest is making some sort of a |
| 00:09:25 | 00:09:29 | discount that expires based on some sort |
| 00:09:28 | 00:09:30 | of current event throughout the year |
| 00:09:29 | 00:09:32 | there are literally dozens of holidays |
| 00:09:30 | 00:09:34 | you could do a Memorial Day sale or |
| 00:09:32 | 00:09:36 | simply just something like a weekend |
| 00:09:34 | 00:09:38 | blowout sale on your store somewhere |
| 00:09:36 | 00:09:40 | simply just post a discount code and say |
| 00:09:38 | 00:09:41 | that it expires on Sunday and then on |
| 00:09:40 | 00:09:43 | Sunday go in there and figure out a new |
| 00:09:41 | 00:09:45 | way to set up a new discount code that |
| 00:09:43 | 00:09:47 | is tied to a day of the week or to |
| 00:09:45 | 00:09:49 | another holiday or something like that |
| 00:09:47 | 00:09:51 | that is falling in the next week |
| 00:09:49 | 00:09:52 | by including urgency on your store |
| 00:09:51 | 00:09:54 | you're going to make people feel like |
| 00:09:52 | 00:09:56 | they are getting a great deal and by |
| 00:09:54 | 00:09:58 | doing it in a way that's not seeming |
| 00:09:56 | 00:10:00 | like a scam you're going to capture more |
| 00:09:58 | 00:10:01 | customers when they visit your store |
| 00:10:00 | 00:10:02 | alright so here's another store the |
| 00:10:01 | 00:10:04 | header is a little bit bizarre we got |
| 00:10:02 | 00:10:05 | the menu down at the bottom in this |
| 00:10:04 | 00:10:07 | image here I'm sure it looks a little |
| 00:10:05 | 00:10:09 | bit different on a mobile view which is |
| 00:10:07 | 00:10:11 | fine one thing that I saw in the store |
| 00:10:09 | 00:10:13 | that I think is really neat is all of |
| 00:10:11 | 00:10:15 | this social proof down here now this |
| 00:10:13 | 00:10:17 | person is using an app called Luke's to |
| 00:10:15 | 00:10:19 | do this it's L oox you can go into the |
| 00:10:17 | 00:10:20 | Shopify app store to find it basically |
| 00:10:19 | 00:10:22 | what it does is when someone buys |
| 00:10:20 | 00:10:25 | something from you it's going to send |
| 00:10:22 | 00:10:28 | them an email in exchange for a discount |
| 00:10:25 | 00:10:29 | code to leave a review for the store and |
| 00:10:28 | 00:10:31 | this is a really great way to capture |
| 00:10:29 | 00:10:33 | social proof especially if you're just |
| 00:10:31 | 00:10:34 | starting out getting social proof on |
| 00:10:33 | 00:10:36 | your store is gonna be a huge |
| 00:10:34 | 00:10:38 | game-changer for you because it's going |
| 00:10:36 | 00:10:40 | to show people that are coming on your |
| 00:10:38 | 00:10:42 | store that other people are buying one |
| 00:10:40 | 00:10:44 | thing about consumers is nobody likes to |
| 00:10:42 | 00:10:46 | go first right nobody wants to be the |
| 00:10:44 | 00:10:47 | first one to try a new product and if |
| 00:10:46 | 00:10:49 | you can have you know some sort of |
| 00:10:47 | 00:10:51 | social proof on your store that shows |
| 00:10:49 | 00:10:53 | that other people are engaging with your |
| 00:10:51 | 00:10:55 | business that's going to help you a lot |
| 00:10:53 | 00:10:57 | at capturing new customers that may have |
| 00:10:55 | 00:10:58 | never seen your business before now at |
| 00:10:57 | 00:11:00 | the beginning of the video I told you |
| 00:10:58 | 00:11:02 | guys that I have a free print-on-demand |
| 00:11:00 | 00:11:03 | course that will basically teach you |
| 00:11:02 | 00:11:05 | everything |
| 00:11:03 | 00:11:06 | - no - open your print-on-demand store |
| 00:11:05 | 00:11:09 | and i'm putting on the screen right now |
| 00:11:06 | 00:11:11 | this is inside of my Facebook group if |
| 00:11:09 | 00:11:13 | you simply just go to my Facebook group |
| 00:11:11 | 00:11:14 | and go to the pinned announcement post |
| 00:11:13 | 00:11:16 | you will see the link there you can |
| 00:11:14 | 00:11:18 | click the link and sign up for free and |
| 00:11:16 | 00:11:20 | get immediate access to all of the video |
| 00:11:18 | 00:11:23 | training all right here is another store |
| 00:11:20 | 00:11:26 | this is called DM Auto Parts it looks |
| 00:11:23 | 00:11:28 | like it is a store for people that like |
| 00:11:26 | 00:11:30 | cars which is cool I think this is a |
| 00:11:28 | 00:11:32 | really cool shirt I'm not really into |
| 00:11:30 | 00:11:33 | cars but I think this is funny I think |
| 00:11:32 | 00:11:35 | that people in this nation might get a |
| 00:11:33 | 00:11:38 | kick out of it one thing that I see |
| 00:11:35 | 00:11:40 | people do a lot though right is this |
| 00:11:38 | 00:11:42 | store is for people that love cars right |
| 00:11:40 | 00:11:43 | they love that they have to love cars a |
| 00:11:42 | 00:11:46 | lot to be able to buy this stuff right |
| 00:11:43 | 00:11:48 | and this mock-up right here is from |
| 00:11:46 | 00:11:51 | printful right to me that looks like a |
| 00:11:48 | 00:11:54 | 17 year old little boy and it's probably |
| 00:11:51 | 00:11:55 | not the great mock-up choice for this |
| 00:11:54 | 00:11:56 | type of product obviously you can see |
| 00:11:55 | 00:11:58 | that on some of these other ones they |
| 00:11:56 | 00:12:00 | have some better ones like see the |
| 00:11:58 | 00:12:02 | difference between this and this like I |
| 00:12:00 | 00:12:03 | honestly would just remove this mock-up |
| 00:12:02 | 00:12:05 | from your store one of the biggest |
| 00:12:03 | 00:12:08 | things that brand new store owners and |
| 00:12:05 | 00:12:10 | print-on-demand brand owners do and it's |
| 00:12:08 | 00:12:12 | a big mistake is they don't look for |
| 00:12:10 | 00:12:14 | ways to really make their store look |
| 00:12:12 | 00:12:16 | like an authority inside their niche you |
| 00:12:14 | 00:12:17 | can do that easily by writing your |
| 00:12:16 | 00:12:19 | descriptions in ways that are going to |
| 00:12:17 | 00:12:21 | resonate with the niche you can also |
| 00:12:19 | 00:12:23 | make sure that you're using product |
| 00:12:21 | 00:12:25 | images that are going to be showing |
| 00:12:23 | 00:12:26 | people that could potentially actually |
| 00:12:25 | 00:12:28 | buy the products like that example that |
| 00:12:26 | 00:12:29 | I just showed you and by doing that your |
| 00:12:28 | 00:12:31 | brand is going to appear much more |
| 00:12:29 | 00:12:33 | legitimate all right here's another |
| 00:12:31 | 00:12:35 | store here I like this newsletter mainly |
| 00:12:33 | 00:12:36 | because you're offering 20% off which is |
| 00:12:35 | 00:12:38 | a good thing to do if anybody is doing |
| 00:12:36 | 00:12:41 | any sort of newsletter or any sort of |
| 00:12:38 | 00:12:42 | opt-in pop-up where someone lands on the |
| 00:12:41 | 00:12:44 | store and they're asked to either put in |
| 00:12:42 | 00:12:45 | their phone number or their email |
| 00:12:44 | 00:12:47 | address you've got to offer them |
| 00:12:45 | 00:12:49 | something in exchange in the world of |
| 00:12:47 | 00:12:51 | e-commerce and online business in |
| 00:12:49 | 00:12:53 | general that is called an ethical bribe |
| 00:12:51 | 00:12:55 | where you're bribing someone to give you |
| 00:12:53 | 00:12:57 | some information in exchange for some |
| 00:12:55 | 00:12:59 | sort of a deal or something of value |
| 00:12:57 | 00:13:01 | alright here is another one called pure |
| 00:12:59 | 00:13:02 | fit apparel and just right off the bat |
| 00:13:01 | 00:13:04 | this store looks great I think this |
| 00:13:02 | 00:13:06 | header looks really really sleek I think |
| 00:13:04 | 00:13:07 | this mock-up here looks good as well I |
| 00:13:06 | 00:13:10 | think you've done a nice job with your |
| 00:13:07 | 00:13:12 | logo making it really snit making it |
| 00:13:10 | 00:13:14 | really sleek let's just kind of scroll |
| 00:13:12 | 00:13:16 | through and see how they did on the rest |
| 00:13:14 | 00:13:19 | of it one thing that I will |
| 00:13:16 | 00:13:20 | say right is a lot of times when let me |
| 00:13:19 | 00:13:23 | just click out of this all the times |
| 00:13:20 | 00:13:26 | when people start a print-on-demand |
| 00:13:23 | 00:13:27 | company they do this right and while |
| 00:13:26 | 00:13:29 | this store looks great right the store |
| 00:13:27 | 00:13:31 | looks great all of the mock-ups look |
| 00:13:29 | 00:13:33 | really clear they look real a lot of |
| 00:13:31 | 00:13:35 | times when people use mock-ups like this |
| 00:13:33 | 00:13:36 | they don't look real these ones look so |
| 00:13:35 | 00:13:38 | real that I wonder if they actually took |
| 00:13:36 | 00:13:40 | these photos themselves I'm sure they |
| 00:13:38 | 00:13:41 | didn't but they look it looks really |
| 00:13:40 | 00:13:44 | good but one thing that this person is |
| 00:13:41 | 00:13:46 | doing is they've started a brand around |
| 00:13:44 | 00:13:49 | a logo right they're basically trying to |
| 00:13:46 | 00:13:51 | start their own fitness brand for |
| 00:13:49 | 00:13:52 | clothing and they've called it pure fit |
| 00:13:51 | 00:13:54 | and they have this nice little logo that |
| 00:13:52 | 00:13:55 | goes on the shirt and while everything |
| 00:13:54 | 00:13:58 | looks great |
| 00:13:55 | 00:14:00 | honestly for print-on-demand the |
| 00:13:58 | 00:14:02 | quickest way to success is to tap into |
| 00:14:00 | 00:14:04 | someone's emotion and you do that by |
| 00:14:02 | 00:14:06 | choosing a really passionate niche and |
| 00:14:04 | 00:14:08 | then representing it in a design what |
| 00:14:06 | 00:14:10 | this person has done is they've simply |
| 00:14:08 | 00:14:11 | just created a logo within the fitness |
| 00:14:10 | 00:14:13 | niche and they've created their own line |
| 00:14:11 | 00:14:15 | of clothing that is a strategy that you |
| 00:14:13 | 00:14:16 | can certainly explore but it's not |
| 00:14:15 | 00:14:17 | something that I would recommend for |
| 00:14:16 | 00:14:20 | print-on-demand |
| 00:14:17 | 00:14:22 | mainly because print-on-demand clothing |
| 00:14:20 | 00:14:25 | in general is typically a little bit |
| 00:14:22 | 00:14:26 | lower quality it's not going to be |
| 00:14:25 | 00:14:28 | soaked screen-printed or anything like |
| 00:14:26 | 00:14:31 | this like honestly a direct to garment |
| 00:14:28 | 00:14:33 | hoody like this now with a black print |
| 00:14:31 | 00:14:34 | on it when someone receives that they're |
| 00:14:33 | 00:14:36 | not going to view your product as |
| 00:14:34 | 00:14:38 | high-end they're going to view it as a |
| 00:14:36 | 00:14:40 | thirty to fifty dollar hoodie that they |
| 00:14:38 | 00:14:42 | would buy in the mall from someone |
| 00:14:40 | 00:14:44 | printing on designs on it at a kiosk |
| 00:14:42 | 00:14:46 | another thing too is it's going to be |
| 00:14:44 | 00:14:48 | very difficult in my opinion for you to |
| 00:14:46 | 00:14:50 | actually scale this brand up I'm curious |
| 00:14:48 | 00:14:52 | the person who store this as I'm curious |
| 00:14:50 | 00:14:53 | how things are going but like I said for |
| 00:14:52 | 00:14:55 | the most part a big mistake that I see |
| 00:14:53 | 00:14:57 | people make with print-on-demand |
| 00:14:55 | 00:14:59 | is they create a clothing line and they |
| 00:14:57 | 00:15:00 | base it around a logo and they you know |
| 00:14:59 | 00:15:01 | attempt to run Facebook ads and show |
| 00:15:00 | 00:15:04 | their brand to people that I've never |
| 00:15:01 | 00:15:05 | seen them before I hope to make a bunch |
| 00:15:04 | 00:15:07 | of sales what we'll do is we'll click |
| 00:15:05 | 00:15:08 | into their Instagram account here I'm |
| 00:15:07 | 00:15:11 | just curious how many followers they |
| 00:15:08 | 00:15:14 | have on it they do have 21 point 5 |
| 00:15:11 | 00:15:15 | thousand followers I may be standing |
| 00:15:14 | 00:15:18 | corrected because this was the strategy |
| 00:15:15 | 00:15:20 | I was actually going to recommend if you |
| 00:15:18 | 00:15:22 | are building any sort of apparel brand |
| 00:15:20 | 00:15:24 | for print-on-demand and you're basing it |
| 00:15:22 | 00:15:26 | on a logo okay you need to make sure |
| 00:15:24 | 00:15:28 | that you're building a brand online not |
| 00:15:26 | 00:15:29 | just you know building your store and |
| 00:15:28 | 00:15:31 | then running Facebook Ads to |
| 00:15:29 | 00:15:32 | traffic li you need to make sure that |
| 00:15:31 | 00:15:35 | you're doing whatever this person is |
| 00:15:32 | 00:15:36 | doing so I'm glad that this person is |
| 00:15:35 | 00:15:37 | doing this and you know I do take back a |
| 00:15:36 | 00:15:40 | little bit of what I said |
| 00:15:37 | 00:15:42 | about it it looks like they have 21,000 |
| 00:15:40 | 00:15:43 | followers they only have nine posts on |
| 00:15:42 | 00:15:45 | here which is a little bizarre to me I'm |
| 00:15:43 | 00:15:48 | not sure if you bought these followers |
| 00:15:45 | 00:15:49 | or not now that I'm looking at the |
| 00:15:48 | 00:15:51 | different posts you know they don't |
| 00:15:49 | 00:15:53 | really have any likes on them so maybe |
| 00:15:51 | 00:15:54 | you did buy these followers and if you |
| 00:15:53 | 00:15:56 | did you know I guess it makes your brand |
| 00:15:54 | 00:15:58 | appear a little bit more legitimate but |
| 00:15:56 | 00:16:00 | you know your posts on here don't have |
| 00:15:58 | 00:16:03 | any like so it might look a little bit |
| 00:16:00 | 00:16:04 | off to people but either way I think |
| 00:16:03 | 00:16:05 | that everything looks sleek I just think |
| 00:16:04 | 00:16:07 | you're gonna have a little bit of tough |
| 00:16:05 | 00:16:09 | time making this actually work alright |
| 00:16:07 | 00:16:11 | here is another store called Jurassic |
| 00:16:09 | 00:16:13 | shirt looks like it's a store for people |
| 00:16:11 | 00:16:15 | that like dinosaurs which is definitely |
| 00:16:13 | 00:16:17 | pretty neat I think that your choices of |
| 00:16:15 | 00:16:19 | mock-ups here you know I don't not sure |
| 00:16:17 | 00:16:21 | that these types of people are really |
| 00:16:19 | 00:16:22 | into dinosaurs like these people look |
| 00:16:21 | 00:16:24 | like they just came from the gym or |
| 00:16:22 | 00:16:25 | something and should probably be on the |
| 00:16:24 | 00:16:27 | previous store that we just reviewed I |
| 00:16:25 | 00:16:29 | think you know if you're gonna create a |
| 00:16:27 | 00:16:31 | store like this for t-shirts and |
| 00:16:29 | 00:16:33 | dinosaurs stuff you know you might want |
| 00:16:31 | 00:16:35 | to stik to mock-ups I like this here or |
| 00:16:33 | 00:16:37 | maybe even just aim it at children but I |
| 00:16:35 | 00:16:38 | think for the most part you know this |
| 00:16:37 | 00:16:39 | kind of looks like a street where a |
| 00:16:38 | 00:16:40 | brand with the mock-ups that you're |
| 00:16:39 | 00:16:43 | using here and I'm not sure that your |
| 00:16:40 | 00:16:46 | target audience is actually going to |
| 00:16:43 | 00:16:48 | resonate with that alright so here's |
| 00:16:46 | 00:16:51 | another store that is shouting out co |
| 00:16:48 | 00:16:54 | vid 19 delays again I think there's |
| 00:16:51 | 00:16:56 | probably better ways to to word this |
| 00:16:54 | 00:16:58 | especially making it the first thing |
| 00:16:56 | 00:17:00 | that someone sees it says currently |
| 00:16:58 | 00:17:01 | worst case scenario is 6 weeks like I'm |
| 00:17:00 | 00:17:04 | not sure that that's a great place to |
| 00:17:01 | 00:17:05 | put that there's probably some better |
| 00:17:04 | 00:17:07 | ways that you could write that as well |
| 00:17:05 | 00:17:09 | but we're gonna X out of this and check |
| 00:17:07 | 00:17:11 | out the actual store so this this header |
| 00:17:09 | 00:17:12 | I'm not sure if it's supposed to look |
| 00:17:11 | 00:17:15 | like this but this is everything seems |
| 00:17:12 | 00:17:16 | like it's way too big for desktop at |
| 00:17:15 | 00:17:18 | least I'm not sure if it's gonna look a |
| 00:17:16 | 00:17:19 | lot better on a mobile device but on |
| 00:17:18 | 00:17:21 | desktop I don't think it looks that |
| 00:17:19 | 00:17:23 | great coming down a little bit I do like |
| 00:17:21 | 00:17:24 | your mock-ups I think that you've done a |
| 00:17:23 | 00:17:26 | nice job at making sure that your |
| 00:17:24 | 00:17:28 | mock-ups actually represent the people |
| 00:17:26 | 00:17:31 | that you're trying to target so nice job |
| 00:17:28 | 00:17:33 | with that but again I just don't see too |
| 00:17:31 | 00:17:35 | much actual branding it does look like |
| 00:17:33 | 00:17:38 | some of these photos our photos that you |
| 00:17:35 | 00:17:41 | took yourself so I'm not sure if you |
| 00:17:38 | 00:17:43 | actually have a real brand going in your |
| 00:17:41 | 00:17:45 | you know in your area see if we can find |
| 00:17:43 | 00:17:48 | any information yeah gallery and events |
| 00:17:45 | 00:17:51 | so it does seem like this is a store for |
| 00:17:48 | 00:17:52 | a real place right like it says book the |
| 00:17:51 | 00:17:54 | art where gallery like I would try to |
| 00:17:52 | 00:17:57 | just do a little bit more to explain |
| 00:17:54 | 00:17:59 | exactly what it is you do on here and |
| 00:17:57 | 00:18:01 | says we are creative is rising together |
| 00:17:59 | 00:18:02 | and stuff like that like I would just do |
| 00:18:01 | 00:18:05 | a little bit more to explain what you |
| 00:18:02 | 00:18:06 | actually do maybe show a lot more real |
| 00:18:05 | 00:18:08 | photos like I like these that these |
| 00:18:06 | 00:18:10 | mock-up type photos but like I think |
| 00:18:08 | 00:18:11 | these ones down here really help your |
| 00:18:10 | 00:18:14 | brand to seem legitimate because these |
| 00:18:11 | 00:18:15 | look like real photos that are you know |
| 00:18:14 | 00:18:16 | of real people they're almost candids |
| 00:18:15 | 00:18:19 | and that's definitely a nice touch to |
| 00:18:16 | 00:18:21 | the store alright here is a nother store |
| 00:18:19 | 00:18:23 | I think this logo right here is not |
| 00:18:21 | 00:18:24 | doing you many favors what I would have |
| 00:18:23 | 00:18:26 | done is taken out the blue background |
| 00:18:24 | 00:18:28 | and made the text black and then just |
| 00:18:26 | 00:18:30 | put it right on the homepage like that I |
| 00:18:28 | 00:18:33 | think as we scroll down it looks like |
| 00:18:30 | 00:18:35 | it's a family-type t-shirt nice that |
| 00:18:33 | 00:18:37 | they're trying to go after this coffee |
| 00:18:35 | 00:18:39 | mug is not doing you any favors because |
| 00:18:37 | 00:18:41 | you can't see the design on it so maybe |
| 00:18:39 | 00:18:45 | get a mock-up that you can actually see |
| 00:18:41 | 00:18:46 | the design I think you know this store |
| 00:18:45 | 00:18:48 | is very basic right they have a header |
| 00:18:46 | 00:18:49 | up here you have a mug and they have |
| 00:18:48 | 00:18:51 | t-shirts right will click on their |
| 00:18:49 | 00:18:53 | t-shirts and check them out you guys |
| 00:18:51 | 00:18:54 | already know my stance on t-shirts I |
| 00:18:53 | 00:18:56 | have some videos on my channel where I |
| 00:18:54 | 00:18:58 | tok about products you should never |
| 00:18:56 | 00:18:59 | sell and t-shirts are one of them |
| 00:18:58 | 00:19:01 | especially if you're using Facebook Ads |
| 00:18:59 | 00:19:03 | because it's going to be very difficult |
| 00:19:01 | 00:19:04 | for you to be profitable and if you want |
| 00:19:03 | 00:19:07 | to check out those videos where I sort |
| 00:19:04 | 00:19:08 | of break down the math of it you can |
| 00:19:07 | 00:19:10 | maybe I'll put the link down in the |
| 00:19:08 | 00:19:11 | description so here is one of their |
| 00:19:10 | 00:19:13 | collection pages and one thing that I |
| 00:19:11 | 00:19:16 | just notiked is on their home page right |
| 00:19:13 | 00:19:18 | they had a lot of branding that had to |
| 00:19:16 | 00:19:20 | do with families right they had the mom |
| 00:19:18 | 00:19:22 | and the dad with the kid in the in the |
| 00:19:20 | 00:19:24 | van and on their collection page here |
| 00:19:22 | 00:19:25 | they don't have any of that right |
| 00:19:24 | 00:19:28 | they're just using those little boy |
| 00:19:25 | 00:19:30 | mock-ups from from printful and they |
| 00:19:28 | 00:19:31 | kind of lose the brand a little bit |
| 00:19:30 | 00:19:33 | right I think a lot of these shirts are |
| 00:19:31 | 00:19:35 | really general type stuff I think 25 |
| 00:19:33 | 00:19:37 | dollars think let's just click into this |
| 00:19:35 | 00:19:39 | shirt right here this store is also a |
| 00:19:37 | 00:19:40 | little bit slow not sure if it's like a |
| 00:19:39 | 00:19:43 | theme issue but like I just click that |
| 00:19:40 | 00:19:45 | button and it's taking you know quite a |
| 00:19:43 | 00:19:46 | while to load up and I know it's not my |
| 00:19:45 | 00:19:47 | internet because we've been zipping |
| 00:19:46 | 00:19:50 | around to a whole bunch of different |
| 00:19:47 | 00:19:52 | pages here no I think a shirt like this |
| 00:19:50 | 00:19:55 | is probably going to be pretty difficult |
| 00:19:52 | 00:19:57 | for you to sell mainly just be |
| 00:19:55 | 00:20:00 | it just has the living legend grandpa |
| 00:19:57 | 00:20:02 | right and it's you know let's look at |
| 00:20:00 | 00:20:04 | the price I think it's $25 it's X out of |
| 00:20:02 | 00:20:07 | this yeah $24.50 I think that's gonna be |
| 00:20:04 | 00:20:09 | a tough sell for you I think also to |
| 00:20:07 | 00:20:11 | having this many product images on your |
| 00:20:09 | 00:20:13 | store there's really no need to add all |
| 00:20:11 | 00:20:15 | these different colors like I typically |
| 00:20:13 | 00:20:17 | pick four to five colors of an item and |
| 00:20:15 | 00:20:18 | only sell those in terms of branding |
| 00:20:17 | 00:20:20 | again you put a ton of effort into your |
| 00:20:18 | 00:20:22 | homepage really making sure that people |
| 00:20:20 | 00:20:24 | were aware this was a family values type |
| 00:20:22 | 00:20:26 | store and on your on your product page |
| 00:20:24 | 00:20:27 | here there's none of that so take a look |
| 00:20:26 | 00:20:29 | at your description and see if you can |
| 00:20:27 | 00:20:30 | add images in your description here or |
| 00:20:29 | 00:20:32 | just a little bit of a description about |
| 00:20:30 | 00:20:34 | what your brand is actually all about |
| 00:20:32 | 00:20:37 | that might help you just a little bit |
| 00:20:34 | 00:20:38 | alright guys so that was the last store |
| 00:20:37 | 00:20:40 | hopefully you guys did enjoy this video |
| 00:20:38 | 00:20:43 | and like I said if I did review your |
| 00:20:40 | 00:20:45 | store please don't be offended I'm just |
| 00:20:43 | 00:20:46 | trying to help I hope you guys like I |
| 00:20:45 | 00:20:48 | said enjoyed the video if you want to |
| 00:20:46 | 00:20:49 | check out my print-on-demand Facebook |
| 00:20:48 | 00:20:51 | group the link is down in the |
| 00:20:49 | 00:20:53 | description if you're not subscribed |
| 00:20:51 | 00:20:56 | please subscribe like the video comment |
| 00:20:53 | 00:20:59 | on it all that jazz and I will see you |
| 00:20:56 | 00:20:59 | guys in a later video thanks |
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