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Do NOT do this... Shopify Print On Demand Store Reviews (MISTAKES Beginners Make)

Published on: November 29 2022 by Joe Robert

Do NOT do this... Shopify Print On Demand Store Reviews (MISTAKES Beginners Make)

The above is a brief introduction to Do NOT do this... Shopify Print On Demand Store Reviews (MISTAKES Beginners Make).

Let's move on to the first section of Do NOT do this... Shopify Print On Demand Store Reviews (MISTAKES Beginners Make)!

Do NOT do this... Shopify Print On Demand Store Reviews (MISTAKES Beginners Make)

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00:00:00 00:00:03 what's up guys Joe Robert here back
00:00:01 00:00:05 again with another print-on-demand video
00:00:03 00:00:08 and today I'm gonna be showing you guys
00:00:05 00:00:10 a whole bunch of Shopify stores that
00:00:08 00:00:12 people posted inside of my Facebook
00:00:10 00:00:14 group basically throughout this video I
00:00:12 00:00:17 will be reviewing actual print-on-demand
00:00:14 00:00:19 stores and breaking down some of the key
00:00:17 00:00:21 things that you need to make sure that
00:00:19 00:00:22 you are doing on your store in order to
00:00:21 00:00:26 make more sales I'll jump right into the
00:00:22 00:00:26 video right after this
00:00:30 00:00:34 alright guys like I said my name is Joe
00:00:33 00:00:36 Robert if you guys are new to the
00:00:34 00:00:39 channel please hit the subscribe button
00:00:36 00:00:40 we post print-on-demand content every
00:00:39 00:00:42 single week and if you guys are brand
00:00:40 00:00:45 new and you want to learn how you can
00:00:42 00:00:46 access my free print-on-demand course to
00:00:45 00:00:47 help you get started
00:00:46 00:00:49 during this video I will tell you where
00:00:47 00:00:51 to find it so like I said a whole bunch
00:00:49 00:00:54 of people inside of my print-on-demand
00:00:51 00:00:56 Facebook group submitted their stores to
00:00:54 00:00:58 me to review for this video and we're
00:00:56 00:01:00 gonna be spending a ton of time on my
00:00:58 00:01:02 computer in a few seconds where I'm
00:01:00 00:01:03 going to be breaking down a whole bunch
00:01:02 00:01:06 of different stores and then
00:01:03 00:01:08 periodically through the video I will be
00:01:06 00:01:10 coming back to the camera to just give
00:01:08 00:01:12 you a few tips on how you should be
00:01:10 00:01:14 setting up your store alright guys so
00:01:12 00:01:15 here is the post inside of my facebook
00:01:14 00:01:18 group that I made where I was telling
00:01:15 00:01:19 people to share their story URLs and as
00:01:18 00:01:21 you can see we got a whole bunch of
00:01:19 00:01:23 responses here so we're gonna go through
00:01:21 00:01:25 about 10 of these on this video today
00:01:23 00:01:27 and hopefully by watching this if I
00:01:25 00:01:29 review your store please don't take it
00:01:27 00:01:30 personal but hopefully you will be able
00:01:29 00:01:33 to get something out of it and make some
00:01:30 00:01:34 improvements alright guys so here is the
00:01:33 00:01:36 first store and you can see that they're
00:01:34 00:01:39 using this discount wheel right here I
00:01:36 00:01:40 would recommend putting your logo on
00:01:39 00:01:42 this or doing something like that you
00:01:40 00:01:44 can really customize this wheel to make
00:01:42 00:01:46 it look really nice if you guys don't
00:01:44 00:01:47 know what this app is it's basically
00:01:46 00:01:49 just a discount app or someone enters
00:01:47 00:01:51 their name and their email address and
00:01:49 00:01:52 they're gonna get a 20% off code to shop
00:01:51 00:01:55 on your store in addition to that it
00:01:52 00:01:56 looks like it is a llama pride store
00:01:55 00:01:58 they got some llama socks some llama
00:01:56 00:02:00 leggings and stuff like that I think
00:01:58 00:02:03 overall your homepage here
00:02:00 00:02:05 is lacking just a little bit of brand it
00:02:03 00:02:08 kinda seems a little bit generic here
00:02:05 00:02:11 let's just jump into one of the products
00:02:08 00:02:14 that they have on the store I think $29
00:02:11 00:02:16 for a t-shirt is probably a little bit
00:02:14 00:02:19 expensive and I think this description
00:02:16 00:02:20 here I would really try and think of a
00:02:19 00:02:22 way that you can make this a little bit
00:02:20 00:02:25 more branded this is just the regular
00:02:22 00:02:27 description from the print-on-demand app
00:02:25 00:02:29 and by adding this in here you're really
00:02:27 00:02:31 not putting any effort into your product
00:02:29 00:02:32 page and your buyers are going to sense
00:02:31 00:02:34 that it's a little bit of a generic
00:02:32 00:02:36 store and here is your first tip one of
00:02:34 00:02:37 the things that you want to make sure
00:02:36 00:02:40 that you do on your store is that you
00:02:37 00:02:41 include some sort of social proof now
00:02:40 00:02:44 social proof could be anything from
00:02:41 00:02:47 reviews or simply just verifying that
00:02:44 00:02:49 you exist somewhere on the internet
00:02:47 00:02:50 besides on your store showing some
00:02:49 00:02:52 pictures on the screen right now of some
00:02:50 00:02:54 stores that have done a really nice job
00:02:52 00:02:56 at capturing reviews but if you are
00:02:54 00:02:58 basically brand new and you don't have
00:02:56 00:03:00 any sales you are going to take a
00:02:58 00:03:02 different approach to try and get social
00:03:00 00:03:04 proof on your store one thing you could
00:03:02 00:03:06 do is if you have an Instagram account
00:03:04 00:03:08 or a Facebook account for your store you
00:03:06 00:03:10 can link those and showcase them
00:03:08 00:03:12 somewhere on your product pages or on
00:03:10 00:03:14 your home pages and that will show your
00:03:12 00:03:16 potential customers that you are in fact
00:03:14 00:03:18 a real business here is the second store
00:03:16 00:03:19 it does look like it's in Spanish so
00:03:18 00:03:21 we're gonna do our best to sort of
00:03:19 00:03:23 understand some of it does seem like
00:03:21 00:03:24 it's a little bit of a general store I'm
00:03:23 00:03:26 not really sure what the niches are
00:03:24 00:03:29 mainly just because I can't really read
00:03:26 00:03:30 Spanish but we're gonna look at it
00:03:29 00:03:32 anyways the home page
00:03:30 00:03:34 honestly this is lacking a lot of brand
00:03:32 00:03:36 not to me I think your logo is
00:03:34 00:03:38 definitely sleek I really like black
00:03:36 00:03:41 logos that are just text-based maybe
00:03:38 00:03:43 some icons in there as well I think you
00:03:41 00:03:46 did a really nice job with the logo here
00:03:43 00:03:48 I love how you changed the fonts as well
00:03:46 00:03:50 a lot of times when people make a store
00:03:48 00:03:51 they don't do anything with fonts and
00:03:50 00:03:53 you know colors and stuff I can see that
00:03:51 00:03:54 you have a little bit of a color scheme
00:03:53 00:03:56 going on here as you can see on the
00:03:54 00:03:58 bottom here all these icons are light
00:03:56 00:04:00 blue so are the buttons it looks really
00:03:58 00:04:01 nice when you do stuff like that here's
00:04:00 00:04:02 one of the product pages again I think
00:04:01 00:04:04 you could add a little bit more here I
00:04:02 00:04:06 think this trust badge that you have
00:04:04 00:04:08 here is a little bit generic you did
00:04:06 00:04:10 change the color to match your color
00:04:08 00:04:11 scheme but I think overall this
00:04:10 00:04:13 description here while I can't read it
00:04:11 00:04:15 it does seem pretty basic and it looks
00:04:13 00:04:16 like it's just straight from the print
00:04:15 00:04:18 on the man app by editing your
00:04:16 00:04:21 descriptions on putting things in there
00:04:18 00:04:22 that are going to show value or maybe
00:04:21 00:04:24 even adding more product images to your
00:04:22 00:04:26 description you're going to make your
00:04:24 00:04:28 product page seem a lot more branded
00:04:26 00:04:30 and if you're running Facebook ads that
00:04:28 00:04:32 is where someone is actually going to be
00:04:30 00:04:34 landing when they click your ad so you
00:04:32 00:04:37 want to make sure that you put the most
00:04:34 00:04:38 effort possible into branding that page
00:04:37 00:04:40 because if you don't it's just going to
00:04:38 00:04:42 seem super generic and you might risk
00:04:40 00:04:43 someone leaving the store and not
00:04:42 00:04:46 completing their purchase all right
00:04:43 00:04:49 here's another store this little signup
00:04:46 00:04:49 thing here to me this is a little bit
00:04:49 00:04:51 basic
00:04:49 00:04:53 I don't not gonna say this is a bad
00:04:51 00:04:54 thing to do but I you know the amount of
00:04:53 00:04:57 people that are actually gonna put in
00:04:54 00:04:58 their email here not in exchange for any
00:04:57 00:04:59 sort of immediate discount or anything
00:04:58 00:05:01 like that they're probably not going to
00:04:59 00:05:03 do it one thing that I like that you did
00:05:01 00:05:05 here now if I just switch back to this
00:05:03 00:05:07 other thing here this other slideshow
00:05:05 00:05:09 says that they have eco-friendly
00:05:07 00:05:11 clothing which is a huge thing to do if
00:05:09 00:05:13 you're selling in the vegan nice you
00:05:11 00:05:16 need to make sure that the clothing you
00:05:13 00:05:17 offer is eco-friendly because those
00:05:16 00:05:19 people while they're super passionate
00:05:17 00:05:22 they only want to buy stuff that is
00:05:19 00:05:23 going to be vegan itself right they
00:05:22 00:05:25 don't want to buy anything that could
00:05:23 00:05:27 harm animals or harm the environment so
00:05:25 00:05:29 by doing that you are leaps ahead of
00:05:27 00:05:31 anyone else who is selling inside of
00:05:29 00:05:32 this niche as we scroll down through
00:05:31 00:05:34 your store now it definitely does seem
00:05:32 00:05:36 like you have a pretty good brand going
00:05:34 00:05:38 here I like all the playset mock-ups on
00:05:36 00:05:40 here I like the kids collection I think
00:05:38 00:05:41 you've done a really nice job at tying
00:05:40 00:05:43 everything together now the only thing
00:05:41 00:05:46 that just threw me off a little bit is I
00:05:43 00:05:47 think that this blue header down here
00:05:46 00:05:50 with the green text doesn't really go
00:05:47 00:05:51 with the rest of the store as you can
00:05:50 00:05:53 see the rest of the store is kind of
00:05:51 00:05:55 dark they have a yellow button here the
00:05:53 00:05:57 white text on the top like I might just
00:05:55 00:05:58 change this down here I think this looks
00:05:57 00:06:00 a little a little off and doesn't really
00:05:58 00:06:02 go with the flow of the store that you
00:06:00 00:06:03 have set up the second tip I have for
00:06:02 00:06:06 you is that you want to make sure that
00:06:03 00:06:08 your user experience on your store is
00:06:06 00:06:11 optimized for mobile now a lot of people
00:06:08 00:06:12 build their stores on a computer and
00:06:11 00:06:14 they don't pay too much attention to how
00:06:12 00:06:17 it looks on mobile I want to introduce
00:06:14 00:06:19 you to a concept called the top of the
00:06:17 00:06:21 fold this is basically a term that is
00:06:19 00:06:23 used to describe what the customer is
00:06:21 00:06:25 going to see as soon as your landing
00:06:23 00:06:27 page loads on their phone basically just
00:06:25 00:06:29 refers to everything that they're going
00:06:27 00:06:31 to see without having to scroll on your
00:06:29 00:06:33 page this part of your store is super
00:06:31 00:06:35 important you want to make sure that
00:06:33 00:06:37 they can clearly see your logo they can
00:06:35 00:06:37 clearly see your product image the price
00:06:37 00:06:40 and your ad
00:06:37 00:06:42 Cart button now some themes are not
00:06:40 00:06:44 going to allow for this which is fine
00:06:42 00:06:46 but you want to do your best to include
00:06:44 00:06:48 as much of that stuff in the top of the
00:06:46 00:06:50 fold as possible to optimize for
00:06:48 00:06:52 purchases all right at this store I like
00:06:50 00:06:54 this logo I think this logo is pretty
00:06:52 00:06:56 funny obviously this seems a little bit
00:06:54 00:06:58 like a meme shirt I think that this is a
00:06:56 00:06:59 really cool play this design right here
00:06:58 00:07:03 I think this is a really cool play on
00:06:59 00:07:05 the antisocial social club and obviously
00:07:03 00:07:07 anti care and social club is something
00:07:05 00:07:10 that's funny I think that 3299 for a
00:07:07 00:07:11 t-shirt might be a little bit too much I
00:07:10 00:07:14 think you know some of the other
00:07:11 00:07:16 products that you here have here are all
00:07:14 00:07:19 pretty much pretty basic like meme stuff
00:07:16 00:07:20 but I think like I said for $32.99 if we
00:07:19 00:07:22 just kind of look at all six of the tees
00:07:20 00:07:24 that they have here I'm not sure that
00:07:22 00:07:26 people are actually going to spend $33
00:07:24 00:07:29 on a t-shirt alright here is a store
00:07:26 00:07:30 called Soho clan I don't love this
00:07:29 00:07:33 header now it just seems a little bit
00:07:30 00:07:34 too big to me now as we scroll down they
00:07:33 00:07:36 have a little bit of a blurb here it
00:07:34 00:07:38 says we are designers who moved to New
00:07:36 00:07:40 York City and fell in love with these
00:07:38 00:07:41 very things that make New York such a
00:07:40 00:07:43 wonderful place to live it is important
00:07:41 00:07:45 for us to express our feelings of love
00:07:43 00:07:46 and adoration for this great city what
00:07:45 00:07:48 it has to offer which is why we started
00:07:46 00:07:52 this apparel company I think sometimes
00:07:48 00:07:54 people make about us sentences and
00:07:52 00:07:56 paragraphs like that and it's honestly
00:07:54 00:07:58 just a little bit corny I think you know
00:07:56 00:08:00 if you're creating like a New York brand
00:07:58 00:08:03 like give it a New York Flair like this
00:08:00 00:08:04 is like really written really proper and
00:08:03 00:08:06 it sounds like it's straight out of an
00:08:04 00:08:07 English novel like maybe give it some
00:08:06 00:08:10 sort of flair I try to think of ways to
00:08:07 00:08:13 make things sound a little bit more
00:08:10 00:08:14 casual and not so proper and you know
00:08:13 00:08:16 like a presidential speech or something
00:08:14 00:08:18 like that I'm not sure what this is
00:08:16 00:08:20 right here it says error validating
00:08:18 00:08:21 access token session has expired I'm not
00:08:20 00:08:23 sure if you have something going on with
00:08:21 00:08:24 your code wear that you wear this is
00:08:23 00:08:26 showing up but I would definitely look
00:08:24 00:08:27 into this to figure out why this is
00:08:26 00:08:28 popping up if someone happened to see
00:08:27 00:08:31 that there's a chance that they could
00:08:28 00:08:33 think that the browser is not safe for
00:08:31 00:08:34 the site is not secure or something like
00:08:33 00:08:35 that so I would take a look at that and
00:08:34 00:08:37 see why that's popping up another thing
00:08:35 00:08:38 you can see here on the product page I
00:08:37 00:08:41 think like product titles like this that
00:08:38 00:08:43 are a little bit long it says best men's
00:08:41 00:08:44 long-sleeved fitted crew 2020 I think
00:08:43 00:08:46 that's a little bit long I think you
00:08:44 00:08:48 could probably just take out the words
00:08:46 00:08:50 best men's and then just do long-sleeve
00:08:48 00:08:51 fitted crew no I think that would work
00:08:50 00:08:52 just fine
00:08:51 00:08:55 now the third tip that I want to give
00:08:52 00:08:58 you guys inside this video is how to
00:08:55 00:09:00 create urgency on your store see most
00:08:58 00:09:02 people actually get this one wrong they
00:09:00 00:09:04 do a lot of crazy countdown timers or
00:09:02 00:09:07 you know something on the page that says
00:09:04 00:09:08 2,000 people are currently viewing this
00:09:07 00:09:10 item and you don't want to do that right
00:09:08 00:09:12 most customers as they're scrolling
00:09:10 00:09:14 online and they see that stuff they're
00:09:12 00:09:16 going to realize that it is not real and
00:09:14 00:09:18 that it's a scam by putting some of that
00:09:16 00:09:19 stuff on your store it's not going to
00:09:18 00:09:22 seem legit and you're probably going to
00:09:19 00:09:23 turn more people away than you are going
00:09:22 00:09:25 to be getting them to buy from you what
00:09:23 00:09:28 I would suggest is making some sort of a
00:09:25 00:09:29 discount that expires based on some sort
00:09:28 00:09:30 of current event throughout the year
00:09:29 00:09:32 there are literally dozens of holidays
00:09:30 00:09:34 you could do a Memorial Day sale or
00:09:32 00:09:36 simply just something like a weekend
00:09:34 00:09:38 blowout sale on your store somewhere
00:09:36 00:09:40 simply just post a discount code and say
00:09:38 00:09:41 that it expires on Sunday and then on
00:09:40 00:09:43 Sunday go in there and figure out a new
00:09:41 00:09:45 way to set up a new discount code that
00:09:43 00:09:47 is tied to a day of the week or to
00:09:45 00:09:49 another holiday or something like that
00:09:47 00:09:51 that is falling in the next week
00:09:49 00:09:52 by including urgency on your store
00:09:51 00:09:54 you're going to make people feel like
00:09:52 00:09:56 they are getting a great deal and by
00:09:54 00:09:58 doing it in a way that's not seeming
00:09:56 00:10:00 like a scam you're going to capture more
00:09:58 00:10:01 customers when they visit your store
00:10:00 00:10:02 alright so here's another store the
00:10:01 00:10:04 header is a little bit bizarre we got
00:10:02 00:10:05 the menu down at the bottom in this
00:10:04 00:10:07 image here I'm sure it looks a little
00:10:05 00:10:09 bit different on a mobile view which is
00:10:07 00:10:11 fine one thing that I saw in the store
00:10:09 00:10:13 that I think is really neat is all of
00:10:11 00:10:15 this social proof down here now this
00:10:13 00:10:17 person is using an app called Luke's to
00:10:15 00:10:19 do this it's L oox you can go into the
00:10:17 00:10:20 Shopify app store to find it basically
00:10:19 00:10:22 what it does is when someone buys
00:10:20 00:10:25 something from you it's going to send
00:10:22 00:10:28 them an email in exchange for a discount
00:10:25 00:10:29 code to leave a review for the store and
00:10:28 00:10:31 this is a really great way to capture
00:10:29 00:10:33 social proof especially if you're just
00:10:31 00:10:34 starting out getting social proof on
00:10:33 00:10:36 your store is gonna be a huge
00:10:34 00:10:38 game-changer for you because it's going
00:10:36 00:10:40 to show people that are coming on your
00:10:38 00:10:42 store that other people are buying one
00:10:40 00:10:44 thing about consumers is nobody likes to
00:10:42 00:10:46 go first right nobody wants to be the
00:10:44 00:10:47 first one to try a new product and if
00:10:46 00:10:49 you can have you know some sort of
00:10:47 00:10:51 social proof on your store that shows
00:10:49 00:10:53 that other people are engaging with your
00:10:51 00:10:55 business that's going to help you a lot
00:10:53 00:10:57 at capturing new customers that may have
00:10:55 00:10:58 never seen your business before now at
00:10:57 00:11:00 the beginning of the video I told you
00:10:58 00:11:02 guys that I have a free print-on-demand
00:11:00 00:11:03 course that will basically teach you
00:11:02 00:11:05 everything
00:11:03 00:11:06 - no - open your print-on-demand store
00:11:05 00:11:09 and i'm putting on the screen right now
00:11:06 00:11:11 this is inside of my Facebook group if
00:11:09 00:11:13 you simply just go to my Facebook group
00:11:11 00:11:14 and go to the pinned announcement post
00:11:13 00:11:16 you will see the link there you can
00:11:14 00:11:18 click the link and sign up for free and
00:11:16 00:11:20 get immediate access to all of the video
00:11:18 00:11:23 training all right here is another store
00:11:20 00:11:26 this is called DM Auto Parts it looks
00:11:23 00:11:28 like it is a store for people that like
00:11:26 00:11:30 cars which is cool I think this is a
00:11:28 00:11:32 really cool shirt I'm not really into
00:11:30 00:11:33 cars but I think this is funny I think
00:11:32 00:11:35 that people in this nation might get a
00:11:33 00:11:38 kick out of it one thing that I see
00:11:35 00:11:40 people do a lot though right is this
00:11:38 00:11:42 store is for people that love cars right
00:11:40 00:11:43 they love that they have to love cars a
00:11:42 00:11:46 lot to be able to buy this stuff right
00:11:43 00:11:48 and this mock-up right here is from
00:11:46 00:11:51 printful right to me that looks like a
00:11:48 00:11:54 17 year old little boy and it's probably
00:11:51 00:11:55 not the great mock-up choice for this
00:11:54 00:11:56 type of product obviously you can see
00:11:55 00:11:58 that on some of these other ones they
00:11:56 00:12:00 have some better ones like see the
00:11:58 00:12:02 difference between this and this like I
00:12:00 00:12:03 honestly would just remove this mock-up
00:12:02 00:12:05 from your store one of the biggest
00:12:03 00:12:08 things that brand new store owners and
00:12:05 00:12:10 print-on-demand brand owners do and it's
00:12:08 00:12:12 a big mistake is they don't look for
00:12:10 00:12:14 ways to really make their store look
00:12:12 00:12:16 like an authority inside their niche you
00:12:14 00:12:17 can do that easily by writing your
00:12:16 00:12:19 descriptions in ways that are going to
00:12:17 00:12:21 resonate with the niche you can also
00:12:19 00:12:23 make sure that you're using product
00:12:21 00:12:25 images that are going to be showing
00:12:23 00:12:26 people that could potentially actually
00:12:25 00:12:28 buy the products like that example that
00:12:26 00:12:29 I just showed you and by doing that your
00:12:28 00:12:31 brand is going to appear much more
00:12:29 00:12:33 legitimate all right here's another
00:12:31 00:12:35 store here I like this newsletter mainly
00:12:33 00:12:36 because you're offering 20% off which is
00:12:35 00:12:38 a good thing to do if anybody is doing
00:12:36 00:12:41 any sort of newsletter or any sort of
00:12:38 00:12:42 opt-in pop-up where someone lands on the
00:12:41 00:12:44 store and they're asked to either put in
00:12:42 00:12:45 their phone number or their email
00:12:44 00:12:47 address you've got to offer them
00:12:45 00:12:49 something in exchange in the world of
00:12:47 00:12:51 e-commerce and online business in
00:12:49 00:12:53 general that is called an ethical bribe
00:12:51 00:12:55 where you're bribing someone to give you
00:12:53 00:12:57 some information in exchange for some
00:12:55 00:12:59 sort of a deal or something of value
00:12:57 00:13:01 alright here is another one called pure
00:12:59 00:13:02 fit apparel and just right off the bat
00:13:01 00:13:04 this store looks great I think this
00:13:02 00:13:06 header looks really really sleek I think
00:13:04 00:13:07 this mock-up here looks good as well I
00:13:06 00:13:10 think you've done a nice job with your
00:13:07 00:13:12 logo making it really snit making it
00:13:10 00:13:14 really sleek let's just kind of scroll
00:13:12 00:13:16 through and see how they did on the rest
00:13:14 00:13:19 of it one thing that I will
00:13:16 00:13:20 say right is a lot of times when let me
00:13:19 00:13:23 just click out of this all the times
00:13:20 00:13:26 when people start a print-on-demand
00:13:23 00:13:27 company they do this right and while
00:13:26 00:13:29 this store looks great right the store
00:13:27 00:13:31 looks great all of the mock-ups look
00:13:29 00:13:33 really clear they look real a lot of
00:13:31 00:13:35 times when people use mock-ups like this
00:13:33 00:13:36 they don't look real these ones look so
00:13:35 00:13:38 real that I wonder if they actually took
00:13:36 00:13:40 these photos themselves I'm sure they
00:13:38 00:13:41 didn't but they look it looks really
00:13:40 00:13:44 good but one thing that this person is
00:13:41 00:13:46 doing is they've started a brand around
00:13:44 00:13:49 a logo right they're basically trying to
00:13:46 00:13:51 start their own fitness brand for
00:13:49 00:13:52 clothing and they've called it pure fit
00:13:51 00:13:54 and they have this nice little logo that
00:13:52 00:13:55 goes on the shirt and while everything
00:13:54 00:13:58 looks great
00:13:55 00:14:00 honestly for print-on-demand the
00:13:58 00:14:02 quickest way to success is to tap into
00:14:00 00:14:04 someone's emotion and you do that by
00:14:02 00:14:06 choosing a really passionate niche and
00:14:04 00:14:08 then representing it in a design what
00:14:06 00:14:10 this person has done is they've simply
00:14:08 00:14:11 just created a logo within the fitness
00:14:10 00:14:13 niche and they've created their own line
00:14:11 00:14:15 of clothing that is a strategy that you
00:14:13 00:14:16 can certainly explore but it's not
00:14:15 00:14:17 something that I would recommend for
00:14:16 00:14:20 print-on-demand
00:14:17 00:14:22 mainly because print-on-demand clothing
00:14:20 00:14:25 in general is typically a little bit
00:14:22 00:14:26 lower quality it's not going to be
00:14:25 00:14:28 soaked screen-printed or anything like
00:14:26 00:14:31 this like honestly a direct to garment
00:14:28 00:14:33 hoody like this now with a black print
00:14:31 00:14:34 on it when someone receives that they're
00:14:33 00:14:36 not going to view your product as
00:14:34 00:14:38 high-end they're going to view it as a
00:14:36 00:14:40 thirty to fifty dollar hoodie that they
00:14:38 00:14:42 would buy in the mall from someone
00:14:40 00:14:44 printing on designs on it at a kiosk
00:14:42 00:14:46 another thing too is it's going to be
00:14:44 00:14:48 very difficult in my opinion for you to
00:14:46 00:14:50 actually scale this brand up I'm curious
00:14:48 00:14:52 the person who store this as I'm curious
00:14:50 00:14:53 how things are going but like I said for
00:14:52 00:14:55 the most part a big mistake that I see
00:14:53 00:14:57 people make with print-on-demand
00:14:55 00:14:59 is they create a clothing line and they
00:14:57 00:15:00 base it around a logo and they you know
00:14:59 00:15:01 attempt to run Facebook ads and show
00:15:00 00:15:04 their brand to people that I've never
00:15:01 00:15:05 seen them before I hope to make a bunch
00:15:04 00:15:07 of sales what we'll do is we'll click
00:15:05 00:15:08 into their Instagram account here I'm
00:15:07 00:15:11 just curious how many followers they
00:15:08 00:15:14 have on it they do have 21 point 5
00:15:11 00:15:15 thousand followers I may be standing
00:15:14 00:15:18 corrected because this was the strategy
00:15:15 00:15:20 I was actually going to recommend if you
00:15:18 00:15:22 are building any sort of apparel brand
00:15:20 00:15:24 for print-on-demand and you're basing it
00:15:22 00:15:26 on a logo okay you need to make sure
00:15:24 00:15:28 that you're building a brand online not
00:15:26 00:15:29 just you know building your store and
00:15:28 00:15:31 then running Facebook Ads to
00:15:29 00:15:32 traffic li you need to make sure that
00:15:31 00:15:35 you're doing whatever this person is
00:15:32 00:15:36 doing so I'm glad that this person is
00:15:35 00:15:37 doing this and you know I do take back a
00:15:36 00:15:40 little bit of what I said
00:15:37 00:15:42 about it it looks like they have 21,000
00:15:40 00:15:43 followers they only have nine posts on
00:15:42 00:15:45 here which is a little bizarre to me I'm
00:15:43 00:15:48 not sure if you bought these followers
00:15:45 00:15:49 or not now that I'm looking at the
00:15:48 00:15:51 different posts you know they don't
00:15:49 00:15:53 really have any likes on them so maybe
00:15:51 00:15:54 you did buy these followers and if you
00:15:53 00:15:56 did you know I guess it makes your brand
00:15:54 00:15:58 appear a little bit more legitimate but
00:15:56 00:16:00 you know your posts on here don't have
00:15:58 00:16:03 any like so it might look a little bit
00:16:00 00:16:04 off to people but either way I think
00:16:03 00:16:05 that everything looks sleek I just think
00:16:04 00:16:07 you're gonna have a little bit of tough
00:16:05 00:16:09 time making this actually work alright
00:16:07 00:16:11 here is another store called Jurassic
00:16:09 00:16:13 shirt looks like it's a store for people
00:16:11 00:16:15 that like dinosaurs which is definitely
00:16:13 00:16:17 pretty neat I think that your choices of
00:16:15 00:16:19 mock-ups here you know I don't not sure
00:16:17 00:16:21 that these types of people are really
00:16:19 00:16:22 into dinosaurs like these people look
00:16:21 00:16:24 like they just came from the gym or
00:16:22 00:16:25 something and should probably be on the
00:16:24 00:16:27 previous store that we just reviewed I
00:16:25 00:16:29 think you know if you're gonna create a
00:16:27 00:16:31 store like this for t-shirts and
00:16:29 00:16:33 dinosaurs stuff you know you might want
00:16:31 00:16:35 to stik to mock-ups I like this here or
00:16:33 00:16:37 maybe even just aim it at children but I
00:16:35 00:16:38 think for the most part you know this
00:16:37 00:16:39 kind of looks like a street where a
00:16:38 00:16:40 brand with the mock-ups that you're
00:16:39 00:16:43 using here and I'm not sure that your
00:16:40 00:16:46 target audience is actually going to
00:16:43 00:16:48 resonate with that alright so here's
00:16:46 00:16:51 another store that is shouting out co
00:16:48 00:16:54 vid 19 delays again I think there's
00:16:51 00:16:56 probably better ways to to word this
00:16:54 00:16:58 especially making it the first thing
00:16:56 00:17:00 that someone sees it says currently
00:16:58 00:17:01 worst case scenario is 6 weeks like I'm
00:17:00 00:17:04 not sure that that's a great place to
00:17:01 00:17:05 put that there's probably some better
00:17:04 00:17:07 ways that you could write that as well
00:17:05 00:17:09 but we're gonna X out of this and check
00:17:07 00:17:11 out the actual store so this this header
00:17:09 00:17:12 I'm not sure if it's supposed to look
00:17:11 00:17:15 like this but this is everything seems
00:17:12 00:17:16 like it's way too big for desktop at
00:17:15 00:17:18 least I'm not sure if it's gonna look a
00:17:16 00:17:19 lot better on a mobile device but on
00:17:18 00:17:21 desktop I don't think it looks that
00:17:19 00:17:23 great coming down a little bit I do like
00:17:21 00:17:24 your mock-ups I think that you've done a
00:17:23 00:17:26 nice job at making sure that your
00:17:24 00:17:28 mock-ups actually represent the people
00:17:26 00:17:31 that you're trying to target so nice job
00:17:28 00:17:33 with that but again I just don't see too
00:17:31 00:17:35 much actual branding it does look like
00:17:33 00:17:38 some of these photos our photos that you
00:17:35 00:17:41 took yourself so I'm not sure if you
00:17:38 00:17:43 actually have a real brand going in your
00:17:41 00:17:45 you know in your area see if we can find
00:17:43 00:17:48 any information yeah gallery and events
00:17:45 00:17:51 so it does seem like this is a store for
00:17:48 00:17:52 a real place right like it says book the
00:17:51 00:17:54 art where gallery like I would try to
00:17:52 00:17:57 just do a little bit more to explain
00:17:54 00:17:59 exactly what it is you do on here and
00:17:57 00:18:01 says we are creative is rising together
00:17:59 00:18:02 and stuff like that like I would just do
00:18:01 00:18:05 a little bit more to explain what you
00:18:02 00:18:06 actually do maybe show a lot more real
00:18:05 00:18:08 photos like I like these that these
00:18:06 00:18:10 mock-up type photos but like I think
00:18:08 00:18:11 these ones down here really help your
00:18:10 00:18:14 brand to seem legitimate because these
00:18:11 00:18:15 look like real photos that are you know
00:18:14 00:18:16 of real people they're almost candids
00:18:15 00:18:19 and that's definitely a nice touch to
00:18:16 00:18:21 the store alright here is a nother store
00:18:19 00:18:23 I think this logo right here is not
00:18:21 00:18:24 doing you many favors what I would have
00:18:23 00:18:26 done is taken out the blue background
00:18:24 00:18:28 and made the text black and then just
00:18:26 00:18:30 put it right on the homepage like that I
00:18:28 00:18:33 think as we scroll down it looks like
00:18:30 00:18:35 it's a family-type t-shirt nice that
00:18:33 00:18:37 they're trying to go after this coffee
00:18:35 00:18:39 mug is not doing you any favors because
00:18:37 00:18:41 you can't see the design on it so maybe
00:18:39 00:18:45 get a mock-up that you can actually see
00:18:41 00:18:46 the design I think you know this store
00:18:45 00:18:48 is very basic right they have a header
00:18:46 00:18:49 up here you have a mug and they have
00:18:48 00:18:51 t-shirts right will click on their
00:18:49 00:18:53 t-shirts and check them out you guys
00:18:51 00:18:54 already know my stance on t-shirts I
00:18:53 00:18:56 have some videos on my channel where I
00:18:54 00:18:58 tok about products you should never
00:18:56 00:18:59 sell and t-shirts are one of them
00:18:58 00:19:01 especially if you're using Facebook Ads
00:18:59 00:19:03 because it's going to be very difficult
00:19:01 00:19:04 for you to be profitable and if you want
00:19:03 00:19:07 to check out those videos where I sort
00:19:04 00:19:08 of break down the math of it you can
00:19:07 00:19:10 maybe I'll put the link down in the
00:19:08 00:19:11 description so here is one of their
00:19:10 00:19:13 collection pages and one thing that I
00:19:11 00:19:16 just notiked is on their home page right
00:19:13 00:19:18 they had a lot of branding that had to
00:19:16 00:19:20 do with families right they had the mom
00:19:18 00:19:22 and the dad with the kid in the in the
00:19:20 00:19:24 van and on their collection page here
00:19:22 00:19:25 they don't have any of that right
00:19:24 00:19:28 they're just using those little boy
00:19:25 00:19:30 mock-ups from from printful and they
00:19:28 00:19:31 kind of lose the brand a little bit
00:19:30 00:19:33 right I think a lot of these shirts are
00:19:31 00:19:35 really general type stuff I think 25
00:19:33 00:19:37 dollars think let's just click into this
00:19:35 00:19:39 shirt right here this store is also a
00:19:37 00:19:40 little bit slow not sure if it's like a
00:19:39 00:19:43 theme issue but like I just click that
00:19:40 00:19:45 button and it's taking you know quite a
00:19:43 00:19:46 while to load up and I know it's not my
00:19:45 00:19:47 internet because we've been zipping
00:19:46 00:19:50 around to a whole bunch of different
00:19:47 00:19:52 pages here no I think a shirt like this
00:19:50 00:19:55 is probably going to be pretty difficult
00:19:52 00:19:57 for you to sell mainly just be
00:19:55 00:20:00 it just has the living legend grandpa
00:19:57 00:20:02 right and it's you know let's look at
00:20:00 00:20:04 the price I think it's $25 it's X out of
00:20:02 00:20:07 this yeah $24.50 I think that's gonna be
00:20:04 00:20:09 a tough sell for you I think also to
00:20:07 00:20:11 having this many product images on your
00:20:09 00:20:13 store there's really no need to add all
00:20:11 00:20:15 these different colors like I typically
00:20:13 00:20:17 pick four to five colors of an item and
00:20:15 00:20:18 only sell those in terms of branding
00:20:17 00:20:20 again you put a ton of effort into your
00:20:18 00:20:22 homepage really making sure that people
00:20:20 00:20:24 were aware this was a family values type
00:20:22 00:20:26 store and on your on your product page
00:20:24 00:20:27 here there's none of that so take a look
00:20:26 00:20:29 at your description and see if you can
00:20:27 00:20:30 add images in your description here or
00:20:29 00:20:32 just a little bit of a description about
00:20:30 00:20:34 what your brand is actually all about
00:20:32 00:20:37 that might help you just a little bit
00:20:34 00:20:38 alright guys so that was the last store
00:20:37 00:20:40 hopefully you guys did enjoy this video
00:20:38 00:20:43 and like I said if I did review your
00:20:40 00:20:45 store please don't be offended I'm just
00:20:43 00:20:46 trying to help I hope you guys like I
00:20:45 00:20:48 said enjoyed the video if you want to
00:20:46 00:20:49 check out my print-on-demand Facebook
00:20:48 00:20:51 group the link is down in the
00:20:49 00:20:53 description if you're not subscribed
00:20:51 00:20:56 please subscribe like the video comment
00:20:53 00:20:59 on it all that jazz and I will see you
00:20:56 00:20:59 guys in a later video thanks

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