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Do ONE Product Shopify Stores REALLY WORK? | One Product Dropshipping Store Review (PRICELESS)

Published on: November 27 2022 by Peter Pru - Ecommerce Empire Builders

Do ONE Product Shopify Stores REALLY WORK? | One Product Dropshipping Store Review (PRICELESS)

Do ONE Product Shopify Stores REALLY WORK? | One Product Dropshipping Store Review (PRICELESS)

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00:00:00 00:00:02 you know what's going on guys welcome
00:00:01 00:00:04 back to another episode on the
00:00:02 00:00:06 e-commerce Empire Builder so I'm here in
00:00:04 00:00:08 beautiful Dubai at the Four Seasons and
00:00:06 00:00:10 we're working here in the conference
00:00:08 00:00:12 room as you guys can tell and I was just
00:00:10 00:00:14 going through my Instagram direct
00:00:12 00:00:17 messages and one of you guys actually
00:00:14 00:00:19 messaged me your your your Shopify store
00:00:17 00:00:20 right here so I figured you know I was
00:00:19 00:00:22 just starting to tok about it with Ali
00:00:20 00:00:24 here I played good hey this would be
00:00:22 00:00:26 perfect let's turn these cameras on and
00:00:24 00:00:27 review it together so everybody here on
00:00:26 00:00:38 the e-commerce Empire builders gets
00:00:27 00:00:39 massive value from it now if this is
00:00:38 00:00:41 your first time watching the e-commerce
00:00:39 00:00:42 Empire builders make sure you hit that
00:00:41 00:00:43 like button make sure you hit that
00:00:42 00:00:44 subscribe button so you're notified
00:00:43 00:00:46 every Monday Wednesday Friday as we
00:00:44 00:00:47 release new content on the channel but
00:00:46 00:00:49 without further ado let's get right into
00:00:47 00:00:52 it this product right here that we're
00:00:49 00:00:54 reviewing is called the Phoenix gun that
00:00:52 00:00:56 my shop flies so the moment the first
00:00:54 00:00:58 thing I recommend you do right if you're
00:00:56 00:01:00 watching this is definitely get your own
00:00:58 00:01:02 domain right you have the Phoenix gun
00:01:00 00:01:04 dot my shop fight calm like fix it up
00:01:02 00:01:05 right just have it the Phoenix uncom
00:01:04 00:01:07 right
00:01:05 00:01:09 if the Phoenix gun calm isn't available
00:01:07 00:01:11 or I find something else that you can
00:01:09 00:01:12 build around this Phoenix word that
00:01:11 00:01:13 you're having that you're having right
00:01:12 00:01:15 Phoenix muscle goner
00:01:13 00:01:17 Phoenix massage gun calm or something
00:01:15 00:01:19 along those lines right I do like
00:01:17 00:01:22 immediately when I land on this page I
00:01:19 00:01:24 do like that you are you're focusing in
00:01:22 00:01:27 on one specific product and you're not
00:01:24 00:01:29 necessarily focusing on coding a
00:01:27 00:01:30 ridiculous amount of products on your
00:01:29 00:01:32 shop by Searcy that's actually a real
00:01:30 00:01:35 mistake that a lot of Shopify sellers
00:01:32 00:01:37 make is like they put so many products
00:01:35 00:01:39 on these stores that they lead to so
00:01:37 00:01:41 much distraction from their customers
00:01:39 00:01:43 right and it takes away from the core of
00:01:41 00:01:44 their business right now the core of
00:01:43 00:01:47 this business that I'm that from what I
00:01:44 00:01:48 see and very quickly see is hey they
00:01:47 00:01:50 they want to sell these massage guns
00:01:48 00:01:51 right that's what they want to sell
00:01:50 00:01:53 which is fantastik if you're doing a
00:01:51 00:01:55 great job there so 100% thumbs-up on
00:01:53 00:01:57 this domain definitely you want to
00:01:55 00:01:59 change now the one thing that I do
00:01:57 00:02:04 recommend that I don't see really here
00:01:59 00:02:06 is really a lot of like the who like
00:02:04 00:02:10 and by who I mean like real testimonials
00:02:06 00:02:11 okay so the who right is like who's this
00:02:10 00:02:14 for right because this kind of massage
00:02:11 00:02:16 gun could probably be marketed to people
00:02:14 00:02:19 that are bodybuilders you know you know
00:02:16 00:02:20 maybe a people that are runners and
00:02:19 00:02:22 different kinds of people in the fitness
00:02:20 00:02:23 space and maybe even people that aren't
00:02:22 00:02:26 in the fitness space can probably use
00:02:23 00:02:29 this specific product so you have some
00:02:26 00:02:30 good imagery showing body builders I
00:02:29 00:02:32 guess there are people that are athletik
00:02:30 00:02:35 in some way shape or form but these
00:02:32 00:02:37 images to me just are so sake right
00:02:35 00:02:38 there they're very very stok right
00:02:37 00:02:41 there and they're the same ones that you
00:02:38 00:02:43 have here and and here so my first
00:02:41 00:02:45 recommendation would be use some like
00:02:43 00:02:47 legit testimonial yeah I don't see any
00:02:45 00:02:48 testimonials one of the first things I
00:02:47 00:02:50 always tell people that join us or work
00:02:48 00:02:53 with us inside inner circle or the
00:02:50 00:02:55 Academy is like credibility is key right
00:02:53 00:02:57 like when people land on your page here
00:02:55 00:02:58 they've never heard from you they don't
00:02:57 00:03:00 know you they don't trust you Dan'l they
00:02:58 00:03:03 don't like you right whatsoever and
00:03:00 00:03:06 they're really skeptikal and the way to
00:03:03 00:03:08 combat that is to really manufacture
00:03:06 00:03:10 your credibility as best you can right
00:03:08 00:03:11 you can manufacture credibility I don't
00:03:10 00:03:13 mean that mad bad what like in like a
00:03:11 00:03:16 negative kind of scammy way like don't
00:03:13 00:03:18 go and like fake things that aren't true
00:03:16 00:03:20 but if you're sourcing this from
00:03:18 00:03:22 aliexpress or amazon or maybe it's your
00:03:20 00:03:23 own brand which I which I hope it is
00:03:22 00:03:24 because that's awesome you it looks like
00:03:23 00:03:27 you have it but you're probably just
00:03:24 00:03:28 selling the Aliexpress Phoenix brand
00:03:27 00:03:29 that they have which is fine if you
00:03:28 00:03:32 totally do that and pass it off as your
00:03:29 00:03:35 own but leverage that suppliers
00:03:32 00:03:36 credibility right go to like you have
00:03:35 00:03:38 customers whether you believe it or not
00:03:36 00:03:40 since your drop shoe from Aliexpress or
00:03:38 00:03:42 wherever your drop shipping from those
00:03:40 00:03:44 customers that that supplier has right
00:03:42 00:03:46 are essentially your customers right
00:03:44 00:03:48 those testimonials those reviews are all
00:03:46 00:03:49 the same product that your customers are
00:03:48 00:03:51 going to be getting so go use those
00:03:49 00:03:54 right if they have 10,000 you know
00:03:51 00:03:56 10,000 plus you know customers for it
00:03:54 00:03:58 use that show that you have 10,000 plus
00:03:56 00:03:59 happy five-star customer reviews and
00:03:58 00:04:02 stuff like that and I don't see that
00:03:59 00:04:04 here right I don't see that here the
00:04:02 00:04:05 next thing right critten so credibility
00:04:04 00:04:08 there's a ton of ways to do that
00:04:05 00:04:11 guarantees testimonials and selling the
00:04:08 00:04:12 result here now I think this page is
00:04:11 00:04:14 definitely
00:04:12 00:04:15 product heavy right and when I say
00:04:14 00:04:17 product have I mean it's like the
00:04:15 00:04:18 products in your face and I'm gonna be
00:04:17 00:04:20 honest with you guys like no one cares
00:04:18 00:04:23 about your product like it's funny like
00:04:20 00:04:24 the more you get into marketing and the
00:04:23 00:04:26 more you experience that you gain in
00:04:24 00:04:29 this field like you're gonna see that
00:04:26 00:04:32 like people don't care about the product
00:04:29 00:04:34 it literally it's the result that they
00:04:32 00:04:35 care about like if you sell the rizzo
00:04:34 00:04:38 they don't care if it's a you know a
00:04:35 00:04:40 water bottle that gives them that result
00:04:38 00:04:42 or I don't buy that right it's it's not
00:04:40 00:04:44 the actual product that they actually
00:04:42 00:04:46 wants to result and I don't see really
00:04:44 00:04:48 that result being shown here of what
00:04:46 00:04:50 this gives you right
00:04:48 00:04:52 what is the result that this gives you
00:04:50 00:04:54 right it's it's a massage you or you
00:04:52 00:04:57 know whatever but like I don't see like
00:04:54 00:04:59 the the result after it's being used
00:04:57 00:05:01 right it's very product focus right
00:04:59 00:05:03 forever every product heavy right now
00:05:01 00:05:04 the next thing that we'll tok about on
00:05:03 00:05:08 this first page that you've got you have
00:05:04 00:05:11 here is the emotion right credibility
00:05:08 00:05:13 and emotion right emotion is the
00:05:11 00:05:14 emotional feeling that people get when
00:05:13 00:05:16 they buy something right there's a
00:05:14 00:05:18 reason people buy every to spend a
00:05:16 00:05:21 ridiculous amount of money on on watches
00:05:18 00:05:23 on bags right because they want us to
00:05:21 00:05:25 feel a certain type of way right it
00:05:23 00:05:26 makes them feel a certain type of it and
00:05:25 00:05:28 they buy it right and a lot of times
00:05:26 00:05:30 what happens is people validate things
00:05:28 00:05:33 you know they buy things on emotions and
00:05:30 00:05:36 they validate things logically but most
00:05:33 00:05:38 buying decisions aren't made the most
00:05:36 00:05:39 are argument logically right some people
00:05:38 00:05:41 do but that's like there's a very small
00:05:39 00:05:43 percentage of people so what you want to
00:05:41 00:05:46 do on this page is focus on the emotion
00:05:43 00:05:47 of it like have you been feeling you
00:05:46 00:05:49 know have your muscles and joints been
00:05:47 00:05:52 feeling very sore and tense after you
00:05:49 00:05:54 know lifting heavy weights right yeah
00:05:52 00:05:55 and show those like what is the pain I
00:05:54 00:05:58 don't see that right you're saying
00:05:55 00:05:59 multifunction massage God right no one
00:05:58 00:06:01 cares about that look what does that
00:05:59 00:06:03 even mean multifunction mashach massage
00:06:01 00:06:04 man nobody wants that right you're
00:06:03 00:06:07 saying for replaceable massage heads and
00:06:04 00:06:08 three adjustable speed levels know like
00:06:07 00:06:10 what nobody cares about that right
00:06:08 00:06:12 nobody cares about the speed levels they
00:06:10 00:06:13 want to know like what is this gonna
00:06:12 00:06:15 solve their problem or not so these
00:06:13 00:06:17 headlines that you have the way I kind
00:06:15 00:06:19 of like to structure this is in the
00:06:17 00:06:21 headline this bold part what I will do
00:06:19 00:06:23 is I will put something like big
00:06:21 00:06:25 question Bennett
00:06:23 00:06:26 that they're gonna say yes too right are
00:06:25 00:06:28 you experiencing soreness and your
00:06:26 00:06:29 muscles and lower back or whatever it is
00:06:28 00:06:30 again I don't know this product or a
00:06:29 00:06:31 niche whatsoever but I would say
00:06:30 00:06:33 something like that and then then your
00:06:31 00:06:35 text that you have right here I would
00:06:33 00:06:38 expand on it logically right have you
00:06:35 00:06:40 been experiencing you know lower back
00:06:38 00:06:43 pain right we'll try our new you know
00:06:40 00:06:44 Phoenix massager 3000 right it allows
00:06:43 00:06:46 you to you know massage your back with
00:06:44 00:06:48 ease and get a great night's sleep that
00:06:46 00:06:50 you deserve or whatever it is right show
00:06:48 00:06:51 them that this product is actually gonna
00:06:50 00:06:54 help them get to the result that they
00:06:51 00:06:56 actually want to achieve right so so so
00:06:54 00:06:57 important guys that if you can didn't
00:06:56 00:06:58 catch it guys there's three core
00:06:57 00:07:00 elements to these kind of landing pages
00:06:58 00:07:02 that you want to use you want that
00:07:00 00:07:05 credibility lots of it right if you just
00:07:02 00:07:07 focus on testimonials and reviews and
00:07:05 00:07:09 guarantees and you know refund policies
00:07:07 00:07:11 you'll make sales right the next thing
00:07:09 00:07:13 is the emotion right asking you know
00:07:11 00:07:15 questions and and really getting that
00:07:13 00:07:17 person to raise their hand to you and be
00:07:15 00:07:18 like yes that that is an issue that I
00:07:17 00:07:20 actually face like okay so this product
00:07:18 00:07:21 can help me right okay I'll keep
00:07:20 00:07:23 learning more that's the emotion and
00:07:21 00:07:24 then the logic is the nitty-gritty
00:07:23 00:07:26 details right like these four
00:07:24 00:07:28 replaceable massage heads with speeds of
00:07:26 00:07:29 eighteen hundred per minute 2400 per
00:07:28 00:07:31 minute
00:07:29 00:07:33 3200 rotations per min or whatever it's
00:07:31 00:07:35 R stands for right that's the logical T
00:07:33 00:07:37 test but nobody cares about that yeah
00:07:35 00:07:38 right nobody cares about that logical
00:07:37 00:07:40 stuff until like literally they have
00:07:38 00:07:42 that product in their hand and then they
00:07:40 00:07:44 need to know those logical things right
00:07:42 00:07:45 they just care about making sure that
00:07:44 00:07:47 they get the big benefit that you're
00:07:45 00:07:48 that you're telling them and I don't see
00:07:47 00:07:52 that here I don't see that emotional
00:07:48 00:07:53 selling here whatsoever so let's go in
00:07:52 00:07:55 through here you know you have some
00:07:53 00:07:57 features here I definitely don't think
00:07:55 00:07:58 you're selling them as feature you know
00:07:57 00:08:01 these are definitely features but you're
00:07:58 00:08:01 not doing the benefit expansion at all
00:08:01 00:08:03 here
00:08:01 00:08:07 you need to focus on those benefits a
00:08:03 00:08:08 lot more here so let's go through here
00:08:07 00:08:11 and you have some testimonials here at
00:08:08 00:08:13 the bottom of the page now you know
00:08:11 00:08:15 these you probably know these aren't
00:08:13 00:08:17 good right you know these aren't good
00:08:15 00:08:20 right good product works well in great
00:08:17 00:08:22 price now here's a little secret this is
00:08:20 00:08:25 a little secret hack right if you want
00:08:22 00:08:28 right if you want people to really buy
00:08:25 00:08:30 from you use your testimonials
00:08:28 00:08:31 strategically right it there's actually
00:08:30 00:08:33 a strategy it goes into when you put
00:08:31 00:08:35 your testimonials those testimonials
00:08:33 00:08:38 should hit emotional triggers
00:08:35 00:08:39 your customer right now if the emotional
00:08:38 00:08:42 trigger is you know
00:08:39 00:08:44 hey is it cheap right then say yeah it
00:08:42 00:08:45 works well and it's a great price I
00:08:44 00:08:49 couldn't find this cheaper anywhere else
00:08:45 00:08:50 sure but if you know for me like I don't
00:08:49 00:08:52 want to compete on price like I don't
00:08:50 00:08:54 want that so instead my testimony about
00:08:52 00:08:55 Silas product would be people saying
00:08:54 00:08:57 like oh man I've been struggling with
00:08:55 00:08:59 this lower back pain for so long and I
00:08:57 00:09:01 finally you know I gave this product a
00:08:59 00:09:03 chance I was so skeptikal about it at
00:09:01 00:09:04 first it seems so weird and funny it
00:09:03 00:09:06 looks like you know it's in the shape of
00:09:04 00:09:07 a gun thing and it like massages me but
00:09:06 00:09:09 you know I gave it a shot in it worked
00:09:07 00:09:10 wonders for me I finally can get a full
00:09:09 00:09:12 of great night's sleep
00:09:10 00:09:14 right thanks again Phoenix massage gun
00:09:12 00:09:15 right like that's that's a good
00:09:14 00:09:17 testimonial something like that that
00:09:15 00:09:19 people read under like a man like that
00:09:17 00:09:20 person's just like me right and they got
00:09:19 00:09:22 the results so it must work for me as
00:09:20 00:09:25 well so the last point I want to bring
00:09:22 00:09:29 in on on this review here for you is I
00:09:25 00:09:30 do not see an offer here okay so an
00:09:29 00:09:33 offer those of you that don't know is
00:09:30 00:09:35 your your unique selling proposition
00:09:33 00:09:36 it's like the USP right it's what is
00:09:35 00:09:38 makes you difference and then somebody
00:09:36 00:09:39 just going to amazon and buying this
00:09:38 00:09:43 product right I don't see anything
00:09:39 00:09:44 unique to you now sometimes if you can
00:09:43 00:09:46 mark it well enough to a specific niche
00:09:44 00:09:48 group of people you don't need an offer
00:09:46 00:09:49 right because if you can sell this like
00:09:48 00:09:51 maybe you want to sell this -
00:09:49 00:09:54 specifically hey this is the ultimate
00:09:51 00:09:55 massage gun for bodybuilders they'll buy
00:09:54 00:09:56 it from you instead of going to Amazon
00:09:55 00:09:58 because it's like hey it's marketed for
00:09:56 00:10:00 me this is a one made for body builder
00:09:58 00:10:02 so I'm gonna buy it but in your case
00:10:00 00:10:03 you're kind of going all over the place
00:10:02 00:10:06 with all athletes so you need to put in
00:10:03 00:10:07 other bonus items in here doesn't have
00:10:06 00:10:09 to be physical products it can be
00:10:07 00:10:10 information products it may be a course
00:10:09 00:10:12 on how to use this it could be a video
00:10:10 00:10:13 guide on how to use this I'm telling you
00:10:12 00:10:14 when people get this product they're
00:10:13 00:10:16 gonna have a lot of questions on how to
00:10:14 00:10:18 use this because this is this product it
00:10:16 00:10:19 seems like you could probably hurt
00:10:18 00:10:21 yourself with that if you don't use it
00:10:19 00:10:23 properly you could probably actually end
00:10:21 00:10:25 up being more sore after using it so you
00:10:23 00:10:27 really want to educate people put in
00:10:25 00:10:28 some cheat sheets some PDF guides some
00:10:27 00:10:30 courses maybe some video guides to
00:10:28 00:10:33 really sweeten the offer to get them to
00:10:30 00:10:35 say yes to you now the last point I also
00:10:33 00:10:37 want to make I thought this will mass
00:10:35 00:10:39 but this just came up is you want it
00:10:37 00:10:41 this is a nice landing page it's not bad
00:10:39 00:10:43 like this leh I know using a Shopify
00:10:41 00:10:45 store but my opinion would be that you
00:10:43 00:10:46 use a sales funnel for this right so you
00:10:45 00:10:48 want people to qualify themselves
00:10:46 00:10:50 because this is definitely a
00:10:48 00:10:52 expensive price product but it's a
00:10:50 00:10:54 hundred and ninety dollars I'm sorry to
00:10:52 00:10:56 tell you but a lot of people for off of
00:10:54 00:10:57 a Facebook ad or however you're driving
00:10:56 00:10:58 traffic aren't necessarily gonna be like
00:10:57 00:10:59 oh I'm gonna drop two hundred bucks
00:10:58 00:11:00 right now
00:10:59 00:11:02 it's not gonna do that right there
00:11:00 00:11:03 they're looking at pictures of cats and
00:11:02 00:11:05 dogs and while looking at memes and
00:11:03 00:11:07 stuff right they're not gonna spend two
00:11:05 00:11:09 hundred bucks you need to really educate
00:11:07 00:11:11 them more so how can you educate them
00:11:09 00:11:13 more you grab that email address you
00:11:11 00:11:15 grab a mini chat opt-in first right and
00:11:13 00:11:17 the people that are super in pain and
00:11:15 00:11:18 need this product and need that result
00:11:17 00:11:19 what yeah they'll buy from you go drop
00:11:18 00:11:21 two hundred bucks because they want the
00:11:19 00:11:23 result and if you do a good job doing
00:11:21 00:11:24 the credit credibility emotion logic
00:11:23 00:11:27 you'll be fine you'll be you'll be all
00:11:24 00:11:29 set however these people that you're
00:11:27 00:11:30 striving to hear they're getting away
00:11:29 00:11:32 from you like me what I leave your page
00:11:30 00:11:33 now you're never gonna see me again
00:11:32 00:11:34 you're never gonna contact me again
00:11:33 00:11:36 unless you have some retargeting ads but
00:11:34 00:11:38 you want to hit people in multiple
00:11:36 00:11:39 places so grab the email address so you
00:11:38 00:11:41 can follow up with them with more
00:11:39 00:11:42 testimonials reviews and really pushing
00:11:41 00:11:44 them back to your store to finally
00:11:42 00:11:46 actually buy from you guys but that is
00:11:44 00:11:48 it for for today's video guys if you
00:11:46 00:11:50 have any questions whatsoever drop me a
00:11:48 00:11:51 comment down below I'd love to hear if
00:11:50 00:11:52 you guys enjoyed this video if you
00:11:51 00:11:54 enjoyed it smash that like button and if
00:11:52 00:11:55 you absolutely loved that smash that
00:11:54 00:11:59 subscribe button for you and if you want
00:11:55 00:12:01 your funnel or Shopify store reviewed
00:11:59 00:12:02 follow me on Instagram apparently I
00:12:01 00:12:04 apparently check these sometimes and if
00:12:02 00:12:06 you really catch my interest you might
00:12:04 00:12:07 be our next person that I review but
00:12:06 00:12:08 guys if you're not already like I said
00:12:07 00:12:10 to subscribe hit that subscribe button
00:12:08 00:12:11 and there's a bunch of resources down
00:12:10 00:12:13 below in the description of this video
00:12:11 00:12:14 for you guys to check out those of you
00:12:13 00:12:16 that are brand new or you're looking to
00:12:14 00:12:17 scale your existing e-commerce business
00:12:16 00:12:19 there's also a little sales funnel
00:12:17 00:12:21 training it down there that's really
00:12:19 00:12:23 gonna change your mindset on how to sell
00:12:21 00:12:25 physical products on line plus you're
00:12:23 00:12:27 gonna get a six-figure sales funnel
00:12:25 00:12:29 ecommerce template that you can download
00:12:27 00:12:31 and use for your drop shipping products
00:12:29 00:12:33 or branded products completely for free
00:12:31 00:12:35 again I'll be the first link down below
00:12:33 00:12:36 in the description of this video guys a
00:12:35 00:12:40 fantastik rest your day and remember
00:12:36 00:12:40 your empire starts now
00:12:40 00:12:57 get by are you kidding me bro put that
00:12:47 00:13:03 in the blue manufacturers you kind of
00:12:57 00:13:04 put that in the blooper Wow I don't want
00:13:03 00:13:06 to keep that in because that's like dis
00:13:04 00:13:10 ridiculous all right how do you start
00:13:06 00:13:12 consistently making $100 per day in your
00:13:10 00:13:14 e-commerce business okay now there's a
00:13:12 00:13:15 few things that you need to make this
00:13:14 00:13:16 happen guys all right it's not going to
00:13:15 00:13:18 magically come out of thin air that you
00:13:16 00:13:20 magically start making $100 a day so
00:13:18 00:13:22 there are some requirements that you
00:13:20 00:13:23 need right so what do you need to make
00:13:22 00:13:27 sure that you're successful with this
00:13:23 00:13:27 number one right you need an it