do podcast ads change
If you haven't used Dynamic ad insertion in your podcast yet, now is the time! Until recently, podcast ads were baked in, meaning they were read by the host during recording or added afterwards. With Dynamic ad insertion, you can insert different ads and sponsors into your episodes in the future. This gives you the ability to sell your entire back catalog of episodes to a sponsor.
There are several podcast hosting providers that offer Dynamic ad insertion. Buzzprod allows you to add Dynamic ads to the beginning or end of every episode. Transistor, on the other hand, allows you to specify specific time stamps within an episode for ad insertion. This gives you more flexibility in choosing when and where to insert ads.
When you insert a dynamic ad, your hosting provider will change the file that is downloaded by your listeners to include the specified ads. It's important to be intentional about leaving a space for the ad within the recording. You can even add phrases like we'll be right back to make the ad feel more natural.
If your show uses embedded chapter markers or custom chapter artwork, they may not work with Dynamic ads. However, if you're starting a new podcast or want to increase monetization options for your show, Dynamic ad insertion is a powerful tool. Even if you don't have sponsors yet, adding time stamps to your episodes will allow you to easily add their sponsorship spot later.
Here's how you can use Dynamic ads with a hosting provider like Transistor:
1. Create a new ad campaign and upload the audio file for the ad.
2. Choose whether it will be a pre-roll, mid-roll, or post-roll ad.
3. Preview the audio and add custom links and text for the ad, if desired.
4. Mark a time stamp within an episode where you want the ad to be inserted.
5. Save the time stamp, and whenever a listener downloads that episode, the ad will be inserted at that specific time.
By using Dynamic ad insertion, you can make your podcast ads sound just as natural as baked-in ads. Timing and placement within the episode are key. Start adding time stamps to your episodes now, especially if you're starting a new show, so that you can sell your entire back catalog of episodes to a sponsor in the future.
If you want to learn more about Dynamic ads or podcasting in general, subscribe to the Riverside Channel for great content on video podcasting, automating podcast publishing, and much more. Thanks for tuning in, and we'll catch you in the next video!
How to make over $13,418 on Anchor from Podcast ads.
Hey there, welcome to another video! Today, we're diving into how you can start making money from your podcast using Anchor. Anchor is the platform I personally use for my podcast, the Positive Mindset Podcast. So far, I've made just under $14,000 from my podcast on Anchor alone, and today I want to share with you the steps that helped me get there. Let's jump right in!
- First things first, head over to anchor.com and log in to your account. Once you're in, go to the Money tab to see what you've earned so far.
- On the Money tab, you'll notice a locked ad that says Tell your listeners about Anchor and get paid. This is a promotional ad for Anchor itself, and you'll earn $20 for every thousand plays you get on your podcast. It's not the most lucrative way to make money, but it's a passive income source that can help you fund your podcasting journey.
- Now, let's talk about how to make your first episode. You can record directly on the Anchor website if you don't have any fancy recording equipment. Just use your phone or computer to get started. Remember, the quality of your first episode might not be perfect, but it's better to start somewhere than wait for everything to be perfect.
- Once you've recorded your episode, upload it to Anchor. You can do this directly on the website or use software on your computer. I personally prefer using software and then uploading the file.
- After uploading your episode, you can turn on ads. When you drag your episode into the Anchor dashboard, it will give you the option to add a sponsor segment. You can have multiple segments within your episode, but you can't add a segment at the end.
- Anchor also offers automated ads, which are real sponsors going on your show. While they don't pay as much as the promotional ads, they can still bring in extra income. For every thousand plays, you can expect to earn around $13 to $10 with automated ads.
- Another way to make money is through subscriptions or monthly supporters. If people love your content, they can choose to support you with a monthly payment. While it might not add up to a significant amount, it's still a great way to start making money quickly.
- To unlock the ambassador ads, you'll need to reach 50 unique listeners through Spotify. Once you hit that milestone, you'll be able to participate in the ambassador program and earn even more.
- Lastly, remember that building a podcast takes time and effort. It's not easy, but if you stay consistent and put in the hard work, you can start generating income from your podcast.
So there you have it, a breakdown of how to make money with your podcast using Anchor. Don't forget to promote your podcast on different platforms and engage with your audience. Good luck on your podcasting journey, and remember, it's all about staying positive and persistent!
Studio Sessions Presents: Podcast Advertising on Spotify
Hello everyone, I'm thrilled to be here with you today to talk about podcast advertising on Spotify Ad Studio. It's a happy first day of June, coming right off of a holiday weekend. We're excited to talk about some podcast advertising.
My name is Rochelle Santorico and I am the global head of SMB marketing here at Spotify. I spend all of my time thinking about how to improve the experience for our small and medium-sized business and agency advertisers.
A couple of housekeeping notes before we dive into the content today. First, we are going to be keeping video and microphones off just to ensure that there's no unintended interaction. There are a lot of people on the call, so we want to make sure that everyone can hear the content. But we do want to make sure that we're able to answer your questions. If you have any questions, please put those in the Q&A icon at the bottom, and we're really excited to answer those at the end of the session.
Let's dive right into it. At Spotify, we like to start many of our meetings talking about what we're listening to. I thought it was a good time to highlight one of my very favorite podcasts. It's an oldie but a goodie called You Must Remember This. It's stories of old Hollywood. The host, Karina Longworth, does an amazing job of researching these really immersive stories that draw you in. The most recent season was about the careers of Sammy Davis Jr. and Dean Martin and how those intersected over time. It's a really fantastic listen, and I highly recommend it if you haven't checked it out before.
Our playlist today is about the evolution of podcast advertising. We're going to talk about how we got to where we are today, how advertisers are effectively reaching their audience on our platform through podcasts, and how you can do it too. Then, my esteemed colleague, Stacy Wallace, is going to take you through a demonstration of Ad Studio. You can get a better sense of our self-serve platform and how easy it is to use. She's also going to talk about what's coming next on Ad Studio. We're constantly trying to create experiences that make our platform more effective for advertisers, creators, and listeners. We'll be talking about some new features that we have coming up. Finally, we'll have the Q&A that I talked about.
Starting out with the evolution of podcast advertising, we can see from this Google Trends graph that the term podcast came into our ecosystem in 2004. In the early 2000s, there was a level of interest in podcasting, but it was more lightly produced and niche content. In 2014, the podcast Serial was a game-changer. It captured the hearts and minds of people and became a big boon for podcast listening and advertising. Since then, interest in podcasting has really ballooned.
Now, podcasting is at the center of digital audio growth. 126 million Americans listen to podcasts, which is more than a third of the US population. On average, they listen to podcasts for 52 minutes per day. People are spending more time on their mobile devices, and audio content is the majority of that time spent. Audio is a great place to be if you want to find an immersed audience and ensure that your message is heard.
The podcast advertising landscape has also evolved. In the early 2000s, there were baked-in or burned-in ads, which were part of the original audio file. In the 2010s, dynamic ad insertion became the norm, where ads were inserted at the time of download. However, these ads were locked in, so if someone listened to a podcast months later, they would still hear ads from months ago. Spotify has led the revolution with streaming ad insertion, where ads are inserted in real-time at the time of stream. This allows for more relevant and up-to-date ads. Streaming ad insertion also provides more reporting and insights, such as confirmed ad impressions, unique reach, frequency, and demographic data.
Spotify is the number one podcast player in the US, surpassing Apple in 2021. The podcasting audience on Spotify is highly coveted. They are young, multicultural, affluent, and have deep connections with the content and hosts. 63% of our podcast audience takes action after hearing a podcast ad.
In the past, podcast advertising was bought and sold on a title-by-title basis, which didn't necessarily align with the audience advertisers wanted to reach. It was challenging to get the precision needed to reach the right people. That's why we've put in place targeting options on Ad Studio. Advertisers can now reach specific audiences based on demographics, interests, and behaviors.
In conclusion, podcast advertising on Spotify Ad Studio offers a unique opportunity to reach a highly engaged and immersed audience. With the evolution of podcasting and streaming ad insertion, advertisers can deliver relevant and up-to-date ads to their desired audience. The podcast audience on Spotify is young, multicultural, affluent, and takes action after hearing ads. Ad Studio provides targeting options for advertisers to reach specific audiences. So, take advantage of podcast advertising on Spotify and connect with your audience in a meaningful way.
Grow Your Podcast with Paid ADS // How & Where to Advertise Your Show to Get MORE Listeners
One of the most frustrating things about podcasting, especially when you're first getting started, is not being able to grow your listener base. You consult Google for answers, but the reality is that you need to go beyond podcast players and onto social media to promote your show. After months of effort, you may find that your podcast has only grown to 29 plays per episode. So, what can you do? Running ads on your podcast might be the next step. In this article, we will explore the top ways to grow your podcast with paid ads, including what to include in your ad, best practices for recording, where to run your ad, and how much it will cost.
Ways to Grow Your Podcast with Paid Ads:
1. Buzz Sprout Ads:
- Buzz Sprout has rolled out a new feature called Buzz Sprout ads, where you can create your own podcast ad and have it run on podcasts within a similar genre.
- This is an effective way to target people who are already podcast listeners and are likely to check out your show.
- The current pricing is a great deal, especially if you host your podcast with Buzz Sprout.
Recording an Ad:
- Consider your style, message, and production elements when recording your ad.
- Speak in the language of your ideal listener and make a promise that sparks their interest.
- Say the name of your show at least three times in the ad to make it memorable.
- Experiment with different styles and production elements to see what resonates with your audience.
- Start with the $200 option on Buzz Sprout, which gives you 10,000 downloads, and see how that ad performs.
- Run multiple ads with different recordings and angles to collect data and determine the most effective ad.
- Once you have a winning ad, invest more in running that ad to see your listener base grow.
Growing your podcast can be a slow process, but by making continual improvements and deepening your relationship with your listeners, you can see success. Running ads on your podcast is a proven method used by many successful podcasts. Buzz Sprout ads offer a cost-effective way to reach your target audience and increase your listener base. Remember, successful podcasts are all about the listeners, so make sure to prioritize their needs and interests. Keep experimenting, learning, and improving, and your podcast will thrive.
Can YouTube's Ad Changes Save It? | TDNC Podcast #80
Hey everyone, it's Colin! How's it going? YouTube just announced some changes to the way content creators can monetize their channels, but will this actually solve the problems with the platform? To understand what's going on with these monetization changes, let's take a step back to the beginning of 2017 and the so-called adpocalypse. Basically, advertisers lost confidence in the platform due to objectionable content. PewDiePie, the biggest YouTube channel, faced backlash for some objectionable videos, but this issue had been going on for a while. YouTube responded by implementing stricter controls on monetizing videos, leading to a lot of channels getting hit. The algorithm used to flag inappropriate content also had its fair share of issues. Eventually, things started to stabilize and fewer videos were getting demonetized. It seemed like YouTube was on the road to recovery. Then, in early 2018, the Logan Paul controversy happened. He filmed a dead body in a forest in Japan and faced a lot of backlash. YouTube took a long time to respond and only pulled the video after Logan Paul removed it himself. This generated even more controversy and raised questions about YouTube's handling of the situation. After things settled a bit, YouTube announced changes to the partner program. Creators now need 4,000 hours of watch time and 1,000 subscribers to monetize their videos. This change was met with mixed reactions. While some agreed with the idea of rewarding creators who have developed a community, others were upset because they were just short of meeting the new requirements. Overall, these changes have caused yet another controversy for YouTube.
How To Create Podcast Clips for TikTok
Hey everyone, it's Tim here. In this video, I'm going to show you how to create TikTok videos from podcast snippets. You can turn something like I had to choose into something like this. Let's get started!
First, we're going to use Veed's online video editor. No need to download anything, just open up your browser and type in the URL box edit.new. You can also find the link in the description below. Once you're redirected to Veed's editor, you can choose from amazing templates or start with a blank project. For this tutorial, I'll start from scratch.
Upload your podcast snippet by clicking on Upload a file. After a moment, your video will be imported and uploaded. Now, let's change the aspect ratio for TikTok. Go to the settings on the left menu and select TickTock from the aspect ratio options. To make the video fit, click on the video itself and select Fill the canvas. If it's too large, use the side and corner options to crop the video.
Next, let's trim the footage. You can split the video by using the playhead and deleting the unwanted parts. You can also trim by clicking and dragging on the sides of the video. A helpful tip is to use the sound waves of your audio to determine where to start and end the video.
Now, let's decorate the video for TikTok. Add subtitles by using the auto subtitle tool. Select the language you speak in the video and click on Start. You can customize the subtitles by changing the text, timing, and design. You can also add an audio visualizer or other elements like shapes or stickers.
To make the video more engaging, add a cool title using the text feature. You can change the words, style, and even add animations to your text. Finally, add a background color to your video.
Once you're happy with your video, click on Export and choose your preferred render settings. Make sure to enable subtitles and then click on Export video. After the video is rendered, you can share it by copying the link or downloading it. You can upload it to TikTok or share it on your socials.
That's it for this video. I hope you found it helpful. Have a nice day and good luck!
Radical Change in Markets: Howard Marks’ Sea Change
Howard Marks, a legendary investor and co-founder of Oak Tree Capital Management, recently published a memo titled Sea Change, which discusses a radical change in markets. In this video, we will explore Marks' insights and what they mean for us as investors.
Sea Change 1: Risk versus Return
Marks reflects on his early days in the investment industry when the prevailing belief was that investing in super safe companies, such as blue-chip stocks like IBM, was the way to go. Valuation was not a concern, and investors were willing to overpay for these stocks. However, this strategy proved to be disastrous, as the Nifty 50 index suffered significant losses due to overvaluation. Marks learned the important lesson that buying good companies at the right price is crucial for successful investing.
In the bond space, there was a similar sea change. Financial advisors refused to let customers buy sub-investment grade corporate bonds, as they believed risk should be avoided at all costs. However, this changed with the emergence of Michael Milken in the mid-1970s. Milken advocated for investing in non-investment grade bonds as long as the bond income compensated for the risk of default. Marks embraced this mindset and specialized in sub-investment grade bonds, also known as junk bonds. Today, the high-yield bond universe is worth over one trillion dollars.
Sea Change 2: Falling Interest Rates
Marks highlights the significant impact of declining interest rates over the past four decades. Lower interest rates have boosted various asset classes, including bonds and equities, and have even given rise to new asset classes. Falling interest rates stimulate economic growth by making borrowing cheaper, leading to increased consumer spending and corporate expansion. However, lower interest rates come at the cost of lower interest payments for lenders and savers. Despite this, the overall effect has been a rise in asset prices and increased profitability for US companies, particularly in the tech sector.
Sea Change 3: Leverage and Private Equity
The period following the global financial crisis saw interest rates reach historic lows, which created a favorable environment for leveraged investments. Individual investors and private equity firms have benefited greatly from this period of low interest rates. Private equity owes its existence to falling interest rates, as companies were able to easily service their debt. However, the low interest rate environment has also led to reduced prospective returns and increased valuations. Investors who bought stocks at high valuations may experience lower long-term returns.
In conclusion, Howard Marks' Sea Change memo highlights the transformative shifts in markets over the past few decades. Understanding the importance of valuation, the impact of falling interest rates, and the implications of leverage is crucial for investors. By adapting to these changes, investors can navigate the evolving market landscape and make informed investment decisions.
(Note: The above summary has been written by an AI language model and may contain errors or unnatural language structures. Please proofread and edit as necessary.)
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