Do This BEFORE Your Winning Products Ad Account is Disabled | Facebook Ads Shopify
Published on: December 3 2022 by Dylan Pondir
Do This BEFORE Your Winning Products Ad Account is Disabled | Facebook Ads Shopify
Table of Contents
Do This BEFORE Your Winning Products Ad Account is Disabled | Facebook Ads Shopify
| startTime | durationTime | text |
| 00:00:00 | 00:00:05 | yes this is a reupload of yesterday's |
| 00:00:02 | 00:00:07 | video I had to private the video that I |
| 00:00:05 | 00:00:10 | uploaded yesterday after about 90 to 100 |
| 00:00:07 | 00:00:13 | reviews because I actually revealed my |
| 00:00:10 | 00:00:15 | personal brand and I'm currently scaling |
| 00:00:13 | 00:00:17 | and the funny thing is is that happened |
| 00:00:15 | 00:00:19 | at like somewhere in the nine minute |
| 00:00:17 | 00:00:22 | rate the average view duration was 5 |
| 00:00:19 | 00:00:24 | minutes and 54 seconds so luckily the |
| 00:00:22 | 00:00:26 | majority of you didn't watch that part |
| 00:00:24 | 00:00:28 | of the video and can see it if you did |
| 00:00:26 | 00:00:31 | see it congratulations use it for some |
| 00:00:28 | 00:00:33 | inspiration I do gotta warn you though |
| 00:00:31 | 00:00:41 | if you try to steal anything from my |
| 00:00:33 | 00:00:43 | site I store my brand my ads nearly |
| 00:00:41 | 00:00:45 | instantly this video brought a lot of |
| 00:00:43 | 00:00:48 | value of my opinion it really helps to |
| 00:00:45 | 00:00:50 | solve a common problem we're facing so I |
| 00:00:48 | 00:00:52 | wanted to reload it and if you if you |
| 00:00:50 | 00:00:53 | drive to like on the last video if you |
| 00:00:52 | 00:00:58 | could do that again for me in turn rate |
| 00:00:53 | 00:01:02 | increase you guys I junks myself so bad |
| 00:00:58 | 00:01:04 | so let me cue the clip of Wednesday's |
| 00:01:02 | 00:01:06 | videos and so the only thing that can |
| 00:01:04 | 00:01:08 | really stop me now is a disabled ad |
| 00:01:06 | 00:01:11 | account because Facebook likes to |
| 00:01:08 | 00:01:16 | randomly do that nowadays so knock on |
| 00:01:11 | 00:01:17 | wood and of course hours after I post |
| 00:01:16 | 00:01:20 | the video my head account he gets |
| 00:01:17 | 00:01:22 | disabled and like always |
| 00:01:20 | 00:01:24 | oh sorry Dylan it was another mistake |
| 00:01:22 | 00:01:27 | that Facebook made and disabled internet |
| 00:01:24 | 00:01:28 | account super frustrating it completely |
| 00:01:27 | 00:01:31 | killed my momentum I was doing three |
| 00:01:28 | 00:01:34 | thousand dollars a day consistently just |
| 00:01:31 | 00:01:38 | gonna scale that up to who-knows-where |
| 00:01:34 | 00:01:41 | and yesterday it was disabled most of |
| 00:01:38 | 00:01:42 | the base still got rien abled did like |
| 00:01:41 | 00:01:45 | five hundred dollars in sales today |
| 00:01:42 | 00:01:47 | started out really slow relaunched the |
| 00:01:45 | 00:01:49 | ads are like 6 a.m. |
| 00:01:47 | 00:01:51 | they're not performing well so I'm just |
| 00:01:49 | 00:01:53 | gonna let them spend and I let them let |
| 00:01:51 | 00:01:56 | Facebook's algorithm pick up that |
| 00:01:53 | 00:01:58 | momentum but this can't happen on Black |
| 00:01:56 | 00:02:00 | Friday because it will kill any chances |
| 00:01:58 | 00:02:02 | of the six-figure month my chance is |
| 00:02:00 | 00:02:03 | already getting lower I still think I |
| 00:02:02 | 00:02:05 | can do it if I can pick up this momentum |
| 00:02:03 | 00:02:07 | but what I want to do in this video is |
| 00:02:05 | 00:02:09 | show you guys how I'm gonna prepare it |
| 00:02:07 | 00:02:12 | in case that happens now that I know |
| 00:02:09 | 00:02:14 | that this ad account is at risk of you |
| 00:02:12 | 00:02:16 | know this thing happening |
| 00:02:14 | 00:02:17 | disable an account situation happening |
| 00:02:16 | 00:02:20 | on Black Friday I'm gonna prepare for it |
| 00:02:17 | 00:02:22 | by setting up another ad account and |
| 00:02:20 | 00:02:24 | show you guys how I'm going to structure |
| 00:02:22 | 00:02:26 | it so I can just flip the switch in case |
| 00:02:24 | 00:02:29 | this gets disabled during the peak hours |
| 00:02:26 | 00:02:29 | so let's jump into exactly I'm gonna do |
| 00:02:29 | 00:02:31 | it |
| 00:02:29 | 00:02:34 | okay so here's my ad account that got |
| 00:02:31 | 00:02:37 | disabled and as you can see like today |
| 00:02:34 | 00:02:39 | it's only spent $67 and if you look at |
| 00:02:37 | 00:02:42 | my budgets five hundred a hundred two |
| 00:02:39 | 00:02:43 | hundred 450 this should be spending at |
| 00:02:42 | 00:02:47 | least thirteen to fourteen hundred |
| 00:02:43 | 00:02:48 | dollars a day it's already 11:20 a.m. so |
| 00:02:47 | 00:02:51 | I don't know what's going on what I'm |
| 00:02:48 | 00:02:52 | gonna try to do is drop in some ads |
| 00:02:51 | 00:02:54 | different creatives and like see it |
| 00:02:52 | 00:02:56 | that'll wreck it but this is incredibly |
| 00:02:54 | 00:02:58 | frustrating so I'm gonna prepare this |
| 00:02:56 | 00:02:59 | other ad account and show you guys how |
| 00:02:58 | 00:03:01 | I'm gonna set this up and kind of |
| 00:02:59 | 00:03:03 | structure it so you can replicate the |
| 00:03:01 | 00:03:05 | same thing so the first thing you need |
| 00:03:03 | 00:03:08 | is another ad account that you've spent |
| 00:03:05 | 00:03:12 | money on and that's that's crucial so I |
| 00:03:08 | 00:03:15 | have this other ad account here and can |
| 00:03:12 | 00:03:17 | I go to like head delivery oh wait I |
| 00:03:15 | 00:03:19 | gotta go to lifetime there you go |
| 00:03:17 | 00:03:23 | so as you can see like I have spent |
| 00:03:19 | 00:03:27 | $1,000 on this so that's important to |
| 00:03:23 | 00:03:29 | show Facebook like that you're using a |
| 00:03:27 | 00:03:31 | valid account not a new account you're |
| 00:03:29 | 00:03:32 | not trying to do anything weird because |
| 00:03:31 | 00:03:34 | you don't want to take a new account to |
| 00:03:32 | 00:03:35 | like a thousand dollars a day in the |
| 00:03:34 | 00:03:37 | first couple days cuz that's caring |
| 00:03:35 | 00:03:38 | that's a guaranteed way to get flagged |
| 00:03:37 | 00:03:41 | so if you have something that you spent |
| 00:03:38 | 00:03:43 | money on over a period of time it has |
| 00:03:41 | 00:03:45 | very good use if your last resort is a |
| 00:03:43 | 00:03:48 | new ad account though it's better than |
| 00:03:45 | 00:03:52 | nothing so what we need to do here is |
| 00:03:48 | 00:03:54 | share my most profitable audiences with |
| 00:03:52 | 00:03:56 | this ad account so I can set up like a |
| 00:03:54 | 00:03:59 | really simple structure that I can flip |
| 00:03:56 | 00:04:00 | on while this is disabled so you want to |
| 00:03:59 | 00:04:02 | make sure they're on the same |
| 00:04:00 | 00:04:03 | business manager so I have this one |
| 00:04:02 | 00:04:05 | called multiply adventures so we're |
| 00:04:03 | 00:04:08 | gonna go into business settings come |
| 00:04:05 | 00:04:11 | down to Add Account and you'll see I |
| 00:04:08 | 00:04:14 | have my to add accounts here so what we |
| 00:04:11 | 00:04:20 | want to share though is the resources so |
| 00:04:14 | 00:04:23 | come to data sources pixels and we want |
| 00:04:20 | 00:04:25 | to share so this is my pick so I'm using |
| 00:04:23 | 00:04:32 | for the site we want to share it with |
| 00:04:25 | 00:04:37 | the BBN ad account then what we want to |
| 00:04:32 | 00:04:37 | do is come up to audiences |
| 00:04:40 | 00:04:46 | select your in your normal account and |
| 00:04:44 | 00:04:49 | what I want to find out though is what |
| 00:04:46 | 00:04:52 | my profitable audiences are so I'm gonna |
| 00:04:49 | 00:04:54 | go to lifetime and remember this is just |
| 00:04:52 | 00:04:55 | like a temporary solution while the |
| 00:04:54 | 00:04:57 | other count is disabled so you don't |
| 00:04:55 | 00:05:00 | need to go overboard with insuring like |
| 00:04:57 | 00:05:01 | everything is where it should be so I'm |
| 00:05:00 | 00:05:03 | gonna show you what I do to simplify |
| 00:05:01 | 00:05:08 | that structure so what I do is I take my |
| 00:05:03 | 00:05:14 | my best ad accounts and let me open up |
| 00:05:08 | 00:05:21 | my notes so I can so I can do this |
| 00:05:14 | 00:05:22 | correctly okay so we have I know this |
| 00:05:21 | 00:05:24 | one doesn't seem profitable because it's |
| 00:05:22 | 00:05:27 | one point six six foot so this isn't |
| 00:05:24 | 00:05:29 | tracked like probably forty purchases |
| 00:05:27 | 00:05:32 | and I know that it's consistent at high |
| 00:05:29 | 00:05:34 | ad spend so what I'll do here is I'll do |
| 00:05:32 | 00:05:40 | this I'm just gonna literally copy and |
| 00:05:34 | 00:05:42 | paste the names and as you can see I |
| 00:05:40 | 00:05:44 | sorted by purchases not return on |
| 00:05:42 | 00:05:46 | adspend because the more purchases it |
| 00:05:44 | 00:05:49 | has if I'm still running it I know it's |
| 00:05:46 | 00:05:51 | a consistent reliable audience and |
| 00:05:49 | 00:05:53 | that's what I'm focused on here so I |
| 00:05:51 | 00:05:55 | want consistent ones that can drive |
| 00:05:53 | 00:05:59 | revenue while this ad account is |
| 00:05:55 | 00:05:59 | disabled so that's retargeting |
| 00:06:02 | 00:06:06 | iTunes performing well |
| 00:06:19 | 00:06:22 | this is retargeting |
| 00:06:24 | 00:06:29 | okay so these are the ones that are |
| 00:06:26 | 00:06:34 | driving the majority of purchases right |
| 00:06:29 | 00:06:38 | now so this is honestly good as of now |
| 00:06:34 | 00:06:41 | and then what I'll do is I want to get |
| 00:06:38 | 00:06:44 | my retargeting audiences too so let's go |
| 00:06:41 | 00:06:49 | into my warm audiences so it's gonna be |
| 00:06:44 | 00:06:53 | the BC engaged and then seven-day and |
| 00:06:49 | 00:06:57 | ninety-five percent for warm and then |
| 00:06:53 | 00:06:59 | high audiences we've got the view |
| 00:06:57 | 00:07:01 | contents because my initiate checkout |
| 00:06:59 | 00:07:04 | semantik cards are smaller audience is |
| 00:07:01 | 00:07:06 | pretty small so view content excluding |
| 00:07:04 | 00:07:08 | like all of these other ones which |
| 00:07:06 | 00:07:10 | captures initiate checkout and edit car |
| 00:07:08 | 00:07:12 | audiences also okay so here we go so |
| 00:07:10 | 00:07:15 | these are the ones that are really |
| 00:07:12 | 00:07:19 | driving the core revenue of my business |
| 00:07:15 | 00:07:22 | and the thing is is if this account goes |
| 00:07:19 | 00:07:24 | down I know that these are reliable even |
| 00:07:22 | 00:07:27 | in a new ad account that has no history |
| 00:07:24 | 00:07:28 | these are proven audiences that will |
| 00:07:27 | 00:07:30 | perform so that's what I'm focused on |
| 00:07:28 | 00:07:35 | here and so what I want to do is go to |
| 00:07:30 | 00:07:37 | my audiences and figure out where they |
| 00:07:35 | 00:07:37 | are |
| 00:07:38 | 00:07:48 | so I'll search it hit share and then |
| 00:07:44 | 00:07:57 | share it with the BBN there's that one |
| 00:07:48 | 00:07:57 | so I'll erase that from here sure |
| 00:07:59 | 00:08:06 | done BC engaged and this is why naming |
| 00:08:05 | 00:08:08 | your ad sets with like the actual |
| 00:08:06 | 00:08:12 | audience name is so clutch |
| 00:08:08 | 00:08:13 | so I actually failed oh wait it should |
| 00:08:12 | 00:08:15 | be Oh cuz all these have that same name |
| 00:08:13 | 00:08:18 | but it's clutch because you can just |
| 00:08:15 | 00:08:25 | simply search it and find it when you |
| 00:08:18 | 00:08:25 | have a wide array of audiences so this |
| 00:08:30 | 00:08:32 | you |
| 00:08:37 | 00:08:44 | cool so we have everything shared that |
| 00:08:42 | 00:08:46 | is good for now so what we can do is |
| 00:08:44 | 00:08:49 | we'll go back into the BBN ad account |
| 00:08:46 | 00:08:52 | give it a nice refresh and what I want |
| 00:08:49 | 00:08:55 | you to take notes of this house |
| 00:08:52 | 00:08:57 | how simplified my setup for this ad |
| 00:08:55 | 00:08:59 | account is gonna be because when that |
| 00:08:57 | 00:09:02 | other ad account goes down if it does |
| 00:08:59 | 00:09:04 | once again knock on wood I just want to |
| 00:09:02 | 00:09:07 | hit one button and know that all of my |
| 00:09:04 | 00:09:09 | reliable and consistent audiences are |
| 00:09:07 | 00:09:11 | spending and so the best way to do this |
| 00:09:09 | 00:09:15 | and I've tested this before and it works |
| 00:09:11 | 00:09:18 | really good so I'll just set it up the |
| 00:09:15 | 00:09:20 | same way I'm gonna do a CVO campaign and |
| 00:09:18 | 00:09:23 | then I'm going to be these are my I'll |
| 00:09:20 | 00:09:24 | just name it scaling I'll just aim this |
| 00:09:23 | 00:09:29 | since we're tiknically not gonna be |
| 00:09:24 | 00:09:30 | like consistently scaling call it reboot |
| 00:09:29 | 00:09:33 | because we're gonna reboot this account |
| 00:09:30 | 00:09:34 | if something goes down and then I'm |
| 00:09:33 | 00:09:37 | gonna name it performers because these |
| 00:09:34 | 00:09:41 | are the audience's that performed well |
| 00:09:37 | 00:09:46 | conversions campaign budget optimization |
| 00:09:41 | 00:09:52 | $1,000 daily budget I'm gonna just |
| 00:09:46 | 00:09:55 | create a blank ad set here okay so now |
| 00:09:52 | 00:09:58 | we have this reboot performers campaign |
| 00:09:55 | 00:10:02 | at $1,000 a day and then we're gonna |
| 00:09:58 | 00:10:03 | utilize if you haven't yet you need to |
| 00:10:02 | 00:10:06 | share that pixel so we're gonna utilize |
| 00:10:03 | 00:10:09 | the pixel we're gonna choose purchase |
| 00:10:06 | 00:10:09 | objective |
| 00:10:12 | 00:10:18 | since we're using custom audiences and |
| 00:10:16 | 00:10:22 | we'll just go in order so make sure you |
| 00:10:18 | 00:10:24 | name them with the actual audience names |
| 00:10:22 | 00:10:27 | to keep track of it easier and then what |
| 00:10:24 | 00:10:27 | you need to do |
| 00:10:29 | 00:10:36 | is make sure this ad account has access |
| 00:10:32 | 00:10:40 | to your main business page go ahead and |
| 00:10:36 | 00:10:43 | enter the post ID make sure to keep the |
| 00:10:40 | 00:10:44 | same naming convention as your other ad |
| 00:10:43 | 00:10:46 | account to just make sure everything is |
| 00:10:44 | 00:10:53 | consistent from ad account so you can |
| 00:10:46 | 00:10:56 | track it accordingly and I had I had |
| 00:10:53 | 00:10:57 | three ads and each ad set so I'm just |
| 00:10:56 | 00:11:02 | gonna duplicate these you can hit |
| 00:10:57 | 00:11:04 | control D or command E I'm Mac quickly |
| 00:11:02 | 00:11:07 | duplicate them and then just do the same |
| 00:11:04 | 00:11:10 | thing copy over the post ID okay so now |
| 00:11:07 | 00:11:12 | we have this ad set with three ads in it |
| 00:11:10 | 00:11:14 | and what I want to do is duplicate this |
| 00:11:12 | 00:11:17 | I think I had like six duplicate this |
| 00:11:14 | 00:11:20 | five times repeat the process for all of |
| 00:11:17 | 00:11:20 | the audiences |
| 00:11:24 | 00:11:28 | now what I'm gonna do is set up my |
| 00:11:26 | 00:11:35 | retargeting campaign and once again I'm |
| 00:11:28 | 00:11:36 | gonna simplify this tremendously so I'm |
| 00:11:35 | 00:11:39 | gonna include all of my retargeting in |
| 00:11:36 | 00:11:43 | one and I think the total budget I need |
| 00:11:39 | 00:11:47 | is about $60 based off my spending and |
| 00:11:43 | 00:11:47 | this could be adjusted obviously |
| 00:11:52 | 00:11:56 | and then I'm gonna do the same thing I'm |
| 00:11:53 | 00:11:58 | going to copy in my retargeting ads I'm |
| 00:11:56 | 00:12:01 | gonna duplicate this two times for my |
| 00:11:58 | 00:12:01 | other retargeting audiences |
| 00:12:05 | 00:12:12 | oh and one thing I need to do is share |
| 00:12:08 | 00:12:15 | the purchasers audience so I can exclude |
| 00:12:12 | 00:12:17 | that with these custom audiences so the |
| 00:12:15 | 00:12:19 | easy way to do this is you can select |
| 00:12:17 | 00:12:23 | all your ad sets hit edit |
| 00:12:19 | 00:12:27 | come down to here hit exclude and then |
| 00:12:23 | 00:12:29 | you can just add it to all of them all |
| 00:12:27 | 00:12:32 | right there we go so we got 180 days |
| 00:12:29 | 00:12:36 | purchased and then also so one thing I |
| 00:12:32 | 00:12:40 | forgot to do in the seven day 95% we |
| 00:12:36 | 00:12:42 | want to exclude the view contents |
| 00:12:40 | 00:12:46 | initiate checkouts and edit cards and |
| 00:12:42 | 00:12:49 | purchases and then same with engaged |
| 00:12:46 | 00:12:51 | because we don't want to have the people |
| 00:12:49 | 00:12:55 | to actually came to the website in the |
| 00:12:51 | 00:12:58 | warm audiences okay cool so our |
| 00:12:55 | 00:13:00 | retargeting campaigns setup and then one |
| 00:12:58 | 00:13:06 | thing I need to do I forgot to do this |
| 00:13:00 | 00:13:06 | is come to my actual high spending |
| 00:13:06 | 00:13:11 | campaign and come down to audiences and |
| 00:13:09 | 00:13:13 | this is what I do for cold traffic is I |
| 00:13:11 | 00:13:19 | actually exclude obviously people that |
| 00:13:13 | 00:13:22 | purchased wares of that learn ad |
| 00:13:19 | 00:13:22 | purchasers |
| 00:13:23 | 00:13:29 | then I also exclude like the the view |
| 00:13:25 | 00:13:30 | contents so that way there in my my |
| 00:13:29 | 00:13:33 | retargeting campaigns for seven days and |
| 00:13:30 | 00:13:35 | if they don't complete an action in the |
| 00:13:33 | 00:13:38 | seven days I'll drop back into these |
| 00:13:35 | 00:13:40 | coal audiences and then I also need to |
| 00:13:38 | 00:13:44 | change to one click one day click it's |
| 00:13:40 | 00:13:55 | my preference at this price point okay |
| 00:13:44 | 00:13:57 | cool so literally I now have a backup ad |
| 00:13:55 | 00:14:00 | account that I can literally just I'll |
| 00:13:57 | 00:14:03 | leave these turned off and if something |
| 00:14:00 | 00:14:05 | gets deactivated or just goes wrong with |
| 00:14:03 | 00:14:08 | that other one I can flip these on and |
| 00:14:05 | 00:14:10 | no I have my best audiences with my |
| 00:14:08 | 00:14:14 | retargeting marketing funnel setup |
| 00:14:10 | 00:14:17 | launched in a moment's notike so this is |
| 00:14:14 | 00:14:20 | how I'm gonna prepare for any issues |
| 00:14:17 | 00:14:22 | with with this ad account and I hope |
| 00:14:20 | 00:14:24 | that helped you guys out you don't need |
| 00:14:22 | 00:14:26 | to overthink the whole process of |
| 00:14:24 | 00:14:28 | creating a backup ad account seriously |
| 00:14:26 | 00:14:30 | make it as simple as possible because |
| 00:14:28 | 00:14:32 | your goal is to not fully miss out on |
| 00:14:30 | 00:14:34 | the opportunities while you're waiting |
| 00:14:32 | 00:14:36 | for your other edit con to get reproved |
| 00:14:34 | 00:14:37 | and by doing this taking your best ones |
| 00:14:36 | 00:14:40 | putting them in a CBO campaign with a |
| 00:14:37 | 00:14:42 | high budget you're gonna drive sales as |
| 00:14:40 | 00:14:44 | long as you know that they're solidified |
| 00:14:42 | 00:14:45 | audiences and you have a solidified |
| 00:14:44 | 00:14:48 | funnel with your mark or your |
| 00:14:45 | 00:14:49 | remarketing and then you just set up |
| 00:14:48 | 00:14:50 | your retargeting and you're good to go |
| 00:14:49 | 00:14:52 | so I'll just turn these on next time |
| 00:14:50 | 00:14:54 | that happens and pick up where it left |
| 00:14:52 | 00:14:56 | off so I hope this helps you guys out if |
| 00:14:54 | 00:14:57 | you haven't yet make sure to subscribe |
| 00:14:56 | 00:14:59 | hit the like button do all that fun |
| 00:14:57 | 00:15:02 | stuff and then join up on the Facebook |
| 00:14:59 | 00:15:03 | group link is in the description of the |
| 00:15:02 | 00:15:04 | video thank you guys so much for |
| 00:15:03 | 00:15:07 | watching I'll see you in the next storm |
| 00:15:04 | 00:15:07 | doing out |
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