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Do This BEFORE Your Winning Products Ad Account is Disabled | Facebook Ads Shopify

Published on: December 3 2022 by Dylan Pondir

Do This BEFORE Your Winning Products Ad Account is Disabled | Facebook Ads Shopify

Do This BEFORE Your Winning Products Ad Account is Disabled | Facebook Ads Shopify

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00:00:00 00:00:05 yes this is a reupload of yesterday's
00:00:02 00:00:07 video I had to private the video that I
00:00:05 00:00:10 uploaded yesterday after about 90 to 100
00:00:07 00:00:13 reviews because I actually revealed my
00:00:10 00:00:15 personal brand and I'm currently scaling
00:00:13 00:00:17 and the funny thing is is that happened
00:00:15 00:00:19 at like somewhere in the nine minute
00:00:17 00:00:22 rate the average view duration was 5
00:00:19 00:00:24 minutes and 54 seconds so luckily the
00:00:22 00:00:26 majority of you didn't watch that part
00:00:24 00:00:28 of the video and can see it if you did
00:00:26 00:00:31 see it congratulations use it for some
00:00:28 00:00:33 inspiration I do gotta warn you though
00:00:31 00:00:41 if you try to steal anything from my
00:00:33 00:00:43 site I store my brand my ads nearly
00:00:41 00:00:45 instantly this video brought a lot of
00:00:43 00:00:48 value of my opinion it really helps to
00:00:45 00:00:50 solve a common problem we're facing so I
00:00:48 00:00:52 wanted to reload it and if you if you
00:00:50 00:00:53 drive to like on the last video if you
00:00:52 00:00:58 could do that again for me in turn rate
00:00:53 00:01:02 increase you guys I junks myself so bad
00:00:58 00:01:04 so let me cue the clip of Wednesday's
00:01:02 00:01:06 videos and so the only thing that can
00:01:04 00:01:08 really stop me now is a disabled ad
00:01:06 00:01:11 account because Facebook likes to
00:01:08 00:01:16 randomly do that nowadays so knock on
00:01:11 00:01:17 wood and of course hours after I post
00:01:16 00:01:20 the video my head account he gets
00:01:17 00:01:22 disabled and like always
00:01:20 00:01:24 oh sorry Dylan it was another mistake
00:01:22 00:01:27 that Facebook made and disabled internet
00:01:24 00:01:28 account super frustrating it completely
00:01:27 00:01:31 killed my momentum I was doing three
00:01:28 00:01:34 thousand dollars a day consistently just
00:01:31 00:01:38 gonna scale that up to who-knows-where
00:01:34 00:01:41 and yesterday it was disabled most of
00:01:38 00:01:42 the base still got rien abled did like
00:01:41 00:01:45 five hundred dollars in sales today
00:01:42 00:01:47 started out really slow relaunched the
00:01:45 00:01:49 ads are like 6 a.m.
00:01:47 00:01:51 they're not performing well so I'm just
00:01:49 00:01:53 gonna let them spend and I let them let
00:01:51 00:01:56 Facebook's algorithm pick up that
00:01:53 00:01:58 momentum but this can't happen on Black
00:01:56 00:02:00 Friday because it will kill any chances
00:01:58 00:02:02 of the six-figure month my chance is
00:02:00 00:02:03 already getting lower I still think I
00:02:02 00:02:05 can do it if I can pick up this momentum
00:02:03 00:02:07 but what I want to do in this video is
00:02:05 00:02:09 show you guys how I'm gonna prepare it
00:02:07 00:02:12 in case that happens now that I know
00:02:09 00:02:14 that this ad account is at risk of you
00:02:12 00:02:16 know this thing happening
00:02:14 00:02:17 disable an account situation happening
00:02:16 00:02:20 on Black Friday I'm gonna prepare for it
00:02:17 00:02:22 by setting up another ad account and
00:02:20 00:02:24 show you guys how I'm going to structure
00:02:22 00:02:26 it so I can just flip the switch in case
00:02:24 00:02:29 this gets disabled during the peak hours
00:02:26 00:02:29 so let's jump into exactly I'm gonna do
00:02:29 00:02:31 it
00:02:29 00:02:34 okay so here's my ad account that got
00:02:31 00:02:37 disabled and as you can see like today
00:02:34 00:02:39 it's only spent $67 and if you look at
00:02:37 00:02:42 my budgets five hundred a hundred two
00:02:39 00:02:43 hundred 450 this should be spending at
00:02:42 00:02:47 least thirteen to fourteen hundred
00:02:43 00:02:48 dollars a day it's already 11:20 a.m. so
00:02:47 00:02:51 I don't know what's going on what I'm
00:02:48 00:02:52 gonna try to do is drop in some ads
00:02:51 00:02:54 different creatives and like see it
00:02:52 00:02:56 that'll wreck it but this is incredibly
00:02:54 00:02:58 frustrating so I'm gonna prepare this
00:02:56 00:02:59 other ad account and show you guys how
00:02:58 00:03:01 I'm gonna set this up and kind of
00:02:59 00:03:03 structure it so you can replicate the
00:03:01 00:03:05 same thing so the first thing you need
00:03:03 00:03:08 is another ad account that you've spent
00:03:05 00:03:12 money on and that's that's crucial so I
00:03:08 00:03:15 have this other ad account here and can
00:03:12 00:03:17 I go to like head delivery oh wait I
00:03:15 00:03:19 gotta go to lifetime there you go
00:03:17 00:03:23 so as you can see like I have spent
00:03:19 00:03:27 $1,000 on this so that's important to
00:03:23 00:03:29 show Facebook like that you're using a
00:03:27 00:03:31 valid account not a new account you're
00:03:29 00:03:32 not trying to do anything weird because
00:03:31 00:03:34 you don't want to take a new account to
00:03:32 00:03:35 like a thousand dollars a day in the
00:03:34 00:03:37 first couple days cuz that's caring
00:03:35 00:03:38 that's a guaranteed way to get flagged
00:03:37 00:03:41 so if you have something that you spent
00:03:38 00:03:43 money on over a period of time it has
00:03:41 00:03:45 very good use if your last resort is a
00:03:43 00:03:48 new ad account though it's better than
00:03:45 00:03:52 nothing so what we need to do here is
00:03:48 00:03:54 share my most profitable audiences with
00:03:52 00:03:56 this ad account so I can set up like a
00:03:54 00:03:59 really simple structure that I can flip
00:03:56 00:04:00 on while this is disabled so you want to
00:03:59 00:04:02 make sure they're on the same
00:04:00 00:04:03 business manager so I have this one
00:04:02 00:04:05 called multiply adventures so we're
00:04:03 00:04:08 gonna go into business settings come
00:04:05 00:04:11 down to Add Account and you'll see I
00:04:08 00:04:14 have my to add accounts here so what we
00:04:11 00:04:20 want to share though is the resources so
00:04:14 00:04:23 come to data sources pixels and we want
00:04:20 00:04:25 to share so this is my pick so I'm using
00:04:23 00:04:32 for the site we want to share it with
00:04:25 00:04:37 the BBN ad account then what we want to
00:04:32 00:04:37 do is come up to audiences
00:04:40 00:04:46 select your in your normal account and
00:04:44 00:04:49 what I want to find out though is what
00:04:46 00:04:52 my profitable audiences are so I'm gonna
00:04:49 00:04:54 go to lifetime and remember this is just
00:04:52 00:04:55 like a temporary solution while the
00:04:54 00:04:57 other count is disabled so you don't
00:04:55 00:05:00 need to go overboard with insuring like
00:04:57 00:05:01 everything is where it should be so I'm
00:05:00 00:05:03 gonna show you what I do to simplify
00:05:01 00:05:08 that structure so what I do is I take my
00:05:03 00:05:14 my best ad accounts and let me open up
00:05:08 00:05:21 my notes so I can so I can do this
00:05:14 00:05:22 correctly okay so we have I know this
00:05:21 00:05:24 one doesn't seem profitable because it's
00:05:22 00:05:27 one point six six foot so this isn't
00:05:24 00:05:29 tracked like probably forty purchases
00:05:27 00:05:32 and I know that it's consistent at high
00:05:29 00:05:34 ad spend so what I'll do here is I'll do
00:05:32 00:05:40 this I'm just gonna literally copy and
00:05:34 00:05:42 paste the names and as you can see I
00:05:40 00:05:44 sorted by purchases not return on
00:05:42 00:05:46 adspend because the more purchases it
00:05:44 00:05:49 has if I'm still running it I know it's
00:05:46 00:05:51 a consistent reliable audience and
00:05:49 00:05:53 that's what I'm focused on here so I
00:05:51 00:05:55 want consistent ones that can drive
00:05:53 00:05:59 revenue while this ad account is
00:05:55 00:05:59 disabled so that's retargeting
00:06:02 00:06:06 iTunes performing well
00:06:19 00:06:22 this is retargeting
00:06:24 00:06:29 okay so these are the ones that are
00:06:26 00:06:34 driving the majority of purchases right
00:06:29 00:06:38 now so this is honestly good as of now
00:06:34 00:06:41 and then what I'll do is I want to get
00:06:38 00:06:44 my retargeting audiences too so let's go
00:06:41 00:06:49 into my warm audiences so it's gonna be
00:06:44 00:06:53 the BC engaged and then seven-day and
00:06:49 00:06:57 ninety-five percent for warm and then
00:06:53 00:06:59 high audiences we've got the view
00:06:57 00:07:01 contents because my initiate checkout
00:06:59 00:07:04 semantik cards are smaller audience is
00:07:01 00:07:06 pretty small so view content excluding
00:07:04 00:07:08 like all of these other ones which
00:07:06 00:07:10 captures initiate checkout and edit car
00:07:08 00:07:12 audiences also okay so here we go so
00:07:10 00:07:15 these are the ones that are really
00:07:12 00:07:19 driving the core revenue of my business
00:07:15 00:07:22 and the thing is is if this account goes
00:07:19 00:07:24 down I know that these are reliable even
00:07:22 00:07:27 in a new ad account that has no history
00:07:24 00:07:28 these are proven audiences that will
00:07:27 00:07:30 perform so that's what I'm focused on
00:07:28 00:07:35 here and so what I want to do is go to
00:07:30 00:07:37 my audiences and figure out where they
00:07:35 00:07:37 are
00:07:38 00:07:48 so I'll search it hit share and then
00:07:44 00:07:57 share it with the BBN there's that one
00:07:48 00:07:57 so I'll erase that from here sure
00:07:59 00:08:06 done BC engaged and this is why naming
00:08:05 00:08:08 your ad sets with like the actual
00:08:06 00:08:12 audience name is so clutch
00:08:08 00:08:13 so I actually failed oh wait it should
00:08:12 00:08:15 be Oh cuz all these have that same name
00:08:13 00:08:18 but it's clutch because you can just
00:08:15 00:08:25 simply search it and find it when you
00:08:18 00:08:25 have a wide array of audiences so this
00:08:30 00:08:32 you
00:08:37 00:08:44 cool so we have everything shared that
00:08:42 00:08:46 is good for now so what we can do is
00:08:44 00:08:49 we'll go back into the BBN ad account
00:08:46 00:08:52 give it a nice refresh and what I want
00:08:49 00:08:55 you to take notes of this house
00:08:52 00:08:57 how simplified my setup for this ad
00:08:55 00:08:59 account is gonna be because when that
00:08:57 00:09:02 other ad account goes down if it does
00:08:59 00:09:04 once again knock on wood I just want to
00:09:02 00:09:07 hit one button and know that all of my
00:09:04 00:09:09 reliable and consistent audiences are
00:09:07 00:09:11 spending and so the best way to do this
00:09:09 00:09:15 and I've tested this before and it works
00:09:11 00:09:18 really good so I'll just set it up the
00:09:15 00:09:20 same way I'm gonna do a CVO campaign and
00:09:18 00:09:23 then I'm going to be these are my I'll
00:09:20 00:09:24 just name it scaling I'll just aim this
00:09:23 00:09:29 since we're tiknically not gonna be
00:09:24 00:09:30 like consistently scaling call it reboot
00:09:29 00:09:33 because we're gonna reboot this account
00:09:30 00:09:34 if something goes down and then I'm
00:09:33 00:09:37 gonna name it performers because these
00:09:34 00:09:41 are the audience's that performed well
00:09:37 00:09:46 conversions campaign budget optimization
00:09:41 00:09:52 $1,000 daily budget I'm gonna just
00:09:46 00:09:55 create a blank ad set here okay so now
00:09:52 00:09:58 we have this reboot performers campaign
00:09:55 00:10:02 at $1,000 a day and then we're gonna
00:09:58 00:10:03 utilize if you haven't yet you need to
00:10:02 00:10:06 share that pixel so we're gonna utilize
00:10:03 00:10:09 the pixel we're gonna choose purchase
00:10:06 00:10:09 objective
00:10:12 00:10:18 since we're using custom audiences and
00:10:16 00:10:22 we'll just go in order so make sure you
00:10:18 00:10:24 name them with the actual audience names
00:10:22 00:10:27 to keep track of it easier and then what
00:10:24 00:10:27 you need to do
00:10:29 00:10:36 is make sure this ad account has access
00:10:32 00:10:40 to your main business page go ahead and
00:10:36 00:10:43 enter the post ID make sure to keep the
00:10:40 00:10:44 same naming convention as your other ad
00:10:43 00:10:46 account to just make sure everything is
00:10:44 00:10:53 consistent from ad account so you can
00:10:46 00:10:56 track it accordingly and I had I had
00:10:53 00:10:57 three ads and each ad set so I'm just
00:10:56 00:11:02 gonna duplicate these you can hit
00:10:57 00:11:04 control D or command E I'm Mac quickly
00:11:02 00:11:07 duplicate them and then just do the same
00:11:04 00:11:10 thing copy over the post ID okay so now
00:11:07 00:11:12 we have this ad set with three ads in it
00:11:10 00:11:14 and what I want to do is duplicate this
00:11:12 00:11:17 I think I had like six duplicate this
00:11:14 00:11:20 five times repeat the process for all of
00:11:17 00:11:20 the audiences
00:11:24 00:11:28 now what I'm gonna do is set up my
00:11:26 00:11:35 retargeting campaign and once again I'm
00:11:28 00:11:36 gonna simplify this tremendously so I'm
00:11:35 00:11:39 gonna include all of my retargeting in
00:11:36 00:11:43 one and I think the total budget I need
00:11:39 00:11:47 is about $60 based off my spending and
00:11:43 00:11:47 this could be adjusted obviously
00:11:52 00:11:56 and then I'm gonna do the same thing I'm
00:11:53 00:11:58 going to copy in my retargeting ads I'm
00:11:56 00:12:01 gonna duplicate this two times for my
00:11:58 00:12:01 other retargeting audiences
00:12:05 00:12:12 oh and one thing I need to do is share
00:12:08 00:12:15 the purchasers audience so I can exclude
00:12:12 00:12:17 that with these custom audiences so the
00:12:15 00:12:19 easy way to do this is you can select
00:12:17 00:12:23 all your ad sets hit edit
00:12:19 00:12:27 come down to here hit exclude and then
00:12:23 00:12:29 you can just add it to all of them all
00:12:27 00:12:32 right there we go so we got 180 days
00:12:29 00:12:36 purchased and then also so one thing I
00:12:32 00:12:40 forgot to do in the seven day 95% we
00:12:36 00:12:42 want to exclude the view contents
00:12:40 00:12:46 initiate checkouts and edit cards and
00:12:42 00:12:49 purchases and then same with engaged
00:12:46 00:12:51 because we don't want to have the people
00:12:49 00:12:55 to actually came to the website in the
00:12:51 00:12:58 warm audiences okay cool so our
00:12:55 00:13:00 retargeting campaigns setup and then one
00:12:58 00:13:06 thing I need to do I forgot to do this
00:13:00 00:13:06 is come to my actual high spending
00:13:06 00:13:11 campaign and come down to audiences and
00:13:09 00:13:13 this is what I do for cold traffic is I
00:13:11 00:13:19 actually exclude obviously people that
00:13:13 00:13:22 purchased wares of that learn ad
00:13:19 00:13:22 purchasers
00:13:23 00:13:29 then I also exclude like the the view
00:13:25 00:13:30 contents so that way there in my my
00:13:29 00:13:33 retargeting campaigns for seven days and
00:13:30 00:13:35 if they don't complete an action in the
00:13:33 00:13:38 seven days I'll drop back into these
00:13:35 00:13:40 coal audiences and then I also need to
00:13:38 00:13:44 change to one click one day click it's
00:13:40 00:13:55 my preference at this price point okay
00:13:44 00:13:57 cool so literally I now have a backup ad
00:13:55 00:14:00 account that I can literally just I'll
00:13:57 00:14:03 leave these turned off and if something
00:14:00 00:14:05 gets deactivated or just goes wrong with
00:14:03 00:14:08 that other one I can flip these on and
00:14:05 00:14:10 no I have my best audiences with my
00:14:08 00:14:14 retargeting marketing funnel setup
00:14:10 00:14:17 launched in a moment's notike so this is
00:14:14 00:14:20 how I'm gonna prepare for any issues
00:14:17 00:14:22 with with this ad account and I hope
00:14:20 00:14:24 that helped you guys out you don't need
00:14:22 00:14:26 to overthink the whole process of
00:14:24 00:14:28 creating a backup ad account seriously
00:14:26 00:14:30 make it as simple as possible because
00:14:28 00:14:32 your goal is to not fully miss out on
00:14:30 00:14:34 the opportunities while you're waiting
00:14:32 00:14:36 for your other edit con to get reproved
00:14:34 00:14:37 and by doing this taking your best ones
00:14:36 00:14:40 putting them in a CBO campaign with a
00:14:37 00:14:42 high budget you're gonna drive sales as
00:14:40 00:14:44 long as you know that they're solidified
00:14:42 00:14:45 audiences and you have a solidified
00:14:44 00:14:48 funnel with your mark or your
00:14:45 00:14:49 remarketing and then you just set up
00:14:48 00:14:50 your retargeting and you're good to go
00:14:49 00:14:52 so I'll just turn these on next time
00:14:50 00:14:54 that happens and pick up where it left
00:14:52 00:14:56 off so I hope this helps you guys out if
00:14:54 00:14:57 you haven't yet make sure to subscribe
00:14:56 00:14:59 hit the like button do all that fun
00:14:57 00:15:02 stuff and then join up on the Facebook
00:14:59 00:15:03 group link is in the description of the
00:15:02 00:15:04 video thank you guys so much for
00:15:03 00:15:07 watching I'll see you in the next storm
00:15:04 00:15:07 doing out