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Published on: December 23 2022 by David Cantero

Are you tired of seeing low engagement rates and poor ROI on your Facebook ads? It's time to take a closer look at your custom audiences. By following these simple steps, you can optimize your custom audiences and see better results.

Step 1: Clean up your audience list

- Remove inactive users

- Remove duplicates

- Exclude irrelevant segments

Step 2: Segment your audience

- Use demographic data

- Use behavioral data

- Use interests and preferences

Step 3: Use lookalike audiences

- Create lookalike audiences from your top-performing segments

- Test and adjust the size of your lookalike audience

Step 4: Experiment with ad formats

- Try different ad formats to see what resonates with your audience

- Use dynamic ads to showcase relevant products

Step 5: Test and analyze your results

- Track your ad performance

- Use A/B testing to compare different ad sets

- Adjust your strategy based on your results

By taking the time to optimize your Facebook custom audiences, you can see significant improvements in your ad performance. Don't settle for low engagement and poor ROI - take action and see the results for yourself.


Hey guys, welcome back to the channel! Today we're talking about something super basic but incredibly important when it comes to creating new landing pages. Every time you create a new landing page, you need to make sure it's in the custom audience of what you're creating. This way, when you go to run future Facebook or Instagram ads, you can exclude the people who have already landed on those pages.

Here are the steps you need to follow:

1. Make sure the links to your landing pages are inside your custom audience.

2. Edit the title and add in the links to your custom audience.

3. Update your audience and exclude previous clients from seeing future ads.

4. Use the custom audience feature to target the right audience and exclude those who have already become your clients.

This process may seem simple, but it's incredibly important. By making sure your landing pages are in your custom audience, you can save money on your ad budget and make sure your ads are relevant to the right audience.

Also, when it comes to using Cartra for landing pages, email autoresponders, and digital products, it's important to choose the right plan. If you have multiple domains, you can forward them to one domain to save money on extra domains.

Remember to always update your custom audience every time you add new landing pages. This is a crucial step that many people tend to miss. By doing so, you can ensure that your future ads are seen by the right audience and exclude those who have already become your clients.

So, make sure to follow these steps and start creating effective landing pages for your business!

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