Does SHOPIFY Dropshipping STILL Work? HERE Is What YOU Are MISSING!
Published on: November 28 2022 by Peter Pru - Ecommerce Empire Builders
Does SHOPIFY Dropshipping STILL Work? HERE Is What YOU Are MISSING!
Table of Contents About Does SHOPIFY Dropshipping STILL Work? HERE Is What YOU Are MISSING!
Does SHOPIFY Dropshipping STILL Work? HERE Is What YOU Are MISSING!
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00:00:23 | 00:00:28 | what is up Empire builders welcome back |
00:00:25 | 00:00:30 | to another episode here today we're |
00:00:28 | 00:00:33 | gonna be toking about a question I |
00:00:30 | 00:00:35 | constantly constantly get asked is why |
00:00:33 | 00:00:37 | why Pete why are you the only one that's |
00:00:35 | 00:00:39 | sending all your driving to sales |
00:00:37 | 00:00:41 | funnels instead of your Shopify store |
00:00:39 | 00:00:44 | everybody seems to always be sending it |
00:00:41 | 00:00:46 | to Shopify stores but specifically I |
00:00:44 | 00:00:48 | want to tok about why sending it to a |
00:00:46 | 00:00:51 | sales funnel actually converts better |
00:00:48 | 00:00:53 | right because I want to I want you to do |
00:00:51 | 00:00:55 | me a favor guys I want you to go into |
00:00:53 | 00:00:57 | your Shopify stats and I want to go tell |
00:00:55 | 00:01:01 | me what your conversion rate is I can |
00:00:57 | 00:01:05 | merely bet that most of you most of you |
00:01:01 | 00:01:07 | if not literally 99% of you are under a |
00:01:05 | 00:01:09 | four percent conversion rate probably |
00:01:07 | 00:01:11 | most of you are at two percent that's |
00:01:09 | 00:01:13 | usually the average all right usually |
00:01:11 | 00:01:16 | pretend like one point six and like two |
00:01:13 | 00:01:19 | percent average conversion rate on a |
00:01:16 | 00:01:23 | Shopify store front and I have a theory |
00:01:19 | 00:01:27 | on why it is like that guys and usually |
00:01:23 | 00:01:28 | usually on a sales funnel guys your |
00:01:27 | 00:01:31 | conversion rates going to be closer to |
00:01:28 | 00:01:32 | eight percent seven eight percent is |
00:01:31 | 00:01:33 | from what I found especially when you |
00:01:32 | 00:01:37 | got your targeting and all that good |
00:01:33 | 00:01:40 | stuff down why is that well here's my |
00:01:37 | 00:01:42 | theory on why traffic is always gonna |
00:01:40 | 00:01:44 | convert better through a funnel compared |
00:01:42 | 00:01:47 | to a storefront okay like a Shopify |
00:01:44 | 00:01:50 | store right and the reason that happens |
00:01:47 | 00:01:53 | guys is because when you send somebody |
00:01:50 | 00:01:55 | to a Shopify store even if you send them |
00:01:53 | 00:01:57 | to your product page literally exactly |
00:01:55 | 00:02:01 | your exact product page where you want |
00:01:57 | 00:02:03 | them to buy people get confused okay and |
00:02:01 | 00:02:05 | they don't understand what to do next |
00:02:03 | 00:02:07 | okay there's a bunch of options and they |
00:02:05 | 00:02:09 | see your related product they click |
00:02:07 | 00:02:12 | around and then the next thing you know |
00:02:09 | 00:02:13 | they're gone okay and that's the |
00:02:12 | 00:02:16 | difference without us it with a sales |
00:02:13 | 00:02:20 | funnel when you send some traffic to a |
00:02:16 | 00:02:21 | sales funnel guys there's only a few |
00:02:20 | 00:02:23 | options at the page |
00:02:21 | 00:02:26 | these people okay your potential |
00:02:23 | 00:02:27 | customers first step one enter your |
00:02:26 | 00:02:31 | email address on the opt-in page or |
00:02:27 | 00:02:33 | leave okay there they answer their email |
00:02:31 | 00:02:35 | address that is called a micro |
00:02:33 | 00:02:38 | commitment they have now committed a |
00:02:35 | 00:02:40 | small little task like that and said yes |
00:02:38 | 00:02:42 | to adding in their email address and |
00:02:40 | 00:02:44 | giving it to you right this is all |
00:02:42 | 00:02:46 | psychology now right that's a micro |
00:02:44 | 00:02:48 | commitment level on their brain that |
00:02:46 | 00:02:51 | they said yes who finally you know I'll |
00:02:48 | 00:02:54 | give them my email address now they |
00:02:51 | 00:02:56 | might get to the order form page right |
00:02:54 | 00:03:01 | now the order form pages are very very |
00:02:56 | 00:03:02 | simple guys it has maybe a few uh a few |
00:03:01 | 00:03:04 | maybe a few more pictures and a couple |
00:03:02 | 00:03:08 | details about your product but there's |
00:03:04 | 00:03:10 | only one product right there is one |
00:03:08 | 00:03:12 | product for them to choose from it's not |
00:03:10 | 00:03:14 | like you see any other related products |
00:03:12 | 00:03:15 | on the page yeah you might have an order |
00:03:14 | 00:03:17 | bump but there's no picture of the order |
00:03:15 | 00:03:19 | up there's nothing there there's an |
00:03:17 | 00:03:21 | order bump that might just say hey you |
00:03:19 | 00:03:22 | know again expedited shipping or you |
00:03:21 | 00:03:24 | know add a limited edition version of |
00:03:22 | 00:03:26 | the product or whatever right but |
00:03:24 | 00:03:29 | there's only everything on that order |
00:03:26 | 00:03:31 | page revolves around one product there's |
00:03:29 | 00:03:33 | no distractions anywhere else there's no |
00:03:31 | 00:03:35 | links out right the only option this |
00:03:33 | 00:03:37 | person has is either give me that credit |
00:03:35 | 00:03:39 | card information and get the product or |
00:03:37 | 00:03:42 | get out that's the beauty with the |
00:03:39 | 00:03:44 | Samsung each step is a yes or no |
00:03:42 | 00:03:47 | question it's a one or two zero okay |
00:03:44 | 00:03:49 | there is no other options okay and |
00:03:47 | 00:03:50 | that's how it needs to be in e-commerce |
00:03:49 | 00:03:53 | people's attention spans are way too |
00:03:50 | 00:03:55 | short right now it's like a second long |
00:03:53 | 00:03:58 | so if you give them more options I got a |
00:03:55 | 00:03:59 | yes or no and then a maybe most of them |
00:03:58 | 00:04:01 | are gonna choose maybe and that's what |
00:03:59 | 00:04:03 | happens when you send them to a Shopify |
00:04:01 | 00:04:05 | store guys most people are saying maybe |
00:04:03 | 00:04:07 | later maybe I'll do this later with a |
00:04:05 | 00:04:09 | sales funnel you're not letting that |
00:04:07 | 00:04:11 | stuff happen right they create a micro |
00:04:09 | 00:04:13 | commitment on your opt-in page right |
00:04:11 | 00:04:14 | they gave you an email address now they |
00:04:13 | 00:04:16 | gets a second page and they see all the |
00:04:14 | 00:04:18 | different options of product quantities |
00:04:16 | 00:04:19 | they can buy for your for your for your |
00:04:18 | 00:04:23 | product or whatever you're offering |
00:04:19 | 00:04:24 | right that's it it's that easy all right |
00:04:23 | 00:04:26 | and that's what they make that logical |
00:04:24 | 00:04:28 | decision or emotional decision if you |
00:04:26 | 00:04:30 | did your marketing right hopefully |
00:04:28 | 00:04:32 | they're saying yes emotionally right and |
00:04:30 | 00:04:34 | validating it logically on why they need |
00:04:32 | 00:04:36 | this product all right and they |
00:04:34 | 00:04:39 | by the by your product right they say |
00:04:36 | 00:04:41 | yes right now they get to your upsell |
00:04:39 | 00:04:43 | pages right and that's exactly it's so |
00:04:41 | 00:04:46 | simple your upsell pages our yeses or |
00:04:43 | 00:04:48 | knows there's nothing else that needs to |
00:04:46 | 00:04:49 | be on these pages guys there's nothing |
00:04:48 | 00:04:52 | else that needs to be on these pages |
00:04:49 | 00:04:54 | it's a yes or no question do you want |
00:04:52 | 00:04:56 | that product extra product or do not |
00:04:54 | 00:04:59 | want the extra product okay that's it |
00:04:56 | 00:05:01 | don't clutter it up and confuse people |
00:04:59 | 00:05:03 | with other links to external sites or |
00:05:01 | 00:05:06 | anything you just need to be simple the |
00:05:03 | 00:05:07 | only place the only place I always tell |
00:05:06 | 00:05:09 | my students especially the ones in six |
00:05:07 | 00:05:11 | share your phone it's the only place I |
00:05:09 | 00:05:13 | want you to ever link externally out or |
00:05:11 | 00:05:15 | tok about other products is on your |
00:05:13 | 00:05:18 | Thank You page on your Thank You page |
00:05:15 | 00:05:20 | yes you can put down different affiliate |
00:05:18 | 00:05:24 | up affiliate offers that you might have |
00:05:20 | 00:05:25 | you might want to do um you know point |
00:05:24 | 00:05:26 | them to a different sales funnel of |
00:05:25 | 00:05:29 | yours main point them to your Shopify |
00:05:26 | 00:05:30 | store at that point at that point we can |
00:05:29 | 00:05:32 | send it to our Shopify server because |
00:05:30 | 00:05:33 | they've said yes so many times to us so |
00:05:32 | 00:05:36 | if we give them a good deal say hey you |
00:05:33 | 00:05:37 | know here's a 20% coupon for our entire |
00:05:36 | 00:05:40 | store it's valid for next eight hours |
00:05:37 | 00:05:42 | make sure you go use it now right that's |
00:05:40 | 00:05:45 | when they will go now to your Shopify |
00:05:42 | 00:05:46 | store and buy from you then alright so I |
00:05:45 | 00:05:49 | hope that makes sense guys because |
00:05:46 | 00:05:51 | literally when you set when you give |
00:05:49 | 00:05:52 | people too many options right they're |
00:05:51 | 00:05:54 | usually not going to choose the option |
00:05:52 | 00:05:58 | that you want that's the unfortunate |
00:05:54 | 00:06:01 | truth of this stuff especially when |
00:05:58 | 00:06:05 | you're running you know a shop of ice or |
00:06:01 | 00:06:07 | forend funnels as well right typically |
00:06:05 | 00:06:10 | right guys the funnel the funnel will |
00:06:07 | 00:06:12 | convert a lot better for you especially |
00:06:10 | 00:06:14 | with your code traffic there you should |
00:06:12 | 00:06:16 | never be anything anyway that you're |
00:06:14 | 00:06:18 | acquiring new customers every single one |
00:06:16 | 00:06:20 | of them should be going through a funnel |
00:06:18 | 00:06:21 | guys all of your new customers should be |
00:06:20 | 00:06:23 | going through a funnel any of your paid |
00:06:21 | 00:06:26 | traffic sources should be going through |
00:06:23 | 00:06:29 | a sales funnel it will convert better |
00:06:26 | 00:06:32 | for you I promise you that okay |
00:06:29 | 00:06:33 | most people guys and I repeat this all |
00:06:32 | 00:06:34 | the time when you send them to that |
00:06:33 | 00:06:36 | Shopify store they're just gonna even if |
00:06:34 | 00:06:38 | they do convert and even if they do say |
00:06:36 | 00:06:40 | yes to your product they're just gonna |
00:06:38 | 00:06:43 | buy one and they're gonna be out there |
00:06:40 | 00:06:45 | leaving your store okay at least with |
00:06:43 | 00:06:47 | the sales funnel you're able to not only |
00:06:45 | 00:06:48 | break even you're making three |
00:06:47 | 00:06:50 | time's the money then what would you do |
00:06:48 | 00:06:52 | you would do actually just three point |
00:06:50 | 00:06:54 | four times the average cart value of |
00:06:52 | 00:06:55 | what you'd see in a Shopify store |
00:06:54 | 00:06:57 | because you have order bumps you have |
00:06:55 | 00:06:58 | quantities of your products that you can |
00:06:57 | 00:07:00 | literally put in the face of your |
00:06:58 | 00:07:02 | customer right then you have different |
00:07:00 | 00:07:04 | upsells sequence and down sell sequences |
00:07:02 | 00:07:06 | okay that's what I want you guys to |
00:07:04 | 00:07:08 | understand that's why it's so so so |
00:07:06 | 00:07:10 | important to be using sales funnels guys |
00:07:08 | 00:07:13 | because when you run Facebook ads or |
00:07:10 | 00:07:15 | whatever think about it if you if you |
00:07:13 | 00:07:19 | have three times extra now average cart |
00:07:15 | 00:07:20 | value your maintenance of revenue so now |
00:07:19 | 00:07:22 | you're not only going to be able to |
00:07:20 | 00:07:23 | easily pay for the traffic that you're |
00:07:22 | 00:07:24 | paying for it through Facebook Ads |
00:07:23 | 00:07:25 | you're gonna easily be able to pay for |
00:07:24 | 00:07:26 | the product cost and you're finally |
00:07:25 | 00:07:29 | actually gonna be able to pay for |
00:07:26 | 00:07:30 | yourself that's wait you're not gonna be |
00:07:29 | 00:07:32 | able to do that with a Shopify store if |
00:07:30 | 00:07:34 | they just keep buying one product or |
00:07:32 | 00:07:35 | even two product right they're not going |
00:07:34 | 00:07:38 | to be able you're not gonna be able to |
00:07:35 | 00:07:39 | pay for it right you're not you're |
00:07:38 | 00:07:40 | actually gonna be losing weight that's |
00:07:39 | 00:07:43 | why most people that get into drop |
00:07:40 | 00:07:45 | shipping and fall for this belief to go |
00:07:43 | 00:07:46 | through a Shopify store they're actually |
00:07:45 | 00:07:50 | losing money and that's why most |
00:07:46 | 00:07:51 | businesses in Shopify fail literally |
00:07:50 | 00:07:54 | because you're not controlling the sales |
00:07:51 | 00:07:56 | process for your customer right and when |
00:07:54 | 00:07:58 | there's an option out there to use this |
00:07:56 | 00:08:00 | house one where it's literally proven |
00:07:58 | 00:08:03 | that your conversion rates are going to |
00:08:00 | 00:08:04 | be double make sure you take advantage |
00:08:03 | 00:08:07 | of that especially with the average cart |
00:08:04 | 00:08:10 | values being so high in sales funnels |
00:08:07 | 00:08:12 | compared to a Shopify service but I hope |
00:08:10 | 00:08:13 | this video was helpful for you guys that |
00:08:12 | 00:08:14 | we're wondering you know why do you |
00:08:13 | 00:08:17 | usually sales funnels convert better |
00:08:14 | 00:08:19 | well it's that that's why because you're |
00:08:17 | 00:08:21 | it's a yes or no questions on every |
00:08:19 | 00:08:24 | single page there's no other options on |
00:08:21 | 00:08:26 | a sale son all besides to say yes or no |
00:08:24 | 00:08:28 | and I want to tok about one quick thing |
00:08:26 | 00:08:29 | here and this is also um we're heading |
00:08:28 | 00:08:33 | up about eight minutes here but it's |
00:08:29 | 00:08:36 | cool two-step order forms the reason |
00:08:33 | 00:08:39 | two-step order forms work as well as |
00:08:36 | 00:08:40 | they do right and usually listen guys if |
00:08:39 | 00:08:43 | you're doing in two set order form do |
00:08:40 | 00:08:45 | not do not use an opt-in page like if |
00:08:43 | 00:08:47 | you do an opt-in page and then it leads |
00:08:45 | 00:08:49 | to a two-step order form don't do that |
00:08:47 | 00:08:49 | don't not do that that's that's that's |
00:08:49 | 00:08:51 | bad |
00:08:49 | 00:08:52 | with the two-step order form you want |
00:08:51 | 00:08:54 | them to land on the two-step order form |
00:08:52 | 00:08:56 | and that's it because you're gonna be |
00:08:54 | 00:08:58 | collecting the lead right from there and |
00:08:56 | 00:08:59 | the reason two-step order forms |
00:08:58 | 00:09:02 | if you don't know what a 2-step order |
00:08:59 | 00:09:03 | form is it's basically two pages on like |
00:09:02 | 00:09:05 | a little basically on the first page you |
00:09:03 | 00:09:06 | say what is your what's your shipmate |
00:09:05 | 00:09:08 | what's your email on what your shipping |
00:09:06 | 00:09:10 | information and then when they click and |
00:09:08 | 00:09:12 | go to step two down step - that's where |
00:09:10 | 00:09:13 | it's going to show you they're going to |
00:09:12 | 00:09:15 | be asked to put in their credit card |
00:09:13 | 00:09:16 | information and select what products |
00:09:15 | 00:09:20 | they want that's what the order bump |
00:09:16 | 00:09:21 | will be shown as well but the reason to |
00:09:20 | 00:09:23 | set order forms to convert so well is |
00:09:21 | 00:09:26 | because of that micro commitment right |
00:09:23 | 00:09:28 | most people and yes it's a very sneaky |
00:09:26 | 00:09:29 | little tack that guys will to set board |
00:09:28 | 00:09:30 | for because you're getting all that |
00:09:29 | 00:09:33 | customers information right you're |
00:09:30 | 00:09:34 | getting their their name you're getting |
00:09:33 | 00:09:37 | their email address you're getting their |
00:09:34 | 00:09:39 | whole detailed location address so when |
00:09:37 | 00:09:40 | they go to step two they may or may not |
00:09:39 | 00:09:42 | have known that they're gonna have to |
00:09:40 | 00:09:44 | pay for that shipping price or whatever |
00:09:42 | 00:09:45 | or paid they thought they might have |
00:09:44 | 00:09:48 | been getting that product completely for |
00:09:45 | 00:09:50 | free they've already committed to |
00:09:48 | 00:09:51 | putting in their shipping information |
00:09:50 | 00:09:53 | that they're just gonna be like you know |
00:09:51 | 00:09:55 | what - I'll just buy there Eddie got my |
00:09:53 | 00:09:57 | shipping information I might as well get |
00:09:55 | 00:09:58 | this thing that's why two-step order |
00:09:57 | 00:10:00 | forms convert as well as they do but |
00:09:58 | 00:10:02 | make sure you're not doing like a double |
00:10:00 | 00:10:04 | opt-in sort of thing where you have an |
00:10:02 | 00:10:06 | opt-in page leading to a two-step order |
00:10:04 | 00:10:08 | form I did that once before my |
00:10:06 | 00:10:10 | conversions were actually lower just |
00:10:08 | 00:10:12 | send them to a direct sales page that |
00:10:10 | 00:10:14 | has your to set border form on it one |
00:10:12 | 00:10:16 | single sales page explaining your |
00:10:14 | 00:10:17 | product benefits features or whatever |
00:10:16 | 00:10:19 | all that good stuff but that's two |
00:10:17 | 00:10:23 | separate forms do typically convert |
00:10:19 | 00:10:25 | better because especially in terms of |
00:10:23 | 00:10:26 | after they put in the lead-in for after |
00:10:25 | 00:10:28 | they put in their information and see |
00:10:26 | 00:10:31 | that step two you're typically going to |
00:10:28 | 00:10:33 | see most more people are going to take |
00:10:31 | 00:10:35 | you up on that offer and purchase so |
00:10:33 | 00:10:37 | guys I hope this video was helpful for |
00:10:35 | 00:10:39 | you if you're interested in this kind of |
00:10:37 | 00:10:40 | stuff these funnels and trying to learn |
00:10:39 | 00:10:42 | how to use them if you're sell on Amazon |
00:10:40 | 00:10:44 | or Shopify or whatever I hold a class |
00:10:42 | 00:10:45 | every single week it's been sporadic |
00:10:44 | 00:10:47 | it's been on Sundays Mondays Tuesdays |
00:10:45 | 00:10:48 | it's all over the place but if you want |
00:10:47 | 00:10:50 | to find out when the next class is |
00:10:48 | 00:10:52 | coming up make sure you click it's |
00:10:50 | 00:10:53 | either gonna be on the first comment or |
00:10:52 | 00:10:55 | in the description it's called live six |
00:10:53 | 00:10:57 | or your funnels class we hold that class |
00:10:55 | 00:10:59 | every week it's usually between 7 & 8 |
00:10:57 | 00:11:01 | p.m. Eastern Time so if you care to join |
00:10:59 | 00:11:03 | that make sure you go there and register |
00:11:01 | 00:11:06 | it'll also tell you what date it's |
00:11:03 | 00:11:07 | actually happening on guys but I hope |
00:11:06 | 00:11:09 | this video was helpful for you guys |
00:11:07 | 00:11:09 | please like comment and subscribe and |
00:11:09 | 00:11:13 | remember |
00:11:09 | 00:11:13 | your empire starts now |
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