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Don't be Too Fancy! How to get bookkeeping clients and accounting customers. Outsourced Accountants

Published on: December 6 2022 by FeedbackWrench

Don't be Too Fancy! How to get bookkeeping clients and accounting customers. Outsourced Accountants

Table of Contents

Don't be Too Fancy! How to get bookkeeping clients and accounting customers. Outsourced Accountants

startTime durationTime text
00:00:01 00:00:04 well hey guys uh this
00:00:03 00:00:06 section on our course is gonna be all
00:00:04 00:00:08 about something that i call
00:00:06 00:00:09 being too fancy and this is kind of
00:00:08 00:00:10 goofy i'm gonna just follow along with
00:00:09 00:00:11 me here and i think this is gonna be
00:00:10 00:00:13 really relevant
00:00:11 00:00:15 and i'll just i'll cut to the chase what
00:00:13 00:00:16 the end of this is is this is all about
00:00:15 00:00:17 making sure that your website and your
00:00:16 00:00:21 marketing
00:00:17 00:00:24 is really clear in order to hook basic
00:00:21 00:00:25 simple tax return inquiries okay so the
00:00:24 00:00:26 idea here
00:00:25 00:00:28 is that while we're doing all of this
00:00:26 00:00:29 conversation about
00:00:28 00:00:32 man you better make sure that you're
00:00:29 00:00:34 pricing yourself as a valuable
00:00:32 00:00:36 asset to help people do the three things
00:00:34 00:00:37 to reduce taxes serve as a staff
00:00:36 00:00:39 employee and save them time
00:00:37 00:00:40 and keep them compliant or whatever
00:00:39 00:00:41 other value propositions you want to
00:00:40 00:00:42 bring
00:00:41 00:00:44 you got to remember that one of the one
00:00:42 00:00:46 of the things about entrepreneurs and
00:00:44 00:00:47 business owners in partikular
00:00:46 00:00:49 is that they get really cynical if they
00:00:47 00:00:52 come to your site and they think boy
00:00:49 00:00:53 this is just this is too much they're
00:00:52 00:00:54 not gonna
00:00:53 00:00:55 they're not gonna like it so i'm gonna
00:00:54 00:00:57 tell you a couple there's some
00:00:55 00:00:58 psychology behind this i think this is
00:00:57 00:01:00 going to be really
00:00:58 00:01:02 relevant again as you're doing your own
00:01:00 00:01:03 website or if you're having us do your
00:01:02 00:01:04 website
00:01:03 00:01:05 we want to make sure that we're
00:01:04 00:01:07 communicating these main value
00:01:05 00:01:08 propositions to them but we also want to
00:01:07 00:01:12 make sure that we're not portraying
00:01:08 00:01:14 anything too fancy so here's my story um
00:01:12 00:01:15 back from 2004 until 2011 i used to work
00:01:14 00:01:17 at best buy
00:01:15 00:01:18 and at best buy i was the computer sales
00:01:17 00:01:19 guy it was like the most complicated
00:01:18 00:01:21 sale that you could do
00:01:19 00:01:23 i enjoyed it and again i grew up with
00:01:21 00:01:24 this whole idea of
00:01:23 00:01:26 value how do you understand what's
00:01:24 00:01:28 valuable to the person
00:01:26 00:01:29 or to the customer or whatever that is
00:01:28 00:01:31 and then how do you make sure that
00:01:29 00:01:32 you're matching them up and serving as a
00:01:31 00:01:34 guide
00:01:32 00:01:35 to solve that problem to connect what's
00:01:34 00:01:37 valuable to them
00:01:35 00:01:38 with what's valuable in your repertoire
00:01:37 00:01:40 and to
00:01:38 00:01:41 to make those connections again whenever
00:01:40 00:01:43 you're selling you want to position
00:01:41 00:01:45 yourself as a guide
00:01:43 00:01:47 so you're not selling you're not here
00:01:45 00:01:48 trying to get people to buy things which
00:01:47 00:01:51 i didn't try and get people to buy a
00:01:48 00:01:53 laptop or to buy a warranty on a laptop
00:01:51 00:01:55 or to buy what we call geek squad
00:01:53 00:01:56 services on a laptop where we made some
00:01:55 00:01:58 more money
00:01:56 00:02:00 what my goal was is to help understand
00:01:58 00:02:02 who that customer was how they're going
00:02:00 00:02:04 to use their tiknology
00:02:02 00:02:06 show them kind of the good better best
00:02:04 00:02:09 help and help equip them
00:02:06 00:02:11 to make the best decision for them
00:02:09 00:02:12 sometimes that can be overloading
00:02:11 00:02:14 sometimes that can be
00:02:12 00:02:16 too much information not enough like
00:02:14 00:02:18 just clarity to tell them exactly what
00:02:16 00:02:20 they meant but if you're good at kind of
00:02:18 00:02:22 doing this it's going to work so long
00:02:20 00:02:25 story short
00:02:22 00:02:27 i was a very masterful and i think out
00:02:25 00:02:28 of this course i'm hoping that you get
00:02:27 00:02:30 good at this too
00:02:28 00:02:33 at this idea of getting past any
00:02:30 00:02:34 resistance now at best buy
00:02:33 00:02:36 you know there was a policy at best buy
00:02:34 00:02:37 it was called the the 10 foot 30 second
00:02:36 00:02:39 rule
00:02:37 00:02:41 if somebody was ever standing by
00:02:39 00:02:43 themselves for 30 seconds
00:02:41 00:02:44 we were supposed to go up and engage
00:02:43 00:02:45 with them right which sounds really good
00:02:44 00:02:47 until
00:02:45 00:02:49 you're a customer just trying to like
00:02:47 00:02:51 look around and browse and you have 900
00:02:49 00:02:52 people come up and it's kind of annoying
00:02:51 00:02:54 but on the other side if you've ever
00:02:52 00:02:56 been in a store and you can't find
00:02:54 00:02:58 anybody that's super annoying too
00:02:56 00:03:00 and not only that but i knew that if we
00:02:58 00:03:01 do or 10 seconds a 10 foot if you saw
00:03:00 00:03:03 somebody
00:03:01 00:03:05 within 10 feet of yourself you would
00:03:03 00:03:07 always go hey are you finding what you
00:03:05 00:03:10 need or can i help you find something
00:03:07 00:03:12 now i think asking people can i help you
00:03:10 00:03:14 find something is a terrible question
00:03:12 00:03:16 in fact asking them if they have any
00:03:14 00:03:18 questions is a terrible question
00:03:16 00:03:19 oftentimes i just be like hey do you
00:03:18 00:03:21 know where you're going or can i help
00:03:19 00:03:23 you find something distinct
00:03:21 00:03:25 i don't know no i'm good i'm good cool
00:03:23 00:03:26 well if you need computers i am the
00:03:25 00:03:28 computer with so i'd love to help you
00:03:26 00:03:30 understand all that
00:03:28 00:03:31 and uh yeah appreciate you in here right
00:03:30 00:03:32 so you're just trying to do this like
00:03:31 00:03:34 little thing
00:03:32 00:03:35 um but long story short people would
00:03:34 00:03:37 come in and they'd walk up to the laptop
00:03:35 00:03:38 aisle and they'd all kind of do the same
00:03:37 00:03:40 thing so they'd walk in and be like hey
00:03:38 00:03:42 what brings you in today you guys uh
00:03:40 00:03:43 checking out laptops or just kind of
00:03:42 00:03:45 seeing what's out there
00:03:43 00:03:46 can i help you out with anything so i'd
00:03:45 00:03:48 give them always kind of like three
00:03:46 00:03:50 pivot points so it's not like
00:03:48 00:03:52 ask them a direct question it was always
00:03:50 00:03:53 like hey you guys looking at laptops are
00:03:52 00:03:54 you just kind of
00:03:53 00:03:56 seeing what's out there was there
00:03:54 00:03:56 something in mind that you were looking
00:03:56 00:03:58 for
00:03:56 00:04:00 right so now i've given them pathways
00:03:58 00:04:03 people like to choose things
00:04:00 00:04:04 so for you whenever you're presenting if
00:04:03 00:04:06 you can do
00:04:04 00:04:07 little presentations giving them
00:04:06 00:04:09 pathways like that
00:04:07 00:04:11 with a question at the end that'll allow
00:04:09 00:04:13 them to kind of go where they want to
00:04:11 00:04:14 but you're instead of you forcing them
00:04:13 00:04:17 down one path
00:04:14 00:04:18 that will like cause them some friction
00:04:17 00:04:19 and they won't like you they feel
00:04:18 00:04:20 manipulated
00:04:19 00:04:22 like you don't want to be like do you
00:04:20 00:04:24 have any questions or are you looking
00:04:22 00:04:25 for the best laptop because i know where
00:04:24 00:04:27 they are like
00:04:25 00:04:28 no you give them some different levels
00:04:27 00:04:30 of commitment right
00:04:28 00:04:32 no i don't want to tok to you yeah i'm
00:04:30 00:04:34 just kind of looking at them and
00:04:32 00:04:36 now i've given you permission to just
00:04:34 00:04:38 look or yeah there is something in
00:04:36 00:04:39 partikular you're looking for or have
00:04:38 00:04:40 you been shopping
00:04:39 00:04:41 so the idea here is you kind of give
00:04:40 00:04:42 them a couple options while you're
00:04:41 00:04:43 toking but they'd always come in and
00:04:42 00:04:45 they'd say that i do the same thing hey
00:04:43 00:04:47 what brings you in today you guys just
00:04:45 00:04:48 taking a look at stuff are you just
00:04:47 00:04:50 kicking some tires or is there something
00:04:48 00:04:51 in partikular you're trying to figure
00:04:50 00:04:52 out
00:04:51 00:04:54 yeah i don't know we're just kind of
00:04:52 00:04:55 looking so then if they stood there for
00:04:54 00:04:57 three or more seconds they start looking
00:04:55 00:04:58 at labels there's only one reason to
00:04:57 00:04:59 look at a label you're either computer
00:04:58 00:05:00 enthusiast or you're going to buy a
00:04:59 00:05:01 laptop right
00:05:00 00:05:03 so then i'd be like oh cool is there so
00:05:01 00:05:04 is there one in partikular because i
00:05:03 00:05:05 kind of know the way all the sales go
00:05:04 00:05:07 and everything
00:05:05 00:05:09 um but otherwise if you're looking to
00:05:07 00:05:10 buy a laptop just you know
00:05:09 00:05:12 um you know you have all these different
00:05:10 00:05:13 brands but the first thing i do is just
00:05:12 00:05:15 kind of decide
00:05:13 00:05:17 what size do you like you know we got
00:05:15 00:05:19 small portable ones kind of medium size
00:05:17 00:05:21 then high performance big ones right
00:05:19 00:05:23 and then if you're doing any gaming or
00:05:21 00:05:26 anything like that so who's the laptop
00:05:23 00:05:29 for and i do this assumption pivot
00:05:26 00:05:31 into this question and it would all
00:05:29 00:05:33 always lead to the same thing
00:05:31 00:05:35 well then they'd like confess to you
00:05:33 00:05:38 they've held back but now you've been
00:05:35 00:05:41 so like you know upbeat kind of
00:05:38 00:05:41 not too pushy but not too behind the
00:05:41 00:05:43 scenes and
00:05:41 00:05:44 they always seem the same thing here in
00:05:43 00:05:47 minnesota
00:05:44 00:05:49 you know i'm buying a laptop for my
00:05:47 00:05:50 daughter and uh you know i don't want
00:05:49 00:05:52 anything too expensive
00:05:50 00:05:54 and really we don't need anything too
00:05:52 00:05:56 fancy um we're just looking for
00:05:54 00:05:58 just something that's just right it's
00:05:56 00:05:59 like well no duh
00:05:58 00:06:01 actually i'm looking for something
00:05:59 00:06:03 that's too expensive and i'd like
00:06:01 00:06:05 something that has things i don't need
00:06:03 00:06:07 like you think think about that question
00:06:05 00:06:09 but i'm not kidding like it was like
00:06:07 00:06:10 40 of the people i toked to would say
00:06:09 00:06:12 this exact same thing
00:06:10 00:06:14 and the psychology behind it is that
00:06:12 00:06:15 they don't want to get manipulated to
00:06:14 00:06:17 buy something they don't want to
00:06:15 00:06:18 they don't want to they're trying to
00:06:17 00:06:20 frame up the fact that like i'm just
00:06:18 00:06:21 middle of the road man don't push me
00:06:20 00:06:23 into stuff i don't need
00:06:21 00:06:25 i've got my guard up because we all have
00:06:23 00:06:26 our guard up right because there's
00:06:25 00:06:27 always people trying to manipulate us in
00:06:26 00:06:29 sales
00:06:27 00:06:31 and your business customers are the same
00:06:29 00:06:32 way in fact they're probably more so if
00:06:31 00:06:35 if you didn't know this your business
00:06:32 00:06:38 customers are getting calls both robotik
00:06:35 00:06:39 and good non-stop from people trying to
00:06:38 00:06:40 get a piece of them they're trying to
00:06:39 00:06:42 separate them from their hard-earned
00:06:40 00:06:43 dollars right i get
00:06:42 00:06:45 software companies all the time calling
00:06:43 00:06:47 me and all sorts of people approaching
00:06:45 00:06:48 them business owners get a fatigue there
00:06:47 00:06:51 so
00:06:48 00:06:51 um now imagine you get onto a website
00:06:51 00:06:54 and
00:06:51 00:06:56 the website immediately frames up this
00:06:54 00:06:58 grandiose commitment
00:06:56 00:07:00 not only am i going to do your taxes but
00:06:58 00:07:01 i'm going to brush your teeth for you
00:07:00 00:07:02 we're going to become part of the family
00:07:01 00:07:03 we're going to have the deepest
00:07:02 00:07:05 relationship ever i'm going to help you
00:07:03 00:07:07 reduce your taxes
00:07:05 00:07:09 save your time all that right what
00:07:07 00:07:11 happens is there becomes
00:07:09 00:07:13 a welling up within that business owner
00:07:11 00:07:16 that starts to feel like you're pushing
00:07:13 00:07:18 me into the premium package right
00:07:16 00:07:19 so you gotta battle that the whole time
00:07:18 00:07:22 and this is something that
00:07:19 00:07:24 you know as you tok about value and as
00:07:22 00:07:25 you tok about these grandiose value
00:07:24 00:07:28 propositions
00:07:25 00:07:29 you have to be very cognizant not to
00:07:28 00:07:31 push them over
00:07:29 00:07:33 so that they feel like you're trying to
00:07:31 00:07:36 get them into a premium solution
00:07:33 00:07:38 and it's too fancy here's what the
00:07:36 00:07:40 business owner wants
00:07:38 00:07:41 just do my taxes you know while you're
00:07:40 00:07:43 in it
00:07:41 00:07:45 if you find anything that'll reduce my
00:07:43 00:07:46 taxes that's good
00:07:45 00:07:48 i don't know do you do i mean i don't
00:07:46 00:07:49 need anything fancy but i just need
00:07:48 00:07:50 someone to like do my books throughout
00:07:49 00:07:52 the year
00:07:50 00:07:54 i'm telling you that's the way they all
00:07:52 00:07:55 think if they don't
00:07:54 00:07:57 they're going to be that 2500 a month
00:07:55 00:07:59 and you can find them but what i'm
00:07:57 00:08:00 trying to equip you here with is that
00:07:59 00:08:02 the middle of the road entrepreneur
00:08:00 00:08:03 business owner right um where there's
00:08:02 00:08:05 kind of two stages i think there's the
00:08:03 00:08:07 individual guys that
00:08:05 00:08:08 and gals that are subcontractors real
00:08:07 00:08:10 estate agents they're they're
00:08:08 00:08:11 consultants they're being paid 1099
00:08:10 00:08:13 or they're just their own little
00:08:11 00:08:14 business they don't have any employees
00:08:13 00:08:15 that's one side
00:08:14 00:08:18 and then the other side and that's an
00:08:15 00:08:19 efficient that's all about efficiency
00:08:18 00:08:20 for you and then on the other side you
00:08:19 00:08:22 have these more complete they have
00:08:20 00:08:23 they have employees they have a little
00:08:22 00:08:24 bit more going on right they might have
00:08:23 00:08:26 some ap
00:08:24 00:08:27 ar they have more employees to run
00:08:26 00:08:29 payroll with
00:08:27 00:08:30 those folks are looking you as a staff
00:08:29 00:08:33 alternative right but
00:08:30 00:08:35 the idea here is your language needs to
00:08:33 00:08:38 always start with the very basic
00:08:35 00:08:39 hey i tell you what we do small business
00:08:38 00:08:41 taxes
00:08:39 00:08:42 and we do accounting and bookkeeping
00:08:41 00:08:43 just to make sure that your books are
00:08:42 00:08:46 all set up
00:08:43 00:08:48 but really what we're all about is kind
00:08:46 00:08:50 of three things
00:08:48 00:08:52 so notike what i'm doing there start
00:08:50 00:08:54 with the easiest okay
00:08:52 00:08:56 because until you check off those two
00:08:54 00:08:58 bookmarks of hey
00:08:56 00:09:00 if you just want tax returns we do we
00:08:58 00:09:02 only do small business tax returns we do
00:09:00 00:09:03 your personal too if you own a business
00:09:02 00:09:05 and we do bookkeeping we'll make sure
00:09:03 00:09:06 your books are always up to date
00:09:05 00:09:09 and then lean in but you know what we're
00:09:06 00:09:11 really about we're all about giving you
00:09:09 00:09:12 proactive advice through the year see
00:09:11 00:09:15 when we're doing your books
00:09:12 00:09:17 it's not just some guy overseas it's not
00:09:15 00:09:18 just some person that doesn't know your
00:09:17 00:09:20 business
00:09:18 00:09:21 we're gonna get really in tune to what's
00:09:20 00:09:23 going on in your business and the three
00:09:21 00:09:25 things we do is one
00:09:23 00:09:27 we're gonna show you all the tips and
00:09:25 00:09:29 tricks we're gonna do them for you
00:09:27 00:09:30 to make sure that you reduce your taxes
00:09:29 00:09:32 as much as possible number two we're
00:09:30 00:09:34 gonna like just do all the books
00:09:32 00:09:36 so we do the bookkeeping we do the
00:09:34 00:09:38 accounting we give you reporting
00:09:36 00:09:40 we just make life easy for you and then
00:09:38 00:09:41 we do it better than everybody else a
00:09:40 00:09:43 lot of people don't know this that
00:09:41 00:09:46 we p we keep you compliant so we save
00:09:43 00:09:48 you taxes we make your life easy just
00:09:46 00:09:49 doing it all for you and we're going to
00:09:48 00:09:50 keep you compliant because we know how
00:09:49 00:09:52 to do it well
00:09:50 00:09:53 right now you can add some variations in
00:09:52 00:09:56 there but
00:09:53 00:09:58 you must start with even messaging wise
00:09:56 00:10:00 somebody needs to get to your website
00:09:58 00:10:03 and they need to clearly see
00:10:00 00:10:04 what you do we help small businesses
00:10:03 00:10:07 with their taxes
00:10:04 00:10:09 and accounting we we help small business
00:10:07 00:10:12 owners with tax
00:10:09 00:10:14 accounting and bookkeeping services then
00:10:12 00:10:17 underneath that
00:10:14 00:10:18 you need to say we're one of the best at
00:10:17 00:10:19 doing small
00:10:18 00:10:21 business taxes but what we're really
00:10:19 00:10:22 passionate about and what's unique about
00:10:21 00:10:24 us
00:10:22 00:10:25 is that we're not your everyday
00:10:24 00:10:27 accountant we're going to go
00:10:25 00:10:28 in and make sure that you pay your fair
00:10:27 00:10:30 share and taxes
00:10:28 00:10:31 and not a penny mark that's the word i
00:10:30 00:10:33 use you can use whatever you want
00:10:31 00:10:34 whatever that is but i'm telling you
00:10:33 00:10:36 folks
00:10:34 00:10:37 in our attempt to make sure that we're
00:10:36 00:10:39 delivering great value and this i i've
00:10:37 00:10:40 been listening to some of these guys i
00:10:39 00:10:40 don't even remember what their names are
00:10:40 00:10:42 but
00:10:40 00:10:44 mandy that my uh my friend and other
00:10:42 00:10:45 accountant that own it's accounting she
00:10:44 00:10:48 was showing me
00:10:45 00:10:49 a whole bunch of these uh yeah what was
00:10:48 00:10:52 it was like a landing page
00:10:49 00:10:56 this bobby or bobby bobert
00:10:52 00:10:58 robert bobby i don't know
00:10:56 00:11:00 anyways i'll find it here the idea is
00:10:58 00:11:02 they're all about like
00:11:00 00:11:04 oh my gosh you have to find people that
00:11:02 00:11:07 value what you value
00:11:04 00:11:09 and you have to sell based on value and
00:11:07 00:11:10 you need to do this well the first thing
00:11:09 00:11:12 the first part of this guys you got to
00:11:10 00:11:14 be really careful
00:11:12 00:11:16 that you don't come across as too fancy
00:11:14 00:11:18 you always got to start out with just
00:11:16 00:11:20 saying hey i tell you what
00:11:18 00:11:21 don't get overambitious overly eager
00:11:20 00:11:22 because i'm going to get into the second
00:11:21 00:11:25 phase of this in the next video
00:11:22 00:11:26 that first thing is is you cannot appear
00:11:25 00:11:29 to be too fancy
00:11:26 00:11:30 what you need is just like a fish okay
00:11:29 00:11:32 if you're fishing
00:11:30 00:11:33 and you're fishing for walleyes and
00:11:32 00:11:34 you're jigging you're just trying to
00:11:33 00:11:36 present a simple
00:11:34 00:11:37 thing and it hooks it and you can't
00:11:36 00:11:40 horse it in
00:11:37 00:11:42 and horsing it in is appearing to be way
00:11:40 00:11:44 too deep and wait and i'm
00:11:42 00:11:45 guilty of that trying to be too big of a
00:11:44 00:11:47 solution
00:11:45 00:11:48 their main thing is i don't want to go
00:11:47 00:11:50 to jail for not doing my taxes i don't
00:11:48 00:11:51 want to owe a ton of money
00:11:50 00:11:53 i don't want to deal with this crap i
00:11:51 00:11:54 want someone to do it for me and i want
00:11:53 00:11:56 it done right
00:11:54 00:11:58 and by the way i'd like some reporting
00:11:56 00:12:00 and some consulting
00:11:58 00:12:02 that's their their core necessities in
00:12:00 00:12:05 fact i'll add on to that guys
00:12:02 00:12:06 you own the thing that every other
00:12:05 00:12:09 financial rep
00:12:06 00:12:11 whether it's a cfp a financial planner
00:12:09 00:12:14 an investment representative
00:12:11 00:12:16 a commercial sales person a pnc uh
00:12:14 00:12:17 insurance salesman um whether they're
00:12:16 00:12:20 doing
00:12:17 00:12:21 like big in-depth like retirement
00:12:20 00:12:24 planning it doesn't matter what they
00:12:21 00:12:26 they want to be the tax person because
00:12:24 00:12:29 accountants are positioned as like
00:12:26 00:12:31 the number one um solver of problems and
00:12:29 00:12:33 they're the authority
00:12:31 00:12:34 they have to do their taxes if they
00:12:33 00:12:38 don't
00:12:34 00:12:40 people throw them in jail like literally
00:12:38 00:12:41 so you need to at least get them on the
00:12:40 00:12:43 hook
00:12:41 00:12:46 for small business taxes like that's the
00:12:43 00:12:48 number one thing in fact i would argue
00:12:46 00:12:50 that even if somebody comes to you and
00:12:48 00:12:51 says i don't want any of your other
00:12:50 00:12:53 services
00:12:51 00:12:55 the one service that i'm okay with you
00:12:53 00:12:57 doing is doing tax returns for people
00:12:55 00:13:00 that have small business taxes
00:12:57 00:13:01 where i say don't say yes to other taxes
00:13:00 00:13:04 so that you can focus on the
00:13:01 00:13:06 the great don't say good just one-off
00:13:04 00:13:07 tax returns because then you can't do
00:13:06 00:13:09 the good
00:13:07 00:13:11 i'll hit on this a little bit more but
00:13:09 00:13:12 you you should say yes to every business
00:13:11 00:13:14 tax
00:13:12 00:13:16 client that you possibly can because
00:13:14 00:13:17 they will get to a point where they want
00:13:16 00:13:19 more
00:13:17 00:13:20 in fact if you're good at what you do
00:13:19 00:13:22 your passion
00:13:20 00:13:24 and your thrill for helping them
00:13:22 00:13:26 maximize their opportunity should lead
00:13:24 00:13:29 you to a point where you're saying
00:13:26 00:13:30 you guys i gotta help you you cannot you
00:13:29 00:13:32 cannot persist in this we have to make
00:13:30 00:13:35 this better so
00:13:32 00:13:37 again don't be too fancy just whenever
00:13:35 00:13:40 you're toking or any of your messaging
00:13:37 00:13:42 it's small business tax returns
00:13:40 00:13:43 bookkeeping and payroll just keep
00:13:42 00:13:46 you always need to check out hey i tell
00:13:43 00:13:48 you what we do small business taxes and
00:13:46 00:13:49 we do like bookkeeping and accountant
00:13:48 00:13:50 but really what we're all about is kind
00:13:49 00:13:52 of two things and you can get into
00:13:50 00:13:53 however you want to pivot from there
00:13:52 00:13:54 there's probably 10 different ways to do
00:13:53 00:13:57 it what we're really about is two things
00:13:54 00:13:59 one we give you proactive coaching
00:13:57 00:14:00 through the year to reduce your taxes
00:13:59 00:14:03 and we do it for you like you don't have
00:14:00 00:14:05 to mess around we just do it all for you
00:14:03 00:14:07 and then number two we're kind of a
00:14:05 00:14:10 one-stop shop where we do
00:14:07 00:14:11 all the accounting for you and it you
00:14:10 00:14:12 know every business is different so we
00:14:11 00:14:13 can kind of look at this but here's what
00:14:12 00:14:16 i'd like to do
00:14:13 00:14:16 one if i could take a look at your tax
00:14:16 00:14:18 return
00:14:16 00:14:20 what i can do is just give it a look and
00:14:18 00:14:21 find out if there's any low hanging
00:14:20 00:14:23 fruit for taxes
00:14:21 00:14:24 and then i'd love to peek into your
00:14:23 00:14:26 account and i can come back and say hey
00:14:24 00:14:27 here's some opportunities to save some
00:14:26 00:14:28 taxes
00:14:27 00:14:30 and if you wanted us to do your
00:14:28 00:14:31 bookkeeping which we'd love to do and
00:14:30 00:14:32 all your payroll and all that here's
00:14:31 00:14:33 what it would cost so if you like the
00:14:32 00:14:36 idea of that
00:14:33 00:14:38 would you want us to do that and then
00:14:36 00:14:40 oh yeah okay get the tax return more on
00:14:38 00:14:41 that later but uh
00:14:40 00:14:43 you can't appear to be too fancy if
00:14:41 00:14:44 you're too fancy they're going to be
00:14:43 00:14:45 freaking out and they're not going to
00:14:44 00:14:47 want to work with you so
00:14:45 00:14:48 good luck god bless hey if you need help
00:14:47 00:14:51 with this guys we can do
00:14:48 00:14:55 consulting calls on top of this and
00:14:51 00:14:55 we'll help you do a ton here

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