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Do's and don'ts of video marketing | Tip For Tip Episode 51

Published on: December 17 2022 by BitBranding

Video marketing has become a popular way for businesses to reach their audience and promote their products or services. However, it's important to know the do's and don'ts of video marketing to make sure you're getting the most out of your efforts.


1. Keep it short and sweet - attention spans are short, so make sure your video is concise and to the point.

2. Show, don't tell - use visuals to convey your message instead of just talking about it.

3. Have a clear call to action - make sure your audience knows what you want them to do after watching the video.

4. Optimize for search - use relevant keywords and tags to help your video show up in search results.

5. Engage with your audience - respond to comments and questions to foster a relationship with your viewers.


1. Don't make it all about you - focus on providing value to your audience, not just promoting yourself.

2. Don't be boring - use humor, storytelling, or other engaging techniques to keep your audience's attention.

3. Don't neglect mobile users - make sure your video is optimized for mobile viewing.

4. Don't forget about sound - make sure your audio is clear and easy to hear.

5. Don't overdo it - too many flashy effects or gimmicks can distract from your message.

By following these do's and don'ts of video marketing, you can create videos that effectively reach and engage your audience. Remember to keep it short, engaging, and focused on providing value to your viewers.

Do's and don'ts of video marketing | Tip For Tip Episode 51

On today's episode of Tip for Tip, we discuss the do's and don'ts of video marketing. We have Lisa Hammond from Fixing Go joining us to provide insights on this topic. For those who are new to video marketing, this article outlines some of the key do's and don'ts that can help create engaging videos that will draw people to your website and social media.


1. Provide captions for your videos.

2. Speak directly to your audience.

3. Get to the point quickly.

4. Use microphones and lighting to improve video quality.

5. Know your audience.

6. Look at the camera to establish eye contact.


1. Use jargon that your audience may not understand.

2. Film outside where external factors may impact video quality.

3. Watch your own video while filming.

4. Be too serious in your videos.

5. Use technical terms that may confuse viewers.

Tips for Follow-Up:

Research shows that it takes at least five personal touches to close a deal, but many businesses only follow up once. To improve follow-up efforts, it is important to get creative and use customer relationship management (CRM) tools to track interactions with clients. Additionally, businesses can use personalized branded correspondence to reach out to clients and prospects on important dates, such as birthdays or anniversaries.

Creating engaging videos that resonate with your audience requires a careful balance of following key do's and avoiding common don'ts. Additionally, businesses can improve their sales efforts by getting creative with follow-up methods and using CRM tools to track interactions. By following these tips, businesses can improve their online presence and grow their brand.

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